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Fang Holdings Ltd (SFUNY)
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Upturn Advisory Summary
12/26/2025: SFUNY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -99.76% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/26/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 54.21M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -7.98 | 52 Weeks Range 5.81 - 7.00 | Updated Date 06/29/2025 |
52 Weeks Range 5.81 - 7.00 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -19.9 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) 10.49% |
Management Effectiveness
Return on Assets (TTM) -3.18% | Return on Equity (TTM) -36.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 97994397 | Price to Sales(TTM) 1.08 |
Enterprise Value 97994397 | Price to Sales(TTM) 1.08 | ||
Enterprise Value to Revenue 1.96 | Enterprise Value to EBITDA 39.88 | Shares Outstanding 6602070 | Shares Floating 11288341 |
Shares Outstanding 6602070 | Shares Floating 11288341 | ||
Percent Insiders 49.05 | Percent Institutions 16.82 |
Upturn AI SWOT
Fang Holdings Ltd
Company Overview
History and Background
Fang Holdings Limited (formerly SouFun Holdings Limited) was founded in 2000 and is a leading online real estate services provider in China. It has evolved from a real estate information portal to offering a comprehensive suite of services covering the entire real estate transaction lifecycle, including listings, marketing, and financing. Key milestones include its listing on the New York Stock Exchange (NYSE) in 2007 and its rebranding to Fang Holdings in 2014 to reflect its broadened scope beyond just real estate listings.
Core Business Areas
- Real Estate E-commerce: Provides online real estate listing services, property marketing, and agent referral platforms. This segment also includes its online real estate brokerage services and its property management services.
- Home Furnishing and Decoration: Offers online and offline services for home furnishing and decoration, including interior design, renovation services, and the sale of home furnishing products.
- Financial Services: Provides online financial services, including real estate-related loans and other financial products, connecting users with financial institutions.
Leadership and Structure
Fang Holdings Limited is led by a management team responsible for its strategic direction and operations. The company operates through various subsidiaries and divisions, each focusing on specific business areas such as online listings, brokerage, home furnishing, and financial services. Specific leadership details can be found in their latest annual reports and investor relations sections.
Top Products and Market Share
Key Offerings
- Fang.com Listing Platform: The flagship online real estate listing portal, offering a vast database of properties for sale and rent across China. It is a primary source for property information and agent services. Competitors include local real estate agencies and other emerging online property platforms.
- Fang.com Brokerage Services: Provides end-to-end online and offline real estate brokerage services, connecting buyers and sellers and facilitating transactions. This segment competes with traditional real estate agencies and other online brokerage platforms.
- Home Decoration Services: Offers integrated solutions for home interior design, renovation, and furnishing, catering to homeowners. Competitors include specialized interior design firms, renovation companies, and home furnishing retailers.
- Financial Product Offerings: Includes various loan products and financial solutions related to real estate transactions. Competitors are a wide range of financial institutions and fintech companies.
Market Dynamics
Industry Overview
Fang Holdings operates within China's vast and dynamic real estate and home services industry. The industry is characterized by significant online penetration, evolving consumer preferences, and a complex regulatory environment. The real estate market is influenced by economic growth, urbanization, and government policies. The home furnishing and decoration sector is driven by new home sales and the renovation market.
Positioning
Fang Holdings is a prominent player in China's online real estate services market, leveraging its extensive property listing database and established brand recognition. Its integrated approach, spanning from property search to financing and home services, aims to capture a larger share of the real estate transaction value chain. Its competitive advantages include its large user base, comprehensive service offerings, and established network of real estate agents and developers.
Total Addressable Market (TAM)
The total addressable market for online real estate services, home decoration, and financial services in China is substantial and continues to grow with urbanization and economic development. Fang Holdings is well-positioned to capture a significant portion of this market by offering a one-stop solution for consumers' real estate and home-related needs.
Upturn SWOT Analysis
Strengths
- Established brand recognition and market leadership in online real estate listings in China.
- Comprehensive service ecosystem covering property search, brokerage, financing, and home services.
