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BALY 
Bally\'s Corp (BALY)
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Upturn Advisory Summary
12/24/2025: BALY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $16.75
1 Year Target Price $16.75
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 35.78% | Avg. Invested days 50 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 873.12M USD | Price to earnings Ratio - | 1Y Target Price 16.75 |
Price to earnings Ratio - | 1Y Target Price 16.75 | ||
Volume (30-day avg) 5 | Beta 2.05 | 52 Weeks Range 8.46 - 20.74 | Updated Date 12/27/2025 |
52 Weeks Range 8.46 - 20.74 | Updated Date 12/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -18.55 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.41% | Operating Margin (TTM) 4.65% |
Management Effectiveness
Return on Assets (TTM) 0.36% | Return on Equity (TTM) -115.63% |
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 6318139331 | Price to Sales(TTM) 0.35 |
Enterprise Value 6318139331 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 49162136 | Shares Floating 10505948 |
Shares Outstanding 49162136 | Shares Floating 10505948 | ||
Percent Insiders 12.49 | Percent Institutions 75.78 |
Upturn AI SWOT
Bally's Corp
Company Overview
History and Background
Bally's Corporation, originally founded as the Bally Manufacturing Corporation in 1932, evolved from a pinball machine manufacturer to a major player in the casino and gaming industry. Over the decades, it underwent numerous ownership changes and strategic shifts, including significant expansions into casino operations. In recent years, the company has focused on rebranding and expanding its portfolio of casinos and online gaming offerings.
Core Business Areas
- Casino Operations: Owns and operates casinos and resorts across various US states. These facilities offer traditional gaming (slot machines, table games), hotel accommodations, dining, entertainment, and convention facilities.
- Online Gaming and Sports Betting: Operates a growing online platform offering sports betting and iGaming (online casino games) in states where it is legally permitted. This segment is a key focus for future growth.
Leadership and Structure
Bally's Corp is led by a management team with experience in the gaming and hospitality sectors. The organizational structure is typical for a multi-property casino operator, with divisions overseeing operations, finance, marketing, human resources, and legal affairs, alongside a dedicated online gaming division.
Top Products and Market Share
Key Offerings
- Casino Resorts: Bally's operates a portfolio of casino resorts, each offering a unique set of amenities and gaming experiences. Market share varies significantly by individual property and its local market. Competitors include other regional and national casino operators such as Penn Entertainment, Boyd Gaming, and Caesars Entertainment.
- Online Sports Betting & iGaming: Bally's offers mobile sports betting and online casino games through its Bally Bet platform. The market share in this rapidly evolving segment is highly fragmented. Key competitors include DraftKings, FanDuel, BetMGM, and Caesars Sportsbook.
Market Dynamics
Industry Overview
The casino and gaming industry is mature, with growth driven by expansion into new markets (especially online) and innovation in entertainment offerings. The online gaming and sports betting sector is experiencing rapid growth and intense competition, fueled by deregulation and increasing consumer adoption.
Positioning
Bally's Corp is positioned as a regional casino operator with a growing ambition in the online gaming space. Its competitive advantages lie in its existing land-based casino footprint, which can serve as a base for online customer acquisition, and its strategy of acquiring and integrating smaller, regional assets. However, it faces significant competition from larger, more established players in both land-based and online gaming.
Total Addressable Market (TAM)
The US casino gaming market is valued in the tens of billions of dollars annually, with the online sports betting and iGaming market projected to grow significantly, potentially reaching tens of billions more in the coming years. Bally's Corp aims to capture a meaningful share of this TAM through its diversified offerings and strategic expansion, though it currently holds a smaller percentage compared to industry leaders.
