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Ke Holdings Inc (BEKE)



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Upturn Advisory Summary
08/28/2025: BEKE (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $23.11
1 Year Target Price $23.11
15 | Strong Buy |
7 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.13% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.94B USD | Price to earnings Ratio 38.07 | 1Y Target Price 23.11 |
Price to earnings Ratio 38.07 | 1Y Target Price 23.11 | ||
Volume (30-day avg) 23 | Beta -0.75 | 52 Weeks Range 13.01 - 25.51 | Updated Date 08/29/2025 |
52 Weeks Range 13.01 - 25.51 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 2.06% | Basic EPS (TTM) 0.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-26 | When - | Estimate 1.53 | Actual 1.55 |
Profitability
Profit Margin 3.78% | Operating Margin (TTM) 4.18% |
Management Effectiveness
Return on Assets (TTM) 1.79% | Return on Equity (TTM) 5.6% |
Valuation
Trailing PE 38.07 | Forward PE 21.05 | Enterprise Value 18213689023 | Price to Sales(TTM) 0.2 |
Enterprise Value 18213689023 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 1.26 | Enterprise Value to EBITDA 20.05 | Shares Outstanding 1134710016 | Shares Floating 1989369330 |
Shares Outstanding 1134710016 | Shares Floating 1989369330 | ||
Percent Insiders 0.77 | Percent Institutions 23.79 |
Upturn AI SWOT
Ke Holdings Inc

Company Overview
History and Background
Ke Holdings Inc. (Beike) was founded in 2018 as a spin-off from Lianjia, a leading real estate brokerage firm in China. It quickly expanded its platform to connect home buyers, sellers, landlords, and renters with agents, creating a large and integrated online and offline real estate services ecosystem.
Core Business Areas
- Existing Home Transaction Services: Facilitates transactions for existing homes through its online platform and offline stores, connecting buyers and sellers.
- New Home Transaction Services: Partners with real estate developers to market and sell new properties.
- Home Renovation and Furnishing: Provides home renovation and furnishing services, leveraging technology and data to enhance the customer experience.
- Home Rental Services: Offers rental property listings and facilitates rental transactions.
Leadership and Structure
The key leaders include Stanley Peng Yongdong (Chairman and CEO). The organizational structure consists of various business units focusing on different service offerings and geographic regions.
Top Products and Market Share
Key Offerings
- Existing Home Transaction Services: Connects buyers and sellers, offering comprehensive transaction support. Ke Holdings commands a significant share of the Chinese real estate transaction market. Competitors include 58.com, Fang.com and local agencies.
- New Home Transaction Services: Partners with developers to market and sell new properties, leveraging its extensive network. Competitors include real estate marketing agencies like E-House and CRIC.
- Rental Property Services: Offers rental listings and facilitates rental transactions through the Beike platform. Competitors include Ziroom and Danke (defunct).
Market Dynamics
Industry Overview
The Chinese real estate market is large and dynamic, with increasing demand for online real estate services. It faces challenges due to government regulations and economic cycles.
Positioning
Ke Holdings (Beike) positions itself as a leading integrated online and offline platform for housing transactions and services in China. Its competitive advantage lies in its scale, extensive agent network, and technology platform.
Total Addressable Market (TAM)
The TAM for the Chinese real estate market is estimated to be in the trillions of USD. Ke Holdings aims to capture a significant portion of this market through its diverse service offerings and platform approach.
Upturn SWOT Analysis
Strengths
- Large Agent Network
- Extensive Online Platform
- Strong Brand Recognition
- Data-Driven Insights
Weaknesses
- Exposure to Chinese Real Estate Market Risks
- Dependence on Regulatory Environment
- Operational Complexity
- Profitability Concerns
Opportunities
- Expansion into New Geographic Regions
- Diversification of Service Offerings
- Strategic Partnerships with Developers
- Increased Online Penetration
Threats
- Increased Competition
- Government Regulations
- Economic Downturns
- Technological Disruptions
Competitors and Market Share
Key Competitors
- FANG
- ZILL
- RDFN
Competitive Landscape
Ke Holdings has a strong position in the Chinese market, but faces competition from other online real estate platforms. Its advantage lies in its integrated online and offline model.
Growth Trajectory and Initiatives
Historical Growth: Ke Holdings has experienced significant growth driven by the expansion of its platform and services.
Future Projections: Future growth projections are dependent on market conditions, regulatory changes, and the company's ability to execute its strategy.
Recent Initiatives: Recent initiatives include expanding into new markets, launching new services, and enhancing its technology platform.
Summary
Ke Holdings is a leading real estate platform in China with a strong agent network and online presence. It faces challenges due to regulatory risks and market volatility. The company is focusing on expanding its services and geographic reach but profitability remains a concern. Successful navigation of regulatory hurdles and market cycles will determine its long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ke Holdings Inc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2020-08-13 | Co-Founder, Chairman & CEO Mr. Yongdong Peng | ||
Sector Real Estate | Industry Real Estate Services | Full time employees 135072 | Website https://bj.ke.com |
Full time employees 135072 | Website https://bj.ke.com |
KE Holdings Inc., through its subsidiaries, engages in operating an integrated online and offline platform for housing transactions and services in the People's Republic of China. It operates through five segments: Existing Home Transaction Services, New Home Transaction Services, Home Renovation and Furnishing, Home rental services, and Emerging and Other Services. The company operates Beike, an integrated online and offline platform for housing transactions and services; Lianjia, a real estate brokerage branded store; Agent Cooperation Network, an operating system that fosters reciprocity and bonding among various service providers. It also owns the Deyou brand for connected brokerage stores; and other brands. In addition, the company offers rental property management and operation services; and contract, secure payment, escrow, and other services. KE Holdings Inc. was founded in 2001 and is headquartered in Beijing, the People's Republic of China.

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