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Adobe Systems Incorporated (ADBE)



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Upturn Advisory Summary
07/11/2025: ADBE (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $493.43
1 Year Target Price $493.43
19 | Strong Buy |
6 | Buy |
13 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.97% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 157.56B USD | Price to earnings Ratio 23.81 | 1Y Target Price 493.43 |
Price to earnings Ratio 23.81 | 1Y Target Price 493.43 | ||
Volume (30-day avg) 38 | Beta 1.54 | 52 Weeks Range 332.01 - 587.75 | Updated Date 07/12/2025 |
52 Weeks Range 332.01 - 587.75 | Updated Date 07/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 15.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-12 | When After Market | Estimate 4.97 | Actual 5.06 |
Profitability
Profit Margin 30.39% | Operating Margin (TTM) 35.91% |
Management Effectiveness
Return on Assets (TTM) 17.85% | Return on Equity (TTM) 52.25% |
Valuation
Trailing PE 23.81 | Forward PE 17.64 | Enterprise Value 154983070000 | Price to Sales(TTM) 6.97 |
Enterprise Value 154983070000 | Price to Sales(TTM) 6.97 | ||
Enterprise Value to Revenue 6.86 | Enterprise Value to EBITDA 16.48 | Shares Outstanding 424200000 | Shares Floating 423007998 |
Shares Outstanding 424200000 | Shares Floating 423007998 | ||
Percent Insiders 0.18 | Percent Institutions 86.53 |
Upturn AI SWOT
Adobe Systems Incorporated

