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Sunlands Technology Group (STG)
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Upturn Advisory Summary
01/06/2026: STG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.03
1 Year Target Price $1.03
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.77% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/06/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 80.17M USD | Price to earnings Ratio 1.46 | 1Y Target Price 1.03 |
Price to earnings Ratio 1.46 | 1Y Target Price 1.03 | ||
Volume (30-day avg) 1 | Beta 1.08 | 52 Weeks Range 4.28 - 15.00 | Updated Date 01/6/2026 |
52 Weeks Range 4.28 - 15.00 | Updated Date 01/6/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 18.94% | Operating Margin (TTM) 26.46% |
Management Effectiveness
Return on Assets (TTM) 11.39% | Return on Equity (TTM) 52.76% |
Valuation
Trailing PE 1.46 | Forward PE - | Enterprise Value -11671627 | Price to Sales(TTM) 0.04 |
Enterprise Value -11671627 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.11 | Enterprise Value to EBITDA 0.6 | Shares Outstanding 5108694 | Shares Floating 955634 |
Shares Outstanding 5108694 | Shares Floating 955634 | ||
Percent Insiders 8.04 | Percent Institutions 0.27 |
Upturn AI SWOT
Sunlands Technology Group
Company Overview
History and Background
Sunlands Technology Group (NYSE: STG) was founded in 2003 and is a leading online education provider in China. The company has undergone significant evolution, shifting its focus from IT training to a broader range of vocational and personal enrichment courses, leveraging technology to deliver high-quality educational experiences. Key milestones include its listing on the New York Stock Exchange in 2019.
Core Business Areas
- Online Education Services: Sunlands provides online courses and degree programs across various disciplines, including IT, business, healthcare, and personal development. They cater to individuals seeking professional advancement, career changes, or personal growth.
- Technology Platform: The company utilizes its proprietary online learning platform, which incorporates AI-driven personalized learning paths, interactive content, and robust student support systems.
Leadership and Structure
Sunlands Technology Group is led by a management team with expertise in education and technology. The organizational structure is designed to support its online learning delivery model, with departments focused on curriculum development, technology innovation, marketing, and student services.
Top Products and Market Share
Key Offerings
- Online Degree Programs: Sunlands partners with accredited universities to offer online bachelor's and master's degrees. Specific market share data for these individual programs is not publicly disclosed, but the online higher education sector in China is highly competitive, with major players like Koolearn Technology Education and TAL Education Group.
- Vocational Training Courses: These courses are designed to equip individuals with in-demand skills for specific industries. Competitors include numerous specialized online training providers and traditional vocational schools.
- Personal Enrichment Courses: A wide array of courses for hobbies and personal interests, facing competition from a broad spectrum of online content providers.
Market Dynamics
Industry Overview
The online education market in China is experiencing robust growth, driven by increasing internet penetration, a growing demand for lifelong learning, and government support for digital education. However, the sector is also characterized by intense competition and evolving regulatory landscapes.
Positioning
Sunlands is positioned as a provider of accessible and flexible online education solutions, particularly focusing on vocational training and higher education for working professionals. Its competitive advantages include its established brand, technological infrastructure, and partnerships with educational institutions.
Total Addressable Market (TAM)
The TAM for online education in China is substantial and continues to expand, driven by a large population and a growing middle class seeking to upskill and improve their career prospects. Sunlands, as a significant player, aims to capture a share of this market through its diverse offerings.
Upturn SWOT Analysis
Strengths
- Established online learning platform with AI capabilities
- Brand recognition in the Chinese online education market
- Partnerships with accredited universities for degree programs
- Diverse course offerings catering to various learning needs
Weaknesses
- Dependence on regulatory changes within the education sector
- Intense competition from both domestic and international players
- Potential for user acquisition costs to increase
- Reliance on technology infrastructure which requires continuous investment
Opportunities
- Growing demand for vocational and reskilling programs
- Expansion into new course categories and emerging educational technologies
- Leveraging AI and big data for more personalized learning experiences
- Potential for international market expansion
Threats
- Stricter government regulations on online education
- Disruptive technologies from new entrants
- Economic downturns impacting consumer spending on education
- Cybersecurity risks and data privacy concerns
Competitors and Market Share
Key Competitors
- Koolearn Technology Education (01797.HK)
- TAL Education Group (TAL)
- XuetangX (Private)
- China Education Group (00839.HK)
Competitive Landscape
Sunlands faces intense competition from established players and new entrants. Its advantages lie in its technology platform and established user base. However, it must continually innovate and adapt to regulatory changes and evolving market demands to maintain its competitive edge. Price competitiveness and the quality of educational outcomes are key differentiating factors.
Growth Trajectory and Initiatives
Historical Growth: Sunlands has demonstrated growth in user numbers and revenue over its history, particularly as the online education market in China has expanded. However, this growth has not always been linear, with periods of consolidation and strategic shifts.
Future Projections: Future growth projections are likely to be influenced by the company's ability to adapt to regulatory changes, innovate its product offerings, and effectively compete in a crowded market. Analyst estimates would provide more specific forward-looking data.
Recent Initiatives: Recent initiatives may include the development of new AI-powered learning tools, expansion of course content in high-demand areas, and strategic partnerships to broaden its reach and enhance its educational offerings.
Summary
Sunlands Technology Group is a player in China's burgeoning online education market, leveraging technology for its offerings. Its strengths lie in its platform and brand recognition, but it faces significant challenges from intense competition and a dynamic regulatory environment. Continued innovation in course development and adaptive strategies will be crucial for sustained growth and mitigating threats.
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Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Financial news outlets
- Industry reports
Disclaimers:
This information is for informational purposes only and does not constitute financial advice. Data accuracy may vary, and historical performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sunlands Technology Group
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-03-23 | CEO & Director Mr. Tongbo Liu | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 2071 | Website https://www.sunlands.com |
Full time employees 2071 | Website https://www.sunlands.com | ||
Sunlands Technology Group provides online education services through online and mobile platforms in the People's Republic of China. It offers adult online education and adult personal interest learning education through courses and educational content offerings, including interest, professional skills and professional certification preparation courses, and degree- or diploma-oriented post-secondary courses. The company also provides professional assistance and counseling services to help students make decisions that suit their learning needs and to formulate study plans throughout their enrollments in the courses; and exam preparation courses for exam-taking students. In addition, the company offers professional skills and interest courses, such as wealth management, voice acting, Chinese painting, and calligraphy; degree- or diploma-oriented post-secondary course that consist of preparation courses for a state-administered exam for learners pursuing associate diplomas or bachelor's degrees, and other degree- or diploma-oriented post-secondary courses. Further, it provides professional certification preparation courses cover various industries and professions, such as accounting, human resources, and teaching, as well as technical and consultation services. The company was formerly known as Sunlands Online Education Group and changed its name to Sunlands Technology Group in August 2018. Sunlands Technology Group was founded in 2003 and is headquartered in Beijing, the People's Republic of China.
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