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Upturn AI SWOT - About
SHOP 
Shopify Inc. Class A Subordinate Voting Shares (SHOP)
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Upturn Advisory Summary
07/08/2025: SHOP (3-star) is a STRONG-BUY. BUY since 37 days. Profits (0.92%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
50 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $115.18
1 Year Target Price $115.18
| 24 | Strong Buy |
| 11 | Buy |
| 14 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 72.75% | Avg. Invested days 48 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 151.94B USD | Price to earnings Ratio 95.62 | 1Y Target Price 115.18 |
Price to earnings Ratio 95.62 | 1Y Target Price 115.18 | ||
Volume (30-day avg) 50 | Beta 2.63 | 52 Weeks Range 48.56 - 129.38 | Updated Date 07/8/2025 |
52 Weeks Range 48.56 - 129.38 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.17% | Operating Margin (TTM) 11.78% |
Management Effectiveness
Return on Assets (TTM) 7.08% | Return on Equity (TTM) 16.15% |
Valuation
Trailing PE 95.62 | Forward PE 84.03 | Enterprise Value 147561251462 | Price to Sales(TTM) 16.2 |
Enterprise Value 147561251462 | Price to Sales(TTM) 16.2 | ||
Enterprise Value to Revenue 15.73 | Enterprise Value to EBITDA 120.36 | Shares Outstanding 1218140032 | Shares Floating 1215269636 |
Shares Outstanding 1218140032 | Shares Floating 1215269636 | ||
Percent Insiders 0.19 | Percent Institutions 75.03 |
Upturn AI SWOT
Shopify Inc. Class A Subordinate Voting Shares
Company Overview
History and Background
Shopify Inc. was founded in 2006 by Tobias Lu00fctke, Daniel Weinand, and Scott Lake in Ottawa, Canada. Originally, it was created to sell snowboards online, but they soon realized the need for an easier e-commerce platform. Shopify has grown from a small startup to a major player in the e-commerce industry.
Core Business Areas
- Subscription Solutions: This segment provides the e-commerce platform, including online store design, product cataloging, payment processing, and shipping. It caters to merchants of all sizes.
- Merchant Solutions: This segment encompasses a range of services that enable merchants to sell and operate their businesses, including payment processing, Shopify Capital (financing), Shopify Shipping, and marketing tools.
Leadership and Structure
Tobi Lu00fctke is the CEO. The company has a typical corporate structure with a board of directors and executive leadership team overseeing various departments such as engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Shopify Platform: The core e-commerce platform enables merchants to create and manage online stores. Shopify holds a significant market share in e-commerce platforms. Competitors include Wix, Squarespace, and BigCommerce. Revenue from this segment is a substantial portion of Shopify's total revenue, data should be sourced from their financials. User numbers are in the millions.
- Shopify Payments: Integrated payment processing solution within the Shopify platform. This service competes with companies like Stripe, PayPal, and Square. Market share for Shopify Payments is steadily growing, and contributes a significant part of the Merchant Solutions revenue.
- Shopify POS: A point-of-sale system for brick-and-mortar stores that integrates with the Shopify online platform. Competitors include Square and Clover. Market share is significant among Shopify users.
Market Dynamics
Industry Overview
The e-commerce industry is experiencing continued growth, driven by increasing internet penetration, mobile commerce, and changing consumer behavior. The industry is highly competitive, with many players vying for market share.
Positioning
Shopify is a leading e-commerce platform provider, known for its user-friendly interface, extensive app ecosystem, and scalability. It caters to a wide range of businesses, from small startups to large enterprises. Its competitive advantage lies in its comprehensive platform and strong brand recognition.
Total Addressable Market (TAM)
The TAM for e-commerce platforms and related services is in the hundreds of billions of dollars globally. Shopify is well-positioned to capture a significant portion of this market due to its robust platform and growing merchant base.
Upturn SWOT Analysis
Strengths
- User-friendly platform
- Extensive app ecosystem
- Strong brand recognition
- Scalability for businesses of all sizes
- Large merchant base
Weaknesses
- Reliance on third-party apps for certain functionalities
- Pricing can be a barrier for smaller merchants
- Competition from other e-commerce platforms and marketplaces
- Dependence on macroeconomic factors
Opportunities
- Expansion into new markets and geographies
- Development of new features and services
- Partnerships with other technology companies
- Growth in mobile commerce
- Expansion of financial services offerings
Threats
- Increased competition from other e-commerce platforms
- Changes in consumer behavior and preferences
- Economic downturns
- Data security breaches
- Regulatory changes
Competitors and Market Share
Key Competitors
- AMZN
- WIX
- SQSP
- BIGC
Competitive Landscape
Shopify's advantage lies in its tailored e-commerce platform; disadvantages include reliance on third-party apps and pricing concerns compared to other platforms like Wix and Squarespace.
Major Acquisitions
Deliverr
- Year: 2022
- Acquisition Price (USD millions): 2100
- Strategic Rationale: The strategic rationale behind the acquisition was to enhance Shopify's fulfillment capabilities and streamline the shipping process for merchants. It was intended to improve logistics and provide faster delivery times.
Handshake
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: The strategic rationale behind the acquisition was to expand Shopify's reach into the B2B e-commerce space, connecting independent brands with retailers and streamlining the wholesale ordering process.
Growth Trajectory and Initiatives
Historical Growth: Shopify has experienced rapid growth in recent years, driven by the increasing adoption of e-commerce. Revenue and merchant base have grown substantially.
Future Projections: Future growth projections depend on analyst forecasts, but the overall consensus is positive.
Recent Initiatives: Recent strategic initiatives include focusing on high-growth verticals, enhancing the Shopify Fulfillment Network, and investing in AI/ML capabilities.
Summary
Shopify is a strong player in the e-commerce platform market, with a user-friendly platform and strong brand recognition. Its growth has been impressive and while there are some weaknesses they are generally offset by expansion opportunities. The company must be cognizant of increased competition and economic downturns that could pose a threat.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Shopify's Financial Statements
- Industry Reports
- Market Analysis
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. The data provided may not be entirely accurate or complete. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Shopify Inc. Class A Subordinate Voting Shares
Exchange NYSE | Headquaters Ottawa, ON, Canada | ||
IPO Launch date 2015-05-21 | Founder, Chairman, CEO and Head of R&D Mr. Tobias Lütke | ||
Sector Technology | Industry Software - Application | Full time employees 8100 | Website https://www.shopify.com |
Full time employees 8100 | Website https://www.shopify.com | ||
Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. It also provides Shopify Payments, a fully integrated payment processing service that allows merchants to accept and process payment cards online and offline. In addition, the company engages in the sale of themes and apps; shipping labels through Shopify Shipping; point-of-sale hardware; advertising on the Shopify App Store; and Shop Campaigns for buyer acquisitions, as well as registration of domain names. Shopify Inc. was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is based in Ottawa, Canada.
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