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Village Super Market Inc (VLGEA)

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Upturn Advisory Summary
01/09/2026: VLGEA (1-star) is a SELL. SELL since 4 days. Simulated Profits (-3.35%). Updated daily EoD!
Analysis of Past Performance
Type Stock | Historic Profit -20.24% | Avg. Invested days 44 | Today’s Advisory SELL |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 569.13M USD | Price to earnings Ratio 10.15 | 1Y Target Price - |
Price to earnings Ratio 10.15 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.49 | 52 Weeks Range 24.34 - 40.15 | Updated Date 06/29/2025 |
52 Weeks Range 24.34 - 40.15 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.59% | Basic EPS (TTM) 3.8 |
Earnings Date
Report Date 2025-06-02 | When Before Market | Estimate - | Actual 0.7542 |
Profitability
Profit Margin 2.45% | Operating Margin (TTM) 2.43% |
Management Effectiveness
Return on Assets (TTM) 4.66% | Return on Equity (TTM) 12.29% |
Valuation
Trailing PE 10.15 | Forward PE - | Enterprise Value 802395266 | Price to Sales(TTM) 0.25 |
Enterprise Value 802395266 | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 0.35 | Enterprise Value to EBITDA 6.61 | Shares Outstanding 10630900 | Shares Floating 9342269 |
Shares Outstanding 10630900 | Shares Floating 9342269 | ||
Percent Insiders 17.13 | Percent Institutions 59.3 |
Upturn AI SWOT
Village Super Market Inc
Company Overview
History and Background
Village Super Market Inc. was founded in 1935 by Nicholas, Perry, and Joseph Vitale. It began as a single small store in the Bronx, New York. Over the decades, the company expanded its operations, primarily in New Jersey, and went public in 1966. It operates supermarkets under the ShopRite and Fairway banners. A significant milestone was its expansion into the greater New York metropolitan area.
Core Business Areas
- Supermarket Operations: Operating full-service supermarkets primarily under the ShopRite and Fairway brands. These stores offer a wide range of groceries, fresh produce, meats, dairy, bakery items, frozen foods, and health and beauty products. They also often include in-store pharmacies, delis, and prepared food sections.
- Wholesale Operations: While primarily a retailer, the company also engages in wholesale operations, supplying products to other entities.
Leadership and Structure
Village Super Market Inc. is a publicly traded company with a Board of Directors overseeing its operations. Key executive positions typically include a Chairman of the Board, a President and CEO, and various VPs overseeing different functional areas like operations, finance, and merchandising. The company is structured around its regional store operations and corporate support functions.
Top Products and Market Share
Key Offerings
- Grocery Items: A comprehensive selection of branded and private label grocery products including canned goods, pasta, cereals, snacks, and beverages. Competitors include every major grocery retailer and distributor.
- Fresh Produce: High-quality fruits and vegetables, often sourced locally and seasonally. Competitors include other supermarket chains, farmers' markets, and specialty produce stores.
- Meat and Seafood: Freshly cut meats and a variety of seafood options. Competitors include other supermarket meat departments, butcher shops, and fish markets.
- Private Label Brands: Offering a range of private label products that compete on price and quality with national brands. Competitors are all major retailers offering their own private label lines.
Market Dynamics
Industry Overview
The US grocery retail industry is highly competitive and characterized by thin profit margins. It is influenced by consumer preferences for healthy options, convenience, and value. E-commerce and online grocery shopping have become increasingly significant. The industry faces challenges from rising labor costs, supply chain disruptions, and inflation.
Positioning
Village Super Market Inc. positions itself as a provider of quality groceries and a convenient shopping experience within its operating regions, particularly under the well-established ShopRite banner. Its competitive advantage lies in its long-standing relationships with suppliers, its understanding of local market needs, and its commitment to customer service. Its scale within its operating regions allows for some purchasing power.
