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eBay Inc(EBAY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for EBAY
09/18/2026: EBAY (3-star) is currently NOT-A-BUY. Pass it for now.
eBay Inc is a global e-commerce marketplace platform known for its focus on enthusiast categories and secondary market goods. Its primary strengths lie in an asset-light business model and a defensible niche in collectibles, which have supported consistent cash flow. The company's growth story centers on margin expansion through advertising and AI-driven platform enhancements. However, it faces risks from intense competition by larger retailers and macroeconomic headwinds affecting discretionary spending. eBay may suit value-oriented investors seeking steady capital returns, though investors should monitor user growth and competitive pressures in the rapidly shifting online retail landscape.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | eBay demonstrates moderate growth potential focused on margin expansion rather than rapid expansion. |
| Momentum investor | Mixed fit | The stock often trends with broader consumer discretionary cycles, requiring a positive sentiment signal. |
| Value investor | Strong fit | eBay typically trades at reasonable multiples with strong cash flow generation. |
| Dividend investor | Strong fit | The company has established a consistent dividend program and reliable payout ratios. |
| Low-risk investor | Medium | While established, the stock is subject to consumer discretionary spending fluctuations and competitive risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock is susceptible to changes in consumer sentiment and broader market volatility. |
| Valuation risk | Low | Current valuations generally align with slow-growth, steady-cash-flow business models. |
| Competition risk (E-commerce giants) | High | Aggressive competition from Amazon and niche marketplaces threatens market share. |
| Business quality | Medium / high | The platform has a strong, defensible network effect in specific niche categories. |
| Dividend income | Low | Dividends provide stable income but are not the primary driver of total returns. |
| Execution risk | Medium | Failure to integrate AI effectively or manage seller expectations could impact site health. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 47.94% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/18/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 50.24B USD | Price to earnings Ratio 22.95 | 1Y Target Price 116.22 |
Price to earnings Ratio 22.95 | 1Y Target Price 116.22 | ||
Volume (30-day avg) 5.0M shares | Beta 1.34 | 52 Weeks Range 77.32 - 118.62 | Updated Date 09/18/2026 |
52 Weeks Range 77.32 - 118.62 | Updated Date 09/18/2026 | ||
Dividends yield (FY) 1.10% | Basic EPS (TTM) 4.92 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace Transaction Fees | Fees charged on the final sale price of items sold through the platform. | This is the primary revenue engine linked to the total value of items sold. |
| Advertising/Promoted Listings | Revenue from sellers paying for increased visibility and sponsored search results. | An increasingly important, higher-margin source of revenue that scales with seller competition. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 22.95 | Forward PE 16.56 | Enterprise Value 54.06B | Price to Sales(TTM) 4.18 |
Enterprise Value 54.06B | Price to Sales(TTM) 4.18 | ||
Enterprise Value to Revenue 4.36 | Enterprise Value to EBITDA 16.34 | Shares Outstanding 445.00M | Shares Floating 399.83M |
Shares Outstanding 445.00M | Shares Floating 399.83M | ||
Percent Insiders 10.04 | Percent Institutions 95.34 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About eBay Inc
Exchange NASDAQ | Headquarters San Jose, CA, United States | ||
IPO Launch date 1998-09-24 | CEO, President & Director Mr. Jamie J. Iannone | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 12300 | Website https://www.ebayinc.com |
Full time employees 12300 | Website https://www.ebayinc.com | ||
eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. Its marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. The company's platforms enable users to list, sell, buy, and pay various products. The company was founded in 1995 and is headquartered in San Jose, California.
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