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Upturn AI SWOT - About
WFCF 
Where Food Comes From Inc (WFCF)
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Upturn Advisory Summary
10/15/2025: WFCF (1-star) is a SELL. SELL since 1 days. Simulated Profits (11.00%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -4.77% | Avg. Invested days 59 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 60.20M USD | Price to earnings Ratio 30.39 | 1Y Target Price 18.3 |
Price to earnings Ratio 30.39 | 1Y Target Price 18.3 | ||
Volume (30-day avg) - | Beta 0.55 | 52 Weeks Range 9.26 - 13.50 | Updated Date 06/29/2025 |
52 Weeks Range 9.26 - 13.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.38 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.76% | Operating Margin (TTM) 2.69% |
Management Effectiveness
Return on Assets (TTM) 8.53% | Return on Equity (TTM) 20.59% |
Valuation
Trailing PE 30.39 | Forward PE - | Enterprise Value 60425069 | Price to Sales(TTM) 2.37 |
Enterprise Value 60425069 | Price to Sales(TTM) 2.37 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 17.5 | Shares Outstanding 5212390 | Shares Floating 1901687 |
Shares Outstanding 5212390 | Shares Floating 1901687 | ||
Percent Insiders 50.71 | Percent Institutions 24.5 |
Upturn AI SWOT
Where Food Comes From Inc
Company Overview
History and Background
Where Food Comes From, Inc. was founded in 1995 as a livestock verification company. Initially focused on cattle, it has expanded to provide verification and certification services across various food sectors, including produce, dairy, and seafood. It has grown through strategic acquisitions and expanded service offerings.
Core Business Areas
- Verification and Certification: Provides third-party verification of food production practices, including origin, safety, and sustainability claims.
- Software and Technology Solutions: Offers SaaS-based solutions for supply chain transparency and data management.
- Supply Chain Management: Support farmers and processors navigate an increasingly intricate process for ensuring product standards.
Leadership and Structure
John Saunders is the current Chairman and CEO. The company has a standard corporate structure with functional departments like operations, sales, and finance.
Top Products and Market Share
Key Offerings
- I.D. Verifiedu00ae: Verification and certification programs for beef, pork, and other proteins, ensuring origin and production standards. Market share data for specific protein verification is not publicly available. Competitors include NSF International and SGS S.A.
- SureHarvestu00ae: SaaS platform for agricultural data management and sustainability reporting, utilized by farmers, processors and retailers. Market share data is unavailable. Competitors include FarmLogs, Granular (Corteva), and Agrian.
- Validus Verification Services: Focuses on animal welfare verification. Market share data unavailable. Competitors include Global Animal Partnership (GAP) and Certified Humane.
Market Dynamics
Industry Overview
The food traceability and verification market is growing due to increasing consumer demand for transparency and regulatory pressures related to food safety and sustainability. Trends include blockchain technology for supply chain tracking and increased adoption of sustainability certifications.
Positioning
Where Food Comes From, Inc. is positioned as a leading third-party verification and certification provider in the food industry, particularly in niche areas such as I.D. Verified. Competitive advantages include brand recognition and established relationships with producers and retailers.
Total Addressable Market (TAM)
The global food traceability market is projected to reach USD 25.7 billion by 2025. Where Food Comes From Inc is positioned to capture a portion of this market through its verification and certification services and technology solutions.
Upturn SWOT Analysis
Strengths
- Established brand reputation
- Diverse service offerings
- Proprietary verification programs
- Strong customer relationships
Weaknesses
- Dependence on specific sectors (e.g., beef)
- Limited international presence
- Potential for negative publicity from verification failures
- Smaller size compared to large certification bodies
Opportunities
- Expanding into new food sectors (e.g., seafood, produce)
- Developing new technology solutions for traceability
- Capitalizing on increasing consumer demand for transparency
- Forming strategic partnerships with retailers and producers
Threats
- Intense competition from larger certification bodies
- Changing regulations related to food labeling and traceability
- Economic downturn affecting consumer spending on premium products
- Technological disruption from blockchain and other technologies
Competitors and Market Share
Key Competitors
- NSF (Unknown Symbol)
- SGS (Unknown Symbol)
- Intertek (Unknown Symbol)
Competitive Landscape
Where Food Comes From has a strong niche in the US verification market, particularly within certain agricultural sectors. It differentiates itself through specific certification programs and technology-driven solutions. Larger competitors have greater scale and broader geographic reach.
Major Acquisitions
SureHarvest, Inc.
- Year: 2015
- Acquisition Price (USD millions): 3.5
- Strategic Rationale: Expanded the company's offerings into SaaS based sustainability and supply chain solutions.
International Certification Services, Inc.
- Year: 2021
- Acquisition Price (USD millions): 3.1
- Strategic Rationale: Expanded the company's offerings organic certification to producers and handlers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and expansion of service offerings.
Future Projections: Future growth is expected to be driven by increasing demand for traceability and sustainability in the food industry.
Recent Initiatives: Recent initiatives include expansion of SureHarvest platform capabilities and partnerships with key industry players.
Summary
Where Food Comes From, Inc. is a moderately strong company with a good foothold in the growing food traceability market. Its established brand and diverse services are working well. However, it needs to be aware of larger competitors and keep expanding services to remain competitive and keep innovating as traceability tech becomes more advanced.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings (Placeholder, real-time access needed)
- Industry Reports (Placeholder)
- Analyst Reports (Placeholder)
Disclaimers:
The data provided is based on publicly available information and may not be exhaustive. The analysis is for informational purposes only and should not be considered investment advice. Financial metrics and future projections are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Where Food Comes From Inc
Exchange NASDAQ | Headquaters Castle Rock, CO, United States | ||
IPO Launch date 2011-02-23 | Co-Founder, CEO & Executive Chairman Mr. John K. Saunders | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 90 | Website https://wherefoodcomesfrom.com |
Full time employees 90 | Website https://wherefoodcomesfrom.com | ||
Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in the United States. It operates through Verification and Certification, and Professional Services segments. The company conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes from Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also provides professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. It serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.
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