Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
ATER 
Aterian Inc (ATER)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/04/2025: ATER (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $8
1 Year Target Price $8
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -60.79% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/04/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.02M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 1 | Beta 0.35 | 52 Weeks Range 0.65 - 3.50 | Updated Date 12/5/2025 |
52 Weeks Range 0.65 - 3.50 | Updated Date 12/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.59 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-14 | When - | Estimate - | Actual -0.2779 |
Profitability
Profit Margin -15.72% | Operating Margin (TTM) -10.74% |
Management Effectiveness
Return on Assets (TTM) -16.06% | Return on Equity (TTM) -46.32% |
Valuation
Trailing PE - | Forward PE 178.57 | Enterprise Value 6613473 | Price to Sales(TTM) 0.1 |
Enterprise Value 6613473 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.08 | Enterprise Value to EBITDA -0.16 | Shares Outstanding 10027046 | Shares Floating 5380986 |
Shares Outstanding 10027046 | Shares Floating 5380986 | ||
Percent Insiders 23 | Percent Institutions 5.9 |
Upturn AI SWOT
Aterian Inc
Company Overview
History and Background
Aterian, Inc., formerly Mohawk Group Holdings, Inc., was founded in 2014. It focuses on acquiring and scaling e-commerce brands through its proprietary data analytics platform, AIMEE (Artificial Intelligence Marketplace E-commerce Engine). The company's strategy involves identifying high-potential products, optimizing their performance, and expanding their reach on online marketplaces like Amazon and Walmart.com.
Core Business Areas
- e-Commerce Brand Acquisition and Scaling: Aterian acquires and integrates consumer product brands primarily sold online. They leverage their AIMEE platform to optimize marketing, supply chain, and product development for these brands.
Leadership and Structure
Aterian's leadership team consists of executives with experience in e-commerce, technology, and finance. Yaniv Sarig is the CEO. The company is structured around its AIMEE platform and the various brands it manages.
Top Products and Market Share
Key Offerings
- Home & Kitchen Products: Aterian acquires and sells a variety of home and kitchen products. The market share varies by specific product. The products compete with numerous private label brands and established companies like Spectrum Brands (SPB) and Newell Brands (NWL). Revenue data on individual product category are hard to find without access to confidential company financials.
- Health & Personal Care Products: Aterian offers a range of health and personal care products. The market share varies by specific product. Revenue data on individual product category are hard to find without access to confidential company financials.
- Consumer Electronics Accessories: Aterian has consumer electronics accessories in their portofolio. The market share varies by specific product. Revenue data on individual product category are hard to find without access to confidential company financials.
Market Dynamics
Industry Overview
The e-commerce industry is characterized by rapid growth, intense competition, and evolving consumer preferences. Companies are increasingly focused on data-driven strategies and supply chain optimization. Covid19 has increased the e-commerce growth rate by several percentage points, and trends are projected to stay this way for the future.
Positioning
Aterian positions itself as a technology-driven acquirer and operator of e-commerce brands. Its AIMEE platform is intended to provide a competitive advantage through data analytics and operational efficiency.
Total Addressable Market (TAM)
The global e-commerce market is several trillion USD. Aterian targets specific niches within this market, focusing on Amazon and Walmart.com. The TAM for their current product categories is estimated to be in the tens of billions of dollars.
Upturn SWOT Analysis
Strengths
- Proprietary AIMEE platform for data analytics
- Acquisition and integration expertise
- Diversified portfolio of e-commerce brands
- Experience and depth of leadership teams
Weaknesses
- High debt levels
- Dependence on Amazon and Walmart.com
- Integration challenges with acquired brands
Opportunities
- Further expansion into new product categories
- Strategic partnerships and acquisitions
- International market expansion
- Increasing e-commerce penetration rates
Threats
- Increased competition from other e-commerce aggregators
- Changes in Amazon and Walmart.com's policies
- Economic downturn affecting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- THRD
- BRZE
- AMZN
- SHOP
Competitive Landscape
Aterian faces intense competition from larger e-commerce players and other aggregators. Its AIMEE platform is a potential differentiator, but execution and financial stability are critical.
Major Acquisitions
Brands within home & kitchen
- Year: 2022
- Acquisition Price (USD millions): 0
- Strategic Rationale: Aterian acquires small businesses to build up their collection of products for e-commerce.
Growth Trajectory and Initiatives
Historical Growth: Aterian's historical growth has been driven by acquisitions. However, profitability has been a challenge. More detailed analysis requires specific numerical data.
Future Projections: Analyst estimates vary, with some projecting growth based on continued acquisitions and platform optimization. However, financial stability is a concern.
Recent Initiatives: Recent initiatives include cost reduction programs, refinement of AIMEE platform and optimization of acquisitions.
Summary
Aterian is an e-commerce aggregator leveraging its AIMEE platform to acquire and scale brands, facing challenges with profitability and high debt. Strengths include their data-driven approach and diverse portfolio, but weaknesses involve dependence on major marketplaces. Opportunities lie in expanding into new categories, while threats include increasing competition and economic downturns. The business needs to stablize financially before becoming a strong contender.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Aterian Inc
Exchange NASDAQ | Headquaters Summit, NJ, United States | ||
IPO Launch date 2019-06-12 | CEO & Director Mr. Arturo Rodriguez | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 97 | Website https://www.aterian.io |
Full time employees 97 | Website https://www.aterian.io | ||
Aterian, Inc., together with its subsidiaries, operates as a technology-enabled consumer products company in North America, Chile, Colombia, Argentina, and internationally. The company offers home and kitchen appliances, kitchenware, air quality appliances, health and beauty products, and essential oils under the Squatty Potty, HomeLabs, Mueller Living, PurSteam, Healing Solutions, and Photo Paper Direct brand names. It primarily serves individual online consumers through online retail channels, such as Amazon and Walmart; Mercado Libre, owned and operated websites; and other marketplaces. The company was formerly known as Mohawk Group Holdings, Inc. and changed its name to Aterian, Inc. in April 2021. Aterian, Inc. was founded in 2014 and is headquartered in Summit, New Jersey., Chile, Colombia, Argentina, and internationally.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.