Upturn SWOT Analysis
Strengths
- Established land-based casino portfolio
- Growing online gaming presence
- Strategic acquisition strategy
- Brand recognition (though evolving)
Weaknesses
- Smaller scale compared to major competitors
- Dependence on specific regional markets for land-based revenue
- Challenges in achieving profitability in the competitive online space
- Brand perception may still be tied to its older identity
Opportunities
- Expansion of legal online gaming and sports betting markets
- Leveraging existing casino customers for online adoption
- Further strategic acquisitions to broaden geographic reach and offerings
- Development of innovative gaming technologies and experiences
Threats
- Intensifying competition in both land-based and online gaming
- Regulatory changes and evolving legal landscapes for gaming
- Economic downturns affecting consumer discretionary spending
- Technological disruptions and cybersecurity risks
Competitors and Market Share
Key Competitors
- Penn Entertainment (PENN)
- Boyd Gaming Corporation (BYD)
- Caesars Entertainment, Inc. (CZR)
- DraftKings Inc. (DKNG)
- Flutter Entertainment plc (FLUT)
Competitive Landscape
Bally's Corp faces intense competition from larger, more established gaming companies with greater financial resources and brand recognition, particularly in the online space. Its advantages lie in its agile acquisition strategy and potential to leverage its land-based assets for online growth. However, it lags behind market leaders in terms of scale, technology investment, and integrated digital platforms.
Major Acquisitions
J.F. Gaming LLC (MontBleu Casino Resort)
- Year: 2020
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expansion into the Lake Tahoe market, adding a significant property to its portfolio and diversifying its geographic footprint.
Nevada Gold & Casinos, Inc.
- Year: 2021
- Acquisition Price (USD millions): 124
- Strategic Rationale: Acquisition of properties in Nevada and Arizona, further strengthening its regional presence and market access.
West Virginia Online Sports Betting and iGaming Platform
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Entry into the online gaming market in West Virginia, laying the groundwork for its Bally Bet digital expansion.
Growth Trajectory and Initiatives
Historical Growth: Bally's has pursued growth primarily through strategic acquisitions of land-based casinos and expansion into online gaming. Historical growth has been characterized by periods of significant expansion and integration challenges, with revenue generally increasing due to asset additions. Profitability has been more variable.
Future Projections: Future projections for Bally's Corp are typically guided by analyst estimates, which often focus on the continued build-out of its online sports betting and iGaming platforms, potential further land-based acquisitions, and the realization of synergies from existing operations. Growth is expected to be driven by expanding its digital footprint and market share in key states.
Recent Initiatives: Recent initiatives include the ongoing launch and expansion of its Bally Bet online platform across various US states, integration of newly acquired casino properties, and efforts to enhance customer loyalty programs and on-property experiences.
Summary
Bally's Corp is a dynamic casino and gaming company actively pursuing growth through acquisitions and online expansion. Its strengths lie in its evolving portfolio of land-based casinos and a strategic push into the burgeoning online sports betting and iGaming market. However, it faces considerable challenges from larger, more established competitors. Key areas to monitor are its ability to successfully integrate acquisitions, achieve profitability in the highly competitive online sector, and navigate regulatory landscapes to capitalize on future market opportunities.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Bally's Corporation Official Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters, Wall Street Journal)
- Industry Analysis Reports (e.g., Grand View Research, Statista)
- Stock Market Data Providers
Disclaimers:
This JSON output is an analysis based on publicly available information and AI interpretation. It is not financial advice. Investors should conduct their own due diligence before making any investment decisions. Market share data is an estimation and can vary based on reporting methodology and time period.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bally's Corp
Exchange NYSE | Headquaters Providence, RI, United States | ||
IPO Launch date 2019-03-29 | President, CEO & Director Mr. Robeson Mandela Reeves | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 10000 | Website https://www.ballys.com |
Full time employees 10000 | Website https://www.ballys.com | ||
Bally's Corporation is a fast-growing national brand with 20 casinos internationally including 1 retail casino in Newcastle, UK, 11 states across the US, along with a golf course in New York and a horse racetrack in Colorado and holds OSB licenses in 13 jurisdictions in North America. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally International Interactive division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A., a global lottery management and services business. As a global, entertainment-focused, omni-channel leader in retail and online gaming, Bally's serves over 11 million domestic and 20 million international customers through its loyalty programs. With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
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