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Upturn AI SWOT - About
Sonida Senior Living Inc (SNDA)

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Upturn Advisory Summary
10/30/2025: SNDA (1-star) is a SELL. SELL since 1 days. Simulated Profits (-0.12%). Updated daily EoD!
1 Year Target Price $26
1 Year Target Price $26
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 50.91% | Avg. Invested days 42 | Today’s Advisory SELL |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 480.55M USD | Price to earnings Ratio - | 1Y Target Price 26 |
Price to earnings Ratio - | 1Y Target Price 26 | ||
Volume (30-day avg) 1 | Beta 1.21 | 52 Weeks Range 19.34 - 28.97 | Updated Date 10/31/2025 |
52 Weeks Range 19.34 - 28.97 | Updated Date 10/31/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.62 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -10.78% | Operating Margin (TTM) -2.74% |
Management Effectiveness
Return on Assets (TTM) -1.37% | Return on Equity (TTM) -54.21% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1221424605 | Price to Sales(TTM) 1.55 |
Enterprise Value 1221424605 | Price to Sales(TTM) 1.55 | ||
Enterprise Value to Revenue 3.47 | Enterprise Value to EBITDA 22.48 | Shares Outstanding 18823108 | Shares Floating 7720401 |
Shares Outstanding 18823108 | Shares Floating 7720401 | ||
Percent Insiders 21.98 | Percent Institutions 82.18 |
Upturn AI SWOT
Sonida Senior Living Inc

Company Overview
History and Background
Sonida Senior Living, Inc. (formerly Capital Senior Living Corporation) was founded in 1990. It is one of the nation's largest senior living owner-operators with a long history managing senior living communities. Over the years, it has focused on providing housing and care to seniors and has undergone restructuring to improve its financial stability and operational performance.
Core Business Areas
- Senior Living Communities: Owns, operates, and manages senior living communities offering independent living, assisted living, and memory care services.
Leadership and Structure
Brandon Ribar is the Chief Executive Officer. The company has a board of directors overseeing its strategic direction and management team responsible for day-to-day operations.
Top Products and Market Share
Key Offerings
- Independent Living: Provides housing and services for seniors who are generally independent but desire a community setting. Market share data is difficult to ascertain precisely due to varying definitions within the senior living industry. Competitors include Brookdale Senior Living, Holiday Retirement, and Atria Senior Living.
- Assisted Living: Offers housing, meals, and personal care services for seniors who need assistance with activities of daily living. Market share data is challenging to pinpoint precisely. Competitors include Brookdale Senior Living, Sunrise Senior Living, and Five Star Senior Living.
- Memory Care: Specialized care and housing for seniors with Alzheimer's disease and other forms of dementia. Market share is hard to determine exactly. Competitors include Brookdale Senior Living, Silverado Senior Living, and Autumn Leaves.
Market Dynamics
Industry Overview
The senior living industry is growing due to the aging population. It is competitive, with a mix of national and regional operators. Demand is increasing, but occupancy rates fluctuate based on local market conditions and the economy.
Positioning
Sonida Senior Living focuses on providing a range of services to cater to different levels of senior care needs. It aims to differentiate itself through quality care and a positive resident experience.
Total Addressable Market (TAM)
The global senior care market is projected to reach hundreds of billions of dollars. Sonida Senior Living aims to capture a larger share of this market by improving its occupancy rates and expanding its services.
Upturn SWOT Analysis
Strengths
- Established brand name
- Diversified service offerings
- Experienced management team
- National presence
Weaknesses
- High debt levels
- Fluctuating occupancy rates
- Competition in the market
- Past financial difficulties
Opportunities
- Aging population driving demand
- Potential for expansion into new markets
- Strategic partnerships
- Technological advancements in care
Threats
- Economic downturns affecting occupancy
- Increased operating costs (labor, insurance)
- Regulatory changes
- Competition from other senior living providers
Competitors and Market Share
Key Competitors
- BKD
- FIVE
- CTRE
Competitive Landscape
Sonida Senior Living faces competition from larger, more established players in the senior living industry. It needs to differentiate itself through quality care and service to gain a competitive advantage.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent due to financial difficulties and industry challenges.
Future Projections: Future growth is projected based on improved occupancy rates, expansion of services, and strategic partnerships.
Recent Initiatives: Recent initiatives include debt restructuring, operational improvements, and focusing on enhancing the resident experience.
Summary
Sonida Senior Living is navigating a competitive senior living market with both opportunities and challenges. Its strengths lie in its established brand and service offerings, while weaknesses include debt and fluctuating occupancy. Success depends on improving operations, managing debt, and capitalizing on the growing demand for senior care services. Further growth is projected based on occupancy rates and expansions of services
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings, Industry reports, Market research
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change. Consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonida Senior Living Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 1997-10-31 | President, CEO & Director Mr. Brandon M. Ribar CPA | ||
Sector Healthcare | Industry Medical Care Facilities | Full time employees 3415 | |
Full time employees 3415 | |||
Sonida Senior Living, Inc. owns and operates senior housing communities in the United States. The company provides independent living services, which include daily meals, transportation, social and recreational activities, laundry, housekeeping, and 24-hour staffing; and access to health screenings, periodic special services, and dietary and similar programs, as well as exercise and fitness classes. It offers assisted living services consist of personal care services, such as assistance with activities of daily living, including ambulation, bathing, dressing, eating, grooming, personal hygiene, and monitoring or assistance with medications; support services, such as meals, assistance with social and recreational activities, laundry, general housekeeping, maintenance, and transportation services; and supplemental services, which include extra transportation, personal maintenance, and extra laundry services, as well as special care services for residents with various forms of dementia. In addition, it offers memory care services; and home care services through third-party providers, such as customized physician, dentistry, podiatry, and other health-related rehabilitation and therapy services. The company was formerly known as Capital Senior Living Corporation and changed its name to Sonida Senior Living, Inc. in November 2021. Sonida Senior Living, Inc. was founded in 1990 and is based in Dallas, Texas.

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