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Upturn AI SWOT - About
American Rebel Holdings Inc. Warrants (AREBW)
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Upturn Advisory Summary
08/14/2025: AREBW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -78.57% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 0.01 - 0.07 | Updated Date 02/26/2025 |
52 Weeks Range 0.01 - 0.07 | Updated Date 02/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5.74 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -270.65% |
Management Effectiveness
Return on Assets (TTM) -149.35% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 864369 |
Shares Outstanding - | Shares Floating 864369 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
American Rebel Holdings Inc. Warrants
Company Overview
History and Background
American Rebel Holdings Inc. focuses on designing and marketing branded safes and personal security products. Initially involved in apparel, the company has transitioned to concentrate on the security sector.
Core Business Areas
- Safes and Security Products: Design, marketing, and sales of gun safes, personal safes, and related security products.
Leadership and Structure
Andy Ross serves as the CEO. The company operates with a relatively small team, focusing on brand management and outsourced manufacturing.
Top Products and Market Share
Key Offerings
- Gun Safes: Gun safes for home and commercial use. Market share is relatively small, competing with established brands like Stack-On, Cannon Safe, and Liberty Safe. Revenue data is not publicly and easily available for each product.
- Personal Safes: Smaller safes for personal belongings. Market share data is not publicly available. Competitors include SentrySafe and Honeywell.
Market Dynamics
Industry Overview
The security products industry is competitive, with demand driven by concerns over home security and firearm storage regulations.
Positioning
American Rebel is positioned as a brand appealing to patriotic consumers, emphasizing American-made products where possible.
Total Addressable Market (TAM)
The global safe and vault market is expected to reach billions of dollars. American Rebel's TAM is a subset of this, focusing on the US market and specific segments like gun owners. Their positioning aims to capture a segment of this market with its brand identity.
Upturn SWOT Analysis
Strengths
- Strong brand identity appealing to a specific consumer base
- Focus on the security products niche
- Management team with experience in brand building
Weaknesses
- Limited market share compared to established competitors
- Reliance on outsourced manufacturing
- Relatively small revenue base
Opportunities
- Expanding product lines within the security sector
- Leveraging e-commerce for direct-to-consumer sales
- Capitalizing on growing demand for home security solutions
Threats
- Intense competition from larger, established companies
- Changes in firearm regulations impacting gun safe demand
- Economic downturn affecting consumer spending on discretionary items
Competitors and Market Share
Key Competitors
- STO
- CANN
- LIBTY
Competitive Landscape
American Rebel faces stiff competition from established safe manufacturers with greater brand recognition, wider distribution networks, and larger marketing budgets. Their success depends on differentiating through brand image and targeted marketing.
Growth Trajectory and Initiatives
Historical Growth: Growth has been limited, with significant variations in revenue year-over-year.
Future Projections: Future growth is dependent on successful expansion in the security product market and effective marketing.
Recent Initiatives: Recent initiatives include new product launches and marketing campaigns targeting gun owners and security-conscious consumers.
Summary
American Rebel Holdings Inc. Warrants is a small company attempting to establish itself in the competitive security products market. Its brand resonates with a particular customer base, but its small market share, financial constraints, and dependence on external manufacturing pose challenges. Successful execution of their growth strategy and effective marketing are crucial for future success. The company needs to be mindful of its dependence on external manufacturing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Industry analysis
Disclaimers:
Data is based on publicly available information and may not be complete or fully accurate. This analysis is for informational purposes only and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Rebel Holdings Inc. Warrants
Exchange NASDAQ | Headquaters Nashville, KS, United States | ||
IPO Launch date 2022-02-07 | CEO, CFO, Treasurer, Chief Accounting Officer, Sec. & Chairman Mr. Charles A. Ross Jr. | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees - | Website https://www.americanrebel.com |
Full time employees - | Website https://www.americanrebel.com | ||
American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.
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