Urban Outfitters Inc logo

Urban Outfitters Inc(URBN)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL
2-STAR RATING
PASS
LAST CLOSE
$78.77
10/01/2026
(24-hour delay)

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*as per simulation (see disclosures)
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Upturn Advisory & Investor View for URBN

10/01/2026: URBN (2-star) is currently NOT-A-BUY. Pass it for now.

Urban Outfitters Inc. is a global lifestyle retailer operating iconic brands including Urban Outfitters, Anthropologie, and Free People. The company has historically maintained a leading position by fostering distinct brand identities and scaling digital-first consumer experiences. Its primary growth story centers on the success of the FP Movement activewear line and the Nuuly subscription rental platform. However, the business faces risks from intense retail competition and cyclical economic downturns that affect discretionary spending. The stock may suit investors seeking exposure to lifestyle-driven retail growth, though they should monitor quarterly inventory efficiency and the long-term scalability of the Nuuly rental model.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitURBN offers growth potential through the scaling of its Nuuly and FP Movement segments.
Momentum investorMixed fitSuitability depends on current market sentiment and positive quarterly sales momentum.
Value investorMixed fitValuation is often tied to cyclical retail performance rather than deep-value metrics.
Dividend investorWeak fitThe company does not currently pay a dividend, prioritizing capital reinvestment.
Low-risk investorWeak fitRetail fashion is inherently volatile, making this stock less suitable for risk-averse investors.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityMedium / highRetail stocks are highly sensitive to seasonal fashion trends and consumer sentiment.
Valuation riskMediumThe stock price fluctuates based on quarterly performance relative to market expectations.
Competition risk (Retail)HighThe sector faces intense competition from both legacy retailers and digital-native fast-fashion brands.
Business qualityMediumThe company maintains a strong brand franchise but faces execution risks in a changing retail landscape.
Dividend incomeLow / noneInvestors should not rely on URBN for steady dividend income.
Execution riskMediumManaging inventory across diverse brands requires high operational precision to avoid markdowns.

Price Behavior

Strong Uptrend
PRICE PATH

Strong Uptrend

The stock has maintained a strong upward price trend across the last three quarters.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit -2.09%
Avg. Invested days 33
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/01/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
URBN receives a 3-star rating, supported by solid company fundamentals, and solid analyst coverage. The rating is constrained by soft unit economics, and weak price momentum.

Company Fundamentals

★★★★★
URBN has solid overall fundamentals (4 stars), with moderate financial health, moderate growth momentum, and strong ownership. In FY2026 versus FY2025, solid earnings growth (+15.5%) and solid cash generation (FCF margin 5.1%) are partially offset by soft profitability (net margin 7.5%).

Financial Health Rating

★★★★★
URBN's financial health is supported by solid cash strength, including free-cash-flow generation (5.1% of revenue). Profitability is moderate (3 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Earnings growth is URBN's strongest growth driver at +15.5% FY2026 versus FY2025 (solid, 4 stars). By comparison, revenue growth (+11.1%, solid) is also solid, while free-cash-flow growth (-1.6%, slightly negative) holds the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 74.8% and approximately 65.5% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 33.78% supports management-shareholder alignment.

Top 5 Institutional Investors

BlackRock Inc 10.13%
FMR Inc 5.47%
Dimensional Fund Advisors, Inc. 5.34%
Vanguard Portfolio Management, LLC 4.10%
State Street Corp 3.12%

Unit Economics (Per $1K Revenue)

★★★★★
URBN generates approximately $360 of gross profit, $98 of operating income, and $51 of free cash flow for every $1,000 of revenue. Based on FY2026 results. Soft margins explain the 2-star rating, with soft cash conversion and moderate capital efficiency.

Economic Dimensions

★★★★★
Effective Tax Rate: 22.11%

Quantitative Style Profile

★★★★★
URBN has a high-quality, liquid profile. Weak momentum is the primary drawback, while elevated volatility.

Style Classification

Quality Focused

Value-OrientedQuality TiltHigh VolatilitySmall / Mid Cap RiskShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 6.54B USD
Price to earnings Ratio 11.95
1Y Target Price 89.43
Price to earnings Ratio 11.95
1Y Target Price 89.43
Volume (30-day avg) 1.2M shares
Beta 1.26
52 Weeks Range 59.54 - 85.43
Updated Date 10/01/2026
52 Weeks Range 59.54 - 85.43
Updated Date 10/01/2026
Dividends yield (FY) -
Basic EPS (TTM) 6.39

How Company Makes Money

Business areaWhat it includesRetail investor read
RetailPhysical stores and digital storefronts for Urban Outfitters, Anthropologie, and Free People.Most revenue comes from selling clothes and home goods directly to consumers.
WholesaleSelling Free People and Anthropologie goods to other retailers.This segment provides an additional revenue stream through partnerships with other stores.
Subscription (Nuuly)Rental subscription services for apparel.A growth segment that generates recurring monthly revenue through clothing rentals.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE 11.95
Forward PE 11.93
Enterprise Value 6.91B
Price to Sales(TTM) 1.01
Enterprise Value 6.91B
Price to Sales(TTM) 1.01
Enterprise Value to Revenue 1.07
Enterprise Value to EBITDA 7.95
Shares Outstanding 85.66M
Shares Floating 56.14M
Shares Outstanding 85.66M
Shares Floating 56.14M
Percent Insiders 33.78
Percent Institutions 74.76

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Urban Outfitters Inc

Exchange NASDAQ
Headquarters Philadelphia, PA, United States
IPO Launch date 1993-11-09
Co-Founder, Chairman & CEO Mr. Richard A. Hayne
Sector Consumer Cyclical
Industry Apparel Retail
Full time employees 11780
Full time employees 11780

Urban Outfitters, Inc. offers lifestyle products and services in the United States and internationally. The company operates through three segments: Retail, Wholesale, and Subscription. It operates Urban Outfitters stores, which offer women's and men's fashion apparel, activewear, intimates, footwear, accessories, home goods, electronics, and beauty products for young adults aged 18 to 28; and Anthropologie stores that provide women's apparel, accessories, intimates, shoes, furniture, home décor, and beauty and wellness products, as well as gifts and decorative items for women aged 28 to 45. The company also operates Terrain stores that provide lifestyle home products, garden and outdoor living products, antiques, live plants, flowers, wellness products, and accessories. In addition, it operates Free People retail stores, which offer casual women's apparel, intimates, activewear, shoes, accessories, home products, gifts, and beauty and wellness products for young women aged 25 to 30; and restaurants and event venues, as well as women's apparel subscription rental service under the Nuuly brand. Further, the company designs, develops, and markets young women's contemporary casual apparel, intimates, activewear, and shoes under the Free People and FP Movement brands; and apparel collections under the Urban Outfitters brand. It serves its customers directly through retail stores, websites, mobile applications, catalogs and customer contact centers, franchisee-owned stores, and department and specialty stores, as well as social media and third-party digital platforms. Urban Outfitters, Inc. was founded in 1970 and is based in Philadelphia, Pennsylvania.