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Upturn AI Summary - About
Fang Holdings Ltd(SFUNY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SFUNY
09/25/2026: SFUNY (1-star) is currently NOT-A-BUY. Pass it for now.
Fang Holdings Ltd is a Chinese real estate internet company that provides marketing, listing, and financial services to the property sector. While the company historically held a leading position in the digital real estate space, it has faced significant challenges due to the downturn in the Chinese property market and intense competition from newer transaction-focused platforms. Its current investment story is largely a turnaround narrative, centered on cost-cutting and organizational survival amid a distressed industry. Key risks include intense competitive pressure, high regulatory uncertainty in China, and a fragile financial position. The stock is most suitable for investors comfortable with high-risk, speculative turnaround situations and should be monitored for signs of property market stabilization.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company's growth trajectory is currently negative and tied to a distressed industry. |
| Momentum investor | Weak fit | There is currently no positive momentum signal for this stock. |
| Value investor | Mixed fit | While valuations may appear low, the fundamental quality and turnaround risk make it a speculative value play. |
| Dividend investor | Weak fit | The company does not provide reliable income through dividends. |
| Low-risk investor | Weak fit | The stock carries high volatility and significant business model risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to extreme price swings due to its micro-cap nature and uncertain business prospects. |
| Valuation risk | High | Traditional valuation metrics are difficult to apply due to operating losses and uncertain asset values. |
| Competition risk (Real Estate Platforms) | High | Stronger competitors like KE Holdings have captured significant market share from the traditional portal model. |
| Business quality | Low | The company's primary business model has faced structural decline in the current market environment. |
| Dividend income | Low / none | There is no dividend income for investors to rely on. |
| Execution risk | High | Management must successfully navigate a hostile regulatory and industry climate to prevent further erosion of value. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -58.19% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 3.21M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - shares | Beta -5.07 | 52 Weeks Range 0.01 - 6.00 | Updated Date 09/26/2026 |
52 Weeks Range 0.01 - 6.00 | Updated Date 09/26/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.2 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketing & Listing Services | Online advertising placements for developers and subscription listing services for agents. | The company earns money primarily by selling digital ad space and platform access to real estate professionals. |
| Geography: China | All operations are concentrated in the Chinese property market. | Investors are exposed directly to the risks and trends of the Chinese real estate market. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 96.57M | Price to Sales(TTM) 0.1 |
Enterprise Value 96.57M | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 3.15 | Enterprise Value to EBITDA 39.88 | Shares Outstanding 6.60M | Shares Floating 1.34M |
Shares Outstanding 6.60M | Shares Floating 1.34M | ||
Percent Insiders 49.1 | Percent Institutions 16.82 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Fang Holdings Ltd
Exchange NYSE | Headquarters - | ||
IPO Launch date - | CEO & Director Mr. Jian Liu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 549 | Website https://www.fang.com |
Full time employees 549 | Website https://www.fang.com | ||
Fang Holdings Limited operates a real estate Internet portal in the People's Republic of China. The company offers marketing services, listing services, lead generation services, financial services, and other services. The Company also provides secured loans in the form of entrusted loans and mortgage loans and unsecured loans primarily to home buyers, real estate developers and other borrowers that meet its credit assessment requirements. Its websites and mobile apps support active online communities and networks of users seeking information and other value-added services related to the real estate and home-related sectors. The company was formerly known as SouFun Holdings Limited and changed its name to Fang Holdings Limited in September 2016. Fang Holdings Limited was incorporated in 1999 and is based in Beijing, China.
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