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Vipshop Holdings Limited (VIPS)



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Upturn Advisory Summary
06/30/2025: VIPS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $16.79
1 Year Target Price $16.79
7 | Strong Buy |
3 | Buy |
14 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.7% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.79B USD | Price to earnings Ratio 7.79 | 1Y Target Price 16.79 |
Price to earnings Ratio 7.79 | 1Y Target Price 16.79 | ||
Volume (30-day avg) 24 | Beta 0.56 | 52 Weeks Range 11.08 - 17.28 | Updated Date 06/30/2025 |
52 Weeks Range 11.08 - 17.28 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 3.17% | Basic EPS (TTM) 1.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.88% | Operating Margin (TTM) 8.67% |
Management Effectiveness
Return on Assets (TTM) 7.34% | Return on Equity (TTM) 18.52% |
Valuation
Trailing PE 7.79 | Forward PE 6.06 | Enterprise Value 4510147745 | Price to Sales(TTM) 0.07 |
Enterprise Value 4510147745 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.3 | Enterprise Value to EBITDA 3.39 | Shares Outstanding 437081984 | Shares Floating 64860130 |
Shares Outstanding 437081984 | Shares Floating 64860130 | ||
Percent Insiders 0.44 | Percent Institutions 71.39 |
Analyst Ratings
Rating 5 | Target Price 16.79 | Buy 3 | Strong Buy 7 |
Buy 3 | Strong Buy 7 | ||
Hold 14 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Vipshop Holdings Limited

Company Overview
History and Background
Vipshop Holdings Limited was founded in 2008, specializing in online discount retail. It rapidly grew to become a leading e-commerce platform in China, focusing on flash sales and brand discounts. Initially focusing on apparel, it expanded into other categories over time.
Core Business Areas
- Online Discount Retail: Vipshop's core business involves offering brand discounts and flash sales through its online platform. It focuses on providing high-quality products at discounted prices.
Leadership and Structure
Vipshop is led by Eric Shen, the Chairman and CEO. The organizational structure includes departments for merchandising, technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- Apparel: Apparel is a primary product category on Vipshop. It includes clothing, shoes, and accessories. While specific market share data for Vipshop within apparel is not publicly available, it competes with companies like Alibaba (BABA) and JD.com (JD).
- Home Goods: Vipshop also sells home goods, including furniture, kitchenware, and home du00e9cor items. They compete with Pinduoduo(PDD) and Suning. Specific market share is not public.
Market Dynamics
Industry Overview
The Chinese e-commerce market is highly competitive and rapidly evolving, with a large customer base and increasing internet penetration. Key trends include live streaming e-commerce and the growing importance of mobile commerce.
Positioning
Vipshop is positioned as a discount retailer, targeting price-sensitive consumers who still value brand quality. It competes primarily with general e-commerce platforms by specializing in flash sales. Its competitive advantage lies in its curated selection of brands and discounts.
Total Addressable Market (TAM)
The TAM for e-commerce in China is estimated to be in the trillions of USD. Vipshop is positioned to capture a portion of this market through its focus on value and discounts.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Focus on discounted brand-name products
- Large and loyal customer base
- Efficient supply chain management
Weaknesses
- Reliance on a single market (China)
- Susceptibility to changes in consumer spending
- Competition from larger e-commerce platforms
- Potential for counterfeit products
Opportunities
- Expansion into new product categories
- Increased focus on mobile commerce
- Partnerships with international brands
- Leveraging live streaming and social commerce
Threats
- Intense competition from established e-commerce giants
- Changing consumer preferences
- Regulatory risks in China
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- BABA
- JD
- PDD
Competitive Landscape
Vipshop is smaller than its main competitors, BABA, JD and PDD. Vipshop focuses on discount, flash sale e-commerce. This gives it a niche market that is hard to take over by these bigger players
Growth Trajectory and Initiatives
Historical Growth: Vipshop has experienced substantial growth in its early years, but growth has slowed more recently, facing increased competition.
Future Projections: Analyst estimates project moderate growth for Vipshop, with increased competition posing a hurdle.
Recent Initiatives: Vipshop has been focusing on improving its logistics network and expanding its product offerings to drive future growth.
Summary
Vipshop is a leading online discount retailer in China, leveraging flash sales and brand discounts. Its competitive advantage lies in its curated selection and loyal customer base. Intense competition and regulatory changes pose challenges, but strategic initiatives like improving logistics offer opportunities for growth. The company should monitor consumer preferences and macro-economic factors in China.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available data and estimates, which are subject to change. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vipshop Holdings Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2012-03-23 | Co-Founder, Chairman & CEO Mr. Ya Shen | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 14966 | Website https://www.vip.com |
Full time employees 14966 | Website https://www.vip.com |
Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company provides womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. It provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.
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