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Upturn AI SWOT - About
Sunlands Technology Group (STG)
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Upturn Advisory Summary
10/17/2025: STG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.03
1 Year Target Price $1.03
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.77% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 97.98M USD | Price to earnings Ratio 2.01 | 1Y Target Price 1.03 |
Price to earnings Ratio 2.01 | 1Y Target Price 1.03 | ||
Volume (30-day avg) 1 | Beta 0.78 | 52 Weeks Range 4.28 - 15.00 | Updated Date 10/18/2025 |
52 Weeks Range 4.28 - 15.00 | Updated Date 10/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.62 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.43% | Operating Margin (TTM) 23.52% |
Management Effectiveness
Return on Assets (TTM) 9.14% | Return on Equity (TTM) 54.89% |
Valuation
Trailing PE 2.01 | Forward PE - | Enterprise Value 31837969 | Price to Sales(TTM) 0.05 |
Enterprise Value 31837969 | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 0.11 | Enterprise Value to EBITDA 0.6 | Shares Outstanding 5179652 | Shares Floating 991119 |
Shares Outstanding 5179652 | Shares Floating 991119 | ||
Percent Insiders 7.93 | Percent Institutions 0.07 |
Upturn AI SWOT
Sunlands Technology Group
Company Overview
History and Background
Sunlands Technology Group, established in 2003, is a leading online education provider in China, focusing on professional education courses. It initially offered test preparation services and has since expanded into various professional skill-based courses.
Core Business Areas
- Professional Education: Sunlands offers various degree-oriented and professional skill-based courses, covering areas like finance, accounting, IT, and management. They are designed to enhance career prospects for students.
- Online Platform: The company operates primarily through its online platform, delivering courses through live streaming, recorded lectures, and interactive learning tools.
Leadership and Structure
The company's leadership team consists of experienced executives in the education and technology sectors. The organizational structure is designed to facilitate efficient course development, marketing, and student support.
Top Products and Market Share
Key Offerings
- Degree-Oriented Courses: Sunlands offers degree-oriented courses such as associate and bachelor's degrees in partnership with Chinese universities. Market share is difficult to pinpoint precisely; revenue information is proprietary. Competitors include China Distance Education Holdings (DL), Koolearn Technology Holding (1797.HK).
- Professional Certification Courses: Courses focused on professional certifications such as accounting (e.g., ACCA), human resources, and IT. These target working professionals seeking career advancement. Precise market share unavailable. Competitors include TAL Education Group (TAL), New Oriental Education & Technology Group (EDU).
Market Dynamics
Industry Overview
The online education market in China is experiencing rapid growth, driven by increasing demand for convenient and accessible learning opportunities and government initiatives to promote online education.
Positioning
Sunlands Technology Group is positioned as a leading online education provider, offering a wide range of professional courses. Competitive advantages include its established brand, experienced faculty, and technology-driven learning platform.
Total Addressable Market (TAM)
The TAM for online education in China is projected to reach hundreds of billions of USD. Sunlands is positioned to capture a significant portion of this market, focusing on professional skills and degree-oriented programs.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Wide range of course offerings
- Experienced faculty
- Technology-driven learning platform
- Strong online presence
Weaknesses
- High marketing expenses
- Intense competition
- Regulatory risks in China
- Concerns about course completion rates
Opportunities
- Expanding course offerings
- Reaching new geographic markets
- Partnerships with universities and corporations
- Leveraging AI and other technologies to improve learning outcomes
Threats
- Increased competition from other online education providers
- Changes in government regulations
- Economic slowdown in China
- Negative publicity or reputational damage
Competitors and Market Share
Key Competitors
- DL
- EDU
- TAL
- 1797.HK
Competitive Landscape
Sunlands Technology Group faces intense competition from other online education providers in China. Its advantages include its established brand and experienced faculty. Disadvantages include high marketing expenses and regulatory risks.
Growth Trajectory and Initiatives
Historical Growth: Sunlands Technology Group experienced rapid growth in its early years, driven by the increasing demand for online education in China. However, growth has slowed down more recently.
Future Projections: Future growth is uncertain due to regulatory changes in China's education sector. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include focusing on high-demand professional skills courses and improving the quality of its online learning platform.
Summary
Sunlands Technology Group is an online education provider facing headwinds due to regulatory changes in China's education sector. While they have an established brand and focus on professional skills, high marketing expenses and regulatory risks pose significant challenges. Future growth is uncertain. They need to adapt to the evolving regulatory landscape and explore new growth opportunities.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Reports
- Third-party Research Firms
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data may be estimated and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sunlands Technology Group
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-03-23 | CEO & Director Mr. Tongbo Liu | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 2071 | Website https://www.sunlands.com |
Full time employees 2071 | Website https://www.sunlands.com | ||
Sunlands Technology Group provides online education services through online and mobile platforms in the People's Republic of China. It offers adult online education and adult personal interest learning education through courses and educational content offerings, including interest, professional skills and professional certification preparation courses, and degree- or diploma-oriented post-secondary courses. The company also provides professional assistance and counseling services to help students make decisions that suit their learning needs and to formulate study plans throughout their enrollments in the courses; and exam preparation courses for exam-taking students. In addition, the company offers professional skills and interest courses, such as wealth management, voice acting, Chinese painting, and calligraphy; degree- or diploma-oriented post-secondary course that consist of preparation courses for a state-administered exam for learners pursuing associate diplomas or bachelor's degrees, and other degree- or diploma-oriented post-secondary courses. Further, it provides professional certification preparation courses cover various industries and professions, such as accounting, human resources, and teaching, as well as technical and consultation services. The company was formerly known as Sunlands Online Education Group and changed its name to Sunlands Technology Group in August 2018. Sunlands Technology Group was founded in 2003 and is headquartered in Beijing, the People's Republic of China.
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