Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
EBAY logo EBAY
Upturn stock ratingUpturn stock rating
EBAY logo

eBay Inc (EBAY)

Upturn stock ratingUpturn stock rating
$73.76
Last Close (24-hour delay)
Profit since last BUY5.33%
upturn advisory
Regular Buy
BUY since 38 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: EBAY (3-star) is a REGULAR-BUY. BUY since 38 days. Profits (5.33%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

33 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Year Target Price $67.24

Year Target Price $67.24

Analyst’s Price TargetsFor last 52 week
$67.24Target price
Low$51.13
Current$73.76
high$79.84

Analysis of Past Performance

Type Stock
Historic Profit 31%
Avg. Invested days 57
Today’s Advisory Regular Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 33.99B USD
Price to earnings Ratio 17.73
1Y Target Price 67.24
Price to earnings Ratio 17.73
1Y Target Price 67.24
Volume (30-day avg) -
Beta 1.26
52 Weeks Range 51.13 - 79.84
Updated Date 06/29/2025
52 Weeks Range 51.13 - 79.84
Updated Date 06/29/2025
Dividends yield (FY) 1.57%
Basic EPS (TTM) 4.16

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 19.78%
Operating Margin (TTM) 23.83%

Management Effectiveness

Return on Assets (TTM) 6.96%
Return on Equity (TTM) 36.48%

Valuation

Trailing PE 17.73
Forward PE 13.83
Enterprise Value 36378823272
Price to Sales(TTM) 3.3
Enterprise Value 36378823272
Price to Sales(TTM) 3.3
Enterprise Value to Revenue 3.53
Enterprise Value to EBITDA 12.3
Shares Outstanding 460844000
Shares Floating 459031530
Shares Outstanding 460844000
Shares Floating 459031530
Percent Insiders 0.29
Percent Institutions 100.21

Analyst Ratings

Rating 3.24
Target Price 67.24
Buy 4
Strong Buy 5
Buy 4
Strong Buy 5
Hold 20
Sell 2
Strong Sell 2
Strong Sell 2

ai summary icon Upturn AI SWOT

eBay Inc

stock logo

Company Overview

overview logo History and Background

eBay Inc. was founded in 1995 by Pierre Omidyar as AuctionWeb, later renamed eBay. Initially a marketplace for collectibles, it evolved into a global e-commerce platform connecting buyers and sellers worldwide. Major milestones include its IPO in 1998, expansion into international markets, and the acquisition of PayPal in 2002 (later spun off in 2015).

business area logo Core Business Areas

  • Marketplace: The core business, facilitating transactions between buyers and sellers globally through its online platform. This includes fixed-price and auction-style listings across various categories.
  • Classifieds Platforms: eBay operates classifieds platforms like Gumtree and Kijiji in several countries, offering local listings for various goods and services.
  • Advertising: eBay generates revenue from advertising placements on its platform, allowing sellers to promote their listings and reach a wider audience.

leadership logo Leadership and Structure

Jamie Iannone serves as the Chief Executive Officer. The organizational structure includes various departments focusing on product development, marketing, finance, and operations, all reporting to the CEO and executive leadership team.

Top Products and Market Share

overview logo Key Offerings

  • Used Goods Marketplace: eBay's primary offering is its used goods marketplace, connecting individual sellers with buyers. Market share data is variable, depending on the product category, but estimates place eBay's share of the overall e-commerce market around 3-5%. Competitors include Amazon, Facebook Marketplace, and other specialized marketplaces. Revenue for this product is not specifically reported but comprises the majority of eBay's marketplace revenue.
  • New Goods Marketplace: eBay also hosts merchants selling new products, accounting for a significant portion of its gross merchandise volume (GMV). Market share information for new goods sold through eBay is less readily available but is still substantial. Competitors include Amazon, Walmart, and Target. Revenue for this product is not specifically reported but comprises the a good portion of eBay's marketplace revenue.
  • eBay Motors: A specific vertical dedicated to automotive listings, including vehicles and parts. eBay Motors holds a significant share of the online automotive marketplace. Competitors include Carvana, AutoTrader, and Cars.com.

Market Dynamics

industry overview logo Industry Overview

The e-commerce industry is characterized by intense competition, rapid technological advancements, and evolving consumer preferences. Key trends include mobile commerce, personalized shopping experiences, and the growth of social commerce. The industry is expanding globally, with significant growth in emerging markets.

Positioning

eBay positions itself as a global marketplace connecting buyers and sellers, differentiating itself with its emphasis on auctions, used goods, and unique items. Its competitive advantages include a large and established user base, a diverse product catalog, and a global reach. However, it faces competition from larger e-commerce platforms with greater resources.

Total Addressable Market (TAM)

The global e-commerce market is expected to reach trillions of dollars. eBay, with its current GMV, captures a small percentage of this vast TAM, leaving room for growth and expansion.

Upturn SWOT Analysis

Strengths

  • Large and established user base
  • Global brand recognition
  • Diverse product catalog
  • Established auction format
  • Strong presence in collectibles and used goods markets

Weaknesses

  • Competition from larger e-commerce platforms
  • Dependence on third-party sellers
  • Risk of counterfeit and fraudulent listings
  • Slower growth compared to some competitors
  • Fee structure impacting seller profitability

Opportunities

  • Expansion into new markets and product categories
  • Leveraging data analytics to improve personalization
  • Investing in mobile commerce and user experience
  • Strengthening partnerships with brands and retailers
  • Expanding advertising revenue streams

Threats

  • Increasing competition from Amazon and other e-commerce giants
  • Changes in consumer behavior and preferences
  • Economic downturns and reduced consumer spending
  • Regulatory changes impacting e-commerce
  • Cybersecurity threats and data breaches

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • SHOP
  • WMT

Competitive Landscape

eBay faces intense competition from Amazon, which has a much larger market share and broader product selection. Shopify enables independent retailers to create their own online stores, challenging eBay's role as a marketplace. Walmart also competes in the e-commerce space with a strong focus on affordability.

Major Acquisitions

MyTBA

  • Year: 2023
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Enhance seller tools and logistics

Growth Trajectory and Initiatives

Historical Growth: eBay's historical growth has been slower compared to the early years. Growth is primarily driven by increased GMV and improved monetization of the platform.

Future Projections: Analysts predict moderate revenue growth for eBay in the coming years, with continued emphasis on improving the user experience and expanding into new markets. Earnings growth will depend on cost control and strategic investments.

Recent Initiatives: Recent initiatives include investments in artificial intelligence, personalized shopping experiences, and expansion of managed payments. eBay is also focusing on verticals such as luxury goods and collectibles.

Summary

eBay is a well-established e-commerce company with a global presence, but it faces strong competition from larger players like Amazon. The company has a loyal user base and a diverse product catalog, particularly in used goods and collectibles. Initiatives to improve user experience and expand into new verticals are important. The biggest risk for the company is to stay relevant in a competitive landscape where competitors grow faster.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings
  • Market Research Reports
  • Analyst Estimates
  • Industry News Articles

Disclaimers:

The data provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and based on available estimates. Financial information is subject to change. I am an AI chatbot and cannot give financial advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About eBay Inc

Exchange NASDAQ
Headquaters San Jose, CA, United States
IPO Launch date 1998-09-24
CEO, President & Director Mr. Jamie J. Iannone
Sector Consumer Cyclical
Industry Internet Retail
Full time employees 11500
Full time employees 11500

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company's marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.