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Alarm.com Holdings Inc (ALRM)



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Upturn Advisory Summary
06/27/2025: ALRM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Year Target Price $68.12
Year Target Price $68.12
3 | Strong Buy |
2 | Buy |
3 | Hold |
0 | Under performing |
1 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.71% | Avg. Invested days 53 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.80B USD | Price to earnings Ratio 23.78 | 1Y Target Price 67.43 |
Price to earnings Ratio 23.78 | 1Y Target Price 67.43 | ||
Volume (30-day avg) - | Beta 1 | 52 Weeks Range 48.23 - 71.98 | Updated Date 06/29/2025 |
52 Weeks Range 48.23 - 71.98 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.37 |
Earnings Date
Report Date 2025-06-05 | When Before Market | Estimate 0.5088 | Actual 0.54 |
Profitability
Profit Margin 13.45% | Operating Margin (TTM) 12.44% |
Management Effectiveness
Return on Assets (TTM) 4.2% | Return on Equity (TTM) 16.07% |
Valuation
Trailing PE 23.78 | Forward PE 26.25 | Enterprise Value 2680143207 | Price to Sales(TTM) 2.93 |
Enterprise Value 2680143207 | Price to Sales(TTM) 2.93 | ||
Enterprise Value to Revenue 2.81 | Enterprise Value to EBITDA 12.81 | Shares Outstanding 49742000 | Shares Floating 47291718 |
Shares Outstanding 49742000 | Shares Floating 47291718 | ||
Percent Insiders 5.38 | Percent Institutions 98.94 |
Analyst Ratings
Rating 3.78 | Target Price 68.12 | Buy 2 | Strong Buy 3 |
Buy 2 | Strong Buy 3 | ||
Hold 3 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Alarm.com Holdings Inc

Company Overview
History and Background
Alarm.com was founded in 2000. Initially a subsidiary of MicroStrategy, it became an independent company in 2009 and went public in 2015. It has grown through organic growth and acquisitions, expanding its platform and service offerings.
Core Business Areas
- Smart Home Security: Provides cloud-based security and smart home automation solutions for residential and small business customers.
- Commercial Solutions: Offers similar security and automation solutions tailored for larger commercial properties and enterprises.
- Energy Management: Integrates energy monitoring and control into the security system, allowing users to manage energy consumption and costs.
- Wellness Solutions: Offers solutions for independent living and aging-in-place, including activity monitoring and emergency response features.
Leadership and Structure
The leadership team includes Dave Yale (CEO). The company has a functional organizational structure with departments focusing on engineering, sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Alarm.com Platform: A cloud-based platform that connects security systems, smart home devices, and video monitoring. Key competitors are ADT, Vivint, SimpliSafe, Comcast Xfinity Home, and Ring. Estimated market share is difficult to pinpoint exactly but it's a leading player in the professionally installed smart home security market. Market share data varies by report.
- Smart Home Automation: Includes smart thermostats, lighting controls, door locks, and other connected devices that integrate with the security system. Competitors include companies like Google (Nest), Amazon (Ring), and Resideo (Honeywell Home). Market share data varies by device type.
- Video Monitoring: Offers video surveillance cameras and cloud-based video storage solutions. Competitors include Arlo, Google Nest, Ring, and Lorex.
Market Dynamics
Industry Overview
The smart home security and automation market is experiencing significant growth, driven by increasing consumer demand for security, convenience, and energy efficiency. The market is highly competitive, with established players and new entrants vying for market share.
Positioning
Alarm.com is positioned as a leading provider of professionally installed smart home security and automation solutions. Its competitive advantages include its robust platform, strong dealer network, and focus on innovation.
Total Addressable Market (TAM)
The global smart home market is expected to reach hundreds of billions of USD in the coming years. Alarm.com is positioned to capture a significant portion of this TAM through its diverse product offerings and strong partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Robust cloud-based platform
- Extensive dealer network
- Recurring revenue model
- Focus on innovation
Weaknesses
- Dependence on dealer network
- Higher price point compared to DIY solutions
- Limited international presence
- Can be impacted by supply chain constraints
Opportunities
- Expansion into new geographic markets
- Development of new products and services
- Partnerships with other technology companies
- Increasing adoption of smart home technology
- Growth in the commercial security market
Threats
- Increasing competition from DIY solutions
- Cybersecurity threats
- Economic downturn
- Changes in consumer preferences
- Data privacy regulations
Competitors and Market Share
Key Competitors
- ADT (ADT)
- Vivint Smart Home (VVNT)
- Resideo Technologies (REZI)
Competitive Landscape
Alarm.com competes with both established security companies and emerging technology providers. It differentiates itself through its strong dealer network, robust platform, and focus on professional installation.
Major Acquisitions
OpenEye
- Year: 2019
- Acquisition Price (USD millions): 187
- Strategic Rationale: Expanded Alarm.com's video surveillance capabilities and presence in the commercial security market.
Growth Trajectory and Initiatives
Historical Growth: Alarm.com has experienced strong revenue growth in recent years, driven by increasing adoption of its smart home security and automation solutions.
Future Projections: Future growth projections depend on various factors, including market conditions, competition, and the company's ability to innovate. Analyst estimates should be consulted for specific projections.
Recent Initiatives: Recent initiatives include product development, strategic partnerships, and acquisitions to expand its market reach and product offerings.
Summary
Alarm.com is a leading player in the smart home security market, leveraging its robust platform and dealer network. It demonstrates healthy growth, though it faces challenges from DIY solutions and evolving cybersecurity threats. Acquisitions have been a successful strategy and should remain an option for expanding its tech. It will need to continue innovation and global expansion to thrive in the long term.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Press Releases
- Market Data Platforms
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change and may not be accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alarm.com Holdings Inc
Exchange NASDAQ | Headquaters Tysons, VA, United States | ||
IPO Launch date 2015-06-26 | CEO & Director Mr. Stephen S. Trundle | ||
Sector Technology | Industry Software - Application | Full time employees 2020 | Website https://www.alarm.com |
Full time employees 2020 | Website https://www.alarm.com |
Alarm.com Holdings, Inc. provides various Internet of Things (IoT) and solutions for residential, multi-family, small business, and enterprise commercial markets in North America and internationally. The company operates through Alarm.com and Other segments. It offers solutions to control and monitor security systems, as well as to IoT devices, including door locks, garage doors, thermostats, and video cameras; and video analytics, AI deterrence, vacation watch, video doorbells, intelligent integration, live streaming, secure cloud storage, and video alerts. The company also provides scenes, video analytics triggers, thermostat schedules, responsive savings, precision comfort, energy usage monitoring, places feature, whole home water safety, and solar monitoring solutions, as well as heating, ventilation, and air conditioning monitoring services. In addition, it offers demand response programs, commercial grade video, commercial video analytics, access control, cell connectors, enterprise dashboard and multi-site management, connected fleet, energy savings, protection for valuables and inventory, temperature monitoring, and daily safeguard solutions. Further, the company provides a permission-based online portal that provides account management, sales, marketing, training, and support tools; service dashboard, a unified interface that displays key operational and customer experience indicators; installation and support services; MobileTech Application and Remote Toolkit; video health reports; smart gateway; AI-powered enhancements to professional monitoring and false alarm reduction; Web services and business intelligence; sales, marketing, and training services; and home builder programs. Additionally, it offers electric utility grid and water management, indoor gunshot detection, and health and wellness and data-rich emergency response solutions. The company was founded in 2000 and is headquartered in Tysons, Virginia.
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