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TAP 
Molson Coors Brewing Co Class B (TAP)
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Upturn Advisory Summary
12/02/2025: TAP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $50.81
1 Year Target Price $50.81
| 4 | Strong Buy |
| 4 | Buy |
| 14 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.06% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/02/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.20B USD | Price to earnings Ratio - | 1Y Target Price 50.81 |
Price to earnings Ratio - | 1Y Target Price 50.81 | ||
Volume (30-day avg) 23 | Beta 0.45 | 52 Weeks Range 42.94 - 63.47 | Updated Date 12/2/2025 |
52 Weeks Range 42.94 - 63.47 | Updated Date 12/2/2025 | ||
Dividends yield (FY) 3.94% | Basic EPS (TTM) -10.48 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When Before Market | Estimate 1.73 | Actual 1.67 |
Profitability
Profit Margin -18.64% | Operating Margin (TTM) 16.49% |
Management Effectiveness
Return on Assets (TTM) 4.41% | Return on Equity (TTM) -17.3% |
Valuation
Trailing PE - | Forward PE 8.2 | Enterprise Value 14609201338 | Price to Sales(TTM) 0.82 |
Enterprise Value 14609201338 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.3 | Enterprise Value to EBITDA 6.06 | Shares Outstanding 185297875 | Shares Floating 177573985 |
Shares Outstanding 185297875 | Shares Floating 177573985 | ||
Percent Insiders 12.4 | Percent Institutions 95.78 |
Upturn AI SWOT
Molson Coors Brewing Co Class B
Company Overview
History and Background
Molson Coors Brewing Company was formed in 2005 through the merger of Molson and Coors. Molson was founded in Montreal in 1786. Coors was founded in Golden, Colorado in 1873. The company has grown through organic growth and acquisitions.
Core Business Areas
- Americas: Focuses on brewing and selling beer and other beverage products in North and South America. Brands include Coors Light, Molson Canadian, Miller Lite (in some markets), and various craft and import brands.
- Europe, Middle East & Africa (EMEA): Operates breweries and sells beer and other beverage products in Europe, the Middle East, and Africa. Brands include Carling, Staropramen, and local beers specific to each region.
Leadership and Structure
The company is led by Gavin Hattersley (CEO). The organizational structure includes regional divisions (Americas, EMEA) and functional departments (marketing, finance, operations).
Top Products and Market Share
Key Offerings
- Competitors: Anheuser-Busch InBev (Bud Light), Heineken (Heineken Light), Constellation Brands (Corona Light)
- Coors Light: A light lager popular in North America. Competitors include Bud Light (ABI), Miller Lite (Molson Coors in certain markets), and other light lagers. Market share is significant within the light beer category. Revenue is a significant portion of overall sales, exact figures not publicly broken out.
- Competitors: Anheuser-Busch InBev (Bud Light), Coors Light (Molson Coors)
- Miller Lite: A light lager, part of the Molson Coors portfolio for select markets. Competitors include Bud Light (ABI), Coors Light (Molson Coors). Competes primarily in the US market. Revenue is a significant portion of overall sales, exact figures not publicly broken out.
- Competitors: Anheuser-Busch InBev (Labatt Blue), Sleeman Breweries (Sleeman Cream Ale)
- Molson Canadian: A popular lager in Canada. Competitors include Labatt Blue (ABI), and other Canadian lagers. Market share is significant in the Canadian market. Revenue is a significant portion of overall sales in Canada, exact figures not publicly broken out.
- Competitors: Asahi (Pilsner Urquell), Budweiser Budvar (Czechvar)
- Staropramen: A Czech pilsner, sold primarily in Europe. Competitors include Pilsner Urquell (Asahi), Budweiser Budvar (Czechvar). Revenue is a significant portion of overall sales in Europe, exact figures not publicly broken out.
Market Dynamics
Industry Overview
The brewing industry is mature and competitive, with trends including the rise of craft beer, increased focus on non-alcoholic beverages, and consolidation among major players. Regulatory changes and evolving consumer preferences also impact the industry.
