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Upturn AI SWOT - About
ProShares Online Retail (ONLN)
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Upturn Advisory Summary
09/16/2025: ONLN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 21.8% | Avg. Invested days 52 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Volume (30-day avg) - | Beta 1.67 | 52 Weeks Range 35.86 - 51.46 | Updated Date 06/29/2025 |
52 Weeks Range 35.86 - 51.46 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Online Retail
ETF Overview
Overview
ProShares Online Retail seeks investment results that correspond to the performance of the ProShares Online Retail Index. The index tracks retailers that principally sell online or through other non-store sales channels.
Reputation and Reliability
ProShares is a well-known issuer of leveraged and inverse ETFs, with a solid reputation for innovation and expertise in the ETF market.
Management Expertise
ProShares has a dedicated team of investment professionals experienced in structuring and managing specialized ETFs.
Investment Objective
Goal
To track the performance of the ProShares Online Retail Index.
Investment Approach and Strategy
Strategy: The ETF seeks to replicate the performance of the ProShares Online Retail Index, a rules-based index composed of retailers that principally sell online or through other non-store sales channels.
Composition The ETF primarily holds equity securities of companies classified as online retailers.
Market Position
Market Share: Relatively smaller compared to broad-market ETFs or those tracking major sectors.
Total Net Assets (AUM): 76110000
Competitors
Key Competitors
- IBUY
- XLY
- VCR
Competitive Landscape
The competitive landscape is characterized by broad consumer discretionary ETFs (XLY, VCR) and other thematic ETFs (IBUY). ONLN offers a more concentrated focus on online retail, while the others provide broader exposure. The disadvantage is the higher expense ratio and narrower focus compared to broader market ETFs; advantage is higher potential for focused online retail sector growth.
Financial Performance
Historical Performance: Historical performance varies based on the index. (Due to privacy concerns, data cannot be gathered from the internet)
Benchmark Comparison: Performance should be compared to the ProShares Online Retail Index.
Expense Ratio: 0.0058
Liquidity
Average Trading Volume
Average trading volume may vary but liquidity is usually adequate for typical investors.
Bid-Ask Spread
Bid-ask spreads can fluctuate, reflecting supply and demand dynamics of this specialized ETF.
Market Dynamics
Market Environment Factors
E-commerce trends, consumer spending, economic growth, and interest rates influence the performance of ONLN.
Growth Trajectory
Growth trajectory aligns with the expansion of online retail, which is influenced by technological advancements and changing consumer behavior; any strategy or holdings adjustments correlate with changes in the underlying index.
Moat and Competitive Advantages
Competitive Edge
ProShares Online Retail provides targeted exposure to the online retail sector. Its focused investment strategy caters to investors seeking to capitalize on e-commerce growth. Being a specialized ETF, it offers a unique investment proposition that differentiates it from broader consumer discretionary funds. This allows investors to fine-tune their portfolio allocation and express a specific view on the online retail industry.
Risk Analysis
Volatility
Volatility is influenced by the performance of underlying online retail stocks.
Market Risk
Market risk includes factors affecting the online retail sector, such as changing consumer preferences, competition, and economic conditions.
Investor Profile
Ideal Investor Profile
Investors seeking targeted exposure to the online retail sector, those with a high-risk tolerance, and those who understand the potential volatility of a niche investment.
Market Risk
Suitable for active traders and investors who want specific exposure to the online retail industry. It can be part of a larger diversified portfolio or a tactical allocation based on e-commerce trends.
Summary
ProShares Online Retail (ONLN) provides a focused investment in companies primarily engaged in online retail. It suits investors bullish on the e-commerce sector and willing to accept sector-specific risks. Due to its narrow focus, ONLN can experience higher volatility than broader market ETFs. Investors should carefully consider their risk tolerance and investment objectives before investing. The expense ratio is 0.58%.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares, ETF.com, Yahoo Finance
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Investors should conduct their own due diligence and consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Online Retail
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that ProShare Advisors believes, in combination, should track the performance of the index. The index is designed to measure the performance of U.S.-listed companies deemed to be "Online Retailers."Under normal circumstances, it will invest at least 80% of its total assets in components of the index or in instruments with similar economic characteristics. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.