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Upturn AI SWOT - About
SNDA 
Sonida Senior Living Inc (SNDA)
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Upturn Advisory Summary
09/17/2025: SNDA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $26
1 Year Target Price $26
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 55.94% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 493.54M USD | Price to earnings Ratio - | 1Y Target Price 26 |
Price to earnings Ratio - | 1Y Target Price 26 | ||
Volume (30-day avg) 1 | Beta 1.24 | 52 Weeks Range 19.34 - 27.85 | Updated Date 09/17/2025 |
52 Weeks Range 19.34 - 27.85 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.62 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.78% | Operating Margin (TTM) -2.74% |
Management Effectiveness
Return on Assets (TTM) -1.37% | Return on Equity (TTM) -54.21% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1208624891 | Price to Sales(TTM) 1.6 |
Enterprise Value 1208624891 | Price to Sales(TTM) 1.6 | ||
Enterprise Value to Revenue 3.43 | Enterprise Value to EBITDA 22.25 | Shares Outstanding 18823100 | Shares Floating 7720401 |
Shares Outstanding 18823100 | Shares Floating 7720401 | ||
Percent Insiders 21.98 | Percent Institutions 82.16 |
Upturn AI SWOT
Sonida Senior Living Inc
Company Overview
History and Background
Sonida Senior Living Inc., formerly Capital Senior Living Corporation, was founded in 1990. It is one of the nation's largest operators of independent living, assisted living, and memory care communities for senior adults. The company has evolved through acquisitions and organic growth, focusing on providing quality care and services to its residents. In 2022, they rebranded as Sonida Senior Living.
Core Business Areas
- Independent Living: Offers housing and services for seniors who are generally healthy and active but may desire a maintenance-free lifestyle.
- Assisted Living: Provides housing, personal care services, and health-related services to seniors who need assistance with activities of daily living.
- Memory Care: Specialized care and housing for seniors with Alzheimer's disease or other forms of dementia.
Leadership and Structure
Brandon Ribar is the current Chief Executive Officer. The company operates with a traditional corporate structure, with various departments overseeing operations, finance, marketing, and development.
Top Products and Market Share
Key Offerings
- Independent Living Units: Provides housing and community amenities for active seniors. Market share data is difficult to isolate specifically for Sonida. Competitors include Brookdale Senior Living and Atria Senior Living.
- Assisted Living Units: Offers care services, meals, and activities for seniors needing assistance. Revenue from assisted living forms a significant portion of Sonida's total revenue. Competitors include Sunrise Senior Living and Holiday Retirement.
- Memory Care Units: Specialized care for residents with dementia. Demand is increasing due to the aging population. Competitors include Silverado and Aegis Living.
Market Dynamics
Industry Overview
The senior living industry is experiencing growth due to the aging population, but also faces challenges such as labor shortages and increasing operating costs. Demand for senior living options is expected to continue rising.
Positioning
Sonida Senior Living is a significant player in the senior living industry, focusing on providing a range of care options. Its competitive advantages include its established presence and diverse service offerings.
Total Addressable Market (TAM)
The total addressable market for senior living in the US is estimated to be hundreds of billions of dollars. Sonida is positioned to capture a portion of this market through its existing communities and expansion efforts.
Upturn SWOT Analysis
Strengths
- Established brand
- Diverse service offerings (independent, assisted, memory care)
- Geographic diversification
- Experienced management team
Weaknesses
- High debt levels
- Occupancy rate fluctuations
- Sensitivity to economic downturns
- Labor costs
Opportunities
- Increasing demand from aging population
- Expansion into new markets
- Partnerships with healthcare providers
- Technological advancements in care
Threats
- Competition from other senior living providers
- Rising operating costs (labor, insurance)
- Regulatory changes
- Economic downturns impacting occupancy
Competitors and Market Share
Key Competitors
- BKD
- FIVE
- MPV
Competitive Landscape
Sonida faces competition from larger, more established players in the senior living industry. Its competitive advantage lies in its focus on providing quality care and personalized services. However, it needs to manage its debt effectively.
Growth Trajectory and Initiatives
Historical Growth: Sonida has experienced fluctuating growth, influenced by occupancy rates, acquisitions, and economic conditions.
Future Projections: Future growth projections are dependent on successful execution of strategic initiatives and improvements in occupancy rates. Analyst estimates vary based on market conditions.
Recent Initiatives: Recent initiatives include efforts to improve occupancy rates, manage costs, and enhance resident care. These all are crucial for sustainable growth.
Summary
Sonida Senior Living is a player in the senior living sector with a diversified range of services and a brand. Its high debt levels and fluctuating occupancy rates present significant challenges. To succeed, Sonida needs to improve operational efficiency, manage costs effectively, and capitalize on the growing demand for senior living options. While it has a strong brand, and diverse services, financial restructuring and strategic partnerships will be crucial to improving its financial performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonida Senior Living Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1997-10-31 | President, CEO & Director Mr. Brandon M. Ribar CPA | ||
Sector Healthcare | Industry Medical Care Facilities | Full time employees 3415 | |
Full time employees 3415 | |||
Sonida Senior Living, Inc. owns and operates senior housing communities in the United States. The company provides independent living services, which include daily meals, transportation, social and recreational activities, laundry, housekeeping, and 24-hour staffing; and access to health screenings, periodic special services, and dietary and similar programs, as well as exercise and fitness classes. It offers assisted living services consist of personal care services, such as assistance with activities of daily living, including ambulation, bathing, dressing, eating, grooming, personal hygiene, and monitoring or assistance with medications; support services, such as meals, assistance with social and recreational activities, laundry, general housekeeping, maintenance, and transportation services; and supplemental services, which include extra transportation, personal maintenance, and extra laundry services, as well as special care services for residents with various forms of dementia. In addition, it offers memory care services; and home care services through third-party providers, such as customized physician, dentistry, podiatry, and other health-related rehabilitation and therapy services. The company was formerly known as Capital Senior Living Corporation and changed its name to Sonida Senior Living, Inc. in November 2021. Sonida Senior Living, Inc. was founded in 1990 and is based in Dallas, Texas.
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