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Upturn AI SWOT - About
CRM 
Salesforce.com Inc (CRM)
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Upturn Advisory Summary
08/28/2025: CRM (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
55 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $345.01
1 Year Target Price $345.01
| 28 | Strong Buy |
| 13 | Buy |
| 12 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 42.32% | Avg. Invested days 65 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 239.15B USD | Price to earnings Ratio 39.21 | 1Y Target Price 345.01 |
Price to earnings Ratio 39.21 | 1Y Target Price 345.01 | ||
Volume (30-day avg) 55 | Beta 1.37 | 52 Weeks Range 226.48 - 367.42 | Updated Date 08/27/2025 |
52 Weeks Range 226.48 - 367.42 | Updated Date 08/27/2025 | ||
Dividends yield (FY) 0.66% | Basic EPS (TTM) 6.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-03 | When After Market | Estimate 2.78 | Actual - |
Profitability
Profit Margin 16.08% | Operating Margin (TTM) 20.12% |
Management Effectiveness
Return on Assets (TTM) 5.09% | Return on Equity (TTM) 10.31% |
Valuation
Trailing PE 39.21 | Forward PE 21.55 | Enterprise Value 226976440000 | Price to Sales(TTM) 6.2 |
Enterprise Value 226976440000 | Price to Sales(TTM) 6.2 | ||
Enterprise Value to Revenue 5.88 | Enterprise Value to EBITDA 19.97 | Shares Outstanding 956000000 | Shares Floating 930666000 |
Shares Outstanding 956000000 | Shares Floating 930666000 | ||
Percent Insiders 2.58 | Percent Institutions 82.81 |
Upturn AI SWOT
Salesforce.com Inc
Company Overview
History and Background
Salesforce.com Inc. was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. Originally focused on cloud-based CRM software, it pioneered the SaaS model. Key milestones include the launch of AppExchange (2005), Service Cloud (2007), and acquisitions of companies like ExactTarget (2013) and Tableau (2019). Over time, Salesforce evolved into a comprehensive platform for enterprise cloud services.
Core Business Areas
- Sales Cloud: Offers sales force automation, contact management, opportunity tracking, and sales performance analytics.
- Service Cloud: Provides customer service and support solutions, including case management, knowledge base, and omnichannel support.
- Marketing Cloud: Enables personalized marketing campaigns through email, social media, mobile, and advertising channels.
- Commerce Cloud: Supports e-commerce operations, including storefront management, order management, and merchandising.
- Platform: Offers a platform-as-a-service (PaaS) that allows developers to build and deploy custom applications using Salesforce's infrastructure.
- Data: Provides data analytics and insights through Tableau.
Leadership and Structure
Marc Benioff is the Chair and CEO. The organizational structure includes various business units focusing on specific product lines and geographic regions. The leadership team consists of executives responsible for technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Sales Cloud: The flagship product, offering sales force automation. Salesforce leads the CRM market with approximately 23.8% market share (2023). Competitors include Microsoft Dynamics 365, SAP, and Oracle.
- Service Cloud: Provides customer service and support solutions. Market share is substantial in the customer service software market, closely competing with Oracle and Zendesk.
- Marketing Cloud: Enables personalized marketing campaigns. Competitors include Adobe Marketing Cloud, Oracle Eloqua, and HubSpot.
- Tableau: Offers data visualization and business intelligence capabilities. Competitors include Microsoft Power BI, and Qlik.
Market Dynamics
Industry Overview
The CRM market is growing driven by digital transformation, cloud adoption, and the need for personalized customer experiences. Growth is fueled by demand for AI-driven analytics, automation, and omnichannel customer engagement.
Positioning
Salesforce is positioned as a leader in the cloud-based CRM and enterprise software market. Its competitive advantages include its comprehensive product suite, strong brand recognition, extensive partner ecosystem, and focus on innovation.
Total Addressable Market (TAM)
The TAM for CRM and related cloud services is expected to reach hundreds of billions of dollars. Salesforce is positioned to capture a significant portion of this market through continued product innovation and expansion into new geographies.
Upturn SWOT Analysis
Strengths
- Market Leader in CRM
- Comprehensive Product Suite
- Strong Brand Recognition
- Extensive Partner Ecosystem
- Cloud-Based Architecture
Weaknesses
- High Cost of Implementation
- Complex Product Customization
- Integration Challenges with Legacy Systems
- Dependence on Cloud Infrastructure
Opportunities
- Expansion into New Geographies
- Development of AI-Powered Solutions
- Acquisition of Complementary Technologies
- Increasing Demand for Cloud Services
- Further penetration into industry-specific cloud solutions
Threats
- Intense Competition
- Economic Downturns
- Data Security and Privacy Concerns
- Rapid Technological Changes
- Changing Customer Expectations
Competitors and Market Share
Key Competitors
- MSFT
- ORCL
- SAP
Competitive Landscape
Salesforce's advantages include its comprehensive product suite and strong brand. Disadvantages include the high cost and complexity of its solutions.
Major Acquisitions
Tableau
- Year: 2019
- Acquisition Price (USD millions): 15700
- Strategic Rationale: Expanded Salesforce's data analytics and visualization capabilities.
MuleSoft
- Year: 2018
- Acquisition Price (USD millions): 6500
- Strategic Rationale: Enhanced integration capabilities across different systems and data sources.
Slack
- Year: 2021
- Acquisition Price (USD millions): 27700
- Strategic Rationale: Expanded Salesforce's communication and collaboration platform capabilities.
Growth Trajectory and Initiatives
Historical Growth: Salesforce has experienced significant growth in revenue and market share over the past decade, driven by cloud adoption and product innovation.
Future Projections: Analysts project continued revenue growth, driven by demand for cloud services and expansion into new markets. Profitability is expected to improve through operational efficiencies.
Recent Initiatives: Focus on AI integration across product lines. Investment in data analytics capabilities. Expansion of industry-specific cloud solutions.
Summary
Salesforce is a dominant force in the CRM market, bolstered by its comprehensive product suite and strategic acquisitions. While it faces challenges with implementation costs and competitive pressure, its focus on innovation and AI integration positions it well for future growth. The company should continue to invest in streamlining its offerings to reduce complexity and manage market competition effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Statements
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Salesforce.com Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2004-06-23 | Co-Founder, Chairman & CEO Mr. Marc R. Benioff | ||
Sector Technology | Industry Software - Application | Full time employees 76453 | Website https://www.salesforce.com |
Full time employees 76453 | Website https://www.salesforce.com | ||
Salesforce, Inc. provides customer relationship management (CRM) technology that connects companies and customers together worldwide. The company offers Agentforce, an agentic layer of the salesforce platform; Data Cloud, a data engine; Industries AI for creating industry-specific AI agents with Agentforce ; Salesforce Starter, a suite of solution for small and medium-size business; Slack, a workplace communication and productivity platform; Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, timely recommendations, and take action from any device; and integration and analytics solutions. It also provides marketing platform; commerce services, which empowers shopping experience across various customer touchpoint; and field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
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