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Upturn AI Summary - About
Shopify Inc(SHOP)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SHOP
11/13/2026: SHOP (4-star) is currently NOT-A-BUY. Pass it for now.
Shopify is a leading e-commerce infrastructure company that provides a scalable platform for merchants to manage online and offline sales. Its main strength lies in its integrated ecosystem, which combines store design with essential payment and financial tools, fostering deep merchant loyalty. The investment story centers on the company’s ability to capture share in global omnichannel retail while driving higher monetization through its services. Key risks include intense competition from marketplace giants, potential macro-economic sensitivity, and the challenge of scaling enterprise solutions. The stock is typically a fit for growth-oriented investors who can tolerate price volatility, as Shopify does not pay a dividend.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Shopify is a primary growth engine in the e-commerce infrastructure space. |
| Momentum investor | Mixed fit | Performance is highly sensitive to market sentiment and e-commerce growth trends. |
| Value investor | Weak fit | The stock often trades at a high valuation premium compared to traditional value metrics. |
| Dividend investor | Weak fit | Shopify does not pay a dividend, focusing all capital on growth. |
| Low-risk investor | Weak fit | High volatility and sensitivity to economic cycles make it unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock often experiences sharp fluctuations based on quarterly growth reports and broader market sentiment. |
| Valuation risk | Medium / high | Growth expectations are already priced into the stock, leaving little margin for error. |
| Competition risk (Marketplace/Platform competition) | Medium / high | Major players like Amazon and other SaaS providers continuously compete for the same merchant base. |
| Business quality | Strong | Shopify provides a vital, sticky infrastructure platform for millions of merchants. |
| Dividend income | Low / none | There is no income stream for investors seeking yield. |
| Execution risk | Medium | The ability to successfully scale new features and international operations is key to future performance. |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 189.11B USD | Price to earnings Ratio 90.18 | 1Y Target Price 177.29 |
Price to earnings Ratio 90.18 | 1Y Target Price 177.29 | ||
Volume (30-day avg) 8.6M shares | Beta 2.66 | 52 Weeks Range 94.00 - 180.88 | Updated Date 11/13/2026 |
52 Weeks Range 94.00 - 180.88 | Updated Date 11/13/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.63 |
Sector & Industry Intelligence
Sector
Technology
Caution- Sentiment
- Near Bearish
- Momentum
- Rapid Breadth Deterioration
- BUY participation
- 30.1%
- Active BUY / eligible
- 37 / 123
- 30-Day BUY Count Change
- -42
- Market state
- Weak Bullish / Near Bearish
BUY participation is falling rapidly, suggesting elevated market vulnerability.
Industry
Software - Application
- BUY participation
- 55.0%
- Active BUY / eligible
- 11 / 20
- 30-Day BUY Count Change
- -1
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 43.91% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Solutions | Recurring fees from merchants using the Shopify platform. | This is the stable, predictable side of the business. |
| Merchant Solutions | Transaction fees, payment processing, shipping, and capital services. | This is the primary growth driver that scales with merchant success. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-03 | When Before Market | Estimate 0.33 | Actual 0.42 |
Profitability
Profit Margin 15.01% | Operating Margin (TTM) 18.07% |
Management Effectiveness
Return on Assets (TTM) 10.77% | Return on Equity (TTM) 16.83% |
Valuation
Trailing PE 90.18 | Forward PE 59.52 | Enterprise Value 187.49B | Price to Sales(TTM) 13.34 |
Enterprise Value 187.49B | Price to Sales(TTM) 13.34 | ||
Enterprise Value to Revenue 13.23 | Enterprise Value to EBITDA 72.44 | Shares Outstanding 1.21B | Shares Floating 1.21B |
Shares Outstanding 1.21B | Shares Floating 1.21B | ||
Percent Insiders 0.23 | Percent Institutions 71.86 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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