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Upturn AI SWOT - About
AKA Brands Holding Corp (AKA)
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Upturn Advisory Summary
10/14/2025: AKA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $20.5
1 Year Target Price $20.5
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.35% | Avg. Invested days 21 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 113.13M USD | Price to earnings Ratio - | 1Y Target Price 20.5 |
Price to earnings Ratio - | 1Y Target Price 20.5 | ||
Volume (30-day avg) 5 | Beta 1.6 | 52 Weeks Range 7.00 - 27.47 | Updated Date 10/14/2025 |
52 Weeks Range 7.00 - 27.47 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.48% | Operating Margin (TTM) -0.31% |
Management Effectiveness
Return on Assets (TTM) -0.98% | Return on Equity (TTM) -21.36% |
Valuation
Trailing PE - | Forward PE 17.18 | Enterprise Value 277927566 | Price to Sales(TTM) 0.19 |
Enterprise Value 277927566 | Price to Sales(TTM) 0.19 | ||
Enterprise Value to Revenue 0.46 | Enterprise Value to EBITDA 52.15 | Shares Outstanding 10844082 | Shares Floating 864165 |
Shares Outstanding 10844082 | Shares Floating 864165 | ||
Percent Insiders 37.15 | Percent Institutions 56.19 |
Upturn AI SWOT
AKA Brands Holding Corp
Company Overview
History and Background
AKA Brands Holding Corp. was founded in 2018. It focuses on acquiring and scaling digitally native fashion brands targeting Gen Z and Millennial consumers. The company has grown through acquiring various brands.
Core Business Areas
- Princess Polly: Online fashion retailer offering trendy clothing, shoes, and accessories for young women.
- Culture Kings: Retailer offering streetwear, sneakers, and accessories from various brands. Operates both online and physical stores.
- Petal & Pup: Online retailer focused on dresses and event wear for women.
- Mnml: Online retailer specializing in minimalist-style apparel for men and women.
- Ragged Priest: Online fashion retailer offering edgy and unconventional clothing, accessories, and footwear.
Leadership and Structure
Jill Ramsey serves as Chief Executive Officer. The company has a traditional corporate structure with departments such as marketing, finance, operations, and technology.
Top Products and Market Share
Key Offerings
- Princess Polly Apparel: Trendy clothing, accessories, and footwear. Market share within the fast fashion e-commerce segment is estimated to be around 5% -7%. Competitors include ASOS, Boohoo, and Shein. The revenue from this segment is a large portion of AKA Brand's revenue.
- Culture Kings Apparel & Accessories: Streetwear, sneakers, and accessories. It holds a significant portion of the market share within the Australian streetwear market. Competitors include Foot Locker, JD Sports, and Glue Store. The revenue from this segment is a large portion of AKA Brand's revenue.
- Petal & Pup Apparel: Dresses and event wear for women. Smaller portion of the company's total revenue.
- Mnml Apparel: Minimalist-style clothing for men and women. Smaller portion of the company's total revenue.
- Ragged Priest Apparel: Edgy and unconventional clothing, accessories, and footwear. Smaller portion of the company's total revenue.
Market Dynamics
Industry Overview
The fashion e-commerce industry is highly competitive and rapidly evolving, with increasing demand for online shopping and fast fashion. It's influenced by social media trends and consumer preferences change rapidly.
Positioning
AKA Brands focuses on acquiring and scaling digitally native brands catering to Gen Z and Millennial consumers. Its competitive advantage lies in its brand portfolio and digital marketing capabilities.
Total Addressable Market (TAM)
The global fashion e-commerce market is projected to reach over $1 trillion in the coming years. AKA Brands is positioned to capture a share of this market by focusing on specific niches within fast fashion and streetwear.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Effective digital marketing
- Data-driven approach
- Targeting Gen Z and Millennial consumers
- Diverse geographic presence
Weaknesses
- Reliance on fast fashion trends
- Inventory management challenges
- Intense competition
- Dependence on digital marketing
- Brand acquisition integration
Opportunities
- Expansion into new product categories
- International market expansion
- Strategic partnerships
- Leveraging data analytics
- Enhancing customer experience
Threats
- Changing consumer preferences
- Increased competition
- Economic downturns
- Supply chain disruptions
- Rising marketing costs
Competitors and Market Share
Key Competitors
- ASOS (ASCYY)
- Boohoo (BHOOY)
- Shein
- Revolve (RVLV)
Competitive Landscape
AKA Brands faces intense competition from larger fast fashion retailers and other digitally native brands. Its advantage lies in its curated brand portfolio and data-driven approach.
Major Acquisitions
Princess Polly
- Year: 2018
- Acquisition Price (USD millions): 130
- Strategic Rationale: Expanded AKA Brands' portfolio with a leading Gen Z fashion brand, providing access to a large and engaged customer base.
Culture Kings
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: Added a streetwear brand with a strong presence in Australia and a unique retail experience, diversifying AKA Brands' offerings.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has primarily been driven by acquisitions and organic growth of its brands.
Future Projections: Future growth projections depend on the company's ability to continue acquiring and scaling brands, as well as maintaining its competitive edge.
Recent Initiatives: Recent initiatives include expanding into new markets, enhancing its digital marketing capabilities, and improving supply chain efficiency.
Summary
AKA Brands is a holding company with a portfolio of promising Gen Z and Millennial brands. Its strong brand portfolio and digital marketing capabilities provide a competitive edge. However, intense competition in the fast fashion industry and reliance on acquisitions pose challenges. AKA Brands needs to focus on integrating acquisitions successfully and adapting to changing consumer trends to maintain its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market share and financial data may be estimates based on available information. Refer to official company sources and financial professionals for accurate and up-to-date information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About AKA Brands Holding Corp
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-09-22 | CEO - | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 1350 | Website https://www.aka-brands.com |
Full time employees 1350 | Website https://www.aka-brands.com | ||
a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, New Zealand, and internationally. The company offers streetwear apparel, dresses, tops, footwear, headwear, wardrobe staples, and accessories through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical stores. The company was founded in 2018 and is headquartered in San Francisco, California. a.k.a. Brands Holding Corp. is a subsidiary of New Excelerate, L.P.
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