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WRAP 
Wrap Technologies Inc (WRAP)
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Upturn Advisory Summary
12/08/2025: WRAP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -5.29% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/08/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 79.91M USD | Price to earnings Ratio - | 1Y Target Price 2.5 |
Price to earnings Ratio - | 1Y Target Price 2.5 | ||
Volume (30-day avg) - | Beta 1.23 | 52 Weeks Range 1.30 - 2.58 | Updated Date 06/29/2025 |
52 Weeks Range 1.30 - 2.58 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -154.98% | Operating Margin (TTM) -512.68% |
Management Effectiveness
Return on Assets (TTM) -40.12% | Return on Equity (TTM) -166.89% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 75863925 | Price to Sales(TTM) 21.05 |
Enterprise Value 75863925 | Price to Sales(TTM) 21.05 | ||
Enterprise Value to Revenue 19.99 | Enterprise Value to EBITDA -4.15 | Shares Outstanding 50577200 | Shares Floating 34577081 |
Shares Outstanding 50577200 | Shares Floating 34577081 | ||
Percent Insiders 32.44 | Percent Institutions 8.73 |
Upturn AI SWOT
Wrap Technologies Inc
Company Overview
History and Background
Wrap Technologies Inc., formerly known as Evolution, Inc., was founded in 2001. The company rebranded to Wrap Technologies in 2018. It is a public safety technology company that aims to equip law enforcement agencies and public safety professionals with innovative tools and training. Key milestones include the development of BolaWrapu00ae, a non-lethal restraint device, and its subsequent efforts to market and distribute this product globally.
Core Business Areas
- Public Safety Technology Development: Focuses on the research, development, and manufacturing of advanced technologies for law enforcement and public safety, with a primary emphasis on non-lethal options.
- Product Sales and Distribution: Commercializes and distributes its proprietary products, such as the BolaWrapu00ae, to law enforcement agencies, correctional facilities, and private security firms worldwide. This includes sales, marketing, and customer support.
- Training and Support Services: Provides training programs for the safe and effective deployment of its technologies, ensuring proper usage and maximizing operational benefits for its clients.
Leadership and Structure
Wrap Technologies Inc. is led by a management team with experience in technology, law enforcement, and business operations. The organizational structure is typical for a publicly traded company, with departments for R&D, sales, marketing, operations, finance, and legal.
Top Products and Market Share
Key Offerings
- Description: The BolaWrapu00ae is a patented, non-lethal tool designed to quickly and safely restrain individuals from a distance. It fires a Kevlaru00ae cord with a bola-like effect, entangling and immobilizing the subject, thus reducing the need for more forceful or potentially lethal methods. The device aims to de-escalate volatile situations. As of recent public filings, specific market share data for BolaWrapu00ae is not widely reported as it is a niche product within the broader less-lethal restraint market. However, its competitors include companies offering tasers, pepper spray, and other restraint devices. Revenue is generated through direct sales to law enforcement agencies and distributors.
- Product Name 1: BolaWrapu00ae Remote Restraint Device
Market Dynamics
Industry Overview
The public safety technology market is characterized by continuous innovation driven by the need for more effective, less-lethal, and safer solutions for law enforcement. It's a sector influenced by government funding, public perception, and evolving policing strategies. The less-lethal technology segment is growing as agencies seek alternatives to traditional force options.
Positioning
Wrap Technologies positions itself as a pioneer in remote restraint technology with its BolaWrapu00ae product. Its competitive advantage lies in the unique mechanism of the BolaWrapu00ae, which aims to offer a safer and more humane alternative for subject apprehension. The company targets agencies looking to enhance officer and subject safety while minimizing use-of-force incidents.
Total Addressable Market (TAM)
The TAM for less-lethal restraint devices and related public safety technologies is significant, spanning global law enforcement, corrections, and private security. While precise TAM figures for remote restraint devices are difficult to isolate, the overall less-lethal market is valued in billions of dollars. Wrap Technologies is currently a smaller player in this broad market, aiming to capture a substantial portion of the niche remote restraint segment.
Upturn SWOT Analysis
Strengths
- Proprietary and patented BolaWrapu00ae technology.
