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Upturn AI Summary - About
Kroger Company(KR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for KR
10/16/2026: KR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Kroger Company is a major US-based grocery retailer known for its extensive network of supermarkets and health-focused offerings. The company maintains a leading position through a combination of physical store density and sophisticated data analytics that drive personalized customer loyalty. Its primary growth opportunity lies in the continued expansion of digital grocery services and high-margin retail media advertising. However, investors must monitor intense competitive pressures from big-box retailers, inflationary wage costs, and the significant execution risk associated with its proposed merger with Albertsons. The stock may best suit dividend or value-oriented investors who prioritize stable, essential consumer staples with a long-term strategic evolution.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Kroger is a mature retail business that offers steady, predictable growth rather than high-velocity expansion. |
| Momentum investor | Weak fit | As a stable consumer staple stock, it generally does not exhibit the high-volatility price swings favored by momentum traders. |
| Value investor | Strong fit | The stock often trades at a reasonable valuation relative to its cash flow, appealing to investors looking for fundamental value. |
| Dividend investor | Strong fit | Kroger provides a reliable dividend and has a track record of increasing payouts to shareholders. |
| Low-risk investor | Strong fit | Its essential business model provides defensive characteristics that tend to perform well even during economic downturns. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | The stock is generally less volatile than the broader market due to the essential nature of grocery spending. |
| Valuation risk | Low | Kroger typically trades at modest multiples, limiting the downside risk associated with valuation expansion. |
| Competition risk (Retail/E-commerce) | High | Aggressive pricing and convenience from Walmart and Amazon remain the most significant threats to profitability. |
| Business quality | Strong | The company maintains a massive, entrenched physical infrastructure and high brand recognition across the US. |
| Dividend income | Medium | The dividend is safe but does not offer the high yields seen in more distressed or utility-heavy sectors. |
| Execution risk | Medium / high | Successfully integrating large acquisitions like Albertsons is complex and presents significant operational challenges. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 27.45% | Avg. Invested days 56 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/16/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 37.58B USD | Price to earnings Ratio 35.35 | 1Y Target Price 68.32 |
Price to earnings Ratio 35.35 | 1Y Target Price 68.32 | ||
Volume (30-day avg) 8.1M shares | Beta 0.35 | 52 Weeks Range 53.78 - 75.66 | Updated Date 10/17/2026 |
52 Weeks Range 53.78 - 75.66 | Updated Date 10/17/2026 | ||
Dividends yield (FY) 2.30% | Basic EPS (TTM) 1.8 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail Grocery | Physical sales of food, beverage, and household products. | This is the core engine, generating consistent cash flow from essential consumer purchases. |
| Pharmacy & Health | Prescriptions, over-the-counter health items, and wellness clinics. | Provides recurring revenue and drives foot traffic into store locations. |
| Fuel Centers | Gasoline sales at store-adjacent locations. | Acts as a customer loyalty driver that encourages higher grocery basket sizes. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 35.35 | Forward PE 11.32 | Enterprise Value 56.01B | Price to Sales(TTM) 0.25 |
Enterprise Value 56.01B | Price to Sales(TTM) 0.25 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA 9.63 | Shares Outstanding 590.59M | Shares Floating 587.88M |
Shares Outstanding 590.59M | Shares Floating 587.88M | ||
Percent Insiders 6.89 | Percent Institutions 85.41 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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