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CRM 
Salesforce.com Inc (CRM)
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Upturn Advisory Summary
12/31/2025: CRM (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
55 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $330.06
1 Year Target Price $330.06
| 28 | Strong Buy |
| 13 | Buy |
| 12 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 35.69% | Avg. Invested days 50 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/31/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 252.19B USD | Price to earnings Ratio 35.32 | 1Y Target Price 330.06 |
Price to earnings Ratio 35.32 | 1Y Target Price 330.06 | ||
Volume (30-day avg) 55 | Beta 1.25 | 52 Weeks Range 221.60 - 364.71 | Updated Date 12/31/2025 |
52 Weeks Range 221.60 - 364.71 | Updated Date 12/31/2025 | ||
Dividends yield (FY) 0.62% | Basic EPS (TTM) 7.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-03 | When After Market | Estimate 2.86 | Actual 3.25 |
Profitability
Profit Margin 17.91% | Operating Margin (TTM) 23.86% |
Management Effectiveness
Return on Assets (TTM) 5.95% | Return on Equity (TTM) 12.18% |
Valuation
Trailing PE 35.32 | Forward PE 20.49 | Enterprise Value 248983040000 | Price to Sales(TTM) 6.26 |
Enterprise Value 248983040000 | Price to Sales(TTM) 6.26 | ||
Enterprise Value to Revenue 6.18 | Enterprise Value to EBITDA 20.3 | Shares Outstanding 937000000 | Shares Floating 911654150 |
Shares Outstanding 937000000 | Shares Floating 911654150 | ||
Percent Insiders 2.63 | Percent Institutions 84.55 |
Upturn AI SWOT
Salesforce.com Inc
Company Overview
History and Background
Salesforce.com Inc. was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. It pioneered the Software-as-a-Service (SaaS) model for customer relationship management (CRM) with its flagship product, Sales Cloud. Over the years, Salesforce has expanded its offerings through organic growth and strategic acquisitions, becoming a dominant force in cloud-based business software. Key milestones include its IPO in 2004, the introduction of its platform (Force.com, now Lightning Platform) in 2008, and significant acquisitions like Demandware (now Commerce Cloud) in 2016 and Tableau in 2019, and Slack in 2021.
Core Business Areas
- Sales Cloud: Provides a comprehensive suite of tools for sales professionals to manage leads, opportunities, accounts, and forecasts, aiming to increase sales productivity and revenue.
- Service Cloud: Offers customer service and support solutions, enabling businesses to deliver exceptional customer experiences through channels like case management, field service, and self-service portals.
- Marketing Cloud: A set of integrated marketing automation tools that allow businesses to personalize customer journeys across various channels, including email, social media, mobile, and advertising.
- Commerce Cloud: Enables businesses to create unified commerce experiences across web, mobile, and social channels, powering B2C and B2B e-commerce.
- Platform (Lightning Platform): A cloud development platform that allows customers and partners to build custom applications and extend Salesforce functionality.
- Analytics (Tableau): Provides business intelligence and data visualization tools to help users explore and understand their data.
- Collaboration (Slack): A channel-based messaging platform designed for team communication and collaboration, integrating with other Salesforce products.
Leadership and Structure
Salesforce is led by a strong executive team. Marc Benioff serves as the Chairman and Co-CEO, and Amy Weaver is the President and Co-CEO. The company operates on a matrix organizational structure, with teams focused on product development, sales, marketing, customer success, and various geographic regions.
Top Products and Market Share
Key Offerings
- Sales Cloud: The foundational CRM product, offering lead and opportunity management, forecasting, and sales analytics. Competitors include Microsoft Dynamics 365, Oracle CX Cloud, SAP Sales Cloud, and HubSpot CRM. While exact market share figures for individual products are proprietary, Salesforce is widely recognized as the market leader in CRM, with Sales Cloud being a significant contributor to its revenue.
- Service Cloud: A comprehensive customer service platform. Competitors include Zendesk, Freshdesk, Microsoft Dynamics 365 Customer Service, and Oracle Service Cloud. Salesforce holds a leading position in the customer service software market.
- Marketing Cloud: A suite of marketing automation tools. Competitors include Adobe Marketing Cloud, Oracle Marketing Cloud, SAP Marketing Cloud, and HubSpot Marketing Hub. Salesforce is a significant player in the marketing automation space.
- Commerce Cloud: An e-commerce platform. Competitors include Shopify Plus, Adobe Commerce (Magento), Oracle Commerce, and BigCommerce. Salesforce is a strong contender in the enterprise e-commerce solutions market.
- Tableau: A leading business intelligence and data visualization tool. Competitors include Microsoft Power BI, Qlik Sense, and Domo. Tableau is a market leader in its segment.
- Slack: A popular collaboration and messaging platform. Competitors include Microsoft Teams, Google Chat, and Zoom. Slack is a dominant player in the team communication market.
Market Dynamics
Industry Overview
Salesforce operates in the highly competitive and rapidly evolving cloud computing and software-as-a-service (SaaS) market, specifically focusing on Customer Relationship Management (CRM) and related business applications. The industry is characterized by a growing demand for digital transformation, AI-driven insights, automation, and integrated customer experience solutions.
Positioning
Salesforce is a dominant market leader in CRM, renowned for its innovation, extensive product portfolio, strong ecosystem of partners and apps (AppExchange), and its ability to cater to businesses of all sizes. Its competitive advantages lie in its first-mover advantage in SaaS CRM, its robust platform capabilities, its commitment to customer success, and its strategic acquisitions that broaden its market reach and technological capabilities.
