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Molson Coors Brewing Co Class B(TAP)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for TAP
11/05/2026: TAP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Molson Coors is a well-established beverage company primarily focused on brewing and selling iconic beer brands like Coors Light and Miller Lite. Its main strength lies in its extensive scale, distribution reach, and a portfolio of brands with significant consumer heritage. The company's primary growth story is its ongoing pivot toward higher-margin premium products and 'beyond beer' categories such as ready-to-drink cocktails. Key risks include intense competition from global brewers, the long-term decline in core lager consumption, and high debt levels. The stock may best suit value and dividend-oriented investors, while stakeholders should monitor successful execution of its premiumization and diversification strategies.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company operates in a mature, slow-growth industry rather than a high-growth sector. |
| Momentum investor | Mixed fit | Momentum depends on successful brand revitalization and favorable quarterly performance trends. |
| Value investor | Strong fit | The stock often trades at valuation multiples that reflect its status as an established, cash-generative consumer staples company. |
| Dividend investor | Strong fit | The company provides a consistent dividend yield, making it suitable for income-focused portfolios. |
| Low-risk investor | Strong fit while signal remains positive | As a large-cap consumer staple, the stock typically exhibits lower relative volatility than high-growth technology sectors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | Market sentiment toward consumer staples can shift based on economic outlooks. |
| Valuation risk | Low | The stock is generally priced based on long-term cash flow expectations rather than speculative growth. |
| Competition risk (Brewing) | High | Fierce competition from global beer giants and shifts toward spirits threaten market share. |
| Business quality | Medium / high | The company has strong, entrenched brands with significant scale advantages. |
| Dividend income | Medium | Dividend sustainability is tied to the company's ability to maintain stable margins in a changing consumer landscape. |
| Execution risk | Medium | Successful brand rejuvenation and shifting toward premium products require precise operational execution. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -16.84% | Avg. Invested days 41 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.04B USD | Price to earnings Ratio - | 1Y Target Price 43.62 |
Price to earnings Ratio - | 1Y Target Price 43.62 | ||
Volume (30-day avg) 3.3M shares | Beta 0.45 | 52 Weeks Range 35.52 - 53.00 | Updated Date 11/05/2026 |
52 Weeks Range 35.52 - 53.00 | Updated Date 11/05/2026 | ||
Dividends yield (FY) 4.54% | Basic EPS (TTM) -11.64 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| North America Beer | Production and sale of Coors Light, Miller Lite, and Molson Canadian. | This is the primary engine of the company, generating the bulk of its revenue and cash flow. |
| International Operations | Operations in Europe and other regions focusing on local and global brands like Staropramen. | This provides geographic diversification and exposure to different consumer habits outside North America. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-05 | When Before Market | Estimate 1.47 | Actual 1.46 |
Profitability
Profit Margin -20.81% | Operating Margin (TTM) 11.3% |
Management Effectiveness
Return on Assets (TTM) 3.79% | Return on Equity (TTM) -19.47% |
Valuation
Trailing PE - | Forward PE 7.7 | Enterprise Value 13.39B | Price to Sales(TTM) 0.73 |
Enterprise Value 13.39B | Price to Sales(TTM) 0.73 | ||
Enterprise Value to Revenue 1.21 | Enterprise Value to EBITDA 6.31 | Shares Outstanding 174.12M | Shares Floating 156.19M |
Shares Outstanding 174.12M | Shares Floating 156.19M | ||
Percent Insiders 12.78 | Percent Institutions 109.64 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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