Company Overview
History and Background
Adobe Systems Incorporated was founded in December 1982 by John Warnock and Charles Geschke. Initially focused on developing PostScript, a page description language, it evolved into a leading software company with a diverse portfolio of creative and digital document solutions.
Core Business Areas
- Digital Media: Provides tools and services that enable individuals, small businesses, and enterprises to create, publish, and promote content. Includes Creative Cloud (Photoshop, Illustrator, Premiere Pro) and Document Cloud (Acrobat, Sign).
- Digital Experience: Offers solutions for marketing, advertising, analytics, and commerce, helping businesses manage and optimize customer experiences. Includes Experience Cloud.
- Publishing and Advertising: Legacy products and services focusing on print publishing, advertising and content management solutions.
Leadership and Structure
Shantanu Narayen serves as Chairman and CEO. The company is structured around its Digital Media and Digital Experience segments, each led by senior executives. Adobe operates globally with a matrix organizational structure.
Top Products and Market Share
Key Offerings
- Market Share(%): 43
- Photoshop: The leading image editing software for professionals and enthusiasts. Holds a dominant market share in image editing software with 43% market share. Competitors include GIMP, Corel PaintShop Pro, Affinity Photo.
- Revenue: Photoshop revenue is a significant portion of total revenue but not reported publicly on an individual product basis.
- Acrobat: The standard for creating, viewing, and managing PDF documents. Adobe maintains a leading position in the PDF software market. Competitors include Nitro PDF Pro, Foxit PDF Editor, PDFelement.
- Market Share(%): 30
- Revenue: Acrobat revenue is a significant portion of total revenue but not reported publicly on an individual product basis.
- Illustrator: Vector-based graphics software for creating logos, illustrations, and typography. Among top vector graphics applications with about 38% market share. Competitors include CorelDRAW, Affinity Designer, Inkscape.
- Market Share(%): 38
- Revenue: Illustrator revenue is a significant portion of total revenue but not reported publicly on an individual product basis.
- Market Share(%): 40
- Premiere Pro: Leading video editing software for professionals. Among top video-editing applications with about 40% market share. Competitors include Final Cut Pro, DaVinci Resolve, Avid Media Composer.
- Revenue: Premiere Pro revenue is a significant portion of total revenue but not reported publicly on an individual product basis.
Market Dynamics
Industry Overview
The software industry is experiencing significant growth driven by digital transformation, cloud computing, and the increasing demand for creative tools and customer experience solutions.
Positioning
Adobe is a leader in the creative software and digital experience segments, with a strong brand reputation and a broad portfolio of products and services. Competitive advantages include its integrated ecosystem, subscription model, and strong focus on innovation.
Total Addressable Market (TAM)
The expected total market value for the digital experience and creative software markets is estimated to be $230 billion. Adobe is well-positioned to capture a significant portion of this TAM, leveraging its established brand and expanding its offerings.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Leading market share in key product categories
- Subscription-based revenue model (high recurring revenue)
- Comprehensive product ecosystem
- Strong focus on innovation
Weaknesses
- High subscription costs can deter some customers
- Vulnerability to software piracy
- Complex product offerings can be overwhelming for some users
- Dependence on cloud infrastructure
Opportunities
- Expansion into new markets and verticals
- Growth in digital transformation initiatives
- Development of AI-powered features and capabilities
- Partnerships with other technology companies
Threats
- Increasing competition from other software providers
- Economic downturns affecting customer spending
- Data security breaches and privacy concerns
- Rapid technological advancements leading to product obsolescence
Competitors and Market Share
Key Competitors
- MSFT
- CRM
- ORCL
Competitive Landscape
Adobe maintains a competitive advantage through its established brand, integrated ecosystem, and strong focus on innovation. However, competitors are increasingly offering competitive solutions.
Major Acquisitions
Figma
- Year: 2022
- Acquisition Price (USD millions): 20000
- Strategic Rationale: Acquisition pending termination of agreement as of December 2023
Frame.io
- Year: 2021
- Acquisition Price (USD millions): 1275
- Strategic Rationale: Expand Adobe's video collaboration capabilities.
Growth Trajectory and Initiatives
Historical Growth: Adobe has experienced strong growth over the past decade, driven by its transition to a subscription-based model and its focus on innovation.
Future Projections: Analysts project continued growth for Adobe, driven by the increasing demand for creative tools and customer experience solutions. Revenue and earnings are expected to increase at a healthy rate.
Recent Initiatives: Recent initiatives include investments in AI, expansion of its cloud-based offerings, and strategic acquisitions.
Summary
Adobe is a strong company with a dominant position in the creative software and digital experience markets. Its subscription-based model provides recurring revenue and strong profitability. Key strengths include its brand, product ecosystem, and focus on innovation. However, it needs to watch out for increasing competition, economic downturns, and potential data security breaches. Adobe must continue to innovate to stay ahead of the curve.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Adobe Investor Relations
- Industry Analyst Reports
- Market Research Reports
- Company Filings (10K, 10Q)
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Adobe Systems Incorporated
Exchange NASDAQ | Headquaters San Jose, CA, United States | ||
IPO Launch date 1986-08-20 | Chairman & CEO Mr. Shantanu Narayen | ||
Sector Technology | Industry Software - Application | Full time employees 30709 | Website https://www.adobe.com |
Full time employees 30709 | Website https://www.adobe.com |
Adobe Inc., together with its subsidiaries, operates as a technology company worldwide. It operates through three segments: Digital Media, Digital Experience, and Publishing and Advertising. The Digital Media segment offers products and services that enable individuals, teams, and enterprises to create, publish, and promote content; and Document Cloud, a cloud-based document services platform. Its flagship product is Creative Cloud, a subscription service that allows subscribers to use its creative products and applications (apps) integrated with cloud-delivered services across various surfaces and platforms. This segment serves photographers, video editors, graphic and experience designers, and game developers; content creators, students, marketers, and knowledge workers; and consumers. The Digital Experience segment provides an integrated platform and set of products, services, and solutions that enable brands and businesses to create, manage, execute, measure, monetize, and optimize customer experiences from analytics to commerce. This segment serves marketers, advertisers, agencies, publishers, merchandisers, merchants, web analysts, data scientists, developers, and executives across the C-suite. The Publishing and Advertising segment offers products and services, such as e-learning solutions, technical document publishing, web conferencing, document and forms platform, web application development, and high-end printing, as well as Adobe Advertising offerings. It provides consulting, training, customer management, technical support, and learning services. The company offers its solutions directly to enterprise customers through its sales force and local field offices, and directly to businesses and consumers, as well as licenses its products to end-user customers through app stores and website at adobe.com. It markets and distributes its products through sales channels, including distributors, retailers, software developers, mobile app stores, systems integrators, independent software vendors, value-added res

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