- Chart
- Upturn Summary
- Highlights
- Valuation
- About
Velocity Financial Llc (VEL)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
01/09/2026: VEL (1-star) is a SELL. SELL since 2 days. Simulated Profits (-5.07%). Updated daily EoD!
1 Year Target Price $21.67
1 Year Target Price $21.67
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 28.96% | Avg. Invested days 40 | Today’s Advisory SELL |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 713.82M USD | Price to earnings Ratio 7.55 | 1Y Target Price 21.67 |
Price to earnings Ratio 7.55 | 1Y Target Price 21.67 | ||
Volume (30-day avg) 3 | Beta 0.78 | 52 Weeks Range 16.12 - 21.39 | Updated Date 01/9/2026 |
52 Weeks Range 16.12 - 21.39 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.43 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 39.61% | Operating Margin (TTM) 64.83% |
Management Effectiveness
Return on Assets (TTM) 1.5% | Return on Equity (TTM) 16.18% |
Valuation
Trailing PE 7.55 | Forward PE - | Enterprise Value 6768673792 | Price to Sales(TTM) 3.11 |
Enterprise Value 6768673792 | Price to Sales(TTM) 3.11 | ||
Enterprise Value to Revenue 24.43 | Enterprise Value to EBITDA - | Shares Outstanding 38900030 | Shares Floating 6043120 |
Shares Outstanding 38900030 | Shares Floating 6043120 | ||
Percent Insiders 2.61 | Percent Institutions 96.79 |
Upturn AI SWOT
Velocity Financial Llc

Company Overview
History and Background
Velocity Financial, Inc. (NYSE: VEL) was founded in 2004 and has grown to become a leading provider of diversified specialty lending and real estate services. The company focuses on originating, securitizing, and servicing mortgage loans, primarily for small-to-medium-sized businesses and individual investors. A significant milestone was its initial public offering (IPO) in January 2020, which provided capital for further expansion. Velocity has evolved by expanding its product offerings and geographic reach, adapting to changing market conditions in the non-QM (non-qualified mortgage) and residential mortgage sectors.
Core Business Areas
- Origination and Servicing of Mortgage Loans: Velocity Financial originates and services a variety of mortgage loans, including non-qualified mortgages (non-QM), which cater to borrowers who do not meet traditional lending standards. This segment is crucial for their revenue generation through origination fees, interest income, and servicing fees.
- Securitization Services: The company engages in the securitization of its originated loans, pooling them into securities that are then sold to investors. This process helps Velocity generate liquidity and manage its balance sheet.
- Real Estate Services: Velocity also offers related real estate services, which can include property management and other ancillary services that complement their lending operations.
Leadership and Structure
Velocity Financial, Inc. is a publicly traded company with a Board of Directors overseeing its strategic direction. The executive management team is responsible for day-to-day operations. Key leadership roles typically include a CEO, CFO, COO, and heads of various business units such as origination and servicing. The organizational structure is designed to support its lending and servicing operations across multiple states.
Top Products and Market Share
Key Offerings
- Non-Qualified Mortgage (Non-QM) Loans: Velocity Financial is a prominent player in the non-QM lending market, offering mortgages to borrowers with unique financial situations, such as self-employed individuals, those with inconsistent income, or complex tax returns. While precise market share for non-QM lending is difficult to pinpoint due to its fragmented nature, Velocity is recognized as a significant originator in this space. Competitors include other non-bank lenders like Rocket Mortgage (part of Rocket Companies), United Wholesale Mortgage, and various regional lenders.
- Residential Mortgage Loans: Beyond non-QM, Velocity also offers traditional residential mortgage products. The broader residential mortgage market is highly competitive, dominated by large financial institutions and mortgage banks. Velocity's focus remains on specific niches within this market where they can differentiate themselves.
- Loan Servicing: Velocity provides loan servicing for both its own originated loans and, in some cases, for loans originated by third parties. This generates recurring fee income. The loan servicing market is also competitive, with specialized servicing companies and large financial institutions active in this area.
Market Dynamics
Industry Overview
Velocity Financial operates within the US mortgage and specialty finance industries. This sector is heavily influenced by interest rate environments, regulatory changes, housing market conditions, and overall economic health. The non-QM segment, in particular, has seen growth as traditional lenders have tightened standards, creating opportunities for specialized lenders.
