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Upturn AI SWOT - About
SHCO 
Soho House & Co Inc. (SHCO)
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Upturn Advisory Summary
10/13/2025: SHCO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $9
1 Year Target Price $9
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -38.14% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.73B USD | Price to earnings Ratio - | 1Y Target Price 9 |
Price to earnings Ratio - | 1Y Target Price 9 | ||
Volume (30-day avg) 2 | Beta 0.69 | 52 Weeks Range 4.60 - 8.92 | Updated Date 10/12/2025 |
52 Weeks Range 4.60 - 8.92 | Updated Date 10/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.67% | Operating Margin (TTM) 3.73% |
Management Effectiveness
Return on Assets (TTM) 0.66% | Return on Equity (TTM) -582.57% |
Valuation
Trailing PE - | Forward PE 51.81 | Enterprise Value 4005053354 | Price to Sales(TTM) 1.38 |
Enterprise Value 4005053354 | Price to Sales(TTM) 1.38 | ||
Enterprise Value to Revenue 3.2 | Enterprise Value to EBITDA 24.41 | Shares Outstanding 53604734 | Shares Floating 45071234 |
Shares Outstanding 53604734 | Shares Floating 45071234 | ||
Percent Insiders 7.79 | Percent Institutions 54.55 |
Upturn AI SWOT
Soho House & Co Inc.
Company Overview
History and Background
Soho House & Co Inc. was founded in 1995 in London. It started as a private members' club for those in creative industries. Over time, it expanded to include hotels, restaurants, spas, and workspaces globally, targeting a similar demographic.
Core Business Areas
- Membership: Provides access to Soho House clubs, offering networking, socializing, and creative environments.
- Hotels: Operates hotels that cater to members and non-members, often featuring design and amenities similar to the clubs.
- Food and Beverage: Runs restaurants, bars, and catering services within its clubs and hotels.
- Other: Includes retail operations like Soho Home (furniture and homewares) and Cowshed (spa products).
Leadership and Structure
The leadership team is headed by the CEO. The organizational structure includes regional and functional departments, such as operations, marketing, and finance. Key people include Andrew Carnie (CEO).
Top Products and Market Share
Key Offerings
- Soho House Membership: Membership provides club access. Market share data is not publicly available. Competitors include other private clubs, coworking spaces like WeWork (WE), and hotel loyalty programs.
- Soho House Hotels: Boutique hotels catering to creative professionals. Market share data is not publicly available. Competitors include other boutique hotel chains, such as The Standard Hotels, and Ace Hotel.
- Soho Home: Retail arm selling furniture and homewares. Market share data is not publicly available. Competitors include brands such as RH (RH) and Design Within Reach.
Market Dynamics
Industry Overview
The hospitality industry is experiencing increased demand for unique and experiential offerings. Private club memberships are also growing, driven by the desire for community and networking. The TAM consists of the luxury hospitality, private club and premium workspace markets.
Positioning
Soho House & Co Inc. positions itself as a premium brand targeting creative professionals, offering a unique blend of social club, hotel, and workspace. Its competitive advantages include brand recognition, a loyal membership base, and a curated environment.
Total Addressable Market (TAM)
The global luxury hospitality market is estimated to be in the hundreds of billions of dollars. Soho House & Co Inc. is positioned to capture a portion of this market by catering to a specific niche of creative professionals.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Loyal membership base
- Unique and curated environment
- Global presence
Weaknesses
- High membership fees
- Dependence on discretionary spending
- Profitability concerns
- Exclusivity can be perceived negatively
Opportunities
- Expansion into new markets
- Development of new products and services
- Partnerships with other brands
- Leveraging digital platforms
Threats
- Economic downturn
- Increased competition
- Changes in consumer preferences
- Negative publicity
Competitors and Market Share
Key Competitors
- IHG (IHG)
- HLT (HLT)
- MAR (MAR)
Competitive Landscape
Soho House & Co Inc. competes with established hospitality brands and emerging players in the private club and coworking space. Its advantages lie in its strong brand and curated environment, while its disadvantages include high membership fees and profitability concerns.
Growth Trajectory and Initiatives
Historical Growth: Soho House & Co Inc. has experienced significant growth in membership and club locations over the past few years.
Future Projections: Analyst estimates unavailable as of the time of creation. Needs updated data.
Recent Initiatives: Recent initiatives include expanding into new cities, launching new membership tiers, and enhancing digital offerings.
Summary
Soho House & Co Inc. has a strong brand and loyal following within the creative community. Its expansion strategy and focus on creating unique experiences have driven growth. However, the company faces challenges related to profitability, competition, and economic uncertainty. Its high membership fees could limit future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Third-party research reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Soho House & Co Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 2021-07-15 | CEO & Director Mr. Andrew Carnie | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 8038 | Website https://sohohouseco.com |
Full time employees 8038 | Website https://sohohouseco.com | ||
Soho House & Co Inc. operates a global membership platform of physical and digital spaces that connects a group of members in the United Kingdom, the Americas, Europe, and internationally. The company helps the members to use the platform to work, socialize, connect, create, have fun, and drive a positive change worldwide. It also offers food and beverage, accommodation, and spa products and treatments, as well as hotel accommodation services; and sells goods and services, including spas and cinema properties. The company was formerly known as Membership Collective Group Inc. and changed its name to Soho House & Co Inc. in March 2023. Soho House & Co Inc. was founded in 1995 and is based in London, the United Kingdom.
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