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Upturn AI Summary - About
Stitch Fix(SFIX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SFIX
09/28/2026: SFIX (1-star) is currently NOT-A-BUY. Pass it for now.
Stitch Fix is an online apparel retail company known for its unique hybrid model of data-driven algorithmic recommendations and human stylist input. While it has established a recognizable brand, the company is currently navigating significant challenges, including a declining client base and intense competition from larger e-commerce platforms. Its primary growth story revolves around the Freestyle direct-buy platform and efforts to improve operational efficiency. Key risks include intense market competition, high customer acquisition costs, and sensitivity to discretionary spending. The stock may suit investors interested in speculative retail turnarounds, provided they carefully monitor client retention and margin stabilization progress.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is currently facing growth deceleration rather than rapid expansion. |
| Momentum investor | Weak fit | The stock has lacked sustained positive price momentum in recent periods. |
| Value investor | Mixed fit | While the market cap has decreased, valuation is difficult to assess without consistent profitability. |
| Dividend investor | Weak fit | Stitch Fix does not pay a dividend. |
| Low-risk investor | Weak fit | High price volatility and business model uncertainty make it unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock has exhibited significant price swings typical of small-cap, growth-oriented retail stocks. |
| Valuation risk | High | Current valuations are highly sensitive to management's ability to return to consistent profitability. |
| Competition risk (AI/E-commerce) | High | Intense competition from well-capitalized e-commerce giants threatens market share. |
| Business quality | Medium | The business model relies on a unique proprietary algorithm, but operational execution has been inconsistent. |
| Dividend income | Low / none | The company does not provide income through dividends. |
| Execution risk | High | Management must successfully navigate a transition in business focus while managing a declining user base. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -57.69% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 287.92M USD | Price to earnings Ratio - | 1Y Target Price 3.5 |
Price to earnings Ratio - | 1Y Target Price 3.5 | ||
Volume (30-day avg) 2.6M shares | Beta 2.28 | 52 Weeks Range 2.10 - 5.75 | Updated Date 09/27/2026 |
52 Weeks Range 2.10 - 5.75 | Updated Date 09/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.14 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Personal Styling (The Fix) | Revenue from curated clothing shipments and styling fees. | This is the core business; its success depends on retaining active users. |
| Direct-Buy (Freestyle) | Individual apparel sales via the online platform. | This segment is intended to broaden revenue beyond the subscription base. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 1111.11 | Enterprise Value 263.98M | Price to Sales(TTM) 0.21 |
Enterprise Value 263.98M | Price to Sales(TTM) 0.21 | ||
Enterprise Value to Revenue 0.2 | Enterprise Value to EBITDA -1.95 | Shares Outstanding 118.46M | Shares Floating 103.45M |
Shares Outstanding 118.46M | Shares Floating 103.45M | ||
Percent Insiders 4.8 | Percent Institutions 91.35 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Stitch Fix
Exchange NASDAQ | Headquarters San Francisco, CA, United States | ||
IPO Launch date 2017-11-17 | CEO & Director Mr. Matthew H. Baer | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 4240 | Website https://www.stitchfix.com |
Full time employees 4240 | Website https://www.stitchfix.com | ||
Stitch Fix, Inc. engages in the provision of clothing and accessories in the United States. The company offers women's, men's, kids, petite, maternity, and plus apparel, as well as shoes and accessories. It also provides personal styling services through its website and mobile application. The company was formerly known as rack habit inc. and changed its name to Stitch Fix, Inc. in October 2011. Stitch Fix, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.
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