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Kroger Company(KR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for KR
09/17/2026: KR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Kroger is a foundational American grocery retailer known for its extensive supermarket network and emphasis on fresh goods. The company benefits from strong private label brand loyalty and a data-driven approach to consumer insights, which supports its competitive position. Its primary growth story revolves around digital transformation and potential large-scale consolidation to increase operational efficiency. However, investors must consider the risks of thin profit margins, intense price competition from discount giants, and regulatory hurdles facing major acquisition attempts. The stock may best suit value and dividend-focused investors seeking a defensive holding, while developments in the Albertsons merger and digital retail margins remain key areas to monitor.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Kroger offers steady, predictable growth rather than rapid, high-multiple expansion. |
| Momentum investor | Mixed fit | Momentum appeal is conditional on positive market sentiment and successful execution of major strategic mergers. |
| Value investor | Strong fit | Kroger frequently trades at a valuation that reflects its stable cash flows and established market position. |
| Dividend investor | Strong fit | The company has a consistent history of dividend payments and a stable payout ratio suitable for income-focused portfolios. |
| Low-risk investor | Strong fit | As a consumer staple business, Kroger exhibits lower volatility compared to high-growth tech or cyclical sectors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | The grocery business is generally defensive, leading to less stock price fluctuation compared to the broader market. |
| Valuation risk | Low | Kroger typically maintains reasonable valuation multiples, reducing the risk of significant multiple compression. |
| Competition risk (Price/Discounting) | High | Intense competition from players like Walmart can compress margins and pressure market share. |
| Business quality | Strong | Kroger's established brand equity and critical role in the supply chain provide a strong fundamental foundation. |
| Dividend income | Strong | The dividend is supported by consistent cash flows and a history of reliable payouts. |
| Execution risk | Medium / high | Large-scale mergers and digital transformations involve complex operational risks. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 21.68% | Avg. Invested days 53 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 36.44B USD | Price to earnings Ratio 33.59 | 1Y Target Price 68 |
Price to earnings Ratio 33.59 | 1Y Target Price 68 | ||
Volume (30-day avg) 6.5M shares | Beta 0.41 | 52 Weeks Range 53.78 - 75.66 | Updated Date 09/17/2026 |
52 Weeks Range 53.78 - 75.66 | Updated Date 09/17/2026 | ||
Dividends yield (FY) 2.31% | Basic EPS (TTM) 1.82 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail Grocery | Physical store sales of food, household items, and general merchandise. | This is the primary revenue engine representing the bulk of daily operations. |
| Pharmacy and Fuel | In-store pharmacy services and fuel centers. | These are key traffic drivers that increase customer frequency and loyalty. |
| Retail Media | Advertising services for brands through Kroger's data platforms. | A high-margin segment that leverages proprietary customer data. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-09-11 | When Before Market | Estimate 1.05 | Actual 1.09 |
Profitability
Profit Margin 0.73% | Operating Margin (TTM) 2.98% |
Management Effectiveness
Return on Assets (TTM) 5.8% | Return on Equity (TTM) 14.44% |
Valuation
Trailing PE 33.59 | Forward PE 11.96 | Enterprise Value 57.86B | Price to Sales(TTM) 0.24 |
Enterprise Value 57.86B | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 0.39 | Enterprise Value to EBITDA 10.06 | Shares Outstanding 596.00M | Shares Floating 593.28M |
Shares Outstanding 596.00M | Shares Floating 593.28M | ||
Percent Insiders 6.87 | Percent Institutions 84.69 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Kroger Company
Exchange NYSE | Headquarters Cincinnati, OH, United States | ||
IPO Launch date 1928-01-26 | CEO & Director Mr. Gregory S. Foran | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 400000 | Website https://www.thekrogerco.com |
Full time employees 400000 | Website https://www.thekrogerco.com | ||
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
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