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Upturn AI SWOT - About
CRM 
Salesforce.com Inc (CRM)
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Upturn Advisory Summary
11/28/2025: CRM (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
55 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $328.37
1 Year Target Price $328.37
| 28 | Strong Buy |
| 13 | Buy |
| 12 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 34.16% | Avg. Invested days 56 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 220.40B USD | Price to earnings Ratio 33.56 | 1Y Target Price 328.37 |
Price to earnings Ratio 33.56 | 1Y Target Price 328.37 | ||
Volume (30-day avg) 55 | Beta 1.24 | 52 Weeks Range 221.96 - 366.78 | Updated Date 11/29/2025 |
52 Weeks Range 221.96 - 366.78 | Updated Date 11/29/2025 | ||
Dividends yield (FY) 0.72% | Basic EPS (TTM) 6.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-03 | When After Market | Estimate 2.86 | Actual - |
Profitability
Profit Margin 16.87% | Operating Margin (TTM) 22.82% |
Management Effectiveness
Return on Assets (TTM) 5.52% | Return on Equity (TTM) 11.2% |
Valuation
Trailing PE 33.56 | Forward PE 18.18 | Enterprise Value 215339080000 | Price to Sales(TTM) 5.58 |
Enterprise Value 215339080000 | Price to Sales(TTM) 5.58 | ||
Enterprise Value to Revenue 5.45 | Enterprise Value to EBITDA 18.35 | Shares Outstanding 952000000 | Shares Floating 926657760 |
Shares Outstanding 952000000 | Shares Floating 926657760 | ||
Percent Insiders 2.59 | Percent Institutions 83.21 |
Upturn AI SWOT
Salesforce.com Inc
Company Overview
History and Background
Salesforce was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. Initially focused on CRM, it pioneered cloud-based software delivery. Key milestones include the launch of AppExchange in 2005 and numerous acquisitions expanding its product suite.
Core Business Areas
- Sales Cloud: The leading sales force automation (SFA) platform, helping businesses manage sales processes, track leads, and close deals.
- Service Cloud: A customer service platform enabling businesses to deliver personalized support across various channels, including phone, email, and chat.
- Marketing Cloud: A marketing automation platform that helps businesses create and manage marketing campaigns across email, social media, and other channels.
- Commerce Cloud: An e-commerce platform enabling businesses to build and manage online stores and provide personalized shopping experiences.
- Platform: Salesforce's platform (formerly Force.com) allows developers to build custom applications and integrate with other systems.
- Data Cloud: Salesforce's data cloud provides the infrastructure needed to connect multiple first party data sources, unify, harmonize and enrich customer data and bring it all to life with AI.
Leadership and Structure
Marc Benioff is the Chair. The company is structured around functional areas such as sales, marketing, engineering, and product development. There are also regional leadership teams.
Top Products and Market Share
Key Offerings
- Sales Cloud: The leading CRM platform. Market share is estimated at approximately 23.8% in 2022. Competitors include Microsoft Dynamics 365, Oracle Sales Cloud, SAP Sales Cloud. Total revenue attributed to sales cloud for FY23 is estimated at $6.7B.
- Service Cloud: A leading customer service platform. Estimated market share of approximately 20% in customer service software. Competitors include Zendesk, Oracle Service Cloud, and Microsoft Dynamics 365 Customer Service. Revenue for FY23 is estimated at $7.88B.
- Marketing Cloud: A top marketing automation platform. Competitors include Adobe Marketing Cloud, Oracle Eloqua, and Marketo (Adobe). Revenue for FY23 is estimated at $4.68B.
Market Dynamics
Industry Overview
The CRM market is experiencing strong growth driven by the increasing need for businesses to improve customer engagement and personalize experiences. Cloud-based solutions are dominant.
Positioning
Salesforce is positioned as the leading CRM vendor with a comprehensive suite of products and a strong ecosystem of partners and developers. It has a competitive advantage in brand recognition and breadth of offerings.
Total Addressable Market (TAM)
The TAM for CRM and related services is estimated to reach hundreds of billions of dollars. Salesforce is well-positioned to capture a significant portion of this TAM through its diversified product portfolio.
Upturn SWOT Analysis
Strengths
- Market Leader in CRM
- Comprehensive Product Suite
- Strong Brand Recognition
- Large and Active Ecosystem
- Innovation and R&D
Weaknesses
- High Cost of Implementation
- Complex Pricing Structure
- Integration Challenges with Legacy Systems
- Customer service can be slow to respond.
- Large acquisitions can lead to integrations challenges.
Opportunities
- Expanding into New Markets (e.g., emerging economies)
- Developing AI-Powered Solutions
- Acquiring Complementary Technologies
- Increased demand for cloud-based services
- Growth in mobile CRM solutions
Threats
- Increased Competition from Microsoft, Oracle, and SAP
- Economic Downturn Affecting IT Spending
- Data Security and Privacy Concerns
- Changing customer expectations
- Potential for Disruptive Technologies
Competitors and Market Share
Key Competitors
- MSFT
- ORCL
- SAP
Competitive Landscape
Salesforce's advantages include its established brand, comprehensive product suite, and strong ecosystem. Its disadvantages include its higher cost and potential integration challenges. Microsoft and Oracle are closing the gap with integrated offerings.
Major Acquisitions
Slack
- Year: 2021
- Acquisition Price (USD millions): 27700
- Strategic Rationale: Expanded Salesforce's collaboration capabilities and enhanced its position in the digital workplace.
Tableau
- Year: 2019
- Acquisition Price (USD millions): 15700
- Strategic Rationale: Enhanced Salesforce's analytics and data visualization capabilities.
Growth Trajectory and Initiatives
Historical Growth: Salesforce has experienced rapid growth since its inception, driven by the increasing adoption of cloud-based CRM solutions and strategic acquisitions.
Future Projections: Analysts project continued revenue growth for Salesforce, driven by expansion in existing markets and new product offerings. Earnings growth is also expected, benefiting from operating leverage.
Recent Initiatives: Focus on AI integration across its product suite, strategic partnerships, and continued investment in R&D and acquisitions.
Summary
Salesforce is a dominant player in the CRM market, benefiting from a comprehensive product suite and a strong brand. It faces increasing competition and must manage integration challenges from its acquisitions. Continued investment in AI and strategic partnerships are crucial for sustaining growth. The balance sheet is solid with substantial cash reserves, yet the debt load is substantial.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Analyst Reports (e.g., Gartner, Forrester)
- Market Research Reports
- Company Investor Relations Materials
- Yahoo Finance
- Statista
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly, and past performance is not indicative of future results. The market share data are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Salesforce.com Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2004-06-23 | Co-Founder, Chairman & CEO Mr. Marc R. Benioff | ||
Sector Technology | Industry Software - Application | Full time employees 76453 | Website https://www.salesforce.com |
Full time employees 76453 | Website https://www.salesforce.com | ||
Salesforce, Inc. provides customer relationship management (CRM) technology that connects companies and customers together worldwide. The company offers Agentforce, an agentic layer of the salesforce platform; Data Cloud, a data engine; Industries AI for creating industry-specific AI agents with Agentforce ; Salesforce Starter, a suite of solution for small and medium-size business; Slack, a workplace communication and productivity platform; Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, timely recommendations, and take action from any device; and integration and analytics solutions, as well as Agentforce Command Center, an observability solution to manage, track, and scale AI agent activity. It also provides marketing platform; commerce services, which empowers shopping experience across various customer touchpoint; and field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. The company has a strategic partnership with Google to integrate Agentforce 360 with Google Workspace for sales and IT service, which expands the Salesforce Gemini integration. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
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