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Upturn AI SWOT - About
WIX 
Wix.Com Ltd (WIX)
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Upturn Advisory Summary
10/15/2025: WIX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $206.57
1 Year Target Price $206.57
| 13 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.8% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.38B USD | Price to earnings Ratio 46.23 | 1Y Target Price 206.57 |
Price to earnings Ratio 46.23 | 1Y Target Price 206.57 | ||
Volume (30-day avg) 25 | Beta 1.31 | 52 Weeks Range 114.89 - 247.11 | Updated Date 10/17/2025 |
52 Weeks Range 114.89 - 247.11 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.83 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.9% | Operating Margin (TTM) 9.08% |
Management Effectiveness
Return on Assets (TTM) 4.98% | Return on Equity (TTM) -753.67% |
Valuation
Trailing PE 46.23 | Forward PE 19.05 | Enterprise Value 8441786948 | Price to Sales(TTM) 3.95 |
Enterprise Value 8441786948 | Price to Sales(TTM) 3.95 | ||
Enterprise Value to Revenue 4.52 | Enterprise Value to EBITDA 36.9 | Shares Outstanding 55686229 | Shares Floating 53929328 |
Shares Outstanding 55686229 | Shares Floating 53929328 | ||
Percent Insiders 3.18 | Percent Institutions 91.99 |
Upturn AI SWOT
Wix.Com Ltd
Company Overview
History and Background
Wix.com Ltd. was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Initially, it aimed to create an easier way for people to build websites, and it has evolved from a simple drag-and-drop website builder to a comprehensive platform offering various business solutions.
Core Business Areas
- Website Building Platform: Offers a drag-and-drop website builder, templates, and hosting services for individuals and businesses.
- E-commerce Solutions: Provides tools for businesses to create and manage online stores, including payment processing and shipping integrations.
- Marketing and SEO Tools: Offers various marketing tools, including email marketing, SEO optimization, and social media integration.
- Enterprise Solutions: Scalable solutions for large businesses that want to build and scale website capabilities.
Leadership and Structure
Avishai Abrahami is the CEO. The company has a typical corporate structure with various departments focusing on product development, marketing, sales, and customer support. Lior Shemesh is the CFO.
Top Products and Market Share
Key Offerings
- Website Builder: Wix's core product, offering a drag-and-drop interface and customizable templates. Competitors include Squarespace (SQSP), GoDaddy (GDDY), and WordPress. Market share information is difficult to pinpoint exactly, but Wix is one of the larger players in the space with estimates around 2-3% of all websites globally (this number can vary greatly depending on how market share is defined). Number of users has exceeded 250 million globally as of December 31st, 2023. Revenue for creative subscriptions was $379.3 million in Q1 2024.
- Ascend by Wix: A suite of business tools including CRM, email marketing, and automation. Competitors include HubSpot (HUBS) and Mailchimp. It's integrated into the Wix platform. Exact market share data unavailable, but it increases the overall value of the Wix platform.
- Wix eCommerce: Allows users to build and manage online stores. Competitors include Shopify (SHOP), BigCommerce (BIGC), and Squarespace (SQSP). Market share difficult to ascertain due to the diverse e-commerce landscape, but they are a rising presence within the SMB market.
Market Dynamics
Industry Overview
The website building and e-commerce platform market is competitive and rapidly evolving, driven by the increasing need for businesses to establish an online presence.
Positioning
Wix is positioned as a user-friendly, all-in-one platform catering to small and medium-sized businesses and individuals. It offers ease of use and a wide range of features.
Total Addressable Market (TAM)
The TAM for website building and e-commerce solutions is estimated to be in the hundreds of billions of dollars globally. Wix is positioned to capture a significant share of this TAM by targeting the SMB market and offering a comprehensive suite of tools.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Wide range of templates and features
- Strong brand recognition
- Comprehensive marketing tools
- Large user base
Weaknesses
- SEO limitations compared to self-hosted solutions
- Template lock-in (difficult to switch templates)
- Limited customization for advanced users
- Can be more expensive than other options
Opportunities
- Expanding into new geographic markets
- Developing more advanced AI-powered features
- Partnerships with other businesses
- Further integration with e-commerce platforms
Threats
- Increased competition from other website builders
- Changes in search engine algorithms
- Economic downturn affecting small businesses
- Security breaches or data privacy concerns
Competitors and Market Share
Key Competitors
- SQSP
- GDDY
- SHOP
- BIGC
Competitive Landscape
Wix competes with other website builders and e-commerce platforms. Wix has advantages in user-friendliness and a broad range of features, but can be limited in SEO capabilities compared to more customizable platforms.
Major Acquisitions
Rise.ai
- Year: 2021
- Acquisition Price (USD millions): 120
- Strategic Rationale: To enhance its e-commerce offerings with advanced loyalty and gift card solutions.
Growth Trajectory and Initiatives
Historical Growth: Wix has experienced significant revenue growth over the past decade, driven by its expanding user base and product offerings.
Future Projections: Future growth projections are based on analyst estimates, which are typically available from financial news sources. Analysts expect continued growth in revenue and user base.
Recent Initiatives: Recent initiatives include investments in AI-powered features, expansion of e-commerce capabilities, and partnerships with other tech companies.
Summary
Wix is a strong player in the website building market, particularly for SMBs, due to its ease of use and comprehensive features. Its revenue growth continues, driven by a large user base. Wix needs to continue to innovate to keep up with growing demands for website optimization and AI-powered features, and it needs to be wary of increased competition from established players and new market entrants.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
- Wix.com Investor Relations
- Third Party Market Research
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and may vary. Financial data requires validation from official reports. AI Rating is directional and based on publicly available information as of the current date.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wix.Com Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2013-11-06 | Co-Founder, Honorary Chairman & CEO Mr. Avishai Abrahami | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 5326 | Website https://www.wix.com |
Full time employees 5326 | Website https://www.wix.com | ||
Wix.com Ltd., together with its subsidiaries, operates a cloud-based web development platform for registered users and creators worldwide. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio a unified website and application development platform for the creation of website. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers its registered users various free and paid web applications for building, growing, and managing their businesses; Wix marketplace that brings users seeking help in creating and managing a website; Wix App which allows users to manage their websites and Wix operating systems on the go and run their businesses, wherever they are, in real time; Spaces by Wix mobile app that serves as an interface between the site owner and their customers; and Wix Customer Care which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo, including through the use of artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Stores and Bookings, a native solution to manage gift cards and customer re-engagement activities; Branded App by Wix a native mobile app builder; email marketing packages; paid ad campaigns; domain names; and Google Workspace application, as well as Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. The company was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
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