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Upturn AI SWOT - About
MAR 
Marriott International Inc (MAR)
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Upturn Advisory Summary
10/24/2025: MAR (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
27 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $284.38
1 Year Target Price $284.38
| 8 | Strong Buy |
| 2 | Buy |
| 16 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 43.25% | Avg. Invested days 72 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 73.65B USD | Price to earnings Ratio 30.59 | 1Y Target Price 284.38 |
Price to earnings Ratio 30.59 | 1Y Target Price 284.38 | ||
Volume (30-day avg) 27 | Beta 1.35 | 52 Weeks Range 204.35 - 305.26 | Updated Date 10/26/2025 |
52 Weeks Range 204.35 - 305.26 | Updated Date 10/26/2025 | ||
Dividends yield (FY) 0.95% | Basic EPS (TTM) 8.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-03 | When Before Market | Estimate 2.38 | Actual - |
Profitability
Profit Margin 36.37% | Operating Margin (TTM) 68.65% |
Management Effectiveness
Return on Assets (TTM) 9.38% | Return on Equity (TTM) 14.47% |
Valuation
Trailing PE 30.59 | Forward PE 22.83 | Enterprise Value 88181368309 | Price to Sales(TTM) 10.86 |
Enterprise Value 88181368309 | Price to Sales(TTM) 10.86 | ||
Enterprise Value to Revenue 3.43 | Enterprise Value to EBITDA 19.65 | Shares Outstanding 271457839 | Shares Floating 237338303 |
Shares Outstanding 271457839 | Shares Floating 237338303 | ||
Percent Insiders 17.85 | Percent Institutions 64.46 |
Upturn AI SWOT
Marriott International Inc
Company Overview
History and Background
Marriott International was founded in 1927 as a root beer stand by J. Willard Marriott and his wife Alice. It evolved into a hotel business in 1957. Over the years, it has grown through acquisitions and organic expansion, becoming one of the largest hotel chains globally.
Core Business Areas
- Lodging: Operates and franchises hotels and resorts under various brands, offering accommodation and related services.
- Timeshare: Develops and operates vacation ownership properties, providing timeshare intervals and related services.
- Franchising: Enables third parties to operate hotels under Marriott brands through franchise agreements.
Leadership and Structure
Anthony Capuano serves as the Chief Executive Officer. The organizational structure includes various departments such as operations, finance, marketing, and development, each headed by senior executives. The company is overseen by a Board of Directors.
Top Products and Market Share
Key Offerings
- Marriott Hotels & Resorts: Full-service hotels offering upscale accommodation, dining, and meeting facilities. Competitors: Hyatt, Hilton. Market share data unavailable but Marriott is one of the world's largest full-service brands.
- Courtyard by Marriott: Mid-scale hotels offering comfortable accommodation and business facilities. Competitors: Hilton Garden Inn, Holiday Inn Express. Market share data unavailable but Courtyard is a leading brand in its segment.
- Ritz-Carlton: Luxury hotels and resorts providing high-end accommodation and personalized services. Competitors: Four Seasons, St. Regis. Revenue figures specific to Ritz-Carlton are not publicly broken out.
Market Dynamics
Industry Overview
The hotel industry is influenced by economic cycles, travel trends, and consumer preferences. The sector is moderately competitive, with a large number of regional and global players.
Positioning
Marriott is positioned as a leading global hotel company with a diverse portfolio of brands catering to various market segments. Its competitive advantages include brand recognition, loyalty program (Marriott Bonvoy), and global scale.
Total Addressable Market (TAM)
The global hospitality market is estimated to be worth hundreds of billions of dollars annually. Marriott is well-positioned within this TAM given its size, brand recognition, and extensive portfolio of brands.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive global presence
- Loyalty program (Marriott Bonvoy)
- Franchise model providing stable revenue stream
Weaknesses
- High debt levels
- Vulnerability to economic downturns
- Dependence on third-party operators
- Exposure to cybersecurity risks
Opportunities
- Expanding into new markets (e.g., Asia-Pacific)
- Growing the extended-stay segment
- Leveraging technology to enhance guest experience
- Acquiring smaller hotel chains
Threats
- Economic recessions
- Increased competition from online travel agencies (OTAs)
- Geopolitical instability
- Labor shortages
Competitors and Market Share
Key Competitors
- Hilton Worldwide Holdings Inc. (HLT)
- Hyatt Hotels Corporation (H)
- InterContinental Hotels Group PLC (IHG)
Competitive Landscape
Marriott's key advantage lies in its size and brand recognition. However, competitors like Hilton and Hyatt are also strong players with established brands and loyal customer bases. The competitive landscape is intense, with each company striving to differentiate through brand offerings, loyalty programs, and geographic expansion.
Major Acquisitions
Starwood Hotels & Resorts
- Year: 2016
- Acquisition Price (USD millions): 13600
- Strategic Rationale: Expanded Marriott's brand portfolio and global footprint, increased loyalty program members, and improved economies of scale.
Growth Trajectory and Initiatives
Historical Growth: Discuss Marriott International Inc's growth trends over the past years.
Future Projections: Provide projections for Marriott International Inc's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Marriott International Inc.
Summary
Marriott International is a leading global hotel company with a strong brand portfolio and extensive global presence. The company's loyalty program and franchise model provide competitive advantages. However, high debt levels and vulnerability to economic downturns are risks. Growth opportunities lie in expanding into new markets and leveraging technology to enhance guest experience.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change. Accuracy of data is not guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriott International Inc
Exchange NASDAQ | Headquaters Bethesda, MD, United States | ||
IPO Launch date 1993-07-16 | President, CEO & Director Mr. Anthony G. Capuano Jr. | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 418000 | Website https://www.marriott.com |
Full time employees 418000 | Website https://www.marriott.com | ||
Marriott International, Inc. engages in operation, franchising, and licensing of hotel, residential, timeshare, and other lodging properties worldwide. It operates its properties under the JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, MGM Collection with Marriott Bonvoy, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Sonder by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, City Express by Marriott, and Four Points Flex by Sheraton brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.
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