Positioning
Molson Coors is a major global brewer with a portfolio of mainstream and premium brands. The company focuses on cost efficiency and brand building.
Total Addressable Market (TAM)
The global beer market is estimated at over $600 billion. Molson Coors is a significant player with a diversified portfolio, positioned to capture a portion of this market.
Upturn SWOT Analysis
Strengths
- Established brands
- Global distribution network
- Cost-saving programs
- Strong market position in key regions
Weaknesses
- Reliance on mature markets
- Declining beer consumption in some regions
- High debt levels
- Slower innovation compared to craft brewers
Opportunities
- Growth in emerging markets
- Expansion into non-alcoholic beverages
- Acquisitions of craft breweries
- Increased focus on sustainability
Threats
- Intense competition
- Changing consumer preferences
- Increased regulation
- Economic downturns
Competitors and Market Share
Key Competitors
- BUD
- TAP
- STZ
- BF.B
Competitive Landscape
Molson Coors faces intense competition from larger brewers (ABI, Heineken) and smaller craft breweries. Key advantages include brand recognition and global distribution. Disadvantages include high debt and slower innovation.
Major Acquisitions
Clearly Kombucha
- Year: 2018
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion into non-alcoholic beverage category. (Price undisclosed)
Growth Trajectory and Initiatives
Historical Growth: Molson Coors' growth has been moderate, driven by acquisitions and cost-cutting measures. Revenue growth has been inconsistent, impacted by changing consumer preferences.
Future Projections: Analyst estimates project moderate revenue growth driven by premiumization and emerging markets. Earnings growth is expected to be higher due to cost efficiencies.
Recent Initiatives: Recent Initiatives data needs to be populated with actual values when they are available. Recent initiatives include focusing on premium brands, expanding into non-alcoholic beverages, and implementing cost-saving programs.
Summary
Molson Coors is a major player in the global brewing industry with established brands and a wide distribution network. While the company faces challenges from declining beer consumption in some regions and intense competition, it has opportunities to grow in emerging markets and through diversification into non-alcoholic beverages. The company's financial performance is stable, but it needs to focus on innovation and cost efficiency to maintain its competitive edge. Overcoming debt and driving meaningful brand momentum will be key.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations Website
- Industry Reports (e.g., IBISWorld, Statista)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Analyst Reports
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results. Verify information with official sources before making investment decisions. Market share data is based on available estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Molson Coors Brewing Co Class B
Exchange NYSE | Headquaters Golden, CO, United States | ||
IPO Launch date 1984-09-07 | President, CEO and Director Mr. Rahul Goyal | ||
Sector Consumer Defensive | Industry Beverages - Brewers | Full time employees 16800 | Website https://www.molsoncoors.com |
Full time employees 16800 | Website https://www.molsoncoors.com | ||
Molson Coors Beverage Company manufactures, markets, and sells beer and other malt beverage products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers flavored malt beverages including hard seltzers, craft, spirits, and ready to drink beverages. It provides its products under Arnold Palmer Spiked, Aspall Cider, Blue Moon, Beck's, Blue Run Spirits, Cobra, Corona Extra, Coors Original, Five Trail, Heineken, Leinenkugel's, Madri, Miller Genuine Draft, Molson Ultra, Peroni Nastro Azurro, Pilsner Urquell, Redd's, Sharp's, Simply Spiked, Sol, Staropramen, Stella Artois, Topo Chico Hard Seltzer, ZOA Energy, and Vizzy Hard Seltzer above premium brands; Bergenbier, Borsodi, Burgasko, Caraiman, Carling, Coors Banquet, Coors Light, Jelen, Kamenitza, Miller Lite, Molson Canadian brands, Niksicko, and O"ujsko under the premium brands; and Branik, Icehouse, Keystone, Lowenbrau, Miller High Life, Milwaukee's Best, and Steel Reserve under the economy brands. The company was formerly known as Molson Coors Brewing Company and changed its name to Molson Coors Beverage Company in January 2020. Molson Coors Beverage Company was founded in 1774 and is based in Golden, Colorado.
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