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SFIX logo SFIX
Upturn stock ratingUpturn stock rating
SFIX logo

Stitch Fix (SFIX)

Upturn stock ratingUpturn stock rating
$3.7
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: SFIX (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

6 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $5.06

1 Year Target Price $5.06

Analysts Price Target For last 52 week
$5.06Target price
Low$2.21
Current$3.7
high$6.99

Analysis of Past Performance

Type Stock
Historic Profit -50.31%
Avg. Invested days 29
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 482.80M USD
Price to earnings Ratio -
1Y Target Price 5.06
Price to earnings Ratio -
1Y Target Price 5.06
Volume (30-day avg) 6
Beta 2.01
52 Weeks Range 2.21 - 6.99
Updated Date 06/30/2025
52 Weeks Range 2.21 - 6.99
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.45

Earnings Date

Report Date 2025-06-02
When After Market
Estimate -0.1084
Actual -0.0558

Profitability

Profit Margin -4.44%
Operating Margin (TTM) -2.95%

Management Effectiveness

Return on Assets (TTM) -4.91%
Return on Equity (TTM) -27.37%

Valuation

Trailing PE -
Forward PE 1111.11
Enterprise Value 325660672
Price to Sales(TTM) 0.38
Enterprise Value 325660672
Price to Sales(TTM) 0.38
Enterprise Value to Revenue 0.26
Enterprise Value to EBITDA -1.95
Shares Outstanding 114225000
Shares Floating 96603139
Shares Outstanding 114225000
Shares Floating 96603139
Percent Insiders 5.87
Percent Institutions 86.75

Analyst Ratings

Rating 3
Target Price 5.06
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 5
Sell -
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

Stitch Fix

stock logo

Company Overview

overview logo History and Background

Stitch Fix was founded in 2011 by Katrina Lake. It began as an online personal styling service, using data science and human stylists to curate personalized boxes of clothing and accessories for its clients. Over time, it has expanded its offerings and evolved its business model.

business area logo Core Business Areas

  • Fix: Stitch Fix's core service, offering personalized styling services where stylists select five items of clothing, shoes, and accessories based on the client's style profile and preferences.
  • Freestyle: Allows clients to purchase items directly from Stitch Fix without needing a stylist.

leadership logo Leadership and Structure

The current CEO is Katrina Lake. The company is structured with teams focused on styling, merchandising, technology, data science, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Personalized Styling (Fixes): Personalized boxes of clothing, shoes, and accessories curated by stylists and algorithms. Stitch Fix has not explicitly published market share for the 'Fixes' service. Competitors include Trunk Club (owned by Nordstrom), Wantable, and Amazon Personal Shopper.
  • Direct Buy (Freestyle): A direct retail experience where users can purchase items directly from the Stitch Fix website or app. No specific data for this. Competitors include all online clothing stores.

Market Dynamics

industry overview logo Industry Overview

The online apparel market is highly competitive and fragmented, with a mix of established retailers, subscription services, and emerging brands. E-commerce is a major growth driver.

Positioning

Stitch Fix differentiates itself through its personalized styling service, leveraging data science to enhance the customer experience. They also offer convenience and discovery.

Total Addressable Market (TAM)

The global online apparel market is estimated to be in the hundreds of billions of dollars. Stitch Fix captures a portion of this by targeting individuals who value personalized shopping experiences and convenience.

Upturn SWOT Analysis

Strengths

  • Data-driven personalization
  • Stylist expertise
  • Convenience
  • Strong brand recognition
  • Subscription model providing recurring revenue

Weaknesses

  • Customer acquisition costs
  • Inventory management challenges
  • Reliance on stylist performance
  • High return rates
  • Profitability issues

Opportunities

  • Expansion into new product categories (e.g., activewear, plus-size)
  • International expansion
  • Partnerships with brands and retailers
  • Improved personalization algorithms
  • Enhancing the Freestyle experience

Threats

  • Increased competition from other online retailers and styling services
  • Changing consumer preferences
  • Economic downturn affecting discretionary spending
  • Supply chain disruptions
  • Inability to retain subscribers

Competitors and Market Share

competitor logo Key Competitors

  • JWN
  • GPS
  • URBN

Competitive Landscape

Stitch Fix is in a crowded and competitive market, and needs to compete on price, branding, and customer experience.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been marked by rapid initial expansion followed by periods of slower growth and challenges in customer retention.

Future Projections: Analyst projections for Stitch Fix's future growth vary. Growth is reliant on subscriber retention and expansion of Freestyle.

Recent Initiatives: Recent initiatives include the Freestyle launch, personalized recommendations, and efforts to improve the stylist experience.

Summary

Stitch Fix is a unique company in the online retail sector offering personalized styling. Its data-driven approach and stylist expertise are strengths, but weaknesses such as customer acquisition and high return rates need to be addressed. Growth opportunities lie in expanding product categories and improving personalization. The company's success depends on navigating a competitive landscape and managing economic uncertainties.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Third-Party Analysis

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Market conditions are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Stitch Fix

Exchange NASDAQ
Headquaters San Francisco, CA, United States
IPO Launch date 2017-11-17
CEO & Director Mr. Matthew Baer
Sector Consumer Cyclical
Industry Apparel Retail
Full time employees 4570
Full time employees 4570

Stitch Fix, Inc., sells a range of apparel, shoes, and accessories for women's, petite, maternity, men's, plus, and kids through its website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.