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Vision Marine Technologies Inc (VMAR)

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Upturn Advisory Summary
12/08/2025: VMAR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $10.85
1 Year Target Price $10.85
| 2 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -51.17% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.14M USD | Price to earnings Ratio - | 1Y Target Price 10.85 |
Price to earnings Ratio - | 1Y Target Price 10.85 | ||
Volume (30-day avg) 2 | Beta 0.22 | 52 Weeks Range 0.66 - 25.50 | Updated Date 12/6/2025 |
52 Weeks Range 0.66 - 25.50 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -263.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-28 | When - | Estimate -0.02 | Actual -5.46 |
Profitability
Profit Margin - | Operating Margin (TTM) -1312.16% |
Management Effectiveness
Return on Assets (TTM) -41.78% | Return on Equity (TTM) -155.26% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 28515004 | Price to Sales(TTM) 0.29 |
Enterprise Value 28515004 | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 2.88 | Enterprise Value to EBITDA -2.48 | Shares Outstanding 3232137 | Shares Floating 872701 |
Shares Outstanding 3232137 | Shares Floating 872701 | ||
Percent Insiders 32.31 | Percent Institutions 1.82 |
Upturn AI SWOT
Vision Marine Technologies Inc

Company Overview
History and Background
Vision Marine Technologies Inc. (NASDAQ: VLCN) was founded in 2014. The company designs, manufactures, and sells electric recreational boats and related technologies. A significant milestone was the development and launch of their E-Motionu2122 electric outboard motors, aiming to disrupt the traditional internal combustion engine market in marine propulsion. They have focused on innovation in electric powertrain technology for the marine sector.
Core Business Areas
- Electric Boat Manufacturing: Vision Marine Technologies designs and manufactures a range of fully electric recreational boats, emphasizing sustainable and quiet operation. This includes models like the Fantail 19 and their larger limousine-style electric boats.
- Electric Outboard Motors (E-Motionu2122): The company's proprietary E-Motionu2122 electric outboard motor system is a key offering, designed for power, efficiency, and reduced environmental impact in marine applications. This technology is central to their value proposition.
- Proprietary Software and Hardware: Development of integrated software and hardware solutions for their electric propulsion systems, enhancing user experience, performance monitoring, and safety features.
Leadership and Structure
Vision Marine Technologies is led by a management team with experience in engineering, manufacturing, and business development within the marine and technology sectors. Specific details on the full leadership team can be found in their investor relations materials and SEC filings. The company operates with a structure focused on research and development, manufacturing, sales, and marketing.
Top Products and Market Share
Key Offerings
- E-Motionu2122 Electric Outboard Motor: A high-performance electric outboard motor system designed to offer a sustainable and efficient alternative to gasoline engines. Market share data for this specific product is nascent as the electric marine propulsion market is still developing. Key competitors in the broader electric outboard motor space include Mercury Marine (with its Avator line), Torqeedo, and ePropulsion.
- Fantail 19 Electric Boat: A luxury electric day cruiser designed for serene and eco-friendly boating experiences. This is one of their flagship recreational boat models. Specific market share data is limited due to the niche nature of the luxury electric boat market. Competitors include various manufacturers of electric boats and traditional boat builders offering electric options.
Market Dynamics
Industry Overview
The marine industry is undergoing a significant shift towards electrification driven by environmental regulations, consumer demand for sustainable products, and technological advancements in battery and motor technology. The electric boat and marine propulsion market is a growing segment within the broader recreational boating industry.
Positioning
Vision Marine Technologies positions itself as an innovator and leader in the development of high-performance, fully electric marine propulsion systems and boats. Their competitive advantage lies in their proprietary E-Motionu2122 technology, which they claim offers superior performance and integration compared to competitors. They aim to capture a significant share of the emerging electric marine market.
Total Addressable Market (TAM)
The global recreational marine market is substantial, with the electric segment showing rapid growth potential. While precise TAM figures for electric marine propulsion vary by source, it is projected to grow into billions of dollars in the coming years. Vision Marine Technologies is positioned to capture a share of this growing TAM by focusing on premium electric solutions and innovative technology.
