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Upturn AI Summary - About
Bally\'s Corp(BALY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BALY
09/25/2026: BALY (1-star) is currently NOT-A-BUY. Pass it for now.
Bally's Corp is an omni-channel gaming entity that combines a stable regional casino business with a growing digital interactive platform. The company's main strength lies in its physical asset base, which provides necessary cash flow to support its ambitious expansion into online sports betting and iGaming. While the opportunity to capture share in the evolving digital market is significant, Bally's faces notable risks, including high debt levels, intense competition from well-funded rivals, and execution challenges regarding digital profitability. The stock is generally better suited for investors with a higher risk tolerance, and key developments to monitor include management's progress on debt reduction and digital platform performance.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through digital adoption but faces significant execution challenges. |
| Momentum investor | Weak fit | The stock has experienced significant volatility and is not currently defined by a strong upward price trend. |
| Value investor | Mixed fit | The stock may appear attractively priced to some, but debt levels cloud the valuation picture. |
| Dividend investor | Weak fit | Bally's does not currently pay a meaningful dividend, prioritizing growth and debt management. |
| Low-risk investor | Weak fit | High debt and sector volatility make this unsuitable for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock exhibits significant price swings due to sector sensitivity and corporate developments. |
| Valuation risk | Medium / high | The complexity of integrating digital and physical assets complicates valuation. |
| Competition risk (Digital sports betting) | High | Intense competition from well-capitalized digital players pressures margins. |
| Business quality | Medium | The business model is transitioning, making long-term performance harder to forecast. |
| Dividend income | Low / none | Investors should not rely on this stock for income. |
| Execution risk | High | Successfully integrating multiple acquisitions is critical to future profitability. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit 34.41% | Avg. Invested days 61 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 706.57M USD | Price to earnings Ratio - | 1Y Target Price 9.33 |
Price to earnings Ratio - | 1Y Target Price 9.33 | ||
Volume (30-day avg) 154.7K shares | Beta 2.05 | 52 Weeks Range 8.44 - 20.74 | Updated Date 09/26/2026 |
52 Weeks Range 8.44 - 20.74 | Updated Date 09/26/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -14.68 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Casinos & Resorts | Physical gaming floor revenue, hotel stays, food and beverage, and event hosting. | This is the stable, cash-generating core of the company. |
| Bally's Interactive | Online sports betting and iGaming wagering revenue. | This is the growth-focused, high-risk segment of the company. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 7.13B | Price to Sales(TTM) 0.24 |
Enterprise Value 7.13B | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 50.47M | Shares Floating 11.67M |
Shares Outstanding 50.47M | Shares Floating 11.67M | ||
Percent Insiders 12.5 | Percent Institutions 75.53 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Bally's Corp
Exchange NYSE | Headquarters Providence, RI, United States | ||
IPO Launch date 2019-03-29 | CEO & Director Mr. Robeson Mandela Reeves | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 11700 | Website https://www.ballys.com |
Full time employees 11700 | Website https://www.ballys.com | ||
Bally's Corporation is a fast-growing global entertainment brand with 20 casinos across 11 U.S. states and one casino in Newcastle, UK, along with a golf course in New York and horse racetracks in Colorado and forthcoming in Wyoming. Bally's also owns Bally Bet, a first-in-class sports betting and iGaming platform licensed in 16 jurisdictions in North America. Bally's holds a majority interest in Bally's Intralot S.A., a leading lottery solutions supplier and gaming operator active in 39 jurisdictions worldwide. Bally's casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas, has been awarded a license to build a full-scale casino and resort in The Bronx, New York, and an integrated destination resort in Chicago, Illinois. Bally's is the first publicly traded gaming company to achieve Minority Business Enterprise (MBE) certification through the National Minority Supplier Development Council (NMSDC). Bally's has over 12,000 employees across the world, recognized for their innovation, energy, and dedication to creating thrilling gaming experiences. Bally's Corporation was incorporated in 2004 and is based in Providence, United States. The firm is incorporated in Delaware.
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