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Upturn AI SWOT - About
TAP 
Molson Coors Brewing Co Class B (TAP)
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Upturn Advisory Summary
10/13/2025: TAP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $53.33
1 Year Target Price $53.33
| 4 | Strong Buy |
| 4 | Buy |
| 14 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.06% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.11B USD | Price to earnings Ratio 9.08 | 1Y Target Price 53.33 |
Price to earnings Ratio 9.08 | 1Y Target Price 53.33 | ||
Volume (30-day avg) 23 | Beta 0.63 | 52 Weeks Range 43.80 - 63.47 | Updated Date 10/13/2025 |
52 Weeks Range 43.80 - 63.47 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 3.96% | Basic EPS (TTM) 5.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.19% | Operating Margin (TTM) 18.51% |
Management Effectiveness
Return on Assets (TTM) 3.94% | Return on Equity (TTM) 7.86% |
Valuation
Trailing PE 9.08 | Forward PE 7.92 | Enterprise Value 14848417580 | Price to Sales(TTM) 0.81 |
Enterprise Value 14848417580 | Price to Sales(TTM) 0.81 | ||
Enterprise Value to Revenue 1.32 | Enterprise Value to EBITDA 6.1 | Shares Outstanding 185387559 | Shares Floating 177595249 |
Shares Outstanding 185387559 | Shares Floating 177595249 | ||
Percent Insiders 12.38 | Percent Institutions 95.35 |
Upturn AI SWOT
Molson Coors Brewing Co Class B
Company Overview
History and Background
Molson Coors Brewing Company was formed in 2005 through the merger of Molson of Canada and Coors of the United States. Molson, founded in Montreal in 1786, is North America's oldest brewery. Coors began brewing in Golden, Colorado, in 1873. The merger created one of the world's largest brewers.
Core Business Areas
- Americas: Focuses on the North American market, including the United States, Canada, and Latin America, with a portfolio of mainstream, premium, and craft beers, as well as flavored malt beverages.
- EMEA & APAC: Handles operations in Europe, the Middle East, Africa, and the Asia-Pacific region, offering a diverse range of beer and beverage brands tailored to local markets.
Leadership and Structure
The company is led by CEO Gavin Hattersley. The organizational structure includes regional business units (Americas and EMEA & APAC) and central functions such as finance, marketing, and operations.
Top Products and Market Share
Key Offerings
- Coors Light: A light lager with significant market share in North America. Competitors include Bud Light (AB InBev) and Miller Lite (Molson Coors themselves).
- Miller Lite: A light lager, especially popular in the US. Competitors include Bud Light (AB InBev) and Coors Light (Molson Coors themselves).
- Molson Canadian: A popular Canadian beer brand. Competitors include Labatt Blue (AB InBev) and Sleeman (Sapporo).
- Blue Moon: A Belgian-style wheat ale. Competitors include Hoegaarden (AB InBev) and Shock Top (AB InBev).
Market Dynamics
Industry Overview
The brewing industry is highly competitive, with large multinational corporations, craft breweries, and regional players vying for market share. Trends include the rise of craft beer, increasing demand for low-calorie and non-alcoholic beverages, and evolving consumer preferences.
Positioning
Molson Coors holds a strong position as one of the largest brewers globally, with a diverse portfolio spanning mainstream, premium, and craft segments. Its competitive advantages include established brands, extensive distribution networks, and economies of scale.
Total Addressable Market (TAM)
The global alcoholic beverages market is estimated at over $1.5 trillion. Molson Coors is positioned to capture a segment of this TAM with their portfolio of beer and beverage products.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Economies of scale
- Global presence
- Experienced management team
Weaknesses
- Dependence on mature markets
- Brand portfolio requires constant innovation
- Vulnerable to changing consumer preferences
- Competition from craft breweries
- Debt load.
Opportunities
- Expansion into emerging markets
- Acquisition of craft breweries
- Development of new product categories (e.g., cannabis-infused beverages)
- Increased focus on sustainability
- Growth in the low and no alcohol category
Threats
- Intense competition
- Changing consumer preferences
- Increased regulation
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BUD
- STZ
- HEINY
Competitive Landscape
Molson Coors faces intense competition from global brewers like AB InBev and Heineken, as well as regional and craft brewers. The company differentiates itself through its brand portfolio, distribution network, and focus on innovation.
Major Acquisitions
Clearly Kombucha
- Year: 2018
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion into non-alcoholic beverages.
Growth Trajectory and Initiatives
Historical Growth: Molson Coors has experienced moderate growth in recent years, driven by acquisitions, innovation, and expansion into new markets.
Future Projections: Analyst estimates suggest continued moderate growth, with a focus on premiumization, innovation, and cost optimization.
Recent Initiatives: Recent initiatives include the acquisition of new brands, investments in brewery modernization, and the launch of new products in the craft and flavored beverage segments.
Summary
Molson Coors is a major player in the global brewing industry with a strong brand portfolio and distribution network. However, it faces intense competition and changing consumer preferences. The company is focusing on premiumization, innovation, and cost optimization to drive future growth. Managing debt and adapting to the rise of craft beer will be critical for its long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Analyst estimates
- Market research data
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The data is based on publicly available information and may not be entirely accurate or complete. The views expressed are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Molson Coors Brewing Co Class B
Exchange NYSE | Headquaters Golden, CO, United States | ||
IPO Launch date 1984-09-07 | President, CEO and Director Mr. Rahul Goyal | ||
Sector Consumer Defensive | Industry Beverages - Brewers | Full time employees 16800 | Website https://www.molsoncoors.com |
Full time employees 16800 | Website https://www.molsoncoors.com | ||
Molson Coors Beverage Company manufactures, markets, and sells beer and other malt beverage products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company offers flavored malt beverages including hard seltzers, craft, spirits, and ready to drink beverages. It provides its products under Arnold Palmer Spiked, Aspall Cider, Blue Moon, Beck's, Blue Run Spirits, Cobra, Corona Extra, Coors Original, Five Trail, Heineken, Leinenkugel's, Madri, Miller Genuine Draft, Molson Ultra, Peroni Nastro Azurro, Pilsner Urquell, Redd's, Sharp's, Simply Spiked, Sol, Staropramen, Stella Artois, Topo Chico Hard Seltzer, ZOA Energy, and Vizzy Hard Seltzer above premium brands; Bergenbier, Borsodi, Burgasko, Caraiman, Carling, Coors Banquet, Coors Light, Jelen, Kamenitza, Miller Lite, Molson Canadian brands, Niksicko, and O"ujsko under the premium brands; and Branik, Icehouse, Keystone, Lowenbrau, Miller High Life, Milwaukee's Best, and Steel Reserve under the economy brands. The company was formerly known as Molson Coors Brewing Company and changed its name to Molson Coors Beverage Company in January 2020. Molson Coors Beverage Company was founded in 1774 and is based in Golden, Colorado.
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