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Spruce Power Holding Corp (SPRU)



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Upturn Advisory Summary
04/22/2025: SPRU (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -33.43% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 35.25M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 97720 | Beta 1.37 | 52 Weeks Range 1.77 - 4.89 | Updated Date 04/25/2025 |
52 Weeks Range 1.77 - 4.89 | Updated Date 04/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.79 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -85.85% | Operating Margin (TTM) -23.79% |
Management Effectiveness
Return on Assets (TTM) -1.04% | Return on Equity (TTM) -38.84% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 673521564 | Price to Sales(TTM) 0.43 |
Enterprise Value 673521564 | Price to Sales(TTM) 0.43 | ||
Enterprise Value to Revenue 8.2 | Enterprise Value to EBITDA 375.35 | Shares Outstanding 18078200 | Shares Floating 17630078 |
Shares Outstanding 18078200 | Shares Floating 17630078 | ||
Percent Insiders 1.8 | Percent Institutions 22.19 |
Analyst Ratings
Rating - | Target Price 6 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Spruce Power Holding Corp
Company Overview
History and Background
Spruce Power Holding Corp. focuses on acquiring and managing distributed solar energy assets. Originally a SPAC formed by XL Fleet, it pivoted its focus to residential solar after acquiring Spruce Finance. The founding year of Spruce Finance is not explicitly stated; the focus is on its aggregation of solar assets.
Core Business Areas
- Residential Solar: Acquisition and management of residential solar assets, generating revenue through long-term power purchase agreements (PPAs) and leases with homeowners.
- Service and Maintenance: Providing ongoing service and maintenance for the solar systems under their management, ensuring optimal performance and customer satisfaction.
Leadership and Structure
The leadership team includes Christian Fong (CEO) and other key executives. The organizational structure is focused on asset management and customer service within the residential solar sector.
Top Products and Market Share
Key Offerings
- Solar Asset Management: Management of a portfolio of residential solar assets, generating predictable revenue streams. Market share is relatively small as the company is still growing and consolidating its position. Competitors include Sunnova Energy International Inc. (NOVA) and SunPower Corporation (SPWR), which focus on broader solar solutions, and private companies that manage solar assets.
- Long-Term PPAs and Leases: Offering long-term power purchase agreements and leases to homeowners for solar energy. No specific market share information is publicly available. Competitors include companies offering similar financing options for residential solar, such as Sunrun Inc. (RUN) and Tesla (TSLA) (Solar).
Market Dynamics
Industry Overview
The residential solar market is growing, driven by increasing consumer awareness of environmental issues, government incentives, and decreasing costs of solar technology. It is highly competitive and fragmented.
Positioning
Spruce Power is positioning itself as a consolidator and manager of existing residential solar assets, rather than a direct installer. This asset-light model aims to generate stable cash flows. Its competitive advantage lies in its focus on efficient asset management and customer retention.
Total Addressable Market (TAM)
The TAM for residential solar is estimated in the hundreds of billions of dollars. Spruce Power aims to capture a portion of this market through strategic acquisitions and efficient management of solar assets. Given it's current size, Spruce is well positioned to grow within the larger TAM.
Upturn SWOT Analysis
Strengths
- Focus on asset management generates predictable revenue
- Asset-light business model
- Potential for consolidation in a fragmented market
Weaknesses
- Dependence on acquired assets for growth
- High debt levels
- Relatively small market capitalization
Opportunities
- Increasing demand for residential solar energy
- Government incentives for renewable energy
- Potential for strategic acquisitions
Threats
- Fluctuations in interest rates impacting cost of capital
- Changes in government regulations and incentives
- Competition from larger, well-established solar companies
Competitors and Market Share
Key Competitors
- RUN
- NOVA
- SPWR
- TSLA
Competitive Landscape
Spruce Power faces competition from larger, more established solar companies with greater resources and brand recognition. Its advantage lies in its focused asset management strategy and potential for consolidation. Compared to installers, Spruce Power focuses on already existing solar assets and customers.
Major Acquisitions
Spruce Finance
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: This reverse merger formed the current SPRU, pivoting XL Fleet's SPAC to residential solar.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is tied to acquisitions. Growth in managed assets, but the company is still young.
Future Projections: Future growth projections depend on successful acquisitions and efficient management of acquired assets. Analyst estimates are needed for specific projections.
Recent Initiatives: Recent initiatives include focusing on streamlining operations, acquiring additional residential solar assets, and refinancing debt.
Summary
Spruce Power is a relatively new entrant in the residential solar asset management market. It leverages acquisitions to grow its portfolio, aiming to generate stable revenue streams. While its asset-light model offers advantages, it also faces risks related to debt levels and competition from larger players. Strategic acquisitions and efficient asset management are critical for its success. Investors should be wary of changing incentives to solar power in states where they do business.
Similar Companies

ENPH

Enphase Energy Inc



ENPH

Enphase Energy Inc

NOVA

Sunnova Energy International Inc



NOVA

Sunnova Energy International Inc

RUN

Sunrun Inc



RUN

Sunrun Inc

SEDG

SolarEdge Technologies Inc



SEDG

SolarEdge Technologies Inc
SPWR

SunPower Corporation


SPWR

SunPower Corporation
Sources and Disclaimers
Data Sources:
- Yahoo Finance
- Company filings
- Industry reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Spruce Power Holding Corp
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2019-09-03 | President, CEO & Chairman Mr. Christopher M. Hayes | ||
Sector Technology | Industry Solar | Full time employees 165 | Website https://www.sprucepower.com |
Full time employees 165 | Website https://www.sprucepower.com |
Spruce Power Holding Corporation owns and operates distributed solar energy assets in the United States. The company provides electricity to homeowners through subscription-based payments and solar renewable energy credits (SRECs) for contracted prices, which are generated by home solar energy systems. It also offers Spruce Pro servicing platform, which provides home and third party-owned solar energy systems with portfolio managed services, including billing and collections/asset recovery, account support services, financial asset management, homeowner support and servicing technology, asset operations, and transaction and execution services related to SRECs; and Spruce Pro, which offers third-party owners a range of services for residential, commercial, and industrial assets. Spruce Power Holding Corporation is headquartered in Denver, Colorado.
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