Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
WIX 
Wix.Com Ltd (WIX)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: WIX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
25 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Year Target Price $219.71
Year Target Price $219.71
| 13 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0.12% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.80B USD | Price to earnings Ratio 62.95 | 1Y Target Price 219.71 |
Price to earnings Ratio 62.95 | 1Y Target Price 219.71 | ||
Volume (30-day avg) 25 | Beta 1.31 | 52 Weeks Range 137.94 - 247.11 | Updated Date 06/30/2025 |
52 Weeks Range 137.94 - 247.11 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.16% | Operating Margin (TTM) 7.9% |
Management Effectiveness
Return on Assets (TTM) 4.57% | Return on Equity (TTM) -753.67% |
Valuation
Trailing PE 62.95 | Forward PE 21.28 | Enterprise Value 8697001399 | Price to Sales(TTM) 4.85 |
Enterprise Value 8697001399 | Price to Sales(TTM) 4.85 | ||
Enterprise Value to Revenue 4.79 | Enterprise Value to EBITDA 40.71 | Shares Outstanding 55668200 | Shares Floating 53957747 |
Shares Outstanding 55668200 | Shares Floating 53957747 | ||
Percent Insiders 3.14 | Percent Institutions 90.44 |
Analyst Ratings
Rating 5 | Target Price 219.71 | Buy 7 | Strong Buy 13 |
Buy 7 | Strong Buy 13 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Wix.Com Ltd
Company Overview
History and Background
Wix.Com Ltd. was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Initially a Flash-based website builder, Wix transitioned to HTML5 in 2012. It has grown significantly since its IPO in 2013, adding services like eCommerce and marketing tools.
Core Business Areas
- Website Building Platform: Provides a drag-and-drop interface for creating websites, targeting individuals and small businesses.
- eCommerce Solutions: Offers tools for creating and managing online stores, including inventory management, payment processing, and shipping integration.
- Marketing Tools: Provides email marketing, SEO tools, social media integration, and other tools to help users promote their websites.
- Enterprise Solutions: Providing enterprises and larger business with solutions tailor made to their unique business goals.
Leadership and Structure
Avishai Abrahami is the CEO. The company has a typical corporate structure with departments for engineering, marketing, sales, and customer support.
Top Products and Market Share
Key Offerings
- Number of Users: 247 million registered users
- Wix Website Builder: Wix's flagship product, a drag-and-drop website builder. Holds an estimated market share of around 25% in the website builder market. Competitors include Squarespace (SQSP) and GoDaddy (GDDY).
- Wix eCommerce: Enables users to build and manage online stores. Competitors include Shopify (SHOP), and BigCommerce (BIGC).
- Number of Users: 3.4 million paying subscribers
- Wix Ascend: Provides marketing and customer relationship management tools integrated with Wix websites, such as email marketing, CRM, and social media integration. Competitors include HubSpot (HUBS) and Mailchimp (INTU).
Market Dynamics
Industry Overview
The website building and eCommerce platform market is highly competitive and rapidly growing, driven by the increasing need for online presence for businesses of all sizes.
Positioning
Wix is positioned as a user-friendly, versatile platform suitable for individuals and small businesses. Its competitive advantages include ease of use, comprehensive feature set, and large app market.
Total Addressable Market (TAM)
The total addressable market is estimated at hundreds of billions of dollars globally. Wix is positioned to capture a significant portion through its diverse product offerings and global reach.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Extensive app market
- Strong brand recognition
- Comprehensive feature set
- Large user base
Weaknesses
- Limited customization options compared to code-based solutions
- Potential for higher cost at scale compared to open-source solutions
- SEO Limitations
Opportunities
- Expansion into new markets
- Development of more advanced AI-powered features
- Partnerships with other technology companies
- Increased adoption of eCommerce by small businesses
- Further verticalization of offerings
Threats
- Increased competition from other website builders
- Changes in search engine algorithms affecting SEO performance
- Economic downturn affecting small business spending
- Cybersecurity threats
- Changing privacy regulations
Competitors and Market Share
Key Competitors
- SQSP
- GDDY
- SHOP
- BIGC
Competitive Landscape
Wix faces strong competition from established players like Squarespace, GoDaddy and Shopify. Wix differentiates itself with ease of use and its app market.
Major Acquisitions
Rise.ai
- Year: 2021
- Acquisition Price (USD millions): 122
- Strategic Rationale: Adding customer re-engagement and retention solutions to Wix's eCommerce platform.
Modalyst
- Year: 2021
- Acquisition Price (USD millions): 70
- Strategic Rationale: Adding dropshipping capabilities to Wix's eCommerce platform.
Growth Trajectory and Initiatives
Historical Growth: Wix has experienced strong revenue growth over the past decade, driven by increased adoption of its platform.
Future Projections: Analysts project continued revenue growth, driven by expansion into new markets and increased adoption of eCommerce.
Recent Initiatives: Focusing on AI tools integration, partnership programs, and acquisitions that compliment the Wix platform.
Summary
Wix is a leading website building platform with a strong user base and diversified product offerings. While revenue is growing, profitability remains a challenge. Continued innovation, strategic acquisitions, and managing competition will be critical for future success. Wix's strength lies in ease of use; potential watch-outs include smaller profit margins, and increased competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is estimated. Consider consulting a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wix.Com Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2013-11-06 | Co-Founder, Honorary Chairman & CEO Mr. Avishai Abrahami | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 5275 | Website https://www.wix.com |
Full time employees 5275 | Website https://www.wix.com | ||
Wix.com Ltd., together with its subsidiaries, operates a cloud-based web development platform for registered users and creators worldwide. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio a unified website and application development platform for the creation of website. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers its registered users various free and paid web applications for building, growing, and managing their businesses; Wix marketplace that brings users seeking help in creating and managing a website; Wix App which allows users to manage their websites and Wix operating systems on the go and run their businesses, wherever they are, in real time; Spaces by Wix mobile app that serves as an interface between the site owner and their customers; and Wix Customer Care which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo, including through the use of artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Stores and Bookings, a native solution to manage gift cards and customer re-engagement activities; Branded App by Wix a native mobile app builder; email marketing packages; paid ad campaigns; domain names; and Google Workspace application, as well as Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. The company was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.