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Fang Holdings Ltd (SFUNY)
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Upturn Advisory Summary
02/26/2026: SFUNY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 54.21M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -7.98 | 52 Weeks Range 5.81 - 7.00 | Updated Date 06/29/2025 |
52 Weeks Range 5.81 - 7.00 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -19.9 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) 10.49% |
Management Effectiveness
Return on Assets (TTM) -3.18% | Return on Equity (TTM) -36.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 97994397 | Price to Sales(TTM) 1.08 |
Enterprise Value 97994397 | Price to Sales(TTM) 1.08 | ||
Enterprise Value to Revenue 1.96 | Enterprise Value to EBITDA 39.88 | Shares Outstanding 6602070 | Shares Floating 11288341 |
Shares Outstanding 6602070 | Shares Floating 11288341 | ||
Percent Insiders 49.05 | Percent Institutions 16.82 |
Upturn AI SWOT
Fang Holdings Ltd
Company Overview
History and Background
Fang Holdings Limited (NYSE: SFUN), formerly known as SouFun Holdings Limited, was founded in 2000. It is a leading online real estate services provider in China. The company initially focused on providing real estate information and marketing services, and has since expanded into a comprehensive platform offering a wide range of real estate and home-related services, including online listing, property information, marketing and advertising services, and financial services. A significant milestone was its initial public offering (IPO) on the New York Stock Exchange in 2010.
Core Business Areas
- Real Estate Information and Marketing Services: Provides online real estate listings, property information, and marketing and advertising services to real estate developers, agencies, and brokers. This segment is the historical core of the company's business.
- Home Improvement Services: Offers a platform connecting homeowners with service providers for renovations, design, and maintenance. This segment aims to capture the downstream market of property ownership.
- Financial Services: Includes mortgage brokerage services, real estate securitization, and other financial products related to real estate transactions.
Leadership and Structure
Fang Holdings Limited is led by a management team that oversees its various business segments. The exact composition of the current leadership team and detailed organizational structure can be found in their latest SEC filings (e.g., Annual Reports on Form 20-F).
Top Products and Market Share
Key Offerings
- Fang.com Platform: The flagship online real estate portal (Fang.com) offering property listings, market data, news, and agent information. It is a primary destination for property search and real estate marketing in China. Competitors include local real estate listing sites and general classifieds platforms that may also list properties.
- Property Marketing Services: Comprehensive marketing solutions for real estate developers to promote their projects. This includes online advertising, lead generation, and offline event support. Competitors are other real estate marketing agencies and online advertising platforms.
- Home Renovation and Design Services: A platform connecting users with home renovation contractors, designers, and material suppliers. Competitors include specialized renovation platforms and individual service providers.
Market Dynamics
Industry Overview
The Chinese real estate industry is vast and undergoing significant shifts, with increasing digitalization and a growing demand for integrated property and home-related services. The government's policies on housing and property markets play a crucial role in shaping the industry. The online real estate services sector is competitive, with a mix of large integrated platforms and niche players.
Positioning
Fang Holdings aims to be a leading integrated real estate e-commerce platform in China. Its competitive advantages lie in its established brand recognition, extensive online presence, and its ability to offer a comprehensive suite of services across the property lifecycle, from initial search to renovation and financial services.
Total Addressable Market (TAM)
The TAM for online real estate services in China is substantial, driven by urbanization and a large population. It encompasses online property listings, marketing, transaction facilitation, and home services. Fang Holdings is positioned as a significant player within this TAM, aiming to capture a larger share through its diversified service offerings and continued platform development.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China's online real estate market.
- Comprehensive platform offering a wide range of real estate and home-related services.
- Extensive user base and data insights.
- Established relationships with real estate developers and agencies.
Weaknesses
- Dependence on the Chinese real estate market, which can be cyclical and subject to regulatory changes.
- Intense competition from other online platforms and emerging technologies.
- Past financial performance challenges and restructuring.
Opportunities
- Growth in the Chinese property market and increasing demand for digital real estate solutions.
- Expansion into complementary services such as smart home technology and property management.
- Leveraging data analytics to provide more personalized services and insights.
- Potential for strategic partnerships and acquisitions.
Threats
- Government regulations impacting the real estate market and online platforms.
- Economic downturns affecting property sales and consumer spending.
- Increased competition and price wars from new and existing players.
- Changes in user preferences and technology adoption rates.
Competitors and Market Share
Key Competitors
- 58.com Inc. (WUBA)
- China Index Holdings Limited (CIH)
- E-House Enterprise Holdings Limited (EJH)
Competitive Landscape
Fang Holdings' advantages include its integrated service model and strong brand. However, it faces intense competition from 58.com (now part of Wuba) in general classifieds and listings, and from data-centric providers like China Index Holdings and specialized services from E-House. The landscape is fragmented and highly competitive, requiring continuous innovation and strategic adaptation.
Growth Trajectory and Initiatives
Historical Growth: Fang Holdings has experienced periods of significant growth driven by the booming Chinese real estate market and its expansion into online services. However, it has also faced challenges and restructuring, leading to more moderate or volatile growth in recent years. (Note: Specific current numerical data requires accessing live financial data feeds.)
Future Projections: Future growth projections for Fang Holdings depend on its ability to adapt to evolving market dynamics, navigate regulatory environments, and successfully execute its strategy in integrating online and offline real estate services. Analyst estimates, if available, provide insights into expected future performance. (Note: Specific current numerical data requires accessing live financial data feeds.)
Recent Initiatives: Recent initiatives likely focus on enhancing its online platform, expanding its home improvement services, and exploring new technologies to improve user experience and operational efficiency. This could include investments in AI, big data, and strategic partnerships.
Summary
Fang Holdings operates in the dynamic Chinese real estate market, aiming to be a comprehensive online services platform. Its strengths lie in its brand and integrated offerings, but it faces significant competition and regulatory risks. Success hinges on adapting to market shifts, expanding services like home improvement, and leveraging data effectively. Continued innovation is crucial for navigating challenges and capitalizing on growth opportunities.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (e.g., Form 20-F)
- Financial news outlets
- Industry analysis reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share figures are estimates and may vary. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fang Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date - | CEO & Director Mr. Jian Liu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 959 | Website https://www.fang.com |
Full time employees 959 | Website https://www.fang.com | ||
Fang Holdings Limited operates a real estate Internet portal in the People's Republic of China. The company's portal offers marketing services, listing services, lead generation services, financial services, and other services. The company's user-friendly websites support active online communities and networks of users seeking information and other value-added services related to the real estate, home furnishing, and improvement sectors. The company was formerly known as SouFun Holdings Limited and changed its name to Fang Holdings Limited in September 2016. Fang Holdings Limited was incorporated in 1999 and is based in Beijing, China.
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