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Marriott International Inc (MAR)



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Upturn Advisory Summary
08/28/2025: MAR (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $281.17
1 Year Target Price $281.17
8 | Strong Buy |
2 | Buy |
16 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 43.25% | Avg. Invested days 72 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 73.36B USD | Price to earnings Ratio 30.4 | 1Y Target Price 281.17 |
Price to earnings Ratio 30.4 | 1Y Target Price 281.17 | ||
Volume (30-day avg) 27 | Beta 1.44 | 52 Weeks Range 204.35 - 305.26 | Updated Date 08/29/2025 |
52 Weeks Range 204.35 - 305.26 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 0.95% | Basic EPS (TTM) 8.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 2.61 | Actual 2.65 |
Profitability
Profit Margin 36.37% | Operating Margin (TTM) 68.65% |
Management Effectiveness
Return on Assets (TTM) 9.38% | Return on Equity (TTM) 14.47% |
Valuation
Trailing PE 30.4 | Forward PE 26.81 | Enterprise Value 89226480989 | Price to Sales(TTM) 10.82 |
Enterprise Value 89226480989 | Price to Sales(TTM) 10.82 | ||
Enterprise Value to Revenue 3.47 | Enterprise Value to EBITDA 19.89 | Shares Outstanding 271457984 | Shares Floating 237341018 |
Shares Outstanding 271457984 | Shares Floating 237341018 | ||
Percent Insiders 17.86 | Percent Institutions 64.39 |
Upturn AI SWOT
Marriott International Inc

Company Overview
History and Background
Marriott International Inc. was founded in 1927 by J. Willard Marriott and his wife, Alice Marriott, as a root beer stand. It evolved into a hotel business in 1957 with the opening of the Twin Bridges Motor Hotel in Arlington, Virginia. Through strategic acquisitions and organic growth, Marriott has become one of the largest hotel chains globally.
Core Business Areas
- Lodging Management and Franchising: Manages and franchises hotels, resorts, and residential properties under various brand names. Generates revenue through management fees and franchise royalties.
- Timeshare: Develops, markets, and manages vacation ownership properties. Generates revenue through the sale of vacation ownership interests and related services.
Leadership and Structure
Anthony Capuano serves as the Chief Executive Officer. The company operates with a board of directors and various executive leadership teams overseeing different business functions and geographic regions.
Top Products and Market Share
Key Offerings
- Marriott Hotels: A flagship brand of full-service hotels offering upscale accommodations, amenities, and services. Competitors include Hilton Hotels & Resorts (HLT) and Hyatt (H).
- Sheraton Hotels & Resorts: A global brand of full-service hotels offering business and leisure travelers a comfortable and convenient stay. Competitors include InterContinental Hotels Group (IHG) and Radisson Hotels.
- Ritz-Carlton: A luxury hotel brand offering exceptional service, opulent accommodations, and exclusive experiences. Competitors include Four Seasons and St. Regis (owned by Marriott).
- Courtyard by Marriott: A moderately priced hotel brand offering comfortable accommodations and amenities for business and leisure travelers. Competitors include Hilton Garden Inn (HLT) and Hyatt Place (H).
Market Dynamics
Industry Overview
The hospitality industry is currently experiencing a recovery from the COVID-19 pandemic, with increasing demand for leisure travel and a gradual return of business travel. The industry is competitive, with numerous hotel chains and independent properties vying for market share. The rise of alternative accommodations like Airbnb also presents a challenge.
Positioning
Marriott International Inc. is a leading global hotel company with a strong brand portfolio, extensive geographic presence, and established loyalty program (Marriott Bonvoy). Its competitive advantages include brand recognition, scale, and a diverse range of offerings catering to different segments of the market.
Total Addressable Market (TAM)
The global hotel and resort market is estimated at approximately $1.2 trillion. Marriott International Inc. is well-positioned to capture a significant portion of this TAM due to its diverse brand portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Extensive Global Presence
- Loyalty Program (Marriott Bonvoy)
- Scale and Resources
- Diversified Offerings
Weaknesses
- High Debt Levels
- Franchise Model Dependence
- Exposure to Economic Cycles
- Complexity of Operations
Opportunities
- Expanding into Emerging Markets
- Capitalizing on the Growing Demand for Luxury Travel
- Leveraging Technology to Enhance Guest Experience
- Growing Demand for Experiential Travel
- Strategic Acquisitions
Threats
- Economic Downturns
- Increased Competition from Alternative Accommodations (e.g., Airbnb)
- Geopolitical Instability
- Cybersecurity Threats
- Changing Consumer Preferences
Competitors and Market Share
Key Competitors
- HLT
- IHG
- H
- BKNG
Competitive Landscape
Marriott benefits from its loyalty program and numerous brands but must compete with other global hotel companies, OTAs, and alternative accommodation providers. Hilton's brand recognition and scale are a significant competitive force.
Major Acquisitions
Starwood Hotels & Resorts
- Year: 2016
- Acquisition Price (USD millions): 13600
- Strategic Rationale: Expanded Marriott's brand portfolio with brands like W Hotels and St. Regis, increased global footprint, and enhanced loyalty program.
Growth Trajectory and Initiatives
Historical Growth: Marriott has grown significantly over the past few decades through strategic acquisitions, organic growth, and franchise expansion.
Future Projections: Analysts expect Marriott to continue growing its revenue and earnings in the coming years, driven by increased travel demand and the company's expansion into new markets. Continued focus on cost optimization and digital transformation are projected.
Recent Initiatives: Recent strategic initiatives include expanding the company's all-inclusive resort portfolio, enhancing the Marriott Bonvoy loyalty program, and investing in technology to improve the guest experience.
Summary
Marriott International Inc. demonstrates a strong position in the hospitality sector due to its diverse brand portfolio and global presence. A solid loyalty program further enhances its market position. The company needs to manage its debt effectively and continue adapting to changing consumer preferences and competitive pressures from alternative accommodation providers. Economic downturns could significantly impact profitability and growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Research Reports
- Market Data Providers
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data is subject to change, and past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Marriott International Inc
Exchange NASDAQ | Headquaters Bethesda, MD, United States | ||
IPO Launch date 1993-07-16 | President, CEO & Director Mr. Anthony G. Capuano Jr. | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 418000 | Website https://www.marriott.com |
Full time employees 418000 | Website https://www.marriott.com |
Marriott International, Inc. engages in operation, franchising, and licensing of hotel, residential, timeshare, and other lodging properties worldwide. It operates its properties under the JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, St. Regis, EDITION, Bvlgari, Marriott Hotels, Sheraton, Westin, Autograph Collection, Renaissance Hotels, Le Méridien, Delta Hotels by Marriott, MGM Collection with Marriott Bonvoy, Tribute Portfolio, Gaylord Hotels, Design Hotels, Marriott Executive Apartments, Apartments by Marriott Bonvoy, Sonder by Marriott Bonvoy, Courtyard by Marriott, Fairfield by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Four Points by Sheraton, TownePlace Suites by Marriott, Aloft Hotels, AC Hotels by Marriott, Moxy Hotels, Element Hotels, Protea Hotels by Marriott, City Express by Marriott, and Four Points Flex by Sheraton brand names, as well as operates residences, timeshares, and yachts. The company was founded in 1927 and is headquartered in Bethesda, Maryland.

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