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Upturn AI SWOT - About
VITL 
Vital Farms Inc (VITL)
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Upturn Advisory Summary
06/27/2025: VITL (3-star) is a STRONG-BUY. BUY since 4 days. Profits (5.06%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
10 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Year Target Price $45
Year Target Price $45
| 8 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 221.34% | Avg. Invested days 37 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.73B USD | Price to earnings Ratio 34.67 | 1Y Target Price 45 |
Price to earnings Ratio 34.67 | 1Y Target Price 45 | ||
Volume (30-day avg) - | Beta 0.9 | 52 Weeks Range 27.91 - 46.58 | Updated Date 06/29/2025 |
52 Weeks Range 27.91 - 46.58 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.12 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.26% | Operating Margin (TTM) 13.42% |
Management Effectiveness
Return on Assets (TTM) 11.29% | Return on Equity (TTM) 20.42% |
Valuation
Trailing PE 34.67 | Forward PE 208.33 | Enterprise Value 1587398518 | Price to Sales(TTM) 2.79 |
Enterprise Value 1587398518 | Price to Sales(TTM) 2.79 | ||
Enterprise Value to Revenue 2.56 | Enterprise Value to EBITDA 19.79 | Shares Outstanding 44552300 | Shares Floating 34363639 |
Shares Outstanding 44552300 | Shares Floating 34363639 | ||
Percent Insiders 23.02 | Percent Institutions 90.01 |
Analyst Ratings
Rating 4.8 | Target Price 45 | Buy 2 | Strong Buy 8 |
Buy 2 | Strong Buy 8 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Vital Farms Inc
Company Overview
History and Background
Vital Farms was founded in 2007 by Matt Ou2019Hayer and Catherine Stewart in Austin, Texas. It started with 20 hens and has grown to become a national brand focused on ethically produced pasture-raised eggs and butter.
Core Business Areas
- Eggs: Production and distribution of pasture-raised eggs. Their primary business segment, focusing on humane treatment of hens and high-quality egg production.
- Butter and Other Products: Production and distribution of pasture-raised butter and other products like hard-boiled eggs and ghee.
Leadership and Structure
The CEO is Russell Diez-Canseco. The organizational structure includes departments for sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Pasture-Raised Eggs: Vital Farms' main product, accounting for a significant portion of their revenue. They hold a significant share of the pasture-raised egg market. Competitors include Pete and Gerry's Organic Eggs and Happy Egg Co.
- Pasture-Raised Butter: High-quality butter made from pasture-raised cows' milk. The revenue from butter and related products is lower compared to eggs. Competitors include Organic Valley and Kerrygold.
Market Dynamics
Industry Overview
The organic and pasture-raised egg market is growing, driven by consumer demand for ethically sourced and sustainable food products.
Positioning
Vital Farms is positioned as a premium brand focused on ethical farming practices and high-quality products. They differentiate themselves through their commitment to pasture-raising and farmer partnerships.
Total Addressable Market (TAM)
The TAM for eggs in the US is estimated to be in the billions of dollars. The TAM for butter is also in the billions. Vital Farms is positioned to capture a larger share of the premium segment of these markets.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Commitment to ethical farming practices
- Established distribution network
- Premium pricing power
Weaknesses
- Higher production costs
- Reliance on a network of independent farmers
- Limited product diversification
- Vulnerable to avian influenza
Opportunities
- Expanding into new product categories
- Increasing brand awareness through marketing
- Penetrating new geographic markets
- Partnerships with retailers and restaurants
Threats
- Competition from other organic and pasture-raised egg producers
- Fluctuations in feed costs
- Changes in consumer preferences
- Regulatory changes in animal welfare standards
Competitors and Market Share
Key Competitors
- POST
- CALM
- Lancaster Colony Corporation (LANC)
Competitive Landscape
Vital Farms differentiates itself with its focus on pasture-raising and ethical farming. They face competition from larger players and smaller regional brands. Their strength lies in their brand reputation and loyal customer base.
Growth Trajectory and Initiatives
Historical Growth: Vital Farms has experienced significant revenue growth in recent years, driven by increasing demand for pasture-raised eggs and butter.
Future Projections: Analysts project continued revenue growth for Vital Farms, driven by expanding distribution, new product launches, and increasing brand awareness.
Recent Initiatives: Recent initiatives include expanding their network of farmer partners, launching new products, and investing in marketing and brand building.
Summary
Vital Farms is a growing company in the ethically sourced food market. Its strength lies in brand reputation and focus on ethical farming. They need to manage production costs and the impact of Avian Influenza. The business model depends on consistent quality from its network of independent farmers and suppliers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10K, 10Q), Market research reports, Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly. Consult a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vital Farms Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2020-07-31 | President, CEO & Director Mr. Russell Diez-Canseco | ||
Sector Consumer Defensive | Industry Farm Products | Full time employees 598 | Website https://vitalfarms.com |
Full time employees 598 | Website https://vitalfarms.com | ||
Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. It produces products sourced from animals raised on family farms, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names. The company provides its products through third parties and direct to retailers, and commercial and non-commercial foodservice operators. Vital Farms, Inc. was founded in 2007 and is headquartered in Austin, Texas.
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