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Upturn AI SWOT - About
MERC 
Mercer International Inc (MERC)
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Upturn Advisory Summary
08/14/2025: MERC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3.5
1 Year Target Price $3.5
| 0 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.43% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 204.30M USD | Price to earnings Ratio - | 1Y Target Price 3.5 |
Price to earnings Ratio - | 1Y Target Price 3.5 | ||
Volume (30-day avg) 4 | Beta 1.09 | 52 Weeks Range 2.59 - 8.01 | Updated Date 08/15/2025 |
52 Weeks Range 2.59 - 8.01 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 9.84% | Basic EPS (TTM) -1.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When - | Estimate -0.71 | Actual -1.29 |
Profitability
Profit Margin -5.6% | Operating Margin (TTM) -12.76% |
Management Effectiveness
Return on Assets (TTM) 0.24% | Return on Equity (TTM) -23.39% |
Valuation
Trailing PE - | Forward PE 94.34 | Enterprise Value 1603099643 | Price to Sales(TTM) 0.1 |
Enterprise Value 1603099643 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.82 | Enterprise Value to EBITDA 9.29 | Shares Outstanding 66982500 | Shares Floating 57834526 |
Shares Outstanding 66982500 | Shares Floating 57834526 | ||
Percent Insiders 63.74 | Percent Institutions 53 |
Upturn AI SWOT
Mercer International Inc
Company Overview
History and Background
Mercer International Inc. was founded in 1968. Initially focused on timber harvesting, it evolved to become a global pulp and paper producer with significant investments in bio-product development and renewable energy. Over the years, Mercer expanded its operations through acquisitions and greenfield projects, solidifying its position in the global pulp market.
Core Business Areas
- Pulp: Mercer produces Northern Bleached Softwood Kraft (NBSK) pulp, a high-quality pulp used in paper manufacturing. They focus on sustainable forestry practices.
- Lumber: Mercer also produces lumber products, expanding its diversification beyond pulp production. They make softwood lumber products.
- Bio-products: Mercer has expanded into bio-products from plant-based sources, including lignin extraction.
- Renewable Energy: Mercer's mills generate renewable energy through biomass conversion, contributing to sustainability and reducing reliance on fossil fuels.
Leadership and Structure
Juan Carlos Bueno serves as the Chief Executive Officer. The company operates with a Board of Directors providing oversight and strategic guidance. The organizational structure includes divisions for pulp, lumber, and corporate functions.
Top Products and Market Share
Key Offerings
- Northern Bleached Softwood Kraft (NBSK) Pulp: Mercer's primary product. Used in paper manufacturing for its strength and brightness. Market share is difficult to pinpoint exactly but is a significant percentage of the global NBSK market. Competitors include Canfor Pulp, Resolute Forest Products and Domtar.
- Softwood Lumber: Mercer produces and sells softwood lumber products. Market share information is difficult to obtain specifically, however this product competes with companies such as West Fraser Timber and Canfor.
- Lignin: Mercer extracts lignin from plant-based sources, which can then be used for industrial applications.
Market Dynamics
Industry Overview
The pulp and paper industry is cyclical, influenced by global economic conditions, supply and demand dynamics, and environmental regulations. There is a growing focus on sustainable practices and bio-based products.
Positioning
Mercer is a major player in the NBSK pulp market, known for its focus on sustainable forestry and high-quality products. Their diversification into lumber and bio-products strengthens their competitive position.
Total Addressable Market (TAM)
The global pulp and paper market is estimated to be in the hundreds of billions of dollars annually. Mercer is positioned to capture a portion of this market through its pulp production and lumber operations, and bio-product initiative.
Upturn SWOT Analysis
Strengths
- Sustainable forestry practices
- High-quality pulp production
- Diversification into lumber and bio-products
- Renewable energy generation
- Strategic mill locations
Weaknesses
- Exposure to cyclical pulp prices
- Capital-intensive operations
- Susceptibility to raw material costs
- Geographic concentration of pulp mills
- Dependence on commodity markets
Opportunities
- Growing demand for sustainable paper products
- Expansion into new bio-product applications
- Increased renewable energy production
- Strategic acquisitions to expand market share
- Developments in lignin-based product technologies
Threats
- Fluctuations in pulp prices
- Increased competition from other pulp producers
- Changes in environmental regulations
- Economic downturns impacting demand for paper products
- Disruptions in supply chains
Competitors and Market Share
Key Competitors
- West Fraser Timber Co. Ltd. (WFG.TO)
- Resolute Forest Products (RFP)
- Canfor Corporation (CFP.TO)
- Domtar (No longer traded)
Competitive Landscape
Mercer competes on product quality, cost efficiency, and sustainability. Their strategic mill locations and diversified product portfolio provide competitive advantages.
Major Acquisitions
Daaquam Lumber Inc.
- Year: 2018
- Acquisition Price (USD millions): 77
- Strategic Rationale: Expanded Merceru2019s footprint in the softwood lumber business.
Growth Trajectory and Initiatives
Historical Growth: Mercer has grown through organic expansion and strategic acquisitions. The company has focused on increasing pulp production capacity and diversifying into adjacent markets.
Future Projections: Analyst projections can be found on financial websites. They will reflect market conditions and company-specific initiatives.
Recent Initiatives: Recent initiatives include investments in lignin extraction technology and renewable energy projects.
Summary
Mercer International Inc. is a key player in the pulp and lumber industry, known for its sustainable practices and product quality. Its strategic diversification into lumber and bio-products enhances its stability. However, the cyclical nature of pulp prices remains a challenge. Mercer should focus on further expanding its bio-product offerings to mitigate price volatility in pulp.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Financial news sources
- Third-party financial data providers
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Mercer International Inc
Exchange NASDAQ | Headquaters Vancouver, BC, Canada | ||
IPO Launch date 1987-04-20 | CEO, President & Director Mr. Juan Carlos Bueno | ||
Sector Basic Materials | Industry Paper & Paper Products | Full time employees 3580 | Website https://mercerint.com |
Full time employees 3580 | Website https://mercerint.com | ||
Mercer International Inc., together with its subsidiaries, manufactures and sells northern bleached softwood kraft (NBSK) and northern bleached hardwood kraft (NBHK) pulp in the United States, Germany, China, and internationally. It operates through two segments, Pulp and Solid Wood. The company manufactures, sells, and distributes pulp, electricity, and chemicals through pulp mills. It also manufactures, distributes, and sells lumber, cross-laminated timber, finger joint lumber, glue-laminated timber, wood pallets, electricity, biofuels, and wood residuals. In addition, the company generates and sells green energy produced from biomass cogeneration power plants. Further, it produces and sells NBSK pulp manufactured from softwood; green energy using carbon neutral biofuels, such as black liquor and wood waste; tall oil from black liquor for use as a chemical additive and green energy source; wood pellets and briquettes; lignin; and wood procurement and logistics services. The company sells its pulp products to pulp markets, integrated paper and paperboard manufacturers; and lumber products to distributors, construction firms, secondary manufacturers, retail yards, and home centers. Mercer International Inc. was incorporated in 1968 and is headquartered in Vancouver, Canada.
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