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Sunlands Technology Group (STG)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
12/05/2025: STG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.03
1 Year Target Price $1.03
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.77% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 80.03M USD | Price to earnings Ratio 1.47 | 1Y Target Price 1.03 |
Price to earnings Ratio 1.47 | 1Y Target Price 1.03 | ||
Volume (30-day avg) 1 | Beta 1.04 | 52 Weeks Range 4.28 - 15.00 | Updated Date 12/6/2025 |
52 Weeks Range 4.28 - 15.00 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-20 | When Before Market | Estimate - | Actual 1.3023 |
Profitability
Profit Margin 18.94% | Operating Margin (TTM) 26.46% |
Management Effectiveness
Return on Assets (TTM) 11.39% | Return on Equity (TTM) 52.76% |
Valuation
Trailing PE 1.47 | Forward PE - | Enterprise Value -10806613 | Price to Sales(TTM) 0.04 |
Enterprise Value -10806613 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.11 | Enterprise Value to EBITDA 0.6 | Shares Outstanding 5108694 | Shares Floating 955634 |
Shares Outstanding 5108694 | Shares Floating 955634 | ||
Percent Insiders 8.04 | Percent Institutions 0.27 |
Upturn AI SWOT
Sunlands Technology Group
Company Overview
History and Background
Sunlands Technology Group, also known as Sunlands Online Education Group, was founded in 2003. Initially focusing on traditional classroom-based training, it transitioned to online education. The company experienced rapid growth by leveraging online platforms to offer professional and vocational training courses.
Core Business Areas
- Professional Education: Offers a range of online degree-oriented and vocational training courses focused on in-demand skills and certifications, including fields like finance, IT, and engineering.
- Post-Graduate Education: Provides online courses and support for students preparing for postgraduate entrance exams in China.
Leadership and Structure
The leadership team typically includes a CEO, CFO, and other key executives overseeing different functional areas. The organizational structure is hierarchical, with departments for curriculum development, technology, marketing, and sales.
Top Products and Market Share
Key Offerings
- MBA and Postgraduate Exam Prep: Offers courses and resources to help students prepare for MBA and other postgraduate entrance exams in China. Market share data is not readily available, but competes with New Oriental Education & Technology Group (EDU) and TAL Education Group (TAL).
- Professional Certification Courses: Provides training and exam preparation for various professional certifications in fields such as finance (e.g., CFA, ACCA), IT (e.g., PMP), and engineering. Revenue data and market share for Sunlands is not generally publically disclosed, but many competitors exist, particularly in China.
Market Dynamics
Industry Overview
The online education industry is experiencing substantial growth, driven by increasing demand for flexible learning options and government support for online education initiatives in China. However, the industry is highly competitive and subject to evolving regulations.
Positioning
Sunlands Technology Group focuses on providing career-oriented training. Their competitive advantage lies in their online platform and access to a large student base, but faces competition from larger companies with more resources.
Total Addressable Market (TAM)
The online education market in China is estimated to be worth billions of dollars. Sunlands is positioned to capture a portion of this market by focusing on professional and vocational training. TAM value is dependent on the segment, such as post-graduate programs.
Upturn SWOT Analysis
Strengths
- Online platform and technology
- Focus on career-oriented training
- Large student base
Weaknesses
- High marketing expenses
- Dependence on online traffic acquisition
- Intense competition
- Concerns over data privacy
- High Customer Acquisition Costs
Opportunities
- Expanding into new geographic markets
- Developing new courses and programs
- Partnerships with universities and employers
- Focus on underserved niche markets.
- Leverage AI to personalized training
Threats
- Increased competition
- Changing regulations
- Economic slowdown
- Shift in student preferences
- Privacy and data breaches
Competitors and Market Share
Key Competitors
- EDU
- TAL
- GSX
Competitive Landscape
Sunlands Technology Group faces strong competition from established players with larger resources and brand recognition. Sunlands needs to differentiate itself through niche programs or innovative technologies.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was rapid initially but slowed down due to competitive pressures and regulatory changes.
Future Projections: Future projections are uncertain. Analysts are not actively providing updated estimates given the company's current restructuring.
Recent Initiatives: Focus on cost-cutting measures and restructuring to improve financial sustainability.
Summary
Sunlands Technology Group faces an uphill battle due to intense competition, high marketing expenses, and regulatory uncertainty. They need to strategically restructure and innovate to regain growth. The company's online platform remains a strength, but requires efficient cost management and unique program offerings. A focus on niche markets and efficient acquisition of students is crucial for sustainability. They are in a weaker position than leaders in the industry.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC filings
- Industry reports
- Financial news sources
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. The online education market is dynamic, and the information presented here is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sunlands Technology Group
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-03-23 | CEO & Director Mr. Tongbo Liu | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 2071 | Website https://www.sunlands.com |
Full time employees 2071 | Website https://www.sunlands.com | ||
Sunlands Technology Group provides online education services through online and mobile platforms in the People's Republic of China. It offers adult online education and adult personal interest learning education through courses and educational content offerings, including interest, professional skills and professional certification preparation courses, and degree- or diploma-oriented post-secondary courses. The company also provides professional assistance and counseling services to help students make decisions that suit their learning needs and to formulate study plans throughout their enrollments in the courses; and exam preparation courses for exam-taking students. In addition, the company offers professional skills and interest courses, such as wealth management, voice acting, Chinese painting, and calligraphy; degree- or diploma-oriented post-secondary course that consist of preparation courses for a state-administered exam for learners pursuing associate diplomas or bachelor's degrees, and other degree- or diploma-oriented post-secondary courses. Further, it provides professional certification preparation courses cover various industries and professions, such as accounting, human resources, and teaching, as well as technical and consultation services. The company was formerly known as Sunlands Online Education Group and changed its name to Sunlands Technology Group in August 2018. Sunlands Technology Group was founded in 2003 and is headquartered in Beijing, the People's Republic of China.
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