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Associated Banc-Corp (ASB)



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Upturn Advisory Summary
09/15/2025: ASB (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $28.6
1 Year Target Price $28.6
1 | Strong Buy |
1 | Buy |
8 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -2.27% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.35B USD | Price to earnings Ratio 37.5 | 1Y Target Price 28.6 |
Price to earnings Ratio 37.5 | 1Y Target Price 28.6 | ||
Volume (30-day avg) 10 | Beta 0.84 | 52 Weeks Range 17.98 - 27.22 | Updated Date 09/15/2025 |
52 Weeks Range 17.98 - 27.22 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 3.44% | Basic EPS (TTM) 0.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.45% | Operating Margin (TTM) 44.2% |
Management Effectiveness
Return on Assets (TTM) 0.32% | Return on Equity (TTM) 3.09% |
Valuation
Trailing PE 37.5 | Forward PE 9.21 | Enterprise Value 7785837056 | Price to Sales(TTM) 4.2 |
Enterprise Value 7785837056 | Price to Sales(TTM) 4.2 | ||
Enterprise Value to Revenue 8.24 | Enterprise Value to EBITDA - | Shares Outstanding 165848000 | Shares Floating 162090611 |
Shares Outstanding 165848000 | Shares Floating 162090611 | ||
Percent Insiders 0.77 | Percent Institutions 86.7 |
Upturn AI SWOT
Associated Banc-Corp

Company Overview
History and Background
Associated Banc-Corp was founded in 1861 as Kellogg National Bank in Green Bay, Wisconsin. It has grown through numerous acquisitions and expansions to become one of the largest bank holding companies based in the Midwest. Significant milestones include various mergers and acquisitions throughout the 20th and 21st centuries to increase its regional presence and service offerings.
Core Business Areas
- Commercial Banking: Provides a wide range of lending, treasury management, and capital markets solutions to businesses of all sizes.
- Retail Banking: Offers consumer banking services including checking and savings accounts, mortgages, credit cards, and personal loans.
- Wealth Management: Provides financial planning, investment management, and trust services to individuals and families.
- Insurance: Offers Insurance products and services.
Leadership and Structure
The leadership team consists of the Chief Executive Officer (CEO), Chief Financial Officer (CFO), and other key executives overseeing various business segments. The organizational structure is a traditional bank holding company model with regional and functional divisions reporting to the executive team.
Top Products and Market Share
Key Offerings
- Commercial Loans: A variety of lending products for businesses, including term loans, lines of credit, and commercial real estate financing. Market share data specific to Associated Banc-Corp for commercial loans is difficult to ascertain precisely, but they compete with national and regional players like BOKF (BOKF), US Bancorp (USB), and JPMorgan Chase (JPM). Revenue contribution is a significant portion of their interest income. Competitors include national and regional banks like US Bancorp and BOKF.
- Mortgages: Residential mortgage lending services. Market share in the Midwest region is competitive. Competitors include Wells Fargo (WFC), Rocket Mortgage, and local credit unions. Mortgage revenue depends on interest rate environments and origination volume.
- Treasury Management Services: Cash management and payment solutions for businesses. Competitors include large banks like Bank of America (BAC) and regional players. These services generate fee income.
Market Dynamics
Industry Overview
The banking industry is currently influenced by interest rate fluctuations, regulatory changes, and technological advancements. Fintech companies are also increasingly disrupting traditional banking models.
Positioning
Associated Banc-Corp positions itself as a regional bank with a strong focus on customer relationships and community involvement. Its competitive advantages lie in its local expertise and personalized service.
Total Addressable Market (TAM)
The TAM for regional banking services in the Midwest is estimated to be in the billions of dollars annually. Associated Banc-Corp is well-positioned to capture a share of this market through its established presence and customer base.
Upturn SWOT Analysis
Strengths
- Strong regional presence in the Midwest
- Diversified revenue streams
- Experienced management team
- Strong customer relationships
- Solid balance sheet
Weaknesses
- Limited geographic diversification
- Smaller scale compared to national banks
- Reliance on traditional banking models
- Exposure to regional economic fluctuations
- Higher cost structure than digital-only banks
Opportunities
- Expansion into new markets within the Midwest
- Investment in digital banking technologies
- Strategic acquisitions of smaller banks
- Growth in wealth management services
- Increased demand for commercial lending
Threats
- Increased competition from national banks and fintech companies
- Rising interest rates
- Economic downturn in the Midwest
- Regulatory changes
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- USB
- BOKF
- JPM
Competitive Landscape
Associated Banc-Corp faces competition from larger national banks, regional banks, and credit unions. Its competitive advantages include its local expertise and personalized service, but it faces challenges from competitors with greater scale and resources.
Major Acquisitions
Bank Mutual Corporation
- Year: 2018
- Acquisition Price (USD millions): 482
- Strategic Rationale: Expanded Associated Banc-Corp's presence in Wisconsin and increased its deposit base.
Growth Trajectory and Initiatives
Historical Growth: Associated Banc-Corp has grown steadily over the past decade through organic growth and acquisitions.
Future Projections: Analyst estimates project continued growth in revenue and earnings, driven by expansion and efficiency improvements.
Recent Initiatives: Recent initiatives include investments in digital banking platforms, expansion into new markets, and cost-cutting measures.
Summary
Associated Banc-Corp is a financially stable regional bank with a strong presence in the Midwest. Its diversified revenue streams and experienced management team are strengths. However, it faces increasing competition from larger banks and fintech companies and needs to continuously invest in technology and efficiency improvements to maintain its competitive edge. Strategic acquisitions could help to continue expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Analyst Reports
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Associated Banc-Corp
Exchange NYSE | Headquaters Green Bay, WI, United States | ||
IPO Launch date 1984-09-07 | President, CEO & Director Mr. Andrew John Harmening | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 3993 | Website https://www.associatedbank.com |
Full time employees 3993 | Website https://www.associatedbank.com |
Associated Banc-Corp, a bank holding company, provides various banking and nonbanking products and services to individuals and businesses in Wisconsin, Illinois, Missouri, and Minnesota. The company offers lending solutions, including commercial loans and lines of credit, commercial real estate financing, construction loans, letters of credit, leasing, asset-based lending and equipment finance, loan syndications products, residential mortgages, home equity loans and lines of credit, personal and installment loans, auto finance and business loans, and business lines of credit. It also provides deposit and cash management solutions, such as commercial checking and interest-bearing deposit products, cash vault and night depository services, liquidity solutions, payables and receivables solutions, and information services; specialized financial services comprising interest rate risk management and foreign exchange solutions; fiduciary services consisting of administration of pension, profit-sharing and other employee benefit plans, fiduciary and corporate agency services, and institutional asset management services; and investable funds solutions, including savings, money market deposit accounts, IRA accounts, CDs, fixed and variable annuities, full-service, discount, and online investment brokerage; investment advisory services; and trust and investment management accounts. In addition, the company offers deposit and transactional solutions, including checking, credit and debit cards, online banking and bill pay, and money transfer services. The company operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Banc-Corp was founded in 1861 and is headquartered in Green Bay, Wisconsin.

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