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SONO 
Sonos Inc (SONO)
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Upturn Advisory Summary
11/05/2025: SONO (3-star) is a STRONG-BUY. BUY since 120 days. Simulated Profits (52.80%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $16.85
1 Year Target Price $16.85
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 17.36% | Avg. Invested days 54 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.97B USD | Price to earnings Ratio - | 1Y Target Price 16.85 |
Price to earnings Ratio - | 1Y Target Price 16.85 | ||
Volume (30-day avg) 5 | Beta 2.03 | 52 Weeks Range 7.62 - 18.06 | Updated Date 11/6/2025 |
52 Weeks Range 7.62 - 18.06 | Updated Date 11/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When Before Market | Estimate 0.05 | Actual -0.06 |
Profitability
Profit Margin -4.24% | Operating Margin (TTM) -11.95% |
Management Effectiveness
Return on Assets (TTM) -3.63% | Return on Equity (TTM) -15.6% |
Valuation
Trailing PE - | Forward PE 37.31 | Enterprise Value 1839004653 | Price to Sales(TTM) 1.36 |
Enterprise Value 1839004653 | Price to Sales(TTM) 1.36 | ||
Enterprise Value to Revenue 1.3 | Enterprise Value to EBITDA 24.94 | Shares Outstanding 120880277 | Shares Floating 102784656 |
Shares Outstanding 120880277 | Shares Floating 102784656 | ||
Percent Insiders 2.53 | Percent Institutions 95.18 |
Upturn AI SWOT
Sonos Inc
Company Overview
History and Background
Sonos Inc. was founded in 2002. Initially known for its multi-room wireless home sound systems, it pioneered wireless audio solutions, and significantly impacted home entertainment technology. Notable milestones include the launch of the first Sonos system in 2005 and its IPO in 2018.
Core Business Areas
- Home Audio Products: Sonos' core business revolves around designing, developing, and selling a range of wireless speakers, home theater products (soundbars and subwoofers), and related accessories.
- Software and Services: The company generates revenue through its software platform, which enables seamless control and streaming of audio content. This includes subscription-based music services through partners and the Sonos app.
Leadership and Structure
Patrick Spence is the CEO. The organizational structure comprises departments focused on product development, engineering, sales, marketing, and operations, with a functional reporting structure.
Top Products and Market Share
Key Offerings
- Sonos One: A smart speaker with voice control integration. Competitors include Amazon Echo, Google Nest. Market share info challenging to get exact but estimated to be a leading product in premium smart speaker.
- Sonos Beam: A compact soundbar for home theater. Competitors include Bose Soundbars, Samsung Soundbars. Revenue data not publicly available on specific models.
- Sonos Arc: A premium soundbar for immersive home theater. Revenue data not publicly available on specific models.
- Sonos Roam: Portable Bluetooth speaker. Competitors include JBL Flip, Bose Soundlink. Revenue data not publicly available on specific models.
Market Dynamics
Industry Overview
The home audio market is characterized by innovation in wireless technology, smart speakers, and multi-room audio systems. Growth is fueled by consumer demand for high-quality audio experiences and connected devices.
Positioning
Sonos is positioned as a premium brand known for its seamless multi-room audio experience, ease of use, and high-quality sound. It competes with both established audio companies and tech giants.
Total Addressable Market (TAM)
The global audio equipment market is expected to reach hundreds of billions of dollars. Sonos targets the premium segment of this TAM, focusing on whole-home audio solutions and high-fidelity sound. Sonos is capturing a significant, yet not dominant, portion of this TAM through continued innovation and expansion of its product ecosystem.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Seamless multi-room audio experience
- Proprietary software platform
- High-quality sound
- Established ecosystem
Weaknesses
- Premium pricing
- Dependency on third-party streaming services
- Limited backward compatibility in some cases
- Slower innovation in some areas vs competitors
Opportunities
- Expanding into new product categories (e.g., headphones)
- Partnerships with streaming services
- Growth in international markets
- Integration with smart home platforms
- Expanding into automotive sound systems
Threats
- Intense competition from larger tech companies
- Changing consumer preferences
- Economic downturns affecting discretionary spending
- Disruptive technologies
Competitors and Market Share
Key Competitors
- Bose (Private)
- Apple (AAPL)
- Samsung (SSNLF)
- Amazon (AMZN)
- Google (GOOGL)
Competitive Landscape
Sonos competes effectively due to its proprietary software, seamless ecosystem, and audio quality. However, larger tech companies have significant resources and broader product portfolios.
Major Acquisitions
Mayht Holding BV
- Year: 2022
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquired Mayht to enhance its speaker technology and innovation capabilities. Mayht specialized in smaller, more powerful speaker drivers.
Growth Trajectory and Initiatives
Historical Growth: Sonos has demonstrated growth through product innovation and expansion into new markets. However, detailed historical data requires real-time access.
Future Projections: Analyst estimates suggest continued growth in revenue and profitability. Requires real-time access.
Recent Initiatives: Recent initiatives include product launches, software updates, and partnerships aimed at expanding its ecosystem and user base.
Summary
Sonos is a strong player in the premium audio market with a well-regarded brand and ecosystem. Its strength lies in its seamless multi-room audio experience. Challenges include competition from larger tech giants and the need to continue innovating in the fast-evolving audio landscape. Future growth depends on expanding its product line and partnerships.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Market research reports
Disclaimers:
The information provided is based on publicly available data and analyst estimates and is subject to change. Market share data is approximate. Financial data may be outdated. Consider these as general data points, consult a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonos Inc
Exchange NASDAQ | Headquaters Santa Barbara, CA, United States | ||
IPO Launch date 2018-08-02 | President, CEO & Director Mr. Thomas Conrad | ||
Sector Technology | Industry Consumer Electronics | Full time employees 1708 | Website https://www.sonos.com |
Full time employees 1708 | Website https://www.sonos.com | ||
Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers wireless, portable, and home theater speakers; and headphones, components, and accessories. It offers its products through physical stores, websites, online retailers, and custom installers. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is headquartered in Santa Barbara, California.
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