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Vital Farms Inc (VITL)


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Upturn Advisory Summary
10/17/2025: VITL (4-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $53.7
1 Year Target Price $53.7
8 | Strong Buy |
2 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 267.52% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.83B USD | Price to earnings Ratio 36.47 | 1Y Target Price 53.7 |
Price to earnings Ratio 36.47 | 1Y Target Price 53.7 | ||
Volume (30-day avg) 10 | Beta 0.92 | 52 Weeks Range 27.91 - 53.12 | Updated Date 10/19/2025 |
52 Weeks Range 27.91 - 53.12 | Updated Date 10/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.84% | Operating Margin (TTM) 12.88% |
Management Effectiveness
Return on Assets (TTM) 11.28% | Return on Equity (TTM) 18.81% |
Valuation
Trailing PE 36.47 | Forward PE 208.33 | Enterprise Value 1704100235 | Price to Sales(TTM) 2.77 |
Enterprise Value 1704100235 | Price to Sales(TTM) 2.77 | ||
Enterprise Value to Revenue 2.59 | Enterprise Value to EBITDA 19.85 | Shares Outstanding 44685980 | Shares Floating 34326429 |
Shares Outstanding 44685980 | Shares Floating 34326429 | ||
Percent Insiders 21.55 | Percent Institutions 94.02 |
Upturn AI SWOT
Vital Farms Inc

Company Overview
History and Background
Vital Farms was founded in 2007 by Matt O'Hayer and Catherine Stewart, initially focusing on pasture-raised eggs. It has grown from a small farm to a national brand, emphasizing ethical farming practices and animal welfare.
Core Business Areas
- Eggs: Vital Farms' primary business is the production and sale of pasture-raised eggs. They partner with independent family farms who adhere to their strict animal welfare standards.
- Butter: Vital Farms also produces and sells pasture-raised butter. Similar to their egg production, they source milk from pasture-raised cows.
- Hard-Boiled Eggs: Convenience product of pre-cooked hard boiled eggs
Leadership and Structure
Vital Farms is led by CEO Russell Diez-Canseco. The company has a board of directors overseeing its operations and is structured around key functional areas like sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Pasture-Raised Eggs: Vital Farms' flagship product. They claim to be the leading U.S. brand of pasture-raised eggs, but specific market share data varies based on source and definitions, but is estimated to be above 20%. Competitors include Pete and Gerry's Organic Eggs, Alexandre Family Farms, and other private label organic and pasture-raised egg brands.
- Pasture-Raised Butter: Vital Farms butter complements their egg line. Competitors include Organic Valley, Kerrygold, and other pasture-raised and organic butter brands. Exact market share is not readily available.
Market Dynamics
Industry Overview
The egg and dairy industry is evolving towards more ethical and sustainable practices. Consumers are increasingly demanding higher-quality, humanely raised products.
Positioning
Vital Farms differentiates itself through its commitment to pasture-raising and animal welfare, targeting health-conscious and ethically driven consumers. They are positioned as a premium brand.
Total Addressable Market (TAM)
The TAM for eggs and butter is substantial. The US egg market alone is worth several billion dollars. Vital Farms is positioned to capture a growing share of the premium segment.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Commitment to ethical farming practices
- High-quality products
- Established distribution network
Weaknesses
- Higher production costs compared to conventional farming
- Vulnerability to fluctuations in feed costs
- Concentration of sales in a few key retailers
Opportunities
- Expanding product line
- Increasing market penetration
- Growing consumer demand for ethical and sustainable products
- Potential for international expansion
Threats
- Competition from other organic and pasture-raised brands
- Disease outbreaks affecting poultry
- Economic downturn impacting consumer spending
- Changes in regulations regarding animal welfare
Competitors and Market Share
Key Competitors
- Cal-Maine Foods (CALM)
- Rose Acre Farms (Private)
- Pete and Gerry's Organic Eggs (Private)
Competitive Landscape
Vital Farms excels with its ethical brand and premium positioning, however, CALM and Rose Acre Farms benefit from economies of scale. Pete and Gerry's focus on organic, providing overlap but differentiation on farming approach.
Growth Trajectory and Initiatives
Historical Growth: Historical growth depends on the time period. Refer to the company's investor relations for detailed financials.
Future Projections: Future projections require access to analyst reports. Please consult financial news sources.
Recent Initiatives: Recent initiatives depend on the reporting period. Refer to the company's investor relations for the most current news.
Summary
Vital Farms has established a strong brand in the ethical and pasture-raised egg market and growing in butter. The focus is on high-quality product and differentiating from the competition with a price strategy. Future growth is dependent on them managing feed costs, growing its distribution, and increasing the awareness of their brand.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Financial News Sources
- Industry Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Market share estimates are approximate and may vary. Financial data requires direct access to real-time financial databases for accuracy.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vital Farms Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2020-07-31 | President, CEO & Director Mr. Russell Diez-Canseco | ||
Sector Consumer Defensive | Industry Farm Products | Full time employees 598 | Website https://vitalfarms.com |
Full time employees 598 | Website https://vitalfarms.com |
Vital Farms, Inc., a food company, packages, markets, and distributes shell eggs, butter, and other products in the United States. It produces products sourced from animals raised on family farms, including shell eggs, butter, hard-boiled eggs, and liquid whole eggs under the Vital Farms brand and other trade names. The company provides its products through third parties and direct to retailers, and commercial and non-commercial foodservice operators. Vital Farms, Inc. was founded in 2007 and is headquartered in Austin, Texas.

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