Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
GOOGL 
Alphabet Inc Class A (GOOGL)
Top performer
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/15/2025: GOOGL (4-star) is a STRONG-BUY. BUY since 79 days. Simulated Profits (47.56%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
68 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $232.56
1 Year Target Price $232.56
| 40 | Strong Buy |
| 16 | Buy |
| 12 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 108.91% | Avg. Invested days 88 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 2.92T USD | Price to earnings Ratio 25.64 | 1Y Target Price 232.56 |
Price to earnings Ratio 25.64 | 1Y Target Price 232.56 | ||
Volume (30-day avg) 68 | Beta 1.01 | 52 Weeks Range 140.23 - 252.41 | Updated Date 09/14/2025 |
52 Weeks Range 140.23 - 252.41 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 0.42% | Basic EPS (TTM) 9.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 31.12% | Operating Margin (TTM) 32.43% |
Management Effectiveness
Return on Assets (TTM) 16.79% | Return on Equity (TTM) 34.83% |
Valuation
Trailing PE 25.64 | Forward PE 22.83 | Enterprise Value 2855795600000 | Price to Sales(TTM) 7.85 |
Enterprise Value 2855795600000 | Price to Sales(TTM) 7.85 | ||
Enterprise Value to Revenue 7.69 | Enterprise Value to EBITDA 18.1 | Shares Outstanding 5816999936 | Shares Floating 10836465880 |
Shares Outstanding 5816999936 | Shares Floating 10836465880 | ||
Percent Insiders 0.26 | Percent Institutions 80.91 |
Upturn AI SWOT
Alphabet Inc Class A
Company Overview
History and Background
Alphabet Inc. Class A (GOOGL) was created in 2015 as a restructuring of Google, founded in 1998 by Larry Page and Sergey Brin. This restructuring aimed to separate Google's core businesses from other ventures.
Core Business Areas
- Google Services: Encompasses Google's primary products, including search, advertising, YouTube, Android, Chrome, Google Cloud, Maps, and Google Play. Generates revenue primarily through advertising.
- Google Cloud: Provides cloud computing services, including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).
- Other Bets: Includes various ventures such as Verily (life sciences), Waymo (autonomous driving), Calico (aging research), and X (moonshot factory).
Leadership and Structure
Sundar Pichai is the CEO of Google and Alphabet. Larry Page and Sergey Brin stepped down from their executive roles but remain board members and significant shareholders. Alphabet operates under a holding company structure, allowing for independent management of various subsidiaries.
Top Products and Market Share
Key Offerings
- Google Search: Dominant search engine with over 90% global market share. Generates revenue primarily through advertising. Competitors include Bing (MSFT) and DuckDuckGo.
- YouTube: Leading video-sharing platform with over 2.5 billion monthly active users. Revenue comes from advertising and subscriptions (YouTube Premium). Competitors include TikTok (private) and Netflix (NFLX).
- Android: The most widely used mobile operating system. Monetized through Google Play Store and other Google services. Competitors include iOS (AAPL).
- Google Cloud Platform (GCP): One of the largest cloud providers, competing with AWS and Azure. Market share is estimated to be around 10%.
Market Dynamics
Industry Overview
The industry is driven by digital advertising, cloud computing, and technological innovation, with high growth potential in areas like AI, machine learning, and autonomous driving.
Positioning
Alphabet is a technology conglomerate with a dominant position in online advertising, search, mobile operating systems, and cloud computing. Its competitive advantage lies in its vast data resources, technological expertise, and brand recognition.
Total Addressable Market (TAM)
The TAM for digital advertising, cloud computing, and related technology services is estimated to be in the trillions of dollars. Alphabet is well-positioned to capture a significant portion of this TAM through its diverse product offerings.
Upturn SWOT Analysis
Strengths
- Dominant market share in search and online advertising
- Strong brand recognition
- Vast data resources
- Technological expertise
- Large cash reserves
Weaknesses
- Over-reliance on advertising revenue
- Regulatory scrutiny
- High R&D spending with uncertain returns
- Dependence on key personnel
- Privacy concerns
Opportunities
- Growth in cloud computing
- Expansion in AI and machine learning
- Development of autonomous driving technology
- Increased adoption of digital advertising in emerging markets
- Expansion in healthcare through Verily
Threats
- Increased competition in cloud computing
- Regulatory challenges related to antitrust and privacy
- Economic downturn affecting advertising spending
- Rapid technological advancements
- Data security breaches
Competitors and Market Share
Key Competitors
- MSFT
- AMZN
- META
- AAPL
Competitive Landscape
Alphabet's competitive advantages include its dominant search engine, vast data resources, and strong brand. However, it faces challenges from competitors in cloud computing (Amazon, Microsoft), social media (Meta), and mobile operating systems (Apple).
Major Acquisitions
Mandiant
- Year: 2022
- Acquisition Price (USD millions): 5400
- Strategic Rationale: Acquisition of Mandiant to bolster Google Cloud's cybersecurity offerings and provide a more comprehensive security portfolio to customers.
Growth Trajectory and Initiatives
Historical Growth: Discuss Alphabet Inc Class A's growth trends over the past years. Analysis of the financials statements should be performed in this section.
Future Projections: Provide projections for Alphabet Inc Class A's future growth based on analyst estimates. Analysis of the financials statements should be performed in this section.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Alphabet Inc Class A. Analysis of the financials statements should be performed in this section.
Summary
Alphabet is a strong company with a dominant position in online advertising and search. Its cloud computing and other ventures show promise for future growth. However, regulatory scrutiny and increasing competition pose challenges that need to be addressed. The company's heavy reliance on advertising revenue also presents a potential vulnerability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Alphabet Inc Class A
Exchange NASDAQ | Headquaters Mountain View, CA, United States | ||
IPO Launch date 2004-08-19 | CEO & Director Mr. Sundar Pichai | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 187103 | Website https://abc.xyz |
Full time employees 187103 | Website https://abc.xyz | ||
Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers AI infrastructure, Vertex AI platform, cybersecurity, data and analytics, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.