Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
KEY 
KeyCorp (KEY)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: KEY (3-star) is a STRONG-BUY. BUY since 87 days. Simulated Profits (14.79%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $21.35
1 Year Target Price $21.35
| 8 | Strong Buy |
| 5 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 12.9% | Avg. Invested days 49 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.43B USD | Price to earnings Ratio - | 1Y Target Price 21.35 |
Price to earnings Ratio - | 1Y Target Price 21.35 | ||
Volume (30-day avg) 24 | Beta 1.14 | 52 Weeks Range 12.42 - 19.41 | Updated Date 09/16/2025 |
52 Weeks Range 12.42 - 19.41 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 4.35% | Basic EPS (TTM) -0.08 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.71% | Operating Margin (TTM) 31.84% |
Management Effectiveness
Return on Assets (TTM) 0.09% | Return on Equity (TTM) 1.01% |
Valuation
Trailing PE - | Forward PE 10.71 | Enterprise Value 35038089216 | Price to Sales(TTM) 4.31 |
Enterprise Value 35038089216 | Price to Sales(TTM) 4.31 | ||
Enterprise Value to Revenue 7.68 | Enterprise Value to EBITDA - | Shares Outstanding 1096519936 | Shares Floating 1091537657 |
Shares Outstanding 1096519936 | Shares Floating 1091537657 | ||
Percent Insiders 0.28 | Percent Institutions 91.21 |
Upturn AI SWOT
KeyCorp
Company Overview
History and Background
KeyCorp was founded in 1825 as the Commercial Bank of Albany in New York. Through numerous mergers and acquisitions, including the notable Society Corp. merger in 1994, it evolved into KeyCorp, one of the largest bank-based financial services companies in the U.S.
Core Business Areas
- Commercial Banking: Provides a range of banking and financial products and services to middle market clients, large corporations, and government entities, including lending, deposit, and cash management.
- Consumer Banking: Offers banking and investment products and services to individuals and small businesses, including checking accounts, savings accounts, mortgages, auto loans, and investment advice.
- Wealth Management: Provides investment management, financial planning, trust and private banking services to high-net-worth individuals and families.
Leadership and Structure
KeyCorp is led by CEO Christopher M. Gorman. The organizational structure includes various business segments and support functions, overseen by an executive leadership team and a board of directors.
Top Products and Market Share
Key Offerings
- Commercial Lending: Offers loans and credit facilities to businesses. Market share data is not readily available as it is dispersed amongst many national and regional banks. Competitors include JPMorgan Chase, Bank of America, Wells Fargo, and regional players like PNC Financial Services.
- Mortgage Lending: Provides mortgage loans to consumers for home purchases and refinancing. Market share fluctuates based on interest rates and economic conditions. Competitors include Rocket Mortgage, U.S. Bank, and local credit unions.
- Treasury Management Services: Provides corporations with a suite of cash management and liquidity solutions. Competitors include Bank of America, JPMorgan Chase, Citibank.
Market Dynamics
Industry Overview
The banking industry is highly competitive and subject to regulatory changes, interest rate fluctuations, and economic cycles. Technological advancements and fintech disruptors are transforming the industry landscape.
Positioning
KeyCorp is a regional bank with a strong presence in the Midwest and Northeast. Its competitive advantages include established customer relationships, regional expertise, and a diversified business model.
Total Addressable Market (TAM)
The global banking market is expected to reach trillions of dollars. KeyCorp's position within this TAM is focused on capturing market share in its core regional markets through both commercial and consumer banking operations.
Upturn SWOT Analysis
Strengths
- Strong regional presence
- Diversified business model
- Established customer relationships
- Experienced management team
Weaknesses
- Smaller scale compared to national banks
- Geographic concentration
- Sensitivity to interest rate changes
- Dependence on regional economic conditions
Opportunities
- Expansion into new markets
- Adoption of new technologies
- Increased demand for wealth management services
- Strategic acquisitions
Threats
- Increased competition from fintech companies
- Regulatory changes
- Economic downturns
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- JPM
- BAC
- WFC
- PNC
- USB
Competitive Landscape
KeyCorp competes with larger national banks and regional banks. KeyCorp's advantage is its regional focus and established customer relationships, but it faces challenges from competitors with greater scale and resources.
Major Acquisitions
HelloWallet
- Year: 2015
- Acquisition Price (USD millions): 58
- Strategic Rationale: Acquired HelloWallet to enhance its digital financial wellness offerings and attract younger customers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends requires access to real-time financial databases.
Future Projections: Future projections requires access to real-time financial databases.
Recent Initiatives: Recent initiatives would require real-time information. Typically these involve digitization initiatives and streamlining the overall banking process.
Summary
KeyCorp is a regional bank with a strong Midwest and Northeast presence. Its diversified business model and customer relationships are strengths, but it is smaller than national competitors and sensitive to regional economics. KeyCorp should focus on technology adoption and strategic acquisitions to drive future growth. Regulatory changes and fintech competition pose ongoing challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About KeyCorp
Exchange NYSE | Headquaters Cleveland, OH, United States | ||
IPO Launch date 1987-11-05 | Chairman, President & CEO Mr. Christopher Marrott Gorman | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 17105 | Website https://www.key.com |
Full time employees 17105 | Website https://www.key.com | ||
KeyCorp operates as the holding company for KeyBank National Association that provides various retail and commercial banking products and services in the United States. It operates in two segments, Consumer Bank and Commercial Bank. The company offers various deposits and investment products; commercial leasing, investment management, consumer finance; personal finance and financial wellness, lending, student loan refinancing, mortgage and home equity, credit card, treasury, and business advisory; and wealth management and investment services for institutional, non-profit, and high-net-worth clients. It also provides lending, cash management, equipment financing, and commercial mortgage loans; and capital market products and services, such as syndicated finance, debt and equity underwriting, fixed income and equity sales and trading, derivatives, foreign exchange, mergers and acquisition, other advisory, and public finance to large corporate and institutional clients. In addition, the company offers personal and institutional trust custody services, personal financial and planning services, access to mutual funds, treasury services, and international banking services. Further, it provides community development financing, securities underwriting, brokerage, and investment banking services, as well as merchant services. The company was founded in 1849 and is headquartered in Cleveland, Ohio.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.