Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
BALY 
Bally\'s Corp (BALY)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/17/2025: BALY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $11
1 Year Target Price $11
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.91% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 491.23M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) 5 | Beta 2.05 | 52 Weeks Range 8.46 - 18.98 | Updated Date 09/17/2025 |
52 Weeks Range 8.46 - 18.98 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -10.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -23.55% | Operating Margin (TTM) 3.25% |
Management Effectiveness
Return on Assets (TTM) 0.16% | Return on Equity (TTM) -111.7% |
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 6015705020 | Price to Sales(TTM) 0.2 |
Enterprise Value 6015705020 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 49122900 | Shares Floating 7192575 |
Shares Outstanding 49122900 | Shares Floating 7192575 | ||
Percent Insiders 12.49 | Percent Institutions 80.24 |
Upturn AI SWOT
Bally's Corp
Company Overview
History and Background
Bally's Corporation has a complex history, evolving from a pinball and slot machine manufacturer into a diversified gaming and entertainment company. Its roots trace back to 1932 as Advanced Patent Technology, later becoming Bally Manufacturing. Significant milestones include acquiring casinos, expanding into online gaming, and rebranding to Bally's Corporation in 2020 after Twin River Worldwide Holdings acquired the Bally's brand.
Core Business Areas
- Casino Operations: Owns and operates casinos across the United States, offering a variety of gaming options, including slot machines, table games, and poker rooms.
- Online Gaming & Sports Betting: Provides online casino games and sports betting platforms under the Bally's brand in various states where permitted.
- International Interactive: Operates Gamesys Group (Acquired in 2021), a leading international online gaming operator.
Leadership and Structure
The leadership team is headed by Robeson Reeves as CEO. The organizational structure includes executive leadership overseeing different business segments, such as casino operations, online gaming, and international interactive.
Top Products and Market Share
Key Offerings
- Casino Gaming: Traditional casino games, slot machines, and table games at physical locations. The market is highly competitive, with players like MGM Resorts and Caesars Entertainment holding significant market share. Revenue is dependent on location and casino popularity.
- Bally's Interactive (Online Casino and Sportsbook): Online casino games and sports betting platform. Competitors include DraftKings and FanDuel. Market share is still evolving as online gambling regulations vary by state.
- Gamesys (International Online Gaming): Diverse portfolio of online casino games available in multiple markets. Competes with Entain and Flutter Entertainment. This is a significant revenue generator and holds a stronger market share internationally.
Market Dynamics
Industry Overview
The gaming industry is dynamic, with traditional casinos facing competition from online gaming and sports betting. Legalization trends and technological advancements are shaping the market. Expansion into new markets and technology investment are vital.
Positioning
Bally's is positioned as a diversified gaming company with a focus on both physical casinos and online platforms. Its competitive advantages include brand recognition, geographic diversification, and expansion into online gaming.
Total Addressable Market (TAM)
The global gambling market is expected to reach $153.87 billion in 2028. Bally's Corp is trying to capitalize on that by expanding into online gaming markets. But still has limited footprint as of now.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Diversified Revenue Streams (Casino, Online)
- Geographic Diversification (US & International)
- Growth in Online Gaming Sector
Weaknesses
- High Debt Levels
- Relatively Smaller Market Share Compared to Industry Leaders
- Regulatory Uncertainty in Online Gaming
- Dependence on Economic Conditions
Opportunities
- Further Expansion in Online Gaming Market
- Potential for New State Legalizations
- Acquisitions and Partnerships
- Growth in Esports Betting
Threats
- Increased Competition
- Economic Downturns
- Changes in Gaming Regulations
- Cybersecurity Threats
Competitors and Market Share
Key Competitors
- DKNG
- PDYPY
- MGM
Competitive Landscape
Bally's faces strong competition from established casino operators and emerging online gaming companies. Its advantages include its brand recognition and diversified business model. Its disadvantages include a smaller market share and high debt levels.
Major Acquisitions
Gamesys Group
- Year: 2021
- Acquisition Price (USD millions): 2700
- Strategic Rationale: Expanded Bally's presence in the international online gaming market and added a diverse portfolio of online casino games. Gamesys provides significant revenue and international exposure.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and expansion into online gaming. The company has invested in technology and marketing to drive revenue growth.
Future Projections: Future growth is projected to be driven by continued expansion in online gaming, new market entries, and potential acquisitions. Analyst estimates vary depending on the company's ability to execute its strategy.
Recent Initiatives: Recent initiatives include launching new online gaming platforms, expanding into new states, and acquiring strategic assets. They are heavily reliant on M&A for growth
Summary
Bally's Corporation is a gaming and entertainment company with a diversified business model that includes casinos, online gaming, and international operations. The company has been growing through acquisitions and expansion into new markets. However, Bally's faces challenges such as high debt levels, increased competition, and regulatory uncertainty. The company needs to demonstrate profitability and reduce debt to improve shareholder value.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Financial news sources
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial professional.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bally's Corp
Exchange NYSE | Headquaters Providence, RI, United States | ||
IPO Launch date 2019-03-29 | President, CEO & Director Mr. Robeson Mandela Reeves | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 10000 | |
Full time employees 10000 | |||
Bally's Corporation operates as a casino-entertainment company. The company operates through Casinos & Resorts, International Interactive and North America Interactive segments. It owns and manages casinos in the United States, a golf course in New York, a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The company also owns casino in Newcastle, the United Kingdom; Bally Bet, a sports betting platform; and Bally Casino, as well as is involved in the interactive gaming operations, and lottery management and services businesses. Its casino operations include slot machines, table games, and hotel rooms. It also has rights to developable land in Las Vegas. Bally's Corporation was formerly known as Twin River Worldwide Holdings, Inc. and changed its name to Bally's Corporation in November 2020. The company was incorporated in 2004 and is headquartered in Providence, Rhode Island.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.