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Upturn AI Summary - About
eBay Inc(EBAY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for EBAY
09/25/2026: EBAY (2-star) is currently NOT-A-BUY. Pass it for now.
eBay Inc is a well-established online marketplace that connects millions of buyers and sellers worldwide, focusing on unique, vintage, and refurbished inventory. The company has a leading position in niche categories like collectibles and auto parts, which helps differentiate it from larger generalist retailers. Its core investment story centers on a 'tech-led reimagination' of the platform and operational efficiency to drive consistent cash flow and share repurchases. Investors should monitor competitive pressure from larger e-commerce giants and the impact of macroeconomic shifts on discretionary spending. eBay may best suit value-oriented investors who value steady capital returns and a mature, stable business model over high-growth alternatives.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | eBay offers modest growth potential primarily driven by margin expansion and buybacks rather than explosive revenue growth. |
| Momentum investor | Weak fit | The stock often lacks the high-velocity price momentum typically sought by momentum traders. |
| Value investor | Strong fit | eBay's valuation often reflects a mature business with consistent cash flows, appealing to value-oriented investors. |
| Dividend investor | Mixed fit | While eBay pays a dividend, it is not a high-yield 'dividend aristocrat' type investment. |
| Low-risk investor | Mixed fit | While established, the stock is subject to e-commerce sector volatility and competitive pressures. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock price is susceptible to shifts in consumer spending data and broader e-commerce market sentiment. |
| Valuation risk | Low | The company typically trades at reasonable multiples, mitigating extreme overvaluation risk. |
| Competition risk (AI and E-commerce) | High | Intense competition from Amazon and emerging social-commerce platforms threatens market share. |
| Business quality | Strong | eBay maintains a high-margin, scalable platform with significant network effects. |
| Dividend income | Low | Dividends provide a small income stream but are not the primary reason to hold the stock. |
| Execution risk | Medium | Success depends on the ongoing 'tech-led reimagination' initiatives to attract new users. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 47.94% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 47.98B USD | Price to earnings Ratio 22.94 | 1Y Target Price 116.04 |
Price to earnings Ratio 22.94 | 1Y Target Price 116.04 | ||
Volume (30-day avg) 5.0M shares | Beta 1.34 | 52 Weeks Range 77.32 - 118.62 | Updated Date 09/25/2026 |
52 Weeks Range 77.32 - 118.62 | Updated Date 09/25/2026 | ||
Dividends yield (FY) 1.10% | Basic EPS (TTM) 4.7 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace Transaction Fees | Fees charged to sellers when an item is sold, including final value fees. | This is the primary revenue stream generated by volume and average order value. |
| Advertising & Marketing | Promoted Listings and display advertising on the platform. | A high-margin secondary revenue stream that leverages seller desire for visibility. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 22.94 | Forward PE 16.56 | Enterprise Value 52.37B | Price to Sales(TTM) 4 |
Enterprise Value 52.37B | Price to Sales(TTM) 4 | ||
Enterprise Value to Revenue 4.36 | Enterprise Value to EBITDA 16.32 | Shares Outstanding 445.00M | Shares Floating 399.78M |
Shares Outstanding 445.00M | Shares Floating 399.78M | ||
Percent Insiders 10.03 | Percent Institutions 95.34 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About eBay Inc
Exchange NASDAQ | Headquarters San Jose, CA, United States | ||
IPO Launch date 1998-09-24 | CEO, President & Director Mr. Jamie J. Iannone | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 12300 | Website https://www.ebayinc.com |
Full time employees 12300 | Website https://www.ebayinc.com | ||
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
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