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WPP PLC ADR (WPP)


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Upturn Advisory Summary
10/15/2025: WPP (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $29.77
1 Year Target Price $29.77
0 | Strong Buy |
1 | Buy |
0 | Hold |
1 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 5.7% | Avg. Invested days 45 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.22B USD | Price to earnings Ratio 10.51 | 1Y Target Price 29.77 |
Price to earnings Ratio 10.51 | 1Y Target Price 29.77 | ||
Volume (30-day avg) 2 | Beta 0.75 | 52 Weeks Range 22.42 - 53.95 | Updated Date 10/17/2025 |
52 Weeks Range 22.42 - 53.95 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 8.93% | Basic EPS (TTM) 2.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.69% | Operating Margin (TTM) 3.32% |
Management Effectiveness
Return on Assets (TTM) 2.83% | Return on Equity (TTM) 12.3% |
Valuation
Trailing PE 10.51 | Forward PE 4.78 | Enterprise Value 12407227936 | Price to Sales(TTM) 0.37 |
Enterprise Value 12407227936 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 5.6 | Shares Outstanding 215752518 | Shares Floating 1074824460 |
Shares Outstanding 215752518 | Shares Floating 1074824460 | ||
Percent Insiders - | Percent Institutions 13.15 |
Upturn AI SWOT
WPP PLC ADR

Company Overview
History and Background
WPP PLC was founded in 1985 as Wire and Plastic Products, a manufacturer of wire shopping baskets. In 1987, Martin Sorrell led a takeover and transformed it into a marketing and communications giant through numerous acquisitions. It has grown to become one of the world's largest advertising holding companies.
Core Business Areas
- Advertising: Provides advertising services, including brand advertising, digital advertising, and media buying.
- Public Relations: Offers public relations and public affairs services, including corporate communications, crisis management, and government relations.
- Experience, Commerce and Technology: Focuses on digital marketing, e-commerce, customer experience, and technology consulting.
- Data: Offers data analytics and insights to improve marketing effectiveness.
Leadership and Structure
Mark Read is the current CEO. The company operates with a decentralized structure, with various agencies functioning semi-autonomously under the WPP umbrella. The Board provides overall governance and strategic direction.
Top Products and Market Share
Key Offerings
- Description: Media buying is a massive market where agencies will negotiate deals with the media partners to get the best value for the clients. The agencies use the clients brand to get better rates.
- Media Buying: WPP's media buying agencies (e.g., Mindshare, MediaCom, Wavemaker) negotiate ad placements on behalf of clients. Estimated market share of global media spend is approximately 13-15%. Competitors include Omnicom Media Group, Publicis Media, and IPG Mediabrands.
- Creative Advertising: WPP's creative agencies (e.g., Ogilvy, VML, AKQA, Hogarth) develop advertising campaigns for clients. Market share is fragmented across numerous agencies. Competitors include Accenture Song, Deloitte Digital, and independent creative agencies.
- Description: Creative advertising is where the team creates the advertising campaign idea and works with its clients to get the best fit. The creative campaign can include TV, print, outdoor and online advertising.
- Description: Public relations manages the reputation of its clients through various channels. The goal is to keep the client's name in a good light through various marketing avenues
- Public Relations: WPP's PR agencies (e.g., Hill+Knowlton Strategies, BCW) provide public relations services. The competition will be very high with many boutique advertising agencies competing
Market Dynamics
Industry Overview
The marketing and advertising industry is undergoing rapid change due to the rise of digital media, data analytics, and personalized marketing. Clients are demanding more integrated and data-driven solutions.
Positioning
WPP PLC ADR is one of the leading global advertising holding companies, offering a wide range of services across different marketing disciplines. It has a strong global presence and a diverse client base. WPP has an advantage being one of the largest companies allowing it to scale and implement solutions.
Total Addressable Market (TAM)
The global advertising market is estimated to be over $700 billion. WPP PLC ADR, with its broad service offerings and global reach, is well-positioned to capture a significant portion of this market. The market is growing every year due to the increasing ways to engage with consumers and how consumers are changing and wanting to engage with brands.
Upturn SWOT Analysis
Strengths
- Global presence and scale
- Diversified service offerings
- Strong client relationships
- Reputation for creativity and innovation
- Data analytics capabilities
Weaknesses
- Complexity of organizational structure
- Integration challenges across agencies
- Reliance on large clients
- High employee turnover
- Exposure to economic cycles
Opportunities
- Growth in digital advertising
- Expansion into new markets
- Acquisition of specialized agencies
- Development of new data-driven solutions
- Increased demand for integrated marketing services
Threats
- Competition from other large advertising holding companies
- Disruption from technology companies
- Economic downturns
- Changes in consumer behavior
- Data privacy regulations
Competitors and Market Share
Key Competitors
- OMC
- PUBGY
- IPG
Competitive Landscape
WPP's main competitors include Omnicom Group (OMC), Publicis Groupe (PUBGY), and Interpublic Group (IPG). WPP has a strong global presence and a diverse service offering, but faces competition from these players, as well as from digital-native agencies and consulting firms.
Major Acquisitions
Fuzzy Logic
- Year: 2022
- Acquisition Price (USD millions): 76.9
- Strategic Rationale: To strengthen its social media listening and analytics capabilities, integrating Fuzzy Logicu2019s AI-powered platform.
Growth Trajectory and Initiatives
Historical Growth: WPP's growth has historically been driven by acquisitions and organic revenue growth. Digital advertising has been a key growth driver in recent years.
Future Projections: Analysts generally expect WPP to continue to grow in line with the overall advertising market, with digital advertising being the main growth driver. Revenue growth is expected to be approximately between 4 - 6% per year for the coming 2-3 years.
Recent Initiatives: Recent strategic initiatives include investments in digital marketing capabilities, acquisitions of specialized agencies, and cost-cutting measures.
Summary
WPP is a large and diversified marketing communications company with a global presence. It benefits from its scale and broad range of services, but also faces challenges integrating its various agencies and adapting to the rapidly changing digital landscape. It needs to focus on maintaining its competitive advantage in digital advertising and data analytics. WPP also needs to look at how it can work better internally and streamline operations and cut costs so it is not too bulky.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a financial advisor. Market data is subject to change. This should not be used for decision making. Consult a certified financial planner.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About WPP PLC ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 1990-03-26 | CEO & Director Ms. Cindy Rose Quackenbush O.B.E. | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 104000 | Website https://www.wpp.com |
Full time employees 104000 | Website https://www.wpp.com |
WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers marketing strategy, creative ideation, production, commerce, influencer marketing, social media management, and technology implementation services; media strategy, planning, buying and activation, commerce media, data analytics, and consulting services; and media management, public affairs, reputation, risk and crisis management, social media management, and strategic advisory services. The company also provides brand consulting, brand identity, product and service design, and corporate and brand publication services. WPP plc was founded in 1985 and is based in London, the United Kingdom.

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