Alphabet Inc Class A logo

Alphabet Inc Class A(GOOGL)

Top Performer Top performer
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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL
5-STAR RATING
PASS
LAST CLOSE
$342.36
09/24/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Upturn Advisory & Investor View for GOOGL

09/24/2026: GOOGL (5-star) is currently NOT-A-BUY. Pass it for now.

Alphabet Inc. is a leading global technology company primarily known for its search engine and YouTube platform, which generate a vast, consistent stream of advertising revenue. Its main strength lies in its expansive digital ecosystem and growing cloud computing division, both supported by deep AI integration. The primary investment story centers on the company’s ability to successfully transition its core business into an AI-first framework while maintaining profitability in cloud services. Key risks include intense regulatory scrutiny, competitive pressure from generative AI platforms, and the need to balance high infrastructure costs. Alphabet may best suit investors looking for long-term growth; stakeholders should monitor developments in AI product adoption and antitrust litigation outcomes.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitThe company's consistent exposure to high-growth areas like AI and Cloud supports a long-term growth thesis.
Momentum investorStrong fit while signal remains positiveAlphabet often captures strong market momentum when innovation cycles align with sentiment.
Value investorMixed fitValuation fluctuates, but the company's solid fundamentals often command a premium multiple.
Dividend investorWeak fitWhile a dividend now exists, Alphabet is primarily a growth-oriented stock rather than an income-generating one.
Low-risk investorMixed fitThe company is a blue-chip entity, but exposure to regulatory and tech-cycle risks adds volatility.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityMediumTechnology stocks are subject to periodic market-wide fluctuations based on interest rates and sector sentiment.
Valuation riskMediumTrading at high multiples can lead to significant corrections if growth targets are missed.
Competition risk (AI competition)HighThe rapid emergence of AI competitors threatens the long-term defensibility of core Search revenues.
Business qualityStrongAlphabet possesses exceptionally strong, cash-generative franchises with wide economic moats.
Dividend incomeLowThe dividend yield is currently low and not the primary driver of investment returns.
Execution riskMediumSuccessfully transitioning from a legacy search provider to an AI-first company requires significant operational shifts.

Price Behavior

Strong Uptrend
PRICE PATH

Strong Uptrend

The stock has maintained a strong upward price trend across the last three quarters.

Moderately Choppy
PRICE STABILITY

Moderately Choppy

The stock has experienced noticeable price swings while retaining some directional structure.

Analysis of Past Performance

Type Stock
Historic Profit 110.92%
Avg. Invested days 72
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 5.0
Stock Returns Performance Upturn Returns Performance icon 5.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 09/24/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
GOOGL receives a 4-star rating, supported by solid unit economics, solid company fundamentals, solid quantitative characteristics, and strong analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
GOOGL has solid overall fundamentals (4 stars), with solid financial health, solid growth momentum, and solid ownership. In FY2025 versus FY2024, solid earnings growth (+32.0%) and strong cash generation (FCF margin 18.2%) are partially offset by modest insider ownership of 1.60%.

Financial Health Rating

★★★★★
GOOGL's financial health is supported by strong cash strength, including free-cash-flow generation of $73.3B (18.2% of revenue). Operating efficiency is solid (4 stars), which helps explain the 4-star overall score.

Growth Momentum Score

★★★★★
Earnings growth is GOOGL's strongest growth driver at +32.0% FY2025 versus FY2024 (solid, 4 stars). Revenue growth (+15.1%, solid) and free-cash-flow growth (+0.7%, moderate) are also constructive, though not equally high across every growth measure.

Ownership

★★★★★
Institutional ownership is 81.0% and approximately 185.4% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 1.60% provides only moderate management-shareholder alignment.

Top 5 Institutional Investors

BlackRock Inc 3.65%
Vanguard Capital Management, LLC 3.09%
FMR Inc 1.93%
State Street Corp 1.85%
Geode Capital Management, LLC 1.24%

Unit Economics (Per $1K Revenue)

★★★★★
GOOGL generates approximately $597 of gross profit, $321 of operating income, and $182 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Strong margins, cash conversion, and capital efficiency support the rating.

Economic Dimensions

★★★★★
Effective Tax Rate: 16.78%

Quantitative Style Profile

★★★★★
GOOGL has a high-quality, large-cap, liquid profile. Weak momentum is the primary drawback, while valuation that is moderately attractive rather than deeply discounted.

Style Classification

Quality Focused

Quality TiltHigh VolatilityLarge / Mega Cap StabilityHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 4.13T USD
Price to earnings Ratio 17.6
1Y Target Price 429.46
Price to earnings Ratio 17.6
1Y Target Price 429.46
Volume (30-day avg) 24.6M shares
Beta 1.23
52 Weeks Range 235.23 - 408.10
Updated Date 09/24/2026
52 Weeks Range 235.23 - 408.10
Updated Date 09/24/2026
Dividends yield (FY) 0.24%
Basic EPS (TTM) 19.19

How Company Makes Money

Business areaWhat it includesRetail investor read
Google Search & OtherRevenue from search ads, Gmail, Maps, and Google Play.This is the primary engine of the company, generating the bulk of its cash.
YouTube AdsAdvertising revenue generated from YouTube platform content.A key growth driver capturing significant time-spent from global users.
Google CloudEnterprise infrastructure, cloud services, and AI solutions.The fastest-growing segment, critical for long-term cloud and AI positioning.
Geography: North AmericaTotal revenue derived from the US and Canada.The largest regional market, reflecting high penetration and spending power.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE 17.6
Forward PE 22.83
Enterprise Value 4.16T
Price to Sales(TTM) 9.27
Enterprise Value 4.16T
Price to Sales(TTM) 9.27
Enterprise Value to Revenue 9.34
Enterprise Value to EBITDA 12.74
Shares Outstanding 5.87B
Shares Floating 10.88B
Shares Outstanding 5.87B
Shares Floating 10.88B
Percent Insiders 1.6
Percent Institutions 80.99

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

News (Last Updated: 09/24/2026)

About Alphabet Inc Class A

Exchange NASDAQ
Headquarters Mountain View, CA, United States
IPO Launch date 2004-08-19
CEO & Director Mr. Sundar Pichai
Sector Communication Services
Industry Internet Content & Information
Full time employees 198933
Full time employees 198933

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in Google Play and YouTube; and devices, as well as the provision of YouTube consumer subscription services, such as YouTube TV, YouTube Music and Premium, NFL Sunday Ticket, and Google One. The Google Cloud segment offers consumption-based fees and subscriptions for AI solutions, including AI infrastructure, Vertex AI platform, and Gemini enterprise. It also provides cybersecurity, and data and analytics services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet; and other enterprise services. The Other Bets segment sells transportation and internet services. Alphabet Inc. was incorporated in 1998 and is headquartered in Mountain View, California.