Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
WRAP 
Wrap Technologies Inc (WRAP)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: WRAP (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -24.32% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 79.91M USD | Price to earnings Ratio - | 1Y Target Price 2.5 |
Price to earnings Ratio - | 1Y Target Price 2.5 | ||
Volume (30-day avg) - | Beta 1.23 | 52 Weeks Range 1.30 - 2.58 | Updated Date 06/29/2025 |
52 Weeks Range 1.30 - 2.58 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.16 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -154.98% | Operating Margin (TTM) -512.68% |
Management Effectiveness
Return on Assets (TTM) -40.12% | Return on Equity (TTM) -166.89% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 75863925 | Price to Sales(TTM) 21.05 |
Enterprise Value 75863925 | Price to Sales(TTM) 21.05 | ||
Enterprise Value to Revenue 19.99 | Enterprise Value to EBITDA -4.15 | Shares Outstanding 50577200 | Shares Floating 34577081 |
Shares Outstanding 50577200 | Shares Floating 34577081 | ||
Percent Insiders 32.44 | Percent Institutions 8.73 |
Upturn AI SWOT
Wrap Technologies Inc
Company Overview
History and Background
Wrap Technologies, Inc. was founded in 2016. It focuses on developing law enforcement technology solutions. Its initial focus was on de-escalation tools. The company has evolved to offer a suite of less-lethal restraint options.
Core Business Areas
- BolaWrap: Develops and sells the BolaWrap, a handheld remote restraint device that uses a Kevlar cord to entangle a subject at a distance. The core focus is on law enforcement agencies, corrections, and security firms.
- Wrap Reality: Provides virtual reality training scenarios for law enforcement, focusing on de-escalation tactics and crisis intervention. Provides tools and metrics for measuring the impact of de-escalation efforts.
Leadership and Structure
The company is led by its CEO, and the organizational structure is typical of a public company with departments for sales, marketing, product development, and finance.
Top Products and Market Share
Key Offerings
- BolaWrap: A handheld remote restraint device using a Kevlar cord. Market share data is not widely published, but WRAP aims to be the leader in remote restraint technology, with competitors in the broader less-lethal market. Competitors include Taser (Axon Enterprise) and providers of traditional restraint tools (handcuffs). There is no clear marketshare available. This product is their primary source of revenue.
- Wrap Reality: Virtual reality training platform for law enforcement de-escalation. Market share is emerging as VR training gains traction, with competitors offering similar VR training solutions. There is no clear marketshare available. Competitors include VirTra, and various VR simulation providers.
Market Dynamics
Industry Overview
The market includes less-lethal weapons, law enforcement training, and de-escalation solutions. Growth is driven by increasing demands for police reform, community relations, and reducing use-of-force incidents.
Positioning
Wrap Technologies is positioning itself as a leader in remote restraint technology and virtual reality training for law enforcement. Its advantage lies in providing tools to reduce the need for physical confrontation.
Total Addressable Market (TAM)
The TAM for less-lethal technologies and law enforcement training is estimated to be in the billions of dollars annually. WRAP is positioned to capture a segment of this TAM through its innovative product offerings.
Upturn SWOT Analysis
Strengths
- Innovative product (BolaWrap)
- Growing demand for de-escalation tools
- VR Training
- First mover advantage in certain areas
- Strong brand recognition in the law enforcement community
Weaknesses
- Limited product portfolio
- Reliance on law enforcement budgets
- Relatively small company size
- Negative Media reports regarding use of BolaWrap
Opportunities
- Expansion into international markets
- Partnerships with law enforcement agencies
- Development of new products
- Increased adoption of VR training
Threats
- Competition from established players (Axon)
- Changes in law enforcement policies
- Negative public perception
- Product liability risks
Competitors and Market Share
Key Competitors
- AXON
- DGLY
- SAFED
Competitive Landscape
Wrap Technologies competes with larger companies like Axon Enterprise (Taser) in the less-lethal market. WRAP aims to differentiate itself with the BolaWrap's unique remote restraint capability and virtual reality training offerings. Axon has the benefit of a wider range of products and existing contracts.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is linked to the adoption rate of BolaWrap and Wrap Reality.
Future Projections: Future growth depends on expanding sales channels, product development, and securing contracts with law enforcement agencies.
Recent Initiatives: Recent initiatives likely include expanding the sales force, enhancing product features, and securing new partnerships.
Summary
Wrap Technologies is a growing company in the less-lethal technology space, offering innovative solutions for law enforcement. The BolaWrap and Wrap Reality platforms represent unique approaches to de-escalation and training. Competition from larger players like Axon and reliance on law enforcement budgets pose significant challenges. Further growth depends on successful product adoption and strategic partnerships.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Analyst Reports (Estimates)
- SEC Filings
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market share data is based on available estimates and may not be precise. Financial data is limited without recent SEC filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Wrap Technologies Inc
Exchange NASDAQ | Headquaters Miami, FL, United States | ||
IPO Launch date 2018-05-29 | Founder, CEO, Executive Chairman & Interim Principal Accounting Officer Mr. Scot Jason Cohen | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 19 | Website https://www.wrap.com |
Full time employees 19 | Website https://www.wrap.com | ||
Wrap Technologies, Inc., a public safety technology and services company, develops policing solutions for law enforcement and security personnel in the United States, Europe, the Middle East, Africa, Asia Pacific, and internationally. The company offers BolaWrap 150, a handheld remote restraint device that discharges a seven-and-a-half-foot kevlar tether, entangling an individual from a range of 10"25 feet; BolaWrap Remote Restraint Device, a hand-held remote restraint device that discharges a seven and half-foot Kevlar tether to entangle an individual at a range of 10-25 feet; and Wrap Intrensic, a body-worn camera and digital evidence management for capturing, storing, and managing digital evidence, such as video and audio recordings for criminal investigations and maintaining transparency in public interactions. It also provides Wrap Reality Virtual Training platfom, a law enforcement 3D training system employing immersive computer graphics VR with proprietary software-enabled content. Wrap Technologies, Inc. was founded in 2016 and is headquartered in Miami, Florida.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.