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Upturn AI SWOT - About
KR 
Kroger Company (KR)
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Upturn Advisory Summary
08/28/2025: KR (3-star) is a SELL. SELL since 4 days. Profits (-2.91%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $75.73
1 Year Target Price $75.73
| 9 | Strong Buy |
| 3 | Buy |
| 12 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 10.51% | Avg. Invested days 58 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 44.60B USD | Price to earnings Ratio 18.38 | 1Y Target Price 75.73 |
Price to earnings Ratio 18.38 | 1Y Target Price 75.73 | ||
Volume (30-day avg) 25 | Beta 0.58 | 52 Weeks Range 49.68 - 74.52 | Updated Date 08/29/2025 |
52 Weeks Range 49.68 - 74.52 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 1.88% | Basic EPS (TTM) 3.67 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-05 | When - | Estimate 0.994 | Actual - |
Profitability
Profit Margin 1.76% | Operating Margin (TTM) 3.23% |
Management Effectiveness
Return on Assets (TTM) 5.53% | Return on Equity (TTM) 24.24% |
Valuation
Trailing PE 18.38 | Forward PE 14.2 | Enterprise Value 63892572831 | Price to Sales(TTM) 0.3 |
Enterprise Value 63892572831 | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 8.3 | Shares Outstanding 661155968 | Shares Floating 740370400 |
Shares Outstanding 661155968 | Shares Floating 740370400 | ||
Percent Insiders 8.41 | Percent Institutions 78.37 |
Upturn AI SWOT
Kroger Company
Company Overview
History and Background
Founded in 1883 by Bernard Kroger in Cincinnati, Ohio, Kroger has grown from a single grocery store to one of the largest retailers in the United States. Significant milestones include expansion through acquisitions, introduction of private label brands, and investment in technology and e-commerce.
Core Business Areas
- Supermarkets: Operates a large network of supermarkets under various banners, offering a wide variety of food and non-food products.
- Multi-Department Stores: Operates multi-department stores that combine grocery and general merchandise offerings.
- Convenience Stores: Operates convenience stores, often located adjacent to fuel centers.
- Jewelry Stores: Operates jewelry stores.
- Digital Commerce: Offers online grocery shopping, delivery, and pickup services.
Leadership and Structure
The current CEO is Rodney McMullen. The organizational structure includes regional divisions and centralized functions such as finance, marketing, and technology.
Top Products and Market Share
Key Offerings
- Fresh Produce: Includes a wide assortment of fruits and vegetables. Kroger's market share in fresh produce is estimated to be around 10-15%. Competitors include Walmart, Costco, and regional grocery chains.
- Private Label Brands (Simple Truth, Kroger Brand): A variety of private-label food and household products. Private label brands contribute significantly to Kroger's revenue. Competitors include other retailers with strong private-label offerings like Costco (Kirkland Signature) and Target (Good & Gather).
- Meat and Seafood: Offers a range of meat and seafood products. Kroger's market share in meat and seafood is estimated to be around 10-12%. Competitors include Walmart, Costco, and traditional butcher shops.
- Pharmacy Services: Offers prescription and over-the-counter medications. Competitors are Walgreens and CVS. Market Share is roughly the same as the other competitors.
Market Dynamics
Industry Overview
The grocery retail industry is highly competitive with low profit margins. Key trends include the growth of e-commerce, increasing consumer demand for fresh and healthy foods, and price competition.
Positioning
Kroger is a leading supermarket operator focusing on providing a wide variety of products at competitive prices. Its competitive advantages include its scale, private label brands, and loyalty program.
Total Addressable Market (TAM)
The U.S. grocery market is estimated to be around $1 trillion. Kroger has a significant share of this market, positioning it as a major player in the industry.
Upturn SWOT Analysis
Strengths
- Large Scale and Market Share
- Strong Private Label Brands
- Loyalty Program (Kroger Plus)
- Extensive Store Network
- Integrated Supply Chain
Weaknesses
- Low Profit Margins
- High Debt Load
- Dependence on Traditional Supermarket Model
- Inconsistent Customer Experience Across Stores
Opportunities
- Expansion of E-commerce and Delivery Services
- Further Development of Private Label Brands
- Strategic Acquisitions
- Personalized Marketing and Customer Engagement
- Growth in Health and Wellness Products
Threats
- Intense Competition from Walmart, Amazon, and Discount Retailers
- Changing Consumer Preferences
- Supply Chain Disruptions
- Inflation and Rising Costs
- Labor Shortages
Competitors and Market Share
Key Competitors
- Walmart (WMT)
- Costco (COST)
- Amazon (AMZN)
Competitive Landscape
Kroger faces intense competition from Walmart and Costco, which offer lower prices. Amazon's increasing presence in the grocery market also poses a threat. Kroger differentiates itself through its loyalty program and private label brands.
Major Acquisitions
Home Chef
- Year: 2018
- Acquisition Price (USD millions): 200
- Strategic Rationale: Expanded Kroger's meal kit offerings and online presence.
Growth Trajectory and Initiatives
Historical Growth: Kroger has experienced moderate growth in recent years, driven by same-store sales increases and strategic acquisitions.
Future Projections: Analysts project continued moderate growth for Kroger, driven by its e-commerce initiatives and private label brand development.
Recent Initiatives: Recent initiatives include investments in e-commerce, expansion of private label brands, and partnerships with technology companies.
Summary
Kroger is a large and established player in the grocery retail industry, benefiting from its scale and strong private label brands. However, it faces intense competition from Walmart, Costco, and Amazon, requiring continuous innovation and adaptation. Its e-commerce initiatives and focus on customer loyalty are critical for future growth. Managing debt and improving profit margins remain key challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Kroger Investor Relations
- Industry Reports
- Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kroger Company
Exchange NYSE | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1928-01-26 | Chairman of the Board & Interim CEO Mr. Ronald L. Sargent M.B.A. | ||
Sector Consumer Defensive | Industry Grocery Stores | Full time employees 410000 | Website https://www.thekrogerco.com |
Full time employees 410000 | Website https://www.thekrogerco.com | ||
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and its multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company's marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and its price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through its fuel centers. The company sells its products through its stores, fuel centers, and online platforms. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
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