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Where Food Comes From Inc (WFCF)



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Upturn Advisory Summary
08/14/2025: WFCF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -17.17% | Avg. Invested days 51 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 60.20M USD | Price to earnings Ratio 30.39 | 1Y Target Price 18.3 |
Price to earnings Ratio 30.39 | 1Y Target Price 18.3 | ||
Volume (30-day avg) - | Beta 0.55 | 52 Weeks Range 9.26 - 13.50 | Updated Date 06/29/2025 |
52 Weeks Range 9.26 - 13.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.38 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.76% | Operating Margin (TTM) 2.69% |
Management Effectiveness
Return on Assets (TTM) 8.53% | Return on Equity (TTM) 20.59% |
Valuation
Trailing PE 30.39 | Forward PE - | Enterprise Value 60425069 | Price to Sales(TTM) 2.37 |
Enterprise Value 60425069 | Price to Sales(TTM) 2.37 | ||
Enterprise Value to Revenue 2.38 | Enterprise Value to EBITDA 17.5 | Shares Outstanding 5212390 | Shares Floating 1901687 |
Shares Outstanding 5212390 | Shares Floating 1901687 | ||
Percent Insiders 50.71 | Percent Institutions 24.5 |
Upturn AI SWOT
Where Food Comes From Inc

Company Overview
History and Background
Where Food Comes From, Inc. was founded in 1995. It has grown from verifying cattle origins to providing a wide range of verification and certification services for the food industry, focusing on traceability and sustainability. The company has expanded through acquisitions and organic growth, adapting to increasing consumer demand for transparency in food production.
Core Business Areas
- Verification and Certification Services: Provides third-party verification and certification of food production practices, including origin, animal welfare, and sustainability claims.
- Software and Technology Solutions: Offers technology solutions to help food producers manage data and meet verification requirements.
- Supply Chain Management: Assists food producers in managing their supply chains for increased transparency and efficiency.
Leadership and Structure
The company is led by its CEO, John Saunders. The organizational structure includes departments for verification services, technology development, sales, marketing, finance and operations.
Top Products and Market Share
Key Offerings
- I Know Where It's Fromu00ae: A consumer-facing label that allows consumers to trace the origin of food products. Market share data is not publicly disclosed. Competitors include other certification labels such as USDA Organic and Fair Trade.
- SureHarvestu00ae: A sustainability management platform used by agricultural producers. Market share data is not publicly disclosed. Competitors include farm management software and sustainability reporting platforms like FigBytes or Sphera.
Market Dynamics
Industry Overview
The food traceability and certification market is growing due to increasing consumer demand for transparency, stricter regulations, and the rise of sustainable agriculture. The industry is competitive, with numerous certification bodies, technology providers, and consulting firms.
Positioning
Where Food Comes From Inc. is positioned as a leading provider of verification and certification services, with a focus on traceability and sustainability. Its competitive advantages include its established brand, comprehensive suite of services, and technology platform.
Total Addressable Market (TAM)
The TAM for food traceability and certification is estimated to be billions of dollars globally and is expected to grow significantly in the coming years. Where Food Comes From Inc. is well-positioned to capture a share of this market, focusing on verification and sustainability trends.
Upturn SWOT Analysis
Strengths
- Established brand reputation
- Comprehensive suite of services
- Proprietary technology platform
- Strong relationships with food producers
- Focus on traceability and sustainability
Weaknesses
- Dependence on a few large customers
- Relatively small market capitalization
- Limited international presence
- Reliance on customer renewals for revenue
Opportunities
- Expanding into new geographic markets
- Developing new technology solutions
- Acquiring complementary businesses
- Benefiting from increasing regulatory requirements
- Capitalizing on growing consumer demand for transparency
Threats
- Increased competition from larger players
- Changes in consumer preferences
- Economic downturn
- Regulatory changes
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- OTRK
- NSH
- DE
Competitive Landscape
Where Food Comes From, Inc. competes with other verification services by leveraging its I Know Where It's Fromu00ae label and SureHarvestu00ae platform. Its competitive advantage lies in its established brand and comprehensive service offerings.
Major Acquisitions
SureHarvest
- Year: 2016
- Acquisition Price (USD millions): 6.8
- Strategic Rationale: Expanded the company's technology offerings and sustainability management capabilities.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced growth through acquisitions and organic expansion in the food verification and traceability sector.
Future Projections: Analyst projections are not readily available in a structured format. Growth is expected to be driven by increasing demand for food transparency.
Recent Initiatives: Recent initiatives include expanding its technology platform and acquiring companies that offer complementary services.
Summary
Where Food Comes From Inc. is a mid-sized company in the growing food traceability market. Its strengths include a strong brand and diverse offerings, but its relatively small size compared to competitors is a weakness. Opportunities exist in expanding into new markets and technologies, but threats include increased competition and regulatory changes. Its success hinges on capitalizing on the increasing demand for food transparency.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Financial News Outlets
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Where Food Comes From Inc
Exchange NASDAQ | Headquaters Castle Rock, CO, United States | ||
IPO Launch date 2011-02-23 | Co-Founder, CEO & Executive Chairman Mr. John K. Saunders | ||
Sector Industrials | Industry Specialty Business Services | Full time employees 90 | Website https://wherefoodcomesfrom.com |
Full time employees 90 | Website https://wherefoodcomesfrom.com |
Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in the United States. It operates through Verification and Certification, and Professional Services segments. The company conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes from Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also provides professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. It serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.

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