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Associated Banc-Corp (ASB)

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Upturn Advisory Summary
12/26/2025: ASB (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $29.4
1 Year Target Price $29.4
| 1 | Strong Buy |
| 1 | Buy |
| 8 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.15% | Avg. Invested days 33 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.37B USD | Price to earnings Ratio 30.65 | 1Y Target Price 29.4 |
Price to earnings Ratio 30.65 | 1Y Target Price 29.4 | ||
Volume (30-day avg) 10 | Beta 0.81 | 52 Weeks Range 17.82 - 27.58 | Updated Date 12/28/2025 |
52 Weeks Range 17.82 - 27.58 | Updated Date 12/28/2025 | ||
Dividends yield (FY) 3.47% | Basic EPS (TTM) 0.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 16.04% | Operating Margin (TTM) 45.38% |
Management Effectiveness
Return on Assets (TTM) 0.41% | Return on Equity (TTM) 3.79% |
Valuation
Trailing PE 30.65 | Forward PE 9.29 | Enterprise Value 7448105984 | Price to Sales(TTM) 3.98 |
Enterprise Value 7448105984 | Price to Sales(TTM) 3.98 | ||
Enterprise Value to Revenue 7.27 | Enterprise Value to EBITDA - | Shares Outstanding 165927302 | Shares Floating 162221465 |
Shares Outstanding 165927302 | Shares Floating 162221465 | ||
Percent Insiders 0.78 | Percent Institutions 87.38 |
Upturn AI SWOT
Associated Banc-Corp

