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Upturn AI Summary - About
Urban Outfitters Inc(URBN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for URBN
10/01/2026: URBN (2-star) is currently NOT-A-BUY. Pass it for now.
Urban Outfitters Inc. is a global lifestyle retailer operating iconic brands including Urban Outfitters, Anthropologie, and Free People. The company has historically maintained a leading position by fostering distinct brand identities and scaling digital-first consumer experiences. Its primary growth story centers on the success of the FP Movement activewear line and the Nuuly subscription rental platform. However, the business faces risks from intense retail competition and cyclical economic downturns that affect discretionary spending. The stock may suit investors seeking exposure to lifestyle-driven retail growth, though they should monitor quarterly inventory efficiency and the long-term scalability of the Nuuly rental model.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | URBN offers growth potential through the scaling of its Nuuly and FP Movement segments. |
| Momentum investor | Mixed fit | Suitability depends on current market sentiment and positive quarterly sales momentum. |
| Value investor | Mixed fit | Valuation is often tied to cyclical retail performance rather than deep-value metrics. |
| Dividend investor | Weak fit | The company does not currently pay a dividend, prioritizing capital reinvestment. |
| Low-risk investor | Weak fit | Retail fashion is inherently volatile, making this stock less suitable for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Retail stocks are highly sensitive to seasonal fashion trends and consumer sentiment. |
| Valuation risk | Medium | The stock price fluctuates based on quarterly performance relative to market expectations. |
| Competition risk (Retail) | High | The sector faces intense competition from both legacy retailers and digital-native fast-fashion brands. |
| Business quality | Medium | The company maintains a strong brand franchise but faces execution risks in a changing retail landscape. |
| Dividend income | Low / none | Investors should not rely on URBN for steady dividend income. |
| Execution risk | Medium | Managing inventory across diverse brands requires high operational precision to avoid markdowns. |
Price Behavior

Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.

Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -2.09% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.54B USD | Price to earnings Ratio 11.95 | 1Y Target Price 89.43 |
Price to earnings Ratio 11.95 | 1Y Target Price 89.43 | ||
Volume (30-day avg) 1.2M shares | Beta 1.26 | 52 Weeks Range 59.54 - 85.43 | Updated Date 10/01/2026 |
52 Weeks Range 59.54 - 85.43 | Updated Date 10/01/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.39 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail | Physical stores and digital storefronts for Urban Outfitters, Anthropologie, and Free People. | Most revenue comes from selling clothes and home goods directly to consumers. |
| Wholesale | Selling Free People and Anthropologie goods to other retailers. | This segment provides an additional revenue stream through partnerships with other stores. |
| Subscription (Nuuly) | Rental subscription services for apparel. | A growth segment that generates recurring monthly revenue through clothing rentals. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 11.95 | Forward PE 11.93 | Enterprise Value 6.91B | Price to Sales(TTM) 1.01 |
Enterprise Value 6.91B | Price to Sales(TTM) 1.01 | ||
Enterprise Value to Revenue 1.07 | Enterprise Value to EBITDA 7.95 | Shares Outstanding 85.66M | Shares Floating 56.14M |
Shares Outstanding 85.66M | Shares Floating 56.14M | ||
Percent Insiders 33.78 | Percent Institutions 74.76 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Urban Outfitters Inc
Exchange NASDAQ | Headquarters Philadelphia, PA, United States | ||
IPO Launch date 1993-11-09 | Co-Founder, Chairman & CEO Mr. Richard A. Hayne | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 11780 | Website https://www.urbn.com |
Full time employees 11780 | Website https://www.urbn.com | ||
Urban Outfitters, Inc. offers lifestyle products and services in the United States and internationally. The company operates through three segments: Retail, Wholesale, and Subscription. It operates Urban Outfitters stores, which offer women's and men's fashion apparel, activewear, intimates, footwear, accessories, home goods, electronics, and beauty products for young adults aged 18 to 28; and Anthropologie stores that provide women's apparel, accessories, intimates, shoes, furniture, home décor, and beauty and wellness products, as well as gifts and decorative items for women aged 28 to 45. The company also operates Terrain stores that provide lifestyle home products, garden and outdoor living products, antiques, live plants, flowers, wellness products, and accessories. In addition, it operates Free People retail stores, which offer casual women's apparel, intimates, activewear, shoes, accessories, home products, gifts, and beauty and wellness products for young women aged 25 to 30; and restaurants and event venues, as well as women's apparel subscription rental service under the Nuuly brand. Further, the company designs, develops, and markets young women's contemporary casual apparel, intimates, activewear, and shoes under the Free People and FP Movement brands; and apparel collections under the Urban Outfitters brand. It serves its customers directly through retail stores, websites, mobile applications, catalogs and customer contact centers, franchisee-owned stores, and department and specialty stores, as well as social media and third-party digital platforms. Urban Outfitters, Inc. was founded in 1970 and is based in Philadelphia, Pennsylvania.

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