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Upturn AI SWOT - About
BEKE 
Ke Holdings Inc (BEKE)
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Upturn Advisory Summary
10/15/2025: BEKE (1-star) is a SELL. SELL since 5 days. Simulated Profits (-7.79%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $22.88
1 Year Target Price $22.88
| 15 | Strong Buy |
| 7 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.65% | Avg. Invested days 20 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 21.36B USD | Price to earnings Ratio 38.74 | 1Y Target Price 22.88 |
Price to earnings Ratio 38.74 | 1Y Target Price 22.88 | ||
Volume (30-day avg) 23 | Beta -0.67 | 52 Weeks Range 15.72 - 24.65 | Updated Date 10/15/2025 |
52 Weeks Range 15.72 - 24.65 | Updated Date 10/15/2025 | ||
Dividends yield (FY) 2.00% | Basic EPS (TTM) 0.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.78% | Operating Margin (TTM) 4.18% |
Management Effectiveness
Return on Assets (TTM) 1.79% | Return on Equity (TTM) 5.6% |
Valuation
Trailing PE 38.74 | Forward PE 17.79 | Enterprise Value 19061302097 | Price to Sales(TTM) 0.21 |
Enterprise Value 19061302097 | Price to Sales(TTM) 0.21 | ||
Enterprise Value to Revenue 1.33 | Enterprise Value to EBITDA 21.03 | Shares Outstanding 1126576892 | Shares Floating 2021308746 |
Shares Outstanding 1126576892 | Shares Floating 2021308746 | ||
Percent Insiders 0.78 | Percent Institutions 23.24 |
Upturn AI SWOT
Ke Holdings Inc
Company Overview
History and Background
Ke Holdings Inc. (Beike Zhaofang) was founded in 2018. It is a leading integrated online and offline platform for housing transactions and services in China. It evolved from Lianjia, a real estate brokerage company founded in 2001. Significant milestones include its rebranding to Beike and its IPO on the NYSE in 2020.
Core Business Areas
- Existing Home Transaction Services: This segment facilitates transactions of existing homes, connecting buyers and sellers through its platform and agent network.
- New Home Transaction Services: This segment focuses on selling new homes from developers, utilizing its extensive network to reach potential buyers.
- Home Renovation and Furnishing: This segment provides home renovation, design, and furnishing services, expanding its offering beyond transactions.
- Other Services: This encompasses financial services, such as mortgage brokerage, and other services related to housing transactions.
Leadership and Structure
The company is led by CEO Stanley Peng Yongdong. The organizational structure includes various business units focusing on different service areas, supported by technology and operational teams.
Top Products and Market Share
Key Offerings
- Existing Home Sales: Beike's primary service is facilitating the sale of existing homes. They claim a significant share of the market in China through their agent network and online platform. The competitor in China is 58.com and FangDD.
- New Home Sales: Beike also facilitates the sale of newly constructed homes directly from developers. Competitors in this area include SouFun (Fang.com) and other regional agencies.
- Beike App and Platform: The Beike platform provides a comprehensive listing of homes, virtual tours, and transaction support. Market share is harder to define since it is the leading real estate platform. Competitors are similar to the above.
Market Dynamics
Industry Overview
The Chinese real estate market is large and dynamic, with significant growth potential. It's characterized by government regulation and varying regional trends. However, it is going through a rough patch with developers in the country falling behind on their debt
Positioning
Ke Holdings positions itself as a technology-driven platform that improves efficiency and transparency in the real estate market. Its competitive advantages include its extensive agent network, data analytics capabilities, and brand reputation.
Total Addressable Market (TAM)
The TAM for the Chinese real estate market is estimated to be in the trillions of USD annually. Beike is positioned to capture a substantial portion of this market through its various service offerings. Difficult to get exact number
Upturn SWOT Analysis
Strengths
- Large agent network
- Strong brand recognition
- Advanced technology platform
- Extensive data analytics capabilities
- Integrated online and offline model
Weaknesses
- Reliance on the Chinese real estate market
- Regulatory risks in China
- Potential for conflicts of interest between agents and the platform
- Dependence on agent commissions
Opportunities
- Expansion into new geographic markets
- Growth in home renovation and furnishing services
- Development of new financial service offerings
- Increased adoption of online real estate platforms
- Partnerships with developers and other service providers
Threats
- Economic downturn in China
- Increased competition from other online platforms
- Changes in government regulations
- Fluctuations in property prices
- Decreased consumer confidence
Competitors and Market Share
Key Competitors
- Zillow Group (Z)
- Opendoor Technologies (OPEN)
- Redfin Corporation (RDFN)
Competitive Landscape
Ke Holdings has a strong position in the Chinese market. It is expanding its presence, offering a comprehensive platform.
Major Acquisitions
Acquired Company Name
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Explain the strategic reasons behind the acquisition.
Growth Trajectory and Initiatives
Historical Growth: Ke Holdings experienced significant growth in its early years driven by the expansion of its platform and the growth of the Chinese real estate market. However, growth has slowed recently due to market headwinds.
Future Projections: Future growth projections depend on the overall health of the Chinese real estate market and the company's ability to expand its service offerings. Analyst estimates vary.
Recent Initiatives: Recent initiatives include expanding its home renovation services and strengthening its technology platform.
Summary
Ke Holdings is a significant player in the Chinese real estate market with a strong platform and agent network. The company faces challenges due to the Chinese economic environment and real estate market. Beike should focus on diversification and technology innovation to navigate these challenges, while continuing to expand its market share and service offerings.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Market research reports
- Analyst estimates
- Publicly available information
Disclaimers:
This analysis is based on available information and is subject to change. It is not financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ke Holdings Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2020-08-13 | Co-Founder, Chairman & CEO Mr. Yongdong Peng | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 131881 | Website https://bj.ke.com |
Full time employees 131881 | Website https://bj.ke.com | ||
KE Holdings Inc., through its subsidiaries, engages in operating an integrated online and offline platform for housing transactions and services in the People's Republic of China. It operates through five segments: Existing Home Transaction Services, New Home Transaction Services, Home Renovation and Furnishing, Home rental services, and Emerging and Other Services. The company operates Beike, an integrated online and offline platform for housing transactions and services; Lianjia, a real estate brokerage branded store; Agent Cooperation Network, an operating system that fosters reciprocity and bonding among various service providers. It also owns the Deyou brand for connected brokerage stores; and other brands. In addition, the company offers rental property management and operation services; and contract, secure payment, escrow, and other services. KE Holdings Inc. was founded in 2001 and is headquartered in Beijing, the People's Republic of China.
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