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Upturn AI SWOT - About
KR 
Kroger Company (KR)
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Upturn Advisory Summary
07/03/2025: KR (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $74.5
1 Year Target Price $74.5
| 9 | Strong Buy |
| 3 | Buy |
| 12 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 13.87% | Avg. Invested days 64 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 46.17B USD | Price to earnings Ratio 19.03 | 1Y Target Price 74.5 |
Price to earnings Ratio 19.03 | 1Y Target Price 74.5 | ||
Volume (30-day avg) 25 | Beta 0.57 | 52 Weeks Range 49.93 - 74.11 | Updated Date 07/4/2025 |
52 Weeks Range 49.93 - 74.11 | Updated Date 07/4/2025 | ||
Dividends yield (FY) 1.95% | Basic EPS (TTM) 3.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-06-20 | When - | Estimate 1.45 | Actual 1.49 |
Profitability
Profit Margin 1.76% | Operating Margin (TTM) 1.99% |
Management Effectiveness
Return on Assets (TTM) 5.92% | Return on Equity (TTM) 24.24% |
Valuation
Trailing PE 19.03 | Forward PE 14.79 | Enterprise Value 65723974502 | Price to Sales(TTM) 0.31 |
Enterprise Value 65723974502 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 0.45 | Enterprise Value to EBITDA 8.54 | Shares Outstanding 661155968 | Shares Floating 740520000 |
Shares Outstanding 661155968 | Shares Floating 740520000 | ||
Percent Insiders 8.39 | Percent Institutions 81.37 |
Upturn AI SWOT
Kroger Company
Company Overview
History and Background
Founded in 1883 by Bernard Kroger in Cincinnati, Ohio, Kroger began as a single grocery store. It expanded through acquisitions and innovations like self-service shopping and combining grocery stores with other retail services. It is one of the largest retailers in the world.
Core Business Areas
- Grocery Retail: Operates supermarkets and multi-department stores, offering a wide array of food and non-food products, including private label brands.
- Pharmacy: Operates pharmacies within its stores, providing prescription medications and healthcare services.
- Fuel Centers: Operates fuel centers at many of its store locations, offering gasoline and related products.
- Manufacturing: Operates manufacturing facilities that produce private label products for its stores.
Leadership and Structure
Rodney McMullen serves as Chairman and CEO. The organizational structure is a traditional corporate hierarchy with regional divisions and store-level management.
Top Products and Market Share
Key Offerings
- Private Label Brands (Simple Truth, Kroger Brand): Kroger's private label brands offer a wide range of products, from organic foods to household essentials. Competitors include store brands from Walmart, Target, and Costco. Private brands account for ~20% of sales and are high margin.
- Fresh Produce and Meat: Kroger offers a wide selection of fresh produce and meat products. Competitors include Whole Foods, Trader Joe's, and local grocery stores. Kroger is the largest supermarket chain for fresh produce.
- Pharmacy Services: Kroger operates pharmacies within its stores, providing prescription medications and healthcare services. Competitors include CVS, Walgreens, and Walmart pharmacies.
- Fuel: Fuel centers at many of its store locations, offering gasoline and related products. Competitors include Walmart, Costco, Sam's Club and independent gas stations.
Market Dynamics
Industry Overview
The grocery retail industry is highly competitive with low profit margins. Key trends include the rise of online grocery shopping, increasing demand for organic and natural foods, and growing price competition.
Positioning
Kroger is positioned as a value-driven retailer, offering a wide variety of products at competitive prices. Its competitive advantages include its extensive store network, strong private label brands, and loyalty programs.
Total Addressable Market (TAM)
The total US grocery market is estimated to be around $1 trillion. Kroger captures a significant portion, but faces increasing competition from online retailers and discounters.
Upturn SWOT Analysis
Strengths
- Extensive Store Network
- Strong Private Label Brands
- Loyalty Programs
- Established Supply Chain
- Pharmacy Services
Weaknesses
- Lower Profit Margins Compared to Some Competitors
- Susceptibility to Economic Downturns
- High Labor Costs
- Dependence on Traditional Brick-and-Mortar Stores
Opportunities
- Expansion of Online Grocery Services
- Growth in Organic and Natural Foods
- Partnerships with Technology Companies
- Increasing Demand for Meal Kits and Ready-to-Eat Foods
- Expansion of Healthcare Services
Threats
- Intense Competition from Walmart, Amazon, and Aldi
- Changing Consumer Preferences
- Rising Labor Costs
- Supply Chain Disruptions
- Inflation
Competitors and Market Share
Key Competitors
- Walmart (WMT)
- Costco (COST)
- Amazon (AMZN)
- Albertsons Companies (ACI)
Competitive Landscape
Kroger faces intense competition from Walmart and Amazon. Kroger's advantages include its strong private label brands and loyalty programs. Disadvantages include its lower profit margins and dependence on traditional brick-and-mortar stores.
Major Acquisitions
Home Chef
- Year: 2018
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded Kroger's meal kit offerings and online presence.
Growth Trajectory and Initiatives
Historical Growth: Kroger has experienced steady growth over the past years, driven by store expansion, acquisitions, and same-store sales growth.
Future Projections: Analysts project moderate revenue growth for Kroger in the coming years, driven by online grocery sales, private label growth, and expansion of healthcare services.
Recent Initiatives: Recent strategic initiatives include expanding online grocery delivery, investing in technology, and developing new private label products.
Summary
Kroger is a major player in the grocery retail industry, driven by its extensive store network and private label brands. While its online presence is growing, intense competition and relatively low margins pose challenges. Its strong brand recognition and established customer base positions it well for continued growth, but careful management of competition is crucial. Kroger has been looking into expanding on grocery delivery such as Kroger Delivery and drone delivery programs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Kroger Investor Relations
- SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market conditions can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kroger Company
Exchange NYSE | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1928-01-26 | Chairman of the Board & Interim CEO Mr. Ronald L. Sargent M.B.A. | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 409000 | Website https://www.thekrogerco.com |
Full time employees 409000 | Website https://www.thekrogerco.com | ||
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
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