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Upturn AI SWOT - About
SFIX 
Stitch Fix (SFIX)
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Upturn Advisory Summary
09/17/2025: SFIX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.88
1 Year Target Price $4.88
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.66% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 716.37M USD | Price to earnings Ratio - | 1Y Target Price 4.88 |
Price to earnings Ratio - | 1Y Target Price 4.88 | ||
Volume (30-day avg) 6 | Beta 2.04 | 52 Weeks Range 2.21 - 6.99 | Updated Date 09/17/2025 |
52 Weeks Range 2.21 - 6.99 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.45 |
Earnings Date
Report Date 2025-09-24 | When After Market | Estimate -0.11 | Actual - |
Profitability
Profit Margin -4.44% | Operating Margin (TTM) -2.95% |
Management Effectiveness
Return on Assets (TTM) -4.91% | Return on Equity (TTM) -27.37% |
Valuation
Trailing PE - | Forward PE 1111.11 | Enterprise Value 580109528 | Price to Sales(TTM) 0.56 |
Enterprise Value 580109528 | Price to Sales(TTM) 0.56 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 114225435 | Shares Floating 88523410 |
Shares Outstanding 114225435 | Shares Floating 88523410 | ||
Percent Insiders 5.66 | Percent Institutions 91.54 |
Upturn AI SWOT
Stitch Fix
Company Overview
History and Background
Stitch Fix was founded in 2011 by Katrina Lake. It started as a personal styling service delivered through the mail. The company went public in 2017 and has evolved to include more personalized shopping experiences, direct buying options, and expanded product categories.
Core Business Areas
- Styling Service: Personalized clothing selections (Fixes) curated by stylists and delivered to clients. Clients pay a styling fee, which can be applied to any items they choose to keep.
- Direct Buy: Allows customers to purchase items directly from the Stitch Fix website or app without ordering a Fix.
- Freestyle: Online shopping platform allowing personalized recommendations and direct purchase from Stitch Fix's curated catalog.
Leadership and Structure
The CEO is Katrina Lake. The organizational structure includes departments focused on styling, merchandising, technology, operations, and finance.
Top Products and Market Share
Key Offerings
- Direct Buy: Direct sales from the online storefront of Stitch Fix. Market share is difficult to pinpoint exactly due to the fragmented nature of the online apparel market, but estimates place it in the single-digit percentages. Competitors include Wantable, Trunk Club (Nordstrom), and numerous online subscription boxes.
- Personalized 'Fix' Deliveries: Stitch Fix's core service. Revenue generated from the styling fee and the sale of clothing items kept by clients. Market share is difficult to pinpoint exactly due to the fragmented nature of the online apparel market, but estimates place it in the single-digit percentages. Competitors include Wantable, Trunk Club (Nordstrom), and numerous online subscription boxes.
Market Dynamics
Industry Overview
The online apparel and personal styling market is competitive and growing, with increasing demand for personalized and convenient shopping experiences.
Positioning
Stitch Fix aims to differentiate itself through its data-driven styling algorithms and personalized recommendations, providing a unique value proposition compared to traditional retailers and other styling services.
Total Addressable Market (TAM)
The global online clothing market is estimated to be worth hundreds of billions of dollars, and the market for personal styling services is growing rapidly. Stitch Fix is positioned to capture a significant portion of this TAM through its personalized shopping experiences.
Upturn SWOT Analysis
Strengths
- Data-driven personalization
- Proprietary styling algorithms
- Established brand recognition
- Subscription-based revenue model (Fixes)
Weaknesses
- High customer churn
- Dependence on stylist quality
- Inventory management challenges
- Marketing costs
Opportunities
- Expansion into new product categories
- International expansion
- Partnerships with other retailers
- Improved personalization algorithms
- Leveraging AI for Styling
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic downturn impacting discretionary spending
- Supply chain disruptions
- Rising marketing costs
Competitors and Market Share
Key Competitors
- JWN
- GPS
- URBN
Competitive Landscape
Stitch Fix faces competition from traditional retailers, online fashion platforms, and other personal styling services. Its advantages include its data-driven personalization and established brand, while its disadvantages include high customer churn and dependence on stylist quality.
Growth Trajectory and Initiatives
Historical Growth: Stitch Fix experienced rapid growth in its early years, but growth has slowed down in recent years.
Future Projections: Analyst projections vary, but generally anticipate moderate growth or stabilization in revenue, with improvements in profitability. These estimates are subject to change and require real time financial data to create them.
Recent Initiatives: Recent initiatives include expanding the direct buy offering, improving personalization algorithms, and focusing on cost optimization.
Summary
Stitch Fix is facing significant challenges, including declining active clients and inconsistent financial performance. Their strength lies in their unique personalized service, but high customer churn and increased competition are major concerns. They need to focus on improving customer retention, optimizing costs, and enhancing their personalization algorithms to regain growth momentum. Successful execution of recent initiatives will be critical for their future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Publications
- Stitch Fix Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Stitch Fix
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2017-11-17 | CEO & Director Mr. Matthew H. Baer | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 4570 | Website https://www.stitchfix.com |
Full time employees 4570 | Website https://www.stitchfix.com | ||
Stitch Fix, Inc., sells a range of apparel, shoes, and accessories for women's, petite, maternity, men's, plus, and kids through its website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
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