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Upturn AI SWOT - About
TOUR 
Tuniu Corp (TOUR)
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Upturn Advisory Summary
10/15/2025: TOUR (1-star) is a SELL. SELL since 1 days. Simulated Profits (-10.00%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $1.71
1 Year Target Price $1.71
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -34.11% | Avg. Invested days 33 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 96.91M USD | Price to earnings Ratio 11.93 | 1Y Target Price 1.71 |
Price to earnings Ratio 11.93 | 1Y Target Price 1.71 | ||
Volume (30-day avg) 1 | Beta 1.79 | 52 Weeks Range 0.75 - 1.20 | Updated Date 10/17/2025 |
52 Weeks Range 0.75 - 1.20 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 4.31% | Basic EPS (TTM) 0.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.56% | Operating Margin (TTM) 5.28% |
Management Effectiveness
Return on Assets (TTM) 1.5% | Return on Equity (TTM) 2.76% |
Valuation
Trailing PE 11.93 | Forward PE 7.91 | Enterprise Value -38315215 | Price to Sales(TTM) 0.18 |
Enterprise Value -38315215 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA -0.84 | Shares Outstanding 110235218 | Shares Floating 119935653 |
Shares Outstanding 110235218 | Shares Floating 119935653 | ||
Percent Insiders 2.46 | Percent Institutions 8.84 |
Upturn AI SWOT
Tuniu Corp
Company Overview
History and Background
Tuniu Corporation was founded in 2006 and is based in Nanjing, China. It's a leading online leisure travel company in China offering a wide range of packaged tours, including organized tours and self-guided tours, as well as travel-related services such as hotel reservations and air ticketing.
Core Business Areas
- Packaged Tours: Offers a variety of packaged tours, including organized tours and self-guided tours, catering to different travel preferences and budgets.
- Hotel Reservations: Provides hotel reservation services, allowing customers to book accommodations for their trips.
- Air Ticketing: Offers air ticketing services, enabling customers to purchase flight tickets for their travel needs.
- Other Travel-related Services: Includes visa application assistance, insurance, and other ancillary travel services.
Leadership and Structure
The leadership team includes key executives in management, technology, and finance. The organizational structure is hierarchical, with departments responsible for specific business functions.
Top Products and Market Share
Key Offerings
- Organized Tours: These pre-planned itineraries offer a comprehensive travel experience. Market share data is hard to pinpoint due to many players and the breadth of the market. Competitors include Ctrip, Lvmama, and Tongcheng-eLong. Revenue from organized tours is a significant portion of Tuniu's total revenue, but specific figures are not publicly available and highly variable.
- Self-Guided Tours: More flexible travel options that allow travelers to explore at their own pace. Market share is highly fragmented, but Tuniu is a known brand in China. Competitors include Ctrip, Mafengwo, and Fliggy. Specific user numbers or revenue figures are also proprietary and variable.
- Hotel Booking: Allows user to book stays from various hotels. Market share is highly fragmented and the market is competitive. Competitors include Trip.com, Agoda and Booking.com
- Air Ticket Booking: Allows users to book flight tickets from various airlines. Market share is highly fragmented and the market is competitive. Competitors include Trip.com, Expedia and Booking.com
Market Dynamics
Industry Overview
The Chinese online travel market is experiencing rapid growth, driven by increasing disposable incomes and a growing desire for leisure travel. There is also an increased focus on domestic travel.
Positioning
Tuniu positions itself as a specialist in packaged tours, focusing on providing high-quality travel experiences. Competitive advantages include its established brand reputation in China and a focus on customer service.
Total Addressable Market (TAM)
The Chinese online travel market TAM is estimated to be in the hundreds of billions of dollars annually. Tuniu has the potential to capture a larger share of this market through strategic initiatives.
Upturn SWOT Analysis
Strengths
- Established brand reputation in China
- Focus on packaged tours
- Strong customer service orientation
- Extensive network of suppliers
Weaknesses
- High marketing expenses
- Intense competition
- Dependence on Chinese outbound tourism
- Profitability challenges
Opportunities
- Expanding into new geographic markets
- Developing new product offerings
- Leveraging technology to improve customer experience
- Forming strategic partnerships
Threats
- Economic downturn in China
- Increased competition from larger players
- Geopolitical tensions
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- TCOM
- BKNG
- CDNS
Competitive Landscape
Tuniu faces intense competition from larger and better-resourced players like Trip.com and Booking.com. Its competitive advantages lie in its brand recognition in China and its focus on packaged tours.
Growth Trajectory and Initiatives
Historical Growth: Tuniu's growth has been impacted by the pandemic and changing market conditions.
Future Projections: Future growth projections are uncertain given the competitive landscape and the impacts of current events on travel. Analyst estimates are variable.
Recent Initiatives: Recent initiatives focus on cost optimization, strengthening relationships with suppliers, and developing new product offerings suitable for the post-pandemic travel market.
Summary
Tuniu is a Chinese online travel company specializing in packaged tours and other travel services. The company faces intense competition from larger players in the market and has experienced profitability challenges. Tuniu needs to focus on innovation and strategic partnerships. The company's established brand in China remains a strength and the growth of the Chinese travel market offers significant opportunities for future growth but it needs to navigate external economic pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Industry reports, Market analysis
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Tuniu Corp
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2014-05-09 | Founder, Chairman & CEO Mr. Dunde Yu | ||
Sector Consumer Cyclical | Industry Travel Services | Full time employees 983 | Website https://www.tuniu.com |
Full time employees 983 | Website https://www.tuniu.com | ||
Tuniu Corporation, together with its subsidiaries, operates as an online leisure travel company in the People's Republic of China and Hong Kong. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application services, accommodation reservation, and hotel booking services, as well as air and train ticketing services. It also provides loans for travel suppliers and cash lending services through online credit companies; and car rental and insurance services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels, including the tuniu.com website; mobile platform; call center in Nanjing; and offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.
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