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Upturn AI SWOT - About
ProShares Online Retail (ONLN)
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Upturn Advisory Summary
07/30/2025: ONLN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 7.48% | Avg. Invested days 48 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/30/2025 |
Key Highlights
Volume (30-day avg) - | Beta 1.67 | 52 Weeks Range 35.86 - 51.46 | Updated Date 06/29/2025 |
52 Weeks Range 35.86 - 51.46 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Online Retail
ETF Overview
Overview
The ProShares Online Retail ETF (ONLN) seeks investment results, before fees and expenses, that correspond to the performance of the ProShares Online Retail Index. It offers exposure to companies that principally sell online or through other non-store channels.
Reputation and Reliability
ProShares is a well-known issuer specializing in leveraged and inverse ETFs, known for its innovative and sometimes complex investment products. They are generally considered reliable but the complexity of their products necessitates careful understanding.
Management Expertise
ProShares has a team of experienced professionals specializing in the creation and management of specialized ETFs, including those with leveraged or inverse strategies.
Investment Objective
Goal
To seek investment results, before fees and expenses, that correspond to the performance of the ProShares Online Retail Index.
Investment Approach and Strategy
Strategy: The ETF tracks the ProShares Online Retail Index, a specialized index focused on online retail companies.
Composition The ETF primarily holds stocks of companies involved in online retail.
Market Position
Market Share: ONLN's market share can fluctuate, making it difficult to pinpoint without real-time data, but it holds a significant portion of the targeted online retail ETFs.
Total Net Assets (AUM): 60460000
Competitors
Key Competitors
- IBUY
- XLY
Competitive Landscape
The online retail ETF space is relatively niche but growing. ONLN's advantages include a focused index; a disadvantage is potential concentration risk. Competition includes broader consumer discretionary ETFs like XLY with online retail exposure and IBUY which also targets the online retail sector.
Financial Performance
Historical Performance: Historical performance varies with market conditions. Investors should consult fund literature for detailed returns.
Benchmark Comparison: Performance should be compared against the ProShares Online Retail Index to assess tracking effectiveness.
Expense Ratio: 0.0058
Liquidity
Average Trading Volume
The average trading volume can fluctuate, impacting the ease of buying and selling shares.
Bid-Ask Spread
The bid-ask spread represents the difference between the highest price a buyer is willing to pay and the lowest price a seller will accept, indicating transaction costs.
Market Dynamics
Market Environment Factors
Economic growth, consumer spending, e-commerce trends, and interest rates significantly impact ONLN.
Growth Trajectory
Growth depends on the overall growth of the online retail sector, technological advancements, and consumer adoption.
Moat and Competitive Advantages
Competitive Edge
ONLN offers targeted exposure to the online retail sector, allowing investors to specifically allocate to this growing area. This focused strategy sets it apart from broader consumer discretionary ETFs. The fund's structure allows for efficient tracking of its underlying index. However, this concentrated approach also increases volatility.
Risk Analysis
Volatility
ONLN's volatility can be high due to its concentrated exposure to the online retail sector.
Market Risk
Market risk includes factors such as economic downturns, changes in consumer preferences, and increased competition within the online retail space.
Investor Profile
Ideal Investor Profile
Investors seeking targeted exposure to the online retail sector, who understand the risks associated with concentrated investments.
Market Risk
Suitable for investors with a higher risk tolerance who believe in the long-term growth potential of online retail.
Summary
ONLN provides focused access to the online retail industry. Its performance hinges on the continued growth of e-commerce and consumer adoption of online shopping. The fund's concentrated nature creates both opportunities and risks. The expense ratio is relatively low, but investors should consider the potential volatility and concentration risk. This ETF is designed for investors with a specific bullish view on online retail's future.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares official website
- ETFdb.com
- Morningstar
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Investment decisions should be based on your own research and risk tolerance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Online Retail
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that ProShare Advisors believes, in combination, should track the performance of the index. The index is designed to measure the performance of U.S.-listed companies deemed to be "Online Retailers."Under normal circumstances, it will invest at least 80% of its total assets in components of the index or in instruments with similar economic characteristics. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.