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VIPS 
Vipshop Holdings Limited (VIPS)
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Upturn Advisory Summary
10/31/2025: VIPS (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $19.04
1 Year Target Price $19.04
| 7 | Strong Buy |
| 3 | Buy |
| 14 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.66% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.62B USD | Price to earnings Ratio 9.3 | 1Y Target Price 19.04 |
Price to earnings Ratio 9.3 | 1Y Target Price 19.04 | ||
Volume (30-day avg) 24 | Beta 0.71 | 52 Weeks Range 12.02 - 21.08 | Updated Date 11/2/2025 |
52 Weeks Range 12.02 - 21.08 | Updated Date 11/2/2025 | ||
Dividends yield (FY) 2.74% | Basic EPS (TTM) 1.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.53% | Operating Margin (TTM) 6.58% |
Management Effectiveness
Return on Assets (TTM) 7.06% | Return on Equity (TTM) 17.43% |
Valuation
Trailing PE 9.3 | Forward PE 7.38 | Enterprise Value 7266893837 | Price to Sales(TTM) 0.08 |
Enterprise Value 7266893837 | Price to Sales(TTM) 0.08 | ||
Enterprise Value to Revenue 0.49 | Enterprise Value to EBITDA 5.67 | Shares Outstanding 415198210 | Shares Floating 61644690 |
Shares Outstanding 415198210 | Shares Floating 61644690 | ||
Percent Insiders 0.39 | Percent Institutions 57.21 |
Upturn AI SWOT
Vipshop Holdings Limited
Company Overview
History and Background
Vipshop Holdings Limited was founded in 2008. It started as an online discount retailer for brands in China. Over time, it has evolved into a leading online discount retailer focusing on apparel, footwear, handbags, cosmetics, and other fashion-related products.
Core Business Areas
- Online Discount Retail: Vipshop's core business is its online platform, where it offers flash sales and discounts on branded products. It focuses on fashion and lifestyle categories.
- Logistics and Delivery: Vipshop operates its own logistics network to ensure efficient and timely delivery of products to its customers. It provides end-to-end delivery services.
Leadership and Structure
Vipshop's leadership includes Eric Shen (Chairman and CEO). The organizational structure is hierarchical, with various departments responsible for different aspects of the business.
Top Products and Market Share
Key Offerings
- Apparel and Accessories: Vipshop offers a wide range of apparel and accessories for men, women, and children. This category is a major revenue driver. Vipshop faces competitors like Alibaba (BABA) and JD.com (JD) in this segment. It has a strong brand recognition in Tier 2 and 3 cities in China.
- Home Goods and Lifestyle Products: Vipshop sells various home goods and lifestyle products, including furniture, decor, and kitchenware. Competitors include Pinduoduo (PDD) and Suning.com.
- Beauty Products: Vipshop offers discounted beauty products, competing with Tmall and other beauty e-commerce platforms.
Market Dynamics
Industry Overview
The e-commerce market in China is highly competitive and rapidly growing. It is dominated by Alibaba and JD.com. Online discount retail is a significant segment.
Positioning
Vipshop is positioned as a leading online discount retailer in China, primarily focusing on fashion and lifestyle products. Its competitive advantages include strong brand recognition, a loyal customer base, and an efficient logistics network.
Total Addressable Market (TAM)
The TAM for e-commerce in China is projected to reach trillions of USD. Vipshop is targeting the discount retail segment within this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Loyal customer base
- Efficient logistics network
- Focus on discount retail
Weaknesses
- High dependence on flash sales
- Intense competition in the e-commerce market
- Limited international presence
- Susceptibility to counterfeit products
Opportunities
- Expansion into new product categories
- Partnerships with international brands
- Growth in lower-tier cities in China
- Leveraging social commerce trends
Threats
- Increased competition from major e-commerce players
- Changes in consumer preferences
- Economic slowdown in China
- Regulatory risks
Competitors and Market Share
Key Competitors
- BABA
- JD
- PDD
Competitive Landscape
Vipshop is a niche player in the Chinese e-commerce market, focusing on discount retail. It is competing with larger players like Alibaba and JD.com, which have broader product offerings and greater resources.
Major Acquisitions
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- Year: 2019
- Acquisition Price (USD millions): 416
- Strategic Rationale: Enhance offline presence and expand retail channels by integrating outlet malls.
Growth Trajectory and Initiatives
Historical Growth: Vipshop has experienced strong growth in revenue and user base over the past few years, driven by the increasing popularity of online shopping in China.
Future Projections: Analysts project continued growth for Vipshop, driven by expansion into new markets and product categories. Estimated growth requires analyst specific data.
Recent Initiatives: Recent initiatives include expanding its logistics network, partnering with new brands, and investing in technology to enhance the customer experience.
Summary
Vipshop is a notable online discount retailer in China facing stiff competition. Its strengths lie in its established brand, logistics, and discount focus. However, it faces challenges from larger e-commerce giants and evolving consumer preferences. Strategic expansions and tech investments are crucial for sustained growth.
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Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- SEC Filings
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share and financial data are approximate and may vary based on source and methodology. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vipshop Holdings Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2012-03-23 | Co-Founder, Chairman & CEO Mr. Ya Shen | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 14966 | Website https://www.vip.com |
Full time employees 14966 | Website https://www.vip.com | ||
Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company provides womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. It provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.
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