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Upturn AI SWOT - About
CRM 
Salesforce.com Inc (CRM)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/24/2025: CRM (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
55 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $331.81
1 Year Target Price $331.81
| 28 | Strong Buy |
| 13 | Buy |
| 12 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 42.2% | Avg. Invested days 54 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 242.60B USD | Price to earnings Ratio 37.04 | 1Y Target Price 331.81 |
Price to earnings Ratio 37.04 | 1Y Target Price 331.81 | ||
Volume (30-day avg) 55 | Beta 1.2 | 52 Weeks Range 226.09 - 366.78 | Updated Date 10/25/2025 |
52 Weeks Range 226.09 - 366.78 | Updated Date 10/25/2025 | ||
Dividends yield (FY) 0.64% | Basic EPS (TTM) 6.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.87% | Operating Margin (TTM) 22.82% |
Management Effectiveness
Return on Assets (TTM) 5.52% | Return on Equity (TTM) 11.2% |
Valuation
Trailing PE 37.04 | Forward PE 18.87 | Enterprise Value 223278760000 | Price to Sales(TTM) 6.14 |
Enterprise Value 223278760000 | Price to Sales(TTM) 6.14 | ||
Enterprise Value to Revenue 5.65 | Enterprise Value to EBITDA 19.03 | Shares Outstanding 952000000 | Shares Floating 926629200 |
Shares Outstanding 952000000 | Shares Floating 926629200 | ||
Percent Insiders 2.59 | Percent Institutions 83.29 |
Upturn AI SWOT
Salesforce.com Inc
Company Overview
History and Background
Salesforce.com, Inc. was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. Initially a SaaS CRM provider, it has expanded into a comprehensive cloud computing company through organic growth and strategic acquisitions.
Core Business Areas
- Sales Cloud: Salesforce's flagship CRM platform, automating sales processes and managing customer relationships.
- Service Cloud: A customer service platform providing tools for managing customer support and improving agent productivity.
- Marketing Cloud: A suite of marketing automation and analytics tools for creating personalized customer experiences.
- Commerce Cloud: A cloud-based e-commerce platform that enables businesses to create personalized shopping experiences.
- Platform: A cloud platform that allows developers to build and deploy custom applications.
- Data Cloud (formerly Tableau): Visual analytics platform helping people see and understand data. Provides interactive dashboards and reporting tools for data exploration and analysis.
Leadership and Structure
Marc Benioff is the Chair and CEO. The organizational structure is based on product lines and functions, with executive leadership overseeing each area.
Top Products and Market Share
Key Offerings
- Sales Cloud: Salesforce's leading sales CRM solution with a significant market share. Estimates put Salesforce's CRM market share around 23-24%. Competitors include Microsoft Dynamics 365, SAP Sales Cloud, Oracle Sales Cloud.
- Service Cloud: Provides customer service automation and support. Similar market share to Sales Cloud, and a leading position in its sector. Competitors include Zendesk, Freshdesk, Oracle Service Cloud.
- Marketing Cloud: A marketing automation platform for digital marketing efforts. Competitors include Adobe Marketing Cloud, Oracle Eloqua, and HubSpot. Market Share is smaller than Sales Cloud and Service Cloud but still very significant in the marketing automation space.
- Data Cloud (formerly Tableau): Visual analytics and business intelligence platform. Competitors include Microsoft Power BI, Qlik, and Google Looker.
Market Dynamics
Industry Overview
The CRM and cloud computing industry is experiencing significant growth, driven by the increasing adoption of digital transformation and customer-centric strategies.
Positioning
Salesforce.com, Inc. holds a leading position in the CRM market, recognized for its comprehensive product suite, robust ecosystem, and brand reputation.
Total Addressable Market (TAM)
The TAM for CRM and related cloud services is estimated to be hundreds of billions of dollars annually. Salesforce is well-positioned to capture a substantial portion of this market.
Upturn SWOT Analysis
Strengths
- Market leader in CRM
- Comprehensive product suite
- Strong brand recognition
- Extensive partner ecosystem
- Innovative culture
Weaknesses
- High cost of implementation and customization
- Complex product offerings
- Reliance on acquisitions for growth
- Integration challenges with acquired technologies
- Customer support complaints
Opportunities
- Expanding into emerging markets
- Further developing AI capabilities
- Integrating acquired technologies
- Growing demand for cloud-based solutions
- Increase investment in data and analytics
Threats
- Increasing competition from established players
- Economic downturns affecting IT spending
- Security breaches and data privacy concerns
- Changes in regulatory landscape
- Rapid technological advancements disrupting the market
Competitors and Market Share
Key Competitors
- MSFT
- ORCL
- SAP
Competitive Landscape
Salesforce.com, Inc. has advantages in breadth of solutions and partner ecosystem, but faces price competition and technology advancements from competitors.
Major Acquisitions
Slack
- Year: 2021
- Acquisition Price (USD millions): 27700
- Strategic Rationale: Expanded collaboration capabilities and strengthened platform ecosystem.
Tableau
- Year: 2019
- Acquisition Price (USD millions): 15700
- Strategic Rationale: Expanded data analytics and business intelligence capabilities.
MuleSoft
- Year: 2018
- Acquisition Price (USD millions): 6500
- Strategic Rationale: Enhanced integration platform and API management capabilities.
Growth Trajectory and Initiatives
Historical Growth: Salesforce.com, Inc. has experienced significant growth in revenue and market capitalization over the past decade.
Future Projections: Analysts expect continued growth in revenue, driven by increased adoption of cloud computing and expansion into new markets. The exact figures require review of updated analyst reports.
Recent Initiatives: Recent initiatives include AI-driven product enhancements, strategic acquisitions, and expansion of its platform ecosystem.
Summary
Salesforce is a strong market leader in the CRM space, leveraging its comprehensive product suite and ecosystem. However, it faces challenges with integration of acquired technologies and intense competition. Growth relies heavily on continued innovation and capturing emerging market opportunities. Salesforce needs to focus on controlling costs and reducing customer support complaints to further strenghten the business model.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Salesforce.com, Inc. Investor Relations
- Company Filings (10-K, 10-Q)
- Industry Reports (Gartner, Forrester)
- Analyst Reports
- Yahoo Finance
- Statista
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Financial data and market conditions are subject to change. Please conduct your own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Salesforce.com Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2004-06-23 | Co-Founder, Chairman & CEO Mr. Marc R. Benioff | ||
Sector Technology | Industry Software - Application | Full time employees 76453 | Website https://www.salesforce.com |
Full time employees 76453 | Website https://www.salesforce.com | ||
Salesforce, Inc. provides customer relationship management (CRM) technology that connects companies and customers together worldwide. The company offers Agentforce, an agentic layer of the salesforce platform; Data Cloud, a data engine; Industries AI for creating industry-specific AI agents with Agentforce ; Salesforce Starter, a suite of solution for small and medium-size business; Slack, a workplace communication and productivity platform; Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, timely recommendations, and take action from any device; and integration and analytics solutions, as well as Agentforce Command Center, an observability solution to manage, track, and scale AI agent activity. It also provides marketing platform; commerce services, which empowers shopping experience across various customer touchpoint; and field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. The company has a strategic partnership with Google to integrate Agentforce 360 with Google Workspace for sales and IT service, which expands the Salesforce Gemini integration. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
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