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Upturn AI SWOT - About
American Rebel Holdings Inc. Warrants (AREBW)
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Upturn Advisory Summary
09/17/2025: AREBW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -78.57% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 0.01 - 0.07 | Updated Date 02/26/2025 |
52 Weeks Range 0.01 - 0.07 | Updated Date 02/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5.74 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -270.65% |
Management Effectiveness
Return on Assets (TTM) -149.35% | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating 864369 |
Shares Outstanding - | Shares Floating 864369 | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
American Rebel Holdings Inc. Warrants
Company Overview
History and Background
American Rebel Holdings, Inc. designs and manufactures branded safes and personal security products, apparel, and accessories. The warrants are derivative instruments representing the right to purchase shares of American Rebel common stock.
Core Business Areas
- Safes and Security Products: Design and manufacture of gun safes, personal safes, and related security products.
- Apparel and Accessories: Branded apparel and accessories featuring the American Rebel brand.
Leadership and Structure
Andy Ross is the CEO. The organizational structure is typical of a small publicly traded company, with departments for sales, marketing, manufacturing, and finance.
Top Products and Market Share
Key Offerings
- Gun Safes: American Rebel manufactures gun safes. Market share is small, competing with established brands like Stack-On (unlisted), Liberty Safe (unlisted), and Winchester Safes (unlisted). Market share data is not readily available for American Rebel individually.
- Personal Security Products: American Rebel offers personal safes. Competitors include SentrySafe (unlisted) and Master Lock (unlisted).
Market Dynamics
Industry Overview
The safes and security products industry is mature and competitive. Demand is driven by concerns about personal safety and security, as well as gun ownership rates.
Positioning
American Rebel is a smaller player in the safes market, focusing on building brand recognition through its 'American Rebel' image.
Total Addressable Market (TAM)
The TAM for safes and security products is estimated to be billions of dollars globally. American Rebel's position is small and aims to increase market penetration through brand recognition and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Strong Brand Image
- Growing online presence
- Innovative Product Design
Weaknesses
- Limited Market Share
- High Marketing and Sales Costs
- Dependence on Retail Partnerships
Opportunities
- Expanding Online Sales
- Developing New Products
- Strategic Acquisitions
Threats
- Intense Competition
- Fluctuations in Raw Material Prices
- Changes in Gun Control Laws
Competitors and Market Share
Key Competitors
- STCK
- LBYTA
- MLR
Competitive Landscape
American Rebel faces stiff competition from larger, more established players with greater resources and broader distribution networks. Its advantage is brand name and marketing, its disadvantage is market reach.
Growth Trajectory and Initiatives
Historical Growth: Growth has been modest due to limited resources and competition.
Future Projections: Future growth depends on successful brand building and expansion into new markets and online sales.
Recent Initiatives: Recent initiatives include new product launches and marketing campaigns to raise brand awareness.
Summary
American Rebel is a small player in a competitive market trying to establish a brand through aggressive marketing. Its financial performance is uncertain and depends on its ability to grow sales and market share. The warrants offer the right to purchase common stock, representing a speculative bet on the company's future success. Its success is hinged on successfully growing online sales and securing strategic partnerships.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Third-Party Financial Data Providers
Disclaimers:
This analysis is based on publicly available information and represents an opinion only. Investors should conduct their own due diligence before making any investment decisions. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About American Rebel Holdings Inc. Warrants
Exchange NASDAQ | Headquaters Nashville, KS, United States | ||
IPO Launch date 2022-02-07 | CEO, CFO, Treasurer, Chief Accounting Officer, Sec. & Chairman Mr. Charles A. Ross Jr. | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees - | Website https://www.americanrebel.com |
Full time employees - | Website https://www.americanrebel.com | ||
American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.
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