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Upturn AI Summary - About
Vital Farms Inc(VITL)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for VITL
11/06/2026: VITL (3-star) is currently NOT-A-BUY. Pass it for now.
Vital Farms Inc is a growing U.S.-based food company known for its premium pasture-raised eggs and butter. The firm has built a strong market position by leveraging a transparent, humane, and ethical supply chain that drives high brand loyalty. Its primary growth opportunity lies in deepening its retail footprint and expanding into new refrigerated dairy categories. However, the company faces risks related to supply chain disruptions, such as avian influenza, and intense competition from conventional producers. It is best suited for growth-oriented investors who should monitor retail household penetration and the successful scaling of its non-egg product lines.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company demonstrates strong revenue growth and high brand equity in an expanding specialty market segment. |
| Momentum investor | Mixed fit | The stock can experience momentum, but signals are conditional on sustained earnings growth and retail expansion. |
| Value investor | Weak fit | The company typically trades at a premium valuation multiple due to its growth profile. |
| Dividend investor | Weak fit | Vital Farms does not pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | The stock exhibits volatility common to mid-cap growth companies and is subject to agricultural supply risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | As a growth stock, market sentiment can drive significant short-term fluctuations. |
| Valuation risk | Medium / high | Trading at a premium multiple leaves little room for earnings disappointments. |
| Competition risk | Medium | The entry of conventional players into the premium egg category could pressure market share. |
| Business quality | Strong | The company possesses a strong, differentiated brand and a clear mission that resonates with consumers. |
| Dividend income | Low / none | The company reinvests all capital, offering no income to investors. |
| Execution risk | Medium | Successfully managing a complex, distributed supply chain across the U.S. is operationally demanding. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 245.13% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 408.75M USD | Price to earnings Ratio - | 1Y Target Price 12.11 |
Price to earnings Ratio - | 1Y Target Price 12.11 | ||
Volume (30-day avg) 1.9M shares | Beta 1.16 | 52 Weeks Range 7.95 - 36.09 | Updated Date 11/08/2026 |
52 Weeks Range 7.95 - 36.09 | Updated Date 11/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.56 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Shell Eggs | Pasture-raised shell eggs sold at premium grocery stores. | This is the core business; its success depends on continued consumer demand for ethical food. |
| Butter & Dairy | Pasture-raised butter and potential future refrigerated product expansions. | This represents a secondary growth vector utilizing the same retail distribution network. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 208.33 | Enterprise Value 514.42M | Price to Sales(TTM) 0.55 |
Enterprise Value 514.42M | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.69 | Enterprise Value to EBITDA 26.49 | Shares Outstanding 42.94M | Shares Floating 34.61M |
Shares Outstanding 42.94M | Shares Floating 34.61M | ||
Percent Insiders 18.29 | Percent Institutions 86.4 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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