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Upturn AI SWOT - About
SONO 
Sonos Inc (SONO)
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Upturn Advisory Summary
06/27/2025: SONO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $11.82
1 Year Target Price $11.82
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.32% | Avg. Invested days 39 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.30B USD | Price to earnings Ratio - | 1Y Target Price 11.82 |
Price to earnings Ratio - | 1Y Target Price 11.82 | ||
Volume (30-day avg) 5 | Beta 2.05 | 52 Weeks Range 7.62 - 15.89 | Updated Date 06/30/2025 |
52 Weeks Range 7.62 - 15.89 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.74% | Operating Margin (TTM) -14.45% |
Management Effectiveness
Return on Assets (TTM) -2.55% | Return on Equity (TTM) -15.8% |
Valuation
Trailing PE - | Forward PE 37.31 | Enterprise Value 1137664799 | Price to Sales(TTM) 0.89 |
Enterprise Value 1137664799 | Price to Sales(TTM) 0.89 | ||
Enterprise Value to Revenue 0.78 | Enterprise Value to EBITDA 24.94 | Shares Outstanding 120087000 | Shares Floating 104215529 |
Shares Outstanding 120087000 | Shares Floating 104215529 | ||
Percent Insiders 2.35 | Percent Institutions 94.21 |
Analyst Ratings
Rating 3 | Target Price 11.82 | Buy - | Strong Buy 2 |
Buy - | Strong Buy 2 | ||
Hold 2 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Sonos Inc
Company Overview
History and Background
Sonos, Inc. was founded in 2002 and is headquartered in Santa Barbara, California. Initially named Rincon Audio, they pioneered multi-room wireless home audio systems. They've evolved from a software company to a hardware and software company focusing on premium audio experiences.
Core Business Areas
- Speaker Products: Sonos' primary business involves designing, developing, and selling wireless speakers, home theater products, and related accessories.
- Sonos Software Platform: Sonos develops and licenses software for its audio products, enabling control through mobile apps, voice assistants, and integrations with streaming services.
- Partnerships and Integrations: Sonos collaborates with other companies for integration. This includes providing APIs for third-party apps.
Leadership and Structure
Patrick Spence is the Chief Executive Officer. The company has a typical corporate structure with various departments, including Engineering, Marketing, Sales, and Operations. The Board of Directors guides overall strategy.
Top Products and Market Share
Key Offerings
- Sonos One (smart speaker): Smart speaker with voice control (Amazon Alexa, Google Assistant) integration. Competitors include Amazon Echo, Google Nest, Apple HomePod. Market share is bundled within overall speaker market - Difficult to isolate. Contributes to the majority of speaker revenue.
- Sonos Beam (soundbar): Compact smart soundbar for TV and music. Competitors include Bose soundbars, Samsung soundbars, Sony soundbars. Revenue is a significant portion of home theatre product revenue. Market share is bundled within overall soundbar market - Difficult to isolate.
- Sonos Arc (soundbar): Premium smart soundbar with Dolby Atmos. Competitors include Bose soundbars, Samsung soundbars, Sony soundbars. Market share is bundled within overall soundbar market - Difficult to isolate. Focus for Premium home theatre revenue.
- Sonos Roam (portable speaker): Portable Bluetooth and Wi-Fi speaker. Competitors include JBL, Bose portable speakers. Market share is bundled within overall portable speaker market - Difficult to isolate. Provides entry price point.
Market Dynamics
Industry Overview
The home audio market is competitive, with increasing demand for smart speakers and wireless audio solutions. Growth is driven by rising disposable incomes and growing consumer preference for high-quality audio and home entertainment.
Positioning
Sonos positions itself as a premium brand focused on high-quality audio and seamless multi-room integration. Competitive advantages include its established ecosystem, brand recognition, and user experience.
Total Addressable Market (TAM)
The global audio equipment market is valued in the hundreds of billions of USD and projected to grow. Sonos is positioned to capture a share of the premium audio segment within this market.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Seamless multi-room audio experience
- High-quality audio performance
- Established ecosystem and user base
- Strong integration with streaming services
Weaknesses
- Premium pricing, limiting accessibility
- Reliance on Wi-Fi connectivity
- Limited Bluetooth support on some products
- Smaller product portfolio compared to some competitors
- Can be perceived as inflexible due to ecosystem lock-in
Opportunities
- Expansion into new product categories (e.g., headphones)
- Increased integration with smart home platforms
- Partnerships with automotive manufacturers
- Growth in emerging markets
- Offering more subscription-based services
Threats
- Intense competition from larger tech companies (e.g., Amazon, Google, Apple)
- Price erosion due to competition
- Technological advancements and changing consumer preferences
- Supply chain disruptions
- Economic downturns impacting consumer spending
Competitors and Market Share
Key Competitors
- AAPL
- GOOG
- AMZN
- BOSE
- YAMA.L
Competitive Landscape
Sonos faces competition from tech giants with larger resources and established ecosystems. Sonos' advantage lies in its focus on high-quality audio and seamless multi-room integration. Disadvantages include premium pricing and a smaller product portfolio.
Major Acquisitions
Mayht Holding BV
- Year: 2022
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquisition of Mayht Holding BV enhances the companies sound capabilities through its revolutionary speaker technology.
Growth Trajectory and Initiatives
Historical Growth: Historically, Sonos has experienced strong growth driven by the popularity of its wireless audio systems. However, growth rates have fluctuated.
Future Projections: Analyst estimates vary but generally project continued growth, albeit potentially at a slower pace than in the past. Key drivers include smart home adoption and expansion into new product categories.
Recent Initiatives: Recent initiatives include partnerships with retailers, expansion into new markets, and product updates.
Summary
Sonos is a well-established brand in the premium wireless audio market with a strong ecosystem. Its premium pricing can be a barrier, and competition is intense. Key strengths include brand reputation and user experience. To sustain growth, it needs to innovate, diversify its product offerings, and navigate a competitive landscape dominated by tech giants.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Reports
- Company Website
Disclaimers:
This analysis is based on available information and represents an opinion. Investment decisions should be made based on thorough research and consultation with a financial advisor. Financial data should be verified.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sonos Inc
Exchange NASDAQ | Headquaters Santa Barbara, CA, United States | ||
IPO Launch date 2018-08-02 | President, Interim CEO & Director Mr. Thomas Conrad | ||
Sector Technology | Industry Consumer Electronics | Full time employees 1708 | Website https://www.sonos.com |
Full time employees 1708 | Website https://www.sonos.com | ||
Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers wireless, portable, and home theater speakers; and headphones, components, and accessories. It offers its products through physical stores, websites, online retailers, and custom installers. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is headquartered in Santa Barbara, California.
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