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Waldencast Acquisition Corp (WALDW)



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Upturn Advisory Summary
08/14/2025: WALDW (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -57.87% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 366.38M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -0.47 | 52 Weeks Range 0.04 - 0.27 | Updated Date 03/27/2025 |
52 Weeks Range 0.04 - 0.27 | Updated Date 03/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.5% | Operating Margin (TTM) -18.31% |
Management Effectiveness
Return on Assets (TTM) -3.32% | Return on Equity (TTM) -6.49% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 34660662 |
Shares Outstanding - | Shares Floating 34660662 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Waldencast Acquisition Corp
Company Overview
History and Background
Waldencast Acquisition Corp was a special purpose acquisition company (SPAC) founded in 2020. It was created with the purpose of merging with a target company. In July 2023, Waldencast completed its business combination with Obagi Skincare and Milk Makeup.
Core Business Areas
- Skincare (Obagi): Provides medical-grade skincare products targeting various skin concerns.
- Cosmetics (Milk Makeup): Offers vegan and cruelty-free makeup products appealing to a younger demographic.
Leadership and Structure
Michel Brousset is the CEO. The company operates with a board of directors and a management team overseeing the Obagi and Milk Makeup brands.
Top Products and Market Share
Key Offerings
- Obagi Nu-Derm System: A comprehensive skincare system designed to address hyperpigmentation and aging. Obagi has significant market share within the physician-dispensed skincare segment, but specific market share data varies by region and product line. Competitors include SkinCeuticals, Revision Skincare, and ZO Skin Health.
- Milk Makeup Hydro Grip Primer: A popular vegan and cruelty-free primer known for its grip and hydration. Milk Makeup's market share is growing within the Gen Z makeup category, leveraging social media and influencer marketing. Key competitors are Rare Beauty, Fenty Beauty, and Glossier.
Market Dynamics
Industry Overview
The beauty industry is characterized by innovation, evolving consumer preferences, and the rise of social media-driven marketing. The skincare and cosmetics segments are experiencing growth driven by increased consumer awareness of ingredients and a desire for personalized beauty solutions.
Positioning
Waldencast aims to build a global best-in-class beauty and wellness operating platform. It seeks to leverage the brand equity of Obagi and Milk Makeup while expanding into new markets and product categories. Their competitive advantage lies in the brand recognition of Obagi and Milk Makeup, their ability to deliver unique products and brand storytelling, and their scale as a combined entity.
Total Addressable Market (TAM)
The global beauty market is estimated to be hundreds of billions of dollars. Waldencast is positioning itself to capture a significant share of this market by focusing on high-growth segments such as skincare and vegan/cruelty-free cosmetics.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (Obagi, Milk Makeup)
- Access to diverse consumer segments
- Established distribution channels
- Vegan and cruelty-free products (Milk Makeup)
Weaknesses
- Reliance on key product lines
- Integration risks following the merger
- Potential for supply chain disruptions
- Limited geographic diversification
Opportunities
- Expansion into new geographic markets
- Product innovation and development
- Strategic acquisitions of complementary brands
- Increased online sales and direct-to-consumer channels
Threats
- Intense competition in the beauty industry
- Changing consumer preferences
- Economic downturns impacting consumer spending
- Regulatory changes affecting product ingredients and labeling
Competitors and Market Share
Key Competitors
- EL
- COTY
- IPAR
Competitive Landscape
Waldencast faces competition from established beauty conglomerates with greater resources and brand recognition. Its advantage lies in its focus on specific high-growth segments and its ability to leverage the brand equity of Obagi and Milk Makeup. However it's a very very small player with lots of room for growth.
Major Acquisitions
Obagi Skincare
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: Provides Waldencast with a leading medical-grade skincare brand with a strong reputation among dermatologists and consumers.
Milk Makeup
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: Adds a popular vegan and cruelty-free makeup brand that resonates with Gen Z consumers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is limited as it was a SPAC before the merger.
Future Projections: Future growth projections are dependent on the successful integration of Obagi and Milk Makeup, expansion into new markets, and product innovation. Analyst estimates should be consulted for specific revenue and earnings forecasts.
Recent Initiatives: Recent initiatives include integrating the operations of Obagi and Milk Makeup, launching new product lines, and expanding distribution channels.
Summary
Waldencast Acquisition Corp, now operating as a beauty and wellness platform after merging with Obagi and Milk Makeup, faces intense competition. Success hinges on effective integration, strategic brand expansion, and navigating evolving consumer trends. Their niche focuses on medical grade skin care and vegan cosmetics provide some advantage, but they are still small compared to the biggest players. Continued innovation and strategic partnerships will be vital for future growth and market share gains.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company press releases
- SEC filings
- Industry reports
- Market research reports
Disclaimers:
This analysis is based on publicly available information and does not constitute financial advice. Investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Waldencast Acquisition Corp
Exchange NASDAQ | Headquaters White Plains, NY, United States | ||
IPO Launch date 2021-05-11 | Founder, CEO & Director Mr. Michel Brousset | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 335 | Website https://www.waldencast.com |
Full time employees 335 | Website https://www.waldencast.com |
Waldencast plc operates in the beauty and wellness industry in the United States, Canada, Europe, the Middle East, India, Australia, and New Zealand. The company operates through two segments, Obagi Medical and Milk Makeup. It offers skin care products to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles, and protect and enhance skin tone and texture; cosmetics; and other beauty products. In addition, the company provides foundation, concealer, primer, blush, setting spray, and bronzer categories, as well as sells liner, eyeshadow, and lip color products. It serves distributors, retailers, physicians, and directly to consumers through its e-commerce platforms, and third-party logistics and delivery providers. The company was incorporated in 2020 and is headquartered in White Plains, New York.

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