Total Addressable Market (TAM)
The global CRM market alone is projected to reach over $70 billion by 2028, with significant growth in related areas like marketing automation, customer service, and business intelligence. Salesforce is exceptionally well-positioned to capture a substantial portion of this TAM through its comprehensive suite of integrated cloud solutions, its extensive customer base, and its ongoing innovation in AI and data analytics.
Upturn SWOT Analysis
Strengths
- Market leadership in CRM and strong brand recognition.
- Comprehensive and integrated cloud-based product suite.
- Extensive partner ecosystem and AppExchange.
- Strong focus on customer success and innovation.
- Significant recurring revenue from subscription-based model.
Weaknesses
- High cost of some of its premium offerings.
- Potential complexity and integration challenges for some customers.
- Dependence on acquisitions for significant growth.
- Increasing competition from both established players and nimble startups.
Opportunities
- Further integration of AI (Einstein) across its product lines.
- Expansion into emerging markets and underserved customer segments.
- Continued growth in digital transformation and cloud adoption.
- Leveraging acquisitions like Slack and Tableau for cross-selling opportunities.
- Growth in industry-specific cloud solutions.
Threats
- Intensifying competition from major tech players and specialized CRM providers.
- Data privacy and security concerns.
- Economic downturns impacting corporate IT spending.
- Challenges in retaining top talent.
- Potential for disruption from new technologies.
Competitors and Market Share
Key Competitors
- Microsoft Corporation (MSFT)
- SAP SE (SAP)
- Oracle Corporation (ORCL)
- Adobe Inc. (ADBE)
- Workday, Inc. (WDAY)
- ServiceNow, Inc. (NOW)
- HubSpot, Inc. (HUBS)
Competitive Landscape
Salesforce enjoys a significant competitive advantage due to its established market leadership, broad product portfolio, and strong customer loyalty. However, it faces intense competition from tech giants like Microsoft and SAP, which offer integrated suites of business applications, and from specialized players like HubSpot and ServiceNow that excel in specific niches.
Major Acquisitions
Slack Technologies
- Year: 2021
- Acquisition Price (USD millions): 27700
- Strategic Rationale: To enhance customer collaboration and communication, integrating Slack's messaging platform into Salesforce's broader customer 360 vision and accelerating digital transformation for businesses.
Tableau
- Year: 2019
- Acquisition Price (USD millions): 15700
- Strategic Rationale: To strengthen Salesforce's analytics capabilities, enabling customers to derive deeper insights from their data and make more informed business decisions.
MuleSoft
- Year: 2017
- Acquisition Price (USD millions): 6500
- Strategic Rationale: To provide an enterprise-grade integration platform, enabling customers to connect disparate applications and data sources across their IT landscape.
Demandware
- Year: 2016
- Acquisition Price (USD millions): 2800
- Strategic Rationale: To establish a strong presence in the e-commerce market, rebranding it as Commerce Cloud and expanding Salesforce's customer experience offerings.
Growth Trajectory and Initiatives
Historical Growth: Salesforce has experienced remarkable historical growth since its inception, evolving from a pioneer in SaaS CRM to a diversified enterprise cloud software provider. Its growth has been fueled by organic expansion of its core products, development of new cloud services, and strategic acquisitions that have broadened its market reach and technological capabilities.
Future Projections: Analysts project continued revenue growth for Salesforce, driven by the ongoing digital transformation trend, increasing adoption of cloud solutions, and the company's robust product roadmap. Investments in AI, industry-specific clouds, and cross-selling opportunities from recent acquisitions are expected to be key growth drivers.
Recent Initiatives: Recent initiatives include the continued integration of Slack and Tableau into its ecosystem, expansion of its AI capabilities with Einstein 1 Platform, development of industry-specific cloud solutions (e.g., Health Cloud, Financial Services Cloud), and a focus on enhancing customer data unification and productivity tools.
Summary
Salesforce.com Inc. is a dominant force in the enterprise cloud software market, particularly in CRM, with a strong track record of innovation and consistent revenue growth. Its comprehensive product suite, robust ecosystem, and strategic acquisitions have solidified its market leadership. While facing intense competition and potential integration challenges, Salesforce's ongoing investment in AI and its ability to adapt to evolving customer needs position it well for continued success. The company's primary focus remains on expanding its customer 360 capabilities and driving digital transformation for its clients.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Salesforce.com Inc. Investor Relations
- Company SEC Filings (10-K, 10-Q)
- Industry Analyst Reports (e.g., Gartner, IDC)
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on industry estimates and may vary. Financial figures are approximate and subject to change. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Salesforce.com Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2004-06-23 | Co-Founder, Chairman & CEO Mr. Marc R. Benioff | ||
Sector Technology | Industry Software - Application | Full time employees 76453 | Website https://www.salesforce.com |
Full time employees 76453 | Website https://www.salesforce.com | ||
Salesforce, Inc. provides customer relationship management technology that connects companies and customers together worldwide. The company offers Agentforce, an agentic layer of the salesforce platform; Data Cloud, a data engine; Industries AI for creating industry-specific AI agents with Agentforce; Salesforce Starter, a suite of solution for small and medium-size business; Slack, a workplace communication and productivity platform; Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, timely recommendations, and take action from any device; and integration and analytics solutions, as well as Agentforce Command Center, an observability solution to manage, track, and scale AI agent activity. It also provides marketing platform; commerce services, which empowers shopping experience across various customer touchpoint; and field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. The company has a strategic partnership with Google to integrate Agentforce 360 with Google Workspace for sales and IT service, which expands the Salesforce Gemini integration. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
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