AKA Brands Holding Corp(AKA)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$10.64
10/26/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for AKA

10/26/2026: AKA (1-star) is currently NOT-A-BUY. Pass it for now.

AKA Brands Holding Corp is a consumer-focused fashion platform that acquires and scales direct-to-consumer brands, most notably Princess Polly and Culture Kings. The company's main strength lies in its ability to leverage shared operational infrastructure and social-media-driven marketing to reach Gen Z and Millennial audiences. Its primary growth story involves the international expansion of its portfolio brands and operational optimization. However, the company faces risks related to high debt levels from previous acquisitions, intense competition in the fashion space, and sensitivity to discretionary spending. AKA is a high-growth, high-risk equity best suited for investors who can monitor trends in social commerce and the company's ability to maintain sustainable profitability.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitThe company offers exposure to high-growth fashion brands but faces execution risks and profitability challenges.
Momentum investorMixed fitThe stock can experience high volatility based on social media trends, requiring careful entry timing.
Value investorWeak fitThe company's focus on growth and leverage makes it less suitable for traditional value-based investment strategies.
Dividend investorWeak fitAKA Brands does not pay a dividend, making it unsuitable for income-focused portfolios.
Low-risk investorWeak fitSignificant market sensitivity and growth-focused operations lead to high price volatility.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock exhibits significant price fluctuations common in smaller-cap, consumer-discretionary growth stocks.
Valuation riskMediumCurrent valuations depend heavily on the company's ability to maintain high growth rates and improve margins.
Competition risk (fast fashion)HighIntense competition from global fast-fashion giants keeps pricing power limited.
Business qualityMediumThe company is a portfolio of brands, making the overall business quality dependent on the success of individual subsidiaries.
Dividend incomeLow / noneThe company retains all earnings for growth, providing no income to shareholders.
Execution riskMedium / highIntegrating and scaling multiple distinct brands remains a significant operational challenge.

Price Behavior

Rolling Over
PRICE PATH

Rolling Over

The price momentum is slowing down and beginning to turn downward.

Choppy
PRICE STABILITY

Choppy

The stock has experienced frequent reversals and pronounced short-term price swings.

Analysis of Past Performance

Type Stock
Historic Profit -42.7%
Avg. Invested days 18
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/26/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
AKA receives a 3-star rating based on the available scored pillars. The rating is constrained by weak unit economics, and weak price momentum.

Company Fundamentals

★★★★★
AKA has moderate overall fundamentals (3 stars), with soft financial health, moderate growth momentum, and solid ownership. In FY2025 versus FY2024, growth and ownership metrics are mixed: negative earnings growth (-20.9%), weak cash generation (FCF margin -0.1%), moderate revenue growth (+4.4%).

Financial Health Rating

★★★★★
AKA's financial health is soft, with the relatively strongest area being moderate efficiency, including operating-expense and cost-of-revenue discipline (opex 55.5% of revenue). Profitability is soft (2 stars), which helps explain the 2-star overall score.

Growth Momentum Score

★★★★★
Free-cash-flow growth is AKA's strongest growth driver at +94.2% FY2025 versus FY2024 (strong, 5 stars). By comparison, while revenue growth (+4.4%, moderate) and earnings growth (-20.9%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 55.6% and approximately 8.1% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 36.67% supports management-shareholder alignment.

Top 5 Institutional Investors

Summit Partners, LLP 55.08%
Renaissance Technologies Corp 0.15%
Bridgeway Capital Management, LLC 0.10%
Citadel Advisors Llc 0.10%
Vanguard Capital Management, LLC 0.04%

Unit Economics (Per $1K Revenue)

★★★★★
AKA generates approximately $544 of gross profit, $-11 of operating income, and $-1 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Operating losses and cash burn explain the 1-star rating, with weak cash conversion and weak capital efficiency.

Economic Dimensions

★★★★★
Effective Tax Rate: -7.23% (Tax Credit)

Quantitative Style Profile

★★★★★
AKA has a High Volatility Profile profile. Weak momentum is the primary drawback, while valuation that is moderately attractive rather than deeply discounted.

Style Classification

Quality Focused

High VolatilitySmall / Mid Cap Risk

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 115.96M USD
Price to earnings Ratio -
1Y Target Price 19.75
Price to earnings Ratio -
1Y Target Price 19.75
Volume (30-day avg) 2.5K shares
Beta 1.38
52 Weeks Range 8.42 - 14.38
Updated Date 10/25/2026
52 Weeks Range 8.42 - 14.38
Updated Date 10/25/2026
Dividends yield (FY) -
Basic EPS (TTM) -2.48

How Company Makes Money

Business areaWhat it includesRetail investor read
Direct-to-Consumer SalesE-commerce revenue generated by Princess Polly, Culture Kings, Petal & Pup, and Rebdolls websites.The company makes money when people buy clothes directly from its websites.
GeographyOperations spanning Australia, the United States, and other international markets.Global reach allows for brand scaling, but also exposes the company to international economic fluctuations.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE -
Forward PE 11.27
Enterprise Value 309.66M
Price to Sales(TTM) 0.19
Enterprise Value 309.66M
Price to Sales(TTM) 0.19
Enterprise Value to Revenue 0.51
Enterprise Value to EBITDA 94.84
Shares Outstanding 10.99M
Shares Floating 894.56K
Shares Outstanding 10.99M
Shares Floating 894.56K
Percent Insiders 36.67
Percent Institutions 55.55

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

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