Positioning
Velocity Financial is positioned as a specialized lender focused on niches within the mortgage market, particularly non-QM loans. Their competitive advantages lie in their expertise in underwriting complex borrowers, their securitization capabilities, and their operational efficiency in loan origination and servicing. They aim to provide flexible lending solutions that larger institutions may not offer.
Total Addressable Market (TAM)
The TAM for the US mortgage market is substantial, measured in trillions of dollars annually for originations and servicing. The non-QM segment, while smaller, is a rapidly growing portion of this market, estimated to be in the hundreds of billions of dollars. Velocity Financial is positioned to capture a significant share of this non-QM TAM due to its specialized focus and established infrastructure. However, they compete with a growing number of participants in this space.
Upturn SWOT Analysis
Strengths
- Specialization in the growing non-QM market
- Strong securitization platform
- Experienced management team
- Diversified revenue streams (origination, servicing, securitization)
- Scalable operational infrastructure
Weaknesses
- Reliance on market conditions and interest rates
- Exposure to credit risk inherent in lending
- Competition from larger, well-capitalized institutions
- Potential for regulatory changes impacting non-QM lending
Opportunities
- Continued growth in the non-QM market
- Expansion into new geographic markets
- Development of new loan products
- Strategic partnerships and acquisitions
- Increased demand for loan servicing
Threats
- Rising interest rates impacting demand and affordability
- Economic downturns leading to increased delinquencies and defaults
- Increased competition and potential price wars
- Stringent regulatory oversight and compliance costs
- Disruptions from new fintech lending platforms
Competitors and Market Share
Key Competitors
- Rocket Companies Inc. (RKT)
- United Wholesale Mortgage (Private)
- LoanDepot Inc. (LDI)
- New Residential Investment Corp. (NRZ)
Competitive Landscape
Velocity Financial competes in a highly competitive mortgage market. Its advantages lie in its specialization in non-QM lending, where it has developed significant expertise. However, it faces challenges from larger, more diversified lenders with greater capital resources and brand recognition. Its ability to innovate and maintain efficient operations will be key to its success.
Growth Trajectory and Initiatives
Historical Growth: Velocity Financial has demonstrated growth in its loan origination and servicing portfolios over the past several years, driven by the expansion of the non-QM market and its strategic focus. Its IPO in 2020 provided capital that likely fueled further expansion.
Future Projections: Future growth projections for Velocity Financial depend on various factors, including the sustained demand for non-QM loans, interest rate trends, and the company's ability to effectively manage its risks and expand its market reach. Analyst estimates, if available, would provide insights into expected revenue and earnings growth.
Recent Initiatives: Recent initiatives likely involve enhancing its technology platforms for loan origination and servicing, exploring new product development, expanding its sales force, and potentially engaging in strategic partnerships or acquisitions to bolster its market position and service offerings.
Summary
Velocity Financial, Inc. is a specialized lender with a strong foothold in the growing non-QM mortgage market. Its core strengths lie in its securitization capabilities and operational efficiency, allowing it to serve borrowers underserved by traditional lenders. However, the company is susceptible to interest rate fluctuations and broader economic downturns, and faces significant competition from larger players. Continued focus on its niche, coupled with prudent risk management and strategic growth initiatives, will be crucial for its sustained success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings with the U.S. Securities and Exchange Commission (SEC)
- Financial news outlets and industry publications
- Market data providers
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute investment advice. Market share data is estimated and may vary depending on the source and methodology. Financial data and projections are subject to change and inherent uncertainties.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Velocity Financial Llc
Exchange NYSE | Headquaters Westlake Village, CA, United States | ||
IPO Launch date 2020-01-17 | Co-Founder, CEO, President & Director Mr. Christopher D. Farrar | ||
Sector Financial Services | Industry Mortgage Finance | Full time employees 309 | Website https://www.velfinance.com |
Full time employees 309 | Website https://www.velfinance.com | ||
Velocity Financial, Inc. operates as a real estate finance company in the United States. It originates, securitizes, and manages a portfolio of loans, which are secured by real estate, including investor 1-4 unit residential rental properties; residential apartments combined with office or retail space; and loans for multi-family, mixed use, and commercial properties. The company also provides warehouse and other properties. It offers its products through a network of independent mortgage brokers and direct borrower relationships. The company was founded in 2004 and is headquartered in Westlake Village, California

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

