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Vipshop Holdings Limited (VIPS)

Upturn stock ratingUpturn stock rating
$17.33
Last Close (24-hour delay)
Profit since last BUY13.05%
upturn advisory
Consider higher Upturn Star rating
BUY since 62 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
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Upturn Advisory Summary

08/14/2025: VIPS (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

24 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $17.19

1 Year Target Price $17.19

Analysts Price Target For last 52 week
$17.19 Target price
52w Low $11.08
Current$17.33
52w High $17.47

Analysis of Past Performance

Type Stock
Historic Profit -16.75%
Avg. Invested days 34
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 8.92B USD
Price to earnings Ratio 9.32
1Y Target Price 17.19
Price to earnings Ratio 9.32
1Y Target Price 17.19
Volume (30-day avg) 24
Beta 0.54
52 Weeks Range 11.08 - 17.47
Updated Date 08/15/2025
52 Weeks Range 11.08 - 17.47
Updated Date 08/15/2025
Dividends yield (FY) 2.93%
Basic EPS (TTM) 1.86

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-08-14
When -
Estimate 3.98
Actual 4.06

Profitability

Profit Margin 6.88%
Operating Margin (TTM) 8.67%

Management Effectiveness

Return on Assets (TTM) 7.34%
Return on Equity (TTM) 18.52%

Valuation

Trailing PE 9.32
Forward PE 6.93
Enterprise Value 5653376462
Price to Sales(TTM) 0.08
Enterprise Value 5653376462
Price to Sales(TTM) 0.08
Enterprise Value to Revenue 0.38
Enterprise Value to EBITDA 4.26
Shares Outstanding 437081984
Shares Floating 64860130
Shares Outstanding 437081984
Shares Floating 64860130
Percent Insiders 0.44
Percent Institutions 67.2

ai summary icon Upturn AI SWOT

Vipshop Holdings Limited

stock logo

Company Overview

overview logo History and Background

Vipshop Holdings Limited was founded in 2008, focusing on online discount retail. It rapidly grew by offering flash sales and limited-time offers, becoming a major e-commerce platform in China.

business area logo Core Business Areas

  • Online Discount Retail: Offers discounted products from various brands, focusing on fashion, beauty, and home goods. Employs a flash sale model with limited-time availability.
  • Internet Finance: Provides financial services such as consumer loans and payment solutions.

leadership logo Leadership and Structure

The leadership team includes Eric Shen (Chairman and CEO). The organizational structure is hierarchical, with distinct departments for merchandising, marketing, technology, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Fashion Apparel: Discounted clothing and accessories from popular brands. Vipshop has a significant share of the online discount fashion market in China, competing with Alibaba (BABA) and JD.com (JD). Competitors include Pinduoduo (PDD) too.
  • Beauty Products: Cosmetics, skincare, and fragrances offered at discounted prices. High demand in the Chinese market. The competitors are same as Fashion Apparel.
  • Home Goods: Discounted homeware, furniture, and du00e9cor items. Competitors include Alibaba (BABA) and JD.com (JD).
  • Flash Sales: Limited-time deals on a variety of products. Key differentiator. Competitors include Alibaba (BABA) and JD.com (JD).

Market Dynamics

industry overview logo Industry Overview

The e-commerce market in China is highly competitive and rapidly evolving, driven by increasing internet penetration and mobile shopping. Discount retail is a significant segment.

Positioning

Vipshop positions itself as a leading online discount retailer, offering brand-name products at competitive prices. Its flash sale model differentiates it from general e-commerce platforms.

Total Addressable Market (TAM)

The TAM for e-commerce in China is estimated to be in the trillions of USD. Vipshop aims to capture a significant share of the discount retail segment within this TAM.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition in China
  • Established flash sale model
  • Large and loyal customer base
  • Efficient supply chain management
  • Focus on discounted brand-name products

Weaknesses

  • Reliance on discounted sales, potentially impacting profitability
  • Competition from larger e-commerce platforms (Alibaba, JD.com, Pinduoduo)
  • Dependence on the Chinese market
  • Fluctuations in consumer spending

Opportunities

  • Expansion into new product categories
  • Penetration of lower-tier cities in China
  • Strategic partnerships with brands
  • Development of own-brand products
  • Leveraging social commerce trends

Threats

  • Intense competition in the e-commerce market
  • Changing consumer preferences
  • Economic slowdown in China
  • Government regulations on e-commerce
  • Counterfeit products and grey market goods

Competitors and Market Share

competitor logo Key Competitors

  • BABA
  • JD
  • PDD

Competitive Landscape

Vipshop's advantage lies in its focus on discounted brand-name products and its flash sale model. However, it faces intense competition from larger e-commerce platforms with greater resources and broader product offerings.

Major Acquisitions

Shanpin.com

  • Year: 2018
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Helped grow the business through acquisition of customer and supplier network

Growth Trajectory and Initiatives

Historical Growth: Vipshop experienced rapid growth in its early years due to the popularity of its flash sale model. Growth has moderated in recent years due to increased competition.

Future Projections: Analyst estimates project continued growth, driven by increasing e-commerce penetration in China. Growth rates are expected to be lower than in the past.

Recent Initiatives: Recent initiatives include expanding product categories, strengthening supply chain management, and investing in technology.

Summary

Vipshop is a leading online discount retailer in China, with a strong brand and a successful flash sale model. However, it faces stiff competition from larger e-commerce platforms. Vipshop must continue to innovate and differentiate itself to maintain its position in the market and should look out for changing Chinese regulations.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates
  • Market Data Providers

Disclaimers:

The data provided is for informational purposes only and should not be considered investment advice. Market data is subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Vipshop Holdings Limited

Exchange NYSE
Headquaters -
IPO Launch date 2012-03-23
Co-Founder, Chairman & CEO Mr. Ya Shen
Sector Consumer Cyclical
Industry Internet Retail
Full time employees 14966
Full time employees 14966

Vipshop Holdings Limited operates online platforms in the People's Republic of China. It operates in Vip.com, Shan Shan Outlets, and Others segments. The company provides womenswear, menswear, sportswear and sporting goods, shoes and bags, accessories, baby and children products, skincare and cosmetics, home goods and other lifestyle products, and supermarket products. It also provides internet finance services, including consumer and supplier financing. In addition, the company engages in warehousing, retail business, product procurement, and software development and information technology support activities. It provides branded products through its vip.com and vipshop.com online platforms, as well as through retail stores. Vipshop Holdings Limited was founded in 2008 and is headquartered in Guangzhou, the People's Republic of China.