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BALY 
Bally\'s Corp (BALY)
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Upturn Advisory Summary
02/27/2026: BALY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $16.25
1 Year Target Price $16.25
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 699.09M USD | Price to earnings Ratio - | 1Y Target Price 16.25 |
Price to earnings Ratio - | 1Y Target Price 16.25 | ||
Volume (30-day avg) 5 | Beta 2.05 | 52 Weeks Range 8.46 - 20.74 | Updated Date 02/28/2026 |
52 Weeks Range 8.46 - 20.74 | Updated Date 02/28/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -14.85 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-02-19 | When - | Estimate -0.7557 | Actual - |
Profitability
Profit Margin -17.41% | Operating Margin (TTM) 4.65% |
Management Effectiveness
Return on Assets (TTM) 0.36% | Return on Equity (TTM) -115.63% |
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 6167211573 | Price to Sales(TTM) 0.28 |
Enterprise Value 6167211573 | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 49162136 | Shares Floating 10483826 |
Shares Outstanding 49162136 | Shares Floating 10483826 | ||
Percent Insiders 12.49 | Percent Institutions 76.17 |
Upturn AI SWOT
Bally's Corp
Company Overview
History and Background
Bally's Corporation, originally founded as Sterling New England, Inc. in 1969, evolved through a series of acquisitions and rebranding efforts to become Bally's Corporation in 2020. The company has a history rooted in gaming and hospitality, expanding significantly through the acquisition of casino properties and online gaming platforms. Key milestones include its acquisition of the Bally's brand from Caesars Entertainment and its strategic move into online sports betting and iGaming.
Core Business Areas
- Casinos and Resorts: Operates and manages a portfolio of casinos and resorts across various US states, offering traditional gaming, hotel accommodations, food and beverage services, and entertainment.
- Online Sports Betting and iGaming: Develops and operates online sports betting and casino gaming platforms, leveraging proprietary technology and partnerships to expand its digital footprint.
Leadership and Structure
Bally's Corporation is led by a management team with experience in the gaming and entertainment industries. The organizational structure is designed to manage its diverse portfolio of land-based casinos and its growing digital operations.
Top Products and Market Share
Key Offerings
- Land-Based Casinos: Bally's operates 16 casinos across 10 states. Specific revenue and market share data for individual casino properties are not readily broken out in a consolidated manner publicly. Competitors vary by state and include large national operators like Caesars Entertainment, MGM Resorts, and Penn Entertainment, as well as regional players.
- Bally's Online Sportsbook & Casino: Offers online sports betting and casino games in states where it has secured licenses. Market share in this rapidly evolving segment is highly competitive, with major players like DraftKings, FanDuel, BetMGM, and Caesars Sportsbook dominating. Performance is dependent on market penetration, marketing spend, and regulatory environments.
Market Dynamics
Industry Overview
The US gaming industry is experiencing a dual-track evolution. Land-based casinos are focused on customer experience and diversification, while the online gaming and sports betting sector is rapidly growing, driven by deregulation and consumer adoption. Both segments are highly competitive and capital-intensive.
Positioning
Bally's Corp is positioned as a diversified gaming operator with a growing presence in both traditional casinos and the digital space. Its strategy involves acquiring and integrating properties, leveraging the Bally's brand, and expanding its online offerings through technology and strategic partnerships. Its competitive advantages lie in its brand recognition and its multi-state land-based footprint, which can serve as a base for online expansion.
Total Addressable Market (TAM)
The TAM for the US gaming market is substantial, with the sports betting and iGaming segment projected to reach tens of billions of dollars in the coming years. Bally's Corp is positioned to capture a portion of this TAM, particularly through its expanding online presence and its established land-based customer base. However, it faces intense competition from larger, more established players with greater brand recognition and marketing budgets.
