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Upturn AI SWOT - About
WIX 
Wix.Com Ltd (WIX)
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Upturn Advisory Summary
08/14/2025: WIX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $204.27
1 Year Target Price $204.27
| 13 | Strong Buy |
| 7 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0.12% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.70B USD | Price to earnings Ratio 42.69 | 1Y Target Price 204.27 |
Price to earnings Ratio 42.69 | 1Y Target Price 204.27 | ||
Volume (30-day avg) 25 | Beta 1.27 | 52 Weeks Range 114.89 - 247.11 | Updated Date 08/15/2025 |
52 Weeks Range 114.89 - 247.11 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.82 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When Before Market | Estimate 1.75 | Actual 2.28 |
Profitability
Profit Margin 8.9% | Operating Margin (TTM) 9.08% |
Management Effectiveness
Return on Assets (TTM) 5.01% | Return on Equity (TTM) -753.67% |
Valuation
Trailing PE 42.69 | Forward PE 17.67 | Enterprise Value 6586932467 | Price to Sales(TTM) 3.59 |
Enterprise Value 6586932467 | Price to Sales(TTM) 3.59 | ||
Enterprise Value to Revenue 3.52 | Enterprise Value to EBITDA 28.79 | Shares Outstanding 55668200 | Shares Floating 54148343 |
Shares Outstanding 55668200 | Shares Floating 54148343 | ||
Percent Insiders 3.14 | Percent Institutions 88.8 |
Upturn AI SWOT
Wix.Com Ltd
Company Overview
History and Background
Wix.com Ltd. was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Initially bootstrapped, Wix gained traction by offering a simple drag-and-drop website builder aimed at non-technical users. It went public on the NASDAQ in 2013. Over time, Wix has expanded its platform to include e-commerce capabilities, marketing tools, and other business solutions.
Core Business Areas
- Website Creation: Wix's primary service allows users to build and host websites using a drag-and-drop interface and pre-designed templates.
- E-commerce Solutions: Wix provides tools for businesses to create and manage online stores, including product listings, payment processing, and shipping integrations.
- Marketing and SEO Tools: Wix offers various marketing tools, such as email marketing, SEO optimization, and social media integration, to help users promote their websites.
Leadership and Structure
The CEO is Avishai Abrahami. The company has a typical corporate structure with departments for engineering, marketing, sales, finance, and customer support. Board composition includes internal and external members, demonstrating standard corporate governance practices.
Top Products and Market Share
Key Offerings
- Competitors: Squarespace,GoDaddy,Weebly
- Wix Website Builder: Wix's core product, offering a drag-and-drop interface for creating websites. Competitors include Squarespace, GoDaddy, and Weebly. Wix estimates reaching 250 million registered users globally. Specific market share data is dynamic, with estimates ranging from 2-3% of all websites globally.
- Competitors: Shopify,WooCommerce,Square Online
- Wix Stores: An e-commerce platform for creating and managing online stores. Competitors include Shopify, WooCommerce, and Square Online. Exact market share varies by region, but Wix Stores is a significant player in the SMB e-commerce space. No specific revenue breakdown is provided by Wix.
- Competitors: Webflow
- Editor X: Designed for designers and agencies, Editor X offers advanced design capabilities. Competitors include Webflow. Precise market share data for Editor X is not readily available.
Market Dynamics
Industry Overview
The website builder and e-commerce platform industry is highly competitive and rapidly evolving. Cloud-based platforms are gaining popularity, and the demand for easy-to-use solutions for SMBs is growing.
Positioning
Wix is positioned as a user-friendly and affordable website builder primarily targeting small businesses and individuals. Its competitive advantages include its ease of use, extensive template library, and integrated features.
Total Addressable Market (TAM)
The global TAM for website builders and related services is estimated to be over $30 billion. Wix is positioned to capture a significant portion of this TAM by focusing on SMBs and offering a comprehensive suite of tools.
Upturn SWOT Analysis
Strengths
- User-friendly interface
- Extensive template library
- All-in-one platform (hosting, domain, tools)
- Strong brand recognition
- Large user base
Weaknesses
- SEO limitations compared to custom-coded sites
- Reliance on Wix's ecosystem
- Can become expensive with add-ons
- Customer support inconsistencies
Opportunities
- Expansion into new markets
- Integration with AI-powered tools
- Partnerships with other businesses
- Growth in e-commerce
- Further development of Editor X to capture agency market share
Threats
- Increasing competition
- Changes in search engine algorithms
- Economic downturns
- Security vulnerabilities
- Emergence of new website building technologies
Competitors and Market Share
Key Competitors
- SQSP
- GDDY
- SHOP
Competitive Landscape
Wix offers ease of use and wide range of features, but can lack customization compared to more focused website builders. Competitors like Squarespace offer sleek design and ease of use; GoDaddy provides broader web services, Shopify focuses on e-commerce.
Major Acquisitions
Rise.ai
- Year: 2021
- Acquisition Price (USD millions): 105
- Strategic Rationale: Enhanced e-commerce capabilities with loyalty and gift card solutions.
Growth Trajectory and Initiatives
Historical Growth: Wix has experienced rapid growth in its user base and revenue since its founding. Its growth rate has slowed in recent years as it has matured.
Future Projections: Analyst estimates suggest continued revenue growth for Wix, driven by its expansion into new markets and its focus on e-commerce. Profitability is expected to improve over time.
Recent Initiatives: Recent initiatives include launching new e-commerce features, expanding its AI capabilities, and focusing on partnerships.
Summary
Wix is a robust website builder with a large user base and strong brand recognition. While its SEO limitations and ecosystem reliance pose challenges, the company's continuous innovation and focus on user experience are key strengths. Future success hinges on effectively navigating intensifying competition and adapting to evolving technological trends in the online space.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Industry News
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share data are estimates and may vary depending on the source. Financial figures may be rounded for simplification.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wix.Com Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2013-11-06 | Co-Founder, Honorary Chairman & CEO Mr. Avishai Abrahami | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 5326 | Website https://www.wix.com |
Full time employees 5326 | Website https://www.wix.com | ||
Wix.com Ltd., together with its subsidiaries, operates a cloud-based web development platform for registered users and creators worldwide. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio a unified website and application development platform for the creation of website. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers its registered users various free and paid web applications for building, growing, and managing their businesses; Wix marketplace that brings users seeking help in creating and managing a website; Wix App which allows users to manage their websites and Wix operating systems on the go and run their businesses, wherever they are, in real time; Spaces by Wix mobile app that serves as an interface between the site owner and their customers; and Wix Customer Care which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo, including through the use of artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Stores and Bookings, a native solution to manage gift cards and customer re-engagement activities; Branded App by Wix a native mobile app builder; email marketing packages; paid ad campaigns; domain names; and Google Workspace application, as well as Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. The company was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
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