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Upturn AI SWOT - About
WFCF 
Where Food Comes From Inc (WFCF)
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Upturn Advisory Summary
06/30/2025: WFCF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $18.3
1 Year Target Price $18.3
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.84% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 60.20M USD | Price to earnings Ratio 30.39 | 1Y Target Price 18.3 |
Price to earnings Ratio 30.39 | 1Y Target Price 18.3 | ||
Volume (30-day avg) - | Beta 0.55 | 52 Weeks Range 9.26 - 13.50 | Updated Date 06/29/2025 |
52 Weeks Range 9.26 - 13.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.38 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.76% | Operating Margin (TTM) 2.69% |
Management Effectiveness
Return on Assets (TTM) 8.53% | Return on Equity (TTM) 20.59% |
Valuation
Trailing PE 30.39 | Forward PE - | Enterprise Value 60425069 | Price to Sales(TTM) 2.37 |
Enterprise Value 60425069 | Price to Sales(TTM) 2.37 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 17.5 | Shares Outstanding 5212390 | Shares Floating 1901687 |
Shares Outstanding 5212390 | Shares Floating 1901687 | ||
Percent Insiders 50.71 | Percent Institutions 24.5 |
Analyst Ratings
Rating - | Target Price 18.3 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Where Food Comes From Inc
Company Overview
History and Background
Where Food Comes From, Inc. was founded in 1995. It provides traceability and verification solutions for the food industry, helping consumers understand the origin and production practices of their food.
Core Business Areas
- Verification and Certification Services: Provides third-party verification of food production practices, including animal welfare, sustainability, and origin claims.
- Software and Technology Solutions: Offers technology solutions for tracking and tracing food products throughout the supply chain.
- Supply Chain Management: Helps companies manage and optimize their supply chains to meet consumer demand for transparency and sustainability.
Leadership and Structure
John Saunders is the CEO. The company has a typical corporate structure with departments focused on sales, marketing, operations, and technology.
Top Products and Market Share
Key Offerings
- I-TRACE: Proprietary software for traceability and data management. Estimated to contribute significant revenue, but specific market share data is not publicly available. Competitors include FoodLogiQ and ReposiTrak.
- Certified Angus Beef LLC: Provides verification for Certified Angus Beef. Market share varies depending on product/industry, but CBF LLC is a major brand in branded beef programs. Competitors include other verification companies such as NSF International and SGS.
Market Dynamics
Industry Overview
The food traceability and verification market is growing due to increasing consumer demand for transparency, regulatory pressures, and food safety concerns. It is highly competitive with both large and small players.
Positioning
Where Food Comes From Inc. positions itself as a trusted provider of traceability and verification services, emphasizing its long-standing experience and expertise. It's focused on helping food producers demonstrate their commitment to quality and sustainability.
Total Addressable Market (TAM)
The total addressable market for food traceability and verification is estimated to be in the billions of dollars globally. Where Food Comes From Inc. is positioned to capture a portion of this TAM through its diverse service offerings and established reputation.
Upturn SWOT Analysis
Strengths
- Established reputation and brand recognition
- Proprietary technology solutions
- Experienced management team
- Diverse service offerings
Weaknesses
- Limited financial resources compared to larger competitors
- Reliance on a few key clients
- Smaller market capitalization.
- High customer concentration
Opportunities
- Growing demand for food traceability and transparency
- Expansion into new geographic markets
- Development of new technology solutions
- Strategic acquisitions
Threats
- Intense competition
- Changing regulatory landscape
- Economic downturn
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- DNZ.V
- TTC
- LRN
Competitive Landscape
Where Food Comes From Inc. differentiates itself through its specific expertise and focus within the food traceability and verification market. Its smaller size allows for specialized services and closer client relationships, yet it also faces challenges in competing with larger players on scale and resources.
Major Acquisitions
SureHarvest
- Year: 2021
- Acquisition Price (USD millions): 4.3
- Strategic Rationale: Expanded services into sustainable agriculture verification and data management.
Validus
- Year: 2017
- Acquisition Price (USD millions): 10.3
- Strategic Rationale: Extended its reach into animal welfare auditing and verification.
Growth Trajectory and Initiatives
Historical Growth: Historical growth patterns need to be pulled from SEC filings.
Future Projections: Future projections are based on analyst estimates and company guidance, please consult with broker or financial planner.
Recent Initiatives: Focus on expanding its technology platform and strategic acquisitions, such as SureHarvest and Validus.
Summary
Where Food Comes From Inc. is a specialized firm in the food verification space, leveraging its experience and acquisitions to offer services. Its smaller size allows for personalized relationships, but it needs to compete with larger players. The acquisitions expanded offerings into sustainable agriculture and animal welfare. Increasing demand for food traceability and transparency provides opportunities for growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings
- Company website
- Industry reports
- Analyst reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Please consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Where Food Comes From Inc
Exchange NASDAQ | Headquaters Castle Rock, CO, United States | ||
IPO Launch date 2011-02-23 | Co-Founder, CEO & Executive Chairman Mr. John K. Saunders | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 90 | Website https://wherefoodcomesfrom.com |
Full time employees 90 | Website https://wherefoodcomesfrom.com | ||
Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in the United States. It operates through Verification and Certification, and Professional Services segments. The company conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes from Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also provides professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. It serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.
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