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Upturn AI SWOT - About
AAPL 
Apple Inc (AAPL)
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Upturn Advisory Summary
08/28/2025: AAPL (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
46 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $235
1 Year Target Price $235
| 20 | Strong Buy |
| 7 | Buy |
| 16 | Hold |
| 1 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.35% | Avg. Invested days 50 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 3.42T USD | Price to earnings Ratio 35.03 | 1Y Target Price 235 |
Price to earnings Ratio 35.03 | 1Y Target Price 235 | ||
Volume (30-day avg) 46 | Beta 1.17 | 52 Weeks Range 168.80 - 259.18 | Updated Date 08/27/2025 |
52 Weeks Range 168.80 - 259.18 | Updated Date 08/27/2025 | ||
Dividends yield (FY) 0.44% | Basic EPS (TTM) 6.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When After Market | Estimate 1.41 | Actual 1.57 |
Profitability
Profit Margin 24.3% | Operating Margin (TTM) 29.99% |
Management Effectiveness
Return on Assets (TTM) 24.55% | Return on Equity (TTM) 149.81% |
Valuation
Trailing PE 35.03 | Forward PE 28.74 | Enterprise Value 3449375830900 | Price to Sales(TTM) 8.37 |
Enterprise Value 3449375830900 | Price to Sales(TTM) 8.37 | ||
Enterprise Value to Revenue 8.44 | Enterprise Value to EBITDA 24.34 | Shares Outstanding 14840399872 | Shares Floating 14814270914 |
Shares Outstanding 14840399872 | Shares Floating 14814270914 | ||
Percent Insiders 1.97 | Percent Institutions 63.66 |
Upturn AI SWOT
Apple Inc
Company Overview
History and Background
Apple Inc. was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Initially focused on personal computers, Apple revolutionized the industry with products like the Macintosh. Over the years, Apple has expanded into consumer electronics, software, and online services, becoming one of the world's most valuable companies.
Core Business Areas
- iPhone: Apple's flagship product, the iPhone, is a smartphone that generates a significant portion of Apple's revenue.
- Mac: Apple's Mac line of computers includes desktops and laptops, known for their design and user experience.
- iPad: The iPad is Apple's tablet computer, offering a blend of portability and functionality.
- Wearables, Home and Accessories: This segment includes Apple Watch, AirPods, Apple TV, HomePod, and other accessories.
- Services: Apple's services segment encompasses a range of offerings, including iCloud, Apple Music, Apple TV+, Apple Arcade, Apple Pay, and the App Store.
Leadership and Structure
Tim Cook is the CEO of Apple Inc. The company has a functional organizational structure with key executives leading various departments such as engineering, marketing, and operations.
Top Products and Market Share
Key Offerings
- Number of Users:
- Revenue:
- iPhone: Apple's iPhone holds a significant share of the global smartphone market. Market share fluctuates by quarter and region, hovering around 20%. Revenue from iPhone is the single largest component of Apple's revenues. Competitors include Samsung, Google, and Xiaomi.
- Apple Watch: Apple Watch is a leading smartwatch, dominating the smartwatch market with over 30% market share. Competitors include Samsung, Fitbit, and Garmin.
- Number of Users:
- Revenue:
- AirPods: AirPods are wireless earbuds with a substantial market share in the hearables market. Competitors include Samsung, Sony, and Bose.
- Number of Users:
- Revenue:
- Number of Users:
- Revenue:
- Services (iCloud, Apple Music, Apple TV+): Apple's Services segment is a significant growth driver, consisting of cloud storage, streaming services, and digital content. Competitors are Amazon, Google, and Spotify.
Market Dynamics
Industry Overview
The tech industry is highly competitive and rapidly evolving, driven by innovation, consumer demand, and technological advancements.
Positioning
Apple is positioned as a premium brand known for its design, user experience, and ecosystem. It competes on innovation and brand loyalty.
Total Addressable Market (TAM)
The TAM for Apple spans across several sectors, including smartphones, wearables, computers, and services. Estimates suggest the total market value exceeds trillions of dollars. Apple is well-positioned within the smartphone and wearables market but has room for growth in services and other emerging technologies.
Upturn SWOT Analysis
Strengths
- Brand recognition and loyalty
- Strong ecosystem integration
- Innovative product design
- Large cash reserves
- Extensive retail presence
Weaknesses
- High product prices
- Reliance on a few key products
- Closed ecosystem
- Slower innovation compared to competitors in certain categories
Opportunities
- Expansion into new markets (e.g., automotive, augmented reality)
- Growth in services revenue
- Development of new product categories
- Increasing adoption of wearables
- Partnerships to expand ecosystem
Threats
- Intense competition
- Economic downturns
- Changes in consumer preferences
- Supply chain disruptions
- Regulatory scrutiny
Competitors and Market Share
Key Competitors
- Samsung (SMSN.IL)
- Microsoft (MSFT)
- Alphabet (GOOGL)
- Amazon (AMZN)
Competitive Landscape
Apple has a strong brand and loyal customer base, giving it a competitive advantage. However, competitors like Samsung and Google offer similar products and services, creating intense competition.
Major Acquisitions
AI Music
- Year: 2023
- Acquisition Price (USD millions): 0
- Strategic Rationale: Enhance Apple Music's personalization.
Beddit
- Year: 2017
- Acquisition Price (USD millions): 0
- Strategic Rationale: Enhance Apple Watch sleep tracking capabilities.
Growth Trajectory and Initiatives
Historical Growth: Apple has experienced strong growth over the past decade, driven by the success of the iPhone and expansion into new product categories and services.
Future Projections: Analysts project continued growth for Apple, driven by growth in services, wearables, and new product categories such as augmented reality. Overall analyst ratings vary across buy, hold and sell.
Recent Initiatives: Recent initiatives include the launch of new iPhone models, expansion of Apple TV+ content, and development of augmented reality technologies.
Summary
Apple demonstrates robust financial health and a strong brand, leveraging its ecosystem to drive growth. The company's premium positioning and innovative product design are key strengths. Intense competition and potential regulatory scrutiny pose challenges, while new markets like augmented reality offer opportunities for future expansion. Management needs to monitor supply chain disruptions and continue to diversify offerings.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Apple Investor Relations
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Apple Inc
Exchange NASDAQ | Headquaters Cupertino, CA, United States | ||
IPO Launch date 1980-12-12 | CEO & Director Mr. Timothy D. Cook | ||
Sector Technology | Industry Consumer Electronics | Full time employees 150000 | Website https://www.apple.com |
Full time employees 150000 | Website https://www.apple.com | ||
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
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