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Upturn AI Summary - About
USA TODAY Co., Inc.(TDAY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for TDAY
11/13/2026: TDAY (4-star) is currently NOT-A-BUY. Pass it for now.
USA TODAY Co., Inc. is a major U.S.-listed media and digital marketing company currently navigating a transition from traditional print publishing to a digital-first business model. The company's primary strength is the robust brand recognition of the USA TODAY network combined with its growing LocaliQ digital marketing platform. Its main growth story rests on successfully scaling high-margin digital services to offset secular declines in legacy print media. However, the company faces significant risks, including a high debt load and intense competition for digital advertising dollars from tech giants. The stock may suit value-oriented investors willing to monitor the efficacy of its digital pivot, though debt management remains a critical development to watch.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers potential for digital-first growth, but legacy print declines offset significant expansion. |
| Momentum investor | Weak fit | Recent price volatility and inconsistent earnings signals suggest caution for trend-following investors. |
| Value investor | Strong fit while signal remains positive | Low market valuation relative to industry scale may attract value investors if debt stabilization continues. |
| Dividend investor | Weak fit | The company currently pays no dividend as it focuses on debt repayment and operational transformation. |
| Low-risk investor | Weak fit | High debt load and exposure to secular decline in print media present elevated risk factors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Substantial share price fluctuations are common due to the company's complex turnaround story. |
| Valuation risk | Medium | The market heavily discounts legacy assets, potentially creating valuation traps. |
| Competition risk (Digital Advertising) | High | Competition from tech giants for digital ad share threatens long-term profitability. |
| Business quality | Medium | Legacy revenue streams are shrinking, impacting the sustainability of the core business model. |
| Dividend income | Low / none | Income-focused investors are currently not served by this equity. |
| Execution risk | High | Successfully pivoting a large legacy publisher to a digital-first SaaS model is complex and prone to failure. |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.01B USD | Price to earnings Ratio - | 1Y Target Price 9.07 |
Price to earnings Ratio - | 1Y Target Price 9.07 | ||
Volume (30-day avg) 2.8M shares | Beta 1.5 | 52 Weeks Range 4.33 - 9.21 | Updated Date 11/13/2026 |
52 Weeks Range 4.33 - 9.21 | Updated Date 11/13/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.04 |
Sector & Industry Intelligence
Sector
Communication Services
Constructive- Sentiment
- Strong Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 52.4%
- Active BUY / eligible
- 11 / 21
- 30-Day BUY Count Change
- +2
- Market state
- Strong Bullish
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Industry classification is unavailable for this snapshot.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 48.78% | Avg. Invested days 75 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Domestic Gannett Media | Subscriptions (print/digital) and advertising in the USA TODAY network. | Primary source of established but declining cash flow from legacy media. |
| Digital Marketing Solutions (LocaliQ) | Software and ad-services for SMBs. | The key growth driver aimed at offsetting print declines. |
| Newsquest | Regional UK news and media assets. | Provides stable, albeit mature, geographic revenue diversification. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-05 | When Before Market | Estimate -0.07 | Actual 0.01 |
Profitability
Profit Margin -0.26% | Operating Margin (TTM) 6.18% |
Management Effectiveness
Return on Assets (TTM) 4.59% | Return on Equity (TTM) -3.32% |
Valuation
Trailing PE - | Forward PE 28.99 | Enterprise Value 2.09B | Price to Sales(TTM) 0.46 |
Enterprise Value 2.09B | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 0.96 | Enterprise Value to EBITDA 6.98 | Shares Outstanding 147.84M | Shares Floating 102.57M |
Shares Outstanding 147.84M | Shares Floating 102.57M | ||
Percent Insiders 9.01 | Percent Institutions 94.94 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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