Upturn SWOT Analysis
Strengths
- Proprietary E-Motionu2122 electric outboard technology
- Focus on luxury and high-performance electric boats
- Potential first-mover advantage in certain electric marine segments
- Commitment to sustainable and eco-friendly solutions
Weaknesses
- Relatively new entrant in a mature industry
- Limited brand recognition and market penetration compared to established players
- Reliance on continued technological development and innovation
- Potential challenges in scaling manufacturing and distribution
Opportunities
- Growing consumer demand for electric and sustainable watercraft
- Increasingly stringent environmental regulations in the marine sector
- Partnerships with boat builders and fleet operators
- Expansion into new geographical markets
- Advancements in battery technology leading to longer range and faster charging
Threats
- Intensifying competition from established marine manufacturers entering the EV space
- Rapid technological obsolescence
- Economic downturns impacting discretionary spending on luxury goods like boats
- Supply chain disruptions for key components (e.g., batteries, semiconductors)
- Challenges in consumer adoption and infrastructure development for electric charging
Competitors and Market Share
Key Competitors
- Mercury Marine (MerCruiser, Zeus)
- Torqeedo (part of BMW Group)
- ePropulsion
- Yamaha Marine
- Brunswick Corporation (Sea Ray, Boston Whaler - may offer electric options)
Competitive Landscape
Vision Marine Technologies faces strong competition from established marine engine manufacturers who are increasingly investing in electric powertrains. Their advantage lies in a potentially more integrated and proprietary approach to electric propulsion for luxury and performance applications, aiming for a premium segment. However, they must contend with the scale, brand loyalty, and distribution networks of larger players.
Growth Trajectory and Initiatives
Historical Growth: Historically, Vision Marine Technologies has focused on product development and market entry. Growth has been driven by the launch of its E-Motionu2122 technology and its electric boat models. Revenue has been increasing as the company moves from R&D to commercialization.
Future Projections: Future growth is projected to be driven by the increasing adoption of electric marine propulsion, expansion of their product lines, and potential strategic partnerships. Analyst estimates, if available, would provide quantitative projections for revenue and earnings growth.
Recent Initiatives: Recent initiatives likely include expanding manufacturing capacity, securing new distribution agreements, further R&D for next-generation propulsion systems, and potentially exploring new market segments or applications for their technology.
Summary
Vision Marine Technologies Inc. is a promising innovator in the burgeoning electric marine market, with a strong focus on proprietary E-Motionu2122 technology and luxury electric boats. Their commitment to sustainability and performance positions them well for future growth, capitalizing on increasing environmental awareness and demand for eco-friendly watercraft. However, the company faces significant challenges from established marine giants and the inherent risks of scaling up a new technology in a competitive landscape. Continued investment in R&D and successful market penetration will be crucial for their long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Websites
- SEC Filings (10-K, 10-Q)
- Financial News Outlets
- Market Research Reports (General Marine Industry Trends)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute financial advice. Investors should conduct their own due diligence before making any investment decisions. Market share data is estimated and can vary significantly based on methodology and reporting periods. Financial performance data should be verified against the latest official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Vision Marine Technologies Inc
Exchange NASDAQ | Headquaters Boisbriand, QC, Canada | ||
IPO Launch date 2020-11-24 | Co-Founder, CEO, President & Director Mr. Alexandre Mongeon | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees - | |
Full time employees - | |||
Vision Marine Technologies Inc. designs, develops, manufactures, rents, and sells electric boats in Canada, the United States, and internationally. It offers e-motion electric powertrain technology; e-motion electric outboard powertrain system; electric boats; and manufactures customized boats. The company provides its products through website and distributors. It serves original equipment manufacturers, retail customer, boat clubs, and boat rental operations. The company was formerly known as Riopel Marine Inc. and changed its name to Vision Marine Technologies Inc. in April 2020. Vision Marine Technologies Inc. was founded in 1995 and is headquartered in Boisbriand, Canada.

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