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Upturn AI Summary - About
Associated Banc-Corp(ASB)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ASB
09/25/2026: ASB (1-star) is currently NOT-A-BUY. Pass it for now.
Associated Banc-Corp is a well-established regional bank holding company centered in the Midwest, offering a broad suite of commercial and retail financial services. The company benefits from deep-rooted community relationships and a stable core deposit base that supports its lending activities. Its primary growth strategy centers on digital modernization and maintaining a competitive edge in regional commercial banking. However, investors must monitor risks related to its geographic concentration and sensitivity to interest rate fluctuations. As a consistent dividend payer, the stock may appeal to income-focused investors, though it remains subject to the cyclical challenges and intense competition inherent in the regional banking sector.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is a mature regional bank with limited high-growth potential. |
| Momentum investor | Weak fit | The stock typically exhibits cyclical trends rather than sustained momentum. |
| Value investor | Strong fit | The stock is often priced in line with regional bank valuation multiples. |
| Dividend investor | Strong fit | Consistent dividend payouts make it an attractive option for income-oriented investors. |
| Low-risk investor | Mixed fit | While established, it remains exposed to sector-specific economic and regulatory risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Regional bank stocks are sensitive to interest rate changes and economic outlooks. |
| Valuation risk | Medium | Market pricing can fluctuate based on sector-wide sentiments rather than pure fundamentals. |
| Competition risk (regional banking) | High | Intense competition from both large national banks and agile fintech startups exerts pressure on margins. |
| Business quality | Medium | The business relies on traditional credit intermediation, which is susceptible to economic cycles. |
| Dividend income | Medium / high | Dividend sustainability depends on the bank's ability to maintain earnings during periods of stress. |
| Execution risk | Medium | Success relies on effective cost management and the successful integration of digital banking initiatives. |
Price Behavior

Rolling Over
The price momentum is slowing down and beginning to turn downward.

Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 4.62% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.55B USD | Price to earnings Ratio 10.27 | 1Y Target Price 34.4 |
Price to earnings Ratio 10.27 | 1Y Target Price 34.4 | ||
Volume (30-day avg) 2.0M shares | Beta 0.77 | 52 Weeks Range 23.04 - 32.21 | Updated Date 09/27/2026 |
52 Weeks Range 23.04 - 32.21 | Updated Date 09/27/2026 | ||
Dividends yield (FY) 3.27% | Basic EPS (TTM) 2.86 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Net Interest Income | Interest earned on commercial and retail loans minus interest paid on deposits. | The primary way the bank makes money is by lending at higher rates than it pays to depositors. |
| Fee-based Services | Service charges on deposit accounts, wealth management fees, and loan-related fees. | These represent stable, non-interest revenue streams that help balance lending volatility. |
| Midwest Geography | Operations primarily in Wisconsin, Illinois, and Minnesota. | The bank's performance is tied directly to the economic health of the Midwestern region. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 10.27 | Forward PE 9.19 | Enterprise Value 9.56B | Price to Sales(TTM) 3.56 |
Enterprise Value 9.56B | Price to Sales(TTM) 3.56 | ||
Enterprise Value to Revenue 6.86 | Enterprise Value to EBITDA - | Shares Outstanding 188.85M | Shares Floating 160.91M |
Shares Outstanding 188.85M | Shares Floating 160.91M | ||
Percent Insiders 12.52 | Percent Institutions 81.86 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Associated Banc-Corp
Exchange NYSE | Headquarters Green Bay, WI, United States | ||
IPO Launch date 1984-09-07 | President, CEO & Director Mr. Andrew John Harmening | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 4129 | Website https://www.associatedbank.com |
Full time employees 4129 | Website https://www.associatedbank.com | ||
Associated Banc-Corp, a bank holding company, provides various banking and nonbanking products and services to individuals and businesses in Wisconsin, Illinois, Missouri, Texas, and Minnesota. It offers lending solutions, including commercial loans and lines of credit, commercial real estate financing, construction loans, letters of credit, leasing, asset-based lending and equipment finance, loan syndications products, residential mortgages, home equity loans and lines of credit, personal and installment loans, auto finance and business loans, and business lines of credit. The company also provides deposit and cash management solutions, such as commercial checking and interest-bearing deposit products, cash vault and night depository services, liquidity solutions, payables and receivables solutions, and information services; specialized financial services comprising interest rate risk management and foreign exchange solutions; fiduciary services consisting of administration of pension, profit-sharing and other employee benefit plans, fiduciary and corporate agency services, and institutional asset management services; and investable funds solutions, including savings, money market deposit accounts, IRA accounts, CDs, fixed and variable annuities, full-service, discount, and online investment brokerage; investment advisory services; and trust and investment management accounts. In addition, it offers deposit and transactional solutions, including checking, credit and debit cards, online banking and bill pay, and money transfer services. The company operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Banc-Corp was founded in 1861 and is headquartered in Green Bay, Wisconsin.

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