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Upturn AI SWOT - About
SNDA 
Sonida Senior Living Inc (SNDA)
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Upturn Advisory Summary
08/28/2025: SNDA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $26
1 Year Target Price $26
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 54.34% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 491.47M USD | Price to earnings Ratio - | 1Y Target Price 26 |
Price to earnings Ratio - | 1Y Target Price 26 | ||
Volume (30-day avg) 1 | Beta 1.23 | 52 Weeks Range 19.34 - 28.60 | Updated Date 08/29/2025 |
52 Weeks Range 19.34 - 28.60 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.62 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-11 | When - | Estimate -0.63 | Actual -0.16 |
Profitability
Profit Margin -10.78% | Operating Margin (TTM) -2.74% |
Management Effectiveness
Return on Assets (TTM) -1.37% | Return on Equity (TTM) -54.21% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1206554349 | Price to Sales(TTM) 1.59 |
Enterprise Value 1206554349 | Price to Sales(TTM) 1.59 | ||
Enterprise Value to Revenue 3.43 | Enterprise Value to EBITDA 22.21 | Shares Outstanding 18823100 | Shares Floating 7696285 |
Shares Outstanding 18823100 | Shares Floating 7696285 | ||
Percent Insiders 21.98 | Percent Institutions 82.17 |
Upturn AI SWOT
Sonida Senior Living Inc
Company Overview
History and Background
Sonida Senior Living, Inc. (formerly Capital Senior Living Corporation) was founded in 1990. It is one of the nation's largest senior living companies. They have grown through acquisitions and management contracts, evolving into a major player in the senior housing market.
Core Business Areas
- Senior Living Communities: Owns, operates, and manages senior living communities offering independent living, assisted living, and memory care services.
- Management Services: Provides management services to third-party owners of senior living communities.
Leadership and Structure
Brandon Ribar is the Chief Executive Officer. The company has a board of directors overseeing its strategic direction. The organizational structure includes departments for operations, finance, sales and marketing, and human resources.
Top Products and Market Share
Key Offerings
- Assisted Living: Provides housing, personalized care services, and social activities for seniors who need assistance with daily living activities. Market share data is difficult to pinpoint precisely; competitors include Brookdale Senior Living and Atria Senior Living. Revenue for this segment is significant, but not publicly broken out per service type. Competitors: Brookdale Senior Living (BKD), Atria Senior Living, Sunrise Senior Living.
- Memory Care: Specialized care and support for seniors with Alzheimer's disease or other forms of dementia. This constitutes a portion of their Assisted Living Revenue. Competitors: Brookdale Senior Living (BKD), Atria Senior Living, Sunrise Senior Living.
- Independent Living: Housing and services for seniors who are generally independent but may desire the convenience of community living. This constitutes a portion of their total revenue. Competitors: Brookdale Senior Living (BKD), Atria Senior Living.
Market Dynamics
Industry Overview
The senior living industry is experiencing growth due to the aging population and increasing demand for senior care services. The industry is competitive and fragmented, with many regional and national players.
Positioning
Sonida Senior Living Inc. is a major player in the senior living industry, with a focus on providing quality care and services. It competes with other large national providers and regional operators.
Total Addressable Market (TAM)
The TAM for senior living is estimated to be in the hundreds of billions of dollars. Sonida Senior Living captures a small portion of this, positioning them for substantial growth if they improve operational efficiency and expand their reach.
Upturn SWOT Analysis
Strengths
- Established brand name
- Diverse service offerings (independent living, assisted living, memory care)
- Extensive portfolio of senior living communities
- Experienced management team
Weaknesses
- High debt levels
- Historically inconsistent financial performance
- Dependence on occupancy rates
- Labor shortages common in the industry
Opportunities
- Growing senior population
- Increasing demand for senior care services
- Potential for expansion through acquisitions and new development
- Opportunity to improve operational efficiency
Threats
- Increased competition
- Economic downturns affecting occupancy rates
- Regulatory changes and compliance costs
- Rising operating expenses (labor, insurance)
Competitors and Market Share
Key Competitors
- BKD
- FIVE
- EHC
Competitive Landscape
Sonida Senior Living Inc. faces intense competition from larger and smaller players in the senior living industry. Success depends on differentiating its services, controlling costs, and maintaining high occupancy rates.
Major Acquisitions
No recent significant acquisitions to report
- Year: 2024
- Acquisition Price (USD millions): 0
- Strategic Rationale: N/A
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven due to financial difficulties and restructuring efforts.
Future Projections: Future projections are dependent on successful execution of the company's turnaround plan and favorable industry trends. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include restructuring debt, improving occupancy rates, and enhancing care services.
Summary
Sonida Senior Living is undergoing a significant turnaround effort. While its established brand and extensive network of communities are strengths, high debt and inconsistent financial performance are key challenges. Improving occupancy rates and controlling costs are crucial for future success. The aging population presents a long-term growth opportunity, but intense competition and economic uncertainties pose threats.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Analyst estimates
- News articles
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share estimates are approximate and based on publicly available information. Financial data requires accessing detailed reports for accuracy.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonida Senior Living Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1997-10-31 | President, CEO & Director Mr. Brandon M. Ribar CPA | ||
Sector Healthcare | Industry Medical Care Facilities | Full time employees 3415 | |
Full time employees 3415 | |||
Sonida Senior Living, Inc. owns and operates senior housing communities in the United States. The company provides independent living services, which include daily meals, transportation, social and recreational activities, laundry, housekeeping, and 24-hour staffing; and access to health screenings, periodic special services, and dietary and similar programs, as well as exercise and fitness classes. It offers assisted living services consist of personal care services, such as assistance with activities of daily living, including ambulation, bathing, dressing, eating, grooming, personal hygiene, and monitoring or assistance with medications; support services, such as meals, assistance with social and recreational activities, laundry, general housekeeping, maintenance, and transportation services; and supplemental services, which include extra transportation, personal maintenance, and extra laundry services, as well as special care services for residents with various forms of dementia. In addition, it offers memory care services; and home care services through third-party providers, such as customized physician, dentistry, podiatry, and other health-related rehabilitation and therapy services. The company was formerly known as Capital Senior Living Corporation and changed its name to Sonida Senior Living, Inc. in November 2021. Sonida Senior Living, Inc. was founded in 1990 and is based in Dallas, Texas.
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