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Soho House & Co Inc. (SHCO)



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Upturn Advisory Summary
06/27/2025: SHCO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Year Target Price $9
Year Target Price $9
1 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Under performing |
0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -39.53% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.43B USD | Price to earnings Ratio - | 1Y Target Price 9 |
Price to earnings Ratio - | 1Y Target Price 9 | ||
Volume (30-day avg) - | Beta 0.62 | 52 Weeks Range 4.43 - 8.47 | Updated Date 06/29/2025 |
52 Weeks Range 4.43 - 8.47 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.59 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -9.25% | Operating Margin (TTM) -1.92% |
Management Effectiveness
Return on Assets (TTM) 0.32% | Return on Equity (TTM) -582.57% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3645165871 | Price to Sales(TTM) 1.17 |
Enterprise Value 3645165871 | Price to Sales(TTM) 1.17 | ||
Enterprise Value to Revenue 2.98 | Enterprise Value to EBITDA 39.26 | Shares Outstanding 53020700 | Shares Floating 44683435 |
Shares Outstanding 53020700 | Shares Floating 44683435 | ||
Percent Insiders 7.47 | Percent Institutions 64.09 |
Analyst Ratings
Rating 4.5 | Target Price 9 | Buy 1 | Strong Buy 1 |
Buy 1 | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Soho House & Co Inc.
Company Overview
History and Background
Soho House & Co Inc. was founded in London in 1995 as a private members' club for those in creative industries. It has since expanded globally, adding hotels, restaurants, spas, and workspaces to its offerings.
Core Business Areas
- Membership: Private members' club providing access to exclusive locations, events, and networking opportunities.
- Hotels: Boutique hotels catering to a creative clientele, offering unique design and amenities.
- Restaurants and Bars: Diverse culinary experiences, including restaurants, bars, and cafes within Soho House locations.
- Spas and Wellness: Cowshed spas and wellness offerings, providing relaxation and beauty treatments.
- Soho Works: Workspace solutions for creative professionals, offering co-working spaces and private offices.
- Retail: Home furnishing, beauty, and lifestyle products available for sale.
Leadership and Structure
The leadership team is headed by Andrew Carnie as CEO. The company structure involves regional management teams overseeing operations in different geographic areas, reporting to the central executive leadership.
Top Products and Market Share
Key Offerings
- Membership: Exclusive membership program providing access to Soho House locations worldwide. Membership drives significant revenue, though specific market share data is not publicly released. Competitors include The Ned, Annabel's, and other private clubs.
- Hotel Stays: Boutique hotel rooms and suites offered at Soho House locations. Market share data is unavailable. Competitors include Ace Hotel, The Standard, and other design-focused hotels.
- Food and Beverage: Revenue generated from in-house restaurants and bars. Market share data is unavailable. Competitors include local restaurants and bars in each market where Soho House operates.
Market Dynamics
Industry Overview
The hospitality industry is competitive, with increasing demand for unique experiences and community-driven spaces. Private members' clubs and boutique hotels are popular segments.
Positioning
Soho House & Co Inc. positions itself as a premium provider of exclusive experiences and community for creatives. Its competitive advantage lies in its brand recognition, curated spaces, and member network.
Total Addressable Market (TAM)
The global hospitality market is valued in the trillions of dollars. Soho House & Co Inc. targets a niche segment focused on creative professionals, representing a smaller but significant portion of the overall TAM. The specific TAM is difficult to quantify, however it is in the billions when taking membership revenue and hotel revenue into consideration.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Loyal membership base
- Unique locations and design
- Curated experiences and events
- Global presence
Weaknesses
- High membership fees
- Limited accessibility to non-members
- Dependence on discretionary spending
- Expansion costs
Opportunities
- Expansion into new markets
- Partnerships with luxury brands
- Development of new product offerings (e.g., retail, experiences)
- Increased focus on digital engagement
Threats
- Economic downturns affecting discretionary spending
- Increased competition from other private clubs and hotels
- Changes in consumer preferences
- Geopolitical risks affecting global operations
Competitors and Market Share
Key Competitors
- IHG (IHG)
- HYATT (H)
- Marriott International (MAR)
Competitive Landscape
Soho House & Co Inc. differentiates itself through its focus on the creative community and curated experiences. However, it faces competition from larger hotel chains and other private members' clubs.
Growth Trajectory and Initiatives
Historical Growth: Soho House & Co Inc. has historically grown by expanding its footprint and membership base.
Future Projections: Future growth is expected through continued expansion into new markets and development of new offerings. Analyst estimates will be updated with actual figures when valid financial data is available.
Recent Initiatives: Recent initiatives include launching new Soho House locations, expanding Soho Works, and enhancing digital engagement with members.
Summary
Soho House & Co Inc. has a strong brand and a loyal customer base. However, its expansion costs and dependence on discretionary income can be a concern. Successfully navigating competition and scaling operations are crucial for its continued growth and profitability, particularly in the current economic climate.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Third-party Financial Data Providers
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share estimates are approximate and may vary. Consult a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Soho House & Co Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-07-15 | CEO & Director Mr. Andrew Carnie | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 8038 | Website https://sohohouseco.com |
Full time employees 8038 | Website https://sohohouseco.com |
Soho House & Co Inc. operates a global membership platform of physical and digital spaces that connects a group of members in the United Kingdom, the Americas, Europe, and internationally. The company helps the members to use the platform to work, socialize, connect, create, have fun, and drive a positive change worldwide. It also offers food and beverage, accommodation, and spa products and treatments, as well as hotel accommodation services; and sells goods and services, including spas and cinema properties. The company was formerly known as Membership Collective Group Inc. and changed its name to Soho House & Co Inc. in March 2023. Soho House & Co Inc. was founded in 1995 and is based in London, the United Kingdom.
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