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WRAP 
Wrap Technologies Inc (WRAP)
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Upturn Advisory Summary
01/09/2026: WRAP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -30.18% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 79.91M USD | Price to earnings Ratio - | 1Y Target Price 2.5 |
Price to earnings Ratio - | 1Y Target Price 2.5 | ||
Volume (30-day avg) - | Beta 1.23 | 52 Weeks Range 1.30 - 2.58 | Updated Date 06/29/2025 |
52 Weeks Range 1.30 - 2.58 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -154.98% | Operating Margin (TTM) -512.68% |
Management Effectiveness
Return on Assets (TTM) -40.12% | Return on Equity (TTM) -166.89% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 75863925 | Price to Sales(TTM) 21.05 |
Enterprise Value 75863925 | Price to Sales(TTM) 21.05 | ||
Enterprise Value to Revenue 19.99 | Enterprise Value to EBITDA -4.15 | Shares Outstanding 50577200 | Shares Floating 34577081 |
Shares Outstanding 50577200 | Shares Floating 34577081 | ||
Percent Insiders 32.44 | Percent Institutions 8.73 |
Upturn AI SWOT
Wrap Technologies Inc
Company Overview
History and Background
Wrap Technologies Inc. (formerly known as Wrap) was founded in 2016 with a mission to develop innovative solutions for law enforcement and public safety. A significant milestone was the introduction of their flagship BolaWrapu00ae product, designed for remote apprehension. The company has focused on leveraging technology to improve officer safety and reduce the use of force in critical situations.
Core Business Areas
- Remote Apprehension Technology: Development and sales of the BolaWrapu00ae device, a remotely deployed restraint tool that uses a Kevlaru00ae cord to entangle a subject, offering a less-lethal alternative for apprehension.
- Public Safety Solutions: Broadly encompasses technology and services aimed at enhancing the capabilities of law enforcement and first responders, including potential future product lines and software solutions.
Leadership and Structure
Wrap Technologies Inc. is led by a management team with experience in law enforcement, technology, and business development. The company operates with a lean structure, focusing on research and development, manufacturing, and sales of its core product.
Top Products and Market Share
Key Offerings
- BolaWrapu00ae: The primary product, a handheld device that can be deployed from 10-25 feet to wrap a subject with a Kevlaru00ae cord, triggering an electronic pulse to temporarily incapacitate them. It aims to be a less-lethal tool for law enforcement. Competitors in the less-lethal space include companies offering tasers (e.g., Axon Enterprise, Inc.), pepper spray, and impact munitions. Specific market share data for BolaWrapu00ae is not publicly disclosed, but it is a niche product within the broader less-lethal and apprehension technology market.
Market Dynamics
Industry Overview
The law enforcement and public safety technology market is characterized by a growing demand for solutions that enhance officer safety, improve situational awareness, and reduce the use of force. This includes a focus on less-lethal options and integrated systems for data management and communication. Regulatory changes and public scrutiny also drive innovation in this sector.
Positioning
Wrap Technologies Inc. positions itself as an innovator in less-lethal apprehension technology with its unique BolaWrapu00ae product. Its competitive advantage lies in offering a novel approach to restraint that aims to be more humane and safer than traditional methods. However, it faces competition from established players with broader product portfolios and existing relationships within law enforcement agencies.
Total Addressable Market (TAM)
The TAM for less-lethal and public safety technologies is substantial, encompassing global law enforcement and security agencies. While specific TAM figures for BolaWrapu00ae are not readily available, the broader market for law enforcement equipment and less-lethal weapons is estimated to be in the billions of dollars. Wrap Technologies Inc. is a nascent player attempting to carve out a niche within this large market.
Upturn SWOT Analysis
Strengths
- Innovative and unique product (BolaWrapu00ae) addressing a critical need for less-lethal apprehension.
- Focus on officer safety and de-escalation.
- Potential for significant market disruption if adopted widely.
- Experienced management team in relevant sectors.
Weaknesses
- Limited product portfolio, heavily reliant on BolaWrapu00ae.
