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Upturn AI Summary - About
eBay Inc(EBAY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for EBAY
11/13/2026: EBAY (4-star) is a STRONG-BUY. BUY for 25 days. Simulated Profits (5.47%). Updated daily EoD!
eBay Inc is a mature e-commerce player known for its peer-to-peer and fixed-price marketplace platform. Its main strength lies in a durable, high-margin model that focuses on enthusiast and niche categories rather than mass commodities. The company's primary growth story centers on enhancing user trust through authentication services and scaling its advertising solutions to improve seller monetization. Investors should monitor risks related to intense competition from larger retail platforms and potential shifts in discretionary consumer spending. The stock may best suit value and dividend-focused investors seeking exposure to a stable, cash-generative platform rather than high-growth momentum.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | eBay operates in a mature market with moderate growth prospects rather than high-growth momentum. |
| Momentum investor | Weak fit | The stock often trades based on value and capital return rather than breakout momentum signals. |
| Value investor | Strong fit | eBay often trades at reasonable valuation multiples and produces consistent free cash flow. |
| Dividend investor | Strong fit | The company provides a reliable dividend and has a strong history of returning capital to shareholders. |
| Low-risk investor | Mixed fit | While established, the stock remains sensitive to macroeconomic shifts in consumer spending. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock price is susceptible to shifts in consumer retail data and broader tech sector sentiment. |
| Valuation risk | Low | Trading at moderate multiples limits the downside from valuation expansion/contraction cycles. |
| Competition risk (Amazon/Retail) | High | Intense pressure from larger platforms remains a constant threat to market share. |
| Business quality | Strong | The platform business model provides high margins and strong cash flow generation. |
| Dividend income | Low / none | While the dividend exists, it is not primarily a high-yield play for income-focused investors. |
| Execution risk | Medium | Success depends on continuing to improve seller tools and buyer trust without alienating existing users. |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 52.74B USD | Price to earnings Ratio 26.23 | 1Y Target Price 126.74 |
Price to earnings Ratio 26.23 | 1Y Target Price 126.74 | ||
Volume (30-day avg) 3.9M shares | Beta 1.27 | 52 Weeks Range 77.32 - 127.74 | Updated Date 11/13/2026 |
52 Weeks Range 77.32 - 127.74 | Updated Date 11/13/2026 | ||
Dividends yield (FY) 0.99% | Basic EPS (TTM) 4.58 |
Sector & Industry Intelligence
Sector
Consumer Cyclical
Constructive- Sentiment
- Strong Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 67.4%
- Active BUY / eligible
- 31 / 46
- 30-Day BUY Count Change
- +23
- Market state
- Strong Bullish
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Internet Retail
- BUY participation
- 25.0%
- Active BUY / eligible
- 1 / 4
- 30-Day BUY Count Change
- 0
Eligible universe: 4 stocks.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 61.77% | Avg. Invested days 57 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace Transaction Fees | Commission fees collected on items sold on the platform. | This is the core engine, turning every successful sale into recurring platform revenue. |
| Advertising Services | Promoted Listings and placement fees. | This is a high-margin growth area where sellers pay for visibility, boosting overall profitability. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-28 | When After Market | Estimate 1.11 | Actual 1.19 |
Profitability
Profit Margin 16.94% | Operating Margin (TTM) 21.55% |
Management Effectiveness
Return on Assets (TTM) 9.33% | Return on Equity (TTM) 46.04% |
Valuation
Trailing PE 26.23 | Forward PE 17.99 | Enterprise Value 59.07B | Price to Sales(TTM) 4.26 |
Enterprise Value 59.07B | Price to Sales(TTM) 4.26 | ||
Enterprise Value to Revenue 4.77 | Enterprise Value to EBITDA 17.98 | Shares Outstanding 439.00M | Shares Floating 393.84M |
Shares Outstanding 439.00M | Shares Floating 393.84M | ||
Percent Insiders 10.16 | Percent Institutions 92.81 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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