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Upturn AI SWOT - About
CRM 
Salesforce.com Inc (CRM)
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Upturn Advisory Summary
09/17/2025: CRM (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
55 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $334.68
1 Year Target Price $334.68
| 28 | Strong Buy |
| 13 | Buy |
| 12 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 42.32% | Avg. Invested days 65 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 227.82B USD | Price to earnings Ratio 34.73 | 1Y Target Price 334.68 |
Price to earnings Ratio 34.73 | 1Y Target Price 334.68 | ||
Volume (30-day avg) 55 | Beta 1.22 | 52 Weeks Range 226.09 - 366.78 | Updated Date 09/16/2025 |
52 Weeks Range 226.09 - 366.78 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 0.67% | Basic EPS (TTM) 6.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-03 | When After Market | Estimate 2.78 | Actual 2.91 |
Profitability
Profit Margin 16.87% | Operating Margin (TTM) 22.82% |
Management Effectiveness
Return on Assets (TTM) 5.52% | Return on Equity (TTM) 11.2% |
Valuation
Trailing PE 34.73 | Forward PE 21.1 | Enterprise Value 223688120000 | Price to Sales(TTM) 5.77 |
Enterprise Value 223688120000 | Price to Sales(TTM) 5.77 | ||
Enterprise Value to Revenue 5.66 | Enterprise Value to EBITDA 19.07 | Shares Outstanding 952000000 | Shares Floating 926657760 |
Shares Outstanding 952000000 | Shares Floating 926657760 | ||
Percent Insiders 2.59 | Percent Institutions 83.21 |
Upturn AI SWOT
Salesforce.com Inc
Company Overview
History and Background
Salesforce.com Inc was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez. It pioneered the concept of software as a service (SaaS) for CRM, shifting from traditional on-premise software. Key milestones include its IPO in 2004, expansion into various cloud services, and numerous strategic acquisitions.
Core Business Areas
- Sales Cloud: The flagship product, providing sales force automation tools to manage leads, opportunities, and accounts.
- Service Cloud: Offers customer service and support solutions, including case management, knowledge base, and omnichannel support.
- Marketing Cloud: Provides tools for marketing automation, email marketing, social media marketing, and customer journey management.
- Commerce Cloud: Enables businesses to create and manage online stores and digital commerce experiences.
- Data Cloud (formerly Tableau): Provides data visualization and analytics tools.
- Platform: Provides a platform as a service (PaaS) for developing and deploying custom applications.
Leadership and Structure
Marc Benioff is the Chair and CEO. The organizational structure is based on functional teams aligned with product lines and customer segments.
Top Products and Market Share
Key Offerings
- Sales Cloud: Salesforce's flagship CRM platform. It has the largest market share in CRM estimated to be approximately 23.8% in 2023. Competitors include Microsoft Dynamics 365, SAP, Oracle and HubSpot.
- Service Cloud: Customer service platform, enabling businesses to manage customer interactions across multiple channels. Competitors include Zendesk, Freshdesk, and Microsoft Dynamics 365.
- Marketing Cloud: A suite of marketing automation tools designed to personalize customer journeys. Competitors include Adobe Marketing Cloud, Oracle Eloqua, and HubSpot.
- Data Cloud (formerly Tableau): Data visualization and business intelligence platform. Competitors include Microsoft Power BI, Qlik, and Google Looker.
Market Dynamics
Industry Overview
The CRM market is experiencing substantial growth, driven by the increasing need for businesses to improve customer relationships and enhance customer experience. Cloud-based CRM solutions are dominating the market.
Positioning
Salesforce.com Inc is the dominant player in the CRM market, known for its comprehensive suite of cloud-based solutions and strong ecosystem.
Total Addressable Market (TAM)
The CRM TAM is estimated to be over $100 billion. Salesforce is positioned to capture a significant portion of this TAM through its diverse product offerings and market leadership.
Upturn SWOT Analysis
Strengths
- Market leadership in CRM
- Comprehensive product suite
- Strong brand recognition
- Extensive partner ecosystem
- Consistent innovation
Weaknesses
- High cost of ownership
- Complex implementation
- Integration challenges with legacy systems
- Reliance on acquisitions for growth
Opportunities
- Expanding into new markets and verticals
- Leveraging AI and machine learning
- Growth in cloud adoption
- Increasing demand for data analytics
Threats
- Increasing competition from Microsoft and other players
- Economic downturn impacting IT spending
- Data privacy and security concerns
- Rapid technological advancements
Competitors and Market Share
Key Competitors
- MSFT
- ORCL
- SAP
- HUBS
Competitive Landscape
Salesforce.com Inc maintains its leadership position by offering a comprehensive platform and a large app ecosystem. Microsoft is its key competitor, leveraging its existing enterprise relationships and its own suite of business applications. Oracle and SAP offer CRM as part of broader enterprise software suites.
Major Acquisitions
Slack
- Year: 2021
- Acquisition Price (USD millions): 27700
- Strategic Rationale: To enhance collaboration and communication capabilities within the Salesforce ecosystem.
Tableau
- Year: 2019
- Acquisition Price (USD millions): 15700
- Strategic Rationale: To strengthen its data analytics and visualization capabilities.
Growth Trajectory and Initiatives
Historical Growth: Salesforce.com Inc has experienced significant growth over the past years, driven by increased adoption of cloud-based CRM solutions.
Future Projections: Analysts predict continued growth for Salesforce.com Inc, driven by its strong market position and expansion into new areas such as AI.
Recent Initiatives: Recent strategic initiatives include focusing on AI integration, strengthening its data cloud capabilities, and strategic acquisitions.
Summary
Salesforce.com Inc is the leader in CRM and has a large ecosystem. The company continues to make strategic acquisitions to enter new markets. However, Salesforce faces intensifying competition, especially from Microsoft, and must manage its growth strategy carefully while addressing integration challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Salesforce.com Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2004-06-23 | Co-Founder, Chairman & CEO Mr. Marc R. Benioff | ||
Sector Technology | Industry Software - Application | Full time employees 76453 | Website https://www.salesforce.com |
Full time employees 76453 | Website https://www.salesforce.com | ||
Salesforce, Inc. provides customer relationship management (CRM) technology that connects companies and customers together worldwide. The company offers Agentforce, an agentic layer of the salesforce platform; Data Cloud, a data engine; Industries AI for creating industry-specific AI agents with Agentforce ; Salesforce Starter, a suite of solution for small and medium-size business; Slack, a workplace communication and productivity platform; Tableau, an end-to-end analytics solution for range of enterprise use cases and intelligent analytics with AI models, spot trends, predict outcomes, timely recommendations, and take action from any device; and integration and analytics solutions, as well as Agentforce Command Center, an observability solution to manage, track, and scale AI agent activity. It also provides marketing platform; commerce services, which empowers shopping experience across various customer touchpoint; and field service solution that enables companies to connect service agents, dispatchers, and mobile employees through one centralized platform to schedule and dispatch work, as well as track and manage jobs. Salesforce, Inc. was incorporated in 1999 and is headquartered in San Francisco, California.
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