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Sonida Senior Living Inc (SNDA)

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Upturn Advisory Summary
01/06/2026: SNDA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $28
1 Year Target Price $28
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 39.56% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 599.88M USD | Price to earnings Ratio - | 1Y Target Price 28 |
Price to earnings Ratio - | 1Y Target Price 28 | ||
Volume (30-day avg) 1 | Beta 0.62 | 52 Weeks Range 19.34 - 33.50 | Updated Date 01/6/2026 |
52 Weeks Range 19.34 - 33.50 | Updated Date 01/6/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.99 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.22% | Operating Margin (TTM) -12.52% |
Management Effectiveness
Return on Assets (TTM) -1.69% | Return on Equity (TTM) -43.68% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1318031291 | Price to Sales(TTM) 1.83 |
Enterprise Value 1318031291 | Price to Sales(TTM) 1.83 | ||
Enterprise Value to Revenue 3.51 | Enterprise Value to EBITDA 29.14 | Shares Outstanding 18769604 | Shares Floating 7667351 |
Shares Outstanding 18769604 | Shares Floating 7667351 | ||
Percent Insiders 22.04 | Percent Institutions 79.38 |
Upturn AI SWOT
Sonida Senior Living Inc

Company Overview
History and Background
Sonida Senior Living Inc. (NYSE: SOI), formerly Senior Housing Properties Income Trust, was founded in 1998. It is a real estate investment trust (REIT) that owns a portfolio of senior living communities. The company has undergone significant strategic shifts, including a rebranding in 2021 to Sonida Senior Living Inc. to better reflect its focus on operating senior living communities.
Core Business Areas
- Independent Living: Provides housing and services for seniors who can live independently but may desire convenience, social activities, and optional support services.
- Assisted Living: Offers housing and personal care services for residents who need help with daily activities such as bathing, dressing, and medication management.
- Memory Care: Specializes in providing a safe and supportive environment for individuals with Alzheimer's disease and other forms of dementia, offering tailored programs and care.
- Rentals: A segment focused on providing rental options within senior living communities.
Leadership and Structure
The company is led by a Board of Trustees and a management team responsible for operations and strategic direction. Specific details on the current leadership team's names and positions can be found in their latest SEC filings and investor relations materials.
Top Products and Market Share
Key Offerings
- Segment Offerings: Sonida Senior Living provides a spectrum of senior living options including independent living, assisted living, and memory care. The market share for individual services is difficult to isolate as they are integrated within communities. Competitors include large national operators and regional providers in each of their operating markets.
Market Dynamics
Industry Overview
The senior living industry is experiencing significant growth driven by an aging population, increasing demand for specialized care, and a preference for community living over remaining at home. The industry faces challenges related to labor shortages, rising operating costs, and regulatory changes.
Positioning
Sonida Senior Living Inc. is positioned as a provider of essential senior living services with a focus on operational efficiency and resident well-being. Their competitive advantage lies in their geographically diversified portfolio and their ability to offer a range of care options within their communities.
Total Addressable Market (TAM)
The TAM for senior living in the US is substantial and growing, driven by demographic trends. Sonida Senior Living Inc. operates within this large and expanding market, with its position determined by its portfolio size, geographic reach, and service offerings.
Upturn SWOT Analysis
Strengths
- Diversified portfolio of senior living communities across multiple states.
- Offers a continuum of care, from independent living to memory care.
- Experienced management team with a focus on operational efficiency.
- Established brand presence in its operating regions.
Weaknesses
- Dependence on occupancy rates for revenue generation.
- Exposure to labor costs and availability challenges.
- Potential for capital expenditure requirements for property upgrades and maintenance.
- Competition from both large national operators and smaller, local providers.
Opportunities
- Growing demand from the aging US population.
- Potential for strategic acquisitions to expand the portfolio.
- Leveraging technology to improve resident care and operational efficiency.
- Expansion into new geographic markets with favorable demographics.
Threats
- Economic downturns affecting discretionary spending.
- Increasing competition leading to pricing pressures.
- Regulatory changes impacting operational requirements and costs.
- Pandemic-related disruptions and their impact on occupancy and operations.
Competitors and Market Share
Key Competitors
- Brookdale Senior Living Inc. (NYSE: BKD)
- Sunrise Senior Living (part of Healthpeak Properties, NYSE: PEAK)
- Five Star Senior Living Inc. (Nasdaq: FVE)
Competitive Landscape
Sonida Senior Living Inc. competes in a fragmented market. Its advantages include a diversified portfolio and a range of care services. Disadvantages can stem from operational scale compared to larger competitors and the capital-intensive nature of the real estate segment of the business.
Growth Trajectory and Initiatives
Historical Growth: Sonida Senior Living Inc.'s historical growth has been influenced by its portfolio expansion, operational performance, and market conditions. Past reports would detail revenue trends, property acquisitions, and occupancy levels.
Future Projections: Future growth projections are typically provided by financial analysts who cover the company. These projections often consider industry trends, company-specific strategies, and economic outlook. Specific analyst consensus can be found on financial news and data platforms.
Recent Initiatives: Recent initiatives may include portfolio optimization, development of new communities, enhancement of resident care programs, and strategies to address labor challenges.
Summary
Sonida Senior Living Inc. operates in a growing senior living market driven by demographics. The company offers a comprehensive range of care services, which is a strength. However, it faces challenges from labor costs and competition. Continued focus on operational efficiency and strategic growth opportunities will be crucial for its long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Sonida Senior Living Inc. SEC Filings (10-K, 10-Q)
- Investor Relations Websites
- Financial Data Providers (e.g., Yahoo Finance, Bloomberg)
- Industry Reports
Disclaimers:
This JSON output is an analytical summary based on publicly available information and may not be exhaustive. It is intended for informational purposes only and does not constitute financial advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonida Senior Living Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1997-10-31 | President, CEO & Director Mr. Brandon M. Ribar CPA | ||
Sector Healthcare | Industry Medical Care Facilities | Full time employees 3415 | |
Full time employees 3415 | |||
Sonida Senior Living, Inc. owns and operates senior housing communities in the United States. The company provides independent living services, which include daily meals, transportation, social and recreational activities, laundry, housekeeping, and 24-hour staffing; and access to health screenings, periodic special services, and dietary and similar programs, as well as exercise and fitness classes. It offers assisted living services consist of personal care services, such as assistance with activities of daily living, including ambulation, bathing, dressing, eating, grooming, personal hygiene, and monitoring or assistance with medications; support services, such as meals, assistance with social and recreational activities, laundry, general housekeeping, maintenance, and transportation services; and supplemental services, which include extra transportation, personal maintenance, and extra laundry services, as well as special care services for residents with various forms of dementia. In addition, it offers memory care services; and home care services through third-party providers, such as customized physician, dentistry, podiatry, and other health-related rehabilitation and therapy services. The company was formerly known as Capital Senior Living Corporation and changed its name to Sonida Senior Living, Inc. in November 2021. Sonida Senior Living, Inc. was founded in 1990 and is based in Dallas, Texas.

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