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Upturn AI SWOT - About
WRAP 
Wrap Technologies Inc (WRAP)
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Upturn Advisory Summary
10/15/2025: WRAP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 11.97% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 79.91M USD | Price to earnings Ratio - | 1Y Target Price 2.5 |
Price to earnings Ratio - | 1Y Target Price 2.5 | ||
Volume (30-day avg) - | Beta 1.23 | 52 Weeks Range 1.30 - 2.58 | Updated Date 06/29/2025 |
52 Weeks Range 1.30 - 2.58 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -154.98% | Operating Margin (TTM) -512.68% |
Management Effectiveness
Return on Assets (TTM) -40.12% | Return on Equity (TTM) -166.89% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 75863925 | Price to Sales(TTM) 21.05 |
Enterprise Value 75863925 | Price to Sales(TTM) 21.05 | ||
Enterprise Value to Revenue 19.99 | Enterprise Value to EBITDA -4.15 | Shares Outstanding 50577200 | Shares Floating 34577081 |
Shares Outstanding 50577200 | Shares Floating 34577081 | ||
Percent Insiders 32.44 | Percent Institutions 8.73 |
Upturn AI SWOT
Wrap Technologies Inc
Company Overview
History and Background
Wrap Technologies, Inc. was founded in 2016. It focuses on developing and marketing law enforcement technology, particularly de-escalation tools.
Core Business Areas
- BolaWrap: Develops and sells the BolaWrap remote restraint device designed to temporarily restrain individuals from a distance.
- Training and Services: Provides training programs for law enforcement agencies on the proper use of BolaWrap and related strategies.
Leadership and Structure
Wrap Technologies has a management team led by the CEO and a board of directors. The company structure is organized around sales, marketing, product development, and operations.
Top Products and Market Share
Key Offerings
- BolaWrap: The BolaWrap is a handheld remote restraint device that discharges a Kevlar tether to entangle an individual from a distance. Market share data is not readily available as the market is niche. Competitors include traditional methods like tasers, pepper spray, and physical restraint.
Market Dynamics
Industry Overview
The industry involves law enforcement technology and de-escalation tools. It's driven by a need for less-lethal methods of restraining individuals.
Positioning
Wrap Technologies aims to position BolaWrap as a safe and effective alternative to traditional methods of restraint, focusing on de-escalation. Competitive advantage is in the non-lethal aspect of restraining an individual.
Total Addressable Market (TAM)
The TAM for less-lethal law enforcement technology is estimated in the billions of dollars globally. Wrap Technologies is positioned to capture a portion of this market through continued adoption of the BolaWrap system.
Upturn SWOT Analysis
Strengths
- Innovative product (BolaWrap)
- Focus on de-escalation
- Growing adoption by law enforcement
Weaknesses
- Limited product line
- Dependence on law enforcement market
- Training Requirements
- Relatively high product cost compared to other less-lethal options
- Negative Public perception due to its use
Opportunities
- Expansion into international markets
- Development of new less-lethal technologies
- Partnerships with other law enforcement suppliers
Threats
- Competition from established less-lethal weapon manufacturers
- Changes in law enforcement policies
- Product liability claims
Competitors and Market Share
Key Competitors
- AXON
- TASR
- SAFARILAND
Competitive Landscape
Wrap Technologies faces competition from larger, more established companies in the law enforcement technology market. Its advantage lies in its innovative BolaWrap product, but it needs to scale to compete effectively.
Growth Trajectory and Initiatives
Historical Growth: Wrap Technologies has experienced growth in adoption of BolaWrap by law enforcement agencies. More specific details regarding past growth would be provided in this section.
Future Projections: Future growth is projected to be driven by continued expansion into new markets and increased sales to existing customers. Any projections from market analysis will be included here.
Recent Initiatives: Recent initiatives include expanding sales efforts, enhancing training programs, and developing new product features.
Summary
Wrap Technologies is a relatively young company with an innovative product in the less-lethal law enforcement space. Its strength lies in the BolaWrap's de-escalation capabilities. The company needs to address its weaknesses through expansion, diversification, and scaling operations. Strong competition and potential policy changes in law enforcement are concerns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Press releases
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wrap Technologies Inc
Exchange NASDAQ | Headquaters Miami, FL, United States | ||
IPO Launch date 2018-05-29 | Founder, CEO, Executive Chairman & Interim Principal Accounting Officer Mr. Scot Jason Cohen | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 19 | Website https://www.wrap.com |
Full time employees 19 | Website https://www.wrap.com | ||
Wrap Technologies, Inc., a public safety technology and services company, develops policing solutions for law enforcement and security personnel in the United States, Europe, the Middle East, Africa, Asia Pacific, and internationally. The company offers BolaWrap 150, a handheld remote restraint device that discharges a seven-and-a-half-foot kevlar tether, entangling an individual from a range of 10"25 feet; BolaWrap Remote Restraint Device, a hand-held remote restraint device that discharges a seven and half-foot Kevlar tether to entangle an individual at a range of 10-25 feet; and Wrap Intrensic, a body-worn camera and digital evidence management for capturing, storing, and managing digital evidence, such as video and audio recordings for criminal investigations and maintaining transparency in public interactions. It also provides Wrap Reality Virtual Training platfom, a law enforcement 3D training system employing immersive computer graphics VR with proprietary software-enabled content. Wrap Technologies, Inc. was founded in 2016 and is headquartered in Miami, Florida.
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