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Upturn AI Summary - About
SU Group Holdings Limited Ordinary Shares(SUGP)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SUGP
09/25/2026: SUGP (1-star) is currently NOT-A-BUY. Pass it for now.
SU Group Holdings Limited is a Hong Kong-based service provider specializing in security-related engineering and building maintenance. The company benefits from a stable revenue base supported by long-term service contracts with government and institutional clients. Its primary growth opportunity lies in upgrading legacy facilities to modern, tech-enabled standards. However, investors must weigh these strengths against significant risks, including high customer concentration and intense competition within the fragmented Hong Kong market. The stock may suit investors looking for exposure to regional infrastructure services, though the lack of a dividend and small-cap liquidity warrant caution.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company operates in a mature, slow-growth market with limited prospects for rapid scaling. |
| Momentum investor | Weak fit | The stock lacks the high volatility or volume trends typically sought by momentum traders. |
| Value investor | Mixed fit | Potential value exists if the stock trades significantly below tangible book value, but business growth remains constrained. |
| Dividend investor | Weak fit | The company does not prioritize regular dividend distributions. |
| Low-risk investor | Weak fit | Micro-cap stocks in this sector carry liquidity and operational concentration risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a micro-cap, the stock is subject to significant price swings on low trading volume. |
| Valuation risk | Medium | Valuation is sensitive to market sentiment and the company's ability to maintain contract margins. |
| Competition risk (service market saturation) | High | The sector is highly fragmented with many aggressive local competitors. |
| Business quality | Medium | The business is essentially a labor-intensive service provider with low-to-moderate moats. |
| Dividend income | Low / none | Income investors will not find a consistent dividend yield here. |
| Execution risk | Medium | The ability to execute large contracts on time and within budget is critical for profitability. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -54.76% | Avg. Invested days 8 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.39M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 10.2M shares | Beta 0.79 | 52 Weeks Range 0.45 - 55.00 | Updated Date 09/26/2026 |
52 Weeks Range 0.45 - 55.00 | Updated Date 09/26/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.52 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Security Engineering | Design, installation, and commissioning of integrated security and surveillance systems. | The company gets paid to install and setup cameras and alarm systems for buildings. |
| Building Maintenance | Long-term service agreements for the upkeep of building facilities and systems. | The company provides ongoing repair and maintenance services, generating recurring income. |
| Geography: Hong Kong | Primary revenue concentration in the Hong Kong Special Administrative Region. | The company's success is almost entirely tied to the economy and property sector of Hong Kong. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value -1.51M | Price to Sales(TTM) 0.01 |
Enterprise Value -1.51M | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 0.01 | Enterprise Value to EBITDA 40.91 | Shares Outstanding 1.42M | Shares Floating 435.80K |
Shares Outstanding 1.42M | Shares Floating 435.80K | ||
Percent Insiders 0.73 | Percent Institutions 1.18 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About SU Group Holdings Limited Ordinary Shares
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2024-01-24 | Chairman & CEO Mr. Ming Chan | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 316 | Website https://www.sugroup.com.hk |
Full time employees 316 | Website https://www.sugroup.com.hk | ||
SU Group Holdings Limited, through its subsidiaries, operates as an integrated security-related services company in Hong Kong and internationally. It operates in two segments, Security-Related Engineering Services Business, and Security Guarding and Screening Services Business. The company provides security-related engineering, security guarding and screening, and related vocational training services. It also engages in the design, supply, installation, maintenance, and testing and commissioning of various security systems. In addition, the company offers threat detection systems, including X-ray machines, trace detection products, metal detectors, and mail screening machines; traffic and pedestrian control systems, such as traffic control, automatic fare control, automatic door, and people counting systems, as well as turnstiles; and ELV systems, such as CCTV systems, access control systems, public address systems, and building management systems. Further, the company provides screening services, such as the detection of explosives, and incendiary devices in air cargo consignment and detection of dangerous goods through threat detection systems by screeners; and training courses for basic security services, mandatory basic safety, and training revalidation courses. Additionally, it offers leasing equipment and project and maintenance services. SU Group Holdings Limited was founded in 1998 and is headquartered in Kwun Tong, Hong Kong. SU Group Holdings Limited is a subsidiary of Exceptional Engineering Limited.
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