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SU Group Holdings Limited Ordinary Shares (SUGP)

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Upturn Advisory Summary
10/23/2025: SUGP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -65.73% | Avg. Invested days 16 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 6.92M USD | Price to earnings Ratio 5 | 1Y Target Price - |
Price to earnings Ratio 5 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 0.35 - 3.25 | Updated Date 06/29/2025 |
52 Weeks Range 0.35 - 3.25 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.1 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.85% | Operating Margin (TTM) 0.61% |
Management Effectiveness
Return on Assets (TTM) 5.33% | Return on Equity (TTM) 13.82% |
Valuation
Trailing PE 5 | Forward PE - | Enterprise Value 1185054 | Price to Sales(TTM) 0.04 |
Enterprise Value 1185054 | Price to Sales(TTM) 0.04 | ||
Enterprise Value to Revenue 0.05 | Enterprise Value to EBITDA 0.6 | Shares Outstanding 13847500 | Shares Floating 4019514 |
Shares Outstanding 13847500 | Shares Floating 4019514 | ||
Percent Insiders 70.97 | Percent Institutions 0.36 |
Upturn AI SWOT
SU Group Holdings Limited Ordinary Shares
Company Overview
History and Background
SU Group Holdings Limited, though listed on the US market, primarily operates as a provider of educational services in China. Founded in 2005, it began by offering test preparation for college entrance exams. Over time, it expanded into vocational training and educational content.
Core Business Areas
- Online Education: Offers online courses and tutoring services to students across various grade levels and subjects. It leverages technology to provide personalized learning experiences and expand its reach to remote areas.
- Vocational Training: Provides vocational training programs focused on practical skills to enhance employment prospects for students. These programs cover various fields, including IT, healthcare, and business.
- Educational Content: Develops and distributes educational content such as textbooks, workbooks, and digital resources. These materials are used in schools and training centers across China.
Leadership and Structure
SU Group Holdings Limited is led by a board of directors and a management team headed by the CEO. The company has a functional organizational structure with departments focused on operations, technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- K-12 Online Tutoring: Provides online tutoring services for students in kindergarten through 12th grade, covering subjects like math, science, and English. Market share data specific to SU Group is unavailable, but competitors like TAL Education and New Oriental Education & Technology Group dominate this segment. This product line is heavily influenced by Chinese regulations, and is experiencing contraction in response.
- Professional Certification Programs: Offers professional certification courses focused on areas such as accounting, finance, and IT. Similar to the online tutoring service, specific market share data is not available. Major competitors in this space include institutions like Kaplan and local Chinese training centers.
- Digital Educational Resources: Develops and distributes digital educational resources such as e-books, online courses, and learning apps. Market share specifics are unknown but is heavily competitive. Competitors include NetEase and Tencent in China.
Market Dynamics
Industry Overview
The Chinese education market is large and rapidly growing, driven by increasing disposable incomes and a strong emphasis on education. However, the industry is also subject to strict regulations and intense competition.
Positioning
SU Group Holdings Limited occupies a niche position in the Chinese education market, focusing on online education and vocational training. It competes with larger players but aims to differentiate itself through specialized content and personalized learning.
Total Addressable Market (TAM)
The TAM for online education in China is estimated to be in the hundreds of billions of dollars. SU Group Holdings Limited is positioned to capture a portion of this market, but its market share is relatively small compared to the larger players. The Chinese government is constantly refining its policies with respect to the online education market.
Upturn SWOT Analysis
Strengths
- Online platform with extensive reach
- Experienced management team
- Focus on vocational training
- Strong brand recognition in specific regions of China
Weaknesses
- Relatively small market share compared to larger competitors
- Geographic concentration in China
- Limited international presence
- Heavily dependent on Chinese regulations
Opportunities
- Expansion into new geographic regions within China
- Development of new educational products and services
- Strategic partnerships with other education providers
- Increasing demand for online education
Threats
- Intense competition from larger players
- Changing regulatory landscape in China
- Economic downturn in China
- Technological disruptions
Competitors and Market Share
Key Competitors
- TAL (TAL)
- EDU (EDU)
- GSX (GOTU)
Competitive Landscape
SU Group Holdings Limited faces intense competition. While its competitors might be slightly larger in market share, each has had to address compliance issues with respect to Chinese regulatory requirements. Some competitors have opted to focus on other educational content.
Growth Trajectory and Initiatives
Historical Growth: Past growth was rapid, but recent regulatory changes have impacted the education sector in China.
Future Projections: Future growth is difficult to project due to regulatory uncertainty.
Recent Initiatives: Recent initiatives focused on adapting to the changing regulatory environment.
Summary
SU Group Holdings Limited faces significant headwinds due to regulatory changes in China. While the company has historically demonstrated rapid growth, its future prospects are uncertain. Navigating the regulatory environment will be critical for SU Group Holdings Limited's survival and growth, as is a shift away from markets affected by regulation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Industry Reports
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is estimated and may not be precise. Regulatory changes can significantly impact the education sector in China.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About SU Group Holdings Limited Ordinary Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2024-01-24 | Chairman & CEO Mr. Ming Chan | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 202 | Website https://www.sugroup.com.hk |
Full time employees 202 | Website https://www.sugroup.com.hk | ||
SU Group Holdings Limited, through its subsidiaries, operates as an integrated security-related services company in Hong Kong. It operates through two segments, Security-Related Engineering Services Business; and Security Guarding and Screening Services Business. The company primarily provides security-related engineering, security guarding and screening, and related vocational training services. It also engages in the design, supply, installation, maintenance, and testing and commissioning of various security systems. In addition, the company offers threat detection systems, including X-ray machines, trace detection products, metal detectors, and mail screening machines; traffic and pedestrian control systems, such as traffic control system, automatic fare control systems, turnstiles, automatic door system, and people counting systems; and extra-low voltage systems comprising closed-circuit television, access control, public address, and building management systems to commercial properties, public facilities, and residential properties. Further, the company provides screening services, such as the detection of explosives, and incendiary devices in air cargo consignment and detection of dangerous goods through threat detection systems by screeners; and training courses for basic security services, mandatory basic safety, and training revalidation courses. Additionally, it offers equipment leasing services. SU Group Holdings Limited was founded in 1998 and is headquartered in Kwun Tong, Hong Kong. SU Group Holdings Limited is a subsidiary of Exceptional Engineering Limited.

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