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eBay Inc (EBAY)



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Upturn Advisory Summary
06/27/2025: EBAY (3-star) is a REGULAR-BUY. BUY since 38 days. Profits (5.33%). Updated daily EoD!
Year Target Price $67.24
Year Target Price $67.24
5 | Strong Buy |
4 | Buy |
20 | Hold |
0 | Under performing |
4 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 31% | Avg. Invested days 57 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 33.99B USD | Price to earnings Ratio 17.73 | 1Y Target Price 67.24 |
Price to earnings Ratio 17.73 | 1Y Target Price 67.24 | ||
Volume (30-day avg) - | Beta 1.26 | 52 Weeks Range 51.13 - 79.84 | Updated Date 06/29/2025 |
52 Weeks Range 51.13 - 79.84 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 1.57% | Basic EPS (TTM) 4.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.78% | Operating Margin (TTM) 23.83% |
Management Effectiveness
Return on Assets (TTM) 6.96% | Return on Equity (TTM) 36.48% |
Valuation
Trailing PE 17.73 | Forward PE 13.83 | Enterprise Value 36378823272 | Price to Sales(TTM) 3.3 |
Enterprise Value 36378823272 | Price to Sales(TTM) 3.3 | ||
Enterprise Value to Revenue 3.53 | Enterprise Value to EBITDA 12.3 | Shares Outstanding 460844000 | Shares Floating 459031530 |
Shares Outstanding 460844000 | Shares Floating 459031530 | ||
Percent Insiders 0.29 | Percent Institutions 100.21 |
Analyst Ratings
Rating 3.24 | Target Price 67.24 | Buy 4 | Strong Buy 5 |
Buy 4 | Strong Buy 5 | ||
Hold 20 | Sell 2 | Strong Sell 2 | |
Strong Sell 2 |
Upturn AI SWOT
eBay Inc

Company Overview
History and Background
eBay Inc. was founded in 1995 by Pierre Omidyar as AuctionWeb, later renamed eBay. Initially a marketplace for collectibles, it evolved into a global e-commerce platform connecting buyers and sellers worldwide. Major milestones include its IPO in 1998, expansion into international markets, and the acquisition of PayPal in 2002 (later spun off in 2015).
Core Business Areas
- Marketplace: The core business, facilitating transactions between buyers and sellers globally through its online platform. This includes fixed-price and auction-style listings across various categories.
- Classifieds Platforms: eBay operates classifieds platforms like Gumtree and Kijiji in several countries, offering local listings for various goods and services.
- Advertising: eBay generates revenue from advertising placements on its platform, allowing sellers to promote their listings and reach a wider audience.
Leadership and Structure
Jamie Iannone serves as the Chief Executive Officer. The organizational structure includes various departments focusing on product development, marketing, finance, and operations, all reporting to the CEO and executive leadership team.
Top Products and Market Share
Key Offerings
- Used Goods Marketplace: eBay's primary offering is its used goods marketplace, connecting individual sellers with buyers. Market share data is variable, depending on the product category, but estimates place eBay's share of the overall e-commerce market around 3-5%. Competitors include Amazon, Facebook Marketplace, and other specialized marketplaces. Revenue for this product is not specifically reported but comprises the majority of eBay's marketplace revenue.
- New Goods Marketplace: eBay also hosts merchants selling new products, accounting for a significant portion of its gross merchandise volume (GMV). Market share information for new goods sold through eBay is less readily available but is still substantial. Competitors include Amazon, Walmart, and Target. Revenue for this product is not specifically reported but comprises the a good portion of eBay's marketplace revenue.
- eBay Motors: A specific vertical dedicated to automotive listings, including vehicles and parts. eBay Motors holds a significant share of the online automotive marketplace. Competitors include Carvana, AutoTrader, and Cars.com.
Market Dynamics
Industry Overview
The e-commerce industry is characterized by intense competition, rapid technological advancements, and evolving consumer preferences. Key trends include mobile commerce, personalized shopping experiences, and the growth of social commerce. The industry is expanding globally, with significant growth in emerging markets.
Positioning
eBay positions itself as a global marketplace connecting buyers and sellers, differentiating itself with its emphasis on auctions, used goods, and unique items. Its competitive advantages include a large and established user base, a diverse product catalog, and a global reach. However, it faces competition from larger e-commerce platforms with greater resources.
Total Addressable Market (TAM)
The global e-commerce market is expected to reach trillions of dollars. eBay, with its current GMV, captures a small percentage of this vast TAM, leaving room for growth and expansion.
Upturn SWOT Analysis
Strengths
- Large and established user base
- Global brand recognition
- Diverse product catalog
- Established auction format
- Strong presence in collectibles and used goods markets
Weaknesses
- Competition from larger e-commerce platforms
- Dependence on third-party sellers
- Risk of counterfeit and fraudulent listings
- Slower growth compared to some competitors
- Fee structure impacting seller profitability
Opportunities
- Expansion into new markets and product categories
- Leveraging data analytics to improve personalization
- Investing in mobile commerce and user experience
- Strengthening partnerships with brands and retailers
- Expanding advertising revenue streams
Threats
- Increasing competition from Amazon and other e-commerce giants
- Changes in consumer behavior and preferences
- Economic downturns and reduced consumer spending
- Regulatory changes impacting e-commerce
- Cybersecurity threats and data breaches
Competitors and Market Share
Key Competitors
- AMZN
- SHOP
- WMT
Competitive Landscape
eBay faces intense competition from Amazon, which has a much larger market share and broader product selection. Shopify enables independent retailers to create their own online stores, challenging eBay's role as a marketplace. Walmart also competes in the e-commerce space with a strong focus on affordability.
Major Acquisitions
MyTBA
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: Enhance seller tools and logistics
Growth Trajectory and Initiatives
Historical Growth: eBay's historical growth has been slower compared to the early years. Growth is primarily driven by increased GMV and improved monetization of the platform.
Future Projections: Analysts predict moderate revenue growth for eBay in the coming years, with continued emphasis on improving the user experience and expanding into new markets. Earnings growth will depend on cost control and strategic investments.
Recent Initiatives: Recent initiatives include investments in artificial intelligence, personalized shopping experiences, and expansion of managed payments. eBay is also focusing on verticals such as luxury goods and collectibles.
Summary
eBay is a well-established e-commerce company with a global presence, but it faces strong competition from larger players like Amazon. The company has a loyal user base and a diverse product catalog, particularly in used goods and collectibles. Initiatives to improve user experience and expand into new verticals are important. The biggest risk for the company is to stay relevant in a competitive landscape where competitors grow faster.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Industry News Articles
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and based on available estimates. Financial information is subject to change. I am an AI chatbot and cannot give financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About eBay Inc
Exchange NASDAQ | Headquaters San Jose, CA, United States | ||
IPO Launch date 1998-09-24 | CEO, President & Director Mr. Jamie J. Iannone | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 11500 | Website https://www.ebayinc.com |
Full time employees 11500 | Website https://www.ebayinc.com |
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
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