- Focus on a unique non-lethal restraint solution.
- Potential to address a critical need for de-escalation in law enforcement.
- Experienced leadership team in technology and public safety.
Weaknesses
- Relatively new to the market with established competitors.
- Dependence on a single primary product (BolaWrapu00ae) for revenue.
- Challenges in achieving widespread adoption and overcoming skepticism.
- Financial resources may be limited compared to larger industry players.
Opportunities
- Increasing demand for less-lethal and de-escalation tools.
- Expansion into international markets.
- Development of additional related products or technologies.
- Partnerships with larger defense or public safety technology companies.
- Growing focus on officer safety and reducing use-of-force incidents.
Threats
- Competition from established manufacturers of less-lethal options.
- Regulatory hurdles and product acceptance by law enforcement agencies.
- Negative publicity or incidents related to product use.
- Economic downturns affecting government spending on public safety.
- Technological advancements by competitors.
Competitors and Market Share
Key Competitors
- Axon Enterprise Inc. (AXON)
- TASER (a division of Axon)
- Safariland (a division of BAE Systems)
Competitive Landscape
Wrap Technologies faces competition from established players with broad product portfolios and significant market share in less-lethal technologies, such as Axon and Safariland. While Axon dominates the conducted electrical weapon (CEW) market (tasers), Wrap Technologies differentiates with its unique remote restraint system. Safariland offers a wide range of public safety equipment, including less-lethal options. Wrap Technologies' advantage lies in its specialized focus and potentially lower-risk profile compared to some other less-lethal technologies, but it needs to overcome market inertia and gain trust.
Growth Trajectory and Initiatives
Historical Growth: Historically, Wrap Technologies has focused on product development and initial market entry for its BolaWrapu00ae. Growth has been characterized by efforts to secure law enforcement agency contracts, expand distribution channels, and increase product awareness.
Future Projections: Future projections for Wrap Technologies would likely be tied to the rate of adoption of the BolaWrapu00ae by law enforcement agencies globally, potential new product introductions, and expansion into new markets or segments. Analyst estimates, if available, would provide forward-looking revenue and profitability forecasts.
Recent Initiatives: Recent initiatives likely include expanding sales teams, forging strategic partnerships, attending industry trade shows, pursuing international certifications, and potentially further R&D into enhancements or complementary products.
Summary
Wrap Technologies Inc. is a public safety technology company with a unique patented product, BolaWrapu00ae, aiming to revolutionize non-lethal restraint. Its strengths lie in its innovative technology and focus on de-escalation. However, it faces significant challenges from established competitors and needs to demonstrate widespread adoption and profitability. Strategic partnerships and successful market penetration are crucial for its future growth, while managing financial resources effectively will be key to overcoming market barriers.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company's official website
- SEC Filings (10-K, 10-Q)
- Financial news and analysis websites
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Investors should conduct their own due diligence before making any investment decisions. Market share data and financial figures are estimates and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wrap Technologies Inc
Exchange NASDAQ | Headquaters Miami, FL, United States | ||
IPO Launch date 2018-05-29 | Founder, CEO, Executive Chairman & Interim Principal Accounting Officer Mr. Scot Jason Cohen | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 19 | Website https://www.wrap.com |
Full time employees 19 | Website https://www.wrap.com | ||
Wrap Technologies, Inc., a public safety technology and services company, develops policing solutions for law enforcement and security personnel in the United States, Europe, the Middle East, Africa, Asia Pacific, and internationally. The company offers BolaWrap 150, a handheld remote restraint device that discharges a seven-and-a-half-foot kevlar tether, entangling an individual from a range of 10"25 feet; BolaWrap Remote Restraint Device, a hand-held remote restraint device that discharges a seven and half-foot Kevlar tether to entangle an individual at a range of 10-25 feet; and Wrap Intrensic, a body-worn camera and digital evidence management for capturing, storing, and managing digital evidence, such as video and audio recordings for criminal investigations and maintaining transparency in public interactions. It also provides Wrap Reality Virtual Training platfom, a law enforcement 3D training system employing immersive computer graphics VR with proprietary software-enabled content. Wrap Technologies, Inc. was founded in 2016 and is headquartered in Miami, Florida.
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