Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
SFIX 
Stitch Fix (SFIX)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/10/2025: SFIX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $5.06
1 Year Target Price $5.06
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -50.31% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 533.69M USD | Price to earnings Ratio - | 1Y Target Price 5.06 |
Price to earnings Ratio - | 1Y Target Price 5.06 | ||
Volume (30-day avg) 6 | Beta 2.01 | 52 Weeks Range 2.21 - 6.99 | Updated Date 07/11/2025 |
52 Weeks Range 2.21 - 6.99 | Updated Date 07/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.44% | Operating Margin (TTM) -2.95% |
Management Effectiveness
Return on Assets (TTM) -4.91% | Return on Equity (TTM) -27.37% |
Valuation
Trailing PE - | Forward PE 1111.11 | Enterprise Value 398733165 | Price to Sales(TTM) 0.42 |
Enterprise Value 398733165 | Price to Sales(TTM) 0.42 | ||
Enterprise Value to Revenue 0.31 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 114225000 | Shares Floating 96603139 |
Shares Outstanding 114225000 | Shares Floating 96603139 | ||
Percent Insiders 5.87 | Percent Institutions 86.59 |
Upturn AI SWOT
Stitch Fix
Company Overview
History and Background
Stitch Fix was founded in 2011 by Katrina Lake. It began as an online personal styling service, using data science and human stylists to curate personalized boxes of clothing and accessories for its clients. Over time, it has expanded its offerings and evolved its business model.
Core Business Areas
- Fix: Stitch Fix's core service, offering personalized styling services where stylists select five items of clothing, shoes, and accessories based on the client's style profile and preferences.
- Freestyle: Allows clients to purchase items directly from Stitch Fix without needing a stylist.
Leadership and Structure
The current CEO is Katrina Lake. The company is structured with teams focused on styling, merchandising, technology, data science, and operations.
Top Products and Market Share
Key Offerings
- Personalized Styling (Fixes): Personalized boxes of clothing, shoes, and accessories curated by stylists and algorithms. Stitch Fix has not explicitly published market share for the 'Fixes' service. Competitors include Trunk Club (owned by Nordstrom), Wantable, and Amazon Personal Shopper.
- Direct Buy (Freestyle): A direct retail experience where users can purchase items directly from the Stitch Fix website or app. No specific data for this. Competitors include all online clothing stores.
Market Dynamics
Industry Overview
The online apparel market is highly competitive and fragmented, with a mix of established retailers, subscription services, and emerging brands. E-commerce is a major growth driver.
Positioning
Stitch Fix differentiates itself through its personalized styling service, leveraging data science to enhance the customer experience. They also offer convenience and discovery.
Total Addressable Market (TAM)
The global online apparel market is estimated to be in the hundreds of billions of dollars. Stitch Fix captures a portion of this by targeting individuals who value personalized shopping experiences and convenience.
Upturn SWOT Analysis
Strengths
- Data-driven personalization
- Stylist expertise
- Convenience
- Strong brand recognition
- Subscription model providing recurring revenue
Weaknesses
- Customer acquisition costs
- Inventory management challenges
- Reliance on stylist performance
- High return rates
- Profitability issues
Opportunities
- Expansion into new product categories (e.g., activewear, plus-size)
- International expansion
- Partnerships with brands and retailers
- Improved personalization algorithms
- Enhancing the Freestyle experience
Threats
- Increased competition from other online retailers and styling services
- Changing consumer preferences
- Economic downturn affecting discretionary spending
- Supply chain disruptions
- Inability to retain subscribers
Competitors and Market Share
Key Competitors
- JWN
- GPS
- URBN
Competitive Landscape
Stitch Fix is in a crowded and competitive market, and needs to compete on price, branding, and customer experience.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been marked by rapid initial expansion followed by periods of slower growth and challenges in customer retention.
Future Projections: Analyst projections for Stitch Fix's future growth vary. Growth is reliant on subscriber retention and expansion of Freestyle.
Recent Initiatives: Recent initiatives include the Freestyle launch, personalized recommendations, and efforts to improve the stylist experience.
Summary
Stitch Fix is a unique company in the online retail sector offering personalized styling. Its data-driven approach and stylist expertise are strengths, but weaknesses such as customer acquisition and high return rates need to be addressed. Growth opportunities lie in expanding product categories and improving personalization. The company's success depends on navigating a competitive landscape and managing economic uncertainties.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Third-Party Analysis
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Stitch Fix
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2017-11-17 | CEO & Director Mr. Matthew Baer | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 4570 | Website https://www.stitchfix.com |
Full time employees 4570 | Website https://www.stitchfix.com | ||
Stitch Fix, Inc., sells a range of apparel, shoes, and accessories for women's, petite, maternity, men's, plus, and kids through its website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.