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ProShares Online Retail (ONLN)
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Upturn Advisory Summary
11/07/2025: ONLN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type ETF | Historic Profit 16.03% | Avg. Invested days 55 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | ETF Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/07/2025 |
Key Highlights
Volume (30-day avg) - | Beta 1.67 | 52 Weeks Range 35.86 - 51.46 | Updated Date 06/29/2025 |
52 Weeks Range 35.86 - 51.46 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Online Retail
ETF Overview
Overview
ProShares Online Retail (ONLN) is an ETF that seeks investment results, before fees and expenses, that correspond to the performance of the ProShares Online Retail Index. It provides exposure to companies that principally sell online or through other non-store channels.
Reputation and Reliability
ProShares is a well-known provider of leveraged and inverse ETFs, generally considered reliable but specializing in higher-risk products.
Management Expertise
ProShares has a dedicated team of investment professionals with experience in managing and structuring ETFs.
Investment Objective
Goal
To seek investment results, before fees and expenses, that correspond to the performance of the ProShares Online Retail Index.
Investment Approach and Strategy
Strategy: Tracks a specific index, the ProShares Online Retail Index, designed to measure the performance of online retailers.
Composition Primarily holds stocks of companies involved in online retail.
Market Position
Market Share: ONLN occupies a moderate share of the specialized online retail ETF market.
Total Net Assets (AUM): 59.93
Competitors
Key Competitors
- IBUY
- FTXD
Competitive Landscape
The online retail ETF space is relatively concentrated. ONLN is highly specialized but can be more volatile. Competitors like IBUY offer broader e-commerce exposure. ONLN's concentration can be an advantage when its selected stocks perform well, but it also increases risk.
Financial Performance
Historical Performance: Data on historical performance should be retrieved from financial data sources such as Yahoo Finance or ETF.com, considering time frames of 1 year, 3 years, and 5 years.
Benchmark Comparison: The benchmark index for ONLN is the ProShares Online Retail Index. Performance comparisons should be sourced from financial data providers.
Expense Ratio: 0.58
Liquidity
Average Trading Volume
ONLN's average trading volume suggests moderate liquidity, generally sufficient for typical retail investors but potentially limiting for very large institutional trades.
Bid-Ask Spread
The bid-ask spread on ONLN is generally tight, indicating relatively low transaction costs for most investors.
Market Dynamics
Market Environment Factors
Economic growth, consumer spending habits, and the adoption of e-commerce trends significantly impact ONLN. Changes in online sales taxes and regulations also play a role.
Growth Trajectory
ONLN's growth trajectory is linked to the broader e-commerce sector's expansion. Holdings and weighting schemes have remained stable over the long term.
Moat and Competitive Advantages
Competitive Edge
ONLN's competitive advantage lies in its pure-play focus on online retail, allowing investors to target this specific sector without exposure to brick-and-mortar retailers. ProShares' expertise in creating and managing specialized ETFs further enhances its appeal. However, this narrow focus also makes it more volatile. It's advantageous for investors seeking a concentrated bet on online commerce growth.
Risk Analysis
Volatility
ONLN exhibits relatively high volatility due to its focused sector exposure.
Market Risk
ONLN is exposed to market risk associated with consumer discretionary spending, technology disruptions in retail, and potential changes in e-commerce regulations.
Investor Profile
Ideal Investor Profile
ONLN is suited for investors seeking targeted exposure to the online retail sector and willing to accept higher volatility. Investors with a bullish outlook on e-commerce growth are most appropriate.
Market Risk
ONLN may be more suitable for active traders or investors with a shorter-term investment horizon due to its focused sector exposure and volatility.
Summary
ProShares Online Retail (ONLN) provides a concentrated investment in online retail companies, appealing to investors with a bullish outlook on e-commerce. Its focused approach leads to higher volatility, making it more suitable for active traders or those seeking sector-specific exposure. The expense ratio is moderate compared to other specialized ETFs. Potential investors should carefully evaluate their risk tolerance and investment goals before investing in ONLN.
Similar ETFs
Sources and Disclaimers
Data Sources:
- ETF.com
- ProShares.com
- Yahoo Finance
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Investment decisions should be based on your individual circumstances and after consulting with a qualified financial advisor. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Online Retail
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website | ||
The fund invests in financial instruments that ProShare Advisors believes, in combination, should track the performance of the index. The index is designed to measure the performance of U.S.-listed companies deemed to be "Online Retailers."Under normal circumstances, it will invest at least 80% of its total assets in components of the index or in instruments with similar economic characteristics. The fund is non-diversified.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.