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Upturn AI SWOT - About
Sunlands Technology Group (STG)
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Upturn Advisory Summary
07/17/2025: STG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.03
1 Year Target Price $1.03
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.31% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 173.01M USD | Price to earnings Ratio 4.1 | 1Y Target Price 1.03 |
Price to earnings Ratio 4.1 | 1Y Target Price 1.03 | ||
Volume (30-day avg) 1 | Beta 0.76 | 52 Weeks Range 4.25 - 15.00 | Updated Date 07/17/2025 |
52 Weeks Range 4.25 - 15.00 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.58% | Operating Margin (TTM) 15.21% |
Management Effectiveness
Return on Assets (TTM) 7.8% | Return on Equity (TTM) 57.61% |
Valuation
Trailing PE 4.1 | Forward PE - | Enterprise Value 69698054 | Price to Sales(TTM) 0.09 |
Enterprise Value 69698054 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.07 | Enterprise Value to EBITDA 1.52 | Shares Outstanding 5199350 | Shares Floating 1000946 |
Shares Outstanding 5199350 | Shares Floating 1000946 | ||
Percent Insiders 7.9 | Percent Institutions 0.05 |
Upturn AI SWOT
Sunlands Technology Group
Company Overview
History and Background
Sunlands Technology Group is a leading online education provider in China, focusing on professional and vocational training. Founded in 2003, the company initially offered offline courses but transitioned to online learning in 2010. Key milestones include its IPO on the New York Stock Exchange (NYSE) in 2018.
Core Business Areas
- Professional Education: Sunlands offers online degree-oriented courses and vocational training programs aimed at improving students' employability and career prospects.
- Vocational Training: Provides courses covering areas such as finance, accounting, IT, and other in-demand skills, tailored for specific industries and job roles.
Leadership and Structure
The company's leadership team consists of key executives responsible for strategy, operations, and technology. The organizational structure is designed to support online education delivery and student support services.
Top Products and Market Share
Key Offerings
- Degree-Oriented Courses: These programs focus on helping students obtain academic degrees through online learning platforms. Sunlands delivers higher educational content using live interactive videos and prerecorded video courses that students can access through the companyu2019s proprietary online platform. Competitors include Koolearn, China Online Education Group (51Talk).
- Professional Certification Courses: Courses designed to help individuals obtain professional certifications, such as accounting, finance, and IT qualifications. Competitors include Udemy, Coursera. Revenue for professional certification courses is not specifically broken out in financial reports, but it's a significant portion of overall revenue.
Market Dynamics
Industry Overview
The online education market in China is experiencing rapid growth, driven by increasing demand for upskilling and reskilling opportunities. The COVID-19 pandemic further accelerated the adoption of online learning platforms.
Positioning
Sunlands Technology Group is positioned as a leading player in the online professional education market in China. Its competitive advantages include its established brand, extensive course offerings, and technology platform.
Total Addressable Market (TAM)
The TAM for online education in China is estimated to be in the billions of dollars and growing annually. Sunlands Technology Group aims to capture a significant share of this market by expanding its course offerings and improving its technology infrastructure.
Upturn SWOT Analysis
Strengths
- Established Brand Recognition
- Extensive Course Portfolio
- Proprietary Online Learning Platform
- Experienced Management Team
Weaknesses
- High Marketing Expenses
- Intense Competition
- Regulatory Risks in China
- Relatively Low Profit Margins
Opportunities
- Expanding into New Course Categories
- Partnerships with Universities and Employers
- Leveraging AI and other technologies for enhanced learning experiences
- Growing Demand for Online Education in Lower-Tier Cities
Threats
- Increased Competition from Larger Tech Companies
- Changes in Government Regulations
- Economic Slowdown in China
- Negative Perception of Online Education Quality
Competitors and Market Share
Key Competitors
- TAL (TAL)
- EDU (EDU)
- NEW (EDU)
Competitive Landscape
Sunlands Technology Group faces intense competition from larger and better-funded players. Its competitive advantages include its established brand and focus on specific niche markets.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by slower growth and declining revenue.
Future Projections: Future growth projections are uncertain, dependent on the company's ability to adapt to the changing market and regulatory environment.
Recent Initiatives: Recent initiatives include expanding course offerings, improving technology infrastructure, and forming strategic partnerships.
Summary
Sunlands Technology Group operates in a competitive and evolving market environment in the online education industry. While it has some strengths such as brand recognition and a proprietary online learning platform, it faces several weaknesses including high marketing expenses and intense competition. The company needs to focus on capitalizing on growth opportunities and mitigating the external threats it faces.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Financial data and market share estimates are based on available information and may not be precise. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sunlands Technology Group
Exchange NYSE | Headquaters - | ||
IPO Launch date 2018-03-23 | CEO & Director Mr. Tongbo Liu | ||
Sector Consumer Defensive | Industry Education & Training Services | Full time employees 2071 | Website https://www.sunlands.com |
Full time employees 2071 | Website https://www.sunlands.com | ||
Sunlands Technology Group provides online education services through online and mobile platforms in the People's Republic of China. It offers adult online education and adult personal interest learning education through courses and educational content offerings, including interest, professional skills and professional certification preparation courses, and degree- or diploma-oriented post-secondary courses. The company also provides professional assistance and counseling services to help students make decisions that suit their learning needs and to formulate study plans throughout their enrollments in the courses; and exam preparation courses for exam-taking students. In addition, the company offers professional skills and interest courses, such as wealth management, voice acting, Chinese painting, and calligraphy; degree- or diploma-oriented post-secondary course that consist of preparation courses for a state-administered exam for learners pursuing associate diplomas or bachelor's degrees, and other degree- or diploma-oriented post-secondary courses. Further, it provides professional certification preparation courses cover various industries and professions, such as accounting, human resources, and teaching, as well as technical and consultation services. The company was formerly known as Sunlands Online Education Group and changed its name to Sunlands Technology Group in August 2018. Sunlands Technology Group was founded in 2003 and is headquartered in Beijing, the People's Republic of China.
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