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Upturn AI SWOT - About
Aurora Innovation Inc (AUR)
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Upturn Advisory Summary
08/28/2025: AUR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $10.22
1 Year Target Price $10.22
| 3 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.23% | Avg. Invested days 30 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.65B USD | Price to earnings Ratio - | 1Y Target Price 10.22 |
Price to earnings Ratio - | 1Y Target Price 10.22 | ||
Volume (30-day avg) 10 | Beta 2.5 | 52 Weeks Range 3.81 - 10.77 | Updated Date 08/29/2025 |
52 Weeks Range 3.81 - 10.77 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.47 |
Earnings Date
Report Date 2025-07-30 | When - | Estimate -0.1195 | Actual -0.11 |
Profitability
Profit Margin - | Operating Margin (TTM) -23000% |
Management Effectiveness
Return on Assets (TTM) -25.32% | Return on Equity (TTM) -43.69% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 9449567232 | Price to Sales(TTM) 10647.55 |
Enterprise Value 9449567232 | Price to Sales(TTM) 10647.55 | ||
Enterprise Value to Revenue 9449.57 | Enterprise Value to EBITDA -3.95 | Shares Outstanding 1506040064 | Shares Floating 1113362775 |
Shares Outstanding 1506040064 | Shares Floating 1113362775 | ||
Percent Insiders 26.09 | Percent Institutions 69.94 |
Upturn AI SWOT
Aurora Innovation Inc
Company Overview
History and Background
Aurora Innovation Inc., founded in 2017 by Chris Urmson, Sterling Anderson, and Drew Bagnell, focuses on developing self-driving technology. Initially focused on autonomous driving software, Aurora has evolved through partnerships, acquisitions (e.g., Uber's ATG), and strategic shifts to concentrate on autonomous trucking.
Core Business Areas
- Aurora Driver: The Aurora Driver is an autonomous driving system designed for integration into trucks and passenger vehicles. It includes software, hardware, and data services necessary for Level 4 autonomous driving.
- Aurora Horizon: Aurora Horizon is a subscription-based service that provides autonomous trucking as a service (ATaaS). It includes the Aurora Driver, vehicle hardware, and operational support.
- Aurora Connect: Aurora Connect is a service designed for ride-hailing and other passenger transportation applications utilizing the Aurora Driver.
Leadership and Structure
Chris Urmson serves as the CEO. The company has a structured engineering, product, and operations team focused on advancing its autonomous driving technology.
Top Products and Market Share
Key Offerings
- Aurora Driver: The Aurora Driver is the core self-driving technology platform. Market share data is difficult to pinpoint exactly, but Aurora is a major player in the autonomous trucking technology sector. Competitors include Waymo Via, TuSimple (though facing issues), and Plus. Revenue data on the Aurora Driver is not publicly broken out but forms the basis for their Aurora Horizon subscription service.
- Aurora Horizon: Aurora Horizon is the autonomous trucking subscription service. Market share is nascent but growing. Competitors include Waymo Via and Plus. There is no revenue available for this product.
Market Dynamics
Industry Overview
The autonomous vehicle industry is rapidly evolving, with increasing investment in autonomous trucking and delivery. Regulatory hurdles and public perception remain significant challenges.
Positioning
Aurora positions itself as a leader in autonomous driving technology, particularly for trucking. Its competitive advantages include its integrated hardware and software approach and strategic partnerships.
Total Addressable Market (TAM)
The TAM for autonomous trucking is estimated to be in the hundreds of billions of dollars annually. Aurora is positioned to capture a significant share of this market through its Aurora Horizon service.
Upturn SWOT Analysis
Strengths
- Experienced Leadership
- Advanced Technology
- Strategic Partnerships
- Comprehensive Autonomous Driving Solution
Weaknesses
- High R&D Costs
- Regulatory Uncertainty
- Dependence on Partners
- Limited Commercial Deployment
Opportunities
- Expanding Autonomous Trucking Market
- Partnerships with OEMs
- Government Funding and Support
- Advancements in Sensor Technology
Threats
- Intense Competition
- Technological Disruptions
- Public Perception and Safety Concerns
- Economic Downturn
Competitors and Market Share
Key Competitors
- GOOGL
- TRUCK
- PLUS
Competitive Landscape
Aurora faces intense competition from Waymo (GOOGL) and other established players. Its key advantages include its specific focus on autonomous trucking and strategic partnerships. Disadvantages include limited commercial deployment and high cash burn.
Major Acquisitions
Uber's Advanced Technologies Group (ATG)
- Year: 2020
- Acquisition Price (USD millions): 400
- Strategic Rationale: Acquisition provided access to ATG's team, technology, and data, accelerating Aurora's autonomous vehicle development.
Growth Trajectory and Initiatives
Historical Growth: Aurora has demonstrated growth in its technology and partnerships, but commercial deployment is still in early stages.
Future Projections: Analyst projections vary widely, dependent on successful commercialization and market adoption of autonomous trucking.
Recent Initiatives: Recent initiatives include expanding partnerships with trucking companies, focusing on key autonomous trucking routes, and cost optimization efforts.
Summary
Aurora Innovation is a key player in the autonomous trucking space with advanced technology and strategic partnerships. However, high R&D costs and regulatory uncertainty pose challenges. Successful commercial deployment and market adoption are crucial for its future growth and needs to manage and limit cash burn. The company needs to look out for technological disruptions by competitors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Earnings Call Transcripts
- Analyst Reports
- Industry News and Publications
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice, and investment decisions should be made after conducting thorough due diligence and consulting with a qualified financial advisor. Market share data is based on estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Aurora Innovation Inc
Exchange NASDAQ | Headquaters Pittsburgh, PA, United States | ||
IPO Launch date 2021-05-10 | Co-Founder, CEO & Non-Independent Executive Chairman Mr. Christopher Urmson Ph.D. | ||
Sector Technology | Industry Information Technology Services | Full time employees 1800 | Website https://aurora.tech |
Full time employees 1800 | Website https://aurora.tech | ||
Aurora Innovation, Inc. operates as a self-driving technology company in the United States. It focuses on developing Aurora Driver, a platform that brings a suite of self-driving hardware, software, and data services together to adapt and interoperate various vehicle types and applications. The company was founded in 2017 and is headquartered in Pittsburgh, Pennsylvania.
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