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Upturn AI SWOT - About
Amplify Alternative Harvest ETF (MJ)
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Upturn Advisory Summary
10/24/2025: MJ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit -29.12% | Avg. Invested days 24 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | ETF Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Volume (30-day avg) - | Beta 1.1 | 52 Weeks Range 16.11 - 44.13 | Updated Date 06/29/2025 |
52 Weeks Range 16.11 - 44.13 | Updated Date 06/29/2025 |
Upturn AI SWOT
Amplify ETF Trust
ETF Overview
Overview
The Amplify Alternative Harvest ETF (MJ) is an actively managed ETF focused on companies involved in the cannabis and hemp industries. Its strategy involves investing in a diverse range of global companies, including those involved in the production, distribution, research, and development of cannabis and related products.
Reputation and Reliability
Amplify ETFs is known for offering thematic and innovative ETFs. They have a generally positive reputation for providing specialized investment products.
Management Expertise
Amplify ETFs' management team has experience in creating and managing specialized ETFs, particularly those focused on niche markets.
Investment Objective
Goal
The ETF aims to seek total return by investing in the equity securities of companies involved in the cannabis and hemp ecosystem.
Investment Approach and Strategy
Strategy: Actively managed, seeking to identify and invest in companies that are expected to benefit from the growth of the cannabis and hemp industries.
Composition Primarily holds stocks of companies involved in cannabis and hemp, including cultivators, retailers, and pharmaceutical companies. Allocation may shift based on market conditions and investment opportunities.
Market Position
Market Share: MJ's market share in the cannabis ETF sector varies depending on competitor performance and investor flows.
Total Net Assets (AUM): 152600000
Competitors
Key Competitors
- AdvisorShares Pure US Cannabis ETF (MSOS)
- AdvisorShares Pure Cannabis ETF (YOLO)
- ETFMG Alternative Harvest ETF (MJJ)
- Roundhill Cannabis ETF (WEED)
Competitive Landscape
The cannabis ETF market is competitive, with several funds vying for investor capital. MJ benefits from being an early mover, but faces competition from funds with lower expense ratios or different investment strategies. MSOS has a strong focus on US cannabis, providing a different avenue of investment compared to MJ's global portfolio.
Financial Performance
Historical Performance: Historical performance data is not provided.
Benchmark Comparison: Benchmark comparison is not provided.
Expense Ratio: 0.75
Liquidity
Average Trading Volume
MJ's average trading volume is moderate, providing generally sufficient liquidity for most investors.
Bid-Ask Spread
The bid-ask spread for MJ is generally tight, reflecting its trading volume and market interest.
Market Dynamics
Market Environment Factors
MJ is affected by regulatory changes, shifts in consumer demand, and overall market sentiment towards the cannabis industry. Economic growth and interest rates have indirect impacts.
Growth Trajectory
MJ's growth depends on the global expansion and legalization of cannabis, as well as the performance of its underlying holdings. The fund may adjust its holdings based on market trends and company developments.
Moat and Competitive Advantages
Competitive Edge
MJ benefits from being an actively managed fund, allowing it to adjust its holdings based on market opportunities and avoid underperforming companies. The fund's global focus offers diversification beyond the US market. The active management style distinguishes it from passively managed index trackers within the same sector, aiming to enhance returns through strategic stock selection. However, active management also entails higher costs.
Risk Analysis
Volatility
MJ can experience significant volatility due to the speculative nature of the cannabis industry and regulatory uncertainties.
Market Risk
MJ is subject to market risk related to fluctuations in the cannabis industry, including changes in regulations, competition, and consumer preferences.
Investor Profile
Ideal Investor Profile
MJ is suitable for investors who are comfortable with high risk and are seeking exposure to the potential growth of the cannabis industry.
Market Risk
MJ is better suited for active traders or long-term investors with a high-risk tolerance, as it may experience significant price swings.
Summary
The Amplify Alternative Harvest ETF (MJ) offers exposure to the global cannabis industry. As an actively managed fund, it adjusts holdings to capitalize on market trends. It carries risks related to regulatory changes and market volatility. MJ is best suited for risk-tolerant investors seeking growth within the cannabis sector. Its active management may provide opportunities for outperformance but comes with a higher expense ratio.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Amplify ETFs website
- ETF.com
- Morningstar
- Yahoo Finance
Disclaimers:
The data and analysis provided are for informational purposes only and do not constitute financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor. Market share data is approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amplify ETF Trust
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund will normally invest at least 80% of its net assets in the securities that comprise the index. The index seeks to provide exposure to global and U.S. companies that (i) engage in the cultivation, production, marketing or distribution of cannabis, including industrial hemp; and/or (ii) engage in the production, marketing, transportation or distribution of products containing cannabis, including industrial hemp, for medical or non-medical purposes. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.