Company Overview
History and Background
Associated Banc-Corp (ASB) was founded in 1970 as Associated Bank, N.A., headquartered in Green Bay, Wisconsin. It has grown significantly through a series of mergers and acquisitions, expanding its footprint primarily across the Midwest. The company has evolved from a regional bank into a diversified financial services provider, offering a comprehensive suite of banking and wealth management solutions.
Core Business Areas
- Community and Regional Banking: This segment is the largest, providing a broad range of commercial and retail banking services to individuals and businesses. Services include checking and savings accounts, loans (commercial, agricultural, residential mortgage, consumer), credit cards, and treasury management.
- Wholesale Banking: This segment focuses on providing specialized financial services to larger businesses and commercial clients. Offerings include commercial and industrial loans, commercial real estate lending, and syndications.
- Wealth Management: This segment offers investment management, trust services, retirement planning, and brokerage services to high-net-worth individuals, families, and institutions.
Leadership and Structure
Associated Banc-Corp is led by a Board of Directors and a senior executive management team. Key roles include the Chief Executive Officer, Chief Financial Officer, and heads of various business segments and functional areas. The company operates through its banking subsidiary, Associated Bank, N.A., which has a network of branches and lending offices.
Top Products and Market Share
Key Offerings
- Deposit Accounts (Checking & Savings): Associated Banc-Corp offers a variety of checking and savings accounts tailored to different customer needs, from basic to high-yield options. Competitors include large national banks (e.g., Chase, Bank of America), regional banks, and credit unions. Market share data for specific deposit products is not publicly disclosed but is a core component of their retail banking business.
- Commercial Loans: The bank provides a wide range of commercial lending products, including term loans, lines of credit, and commercial real estate financing, to businesses of various sizes. Key competitors include other regional banks and large national banks with commercial lending divisions. Specific market share is highly fragmented and difficult to quantify for individual loan types.
- Wealth Management Services: Includes investment advisory, trust services, and estate planning. Competitors range from large brokerage firms (e.g., Merrill Lynch, Morgan Stanley) to smaller, specialized wealth management firms and trust companies. Market share in this segment is competitive and depends on the specific service offered.
Market Dynamics
Industry Overview
The U.S. banking industry is highly competitive and subject to significant regulatory oversight. Key trends include digital transformation, increasing demand for personalized services, interest rate fluctuations, and ongoing consolidation. Regional banks like Associated Banc-Corp face pressure from both large national institutions and nimble fintech companies.
Positioning
Associated Banc-Corp is positioned as a strong regional bank with a significant presence in the Midwest. Its competitive advantages lie in its established customer relationships, personalized service approach, and understanding of local markets. The bank aims to leverage its digital capabilities to enhance customer experience while maintaining its community-focused ethos.
Total Addressable Market (TAM)
The TAM for banking and financial services in the U.S. is in the trillions of dollars, encompassing deposits, loans, wealth management, and other financial products. Associated Banc-Corp competes within a specific segment of this TAM, primarily focused on individuals and businesses in its geographic footprint. Its current market share is significant within its operating regions but represents a smaller fraction of the overall national market.
Upturn SWOT Analysis
Strengths
- Strong regional brand recognition and customer loyalty in its core markets.
- Diversified revenue streams across banking and wealth management.
- Established branch network and digital banking capabilities.
- Experienced leadership team with deep industry knowledge.
- Solid capital base and regulatory compliance.
Weaknesses
- Geographic concentration in the Midwest, limiting broader market reach.
- Competition from larger national banks with greater resources and brand recognition.
- Potential for slower adaptation to rapidly evolving digital technologies compared to fintechs.
- Interest rate sensitivity impacting net interest margin.
Opportunities
- Expansion into adjacent geographic markets through organic growth or acquisitions.
- Continued investment in digital transformation to enhance customer experience and efficiency.
- Growth in wealth management services, particularly among aging demographics.
- Leveraging data analytics to personalize product offerings and improve risk management.
- Partnerships with fintech companies for innovative solutions.
Threats
- Intensifying competition from both traditional and non-traditional financial institutions.
- Cybersecurity risks and data breaches.
- Changes in regulatory environment and monetary policy.
- Economic downturns impacting loan demand and credit quality.
- Rising interest rates increasing funding costs and potentially slowing loan growth.
Competitors and Market Share
Key Competitors
- PNC Financial Services Group (PNC)
- U.S. Bancorp (USB)
- Comerica Incorporated (CMA)
- First Horizon Corporation (FHN)
- KeyCorp (KEY)
Competitive Landscape
Associated Banc-Corp's advantages include its strong regional presence and personalized customer service. However, it faces challenges from larger national banks with greater scale and marketing power, as well as from specialized fintech firms offering niche digital solutions. Its ability to compete effectively hinges on maintaining strong customer relationships and continuously innovating its digital offerings.
Major Acquisitions
Commerce Bancshares' Wisconsin branches
- Year: 2019
- Acquisition Price (USD millions): 404
- Strategic Rationale: To expand its retail and commercial banking presence in Wisconsin, a key market for Associated Banc-Corp.
Premier Financial Corp.
- Year: 2020
- Acquisition Price (USD millions): 366
- Strategic Rationale: To enhance its community banking footprint in the Midwest, particularly in Ohio and Indiana.
Growth Trajectory and Initiatives
Historical Growth: Associated Banc-Corp has achieved steady historical growth driven by organic expansion, strategic acquisitions, and an increasing focus on fee-based income streams. The company has successfully integrated acquired entities and expanded its service offerings.
Future Projections: Analyst estimates suggest continued modest growth in revenue and earnings, supported by its core banking operations and expansion in wealth management. Projections are typically influenced by interest rate expectations, economic conditions, and the bank's ability to execute its strategic initiatives.
Recent Initiatives: Recent initiatives likely include investments in digital banking platforms, enhancements to customer relationship management, and strategic partnerships to broaden service reach. The company may also be evaluating opportunistic acquisitions to strengthen its market position or enter new service areas.
Summary
Associated Banc-Corp is a well-established regional bank demonstrating consistent financial performance with steady revenue and net income growth. Its strengths lie in its strong customer relationships and diversified business model, while it faces competition from larger banks and fintechs. Continued investment in digital transformation and strategic market expansion will be crucial for its future growth and to navigate evolving industry dynamics.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Associated Banc-Corp Official Investor Relations Website
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Financial Data Aggregators (e.g., Yahoo Finance, Refinitiv)
Disclaimers:
This JSON output is for informational purposes only and should not be considered as financial advice. Financial data and market share information are estimates and subject to change. Investors should conduct their own due diligence before making any investment decisions. All numerical data is presented as of the latest available reporting period and may not be real-time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Associated Banc-Corp
Exchange NYSE | Headquaters Green Bay, WI, United States | ||
IPO Launch date 1984-09-07 | President, CEO & Director Mr. Andrew John Harmening | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 3990 | Website https://www.associatedbank.com |
Full time employees 3990 | Website https://www.associatedbank.com | ||
Associated Banc-Corp, a bank holding company, provides various banking and nonbanking products and services to individuals and businesses in Wisconsin, Illinois, Missouri, and Minnesota. The company offers lending solutions, including commercial loans and lines of credit, commercial real estate financing, construction loans, letters of credit, leasing, asset-based lending and equipment finance, loan syndications products, residential mortgages, home equity loans and lines of credit, personal and installment loans, auto finance and business loans, and business lines of credit. It also provides deposit and cash management solutions, such as commercial checking and interest-bearing deposit products, cash vault and night depository services, liquidity solutions, payables and receivables solutions, and information services; specialized financial services comprising interest rate risk management and foreign exchange solutions; fiduciary services consisting of administration of pension, profit-sharing and other employee benefit plans, fiduciary and corporate agency services, and institutional asset management services; and investable funds solutions, including savings, money market deposit accounts, IRA accounts, CDs, fixed and variable annuities, full-service, discount, and online investment brokerage; investment advisory services; and trust and investment management accounts. In addition, the company offers deposit and transactional solutions, including checking, credit and debit cards, online banking and bill pay, and money transfer services. The company operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Banc-Corp was founded in 1861 and is headquartered in Green Bay, Wisconsin.

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