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Where Food Comes From Inc (WFCF)

Upturn stock ratingUpturn stock rating
$11.15
Last Close (24-hour delay)
Profit since last BUY-3.46%
upturn advisory
WEAK BUY
BUY since 34 days
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

08/14/2025: WFCF (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

0 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

Analysis of Past Performance

Type Stock
Historic Profit -17.17%
Avg. Invested days 51
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 60.20M USD
Price to earnings Ratio 30.39
1Y Target Price 18.3
Price to earnings Ratio 30.39
1Y Target Price 18.3
Volume (30-day avg) -
Beta 0.55
52 Weeks Range 9.26 - 13.50
Updated Date 06/29/2025
52 Weeks Range 9.26 - 13.50
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.38

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 7.76%
Operating Margin (TTM) 2.69%

Management Effectiveness

Return on Assets (TTM) 8.53%
Return on Equity (TTM) 20.59%

Valuation

Trailing PE 30.39
Forward PE -
Enterprise Value 60425069
Price to Sales(TTM) 2.37
Enterprise Value 60425069
Price to Sales(TTM) 2.37
Enterprise Value to Revenue 2.38
Enterprise Value to EBITDA 17.5
Shares Outstanding 5212390
Shares Floating 1901687
Shares Outstanding 5212390
Shares Floating 1901687
Percent Insiders 50.71
Percent Institutions 24.5

ai summary icon Upturn AI SWOT

Where Food Comes From Inc

stock logo

Company Overview

overview logo History and Background

Where Food Comes From, Inc. was founded in 1995. It has grown from verifying cattle origins to providing a wide range of verification and certification services for the food industry, focusing on traceability and sustainability. The company has expanded through acquisitions and organic growth, adapting to increasing consumer demand for transparency in food production.

business area logo Core Business Areas

  • Verification and Certification Services: Provides third-party verification and certification of food production practices, including origin, animal welfare, and sustainability claims.
  • Software and Technology Solutions: Offers technology solutions to help food producers manage data and meet verification requirements.
  • Supply Chain Management: Assists food producers in managing their supply chains for increased transparency and efficiency.

leadership logo Leadership and Structure

The company is led by its CEO, John Saunders. The organizational structure includes departments for verification services, technology development, sales, marketing, finance and operations.

Top Products and Market Share

overview logo Key Offerings

  • I Know Where It's Fromu00ae: A consumer-facing label that allows consumers to trace the origin of food products. Market share data is not publicly disclosed. Competitors include other certification labels such as USDA Organic and Fair Trade.
  • SureHarvestu00ae: A sustainability management platform used by agricultural producers. Market share data is not publicly disclosed. Competitors include farm management software and sustainability reporting platforms like FigBytes or Sphera.

Market Dynamics

industry overview logo Industry Overview

The food traceability and certification market is growing due to increasing consumer demand for transparency, stricter regulations, and the rise of sustainable agriculture. The industry is competitive, with numerous certification bodies, technology providers, and consulting firms.

Positioning

Where Food Comes From Inc. is positioned as a leading provider of verification and certification services, with a focus on traceability and sustainability. Its competitive advantages include its established brand, comprehensive suite of services, and technology platform.

Total Addressable Market (TAM)

The TAM for food traceability and certification is estimated to be billions of dollars globally and is expected to grow significantly in the coming years. Where Food Comes From Inc. is well-positioned to capture a share of this market, focusing on verification and sustainability trends.

Upturn SWOT Analysis

Strengths

  • Established brand reputation
  • Comprehensive suite of services
  • Proprietary technology platform
  • Strong relationships with food producers
  • Focus on traceability and sustainability

Weaknesses

  • Dependence on a few large customers
  • Relatively small market capitalization
  • Limited international presence
  • Reliance on customer renewals for revenue

Opportunities

  • Expanding into new geographic markets
  • Developing new technology solutions
  • Acquiring complementary businesses
  • Benefiting from increasing regulatory requirements
  • Capitalizing on growing consumer demand for transparency

Threats

  • Increased competition from larger players
  • Changes in consumer preferences
  • Economic downturn
  • Regulatory changes
  • Cybersecurity risks

Competitors and Market Share

competitor logo Key Competitors

  • OTRK
  • NSH
  • DE

Competitive Landscape

Where Food Comes From, Inc. competes with other verification services by leveraging its I Know Where It's Fromu00ae label and SureHarvestu00ae platform. Its competitive advantage lies in its established brand and comprehensive service offerings.

Major Acquisitions

SureHarvest

  • Year: 2016
  • Acquisition Price (USD millions): 6.8
  • Strategic Rationale: Expanded the company's technology offerings and sustainability management capabilities.

Growth Trajectory and Initiatives

Historical Growth: The company has experienced growth through acquisitions and organic expansion in the food verification and traceability sector.

Future Projections: Analyst projections are not readily available in a structured format. Growth is expected to be driven by increasing demand for food transparency.

Recent Initiatives: Recent initiatives include expanding its technology platform and acquiring companies that offer complementary services.

Summary

Where Food Comes From Inc. is a mid-sized company in the growing food traceability market. Its strengths include a strong brand and diverse offerings, but its relatively small size compared to competitors is a weakness. Opportunities exist in expanding into new markets and technologies, but threats include increased competition and regulatory changes. Its success hinges on capitalizing on the increasing demand for food transparency.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Market Research Reports
  • Financial News Outlets

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Where Food Comes From Inc

Exchange NASDAQ
Headquaters Castle Rock, CO, United States
IPO Launch date 2011-02-23
Co-Founder, CEO & Executive Chairman Mr. John K. Saunders
Sector Industrials
Industry Specialty Business Services
Full time employees 90
Full time employees 90

Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in the United States. It operates through Verification and Certification, and Professional Services segments. The company conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes from Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also provides professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. It serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.