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WPP logo WPP
Upturn stock ratingUpturn stock rating
WPP logo

WPP PLC ADR (WPP)

Upturn stock ratingUpturn stock rating
$35.01
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/30/2025: WPP (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

2 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $40.5

1 Year Target Price $40.5

Analysts Price Target For last 52 week
$40.5Target price
Low$30.29
Current$35.01
high$55.13

Analysis of Past Performance

Type Stock
Historic Profit 5.7%
Avg. Invested days 45
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 7.58B USD
Price to earnings Ratio 10.4
1Y Target Price 40.5
Price to earnings Ratio 10.4
1Y Target Price 40.5
Volume (30-day avg) 2
Beta 0.79
52 Weeks Range 30.29 - 55.13
Updated Date 06/30/2025
52 Weeks Range 30.29 - 55.13
Updated Date 06/30/2025
Dividends yield (FY) 7.14%
Basic EPS (TTM) 3.38

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 3.68%
Operating Margin (TTM) 11.87%

Management Effectiveness

Return on Assets (TTM) 3.15%
Return on Equity (TTM) 16.63%

Valuation

Trailing PE 10.4
Forward PE 5.69
Enterprise Value 12733642688
Price to Sales(TTM) 0.51
Enterprise Value 12733642688
Price to Sales(TTM) 0.51
Enterprise Value to Revenue 0.63
Enterprise Value to EBITDA 4.78
Shares Outstanding 215752992
Shares Floating 1076612389
Shares Outstanding 215752992
Shares Floating 1076612389
Percent Insiders -
Percent Institutions 10.96

Analyst Ratings

Rating 2
Target Price 40.5
Buy 1
Strong Buy -
Buy 1
Strong Buy -
Hold -
Sell 1
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

WPP PLC ADR

stock logo

Company Overview

overview logo History and Background

WPP PLC ADR (WPP) was founded in 1985 as Wire and Plastic Products PLC, a manufacturer of wire shopping baskets. It transformed into a marketing and communications services company through acquisitions, becoming one of the largest advertising groups globally.

business area logo Core Business Areas

  • Advertising: Encompasses brand advertising, media planning and buying, and performance marketing.
  • Public Relations: Includes corporate communications, public affairs, and crisis management.
  • Experience, Commerce and Technology: Focuses on customer experience, e-commerce solutions, and technology services.

leadership logo Leadership and Structure

Mark Read serves as the CEO. WPP operates through a network of agencies, each with its own leadership team, under the WPP umbrella. The organizational structure is decentralized, allowing agencies to maintain their unique identities while benefiting from WPP's global resources.

Top Products and Market Share

overview logo Key Offerings

  • Media Planning & Buying (GroupM): GroupM manages media investments for WPP clients. Competitors include Omnicom Media Group, Publicis Media, and Dentsu Aegis Network. Market share data varies by region; GroupM is consistently among the top 3 global media buying groups.
  • Advertising (Ogilvy, Wunderman Thompson): Provide creative advertising services. Competitors include Accenture Song, Deloitte Digital and McKinsey Digital. Market share data is difficult to provide, but WPP generates significant revenue from advertising.
  • Public Relations (Hill+Knowlton Strategies, BCW): Offer public relations and communications services. Competitors include Edelman, Weber Shandwick, and FleishmanHillard.

Market Dynamics

industry overview logo Industry Overview

The marketing and advertising industry is undergoing rapid transformation due to digitalization, data analytics, and evolving consumer behavior. There's a growing demand for integrated marketing solutions and personalized experiences.

Positioning

WPP is a global leader in marketing and communications, with a strong presence across various sectors. Its competitive advantage lies in its scale, diverse capabilities, and global network.

Total Addressable Market (TAM)

The global advertising market is projected to reach approximately $1 trillion by 2027. WPP is well-positioned to capture a significant share of this market through its diverse service offerings and global reach.

Upturn SWOT Analysis

Strengths

  • Global scale and reach
  • Diverse service offerings
  • Strong brand reputation
  • Extensive network of agencies
  • Large client base

Weaknesses

  • Complexity of organizational structure
  • Potential for client conflicts
  • Dependency on key clients
  • Susceptible to economic downturns
  • Integration of acquired companies

Opportunities

  • Growth in digital marketing
  • Expansion into emerging markets
  • Increased demand for data-driven marketing
  • Opportunities for strategic acquisitions
  • Development of new service offerings

Threats

  • Intense competition
  • Disruption from technology companies
  • Changing consumer behavior
  • Economic uncertainty
  • Data privacy regulations

Competitors and Market Share

competitor logo Key Competitors

  • OMC
  • IPG
  • PUBGY

Competitive Landscape

WPP's competitive advantage lies in its global scale and diverse capabilities. However, it faces challenges from smaller, more agile agencies and technology companies entering the marketing space.

Major Acquisitions

Satalia

  • Year: 2021
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Satalia provides AI-powered solutions for workforce optimization, supporting WPP's focus on technology and data.

Cloud Commerce Group

  • Year: 2021
  • Acquisition Price (USD millions): 0
  • Strategic Rationale: Cloud Commerce Group provides e-commerce solutions, strengthening WPP's capabilities in this rapidly growing area.

Growth Trajectory and Initiatives

Historical Growth: WPP's historical growth has been driven by organic growth and acquisitions. Recent years have seen a focus on digital transformation and simplification of the business.

Future Projections: Analyst projections for WPP's future growth vary, but generally expect continued growth in digital marketing and emerging markets.

Recent Initiatives: Recent initiatives include investments in data and technology, streamlining agency operations, and focusing on key client relationships.

Summary

WPP is a global leader in the marketing and communications industry, benefiting from its scale, diverse service offerings, and strong brand reputation. It faces challenges from intense competition and the need to adapt to the changing digital landscape. WPP's strategic focus on digital transformation and data-driven marketing positions it for continued growth. The company's complex organizational structure may, however, impede agility.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Analyst Reports
  • Industry Publications

Disclaimers:

The data provided is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About WPP PLC ADR

Exchange NYSE
Headquaters -
IPO Launch date 1990-03-26
CEO & Executive Director Mr. Mark Read CBE
Sector Communication Services
Industry Advertising Agencies
Full time employees 108044
Full time employees 108044

WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.