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Upturn AI Summary - About
Stitch Fix(SFIX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SFIX
10/26/2026: SFIX (1-star) is currently NOT-A-BUY. Pass it for now.
Stitch Fix is an e-commerce retailer that uses a data-driven personal styling model to deliver curated apparel to customers. Its core strength lies in its unique integration of machine learning and human curation, which aims to provide a personalized shopping experience. While historically known for strong engagement, the company currently faces significant growth challenges and intense competition from large retail platforms. Key risks include a declining user base, high customer acquisition costs, and the need to achieve sustainable profitability. The stock remains suited for risk-tolerant investors looking to monitor the success of ongoing operational turnarounds and the stabilization of its core styling business.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | Stitch Fix is currently focused on stabilization rather than high-growth scaling. |
| Momentum investor | Weak fit | The stock lacks sustained positive momentum and faces significant downward pressure. |
| Value investor | Mixed fit | While valuation multiples have compressed, the lack of consistent profitability presents significant risk. |
| Dividend investor | Weak fit | Stitch Fix does not pay a dividend and has no near-term plans for one. |
| Low-risk investor | Weak fit | The stock's high volatility and uncertain business outlook are unsuitable for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock exhibits high beta and sensitivity to sentiment. |
| Valuation risk | Medium / high | Valuation remains speculative until consistent profitability is achieved. |
| Competition risk (AI/E-commerce) | High | Larger, better-capitalized competitors pose an existential threat to market share. |
| Business quality | Medium | The business model is unique but faces challenges in scaling profitably. |
| Dividend income | Low / none | Investors should expect zero income from this position. |
| Execution risk | High | Management must navigate a difficult turnaround to reach sustainable growth. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -56.56% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/26/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 342.03M USD | Price to earnings Ratio - | 1Y Target Price 3.4 |
Price to earnings Ratio - | 1Y Target Price 3.4 | ||
Volume (30-day avg) 3.5M shares | Beta 2.35 | 52 Weeks Range 2.10 - 5.75 | Updated Date 10/25/2026 |
52 Weeks Range 2.10 - 5.75 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.09 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Personal Styling Service | Subscription-based curated boxes with styling fees and merchandise sales. | Revenue is earned from shipping curated boxes and the subsequent sale of items kept by the client. |
| Freestyle (Shop) | Direct online retail purchases based on data-driven recommendations. | This segment allows users to shop directly, providing a revenue stream outside the traditional subscription model. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 1111.11 | Enterprise Value 300.00M | Price to Sales(TTM) 0.25 |
Enterprise Value 300.00M | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 0.22 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 118.46M | Shares Floating 110.27M |
Shares Outstanding 118.46M | Shares Floating 110.27M | ||
Percent Insiders 6.32 | Percent Institutions 88.69 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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