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Upturn AI SWOT - About
KR 
Kroger Company (KR)
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Upturn Advisory Summary
11/17/2025: KR (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $76.05
1 Year Target Price $76.05
| 9 | Strong Buy |
| 3 | Buy |
| 12 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 10.56% | Avg. Invested days 58 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 44.21B USD | Price to earnings Ratio 16.93 | 1Y Target Price 76.05 |
Price to earnings Ratio 16.93 | 1Y Target Price 76.05 | ||
Volume (30-day avg) 25 | Beta 0.58 | 52 Weeks Range 55.94 - 74.13 | Updated Date 11/17/2025 |
52 Weeks Range 55.94 - 74.13 | Updated Date 11/17/2025 | ||
Dividends yield (FY) 2.00% | Basic EPS (TTM) 3.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.86% | Operating Margin (TTM) 2.89% |
Management Effectiveness
Return on Assets (TTM) 5.53% | Return on Equity (TTM) 25.05% |
Valuation
Trailing PE 16.93 | Forward PE 12.84 | Enterprise Value 63369263522 | Price to Sales(TTM) 0.3 |
Enterprise Value 63369263522 | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 7.98 | Shares Outstanding 662678212 | Shares Floating 740370400 |
Shares Outstanding 662678212 | Shares Floating 740370400 | ||
Percent Insiders 8.37 | Percent Institutions 77.66 |
Upturn AI SWOT
Kroger Company
Company Overview
History and Background
The Kroger Company, founded in 1883 by Bernard Kroger in Cincinnati, Ohio, is one of the largest supermarket chains in the United States. Initially a single grocery store, it grew through acquisitions and expansions, pioneering innovations such as in-store bakeries and self-service shopping.
Core Business Areas
- Retail Grocery: Operates supermarkets and multi-department stores across the U.S., offering a wide variety of food, grocery, pharmacy, health and beauty care items, apparel, general merchandise, and fuel.
- Manufacturing: Operates manufacturing facilities that produce private-label products, including bakery items, dairy products, meat, and packaged goods.
- Online Retail: Offers online grocery shopping through Kroger.com, including delivery and pickup options. Expands into other services, such as Kroger Boost membership.
Leadership and Structure
The Kroger Company is led by Rodney McMullen (Chairman and CEO). The organizational structure includes various executive vice presidents overseeing key areas such as merchandising, operations, and technology.
Top Products and Market Share
Key Offerings
- Private Label Brands (e.g., Simple Truth, Kroger Brand): Kroger's private-label brands account for a significant portion of sales. These brands compete with national brands and offer consumers value options. Competition: Walmart's Great Value, Target's Good & Gather, Amazon Basics.
- Fresh Produce and Meat: A core offering, focusing on quality and variety. Kroger competes with other supermarkets and specialty food stores. Competition: Whole Foods Market, Trader Joe's, Costco.
- Pharmacy Services: Provides pharmacy services within its stores, competing with national pharmacy chains. Competition: CVS, Walgreens, Rite Aid.
Market Dynamics
Industry Overview
The supermarket industry is highly competitive, with low profit margins and increasing pressure from online retailers and discount stores. Key trends include growing demand for organic and healthy foods, increasing use of technology for online ordering and delivery, and rising labor costs.
Positioning
Kroger is positioned as a traditional supermarket chain offering a wide range of products and services at competitive prices. Its competitive advantages include its extensive store network, strong private-label brands, and loyalty programs.
Total Addressable Market (TAM)
The U.S. grocery market is estimated to be around $1 trillion. Kroger is a major player, capturing a significant portion of the market but has opportunities to expand its online presence and reach new customer segments.
Upturn SWOT Analysis
Strengths
- Extensive store network
- Strong private-label brands
- Loyalty programs
- Established supply chain
- Successful merger with Albertsons
Weaknesses
- Relatively low profit margins
- High debt levels
- Exposure to labor costs
- Dependence on traditional supermarket model
Opportunities
- Expansion of online grocery services
- Growth in organic and healthy food market
- Partnerships with other companies
- Leveraging data analytics to improve customer experience
Threats
- Intense competition from Walmart, Amazon, and discount retailers
- Rising inflation and food costs
- Changes in consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- WMT
- COST
- TGT
Competitive Landscape
Kroger faces intense competition from Walmart and Costco, which have lower prices and broader product offerings. Kroger's advantages include its private-label brands and customer loyalty programs. Merging with Albertsons will also improve its market positioning to better compete.
Major Acquisitions
Home Chef
- Year: 2018
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded Kroger's meal kit offerings and reach to a broader customer base.
Growth Trajectory and Initiatives
Historical Growth: Kroger has achieved steady growth through a combination of organic growth, acquisitions, and store expansions.
Future Projections: Analysts project continued revenue growth in the low single digits, driven by online sales and private-label brands. EPS growth is expected to be slightly higher due to cost-cutting initiatives and share repurchases.
Recent Initiatives: Kroger has focused on expanding its online presence, investing in data analytics, and launching new private-label products.
Summary
Kroger is a major player in the supermarket industry, benefiting from its extensive store network, and successful merger with Albertons. The company is facing competitive pressures from Walmart and Amazon but expanding its online services and private-label offerings. Rising inflation and food costs, plus supply chain disruptions are threats Kroger needs to monitor. Overall, Kroger is fundamentally strong and well-positioned for continued growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Kroger Company SEC Filings (10K, 10Q)
- Market Research Reports
- Analyst Reports
- Company Press Releases
- Statista
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly and impact the accuracy of the information. Consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kroger Company
Exchange NYSE | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1928-01-26 | Chairman of the Board & Interim CEO Mr. Ronald L. Sargent M.B.A. | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 400000 | Website https://www.thekrogerco.com |
Full time employees 400000 | Website https://www.thekrogerco.com | ||
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
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