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Upturn AI Summary - About
SU Group Holdings Limited(SUGP)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SUGP
10/23/2026: SUGP (1-star) is currently NOT-A-BUY. Pass it for now.
SU Group Holdings Limited is a specialized provider of security and facility management services, primarily serving the Hong Kong commercial and public sectors. The company’s primary strength lies in its portfolio of recurring maintenance contracts, which provide a stable revenue foundation. Its main growth opportunity involves expanding its technological capabilities, such as AI-driven surveillance, to service a broader client base. However, investors should note the risks associated with geographic concentration, competitive pressure from larger international firms, and the company's relatively small market capitalization. It may best suit investors looking for exposure to the Hong Kong urban security market who can tolerate the volatility associated with a smaller, service-oriented company.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Limited market scale in Hong Kong may restrict aggressive long-term growth potential. |
| Momentum investor | Weak fit | Liquidity and volatility profiles often present challenges for momentum strategies. |
| Value investor | Mixed fit | Valuation depends heavily on the consistency of the maintenance contract backlog. |
| Dividend investor | Weak fit | The company currently focuses capital on operational growth rather than shareholder distributions. |
| Low-risk investor | Weak fit | Small-cap status and regional concentration create higher volatility risks for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Small-cap stocks are often prone to significant price swings due to lower trading volumes. |
| Valuation risk | Medium | Accurate valuation is difficult without a long public track record. |
| Competition risk (regional security services) | High | Competition from global and local firms puts constant pressure on margins. |
| Business quality | Medium | Service-based models have stable revenue but can be difficult to scale rapidly. |
| Dividend income | Low / none | Dividends are not currently part of the capital return strategy. |
| Execution risk | Medium | Reliance on contract renewals requires strong operational execution and client retention. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -54.74% | Avg. Invested days 8 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 0.43M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 1.6M shares | Beta 0.9 | 52 Weeks Range 1.47 - 291.00 | Updated Date 10/25/2026 |
52 Weeks Range 1.47 - 291.00 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -49.8 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Security System Maintenance | Recurring service fees for maintaining installed security and surveillance systems. | Provides steady, predictable cash flow. |
| Security Installation | Project-based design and installation of security hardware. | Provides one-time, higher-margin revenue based on new contracts. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value -1.48M | Price to Sales(TTM) - |
Enterprise Value -1.48M | Price to Sales(TTM) - | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 40.91 | Shares Outstanding 237.47K | Shares Floating 111.66K |
Shares Outstanding 237.47K | Shares Floating 111.66K | ||
Percent Insiders 0.26 | Percent Institutions 0.19 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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