Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
ALRM 
Alarm.com Holdings Inc (ALRM)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/15/2025: ALRM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $68.71
1 Year Target Price $68.71
| 3 | Strong Buy |
| 2 | Buy |
| 3 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.22% | Avg. Invested days 48 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.78B USD | Price to earnings Ratio 23.39 | 1Y Target Price 68.71 |
Price to earnings Ratio 23.39 | 1Y Target Price 68.71 | ||
Volume (30-day avg) 9 | Beta 1.07 | 52 Weeks Range 48.23 - 70.06 | Updated Date 09/15/2025 |
52 Weeks Range 48.23 - 70.06 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.38 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.27% | Operating Margin (TTM) 12.63% |
Management Effectiveness
Return on Assets (TTM) 3.99% | Return on Equity (TTM) 16.74% |
Valuation
Trailing PE 23.39 | Forward PE 26.25 | Enterprise Value 2817006181 | Price to Sales(TTM) 2.85 |
Enterprise Value 2817006181 | Price to Sales(TTM) 2.85 | ||
Enterprise Value to Revenue 2.89 | Enterprise Value to EBITDA 12.87 | Shares Outstanding 49905000 | Shares Floating 47453198 |
Shares Outstanding 49905000 | Shares Floating 47453198 | ||
Percent Insiders 5.35 | Percent Institutions 98.53 |
Upturn AI SWOT
Alarm.com Holdings Inc
Company Overview
History and Background
Alarm.com was founded in 2000 as a spin-off from MicroStrategy. Initially focused on providing security monitoring services, it has evolved into a leading provider of smart home and security solutions. The company went public in 2015.
Core Business Areas
- Alarm.com Platform: Provides a cloud-based platform for smart home security and automation. It integrates security, video monitoring, energy management, and automation features.
- Hardware and Software Integration: Designs, develops, and integrates hardware and software components, including security panels, sensors, cameras, and mobile apps.
- Service Provider Network: Partners with a network of independent service providers who install and service Alarm.com's solutions.
Leadership and Structure
The CEO is Stephen Trundle. The company operates with a typical corporate structure, including departments for engineering, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Interactive Security: Offers smart home security systems with professional monitoring, remote arming/disarming, and notifications. Alarm.com claims a significant share in the professionally monitored smart home security market. Competitors include ADT, Vivint, and SimpliSafe.
- Video Monitoring: Provides indoor and outdoor security cameras with live streaming, recording, and intelligent video analytics. Growing segment with increased demand for home security cameras. Competitors include Arlo, Ring, and Nest.
- Smart Home Automation: Integrates smart home devices such as smart locks, thermostats, and lighting controls for automation and remote control. This segment helps with customer retention. Competitors include Google Nest, Amazon Alexa, and Samsung SmartThings.
Market Dynamics
Industry Overview
The smart home security market is growing rapidly, driven by increasing consumer awareness, technological advancements, and concerns about safety and security. The market is competitive, with both established players and emerging startups.
Positioning
Alarm.com is positioned as a premium provider of professionally monitored smart home security solutions. Its competitive advantages include its integrated platform, strong service provider network, and focus on innovation.
Total Addressable Market (TAM)
The smart home security market is estimated to be worth hundreds of billions of dollars. Alarm.com is well-positioned to capture a significant share of this market through its partnerships with service providers and focus on innovation.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Extensive service provider network
- Integrated platform
- Recurring revenue model
- Focus on innovation
Weaknesses
- Higher price point compared to DIY solutions
- Reliance on service provider network
- Vulnerability to cybersecurity threats
- Cannibalization from DIY and self-monitored systems
Opportunities
- Expanding into new geographic markets
- Developing new products and services
- Acquiring complementary businesses
- Increasing adoption of smart home technology
- Offering customized services to specific sectors
Threats
- Increased competition from DIY solutions
- Cybersecurity breaches
- Economic downturn
- Changes in consumer preferences
- Regulatory changes
Competitors and Market Share
Key Competitors
- ADT (ADT)
- Vivint Smart Home (VVNT)
- Resideo Technologies (REZI)
Competitive Landscape
Alarm.com's advantages include its integrated platform, strong service provider network, and focus on innovation. Its disadvantages include its higher price point and reliance on service providers.
Major Acquisitions
Connect M
- Year: 2021
- Acquisition Price (USD millions): 37.2
- Strategic Rationale: Enhanced smart home automation capabilities and expanded market reach. See SEC filings for details.
Growth Trajectory and Initiatives
Historical Growth: Alarm.com has experienced consistent revenue growth over the past several years, driven by increased adoption of its platform and expansion of its service provider network.
Future Projections: Future growth projections can be obtained from analyst reports and company guidance.
Recent Initiatives: Recent strategic initiatives include expanding its product offerings, acquiring complementary businesses, and investing in research and development.
Summary
Alarm.com is a strong player in the smart home security market with a robust platform and a dedicated service provider network. The company's focus on innovation and recurring revenue model contribute to its stability. However, increased competition from DIY solutions and cybersecurity threats are challenges that need to be addressed. Expansion into new markets and continued development of new products will be key to future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Alarm.com Investor Relations
- SEC Filings
- Market Research Reports
- Analyst Reports
- Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data and financial information are subject to change. Conduct thorough research and consult with a financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alarm.com Holdings Inc
Exchange NASDAQ | Headquaters Tysons, VA, United States | ||
IPO Launch date 2015-06-26 | CEO & Director Mr. Stephen S. Trundle | ||
Sector Technology | Industry Software - Application | Full time employees 2048 | Website https://www.alarm.com |
Full time employees 2048 | Website https://www.alarm.com | ||
Alarm.com Holdings, Inc. provides various Internet of Things (IoT) and solutions for residential, multi-family, small business, and enterprise commercial markets in North America and internationally. The company operates through Alarm.com and Other segments. It offers solutions to control and monitor security systems, as well as to IoT devices, including door locks, garage doors, thermostats, and video cameras; and video analytics, AI deterrence, vacation watch, video doorbells, intelligent integration, live streaming, secure cloud storage, and video alerts. The company also provides scenes, video analytics triggers, thermostat schedules, responsive savings, precision comfort, energy usage monitoring, places feature, whole home water safety, and solar monitoring solutions, as well as heating, ventilation, and air conditioning monitoring services. In addition, it offers demand response programs, commercial grade video, commercial video analytics, access control, cell connectors, enterprise dashboard and multi-site management, connected fleet, energy savings, protection for valuables and inventory, temperature monitoring, and daily safeguard solutions. Further, the company provides a permission-based online portal that provides account management, sales, marketing, training, and support tools; service dashboard, a unified interface that displays key operational and customer experience indicators; installation and support services; MobileTech Application and Remote Toolkit; video health reports; smart gateway; AI-powered enhancements to professional monitoring and false alarm reduction; Web services and business intelligence; sales, marketing, and training services; and home builder programs. Additionally, it offers electric utility grid and water management, indoor gunshot detection, and health and wellness and data-rich emergency response solutions. The company was founded in 2000 and is headquartered in Tysons, Virginia.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.