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Upturn AI SWOT - About
WGO 
Winnebago Industries Inc (WGO)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
08/14/2025: WGO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $38.08
1 Year Target Price $38.08
| 7 | Strong Buy |
| 1 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -35.12% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 962.85M USD | Price to earnings Ratio - | 1Y Target Price 38.08 |
Price to earnings Ratio - | 1Y Target Price 38.08 | ||
Volume (30-day avg) 14 | Beta 1.07 | 52 Weeks Range 27.69 - 63.80 | Updated Date 08/15/2025 |
52 Weeks Range 27.69 - 63.80 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 3.87% | Basic EPS (TTM) -0.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.62% | Operating Margin (TTM) 3.9% |
Management Effectiveness
Return on Assets (TTM) 1.36% | Return on Equity (TTM) -1.35% |
Valuation
Trailing PE - | Forward PE 12.84 | Enterprise Value 1533249049 | Price to Sales(TTM) 0.35 |
Enterprise Value 1533249049 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 19.73 | Shares Outstanding 28030500 | Shares Floating 27013031 |
Shares Outstanding 28030500 | Shares Floating 27013031 | ||
Percent Insiders 3.44 | Percent Institutions 113.28 |
Upturn AI SWOT
Winnebago Industries Inc
Company Overview
History and Background
Winnebago Industries Inc. was founded in 1958 in Forest City, Iowa, initially as Modernistic Industries, a division of a local construction company. It became Winnebago in 1961, pioneering mass production of RVs, leading to significant growth. The company has diversified its product line and expanded through strategic acquisitions.
Core Business Areas
- Motorhomes: Designs, develops, and manufactures motorhomes, including Class A, Class B, and Class C models. The company sells these vehicles through a network of independent dealers.
- Towable Products: Produces towable RVs, such as travel trailers and fifth wheels, catering to a broader customer base with varying recreational needs.
- Marine: Manufactures boats under the Chris-Craft and Barletta brands, expanding Winnebago's presence in the recreational vehicle market.
Leadership and Structure
Michael Happe serves as President and CEO. The company operates with a functional organizational structure, with distinct business units for motorhomes, towables, and marine products.
Top Products and Market Share
Key Offerings
- Winnebago Revel: A Class B RV designed for off-road adventures. It commands a significant share in the adventure van market. Competitors include Thor Motor Coach and Airstream.
- Winnebago Minnie Winnie: A popular Class C motorhome known for its reliability and family-friendly features. Key competitors are Forest River and Jayco.
- Grand Design Reflection: A well-regarded fifth-wheel travel trailer known for its quality and spaciousness. Competitors include Keystone RV and Heartland RV.
Market Dynamics
Industry Overview
The RV industry is cyclical, driven by consumer confidence, disposable income, and interest rates. Demand surged during the pandemic due to increased interest in outdoor recreation but has since normalized.
Positioning
Winnebago holds a leading position in the RV market, known for its brand reputation, product innovation, and extensive dealer network. It differentiates itself through quality and design.
Total Addressable Market (TAM)
The total RV market is estimated to be around $30 billion. Winnebago is positioned to capture a significant portion of this TAM through its diverse product offerings and strong brand recognition.
Upturn SWOT Analysis
Strengths
- Strong Brand Reputation
- Extensive Dealer Network
- Product Innovation
- Diversified Product Portfolio
- Experienced Management Team
Weaknesses
- Cyclical Industry
- Dependence on Economic Conditions
- High Input Costs
- Potential Warranty Costs
- Labor Availability
Opportunities
- Growing Interest in Outdoor Recreation
- Expansion into New Markets
- Development of Electric RVs
- Strategic Acquisitions
- Increased Focus on Sustainability
Threats
- Economic Downturn
- Rising Interest Rates
- Increased Competition
- Fluctuations in Fuel Prices
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- THO
- LCII
- ALRV
Competitive Landscape
Winnebago benefits from its strong brand and diverse product line. However, it faces competition from other large RV manufacturers and smaller, specialized players. Winnebago differentiates itself by focusing on innovation and quality, but must manage costs effectively.
Major Acquisitions
Chris-Craft
- Year: 2018
- Acquisition Price (USD millions): 53.4
- Strategic Rationale: Expanded Winnebago's presence in the marine market and diversified its product portfolio into luxury boats.
Newmar Corporation
- Year: 2019
- Acquisition Price (USD millions): 344
- Strategic Rationale: Expanded Winnebago's motorhome offerings, particularly in the luxury segment, and strengthened its dealer network.
Barletta Boat Company
- Year: 2021
- Acquisition Price (USD millions): 302.5
- Strategic Rationale: Significantly boosted Winnebago's position in the pontoon boat market. Barletta also added a brand that is a high margin earner for Winnebago.
Growth Trajectory and Initiatives
Historical Growth: Winnebago has experienced growth through organic expansion and acquisitions, particularly in the towables and marine segments.
Future Projections: Future growth projections depend on analyst estimates and market conditions. Factors include the overall economy, consumer spending, and industry trends.
Recent Initiatives: Recent initiatives include the development of electric RV concepts, expansion of the Barletta marine brand, and investments in manufacturing capacity.
Summary
Winnebago is a leading RV manufacturer with a strong brand and diversified product portfolio. The company's focus on innovation and acquisitions has fueled growth, however, it is susceptible to economic cycles. Winnebago must effectively manage costs and adapt to changing consumer preferences to maintain its competitive edge as interest rates have increased and the customer has become more conservative with their discretionary spending.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Financial news sources
- Winnebago investor relations website
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a financial professional. Market share data is based on estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Winnebago Industries Inc
Exchange NYSE | Headquaters Eden Prairie, MN, United States | ||
IPO Launch date 1966-01-24 | CEO, President & Director Mr. Michael J. Happe | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 5700 | Website https://www.winnebagoind.com |
Full time employees 5700 | Website https://www.winnebagoind.com | ||
Winnebago Industries, Inc. manufactures and sells recreation vehicles and marine products primarily for use in leisure travel and outdoor recreation activities. The company operates through three segments: Towable RV, Motorhome RV, and Marine. It provides towable products that are non-motorized vehicles to be towed by automobiles, pickup trucks, SUVs, or vans for use as temporary living quarters for recreational travel, such as conventional travel trailers, fifth wheels, folding camper trailers, truck campers, and park models under the Winnebago and Grand Design brand names. The company also offers motorhome RV, a self-propelled mobile dwelling used primarily as temporary living quarters during vacation and camping trips, or to support active and mobile lifestyles under the Winnebago and Newmar brand names. In addition, it offers other specialty commercial vehicles for law enforcement command centers, mobile medical clinics, and mobile office spaces; commercial vehicles as bare shells to third-party up fitters, as well as manufactures and sells recreational boats under the Chris-Craft and Barletta brand names. Further, the company is involved in the original equipment manufacturing of parts for other manufacturers and commercial vehicles. It sells its products primarily through independent dealers in the United States, Canada, and internationally. Winnebago Industries, Inc. was incorporated in 1958 and is based in Eden Prairie, Minnesota.
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