Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
EBAY 
eBay Inc (EBAY)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/22/2025: EBAY (4-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
33 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $90.21
1 Year Target Price $90.21
| 5 | Strong Buy |
| 4 | Buy |
| 20 | Hold |
| 2 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 60.13% | Avg. Invested days 64 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/22/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 43.41B USD | Price to earnings Ratio 21.11 | 1Y Target Price 90.21 |
Price to earnings Ratio 21.11 | 1Y Target Price 90.21 | ||
Volume (30-day avg) 33 | Beta 1.3 | 52 Weeks Range 55.44 - 100.83 | Updated Date 10/21/2025 |
52 Weeks Range 55.44 - 100.83 | Updated Date 10/21/2025 | ||
Dividends yield (FY) 1.17% | Basic EPS (TTM) 4.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-29 | When - | Estimate 1.33 | Actual - |
Profitability
Profit Margin 20.86% | Operating Margin (TTM) 17.73% |
Management Effectiveness
Return on Assets (TTM) 7.11% | Return on Equity (TTM) 42.63% |
Valuation
Trailing PE 21.11 | Forward PE 14.93 | Enterprise Value 43810800000 | Price to Sales(TTM) 4.15 |
Enterprise Value 43810800000 | Price to Sales(TTM) 4.15 | ||
Enterprise Value to Revenue 4.18 | Enterprise Value to EBITDA 13.98 | Shares Outstanding 457000000 | Shares Floating 455185710 |
Shares Outstanding 457000000 | Shares Floating 455185710 | ||
Percent Insiders 0.24 | Percent Institutions 96.67 |
Upturn AI SWOT
eBay Inc
Company Overview
History and Background
eBay Inc. was founded in 1995 by Pierre Omidyar as AuctionWeb, later renamed eBay. It quickly grew into a global e-commerce platform, connecting buyers and sellers worldwide. Key milestones include its IPO in 1998, acquisitions like PayPal (later spun off), and expansion into various international markets.
Core Business Areas
- Marketplace: eBay's core business is its online marketplace, connecting individual and business sellers with buyers. This includes auctions and fixed-price listings across various product categories.
- Classifieds Platforms: eBay operates classifieds platforms like Gumtree and Kijiji, offering localized online classifieds advertising services.
- Advertising: eBay generates revenue through advertising placements on its platform, allowing sellers and other businesses to promote their products and services.
Leadership and Structure
Jamie Iannone serves as the CEO of eBay Inc. The company has a hierarchical organizational structure with various departments focusing on marketplace operations, technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- Collectibles and Trading Cards: A significant portion of eBay's revenue comes from the sale of collectibles and trading cards. Market share is difficult to pinpoint precisely but eBay is a dominant player in this space. Competitors include StockX and PWCC Marketplace.
- Used Goods Marketplace: eBay is a leading marketplace for buying and selling used goods. Market share is significant, with competition from platforms like Facebook Marketplace, Craigslist, and Poshmark (POSH).
- Automotive Parts and Accessories: eBay Motors is a substantial segment for eBay. Competitors include Amazon (AMZN) and specialized auto parts retailers such as AutoZone (AZO) and Advance Auto Parts (AAP).
Market Dynamics
Industry Overview
The e-commerce industry is experiencing continued growth, driven by increasing internet penetration and changing consumer shopping habits. It is also facing increased competition and evolving technological landscapes.
Positioning
eBay is positioned as a global online marketplace connecting buyers and sellers of diverse goods. Its competitive advantages include its large user base, brand recognition, and established platform infrastructure.
Total Addressable Market (TAM)
The global e-commerce market is estimated to be in the trillions of dollars. eBay is positioned to capture a portion of this TAM through its marketplace and classifieds platforms. Its strategic focus is on high-value categories and providing a seamless user experience.
Upturn SWOT Analysis
Strengths
- Large user base
- Strong brand recognition
- Established platform infrastructure
- Diverse product offerings
- Global reach
Weaknesses
- Competition from larger e-commerce players
- Reliance on third-party shipping
- Risk of counterfeit products
- Fee structure can be a point of contention for sellers
- Customer service challenges
Opportunities
- Expansion into new markets
- Investment in new technologies (e.g., AI, AR)
- Partnerships with other businesses
- Focus on high-value product categories
- Enhance user experience and personalization
Threats
- Increased competition from Amazon, Walmart, and other e-commerce giants
- Changes in consumer shopping habits
- Economic downturns
- Regulatory changes affecting e-commerce
- Data security breaches
Competitors and Market Share
Key Competitors
- AMZN
- WMT
- ETSY
- SHOP
Competitive Landscape
eBay faces intense competition from larger players like Amazon and Walmart, as well as niche platforms like Etsy. eBay's advantages include its established platform and diverse product offerings, while its disadvantages include its smaller scale compared to Amazon and Walmart.
Major Acquisitions
myTREATS
- Year: 2011
- Acquisition Price (USD millions):
- Strategic Rationale: Expand eBay's offerings in the daily deals and personalized shopping experiences.
Growth Trajectory and Initiatives
Historical Growth: eBay's historical growth has been moderate, with peaks and troughs depending on market conditions and strategic shifts.
Future Projections: Analyst projections vary, but generally expect moderate growth driven by e-commerce trends and eBay's strategic initiatives.
Recent Initiatives: Recent initiatives include focusing on high-value categories, improving user experience, and investing in new technologies.
Summary
eBay is a long-standing e-commerce platform facing intense competition. Its strengths lie in its brand recognition and diverse offerings. However, it needs to innovate and adapt to changing consumer preferences to maintain its market position. The company must continue to focus on high-value categories and user experience improvements.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Market Research Reports
- Industry News Articles
- Financial News Websites
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change and may not be entirely accurate. Please do your own research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About eBay Inc
Exchange NASDAQ | Headquaters San Jose, CA, United States | ||
IPO Launch date 1998-09-24 | CEO, President & Director Mr. Jamie J. Iannone | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 11500 | Website https://www.ebayinc.com |
Full time employees 11500 | Website https://www.ebayinc.com | ||
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.