Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
ALRM 
Alarm.com Holdings Inc (ALRM)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: ALRM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $68.71
1 Year Target Price $68.71
| 3 | Strong Buy |
| 2 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.13% | Avg. Invested days 46 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.93B USD | Price to earnings Ratio 24.68 | 1Y Target Price 68.71 |
Price to earnings Ratio 24.68 | 1Y Target Price 68.71 | ||
Volume (30-day avg) 9 | Beta 0.97 | 52 Weeks Range 48.23 - 70.06 | Updated Date 08/29/2025 |
52 Weeks Range 48.23 - 70.06 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.51 | Actual 0.6 |
Profitability
Profit Margin 13.27% | Operating Margin (TTM) 12.63% |
Management Effectiveness
Return on Assets (TTM) 3.99% | Return on Equity (TTM) 16.74% |
Valuation
Trailing PE 24.68 | Forward PE 26.25 | Enterprise Value 2970214630 | Price to Sales(TTM) 3 |
Enterprise Value 2970214630 | Price to Sales(TTM) 3 | ||
Enterprise Value to Revenue 3.04 | Enterprise Value to EBITDA 13.57 | Shares Outstanding 49905000 | Shares Floating 47453198 |
Shares Outstanding 49905000 | Shares Floating 47453198 | ||
Percent Insiders 5.35 | Percent Institutions 98.51 |
Upturn AI SWOT
Alarm.com Holdings Inc
Company Overview
History and Background
Alarm.com was founded in 2000 as a spin-off from MicroStrategy. It initially focused on providing security solutions and has since expanded to offer a broader range of smart home and business automation services. It went public in 2015.
Core Business Areas
- Alarm.com Platform: The core offering is a cloud-based platform that connects a wide range of smart devices, providing homeowners and businesses with security, automation, and energy management solutions.
- Hardware Integration: Alarm.com integrates with and supports a wide array of security and smart home hardware from various manufacturers.
- Managed Services: Alarm.com offers managed services through its network of authorized dealers, providing installation, monitoring, and customer support.
Leadership and Structure
The leadership team includes the CEO, President, CFO, and other key executives. The company has a typical corporate structure with various departments such as engineering, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Interactive Security: Alarm.com's interactive security solutions include intrusion detection, video monitoring, and access control. This is a core part of their revenue. Competitors include ADT (ADT), Vivint, and SimpliSafe.
- Smart Home Automation: The platform offers smart home automation features such as smart lighting, thermostat control, and garage door management. The number of users is tied to the number of subscribers to the platform. Competitors include Google Nest, Amazon Alexa, and Samsung SmartThings.
- Energy Management: Alarm.com provides energy management solutions that allow users to monitor and control their energy consumption. This improves efficiency and lowers expenses. Competitors include ecobee and Honeywell.
Market Dynamics
Industry Overview
The smart home security market is growing due to increasing consumer awareness, technological advancements, and rising demand for convenience and security. Factors such as energy efficiency and cost savings are also driving adoption.
Positioning
Alarm.com is positioned as a leading provider of smart home security solutions through its cloud-based platform and network of authorized dealers. Its competitive advantages include its comprehensive platform, scalability, and strong dealer network.
Total Addressable Market (TAM)
The smart home market is expected to reach hundreds of billions of dollars in the coming years. Alarm.com is positioned to capture a significant portion through its technology and partnerships.
Upturn SWOT Analysis
Strengths
- Strong dealer network
- Comprehensive platform
- Scalable infrastructure
- High customer retention
- Established brand reputation
Weaknesses
- Dependence on dealer network
- Potential for commoditization of hardware
- Exposure to cybersecurity risks
- Premium pricing compared to DIY solutions
Opportunities
- Expansion into new markets
- Increased adoption of smart home technology
- Partnerships with utilities and insurance companies
- Development of new products and services
- AI integration
Threats
- Increased competition from DIY solutions
- Economic downturn
- Data privacy concerns
- Technological obsolescence
- Regulatory changes
Competitors and Market Share
Key Competitors
- ADT (ADT)
- Vivint (NR)
- Resideo Technologies (REZI)
Competitive Landscape
Alarm.com's advantages include its comprehensive platform and strong dealer network. Disadvantages may include its premium pricing and dependence on its dealer network.
Major Acquisitions
Connect M
- Year: 2021
- Acquisition Price (USD millions): 26.4
- Strategic Rationale: Connect M acquisition enhanced Alarm.com's platform with advanced AI capabilities, improving its video analytics and automation features.
Growth Trajectory and Initiatives
Historical Growth: Alarm.com has experienced significant growth in recent years due to the increasing adoption of smart home security solutions.
Future Projections: Analyst estimates for future growth should be reviewed and considered.
Recent Initiatives: Recent strategic initiatives may include acquisitions, partnerships, and product launches.
Summary
Alarm.com is a strong player in the smart home security market, leveraging its comprehensive platform and extensive dealer network. Its high customer retention and scalability are key strengths. However, it must address challenges such as growing DIY competition, data privacy concerns, and technological innovation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary based on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alarm.com Holdings Inc
Exchange NASDAQ | Headquaters Tysons, VA, United States | ||
IPO Launch date 2015-06-26 | CEO & Director Mr. Stephen S. Trundle | ||
Sector Technology | Industry Software - Application | Full time employees 2048 | Website https://www.alarm.com |
Full time employees 2048 | Website https://www.alarm.com | ||
Alarm.com Holdings, Inc. provides various Internet of Things (IoT) and solutions for residential, multi-family, small business, and enterprise commercial markets in North America and internationally. The company operates through Alarm.com and Other segments. It offers solutions to control and monitor security systems, as well as to IoT devices, including door locks, garage doors, thermostats, and video cameras; and video analytics, AI deterrence, vacation watch, video doorbells, intelligent integration, live streaming, secure cloud storage, and video alerts. The company also provides scenes, video analytics triggers, thermostat schedules, responsive savings, precision comfort, energy usage monitoring, places feature, whole home water safety, and solar monitoring solutions, as well as heating, ventilation, and air conditioning monitoring services. In addition, it offers demand response programs, commercial grade video, commercial video analytics, access control, cell connectors, enterprise dashboard and multi-site management, connected fleet, energy savings, protection for valuables and inventory, temperature monitoring, and daily safeguard solutions. Further, the company provides a permission-based online portal that provides account management, sales, marketing, training, and support tools; service dashboard, a unified interface that displays key operational and customer experience indicators; installation and support services; MobileTech Application and Remote Toolkit; video health reports; smart gateway; AI-powered enhancements to professional monitoring and false alarm reduction; Web services and business intelligence; sales, marketing, and training services; and home builder programs. Additionally, it offers electric utility grid and water management, indoor gunshot detection, and health and wellness and data-rich emergency response solutions. The company was founded in 2000 and is headquartered in Tysons, Virginia.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.