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Upturn AI SWOT - About
Waldencast Acquisition Corp (WALDW)
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Upturn Advisory Summary
10/15/2025: WALDW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -57.87% | Avg. Invested days 16 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 366.38M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -0.47 | 52 Weeks Range 0.04 - 0.27 | Updated Date 03/27/2025 |
52 Weeks Range 0.04 - 0.27 | Updated Date 03/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.5% | Operating Margin (TTM) -18.31% |
Management Effectiveness
Return on Assets (TTM) -3.32% | Return on Equity (TTM) -6.49% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 34660662 |
Shares Outstanding - | Shares Floating 34660662 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
Waldencast Acquisition Corp
Company Overview
History and Background
Waldencast Acquisition Corp was a special purpose acquisition company (SPAC) formed to acquire companies in the beauty and wellness sectors. Founded in 2020, it completed a three-way merger with Obagi Skincare and Milk Makeup in 2022, changing its name to Waldencast plc (WDFC).
Core Business Areas
- Obagi Skincare: Obagi Skincare develops and distributes prescription-strength and over-the-counter skincare products targeting various skin concerns.
- Milk Makeup: Milk Makeup is a vegan and cruelty-free makeup brand known for its innovative and easy-to-use products, targeting Gen Z and millennial consumers.
Leadership and Structure
Waldencast plc is led by Michel Brousset (CEO) and Hind Sebti (COO). The organizational structure reflects the integration of Obagi and Milk Makeup under a unified management team.
Top Products and Market Share
Key Offerings
- Obagi Nu-Derm System: A prescription-strength skincare system designed to reduce the appearance of hyperpigmentation, sun damage, and other signs of aging. Competitors include SkinCeuticals and ZO Skin Health. Market share data is difficult to isolate specifically for this product, but Obagi is a recognized player in the medical-grade skincare market.
- Milk Makeup Hydro Grip Primer: A makeup primer known for its grip-like texture, designed to hold makeup in place for extended periods. Competitors include Benefit Cosmetics and Fenty Beauty. Market share data is difficult to isolate specifically for this product but it is one of their most popular products.
Market Dynamics
Industry Overview
The beauty and wellness industry is experiencing strong growth, driven by increasing consumer awareness of personal care and the influence of social media trends. The industry is competitive, with a mix of established players and emerging brands.
Positioning
Waldencast is positioned as a portfolio of high-growth beauty brands targeting different consumer segments. Obagi addresses the medical-grade skincare market, while Milk Makeup caters to a younger, digitally savvy audience.
Total Addressable Market (TAM)
The global beauty and personal care market is estimated at hundreds of billions of dollars. Waldencast, with its diverse brand portfolio, is positioned to capture a segment of this TAM through product innovation and targeted marketing.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Exposure to high-growth beauty segments
- Experienced management team
- Vegan and cruelty-free products
Weaknesses
- Integration risk from the merger
- Dependence on key brands
- Competitive pressures in the beauty market
- Relatively short public trading history
Opportunities
- Expansion into new geographic markets
- Product innovation and line extensions
- Strategic acquisitions of complementary brands
- Growing demand for clean beauty products
Threats
- Changing consumer preferences
- Increased competition from established and emerging brands
- Economic downturn affecting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- EL
- LRLCY
- COTY
Competitive Landscape
Waldencast faces competition from large established beauty companies and smaller independent brands. Its competitive advantages include its strong brand portfolio and exposure to high-growth segments.
Major Acquisitions
Obagi Skincare
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: Merger component of three-way deal. Strategic rationale was to create a synergistic portfolio of skincare and cosmetics brands.
Milk Makeup
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: Merger component of three-way deal. Strategic rationale was to create a synergistic portfolio of skincare and cosmetics brands.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is primarily based on the individual growth of Obagi and Milk Makeup prior to the merger. Obagi had steady sales, and Milk Makeup showed strong growth in recent years.
Future Projections: Future growth is projected to be driven by product innovation, market expansion, and synergies from the combined operations. Analyst estimates vary, but generally suggest continued growth in revenue and profitability.
Recent Initiatives: Recent initiatives include integrating the Obagi and Milk Makeup teams, launching new products, and expanding distribution channels.
Summary
Waldencast plc presents a mixed picture, integrating well-known beauty brands with growth potential. The merger presents integration risks and relies heavily on Obagi and Milk Makeup. It operates in a highly competitive market but has expansion opportunities. Monitoring the company's post-merger execution and its ability to navigate the competitive landscape is crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Research Reports
- Company Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data is based on available information and may be subject to change. Market share figures are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Waldencast Acquisition Corp
Exchange NASDAQ | Headquaters White Plains, NY, United States | ||
IPO Launch date 2021-05-11 | Founder, CEO & Director Mr. Michel Brousset | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 335 | Website https://www.waldencast.com |
Full time employees 335 | Website https://www.waldencast.com | ||
Waldencast plc operates in the beauty and wellness industry in the United States, Canada, Europe, the Middle East, India, Australia, and New Zealand. The company operates through two segments, Obagi Medical and Milk Makeup. It offers skin care products to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines and wrinkles, and protect and enhance skin tone and texture; cosmetics; and other beauty products. In addition, the company provides foundation, concealer, primer, blush, setting spray, and bronzer categories, as well as sells liner, eyeshadow, and lip color products. It serves distributors, retailers, physicians, and directly to consumers through its e-commerce platforms, and third-party logistics and delivery providers. The company was incorporated in 2020 and is headquartered in White Plains, New York.
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