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Upturn AI SWOT - About
Sunlands Technology Group (STG)
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Upturn Advisory Summary
09/15/2025: STG (1-star) is a SELL. SELL since 5 days. Simulated Profits (21.60%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.03
1 Year Target Price $1.03
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.77% | Avg. Invested days 26 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 119.04M USD | Price to earnings Ratio 2.44 | 1Y Target Price 1.03 |
Price to earnings Ratio 2.44 | 1Y Target Price 1.03 | ||
Volume (30-day avg) 1 | Beta 0.79 | 52 Weeks Range 4.28 - 15.00 | Updated Date 09/15/2025 |
52 Weeks Range 4.28 - 15.00 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.43% | Operating Margin (TTM) 23.52% |
Management Effectiveness
Return on Assets (TTM) 9.14% | Return on Equity (TTM) 54.89% |
Valuation
Trailing PE 2.44 | Forward PE - | Enterprise Value 36196890 | Price to Sales(TTM) 0.06 |
Enterprise Value 36196890 | Price to Sales(TTM) 0.06 | ||
Enterprise Value to Revenue 0.13 | Enterprise Value to EBITDA 0.68 | Shares Outstanding 5179650 | Shares Floating 991119 |
Shares Outstanding 5179650 | Shares Floating 991119 | ||
Percent Insiders 7.93 | Percent Institutions 0.07 |
Upturn AI SWOT
Sunlands Technology Group
Company Overview
History and Background
Sunlands Technology Group, founded in 2003, is a leading online education provider in China, focusing on professional and vocational training. It has evolved from offline training to a fully online platform.
Core Business Areas
- Professional Education: Offers degree-oriented courses and vocational training programs focused on in-demand skills.
- Online Tutoring: Provides live tutoring and Q&A sessions for enhanced learning.
- Corporate Training: Offers customized training solutions for enterprises.
Leadership and Structure
Sunlands Technology Group is led by a board of directors and an executive management team. The CEO oversees overall strategy and operations.
Top Products and Market Share
Key Offerings
- Degree-Oriented Courses: Courses designed to help students obtain degrees from accredited universities. Market share for online degree programs is fragmented in China, making specific figures difficult to pinpoint. Competitors include China Online Education Group (COE), TAL Education Group (TAL) (K-12 focus but with some overlaps), and New Oriental Education & Technology Group (EDU).
- Vocational Training Courses: Courses focused on specific job skills, such as accounting, finance, and IT. Market share is also fragmented. Competitors include Koolearn Technology (01797.HK) and vocational training platforms by tech companies like Tencent and Alibaba.
Market Dynamics
Industry Overview
The online education market in China is large and growing, driven by increasing internet penetration, rising incomes, and a demand for skilled workers. However, it is also highly competitive and subject to evolving regulations.
Positioning
Sunlands Technology Group is positioned as a provider of professional and vocational training, targeting adult learners seeking career advancement. Its competitive advantages include its established brand, experienced faculty, and technology platform.
Total Addressable Market (TAM)
The online education market in China is estimated to be in the hundreds of billions of USD. Sunlands Technology Group is positioned to capture a portion of this TAM through its focus on professional and vocational training.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Extensive course offerings
- Experienced faculty
- Proprietary technology platform
Weaknesses
- High customer acquisition costs
- Dependence on online marketing channels
- Intense competition
- Geographic concentration in China
Opportunities
- Expanding into new geographic markets
- Developing new course offerings
- Acquiring smaller competitors
- Leveraging artificial intelligence and other emerging technologies
Threats
- Increasing competition
- Evolving government regulations
- Economic slowdown in China
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- TAL
- EDU
- COE
Competitive Landscape
Sunlands faces intense competition from established players with greater resources and brand recognition. Its competitive advantage lies in its specialization in professional and vocational training and its established online platform.
Major Acquisitions
None
- Year: 0
- Acquisition Price (USD millions): 0
- Strategic Rationale: No acquisitions found.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been impacted by regulatory changes and increased competition.
Future Projections: Future growth is uncertain and dependent on the company's ability to adapt to the changing market environment.
Recent Initiatives: Recent initiatives are challenging to assess without access to recent SEC filings or other official communications.
Summary
Sunlands Technology Group operates in a dynamic and competitive online education market in China. While it possesses established brand recognition and a proprietary technology platform, it faces challenges related to high customer acquisition costs and evolving regulations. The company's future success depends on its ability to adapt to the changing market environment, develop new course offerings, and expand into new geographic markets. Financial performance and growth projections are uncertain without access to recent data.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (historical)
- Industry Reports
- Analyst Estimates (where available)
Disclaimers:
This analysis is based on publicly available information and should not be considered investment advice. Market share data is approximate and may vary across sources. The online education market in China is subject to rapid change and regulatory uncertainty. Recent, comprehensive financial data may be limited for Sunlands.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sunlands Technology Group
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-03-23 | CEO & Director Mr. Tongbo Liu | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 2071 | Website https://www.sunlands.com |
Full time employees 2071 | Website https://www.sunlands.com | ||
Sunlands Technology Group provides online education services through online and mobile platforms in the People's Republic of China. It offers adult online education and adult personal interest learning education through courses and educational content offerings, including interest, professional skills and professional certification preparation courses, and degree- or diploma-oriented post-secondary courses. The company also provides professional assistance and counseling services to help students make decisions that suit their learning needs and to formulate study plans throughout their enrollments in the courses; and exam preparation courses for exam-taking students. In addition, the company offers professional skills and interest courses, such as wealth management, voice acting, Chinese painting, and calligraphy; degree- or diploma-oriented post-secondary course that consist of preparation courses for a state-administered exam for learners pursuing associate diplomas or bachelor's degrees, and other degree- or diploma-oriented post-secondary courses. Further, it provides professional certification preparation courses cover various industries and professions, such as accounting, human resources, and teaching, as well as technical and consultation services. The company was formerly known as Sunlands Online Education Group and changed its name to Sunlands Technology Group in August 2018. Sunlands Technology Group was founded in 2003 and is headquartered in Beijing, the People's Republic of China.
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