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Upturn AI SWOT - About
AKA Brands Holding Corp (AKA)
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Upturn Advisory Summary
08/28/2025: AKA (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $20.5
1 Year Target Price $20.5
| 2 | Strong Buy |
| 0 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 14.35% | Avg. Invested days 21 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 120.91M USD | Price to earnings Ratio - | 1Y Target Price 20.5 |
Price to earnings Ratio - | 1Y Target Price 20.5 | ||
Volume (30-day avg) 5 | Beta 1.64 | 52 Weeks Range 7.00 - 32.25 | Updated Date 08/29/2025 |
52 Weeks Range 7.00 - 32.25 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate -0.52 | Actual -0.34 |
Profitability
Profit Margin -4.48% | Operating Margin (TTM) -0.31% |
Management Effectiveness
Return on Assets (TTM) -0.98% | Return on Equity (TTM) -21.36% |
Valuation
Trailing PE - | Forward PE 17.18 | Enterprise Value 293176514 | Price to Sales(TTM) 0.2 |
Enterprise Value 293176514 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.49 | Enterprise Value to EBITDA 55.02 | Shares Outstanding 10844100 | Shares Floating 864165 |
Shares Outstanding 10844100 | Shares Floating 864165 | ||
Percent Insiders 37.15 | Percent Institutions 56.19 |
Upturn AI SWOT
AKA Brands Holding Corp
Company Overview
History and Background
AKA Brands Holding Corp was founded in 2018. It focuses on acquiring and scaling digitally native fashion brands targeting Gen Z and millennial consumers.
Core Business Areas
- Princess Polly: A digitally native fashion brand offering on-trend apparel, accessories, and beauty products primarily to young women.
- Culture Kings: A leading streetwear and fashion retailer with a strong presence in Australia and online, offering a curated selection of apparel, footwear, and accessories.
- mnml: An online-only brand known for its minimalist and affordable streetwear for men.
- Petal & Pup: An online women's fashion boutique, known for its dresses, jumpsuits, and event wear.
- Ragged Priest: A UK-based online fashion brand with a global reach, specializing in unique denim and statement pieces.
Leadership and Structure
Jill Ramsey serves as the Chief Executive Officer. The company has a typical corporate structure with functional departments like marketing, finance, operations, and technology.
Top Products and Market Share
Key Offerings
- Princess Polly Apparel: On-trend clothing targeting Gen Z and millennial women. Princess Polly is AKA Brands' top performing brand. Competitors include ASOS, Boohoo, and Revolve.
- Culture Kings Streetwear: A diverse range of streetwear apparel, footwear, and accessories. Competitors include Foot Locker, Zumiez, and PacSun.
- mnml Jeans: Minimalist streetwear, including denim. Competitors include ASOS, Zara, and H&M.
Market Dynamics
Industry Overview
The fashion e-commerce industry is highly competitive and rapidly evolving, driven by changing consumer preferences and the rise of social media. There is strong demand for digitally-native brands targeting Gen Z and Millennials. Macroeconomic challenges, like inflation, can negatively impact consumer discretionary spending.
Positioning
AKA Brands focuses on digitally native brands targeting Gen Z and millennial consumers. It differentiates itself through its curated brand portfolio and focus on social media marketing.
Total Addressable Market (TAM)
The global online fashion market is estimated to be several hundred billion dollars. AKA Brands targets a niche within this market, focusing on younger consumers and specific fashion segments. The company has potential to expand through brand acquisitions and international growth.
Upturn SWOT Analysis
Strengths
- Strong portfolio of digitally native brands
- Focus on Gen Z and millennial consumers
- Expertise in social media marketing
- Diversified revenue streams across multiple brands
- Direct-to-consumer business model
Weaknesses
- Reliance on social media trends
- Susceptibility to economic downturns
- Intense competition in the fashion e-commerce industry
- Inventory management challenges
- Brand concentration risk (Princess Polly represents a significant portion of revenue)
Opportunities
- Further brand acquisitions
- International expansion
- Expansion into new product categories
- Increased focus on sustainability
- Leveraging data analytics to personalize customer experiences
Threats
- Changing consumer preferences
- Increased competition from established retailers
- Economic downturns
- Supply chain disruptions
- Rising marketing costs
Competitors and Market Share
Key Competitors
- ASOS (ASC.L)
- Boohoo (BHOO.L)
- Revolve (RVLV)
Competitive Landscape
The fashion e-commerce market is fragmented, with numerous players competing for market share. AKA Brands differentiates itself through its curated brand portfolio and targeted marketing efforts. The brands are strong brands with a great market following and potential but its performance as a company has been suffering.
Major Acquisitions
Ragged Priest
- Year: 2021
- Acquisition Price (USD millions): 48
- Strategic Rationale: Expanded AKA's brand portfolio with a unique denim-focused brand targeting a similar demographic.
Growth Trajectory and Initiatives
Historical Growth: AKA Brands grew rapidly through acquisitions and organic growth within its existing brands. The company has experienced slower growth, and even declines, in recent reporting periods.
Future Projections: Analyst projections vary depending on market conditions and company performance. Some project revenue growth while others foresee continued struggles. Projections need to be updated with the most recent forecasts. Growth is projected but contingent on broader economic factors.
Recent Initiatives: Recent initiatives include focusing on cost optimization, streamlining operations, and enhancing the customer experience. They have also focused on restructuring the company and leadership changes.
Summary
AKA Brands faces significant challenges given its current stock performance. However, they do have opportunities as a holding company of popular brands. AKA Brands has faced a lot of challenges with their current stock price declining. AKA Brands has a collection of good brands to leverage. Macroeconomic conditions and execution are key to their future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About AKA Brands Holding Corp
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-09-22 | CEO - | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 1350 | Website https://www.aka-brands.com |
Full time employees 1350 | Website https://www.aka-brands.com | ||
a.k.a. Brands Holding Corp. operates a portfolio of online fashion brands in the United States, Australia, New Zealand, and internationally. The company offers streetwear apparel, dresses, tops, footwear, headwear, wardrobe staples, and accessories through its online stores under the Princess Polly, Petal & Pup, Culture Kings, and mnml brands. It also operates physical stores. The company was founded in 2018 and is headquartered in San Francisco, California. a.k.a. Brands Holding Corp. is a subsidiary of New Excelerate, L.P.
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