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Upturn AI SWOT - About
Aurora Innovation Inc (AUR)
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Upturn Advisory Summary
10/27/2025: AUR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $10.22
1 Year Target Price $10.22
| 3 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.81% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.50B USD | Price to earnings Ratio - | 1Y Target Price 10.22 |
Price to earnings Ratio - | 1Y Target Price 10.22 | ||
Volume (30-day avg) 10 | Beta 2.46 | 52 Weeks Range 4.75 - 10.77 | Updated Date 10/27/2025 |
52 Weeks Range 4.75 - 10.77 | Updated Date 10/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.47 |
Earnings Date
Report Date 2025-10-29 | When After Market | Estimate -0.12 | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -23000% |
Management Effectiveness
Return on Assets (TTM) -25.32% | Return on Equity (TTM) -43.69% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 8656074353 | Price to Sales(TTM) 9503.46 |
Enterprise Value 8656074353 | Price to Sales(TTM) 9503.46 | ||
Enterprise Value to Revenue 8656.07 | Enterprise Value to EBITDA -3.95 | Shares Outstanding 1506035025 | Shares Floating 1113418135 |
Shares Outstanding 1506035025 | Shares Floating 1113418135 | ||
Percent Insiders 26.09 | Percent Institutions 70.16 |
Upturn AI SWOT
Aurora Innovation Inc
Company Overview
History and Background
Aurora Innovation Inc. was founded in 2017 by Chris Urmson, Drew Bagnell, and Sterling Anderson. Initially focused on developing self-driving technology for passenger vehicles, Aurora has shifted its focus towards autonomous trucking. They have achieved milestones in autonomous vehicle testing and partnerships, eventually going public via SPAC merger in 2021.
Core Business Areas
- Aurora Driver: The Aurora Driver is a full-stack self-driving system designed for integration into commercial vehicles, primarily trucks. It encompasses software, hardware, and data services necessary for autonomous operation.
- Aurora Horizon: Aurora Horizon is a subscription service offering autonomous trucking capabilities, including vehicle operation, maintenance, and support.
- Aurora Connect: Focused on ride-hailing. However, the company has deprioritized this segment.
Leadership and Structure
Chris Urmson serves as the CEO. The company has a structured engineering, product, and operations team focused on autonomous vehicle technology.
Top Products and Market Share
Key Offerings
- Aurora Driver: The core autonomous driving system. Market share is difficult to determine as the market is nascent. Revenue is currently project based as there is no mass deployment yet. Competitors include Waymo Via, TuSimple (though struggling), and Plus.
- Aurora Horizon: A subscription service for autonomous trucking. Market share is emerging. Revenue generation is still in early stages. Competitors include Waymo Via and potentially other autonomous trucking startups as they commercialize.
Market Dynamics
Industry Overview
The autonomous vehicle industry is rapidly evolving, with significant investments and technological advancements. The trucking segment is seeing increasing interest due to potential efficiency gains and driver shortages.
Positioning
Aurora is positioning itself as a leader in autonomous trucking, focusing on developing a comprehensive self-driving system and subscription service. They emphasize safety and reliability. Their competitive advantage is a full-stack autonomous driving platform.
Total Addressable Market (TAM)
The total addressable market for autonomous trucking is estimated to be in the hundreds of billions of dollars. Aurora is positioned to capture a significant portion of this TAM by providing the autonomous 'driver' system.
Upturn SWOT Analysis
Strengths
- Experienced leadership team
- Advanced autonomous driving technology
- Strategic partnerships with vehicle manufacturers
- Focus on the trucking market
- Comprehensive full-stack system
Weaknesses
- High development costs
- Regulatory uncertainty
- Limited commercial deployment
- Relatively short operational history compared to other competitors
- Cash burn rate
Opportunities
- Expanding autonomous trucking market
- Partnerships with logistics companies
- Advancements in sensor technology
- Government incentives and support
- Increasing demand for automation
Threats
- Competition from established tech companies
- Technological setbacks
- Safety concerns and public perception
- Economic downturn
- Regulatory hurdles
Competitors and Market Share
Key Competitors
- Alphabet (GOOGL)
- TuSimple (TSP)
- Plus
- Kodiak Robotics
Competitive Landscape
Aurora competes with established technology companies like Waymo (Google) and other autonomous trucking startups. Its competitive advantage lies in its full-stack system and partnerships, but it faces challenges related to regulatory hurdles and safety concerns.
Major Acquisitions
Blackmore Sensors and Analytics
- Year: 2019
- Acquisition Price (USD millions): 0
- Strategic Rationale: To enhance Aurora's perception capabilities through Frequency Modulated Continuous Wave (FMCW) lidar technology.
Growth Trajectory and Initiatives
Historical Growth: Limited historical growth as the company is still in the development and testing phase.
Future Projections: Future growth is dependent on successful commercial deployment of its autonomous trucking system. Analyst estimates vary widely.
Recent Initiatives: Partnerships with truck manufacturers, testing and expansion of autonomous routes, and development of the Aurora Driver.
Summary
Aurora Innovation is a key player in the autonomous trucking space, possessing advanced technology and strategic partnerships. However, it faces challenges related to high development costs, regulatory uncertainty, and competition from larger, established companies. Successful commercial deployment of Aurora Horizon is crucial for its future success, which is currently unknown. The company's current performance relies on cash burn for future development.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Aurora Innovation Inc. Investor Relations
- Company Filings (SEC)
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and based on available information. Analyst estimates are subject to change. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Aurora Innovation Inc
Exchange NASDAQ | Headquaters Pittsburgh, PA, United States | ||
IPO Launch date 2021-05-10 | Co-Founder, CEO & Non-Independent Executive Chairman Mr. Christopher Urmson Ph.D. | ||
Sector Technology | Industry Information Technology Services | Full time employees 1800 | Website https://aurora.tech |
Full time employees 1800 | Website https://aurora.tech | ||
Aurora Innovation, Inc. operates as a self-driving technology company in the United States. It focuses on developing Aurora Driver, a platform that brings a suite of self-driving hardware, software, and data services together to adapt and interoperate various vehicle types and applications. The company was founded in 2017 and is headquartered in Pittsburgh, Pennsylvania.
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