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Upturn AI SWOT - About
AKA Brands Holding Corp (AKA)
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Upturn Advisory Summary
09/12/2025: AKA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $20.5
1 Year Target Price $20.5
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.35% | Avg. Invested days 21 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 114.19M USD | Price to earnings Ratio - | 1Y Target Price 20.5 |
Price to earnings Ratio - | 1Y Target Price 20.5 | ||
Volume (30-day avg) 5 | Beta 1.64 | 52 Weeks Range 7.00 - 29.20 | Updated Date 09/14/2025 |
52 Weeks Range 7.00 - 29.20 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.48% | Operating Margin (TTM) -0.31% |
Management Effectiveness
Return on Assets (TTM) -0.98% | Return on Equity (TTM) -21.36% |
Valuation
Trailing PE - | Forward PE 17.18 | Enterprise Value 286453183 | Price to Sales(TTM) 0.19 |
Enterprise Value 286453183 | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 0.48 | Enterprise Value to EBITDA 53.75 | Shares Outstanding 10844100 | Shares Floating 864165 |
Shares Outstanding 10844100 | Shares Floating 864165 | ||
Percent Insiders 37.15 | Percent Institutions 56.19 |
Upturn AI SWOT
AKA Brands Holding Corp
Company Overview
History and Background
AKA Brands Holding Corp. was founded in 2018. It operates as a global platform of direct-to-consumer fashion brands primarily targeting Gen Z and Millennial consumers. It has rapidly expanded by acquiring and scaling digitally native brands.
Core Business Areas
- Princess Polly: A popular online retailer offering trendy clothing, shoes, and accessories for young women. Known for its fast-fashion approach and social media presence.
- Culture Kings: A streetwear and sneaker retailer with a strong presence in Australia. Offers a curated selection of globally recognized brands and exclusive releases.
- Petal & Pup: An Australian-based online retailer specializing in dresses and occasion wear, catering to a feminine and romantic aesthetic.
- Mnml: A direct-to-consumer brand offering minimalist and modern menswear at affordable prices.
- Ragged Priest: A UK-based streetwear brand known for its bold and eclectic designs.
Leadership and Structure
Jill Ramsey serves as Chief Executive Officer. The company operates with a portfolio management structure, allowing each brand to maintain its unique identity while leveraging shared resources and expertise.
Top Products and Market Share
Key Offerings
- Princess Polly Clothing: Offers a wide range of trendy apparel. Market share is difficult to determine precisely, but it holds a significant share in the fast-fashion segment of the Gen Z online retail market. Competitors include ASOS (ASC.L), Boohoo (BOO.L), and Shein.
- Culture Kings Sneakers: Curated selection of sneakers and streetwear apparel. Holds a large share in the sneaker and streetwear retail space in Australia and New Zealand. Competitors include Foot Locker (FL), Nike (NKE) direct and Adidas (ADS.DE) direct.
Market Dynamics
Industry Overview
The online fashion retail market is highly competitive and rapidly evolving, driven by changing consumer preferences and the increasing adoption of e-commerce. Trends include social commerce, personalization, and sustainable fashion.
Positioning
AKA Brands Holding Corp. positions itself as a platform for digitally native brands targeting Gen Z and Millennial consumers. Its competitive advantages include its brand portfolio, direct-to-consumer model, and data-driven approach to marketing and merchandising.
Total Addressable Market (TAM)
The global fashion market is estimated at trillions of dollars. The youth apparel market represents a substantial portion. AKA Brands aims to increase their share of this TAM through organic growth and acquisitions.
Upturn SWOT Analysis
Strengths
- Strong portfolio of digitally native brands
- Direct-to-consumer business model
- Data-driven marketing and merchandising
- Focus on Gen Z and Millennial consumers
- Global reach
Weaknesses
- Reliance on fashion trends
- Competition from larger retailers
- Potential for supply chain disruptions
- Currency fluctuation exposure
- Low Brand recognition of AKA brands itself
Opportunities
- Expansion into new geographic markets
- Acquisition of additional brands
- Development of new product categories
- Increased focus on sustainability
- Expansion of partnerships with influencers and celebrities
Threats
- Changes in consumer preferences
- Increased competition from online retailers
- Economic downturns
- Changes in social media algorithms
- Data privacy regulations
Competitors and Market Share
Key Competitors
- ASOS (ASC.L)
- Boohoo (BOO.L)
- Revolve Group (RVLV)
- Shein
- Urban Outfitters (URBN)
Competitive Landscape
AKA Brands competes with a variety of online and brick-and-mortar retailers. Its advantages include its portfolio of niche brands, data-driven approach, and focus on Gen Z and Millennial consumers. Disadvantages include its smaller size and lower brand awareness compared to larger competitors.
Major Acquisitions
Culture Kings
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: Expanded AKA Brands' presence in the streetwear and sneaker market and diversified its geographic footprint.
Ragged Priest
- Year: 2022
- Acquisition Price (USD millions): 54
- Strategic Rationale: Adds a streetwear brand to the AKA brand portfolio
Growth Trajectory and Initiatives
Historical Growth: AKA Brands Holding Corp. has experienced rapid growth through acquisitions and organic expansion.
Future Projections: Future growth projections vary depending on analyst estimates and depend on how well the company integrates new acquisitions and consumer spending habits. These projections are unknown.
Recent Initiatives: Recent initiatives include expanding its brand portfolio through acquisitions, investing in marketing and technology, and optimizing its supply chain.
Summary
AKA Brands Holding Corp. is a platform of direct-to-consumer fashion brands with a focus on Gen Z and Millennial consumers and has seen rapid growth from the acquisitions. The company faces challenges including dependence on trending fashion and competition. Future success depends on managing these factors and sustaining growth through continued portfolio development and international expansion. Investors should watch consumer buying patterns and how management integrate the new acquisitions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
- News articles
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Data may be outdated. Accuracy cannot be guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About AKA Brands Holding Corp
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-09-22 | CEO - | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 1350 | Website https://www.aka-brands.com |
Full time employees 1350 | Website https://www.aka-brands.com | ||
a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, New Zealand, and internationally. The company offers streetwear apparel, dresses, tops, footwear, headwear, wardrobe staples, and accessories through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical stores. The company was founded in 2018 and is headquartered in San Francisco, California. a.k.a. Brands Holding Corp. is a subsidiary of New Excelerate, L.P.
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