- Relatively unproven track record compared to established competitors.
- Challenges in widespread adoption by law enforcement agencies due to cost, training, and validation.
- Dependence on third-party manufacturing.
Opportunities
- Increasing demand for less-lethal alternatives in law enforcement.
- Potential for international market expansion.
- Development of complementary products and services.
- Partnerships with larger defense and security companies.
- Government grants and funding for public safety innovation.
Threats
- Competition from established manufacturers of less-lethal devices (e.g., tasers, batons).
- Regulatory hurdles and slow adoption cycles in government procurement.
- Potential for product liability issues.
- Economic downturns impacting government spending.
- Development of superior competing technologies.
Competitors and Market Share
Key Competitors
- Axon Enterprise, Inc. (AXON)
- Taser International (now part of Axon)
- ShotStop Corporation (SSNC)
- BodyWorn Technologies, Inc.
Competitive Landscape
Wrap Technologies Inc.'s advantage lies in its unique BolaWrapu00ae technology, offering a differentiated approach to apprehension. However, its disadvantages include a lack of brand recognition and established market share compared to giants like Axon, which offers a comprehensive suite of integrated law enforcement solutions. Wrap Technologies needs to demonstrate clear superiority in effectiveness, cost-efficiency, and ease of use to gain significant market share.
Growth Trajectory and Initiatives
Historical Growth: Wrap Technologies Inc.'s historical growth has been characterized by product development, early-stage sales, and efforts to gain traction within the law enforcement community. Growth has been inconsistent, with significant periods of investment and slower revenue realization.
Future Projections: Future projections for Wrap Technologies Inc. are dependent on the successful adoption of its BolaWrapu00ae technology, securing larger contracts, and expanding its market reach. Analyst estimates, if available, would provide forward-looking insights, but are subject to significant uncertainty given the early-stage nature of the company and its product.
Recent Initiatives: Recent initiatives likely focus on increasing sales and marketing efforts, securing new law enforcement agency contracts, exploring international markets, and potentially enhancing the BolaWrapu00ae product line or developing new safety technologies.
Summary
Wrap Technologies Inc. presents a high-risk, high-reward profile centered on its innovative BolaWrapu00ae less-lethal restraint device. The company's strength lies in its unique technology addressing a critical need in law enforcement. However, it faces significant challenges in market adoption, competition from established players, and achieving consistent financial performance. Future success hinges on securing widespread agency contracts and demonstrating the effectiveness and value of its product in a conservative industry.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company investor relations materials
- SEC filings (10-K, 10-Q)
- Financial news and market analysis platforms
- Industry reports on public safety technology
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share figures are estimates and may not be entirely accurate or up-to-date. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wrap Technologies Inc
Exchange NASDAQ | Headquaters Miami, FL, United States | ||
IPO Launch date 2018-05-29 | Founder, CEO, Executive Chairman & Interim Principal Accounting Officer Mr. Scot Jason Cohen | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 19 | Website https://www.wrap.com |
Full time employees 19 | Website https://www.wrap.com | ||
Wrap Technologies, Inc., a public safety technology and services company, develops policing solutions for law enforcement and security personnel in the United States, Europe, the Middle East, Africa, Asia Pacific, and internationally. The company offers BolaWrap 150, a handheld remote restraint device that discharges a seven-and-a-half-foot kevlar tether, entangling an individual from a range of 10"25 feet; BolaWrap Remote Restraint Device, a hand-held remote restraint device that discharges a seven and half-foot Kevlar tether to entangle an individual at a range of 10-25 feet; and Wrap Intrensic, a body-worn camera and digital evidence management for capturing, storing, and managing digital evidence, such as video and audio recordings for criminal investigations and maintaining transparency in public interactions. It also provides Wrap Reality Virtual Training platfom, a law enforcement 3D training system employing immersive computer graphics VR with proprietary software-enabled content. Wrap Technologies, Inc. was founded in 2016 and is headquartered in Miami, Florida.
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