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SHOP 
Shopify Inc (SHOP)
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Upturn Advisory Summary
10/15/2025: SHOP (5-star) is a STRONG-BUY. BUY since 18 days. Simulated Profits (-0.58%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
50 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $163.8
1 Year Target Price $163.8
| 24 | Strong Buy |
| 11 | Buy |
| 14 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 109.63% | Avg. Invested days 48 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 198.87B USD | Price to earnings Ratio 84.93 | 1Y Target Price 163.8 |
Price to earnings Ratio 84.93 | 1Y Target Price 163.8 | ||
Volume (30-day avg) 50 | Beta 2.73 | 52 Weeks Range 69.84 - 169.69 | Updated Date 10/15/2025 |
52 Weeks Range 69.84 - 169.69 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 23.42% | Operating Margin (TTM) 14.22% |
Management Effectiveness
Return on Assets (TTM) 7.44% | Return on Equity (TTM) 22.02% |
Valuation
Trailing PE 84.93 | Forward PE 82.64 | Enterprise Value 192252268317 | Price to Sales(TTM) 19.86 |
Enterprise Value 192252268317 | Price to Sales(TTM) 19.86 | ||
Enterprise Value to Revenue 19.2 | Enterprise Value to EBITDA 123 | Shares Outstanding 1220418767 | Shares Floating 1217730136 |
Shares Outstanding 1220418767 | Shares Floating 1217730136 | ||
Percent Insiders 0.19 | Percent Institutions 73.94 |
Upturn AI SWOT
Shopify Inc
Company Overview
History and Background
Shopify Inc. was founded in 2006 by Tobias Lu00fctke and Scott Lake in Ottawa, Canada, initially as an online snowboard shop called Snowdevil. Frustrated with the available e-commerce solutions, they built their own platform, which eventually evolved into Shopify. The company went public in 2015.
Core Business Areas
- Subscription Solutions: Provides merchants with a platform and suite of tools to start, grow, market, and manage a retail business of any size. Includes basic shop, advanced shop and Shopify plus plans
- Merchant Solutions: Enables merchants to accept payments, ship orders, secure financing, and manage their businesses more efficiently. Includes Payments, Shipping, Capital and other features.
Leadership and Structure
Tobias Lu00fctke is the CEO. The organizational structure is functional, with departments focused on engineering, product development, marketing, sales, and customer support.
Top Products and Market Share
Key Offerings
- Shopify Core Platform: The core e-commerce platform that allows merchants to create and manage online stores. Shopify holds a significant portion of the e-commerce platform market. Competitors include BigCommerce, Wix, and Squarespace. Specific market share data varies by report, but estimates often place Shopify as a market leader for SMB and mid-market businesses. Estimates are around 25 - 30% of market share of ecommerce platforms in the US
- Shopify Payments: A payment processing service integrated into the Shopify platform. Competitors include Stripe, PayPal, and Square.
- Shopify POS: A point-of-sale system for brick-and-mortar stores, integrated with the online platform. Competitors include Square, Clover, and Lightspeed.
- Shopify Capital: Offers loans and funding to Shopify merchants. Competitors include traditional banks and other fintech lenders.
- Shopify Shipping: Shopify shipping service that provides shipping options to Merchants
Market Dynamics
Industry Overview
The e-commerce platform industry is experiencing rapid growth, driven by increasing online shopping and the need for businesses to have a strong online presence. The industry is competitive, with many players offering different solutions.
Positioning
Shopify is positioned as a leading e-commerce platform for businesses of all sizes, offering a comprehensive suite of tools and services. Its competitive advantages include its ease of use, scalability, and extensive app ecosystem. Recent headwinds have involved scaling the business and making layoffs due to the slowing of ecommerce after COVID.
Total Addressable Market (TAM)
The global e-commerce market is expected to reach trillions of dollars. Shopify is positioned to capture a significant portion of this TAM by providing a comprehensive e-commerce platform and solutions.
Upturn SWOT Analysis
Strengths
- User-friendly platform
- Extensive app ecosystem
- Scalable solutions
- Strong brand recognition
- Large merchant base
Weaknesses
- Reliance on third-party apps
- Merchant churn
- Competition from other e-commerce platforms
- High merchant costs
Opportunities
- Expansion into new markets
- Development of new products and services
- Partnerships with other companies
- Increased adoption of e-commerce
- Further optimization of shipping solutions
Threats
- Increasing competition
- Economic downturn
- Changes in consumer behavior
- Data security breaches
- Changes in regulations
Competitors and Market Share
Key Competitors
- Wix.com Ltd (WIX)
- BigCommerce Holdings Inc (BIGC)
- Squarespace Inc (SQSP)
Competitive Landscape
Shopify's advantages include its user-friendly platform, extensive app ecosystem, and strong brand recognition. Its disadvantages include reliance on third-party apps and merchant churn.
Major Acquisitions
Deliverr
- Year: 2022
- Acquisition Price (USD millions): 2100
- Strategic Rationale: Acquired to enhance Shopify's fulfillment network and offer merchants faster and more reliable shipping options.
Growth Trajectory and Initiatives
Historical Growth: Shopify has experienced rapid growth in recent years, driven by the increasing adoption of e-commerce and its strong product offering.
Future Projections: Analysts project continued revenue growth for Shopify, but profitability remains a key focus. Specific revenue target data needs to be filled in.
Recent Initiatives: Recent initiatives include expanding its fulfillment network, developing new products and services, and entering new markets.
Summary
Shopify is a leading e-commerce platform with a strong market position and growth potential. The company's user-friendly platform, extensive app ecosystem, and scalable solutions are key strengths. Profitability remains a key challenge. The company needs to monitor competition and adapt to changes in consumer behavior.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Shopify Inc
Exchange NYSE | Headquaters Ottawa, ON, Canada | ||
IPO Launch date 2015-05-21 | Founder, Chairman, CEO and Head of R&D Mr. Tobias Lutke | ||
Sector Technology | Industry Software - Application | Full time employees 8100 | Website https://www.shopify.com |
Full time employees 8100 | Website https://www.shopify.com | ||
Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. It also provides Shopify Payments, a fully integrated payment processing service that allows merchants to accept and process payment cards online and offline. In addition, the company engages in the sale of themes and apps; shipping labels through Shopify Shipping; point-of-sale hardware; advertising on the Shopify App Store; and Shop Campaigns for buyer acquisitions, as well as registration of domain names. Shopify Inc. was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is based in Ottawa, Canada.
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