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Upturn AI SWOT - About
Fang Holdings Ltd (SFUNY)
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Upturn Advisory Summary
10/15/2025: SFUNY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -99.76% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 54.21M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -7.98 | 52 Weeks Range 5.81 - 7.00 | Updated Date 06/29/2025 |
52 Weeks Range 5.81 - 7.00 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -19.9 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) 10.49% |
Management Effectiveness
Return on Assets (TTM) -3.18% | Return on Equity (TTM) -36.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 97994397 | Price to Sales(TTM) 1.08 |
Enterprise Value 97994397 | Price to Sales(TTM) 1.08 | ||
Enterprise Value to Revenue 1.96 | Enterprise Value to EBITDA 39.88 | Shares Outstanding 6602070 | Shares Floating 11288341 |
Shares Outstanding 6602070 | Shares Floating 11288341 | ||
Percent Insiders 49.05 | Percent Institutions 16.82 |
Upturn AI SWOT
Fang Holdings Ltd
Company Overview
History and Background
Fang Holdings Ltd, formerly SouFun Holdings Limited, was founded in 1999. It began as an online real estate portal in China and expanded to offer a variety of services, including property listings, advertising, research, and financial services. The company went public on the New York Stock Exchange (NYSE) in 2010.
Core Business Areas
- Online Marketing Services: Provides online advertising and marketing services for real estate developers, brokers, and agents. These services include display advertising, search engine optimization (SEO), and email marketing.
- E-Commerce Services: Facilitates online property transactions through its e-commerce platform. This segment allows users to buy, sell, and rent properties directly online.
- Listing Services: Offers property listing services for new and resale homes, rental properties, and commercial properties. This is one of the largest sources of revenue for the company.
- Financial Services: Provides financial services related to real estate transactions, such as mortgage brokerage services.
Leadership and Structure
The key leadership includes the CEO and CFO. The organizational structure is typical for a publicly traded company, with various departments reporting to senior management.
Top Products and Market Share
Key Offerings
- Online Property Listings: Fang's core service, providing a vast database of property listings in China. They have been a leading player but have face stiff competition and declining market share. Market share is estimated to be around 5-10% in a highly fragmented market (estimate). Competitors include KE Holdings (Beike), 58.com, and other local portals.
- Real Estate Advertising: Advertising solutions for developers and agents. Revenue from advertising has been significantly affected by the downturn of the real estate market in China. Competitors include Baidu, Tencent, and other online advertising platforms.
Market Dynamics
Industry Overview
The Chinese real estate market is currently facing significant challenges, including regulatory scrutiny, debt issues among developers, and a slowdown in housing sales. This has impacted the demand for online real estate services.
Positioning
Fang Holdings Ltd positions itself as a comprehensive real estate information and transaction platform. However, it faces strong competition and has struggled to maintain its market leadership position.
Total Addressable Market (TAM)
The estimated TAM for online real estate services in China is billions of dollars annually. Given their current market share of around 5-10% Fang has significant room to grow.
Upturn SWOT Analysis
Strengths
- Established brand name in the Chinese real estate market.
- Extensive database of property listings.
- Diverse range of services, including advertising, listings, and financial services.
- Early mover advantage in the online real estate space.
Weaknesses
- Declining market share due to increased competition.
- Over-reliance on advertising revenue, which is vulnerable to market fluctuations.
- Exposure to the volatility of the Chinese real estate market.
- Regulatory Risks specific to Chinese tech companies listed in US markets
Opportunities
- Expansion into new geographic markets within China.
- Development of new products and services, such as virtual reality property tours.
- Strategic partnerships with real estate developers and financial institutions.
- Leveraging data analytics to improve user experience and advertising effectiveness.
Threats
- Intense competition from well-funded rivals such as KE Holdings (Beike).
- Economic slowdown in China.
- Government regulations impacting the real estate market.
- Negative sentiment on Chinese stocks traded in the US.
Competitors and Market Share
Key Competitors
- BEKE
- WUBA
Competitive Landscape
Fang faces significant competition from larger and better-funded rivals. Its competitive advantages have eroded in recent years.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been strong but has slowed significantly in recent years.
Future Projections: Future growth projections are uncertain due to the challenges in the Chinese real estate market.
Recent Initiatives: Recent initiatives may include cost-cutting measures, strategic partnerships, and development of new products and services.
Summary
Fang Holdings Ltd is facing significant challenges in the Chinese real estate market. Its market share has declined due to increased competition and regulatory headwinds. While it has an established brand and a large database of property listings, it needs to adapt to the changing market dynamics to regain its growth trajectory. Regulatory risk and economic slowdown are crucial things to keep an eye on.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Financial News Outlets
- Analyst Reports (where available)
Disclaimers:
The information provided is for informational purposes only and should not be considered as financial advice. Market data is subject to change. Consult with a qualified financial advisor before making any investment decisions. Actual market share estimates are difficult to obtain and are estimates based on available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fang Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date - | CEO & Director Mr. Jian Liu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 959 | Website https://www.fang.com |
Full time employees 959 | Website https://www.fang.com | ||
Fang Holdings Limited operates a real estate Internet portal in the People's Republic of China. The company's portal offers marketing services, listing services, lead generation services, financial services, and other services. The company's user-friendly websites support active online communities and networks of users seeking information and other value-added services related to the real estate, home furnishing, and improvement sectors. The company was formerly known as SouFun Holdings Limited and changed its name to Fang Holdings Limited in September 2016. Fang Holdings Limited was incorporated in 1999 and is based in Beijing, China.
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