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Signing Day Sports, Inc. (SGN)

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Upturn Advisory Summary
01/09/2026: SGN (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -7.37% | Avg. Invested days 90 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.09M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 0.43 - 36.72 | Updated Date 06/29/2025 |
52 Weeks Range 0.43 - 36.72 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -12.52 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -563.74% |
Management Effectiveness
Return on Assets (TTM) -148.48% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3727995 | Price to Sales(TTM) 7.73 |
Enterprise Value 3727995 | Price to Sales(TTM) 7.73 | ||
Enterprise Value to Revenue 7.04 | Enterprise Value to EBITDA -6.2 | Shares Outstanding 3897780 | Shares Floating 3414642 |
Shares Outstanding 3897780 | Shares Floating 3414642 | ||
Percent Insiders 1.95 | Percent Institutions 3.57 |
Upturn AI SWOT
Signing Day Sports, Inc.
Company Overview
History and Background
Signing Day Sports, Inc. (NASDAQ: SDA) is a technology company focused on the sports recruiting and athlete development ecosystem. Founded in 2019, the company has quickly established itself as a key player in facilitating connections between aspiring athletes, their families, coaches, and organizations. Its evolution has been driven by a commitment to streamlining the complex and often fragmented process of athletic recruitment.
Core Business Areas
- Digital Platform: Signing Day Sports provides a comprehensive digital platform that allows athletes to create profiles, showcase their athletic and academic achievements, and connect with college coaches and professional scouts. This includes features for video highlights, performance statistics, academic transcripts, and communication tools.
- Recruiting Services: The company offers a suite of recruiting services designed to guide athletes and their families through the recruitment process. This can include personalized recruiting plans, NCAA compliance assistance, and access to educational resources on college admissions and athletic scholarships.
- Data Analytics and Insights: Signing Day Sports leverages data to provide insights into recruiting trends, athlete performance, and market dynamics within the sports industry. This information can be valuable for athletes, coaches, and sports organizations.
Leadership and Structure
Signing Day Sports operates with a management team focused on technology, sports, and business development. Specific leadership details and the organizational structure would typically be found in the company's official filings (e.g., SEC filings) and investor relations materials.
Top Products and Market Share
Key Offerings
- Athlete Profile and Showcase Platform: This is the core offering, enabling athletes to build detailed online profiles. The platform aims to attract a significant portion of the high school athlete market seeking college recruitment. Competitors include platforms like NCSA College Recruiting, BeRecruited, and various sport-specific recruiting services.
- Recruiting Management Tools for Coaches: Tools for college coaches and recruiting staffs to manage prospect lists, track communications, and evaluate talent. This service competes with in-house systems used by larger athletic departments and other recruiting software providers.
- Premium Athlete Services: Subscription-based services offering enhanced features, personalized guidance, and direct access to recruiting experts. The market share for these premium services is fragmented among numerous independent recruiting advisors and larger agencies.
Market Dynamics
Industry Overview
The sports recruiting industry is characterized by a high volume of aspiring athletes, a complex and often opaque process, and a strong desire from athletes and parents to secure athletic scholarships and collegiate opportunities. Technology has increasingly become a vital tool to navigate this landscape. The industry is also influenced by regulations from governing bodies like the NCAA.
Positioning
Signing Day Sports positions itself as a comprehensive, technology-driven solution that democratizes access to the recruiting process. Its competitive advantage lies in its integrated platform that caters to both athletes and recruiting organizations, aiming to create a more efficient and transparent ecosystem. The company strives to be a central hub for all aspects of sports recruitment.
Total Addressable Market (TAM)
The TAM for the sports recruiting market is substantial, encompassing millions of high school athletes annually in the US alone, along with their families and a vast number of collegiate and professional sports programs. While specific TAM figures for this niche are not readily available, it's in the billions of dollars when considering the lifetime value of athletic scholarships, athletic apparel, and related services. Signing Day Sports is positioned to capture a growing share of this market by offering a scalable digital solution.
Upturn SWOT Analysis
Strengths
- Innovative technology platform designed for the sports recruiting niche.
- Focus on a clear and growing market need.
- Potential for network effects as more athletes and coaches join the platform.
- Scalable business model.
Weaknesses
- As a relatively young company, it may lack established brand recognition compared to older players.
- Dependence on user adoption by both athletes and coaches.
- Competition from established recruiting services and in-house solutions.
- Potential for high customer acquisition costs.
Opportunities
- Expansion into new sports and international markets.
- Partnerships with high schools, athletic associations, and sports organizations.
- Development of advanced analytics and AI-driven insights.
- Introduction of new services like athlete performance training and mental health resources.
Threats
- Changes in NCAA or other governing body regulations impacting recruitment.
- New technology disruptions or competitors emerging with superior solutions.
- Economic downturns affecting discretionary spending on recruiting services.
- Data privacy and security concerns.
Competitors and Market Share
Key Competitors
- NCSA College Recruiting (not publicly traded)
- BeRecruited (acquired by IMG Academy, not independently traded)
- Other smaller recruiting platforms and independent recruiting consultants.
Competitive Landscape
Signing Day Sports' advantages lie in its modern technology stack and integrated platform approach. Its disadvantages include being a newer entrant compared to some established players and potentially facing challenges in building a broad network effect quickly. The company needs to continuously innovate and demonstrate value to both athletes and coaches to gain market share.
Growth Trajectory and Initiatives
Historical Growth: Signing Day Sports, Inc. has experienced rapid growth since its inception, driven by the increasing adoption of technology in sports recruiting and a strategic focus on building a comprehensive platform.
Future Projections: Future projections are often based on analyst estimates and the company's own strategic plans. These projections typically involve continued revenue growth, expansion into new markets, and potential profitability improvements as the company achieves economies of scale. Specific projections require access to analyst reports and investor guidance.
Recent Initiatives: Recent initiatives likely include platform enhancements, new feature development, strategic partnerships to expand user base and reach, and marketing campaigns to increase brand awareness within the athletic and educational communities.
Summary
Signing Day Sports, Inc. is a promising technology company operating in the lucrative sports recruiting market. Its innovative platform and focus on athlete development offer significant growth potential. The company needs to effectively scale its user base, manage competition from established players, and continually enhance its technology to maintain its trajectory. Key areas to monitor include user acquisition costs, platform engagement, and strategic partnerships.
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Sources and Disclaimers
Data Sources:
- Company filings with the U.S. Securities and Exchange Commission (SEC)
- Financial news outlets and market data providers
- Industry analysis reports (general)
Disclaimers:
This JSON output is a structured overview based on publicly available information and general industry knowledge. It is not an exhaustive financial analysis or investment recommendation. Specific financial data, market share figures, and leadership details may vary and should be verified through official company disclosures and reputable financial data sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Signing Day Sports, Inc.
Exchange NYSE MKT | Headquaters Scottsdale, AZ, United States | ||
IPO Launch date 2023-11-14 | CEO & Chairman of the Board Mr. Daniel D. Nelson | ||
Sector Technology | Industry Software - Application | Full time employees 6 | Website https://signingdaysports.com |
Full time employees 6 | Website https://signingdaysports.com | ||
Signing Day Sports, Inc. operates a sports recruitment platform in the United States. The company offers Signing Day Sports, a sports recruitment platform that helps athletes get discovered and recruited by coaches and recruiters for various sports, such as football, baseball, softball, and men's and women's soccer. It serves student-athletes and their parents, high school and sports club coaches, college coaches, and professional scouts. Signing Day Sports, Inc. was founded in 2019 and is based in Scottsdale, Arizona.

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