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Upturn AI SWOT - About
MERC 
Mercer International Inc (MERC)
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Upturn Advisory Summary
10/14/2025: MERC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $3.5
1 Year Target Price $3.5
| 0 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.43% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 177.50M USD | Price to earnings Ratio - | 1Y Target Price 3.5 |
Price to earnings Ratio - | 1Y Target Price 3.5 | ||
Volume (30-day avg) 4 | Beta 0.96 | 52 Weeks Range 2.56 - 8.01 | Updated Date 10/14/2025 |
52 Weeks Range 2.56 - 8.01 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 11.54% | Basic EPS (TTM) -1.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.6% | Operating Margin (TTM) -12.76% |
Management Effectiveness
Return on Assets (TTM) 0.24% | Return on Equity (TTM) -23.39% |
Valuation
Trailing PE - | Forward PE 13.32 | Enterprise Value 1585014366 | Price to Sales(TTM) 0.09 |
Enterprise Value 1585014366 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.81 | Enterprise Value to EBITDA 9.18 | Shares Outstanding 66982506 | Shares Floating 54455546 |
Shares Outstanding 66982506 | Shares Floating 54455546 | ||
Percent Insiders 63.75 | Percent Institutions 54.96 |
Upturn AI SWOT
Mercer International Inc
Company Overview
History and Background
Mercer International Inc. was founded in 1968. Originally focused on timber operations, it evolved into a global pulp and paper producer, with strategic expansions and acquisitions enhancing its market position.
Core Business Areas
- Pulp: Produces NBSK (Northern Bleached Softwood Kraft) pulp, a primary raw material for various paper products. The company operates several pulp mills in Europe and North America.
- Wood Products: Manufactures lumber and other wood products from its timber resources, complementing its pulp operations.
- Energy: Generates green energy using biomass residues from the pulp production process, contributing to sustainability efforts and providing a revenue stream.
Leadership and Structure
Juan Carlos Bueno serves as the Chief Executive Officer. The company has a board of directors and operates through a structured management team overseeing various business segments and regions.
Top Products and Market Share
Key Offerings
- NBSK Pulp: The company's primary product, used in the production of printing and writing paper, tissue, and specialty papers. Market share data is difficult to ascertain precisely, however Mercer is a significant global supplier. Competitors include Suzano, Domtar, and Resolute Forest Products.
- Lumber: Dimension lumber for construction and other applications. Market share is regional and varies. Competitors include West Fraser Timber and Canfor.
- Green Energy: Electricity and heat generated from biomass. Revenue varies based on energy prices and production volume. No direct competitors, but power companies compete for market share.
Market Dynamics
Industry Overview
The pulp and paper industry is cyclical and influenced by global demand, raw material prices, and environmental regulations. Demand for pulp has seen some shifts, with some paper grades declining and packaging grades increasing. Lumber markets are tied to housing and construction.
Positioning
Mercer is positioned as a low-cost producer of NBSK pulp with a focus on sustainable operations. Its integrated business model provides some buffer against market volatility. Mercer is positioned to capture some of the total market value. Total Addressable Market (TAM) is difficult to determine due to product categories.
Total Addressable Market (TAM)
TAM is vast and varies based on product. Pulp and paper is a multi-billion dollar global market, and Mercer captures a portion of it, focusing on cost-effective production and sustainability.
Upturn SWOT Analysis
Strengths
- Low-cost production
- Sustainable operations
- Integrated business model
- Geographically diverse operations
Weaknesses
- Exposure to commodity price fluctuations
- High capital intensity
- Dependence on forest resources
- Sensitivity to shipping cost fluctuations.
Opportunities
- Growing demand for sustainable packaging
- Expansion into new markets
- Increased use of biomass energy
- Acquisition opportunities
Threats
- Declining demand for certain paper grades
- Increased environmental regulations
- Competition from low-cost producers
- Fluctuations in currency exchange rates
Competitors and Market Share
Key Competitors
- SUZ
- IP
- DOM
- WRFPF
Competitive Landscape
Mercer's advantages lie in its low-cost production and sustainable practices. Disadvantages include commodity price exposure and competition from larger, more diversified players.
Major Acquisitions
Fibria Celulose S.A.
- Year: 2018
- Acquisition Price (USD millions): 4000
- Strategic Rationale: Enhance market share of pulp production.
Growth Trajectory and Initiatives
Historical Growth: Mercer's growth has been driven by acquisitions, capacity expansions, and efficiency improvements.
Future Projections: Analyst estimates should be used for future growth projections.
Recent Initiatives: Recent initiatives include investments in new technologies, expansion of existing facilities, and acquisitions of related businesses.
Summary
Mercer International is a global pulp and paper company with a focus on sustainability. It benefits from low-cost production but faces commodity price risks. Growth opportunities exist in sustainable packaging, but competition and environmental regulations pose challenges. The company is overall fairly strong.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
Data provided is based on available information and may not be exhaustive. Market share estimates are approximate. Financial analysis requires access to the company's full financial statements. AI-based rating is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Mercer International Inc
Exchange NASDAQ | Headquaters Vancouver, BC, Canada | ||
IPO Launch date 1987-04-20 | CEO, President & Director Mr. Juan Carlos Bueno | ||
Sector Basic Materials | Industry Paper & Paper Products | Full time employees 3580 | Website https://mercerint.com |
Full time employees 3580 | Website https://mercerint.com | ||
Mercer International Inc., together with its subsidiaries, manufactures and sells northern bleached softwood kraft (NBSK) and northern bleached hardwood kraft (NBHK) pulp in the United States, Germany, China, and internationally. It operates through two segments, Pulp and Solid Wood. The company manufactures, sells, and distributes pulp, electricity, and chemicals through pulp mills. It also manufactures, distributes, and sells lumber, cross-laminated timber, finger joint lumber, glue-laminated timber, wood pallets, electricity, biofuels, and wood residuals. In addition, the company generates and sells green energy produced from biomass cogeneration power plants. Further, it produces and sells NBSK pulp manufactured from softwood; green energy using carbon neutral biofuels, such as black liquor and wood waste; tall oil from black liquor for use as a chemical additive and green energy source; wood pellets and briquettes; lignin; and wood procurement and logistics services. The company sells its pulp products to pulp markets, integrated paper and paperboard manufacturers; and lumber products to distributors, construction firms, secondary manufacturers, retail yards, and home centers. Mercer International Inc. was incorporated in 1968 and is headquartered in Vancouver, Canada.
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