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WPP PLC ADR (WPP)



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Upturn Advisory Summary
06/30/2025: WPP (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $40.5
1 Year Target Price $40.5
0 | Strong Buy |
1 | Buy |
0 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.7% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.58B USD | Price to earnings Ratio 10.4 | 1Y Target Price 40.5 |
Price to earnings Ratio 10.4 | 1Y Target Price 40.5 | ||
Volume (30-day avg) 2 | Beta 0.79 | 52 Weeks Range 30.29 - 55.13 | Updated Date 06/30/2025 |
52 Weeks Range 30.29 - 55.13 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 7.14% | Basic EPS (TTM) 3.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.68% | Operating Margin (TTM) 11.87% |
Management Effectiveness
Return on Assets (TTM) 3.15% | Return on Equity (TTM) 16.63% |
Valuation
Trailing PE 10.4 | Forward PE 5.69 | Enterprise Value 12733642688 | Price to Sales(TTM) 0.51 |
Enterprise Value 12733642688 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA 4.78 | Shares Outstanding 215752992 | Shares Floating 1076612389 |
Shares Outstanding 215752992 | Shares Floating 1076612389 | ||
Percent Insiders - | Percent Institutions 10.96 |
Analyst Ratings
Rating 2 | Target Price 40.5 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
WPP PLC ADR

Company Overview
History and Background
WPP PLC ADR (WPP) was founded in 1985 as Wire and Plastic Products PLC, a manufacturer of wire shopping baskets. It transformed into a marketing and communications services company through acquisitions, becoming one of the largest advertising groups globally.
Core Business Areas
- Advertising: Encompasses brand advertising, media planning and buying, and performance marketing.
- Public Relations: Includes corporate communications, public affairs, and crisis management.
- Experience, Commerce and Technology: Focuses on customer experience, e-commerce solutions, and technology services.
Leadership and Structure
Mark Read serves as the CEO. WPP operates through a network of agencies, each with its own leadership team, under the WPP umbrella. The organizational structure is decentralized, allowing agencies to maintain their unique identities while benefiting from WPP's global resources.
Top Products and Market Share
Key Offerings
- Media Planning & Buying (GroupM): GroupM manages media investments for WPP clients. Competitors include Omnicom Media Group, Publicis Media, and Dentsu Aegis Network. Market share data varies by region; GroupM is consistently among the top 3 global media buying groups.
- Advertising (Ogilvy, Wunderman Thompson): Provide creative advertising services. Competitors include Accenture Song, Deloitte Digital and McKinsey Digital. Market share data is difficult to provide, but WPP generates significant revenue from advertising.
- Public Relations (Hill+Knowlton Strategies, BCW): Offer public relations and communications services. Competitors include Edelman, Weber Shandwick, and FleishmanHillard.
Market Dynamics
Industry Overview
The marketing and advertising industry is undergoing rapid transformation due to digitalization, data analytics, and evolving consumer behavior. There's a growing demand for integrated marketing solutions and personalized experiences.
Positioning
WPP is a global leader in marketing and communications, with a strong presence across various sectors. Its competitive advantage lies in its scale, diverse capabilities, and global network.
Total Addressable Market (TAM)
The global advertising market is projected to reach approximately $1 trillion by 2027. WPP is well-positioned to capture a significant share of this market through its diverse service offerings and global reach.
Upturn SWOT Analysis
Strengths
- Global scale and reach
- Diverse service offerings
- Strong brand reputation
- Extensive network of agencies
- Large client base
Weaknesses
- Complexity of organizational structure
- Potential for client conflicts
- Dependency on key clients
- Susceptible to economic downturns
- Integration of acquired companies
Opportunities
- Growth in digital marketing
- Expansion into emerging markets
- Increased demand for data-driven marketing
- Opportunities for strategic acquisitions
- Development of new service offerings
Threats
- Intense competition
- Disruption from technology companies
- Changing consumer behavior
- Economic uncertainty
- Data privacy regulations
Competitors and Market Share
Key Competitors
- OMC
- IPG
- PUBGY
Competitive Landscape
WPP's competitive advantage lies in its global scale and diverse capabilities. However, it faces challenges from smaller, more agile agencies and technology companies entering the marketing space.
Major Acquisitions
Satalia
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Satalia provides AI-powered solutions for workforce optimization, supporting WPP's focus on technology and data.
Cloud Commerce Group
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Cloud Commerce Group provides e-commerce solutions, strengthening WPP's capabilities in this rapidly growing area.
Growth Trajectory and Initiatives
Historical Growth: WPP's historical growth has been driven by organic growth and acquisitions. Recent years have seen a focus on digital transformation and simplification of the business.
Future Projections: Analyst projections for WPP's future growth vary, but generally expect continued growth in digital marketing and emerging markets.
Recent Initiatives: Recent initiatives include investments in data and technology, streamlining agency operations, and focusing on key client relationships.
Summary
WPP is a global leader in the marketing and communications industry, benefiting from its scale, diverse service offerings, and strong brand reputation. It faces challenges from intense competition and the need to adapt to the changing digital landscape. WPP's strategic focus on digital transformation and data-driven marketing positions it for continued growth. The company's complex organizational structure may, however, impede agility.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WPP PLC ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 1990-03-26 | CEO & Executive Director Mr. Mark Read CBE | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 108044 | Website https://www.wpp.com |
Full time employees 108044 | Website https://www.wpp.com |
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
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