Total Addressable Market (TAM)
The TAM for the US grocery market is in the hundreds of billions of dollars annually. Village Super Market Inc. operates within a specific geographic segment of this market, primarily in the Northeast. Its positioning is as a significant regional player within this vast TAM, focusing on its established store locations and customer base rather than aiming for nationwide dominance.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and customer loyalty in its operating regions (ShopRite).
- Extensive experience in grocery retail operations.
- Established supply chain and supplier relationships.
- Geographic concentration in a profitable market area.
Weaknesses
- Limited geographic diversification compared to national chains.
- Potential challenges in adapting quickly to rapidly evolving retail technology and online competition.
- Reliance on unionized labor in some locations.
- Smaller scale compared to giant national grocery retailers.
Opportunities
- Expansion of e-commerce and delivery services.
- Increased demand for private label products offering value.
- Focus on health and wellness offerings.
- Potential for strategic acquisitions to expand market reach.
Threats
- Intense competition from national chains, discount grocers, and online retailers.
- Rising food costs and inflation impacting consumer spending.
- Supply chain disruptions affecting product availability and costs.
- Changes in consumer preferences and shopping habits.
Competitors and Market Share
Key Competitors
- Wakefern Food Corp. (which operates ShopRite stores, but VSM is a member and operator of some stores)
- Ahold Delhaize (Giant Food, Stop & Shop)
- Kroger
- Walmart
- Amazon (Whole Foods Market)
Competitive Landscape
Village Super Market Inc. competes in a fragmented yet highly consolidated grocery market. Its primary advantages stem from its regional focus, strong brand association with ShopRite, and established operational expertise. However, it faces significant challenges from larger national players with greater economies of scale, aggressive pricing strategies, and more extensive e-commerce infrastructure. The company's ability to maintain strong customer loyalty and operational efficiency is key to its competitive standing.
Growth Trajectory and Initiatives
Historical Growth: Historically, Village Super Market Inc. has grown through a combination of organic store expansion, strategic repositioning of existing stores, and consistent operational improvements. Its growth has been primarily regional.
Future Projections: Future growth projections would depend on analyst estimates and company guidance, often influenced by factors like market penetration in existing areas, new store openings, and the success of strategic initiatives like e-commerce expansion. Specific projections are found in analyst reports.
Recent Initiatives: Recent initiatives likely include enhancements to online ordering and delivery capabilities, optimization of store layouts for improved customer experience, and a continued focus on private label offerings to compete on value.
Summary
Village Super Market Inc. is a well-established regional grocery retailer with a strong presence in the Northeast, operating under the ShopRite and Fairway banners. Its strengths lie in its operational experience and brand recognition, while its weaknesses include limited geographic diversification and scale compared to national giants. The company has opportunities in expanding its e-commerce offerings and capitalizing on private label growth, but faces threats from intense competition and economic volatility. Overall, it's a solid regional player but needs to proactively adapt to evolving retail trends to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Village Super Market Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry Research Reports
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. Financial data and market share figures are estimates and subject to change. This is not financial advice, and investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Village Super Market Inc
Exchange NASDAQ | Headquaters Springfield, NJ, United States | ||
IPO Launch date 1990-03-27 | CEO - | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 2190 | Website https://myvillagesupermarket.com |
Full time employees 2190 | Website https://myvillagesupermarket.com | ||
Village Super Market, Inc. engages in the operation of a chain of supermarkets in the United States. It offers grocery, meat, produce, dairy, deli, seafood, prepared food products, and bakery and frozen food products. The company also provides non-food products, including health and beauty care, general merchandise, liquor, and pharmacy products. It operates its supermarkets under the ShopRite and Fairway banners, and specialty markets under the Gourmet Garage banner, as well as operates online stores through shoprite.com, fairwaymarket.com, and gourmetgarage.com, as well as ShopRite app, Fairway app, and Gourmet Garage app. The company was founded in 1937 and is based in Springfield, New Jersey.

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