Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
AKA Brands Holding Corp(AKA)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for AKA
09/28/2026: AKA (1-star) is currently NOT-A-BUY. Pass it for now.
AKA Brands Holding Corp is a digital-first apparel company that operates a portfolio of brands like Princess Polly and Petal & Pup. The company's primary strength lies in its ability to acquire and scale trendy, niche brands by leveraging a centralized operational and marketing platform. Its growth story hinges on successfully expanding these brands internationally while managing costs. However, the company faces significant risks from intense competition, high social media marketing expenses, and fluctuations in consumer spending. It may best suit growth-oriented investors with a high risk tolerance who are watching for consistent improvements in profitability and operational efficiency.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is currently focused on stability and profitability rather than aggressive expansion. |
| Momentum investor | Weak fit | The stock lacks the consistent positive price momentum required for this strategy. |
| Value investor | Mixed fit | While the market cap is low, the lack of consistent earnings makes valuation assessment difficult. |
| Dividend investor | Weak fit | The company pays no dividend and is not currently positioned to initiate one. |
| Low-risk investor | Weak fit | The stock exhibits high volatility and faces significant operational and competitive risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Small-cap retail stocks often experience extreme price swings based on minor shifts in consumer sentiment. |
| Valuation risk | Medium | Uncertain earnings visibility makes it difficult to establish a floor for the company's valuation. |
| Competition risk (fast fashion) | High | The sector is dominated by entities with massive scale and marketing budgets that undercut smaller players. |
| Business quality | Medium | The reliance on external social platforms for traffic creates structural fragility in the business model. |
| Dividend income | Low / none | Investors seeking income will not find utility in this stock. |
| Execution risk | High | The ability to successfully integrate and grow multiple disparate brands is complex and prone to failure. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -51.29% | Avg. Invested days 19 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 123.32M USD | Price to earnings Ratio - | 1Y Target Price 19.75 |
Price to earnings Ratio - | 1Y Target Price 19.75 | ||
Volume (30-day avg) 3.9K shares | Beta 1.39 | 52 Weeks Range 8.42 - 16.38 | Updated Date 09/27/2026 |
52 Weeks Range 8.42 - 16.38 | Updated Date 09/27/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.47 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct-to-Consumer Sales | Revenue generated from online e-commerce websites for Princess Polly, Petal & Pup, and mnml. | The company relies entirely on selling clothes directly to customers online, bypassing physical retail stores. |
| Geography | Operations primarily in the United States and Australia. | Exposure is largely tied to consumer discretionary spending habits in US and Australian markets. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 11.27 | Enterprise Value 314.93M | Price to Sales(TTM) 0.2 |
Enterprise Value 314.93M | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 96.46 | Shares Outstanding 10.99M | Shares Floating 950.40K |
Shares Outstanding 10.99M | Shares Floating 950.40K | ||
Percent Insiders 36.65 | Percent Institutions 55.55 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About AKA Brands Holding Corp
Exchange NYSE | Headquarters San Francisco, CA, United States | ||
IPO Launch date 2021-09-22 | CEO - | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 1650 | Website https://www.aka-brands.com |
Full time employees 1650 | Website https://www.aka-brands.com | ||
a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, New Zealand, and internationally. The company offers dresses, tops, shoes, and accessories for customers between the ages of 15 and 25; dresses for special occasions for customers between 25 and 34; streetwear apparel, footwear, headwear, and accessories for male consumers between the ages of 18 and 35; and streetwear wardrobe staples through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical retail stores. The company was founded in 2018 and is headquartered in San Francisco, California. a.k.a. Brands Holding Corp. is a subsidiary of New Excelerate, L.P.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.