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Upturn AI SWOT - About
ULY 
Urgent.ly Inc. Common Stock (ULY)
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Upturn Advisory Summary
10/15/2025: ULY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $11.5
1 Year Target Price $11.5
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -83% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.44M USD | Price to earnings Ratio - | 1Y Target Price 11.5 |
Price to earnings Ratio - | 1Y Target Price 11.5 | ||
Volume (30-day avg) 1 | Beta - | 52 Weeks Range 2.75 - 17.99 | Updated Date 10/17/2025 |
52 Weeks Range 2.75 - 17.99 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -26.42 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.2% | Operating Margin (TTM) -6.23% |
Management Effectiveness
Return on Assets (TTM) -17.44% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 52238719 | Price to Sales(TTM) 0.03 |
Enterprise Value 52238719 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.4 | Enterprise Value to EBITDA 0.35 | Shares Outstanding 1395526 | Shares Floating 1251745 |
Shares Outstanding 1395526 | Shares Floating 1251745 | ||
Percent Insiders 7.57 | Percent Institutions 14.32 |
Upturn AI SWOT
Urgent.ly Inc. Common Stock
Company Overview
History and Background
Urgent.ly is a connected mobility assistance platform transforming roadside assistance through technology. Founded in 2013, it connects drivers, fleets, insurers, and automakers to service providers in real-time.
Core Business Areas
- Roadside Assistance Platform: Provides a digital platform connecting users with roadside assistance providers for services like towing, jump starts, tire changes, fuel delivery, and lockout assistance.
- Connected Mobility Solutions: Offers integrated solutions for automakers and insurers, enabling proactive and predictive vehicle maintenance and assistance.
- Fleet Management Solutions: Provides tools and services for managing roadside assistance needs for commercial fleets.
Leadership and Structure
Rick Geritz is the CEO. The company operates with a functional organizational structure, focused on technology development, sales & marketing, and operations.
Top Products and Market Share
Key Offerings
- Urgent.ly App: Mobile app for requesting and tracking roadside assistance. Market share data is difficult to ascertain precisely as it is a rapidly evolving private company, but they claim to be growing fast. Competitors include Agero, Allstate Roadside Services and AAA.
- OEM Integration: Partnerships with automakers to provide embedded roadside assistance services. Revenue generated through these partnerships. Competitors include Agero and other white-label roadside assistance providers.
- Insurance Integration: Partnerships with Insurance companies to provide services to their customer base. Revenue generated through these partnerships. Competitors include Agero and other white-label roadside assistance providers.
Market Dynamics
Industry Overview
The roadside assistance market is undergoing digital transformation, driven by consumer demand for faster, more transparent, and tech-enabled services. The market is becoming increasingly competitive with both traditional players adapting and new technology-focused entrants emerging.
Positioning
Urgent.ly positions itself as a technology disruptor, offering a modern platform that enhances the customer experience and optimizes service delivery. It aims to differentiate through real-time tracking, transparency, and data-driven insights.
Total Addressable Market (TAM)
The global roadside assistance market is estimated to be in the billions of dollars. Urgent.ly is positioned to capture a significant portion of this market through its technology platform and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Technology platform
- Real-time tracking
- Partnerships with OEMs and insurers
- Scalable business model
- Data-driven insights
Weaknesses
- Reliance on partnerships
- Competition from established players
- Brand awareness relative to larger players
- Dependence on third-party service providers
Opportunities
- Expansion into new markets
- Development of new services
- Increased adoption of connected car technology
- Strategic acquisitions
- Growth in the commercial fleet sector
Threats
- Economic downturn affecting consumer spending
- Competition from well-funded startups
- Changes in consumer preferences
- Data security and privacy concerns
- Disruptive technologies
Competitors and Market Share
Key Competitors
- AGRO
- WNS
- GIO
- ADPT
Competitive Landscape
Urgent.ly benefits from its technology-first approach and OEM/Insurance partnerships. Competitors like Agero have a long history in the market and established relationships. Smaller players may struggle to compete on scale.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is not publicly available.
Future Projections: Future projections are not publicly available, but they are expected to continue to grow through partnerships and expansion of services.
Recent Initiatives: Recent initiatives include expanding partnerships with OEMs and insurers, enhancing the technology platform, and entering new geographic markets.
Summary
Urgent.ly is a disruptive force in the roadside assistance market, leveraging its technology platform and partnerships to drive growth. While competition is strong, Urgent.ly's focus on innovation and customer experience positions it for success. The company should look to continue solidifying its partnerships while continuing to enhance it technology to remain competitive. Key threats include economic downturns and larger well-funded companies.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Market Research
- Analysis of Competitors
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. The AI-based rating is a subjective assessment and should not be the sole basis for investment decisions. Financial information is limited due to Urgent.ly's private status.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Urgent.ly Inc. Common Stock
Exchange NASDAQ | Headquaters Vienna, VA, United States | ||
IPO Launch date 2023-10-19 | President, CEO, Principal Financial Officer & Director Mr. Matthew Booth | ||
Sector Technology | Industry Software - Application | Full time employees 209 | Website https://www.geturgently.com |
Full time employees 209 | Website https://www.geturgently.com | ||
Urgent.ly Inc. operates mobility assistance software platform that matches vehicle owners and operators with service professionals for roadside assistance, proactive maintenance, and repair services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company's services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. Its software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. It serves automotive, insurance, telematics, and other transportation-focused verticals. Urgent.ly Inc. was incorporated in 2013 and is headquartered in Vienna, Virginia.
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