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Upturn AI Summary - About
Urban One(UONE)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for UONE
10/16/2026: UONE (1-star) is currently NOT-A-BUY. Pass it for now.
Urban One is a diversified media company focused on providing entertainment and news content to African American consumers across radio, cable television, and digital platforms. The company has a leading position in its niche and benefits from strong brand loyalty among its core audience. Its primary growth strategy centers on expanding its digital offerings and diversifying into the gaming and hospitality sector to reduce reliance on legacy advertising revenue. However, the company faces material risks, including a high debt load, secular decline in traditional media, and intense competition from global digital platforms. This stock may suit investors willing to accept volatility, specifically those monitoring debt restructuring and diversification initiatives.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company's core media segments face mature market headwinds rather than high-growth momentum. |
| Momentum investor | Mixed fit | Momentum is highly conditional on short-term catalysts like gaming news or major advertising spikes. |
| Value investor | Mixed fit | Valuation may appear attractive in certain cycles, but must be weighed against the significant debt burden. |
| Dividend investor | Weak fit | The company does not pay regular dividends, focusing capital on debt service and operations. |
| Low-risk investor | Weak fit | The high leverage and sensitivity to advertising cycles create significant volatility risk. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to sharp swings based on advertising market conditions and liquidity concerns. |
| Valuation risk | Medium / high | Market pricing is often distorted by liquidity events rather than purely operational fundamental value. |
| Competition risk (Digital/Streaming) | High | Large scale streaming platforms capture time and attention away from Urban One's traditional properties. |
| Business quality | Medium | While the brand niche is strong, the business relies on legacy platforms facing structural decline. |
| Dividend income | Low / none | Income investors will find no yield here as the company prioritizes capital for debt. |
| Execution risk | Medium / high | Successfully transitioning toward digital and gaming requires high execution capability in challenging markets. |
Price Behavior

Steep Decline
The stock price has dropped sharply with strong downward pressure.

Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -66.75% | Avg. Invested days 19 | Today’s Advisory PASS |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 19.06M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 7.6K shares | Beta 0.28 | 52 Weeks Range 3.89 - 16.94 | Updated Date 10/18/2026 |
52 Weeks Range 3.89 - 16.94 | Updated Date 10/18/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -15.12 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Radio Broadcasting | Local and national radio advertising slots across 60+ stations. | Traditional advertising revenue serves as the company's primary and most mature cash generator. |
| Cable Television | Affiliate fees and advertising revenue from TV One and Cleo TV. | This segment provides stable but shrinking revenue as cable subscriptions decline. |
| Digital Media | Display, video, and programmatic advertising on websites like Bossip. | Digital provides a growth lever for reaching younger, mobile-first audiences. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 6.17 | Enterprise Value 463.76M | Price to Sales(TTM) 0.05 |
Enterprise Value 463.76M | Price to Sales(TTM) 0.05 | ||
Enterprise Value to Revenue 1.31 | Enterprise Value to EBITDA 32.65 | Shares Outstanding 615.00K | Shares Floating 1.87M |
Shares Outstanding 615.00K | Shares Floating 1.87M | ||
Percent Insiders 22.64 | Percent Institutions 27.08 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

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