- Large and active user base and extensive database of property listings.
- Strong network of real estate developers, agents, and financial institutions.
- Diversified revenue streams beyond traditional listing fees.
Weaknesses
- Reliance on the Chinese real estate market, which can be subject to regulatory changes and market fluctuations.
- Intense competition from both established players and emerging tech companies.
- Challenges in fully integrating and monetizing diverse service offerings.
- Past instances of financial reporting irregularities and delisting concerns have impacted investor confidence.
Opportunities
- Continued urbanization in China driving demand for housing and related services.
- Growth in the home furnishing and renovation market.
- Expansion of financial technology (FinTech) services within the real estate sector.
- Leveraging data analytics to provide personalized services and insights.
- Potential for strategic partnerships and acquisitions to enhance service offerings.
Threats
- Stringent government regulations on the real estate market and online platforms.
- Economic downturns affecting property demand and consumer spending.
- Increased competition and price wars across all service segments.
- Changes in consumer behavior and preferences.
- Geopolitical risks and trade tensions impacting Chinese companies.
Competitors and Market Share
Key Competitors
- 58.com Inc. (WUBA) - Now part of Pro-Group.
- Ke Holdings Inc. (BEKE)
Competitive Landscape
Fang Holdings faces intense competition, particularly from Ke Holdings (BEKE), which has a dominant position in real estate brokerage and has been aggressively expanding. 58.com (now part of Pro-Group) also competes significantly in online classifieds and services, including real estate. Fang Holdings' advantage lies in its established listing platform and diversified services, but it needs to continuously innovate to maintain its market position against well-funded and rapidly growing competitors.
Growth Trajectory and Initiatives
Historical Growth: Fang Holdings has demonstrated historical growth driven by the expansion of China's real estate market and its increasing online penetration. Its growth has been marked by the expansion of its service offerings and geographical reach. However, growth rates can be cyclical, mirroring the property market.
Future Projections: Future growth projections for Fang Holdings are typically tied to the performance of the Chinese real estate market, regulatory environment, and its ability to innovate and capture new market segments. Analyst estimates would provide insights into expected revenue and earnings growth, but these are subject to change. (Specific numerical data not provided as it requires real-time analyst data access).
Recent Initiatives: Recent initiatives may include efforts to enhance its online-to-offline (O2O) integration, expand its home decoration and furnishing services, and strengthen its financial technology offerings. The company might also focus on improving operational efficiency and adapting to evolving consumer demands. (Specific initiatives vary and require up-to-date company announcements).
Summary
Fang Holdings Ltd is a significant player in China's online real estate and home services sector, boasting a strong brand and a comprehensive service offering. Its historical strength lies in its extensive property listing platform and established user base. However, the company faces intense competition, particularly from Ke Holdings, and its growth is intrinsically linked to the volatile Chinese property market and regulatory landscape. To thrive, Fang Holdings must continue to innovate, diversify its revenue streams, and effectively integrate its various service segments to maintain a competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (e.g., 10-K, 10-Q)
- Financial News and Data Providers (e.g., Bloomberg, Refinitiv, Yahoo Finance)
- Industry Research Reports
- Company Website
Disclaimers:
This JSON output is generated for informational purposes only and does not constitute financial advice. The data presented is based on publicly available information and may not be exhaustive or entirely up-to-date. Market share data and financial metrics are estimates and subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fang Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date - | CEO & Director Mr. Jian Liu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 959 | Website https://www.fang.com |
Full time employees 959 | Website https://www.fang.com | ||
Fang Holdings Limited operates a real estate Internet portal in the People's Republic of China. The company's portal offers marketing services, listing services, lead generation services, financial services, and other services. The company's user-friendly websites support active online communities and networks of users seeking information and other value-added services related to the real estate, home furnishing, and improvement sectors. The company was formerly known as SouFun Holdings Limited and changed its name to Fang Holdings Limited in September 2016. Fang Holdings Limited was incorporated in 1999 and is based in Beijing, China.
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