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BEKE 
Ke Holdings Inc (BEKE)
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Upturn Advisory Summary
12/02/2025: BEKE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $20.44
1 Year Target Price $20.44
| 15 | Strong Buy |
| 7 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.65% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.57B USD | Price to earnings Ratio 39.64 | 1Y Target Price 20.44 |
Price to earnings Ratio 39.64 | 1Y Target Price 20.44 | ||
Volume (30-day avg) 23 | Beta -0.64 | 52 Weeks Range 15.38 - 24.65 | Updated Date 12/2/2025 |
52 Weeks Range 15.38 - 24.65 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 2.16% | Basic EPS (TTM) 0.42 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-10 | When - | Estimate 1.16 | Actual 1.17 |
Profitability
Profit Margin 3.36% | Operating Margin (TTM) 3% |
Management Effectiveness
Return on Assets (TTM) 1.81% | Return on Equity (TTM) 5.02% |
Valuation
Trailing PE 39.64 | Forward PE 18.73 | Enterprise Value 16317966542 | Price to Sales(TTM) 0.19 |
Enterprise Value 16317966542 | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 1.12 | Enterprise Value to EBITDA 17.88 | Shares Outstanding 1118864291 | Shares Floating 1983429129 |
Shares Outstanding 1118864291 | Shares Floating 1983429129 | ||
Percent Insiders 0.79 | Percent Institutions 20.05 |
Upturn AI SWOT
Ke Holdings Inc
Company Overview
History and Background
Ke Holdings Inc. (BEKE), also known as Beike Zhaofang, was founded in 2018 as an offshoot of Lianjia (Homelink), a leading real estate brokerage in China. It aims to modernize the Chinese real estate market by providing an integrated online and offline platform.
Core Business Areas
- Existing Home Transaction Services: Facilitates the buying and selling of pre-owned homes through its agent network and online platform.
- New Home Transaction Services: Connects developers with potential buyers for new properties.
- Home Renovation and Furnishing: Offers renovation and furnishing services to homeowners.
- Other Services: Includes financial services, such as mortgage brokerage, and other value-added services.
Leadership and Structure
The leadership team is headed by Stanley Yongdong Peng (Chairman and CEO). The company has a hierarchical structure with regional and local management teams overseeing brokerage operations.
Top Products and Market Share
Key Offerings
- Existing Home Transaction Services: This is the primary revenue driver, connecting buyers and sellers. Market share data within China fluctuates, but BEKE is a leading player. Competitors include 58.com, Fang.com, and local brokerages. While not the US, its share in China is substantial
- New Home Transaction Services: Connects developers with buyers for new properties. Again, market share data within China fluctuates. Competitors are also 58.com, Fang.com, and other listing services.
- Beike App: A mobile app allowing users to search for properties, connect with agents, and access other services. Number of users are in the millions, and is among the most downloaded real estate apps in China. Competitors are apps from 58.com, Fang.com, and other listing services.
Market Dynamics
Industry Overview
The real estate market in China is vast and rapidly evolving, driven by urbanization and economic growth. It's highly regulated and fragmented.
Positioning
BEKE aims to be a trusted platform that improves transparency and efficiency. Its competitive advantages include a large agent network, extensive property listings, and technology-driven services.
Total Addressable Market (TAM)
The TAM for real estate transactions in China is estimated to be worth trillions of USD annually. BEKE is positioned to capture a significant share through its platform.
Upturn SWOT Analysis
Strengths
- Large agent network
- Extensive property listings
- Technology-driven platform
- Strong brand recognition in China
- Integrated online and offline services
Weaknesses
- Concentration in the Chinese market
- Exposure to regulatory risks in China
- Dependence on agent performance
- Competition from other online platforms
- Variable profitability across regions
Opportunities
- Expansion into new geographic markets within China
- Diversification into related services (e.g., property management)
- Partnerships with developers and financial institutions
- Increased adoption of online real estate services
- Leveraging data analytics to improve customer experience
Threats
- Economic slowdown in China
- Government regulations on real estate transactions
- Increased competition from online and offline players
- Changes in consumer preferences
- Geopolitical risks
Competitors and Market Share
Key Competitors
- FANG
- REDF
- Z
- OPEN
Competitive Landscape
BEKE has strengths in its agent network and platform. Competitors are striving to improve their platform offerings in a similar way but do not have the same advantages.
Major Acquisitions
Shengdu Home Renovation
- Year: 2021
- Acquisition Price (USD millions): 800
- Strategic Rationale: Expanded the company's presence in the home renovation market.
Growth Trajectory and Initiatives
Historical Growth: BEKE has experienced rapid growth in transaction volume and revenue since its inception. Growth rate might fluctuate depending on overall market conditions.
Future Projections: Analyst projections vary depending on market conditions and regulatory changes. Consult financial analysts for current forecasts.
Recent Initiatives: Recent initiatives include expansion into new regions, investment in technology, and partnerships with developers.
Summary
Ke Holdings Inc. operates as a significant player in the Chinese real estate market by having a vast agent network and is positioned to streamline the transaction process. While it faces regulatory hurdles and strong competition, its technology platform and integrated service offerings provide a competitive edge. Future growth hinges on expanding its market presence, adapting to regulatory changes, and increasing its service offerings. The real estate company has recently made acquisitions to expand their product offerings and geographical location. However the company is still dependent on the Chinese Market, and profitability is varied throughout its different regions.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Reports
Disclaimers:
The data and analysis are based on available information and are subject to change. This is not financial advice. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ke Holdings Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2020-08-13 | Co-Founder, Chairman & CEO Mr. Yongdong Peng | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 135072 | Website https://bj.ke.com |
Full time employees 135072 | Website https://bj.ke.com | ||
KE Holdings Inc., through its subsidiaries, engages in operating an integrated online and offline platform for housing transactions and services in the People's Republic of China. It operates through five segments: Existing Home Transaction Services, New Home Transaction Services, Home Renovation and Furnishing, Home rental services, and Emerging and Other Services. The company operates Beike, an integrated online and offline platform for housing transactions and services; Lianjia, a real estate brokerage branded store; Agent Cooperation Network, an operating system that fosters reciprocity and bonding among various service providers. It also owns the Deyou brand for connected brokerage stores; and other brands. In addition, the company offers rental property management and operation services; and contract, secure payment, escrow, and other services. KE Holdings Inc. was founded in 2001 and is headquartered in Beijing, the People's Republic of China.
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