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Vipshop Holdings Limited (VIPS)



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Upturn Advisory Summary
08/14/2025: VIPS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $17.19
1 Year Target Price $17.19
7 | Strong Buy |
3 | Buy |
14 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.75% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.92B USD | Price to earnings Ratio 9.32 | 1Y Target Price 17.19 |
Price to earnings Ratio 9.32 | 1Y Target Price 17.19 | ||
Volume (30-day avg) 24 | Beta 0.54 | 52 Weeks Range 11.08 - 17.47 | Updated Date 08/15/2025 |
52 Weeks Range 11.08 - 17.47 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 2.93% | Basic EPS (TTM) 1.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-14 | When - | Estimate 3.98 | Actual 4.06 |
Profitability
Profit Margin 6.88% | Operating Margin (TTM) 8.67% |
Management Effectiveness
Return on Assets (TTM) 7.34% | Return on Equity (TTM) 18.52% |
Valuation
Trailing PE 9.32 | Forward PE 6.93 | Enterprise Value 5653376462 | Price to Sales(TTM) 0.08 |
Enterprise Value 5653376462 | Price to Sales(TTM) 0.08 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA 4.26 | Shares Outstanding 437081984 | Shares Floating 64860130 |
Shares Outstanding 437081984 | Shares Floating 64860130 | ||
Percent Insiders 0.44 | Percent Institutions 67.2 |
Upturn AI SWOT
Vipshop Holdings Limited

Company Overview
History and Background
Vipshop Holdings Limited was founded in 2008, focusing on online discount retail. It rapidly grew by offering flash sales and limited-time offers, becoming a major e-commerce platform in China.
Core Business Areas
- Online Discount Retail: Offers discounted products from various brands, focusing on fashion, beauty, and home goods. Employs a flash sale model with limited-time availability.
- Internet Finance: Provides financial services such as consumer loans and payment solutions.
Leadership and Structure
The leadership team includes Eric Shen (Chairman and CEO). The organizational structure is hierarchical, with distinct departments for merchandising, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Fashion Apparel: Discounted clothing and accessories from popular brands. Vipshop has a significant share of the online discount fashion market in China, competing with Alibaba (BABA) and JD.com (JD). Competitors include Pinduoduo (PDD) too.
- Beauty Products: Cosmetics, skincare, and fragrances offered at discounted prices. High demand in the Chinese market. The competitors are same as Fashion Apparel.
- Home Goods: Discounted homeware, furniture, and du00e9cor items. Competitors include Alibaba (BABA) and JD.com (JD).
- Flash Sales: Limited-time deals on a variety of products. Key differentiator. Competitors include Alibaba (BABA) and JD.com (JD).
Market Dynamics
Industry Overview
The e-commerce market in China is highly competitive and rapidly evolving, driven by increasing internet penetration and mobile shopping. Discount retail is a significant segment.
Positioning
Vipshop positions itself as a leading online discount retailer, offering brand-name products at competitive prices. Its flash sale model differentiates it from general e-commerce platforms.
Total Addressable Market (TAM)
The TAM for e-commerce in China is estimated to be in the trillions of USD. Vipshop aims to capture a significant share of the discount retail segment within this TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Established flash sale model
- Large and loyal customer base
- Efficient supply chain management
- Focus on discounted brand-name products
Weaknesses
- Reliance on discounted sales, potentially impacting profitability
- Competition from larger e-commerce platforms (Alibaba, JD.com, Pinduoduo)
- Dependence on the Chinese market
- Fluctuations in consumer spending
Opportunities
- Expansion into new product categories
- Penetration of lower-tier cities in China
- Strategic partnerships with brands
- Development of own-brand products
- Leveraging social commerce trends
Threats
- Intense competition in the e-commerce market
- Changing consumer preferences
- Economic slowdown in China
- Government regulations on e-commerce
- Counterfeit products and grey market goods
Competitors and Market Share
Key Competitors
- BABA
- JD
- PDD
Competitive Landscape
Vipshop's advantage lies in its focus on discounted brand-name products and its flash sale model. However, it faces intense competition from larger e-commerce platforms with greater resources and broader product offerings.
Major Acquisitions
Shanpin.com
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: Helped grow the business through acquisition of customer and supplier network
Growth Trajectory and Initiatives
Historical Growth: Vipshop experienced rapid growth in its early years due to the popularity of its flash sale model. Growth has moderated in recent years due to increased competition.
Future Projections: Analyst estimates project continued growth, driven by increasing e-commerce penetration in China. Growth rates are expected to be lower than in the past.
Recent Initiatives: Recent initiatives include expanding product categories, strengthening supply chain management, and investing in technology.
Summary
Vipshop is a leading online discount retailer in China, with a strong brand and a successful flash sale model. However, it faces stiff competition from larger e-commerce platforms. Vipshop must continue to innovate and differentiate itself to maintain its position in the market and should look out for changing Chinese regulations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
- Market Data Providers
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vipshop Holdings Limited
Exchange NYSE | Headquaters - | ||
IPO Launch date 2012-03-23 | Co-Founder, Chairman & CEO Mr. Ya Shen | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 14966 | Website https://www.vip.com |
Full time employees 14966 | Website https://www.vip.com |
Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company provides womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. It provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.

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