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Upturn AI Summary - About
Shopify Inc(SHOP)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SHOP
09/25/2026: SHOP (3-star) is currently NOT-A-BUY. Pass it for now.
Shopify Inc is a leading cloud-based commerce platform that enables merchants of all sizes to manage their online and offline stores. The company benefits from a sticky software ecosystem and a strong foothold in both small business and enterprise markets. Its primary growth story revolves around continued international expansion and the integration of AI-driven tools to enhance merchant success. Investors face risks related to intense competition from marketplaces and potential volatility from macroeconomic shifts in consumer spending. Shopify is best suited for growth-oriented investors, with developments in profitability and enterprise market share serving as key items to monitor.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Shopify remains a premier play on the long-term structural shift toward digital commerce and omnichannel retail. |
| Momentum investor | Strong fit while signal remains positive | The stock frequently reacts strongly to shifts in GMV growth metrics and broader e-commerce sentiment. |
| Value investor | Weak fit | Shopify typically trades at a high premium relative to earnings, focusing on reinvestment over immediate valuation multiples. |
| Dividend investor | Weak fit | The company does not pay a dividend and has no current plans to initiate one. |
| Low-risk investor | Weak fit | The stock's high beta and sensitivity to macroeconomic conditions make it unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is prone to sharp swings based on quarterly GMV results and broader tech market sentiment. |
| Valuation risk | High | High P/E ratios require consistent growth execution to justify current market pricing. |
| Competition risk (Marketplace & Cloud incumbents) | Medium / high | Shopify must defend its market share against massive incumbents like Amazon and enterprise software giants like Salesforce. |
| Business quality | Strong | The platform's deep integration into merchant operations creates significant sticky recurring revenue. |
| Dividend income | Low / none | Investors should not expect income generation from this equity. |
| Execution risk | Medium | Continuous product innovation and successful scaling into enterprise segments are vital for maintaining growth. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 47.49% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 188.37B USD | Price to earnings Ratio 96.13 | 1Y Target Price 172.77 |
Price to earnings Ratio 96.13 | 1Y Target Price 172.77 | ||
Volume (30-day avg) 9.0M shares | Beta 2.62 | 52 Weeks Range 94.00 - 182.19 | Updated Date 09/25/2026 |
52 Weeks Range 94.00 - 182.19 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.51 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Solutions | Monthly/annual fees from merchants accessing the platform and app store ecosystem. | This is the predictable, recurring part of the business that provides a baseline for revenue. |
| Merchant Solutions | Transaction fees from Shopify Payments, shipping, and financing services. | This segment grows in tandem with the success and volume of the merchants using the platform. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 96.13 | Forward PE 58.82 | Enterprise Value 178.37B | Price to Sales(TTM) 14.08 |
Enterprise Value 178.37B | Price to Sales(TTM) 14.08 | ||
Enterprise Value to Revenue 13.44 | Enterprise Value to EBITDA 74.57 | Shares Outstanding 1.22B | Shares Floating 1.21B |
Shares Outstanding 1.22B | Shares Floating 1.21B | ||
Percent Insiders 0.23 | Percent Institutions 73.19 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
News (Last Updated: 09/26/2026)
About Shopify Inc
Exchange NASDAQ | Headquarters Ottawa, ON, Canada | ||
IPO Launch date 2015-05-21 | Founder, CEO, Head of R&D and Director Mr. Tobias Lutke | ||
Sector Technology | Industry Software - Application | Full time employees 7600 | Website https://www.shopify.com |
Full time employees 7600 | Website https://www.shopify.com | ||
Shopify Inc., a commerce technology company, provides tools to start, scale, market, and run a business of various sizes in Canada, the United States, Europe, the Middle East, Africa, the Asia Pacific, and Latin America. The Company offers Shopify platform that enables merchants to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics, and reporting and access financing for running their business across all of their sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. It also provides Shopify Payments, a fully integrated payment processing service that allows merchants to accept and process payment cards online and offline. In addition, the company engages in the sale of themes and apps; shipping labels through Shopify Shipping; point-of-sale hardware; advertising on the Shopify App Store; and Shop Campaigns for buyer acquisitions, as well as registration of domain names. The company was formerly known as Jaded Pixel Technologies Inc. and changed its name to Shopify Inc. in November 2011. Shopify Inc. was incorporated in 2004 and is based in Ottawa, Canada.
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