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Upturn AI SWOT - About
KR 
Kroger Company (KR)
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Upturn Advisory Summary
09/17/2025: KR (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $75.86
1 Year Target Price $75.86
| 9 | Strong Buy |
| 3 | Buy |
| 12 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 10.51% | Avg. Invested days 58 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 45.15B USD | Price to earnings Ratio 17.33 | 1Y Target Price 75.86 |
Price to earnings Ratio 17.33 | 1Y Target Price 75.86 | ||
Volume (30-day avg) 25 | Beta 0.59 | 52 Weeks Range 53.47 - 74.52 | Updated Date 09/15/2025 |
52 Weeks Range 53.47 - 74.52 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 1.95% | Basic EPS (TTM) 3.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-11 | When Before Market | Estimate 1 | Actual 1.04 |
Profitability
Profit Margin 1.86% | Operating Margin (TTM) 3.03% |
Management Effectiveness
Return on Assets (TTM) 5.64% | Return on Equity (TTM) 25.05% |
Valuation
Trailing PE 17.33 | Forward PE 14.37 | Enterprise Value 64312332177 | Price to Sales(TTM) 0.31 |
Enterprise Value 64312332177 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 0.44 | Enterprise Value to EBITDA 8.1 | Shares Outstanding 661155968 | Shares Floating 740377880 |
Shares Outstanding 661155968 | Shares Floating 740377880 | ||
Percent Insiders 8.41 | Percent Institutions 78.46 |
Upturn AI SWOT
Kroger Company
Company Overview
History and Background
Founded in 1883 by Bernard Kroger in Cincinnati, Ohio, Kroger Company has grown from a single grocery store to one of the largest retailers in the world. Key milestones include expansions, acquisitions, and the introduction of private-label brands.
Core Business Areas
- Retail Grocery: Operates a large network of supermarkets and multi-department stores across the United States. This segment is the core revenue generator, offering a wide variety of food and non-food items.
- Pharmacy: Provides pharmacy services in its stores and through online channels, offering prescription medications, health and wellness products, and immunizations.
- Fuel Centers: Operates fuel centers located at many of its stores, offering gasoline and diesel fuel to customers.
- Manufacturing: Manufactures and processes food products in its facilities for sale in its retail stores. This includes dairy products, baked goods, and processed meats.
Leadership and Structure
Rodney McMullen serves as the Chairman and CEO. The company has a hierarchical structure with regional divisions reporting to the corporate headquarters.
Top Products and Market Share
Key Offerings
- Fresh Produce: A wide variety of fruits and vegetables. Kroger competes with Walmart (WMT), Whole Foods (AMZN), and other grocery chains in this segment. Market share within produce fluctuates seasonally and regionally but is significant for Kroger due to its focus on fresh and local offerings.
- Private Label Brands (e.g., Simple Truth, Kroger Brand): Offer a wide range of products at competitive prices. Competitors include similar private label offerings from Walmart (WMT), Target (TGT), and Aldi. Krogeru2019s private label brands account for a substantial portion of sales, fostering customer loyalty and higher margins. The number of users or revenue from this product fluctuate seasonally and regionally but it is significant for Kroger due to its focus on fresh and local offerings.
- Meat and Seafood: Includes beef, pork, poultry, and seafood. Competitors include traditional grocery stores as well as specialty meat markets. Kroger emphasizes quality and sustainable sourcing in this category.
Market Dynamics
Industry Overview
The grocery retail industry is highly competitive, with low margins and increasing pressure from online retailers. Key trends include the rise of e-commerce, demand for healthier and sustainable products, and increasing price sensitivity among consumers.
Positioning
Kroger Company is a leading supermarket chain, positioned as a value-oriented retailer offering a wide variety of products and services. Its competitive advantages include its extensive store network, strong private label brands, and customer loyalty programs.
Total Addressable Market (TAM)
The US grocery market is estimated to be over $1 trillion. Kroger is positioned to capture a significant portion through its omnichannel strategy, private-label offerings, and store footprint.
Upturn SWOT Analysis
Strengths
- Extensive store network across the US
- Strong private label brands
- Loyalty programs and customer data analytics
- Diversified product offerings
- Established supply chain infrastructure
Weaknesses
- Lower profit margins compared to some competitors
- Dependence on traditional brick-and-mortar stores
- High debt levels
- Exposure to labor union negotiations
Opportunities
- Expansion of online grocery services
- Growth in demand for healthy and sustainable products
- Personalized marketing and customer engagement
- Strategic acquisitions and partnerships
- Leveraging data analytics to improve operations
Threats
- Intense competition from Walmart (WMT), Amazon (AMZN), and other retailers
- Rising labor and transportation costs
- Changes in consumer preferences
- Economic downturns affecting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- WMT
- COST
- TGT
- AMZN
Competitive Landscape
Kroger Company is a large retailer competing in a tough and low profit margin environment. Its key advantages are its scale, established brand, and growing technology infrastructure.
Major Acquisitions
Home Chef
- Year: 2018
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded Kroger's meal kit offerings and online presence.
Growth Trajectory and Initiatives
Historical Growth: Kroger has experienced steady growth over the past years, driven by store expansions, acquisitions, and same-store sales growth.
Future Projections: Analysts project continued growth for Kroger, driven by its omnichannel strategy, private-label offerings, and data analytics initiatives. These projections are subject to market conditions and competitive pressures.
Recent Initiatives: Recent initiatives include investments in e-commerce infrastructure, expansion of private-label brands, and strategic partnerships with technology companies.
Summary
Kroger Company is a significant player in the competitive grocery sector. It leverages its scale, private brands, and omnichannel approach. Rising costs and competition from giants like Walmart and Amazon require continued strategic innovation and efficiency to maintain market share and profitability. The Company needs to look out for economic downturns and changes in consumer preferences
Peer Comparison
Sources and Disclaimers
Data Sources:
- Kroger Company Annual Reports
- Market Research Reports
- Analyst Estimates
- Company filings with the SEC
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on your own due diligence.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kroger Company
Exchange NYSE | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1928-01-26 | Chairman of the Board & Interim CEO Mr. Ronald L. Sargent M.B.A. | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 400000 | Website https://www.thekrogerco.com |
Full time employees 400000 | Website https://www.thekrogerco.com | ||
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
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