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Upturn AI SWOT - About
SHOP 
Shopify Inc (SHOP)
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Upturn Advisory Summary
09/15/2025: SHOP (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
50 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $161.11
1 Year Target Price $161.11
| 24 | Strong Buy |
| 11 | Buy |
| 14 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 110.85% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 186.45B USD | Price to earnings Ratio 79.22 | 1Y Target Price 161.11 |
Price to earnings Ratio 79.22 | 1Y Target Price 161.11 | ||
Volume (30-day avg) 50 | Beta 2.7 | 52 Weeks Range 69.84 - 156.85 | Updated Date 09/15/2025 |
52 Weeks Range 69.84 - 156.85 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.81 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 23.42% | Operating Margin (TTM) 14.22% |
Management Effectiveness
Return on Assets (TTM) 7.44% | Return on Equity (TTM) 22.02% |
Valuation
Trailing PE 79.22 | Forward PE 79.37 | Enterprise Value 181764052059 | Price to Sales(TTM) 18.62 |
Enterprise Value 181764052059 | Price to Sales(TTM) 18.62 | ||
Enterprise Value to Revenue 18.15 | Enterprise Value to EBITDA 116.29 | Shares Outstanding 1220419968 | Shares Floating 1217600170 |
Shares Outstanding 1220419968 | Shares Floating 1217600170 | ||
Percent Insiders 0.19 | Percent Institutions 74.02 |
Upturn AI SWOT
Shopify Inc
Company Overview
History and Background
Shopify Inc. was founded in 2006 by Tobias Lu00fctke and Scott Lake in Ottawa, Canada, initially as an online store for snowboarding equipment. Realizing the lack of user-friendly e-commerce platforms, they built their own, which evolved into Shopify. It went public in 2015.
Core Business Areas
- Subscription Solutions: Provides a platform and suite of tools for merchants to manage and customize their online stores, including website design, payment processing, shipping, and marketing. Generates recurring revenue through various subscription plans.
- Merchant Solutions: Encompasses a range of services that help merchants sell their products, including payment processing, shipping solutions, financing through Shopify Capital, and point-of-sale (POS) systems for in-person sales. Revenue is transaction-based.
Leadership and Structure
Tobias Lu00fctke is the CEO. The organizational structure is functional, with teams dedicated to engineering, product development, sales, marketing, and customer support.
Top Products and Market Share
Key Offerings
- Shopify Platform: A cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Competitors: Wix, Squarespace, BigCommerce, WooCommerce. Shopify has a significant market share in e-commerce platforms, accounting for approximately 27% of the US market. This data considers platforms being used across the internet.
- Shopify Payments: An integrated payment gateway that allows merchants to accept credit card and other payment methods directly on their Shopify stores. Competitors: Stripe, PayPal, Square. Growth is tied to the overall growth of merchants using the Shopify platform.
- Shopify POS: A point-of-sale system that allows merchants to sell in physical retail locations. Competitors: Square, Clover. Shopify POS aims to unify online and offline commerce for its merchant base. Growth is tied to the overall growth of merchants using the Shopify platform.
Market Dynamics
Industry Overview
The e-commerce industry is experiencing continued growth, driven by increased online shopping adoption, mobile commerce, and digital payment methods. There is high competition, with numerous platforms and service providers vying for market share.
Positioning
Shopify Inc. is a leading e-commerce platform provider, focusing on empowering independent businesses. Its competitive advantages include its user-friendly interface, comprehensive suite of tools, and a strong ecosystem of app developers and partners.
Total Addressable Market (TAM)
The TAM for e-commerce enablement is estimated to be in the hundreds of billions of dollars globally. Shopify is well-positioned to capture a significant portion of this market due to its focus on SMBs and its expanding suite of services.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Comprehensive suite of tools and services
- User-friendly platform
- Large and active app ecosystem
- Focus on empowering independent businesses
Weaknesses
- Reliance on third-party apps for certain functionalities
- Pricing can be a barrier for very small businesses
- Merchant churn is a constant concern
- Dependence on overall e-commerce growth
Opportunities
- Expansion into new international markets
- Development of new products and services
- Partnerships with other technology companies
- Increased adoption of mobile commerce
- Growth of social commerce
Threats
- Increased competition from other e-commerce platforms
- Economic downturn and reduced consumer spending
- Changes in regulations related to e-commerce
- Security breaches and data privacy concerns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- AMZN
- EBAY
- WIX
Competitive Landscape
Shopify's competitive advantage lies in its focus on SMBs and its comprehensive suite of tools. Amazon and eBay offer broader marketplaces, while Wix provides simpler website building solutions.
Major Acquisitions
Deliverr
- Year: 2022
- Acquisition Price (USD millions): 2100
- Strategic Rationale: Acquisition aimed to strengthen Shopify's fulfillment network and provide faster shipping options for merchants.
Growth Trajectory and Initiatives
Historical Growth: Shopify has experienced rapid growth in revenue and merchant base over the past decade, fueled by the rise of e-commerce.
Future Projections: Analysts project continued revenue growth, but at a more moderate pace than in the past. Profitability is expected to improve as the company achieves greater scale.
Recent Initiatives: Recent initiatives include expanding its fulfillment network, launching new marketing tools, and investing in artificial intelligence to improve the merchant experience.
Summary
Shopify is a strong e-commerce platform empowering SMBs with a comprehensive suite of tools, leading to high growth. Its profitability is vulnerable to fluctuations in operating expenses. The company should monitor economic trends and competition. Its financial metrics are generally healthy and is well postioned to continue to grow.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Shopify Inc
Exchange NYSE | Headquaters Ottawa, ON, Canada | ||
IPO Launch date 2015-05-21 | Founder, Chairman, CEO and Head of R&D Mr. Tobias Lutke | ||
Sector Technology | Industry Software - Application | Full time employees 8100 | Website https://www.shopify.com |
Full time employees 8100 | Website https://www.shopify.com | ||
Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. It also provides Shopify Payments, a fully integrated payment processing service that allows merchants to accept and process payment cards online and offline. In addition, the company engages in the sale of themes and apps; shipping labels through Shopify Shipping; point-of-sale hardware; advertising on the Shopify App Store; and Shop Campaigns for buyer acquisitions, as well as registration of domain names. Shopify Inc. was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is based in Ottawa, Canada.
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