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Fang Holdings Ltd (SFUNY)



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Upturn Advisory Summary
08/14/2025: SFUNY (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -99.76% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 54.21M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -7.98 | 52 Weeks Range 5.81 - 7.00 | Updated Date 06/29/2025 |
52 Weeks Range 5.81 - 7.00 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -19.9 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) 10.49% |
Management Effectiveness
Return on Assets (TTM) -3.18% | Return on Equity (TTM) -36.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 97994397 | Price to Sales(TTM) 1.08 |
Enterprise Value 97994397 | Price to Sales(TTM) 1.08 | ||
Enterprise Value to Revenue 1.96 | Enterprise Value to EBITDA 39.88 | Shares Outstanding 6602070 | Shares Floating 11288341 |
Shares Outstanding 6602070 | Shares Floating 11288341 | ||
Percent Insiders 49.05 | Percent Institutions 16.82 |
Upturn AI SWOT
Fang Holdings Ltd
Company Overview
History and Background
Fang Holdings Ltd, formerly known as SouFun Holdings Ltd, was founded in 1999. It is a leading real estate internet portal in China. The company initially focused on online advertising and expanded into e-commerce, listing services, and financial services related to real estate.
Core Business Areas
- Online Marketing Services: Provides advertising services to real estate developers, agents, and other industry participants through its websites and mobile applications.
- E-Commerce Services: Offers online platforms for buying and selling new homes, resale homes, and rental properties.
- Listing Services: Provides listing services for real estate agents and developers, allowing them to showcase properties to potential buyers and renters.
- Financial Services: Offers mortgage brokerage and other financial services related to real estate transactions.
Leadership and Structure
The leadership team typically consists of a CEO, CFO, and other key executives responsible for different business segments. The organizational structure is hierarchical, with various departments reporting to senior management.
Top Products and Market Share
Key Offerings
- Advertising Services: Advertising services are a core revenue driver. Fang's websites and apps are heavily visited. It's difficult to pin point the exact revenue from advertising services. Competitors include Beike Zhaofang and Anjuke.
- Market Share (%): Difficult to accurately ascertain due to Chinese market opacity, but estimated to be < 10%.
- Listing Services: Fang provides platforms for agents and developers to list properties. Difficult to pin point the exact revenue from listing services. Competitors include Beike Zhaofang and Anjuke.
- Market Share (%): Difficult to accurately ascertain due to Chinese market opacity, but estimated to be < 10%.
- E-Commerce: Online platforms for new and resale homes. Competitors include Beike Zhaofang and Anjuke.
- Market Share (%): Difficult to accurately ascertain due to Chinese market opacity, but estimated to be < 5%.
Market Dynamics
Industry Overview
The Chinese real estate market is highly competitive and regulated, with significant government influence. Online real estate portals play a crucial role in connecting buyers, sellers, and agents.
Positioning
Fang Holdings Ltd holds a position within the Chinese real estate online market, but struggles with competitors. They need to adapt and find a niche to grow in a heavily competitive market. Their competitive advantage is their historical presence.
Total Addressable Market (TAM)
The TAM is the Chinese real estate market, trillions of dollars, with online advertising and transactions comprising a significant portion. Fang's position is challenged by larger, more innovative competitors.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Extensive database of property listings
- Diversified revenue streams across various real estate services
Weaknesses
- Intense competition from other online real estate platforms
- Dependence on the Chinese real estate market, which is subject to government regulations
- Declining financial performance in recent years
- Limited innovation and product offerings compared to competitors
Opportunities
- Expanding into new geographic markets within China
- Developing new value-added services for real estate professionals and consumers
- Leveraging mobile technology to enhance user experience
Threats
- Increased competition from well-funded competitors
- Changes in government regulations that could impact the real estate market
- Economic downturn in China
- Negative publicity or reputational damage
Competitors and Market Share
Key Competitors
- BEKE
- 58.com (parent of Anjuke)
Competitive Landscape
Fang Holdings Ltd faces disadvantages compared to its competitors due to its declining market share, and innovation. Rivals command higher revenues and deeper strategic partnerships.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by periods of decline.
Future Projections: Analyst estimates for future growth are weak.
Recent Initiatives: Initiatives need to be reviewed in order to compete in the market.
Summary
Fang Holdings Ltd is a struggling company in the Chinese real estate market facing intense competition and inconsistent financial performance. While the company has a history and brand recognition, it faces challenges in innovating and maintaining market share. Its profitability is variable, and its future depends on adapting to a changing market. The company should focus on new strategies to grow. Their success depends on these initiatives.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fang Holdings Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date - | CEO & Director Mr. Jian Liu | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 959 | Website https://www.fang.com |
Full time employees 959 | Website https://www.fang.com |
Fang Holdings Limited operates a real estate Internet portal in the People's Republic of China. The company's portal offers marketing services, listing services, lead generation services, financial services, and other services. The company's user-friendly websites support active online communities and networks of users seeking information and other value-added services related to the real estate, home furnishing, and improvement sectors. The company was formerly known as SouFun Holdings Limited and changed its name to Fang Holdings Limited in September 2016. Fang Holdings Limited was incorporated in 1999 and is based in Beijing, China.

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