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Upturn AI SWOT - About
SFIX 
Stitch Fix (SFIX)
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Upturn Advisory Summary
08/28/2025: SFIX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $4.62
1 Year Target Price $4.62
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.96% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 690.28M USD | Price to earnings Ratio - | 1Y Target Price 4.62 |
Price to earnings Ratio - | 1Y Target Price 4.62 | ||
Volume (30-day avg) 6 | Beta 2.02 | 52 Weeks Range 2.21 - 6.99 | Updated Date 08/29/2025 |
52 Weeks Range 2.21 - 6.99 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.45 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.44% | Operating Margin (TTM) -2.95% |
Management Effectiveness
Return on Assets (TTM) -4.91% | Return on Equity (TTM) -27.37% |
Valuation
Trailing PE - | Forward PE 1111.11 | Enterprise Value 590548456 | Price to Sales(TTM) 0.54 |
Enterprise Value 590548456 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 0.46 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 114225000 | Shares Floating 88370740 |
Shares Outstanding 114225000 | Shares Floating 88370740 | ||
Percent Insiders 5.66 | Percent Institutions 91 |
Upturn AI SWOT
Stitch Fix
Company Overview
History and Background
Stitch Fix was founded in 2011 by Katrina Lake. It started as an online personal styling service that uses data science and human stylists to deliver personalized clothing selections directly to customers. Initially focused on women's apparel, it expanded to include men's and children's clothing. Significant milestones include its IPO in 2017 and the launch of direct buy options.
Core Business Areas
- Personalized Styling: Offers personalized clothing selections curated by stylists based on customer preferences and data-driven insights. Customers receive a 'Fix' of items they can try on at home, keep what they like, and return the rest.
- Direct Buy: Allows customers to directly purchase items from Stitch Fix's online store without receiving a Fix. This expands the company's reach and provides more immediate gratification for customers.
Leadership and Structure
The leadership team typically includes a CEO, CFO, CTO, and other key executives responsible for different aspects of the business. The organizational structure is generally hierarchical, with departments focusing on styling, merchandising, technology, and marketing.
Top Products and Market Share
Key Offerings
- Women's Apparel Styling: Personalized styling services for women's clothing, accessories, and shoes. Competitors include Nordstrom Trunk Club, Wantable, and online retailers like Amazon and ASOS. Market share data is fragmented across the personal styling and e-commerce industries; specific share figures are challenging to pinpoint due to the broad and evolving landscape.
- Men's Apparel Styling: Personalized styling services for men's clothing, including casual wear, business attire, and accessories. Competitors include ThreadLab, Bombfell, and Trunk Club. Market share data is similar to women's apparel, with no definitive, publicly available figures. Revenue from the Men's segment would not be readily available.
- Kids' Apparel Styling: Personalized styling services for children's clothing, offering a convenient way for parents to shop for their kids. Competitors include Kidpik and Rockets of Awesome. Market share data for Kids' Apparel Styling is also difficult to obtain, given the market fragmentation.
Market Dynamics
Industry Overview
The online personal styling and e-commerce industry is competitive and rapidly evolving. Key trends include personalization, convenience, and data-driven insights. The industry is experiencing growth, but faces challenges such as customer acquisition costs and retention.
Positioning
Stitch Fix positions itself as a personalized styling service that uses data science and human expertise to provide convenient and curated fashion experiences. Its competitive advantages include its data-driven approach, personalized styling recommendations, and direct-to-consumer model.
Total Addressable Market (TAM)
The total addressable market for online apparel and personal styling is estimated to be in the hundreds of billions of dollars globally. Stitch Fix is positioned to capture a portion of this market through its personalized styling services and direct buy options.
Upturn SWOT Analysis
Strengths
- Data-driven personalization
- Experienced stylists
- Direct-to-consumer model
- Established brand recognition
Weaknesses
- High customer acquisition costs
- Inventory management challenges
- Customer retention rates
- Dependence on stylists' skills
Opportunities
- Expansion into new product categories
- International expansion
- Partnerships with other retailers
- Enhanced personalization through AI and machine learning
Threats
- Increased competition from other online retailers
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- JWN
- AMZN
- GPS
Competitive Landscape
Stitch Fix faces competition from established retailers like Nordstrom and Amazon, as well as other online styling services. Its advantages include its personalized approach and data-driven insights, while its disadvantages include high customer acquisition costs and inventory management challenges.
Growth Trajectory and Initiatives
Historical Growth: Stitch Fix has experienced growth in its early years, but has faced challenges in recent years with customer retention and profitability.
Future Projections: Future growth projections are not readily available and would need to be obtained from analyst reports.
Recent Initiatives: Recent strategic initiatives may include new marketing campaigns, technology upgrades, or changes to the styling process. Access to real-time company news is needed.
Summary
Stitch Fix is facing challenges with customer retention and profitability despite its unique personalized styling approach. High customer acquisition costs and increasing competition continue to pose a threat. The company needs to focus on improving customer retention and streamlining its operations. International expansion and category diversification are long term opportunities that can be explored.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Industry analysis
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance may change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Stitch Fix
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2017-11-17 | CEO & Director Mr. Matthew H. Baer | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 4570 | Website https://www.stitchfix.com |
Full time employees 4570 | Website https://www.stitchfix.com | ||
Stitch Fix, Inc., sells a range of apparel, shoes, and accessories for women's, petite, maternity, men's, plus, and kids through its website and mobile application in the United States. It offers denim, dresses, blouses, skirts, shoes, jewelry, and handbags under the Stitch Fix brand. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
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