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SHCO
Upturn stock ratingUpturn stock rating

Soho House & Co Inc. (SHCO)

Upturn stock ratingUpturn stock rating
$7.35
Last Close (24-hour delay)
Profit since last BUY8.73%
upturn advisory
Consider higher Upturn Star rating
BUY since 29 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

06/27/2025: SHCO (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

ratingratingratingratingrating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.

Year Target Price $9

Year Target Price $9

Analyst’s Price TargetsFor last 52 week
$9Target price
Low$4.43
Current$7.35
high$8.47

Analysis of Past Performance

Type Stock
Historic Profit -39.53%
Avg. Invested days 23
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.43B USD
Price to earnings Ratio -
1Y Target Price 9
Price to earnings Ratio -
1Y Target Price 9
Volume (30-day avg) -
Beta 0.62
52 Weeks Range 4.43 - 8.47
Updated Date 06/29/2025
52 Weeks Range 4.43 - 8.47
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.59

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -9.25%
Operating Margin (TTM) -1.92%

Management Effectiveness

Return on Assets (TTM) 0.32%
Return on Equity (TTM) -582.57%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 3645165871
Price to Sales(TTM) 1.17
Enterprise Value 3645165871
Price to Sales(TTM) 1.17
Enterprise Value to Revenue 2.98
Enterprise Value to EBITDA 39.26
Shares Outstanding 53020700
Shares Floating 44683435
Shares Outstanding 53020700
Shares Floating 44683435
Percent Insiders 7.47
Percent Institutions 64.09

Analyst Ratings

Rating 4.5
Target Price 9
Buy 1
Strong Buy 1
Buy 1
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Soho House & Co Inc.

stock logo

Company Overview

overview logo History and Background

Soho House & Co Inc. was founded in London in 1995 as a private members' club for those in creative industries. It has since expanded globally, adding hotels, restaurants, spas, and workspaces to its offerings.

business area logo Core Business Areas

  • Membership: Private members' club providing access to exclusive locations, events, and networking opportunities.
  • Hotels: Boutique hotels catering to a creative clientele, offering unique design and amenities.
  • Restaurants and Bars: Diverse culinary experiences, including restaurants, bars, and cafes within Soho House locations.
  • Spas and Wellness: Cowshed spas and wellness offerings, providing relaxation and beauty treatments.
  • Soho Works: Workspace solutions for creative professionals, offering co-working spaces and private offices.
  • Retail: Home furnishing, beauty, and lifestyle products available for sale.

leadership logo Leadership and Structure

The leadership team is headed by Andrew Carnie as CEO. The company structure involves regional management teams overseeing operations in different geographic areas, reporting to the central executive leadership.

Top Products and Market Share

overview logo Key Offerings

  • Membership: Exclusive membership program providing access to Soho House locations worldwide. Membership drives significant revenue, though specific market share data is not publicly released. Competitors include The Ned, Annabel's, and other private clubs.
  • Hotel Stays: Boutique hotel rooms and suites offered at Soho House locations. Market share data is unavailable. Competitors include Ace Hotel, The Standard, and other design-focused hotels.
  • Food and Beverage: Revenue generated from in-house restaurants and bars. Market share data is unavailable. Competitors include local restaurants and bars in each market where Soho House operates.

Market Dynamics

industry overview logo Industry Overview

The hospitality industry is competitive, with increasing demand for unique experiences and community-driven spaces. Private members' clubs and boutique hotels are popular segments.

Positioning

Soho House & Co Inc. positions itself as a premium provider of exclusive experiences and community for creatives. Its competitive advantage lies in its brand recognition, curated spaces, and member network.

Total Addressable Market (TAM)

The global hospitality market is valued in the trillions of dollars. Soho House & Co Inc. targets a niche segment focused on creative professionals, representing a smaller but significant portion of the overall TAM. The specific TAM is difficult to quantify, however it is in the billions when taking membership revenue and hotel revenue into consideration.

Upturn SWOT Analysis

Strengths

  • Strong brand reputation
  • Loyal membership base
  • Unique locations and design
  • Curated experiences and events
  • Global presence

Weaknesses

  • High membership fees
  • Limited accessibility to non-members
  • Dependence on discretionary spending
  • Expansion costs

Opportunities

  • Expansion into new markets
  • Partnerships with luxury brands
  • Development of new product offerings (e.g., retail, experiences)
  • Increased focus on digital engagement

Threats

  • Economic downturns affecting discretionary spending
  • Increased competition from other private clubs and hotels
  • Changes in consumer preferences
  • Geopolitical risks affecting global operations

Competitors and Market Share

competitor logo Key Competitors

  • IHG (IHG)
  • HYATT (H)
  • Marriott International (MAR)

Competitive Landscape

Soho House & Co Inc. differentiates itself through its focus on the creative community and curated experiences. However, it faces competition from larger hotel chains and other private members' clubs.

Growth Trajectory and Initiatives

Historical Growth: Soho House & Co Inc. has historically grown by expanding its footprint and membership base.

Future Projections: Future growth is expected through continued expansion into new markets and development of new offerings. Analyst estimates will be updated with actual figures when valid financial data is available.

Recent Initiatives: Recent initiatives include launching new Soho House locations, expanding Soho Works, and enhancing digital engagement with members.

Summary

Soho House & Co Inc. has a strong brand and a loyal customer base. However, its expansion costs and dependence on discretionary income can be a concern. Successfully navigating competition and scaling operations are crucial for its continued growth and profitability, particularly in the current economic climate.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Third-party Financial Data Providers

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Market share estimates are approximate and may vary. Consult a qualified financial advisor before making any investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Soho House & Co Inc.

Exchange NYSE
Headquaters -
IPO Launch date 2021-07-15
CEO & Director Mr. Andrew Carnie
Sector Consumer Cyclical
Industry Lodging
Full time employees 8038
Full time employees 8038

Soho House & Co Inc. operates a global membership platform of physical and digital spaces that connects a group of members in the United Kingdom, the Americas, Europe, and internationally. The company helps the members to use the platform to work, socialize, connect, create, have fun, and drive a positive change worldwide. It also offers food and beverage, accommodation, and spa products and treatments, as well as hotel accommodation services; and sells goods and services, including spas and cinema properties. The company was formerly known as Membership Collective Group Inc. and changed its name to Soho House & Co Inc. in March 2023. Soho House & Co Inc. was founded in 1995 and is based in London, the United Kingdom.