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Upturn AI SWOT - About
MAR 
Marriott International Inc (MAR)
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Upturn Advisory Summary
06/30/2025: MAR (4-star) is a STRONG-BUY. BUY since 36 days. Profits (5.64%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
27 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Year Target Price $273.71
Year Target Price $273.71
| 8 | Strong Buy |
| 2 | Buy |
| 16 | Hold |
| 0 | Under performing |
| 1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 51.05% | Avg. Invested days 67 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 74.90B USD | Price to earnings Ratio 31.15 | 1Y Target Price 273.71 |
Price to earnings Ratio 31.15 | 1Y Target Price 273.71 | ||
Volume (30-day avg) 27 | Beta 1.42 | 52 Weeks Range 202.53 - 306.04 | Updated Date 06/30/2025 |
52 Weeks Range 202.53 - 306.04 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 0.98% | Basic EPS (TTM) 8.78 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 37.06% | Operating Margin (TTM) 59.02% |
Management Effectiveness
Return on Assets (TTM) 9.4% | Return on Equity (TTM) 14.47% |
Valuation
Trailing PE 31.15 | Forward PE 26.95 | Enterprise Value 90230371662 | Price to Sales(TTM) 11.21 |
Enterprise Value 90230371662 | Price to Sales(TTM) 11.21 | ||
Enterprise Value to Revenue 3.55 | Enterprise Value to EBITDA 20.4 | Shares Outstanding 273896000 | Shares Floating 239790574 |
Shares Outstanding 273896000 | Shares Floating 239790574 | ||
Percent Insiders 17.71 | Percent Institutions 63.05 |
Analyst Ratings
Rating 5 | Target Price 273.71 | Buy 2 | Strong Buy 8 |
Buy 2 | Strong Buy 8 | ||
Hold 16 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Marriott International Inc
Company Overview
History and Background
Marriott International Inc. was founded in 1927 by J. Willard and Alice Marriott as a root beer stand. It evolved into a hotel business in 1957. Throughout its history, Marriott has expanded through acquisitions and brand diversification, becoming the largest hotel chain globally.
Core Business Areas
- Lodging: Franchising and managing hotels and resorts under various brands, including Marriott, Ritz-Carlton, Sheraton, Westin, and more.
- Vacation Ownership: Developing and managing vacation ownership properties and selling vacation ownership interests.
Leadership and Structure
Anthony Capuano is the current CEO. The company operates with a divisional structure based on geographic regions and brand portfolios. The Board of Directors provides oversight.
Top Products and Market Share
Key Offerings
- Marriott Hotels & Resorts: Full-service hotels targeting business and leisure travelers. Market share varies regionally. Competitors include Hilton, Hyatt.
- Ritz-Carlton: Luxury hotels and resorts. Market share in the luxury segment is significant, competing with Four Seasons, St. Regis.
- Sheraton: Upper-upscale hotels and resorts. Competitors include Hyatt Regency, Westin
Market Dynamics
Industry Overview
The hospitality industry is currently experiencing a rebound from the pandemic, with increased travel demand. The industry is competitive and subject to economic cycles.
Positioning
Marriott is the largest hotel chain globally, with a strong brand portfolio and extensive loyalty program. Its competitive advantages include scale, brand recognition, and a diverse range of properties.
Total Addressable Market (TAM)
The global hotel market is projected to reach $1.2 trillion by 2028. Marriott holds a substantial portion of the market but faces intense competition.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive global presence
- Loyalty program (Marriott Bonvoy)
- Scalable business model
Weaknesses
- High debt levels
- Franchise model reliance
- Vulnerability to economic downturns
- Brand consistency challenges across franchises
Opportunities
- Expansion in emerging markets
- Growth in the luxury travel segment
- Digital innovation and personalization
- Strategic partnerships and acquisitions
Threats
- Economic recessions
- Increased competition from online travel agencies (OTAs)
- Geopolitical instability
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- HLT
- H
- IHG
Competitive Landscape
Marriott's scale and brand recognition provide a competitive edge. However, competitors are innovating and expanding their offerings.
Major Acquisitions
Starwood Hotels & Resorts
- Year: 2016
- Acquisition Price (USD millions): 13600
- Strategic Rationale: Expanded Marriott's brand portfolio and global presence, particularly in the luxury segment.
Growth Trajectory and Initiatives
Historical Growth: Marriott has experienced significant growth through organic expansion, acquisitions, and brand development.
Future Projections: Analysts project continued growth in revenue and earnings, driven by increased travel demand and expansion in key markets.
Recent Initiatives: Recent initiatives include expansion of all-inclusive resorts, investment in digital platforms, and focus on sustainability.
Summary
Marriott International is a dominant player in the hospitality industry, leveraging its strong brand portfolio and extensive loyalty program. While its high debt levels and vulnerability to economic downturns pose risks, the company's strategic initiatives and expansion plans position it for continued growth. The key is to remain competitive with online travel agencies. The sheer global span of the operation allows for resilience.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q), Investor presentations, Analyst reports, Industry publications
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriott International Inc
Exchange NASDAQ | Headquaters Bethesda, MD, United States | ||
IPO Launch date 1993-07-16 | President, CEO & Director Mr. Anthony G. Capuano Jr. | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 418000 | Website https://www.marriott.com |
Full time employees 418000 | Website https://www.marriott.com | ||
Marriott International, Inc. engages in operation, franchising, and licensing of hotel, residential, timeshare, and other lodging properties worldwide. It operates its properties under the JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, MGM Collection with Marriott Bonvoy, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Sonder by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, City Express by Marriott, and Four Points Flex by Sheraton brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.
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