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Upturn AI SWOT - About
WPP 
WPP PLC ADR (WPP)
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Upturn Advisory Summary
08/14/2025: WPP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $31.66
1 Year Target Price $31.66
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.7% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.51B USD | Price to earnings Ratio 10.91 | 1Y Target Price 31.66 |
Price to earnings Ratio 10.91 | 1Y Target Price 31.66 | ||
Volume (30-day avg) 2 | Beta 0.81 | 52 Weeks Range 24.28 - 55.13 | Updated Date 08/15/2025 |
52 Weeks Range 24.28 - 55.13 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 8.47% | Basic EPS (TTM) 2.34 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate - | Actual 0.04 |
Profitability
Profit Margin 2.69% | Operating Margin (TTM) 3.32% |
Management Effectiveness
Return on Assets (TTM) 2.83% | Return on Equity (TTM) 12.3% |
Valuation
Trailing PE 10.91 | Forward PE 5.18 | Enterprise Value 12679818626 | Price to Sales(TTM) 0.39 |
Enterprise Value 12679818626 | Price to Sales(TTM) 0.39 | ||
Enterprise Value to Revenue 0.66 | Enterprise Value to EBITDA 5.68 | Shares Outstanding 215752992 | Shares Floating 1074824460 |
Shares Outstanding 215752992 | Shares Floating 1074824460 | ||
Percent Insiders - | Percent Institutions 10.93 |
Upturn AI SWOT
WPP PLC ADR
Company Overview
History and Background
WPP PLC, founded in 1985 as Wire and Plastic Products, initially manufactured shopping baskets. It transformed through acquisitions into a global advertising and public relations company, becoming one of the largest in the world.
Core Business Areas
- Advertising: Creative advertising campaigns and brand strategy development.
- Public Relations: Managing corporate reputation, crisis communications, and media relations.
- Media Investment Management: Planning and buying media space for clients.
- Data and Technology: Using data analytics and technology solutions to improve marketing effectiveness.
- Commerce: Focus on enabling brands to sell through retail, online, direct-to-consumer, and social commerce channels.
Leadership and Structure
WPP is led by CEO Mark Read. The organizational structure includes various operating companies, such as GroupM, VML, Ogilvy, and AKQA, each managing specific client accounts and services. There is a board of directors overseeing corporate governance.
Top Products and Market Share
Key Offerings
- Advertising Campaigns: Creation and execution of advertising campaigns for various brands. Market share is difficult to pinpoint specifically for WPP's advertising campaigns. The competitors are Publicis Groupe (PUBGY), Omnicom Group (OMC), and Interpublic Group (IPG).
- Media Planning and Buying: Planning and purchasing media space for clients across various channels. GroupM, a WPP subsidiary, manages this area. The competitors are Omnicom Media Group, Dentsu Aegis Network, and Publicis Media.
- Public Relations Services: Reputation management and strategic communications for businesses and organizations. Competing with firms such as Edelman, FleishmanHillard, and BCW Global.
Market Dynamics
Industry Overview
The advertising and marketing industry is currently undergoing significant transformation. Driven by digital technologies, changing consumer behavior, and the need for personalized experiences. This dynamic landscape requires firms to adapt and innovate to stay competitive.
Positioning
WPP PLC ADR is positioned as one of the leading global advertising and marketing services companies. Their competitive advantages include their extensive global network, diverse service offerings, and strong client relationships.
Total Addressable Market (TAM)
The global advertising market size is projected to reach approximately $1 trillion in the next few years. WPP PLC ADR is a major player but competes with numerous other advertising agencies.
Upturn SWOT Analysis
Strengths
- Global network and reach
- Diverse service offerings
- Strong client relationships
- Leading position in the industry
- Investment in data and technology
Weaknesses
- Complex organizational structure
- Dependence on large clients
- Inconsistent financial performance
- Risk of client loss
- Debt load
Opportunities
- Growth in digital advertising
- Expansion in emerging markets
- Increased demand for data-driven marketing
- Strategic acquisitions to expand service offerings
- Growing focus on brand experiences
Threats
- Intense competition
- Economic downturns
- Changes in consumer behavior
- Technological disruptions
- Data privacy regulations
Competitors and Market Share
Key Competitors
- PUBGY
- OMC
- IPG
Competitive Landscape
WPP's advantages include its global reach and diverse service offerings. Disadvantages can include its complex structure and potential for internal conflicts.
Major Acquisitions
Satalia
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: To strengthen its AI and technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: WPP's historical growth has been a mix of organic growth and acquisitions. The company has experienced fluctuations in revenue and profitability due to economic cycles and industry changes.
Future Projections: Analyst estimates for WPP's future growth depend on factors like the global economy, digital ad spend, and the company's ability to innovate and adapt.
Recent Initiatives: Recent initiatives include investments in data and technology, expansion in emerging markets, and strategic acquisitions to strengthen service offerings.
Summary
WPP is a large, global advertising and marketing services company with a strong market position. It benefits from its global network and diverse offerings but faces challenges from competition and economic uncertainty. Investment in digital capabilities and strategic acquisitions are crucial for future growth. Keeping pace with emerging technology trends will be key for maintaining market leadership.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry publications
- Analyst estimates
- Public Financial Statements
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WPP PLC ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 1990-03-26 | CEO & Executive Director Mr. Mark Read CBE | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 104000 | Website https://www.wpp.com |
Full time employees 104000 | Website https://www.wpp.com | ||
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
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