Upturn SWOT Analysis
Strengths
- Established brand recognition (Bally's)
- Diversified portfolio of land-based casinos
- Strategic acquisitions and growth initiatives
- Increasing presence in the online gaming market
Weaknesses
- Higher debt levels due to acquisitions
- Intense competition in both land-based and online gaming
- Dependence on regulatory approvals for online expansion
- Limited geographic diversification compared to some competitors
Opportunities
- Further expansion of online sports betting and iGaming into new states
- Leveraging land-based casino customers for online acquisition
- Development of proprietary technology and unique gaming experiences
- Strategic partnerships and collaborations
Threats
- Increasing regulatory scrutiny and potential for new taxes/fees
- Economic downturns impacting consumer discretionary spending
- Aggressive competition and price wars in online gaming
- Changing consumer preferences and technological disruptions
Competitors and Market Share
Key Competitors
- Caesars Entertainment (CZR)
- MGM Resorts International (MGM)
- Penn Entertainment (PENN)
- DraftKings (DKNG)
- FanDuel (part of Flutter Entertainment)
Competitive Landscape
Bally's Corp faces a challenging competitive landscape. In land-based casinos, it competes with large, well-capitalized operators. In the online space, it is up against established giants with significant market share and marketing budgets. Its ability to compete effectively depends on its strategic execution, effective marketing, and the development of a compelling user experience.
Major Acquisitions
Jubilee Casino
- Year: 2021
- Acquisition Price (USD millions): 175
- Strategic Rationale: Expansion into the Mississippi market, adding a riverboat casino and hotel.
Landry's LLC Casinos (Tropicana Evansville)
- Year: 2021
- Acquisition Price (USD millions): 117
- Strategic Rationale: Gained a casino property in Indiana, enhancing its Midwest presence.
Monticello Casino & Raceway
- Year: 2021
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquired a racino in New York, expanding its gaming footprint and potential for online gaming.
Bet.Works
- Year: 2021
- Acquisition Price (USD millions): 125
- Strategic Rationale: Acquired a B2B sports betting technology provider to support its online gaming expansion and potentially offer white-label solutions.
Growth Trajectory and Initiatives
Historical Growth: Bally's Corp has demonstrated significant historical growth through a series of strategic acquisitions of casino properties and online gaming assets. This has led to a substantial increase in its operational footprint and revenue base.
Future Projections: Future growth is expected to be driven by the continued expansion of its online sports betting and iGaming operations into new and existing markets, as well as potential further acquisitions of land-based casino assets. Analyst projections will often focus on the ramp-up of its digital offerings and the integration of new properties.
Recent Initiatives: Recent initiatives include strategic acquisitions of casino properties to expand its geographic reach, ongoing development and marketing of its online sports betting and iGaming platforms, and efforts to enhance the customer experience across its integrated resorts.
Summary
Bally's Corp is a dynamic player in the US gaming industry, actively pursuing growth through strategic acquisitions of both land-based casinos and online gaming assets. The company benefits from established brand recognition and a diversified portfolio. However, it faces significant headwinds from intense competition, high debt levels, and the evolving regulatory landscape for online gambling. Continued success will depend on effective integration of acquisitions, successful expansion of its digital offerings, and disciplined financial management to navigate its growth trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Bally's Corporation Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry Analyst Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data is an estimate and can vary based on reporting methodology. Financial figures are subject to change and should be verified with official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bally's Corp
Exchange NYSE | Headquaters Providence, RI, United States | ||
IPO Launch date 2019-03-29 | President, CEO & Director Mr. Robeson Mandela Reeves | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 10000 | Website https://www.ballys.com |
Full time employees 10000 | Website https://www.ballys.com | ||
Bally's Corporation is a fast-growing global entertainment brand with 19 casinos across 11 US states and one casino in Newcastle, UK, along with a golf course in New York and a horse racetrack in Colorado. Bally's also owns Bally Bet, a first-in-class sports betting and igaming platform, licensed in 13 jurisdictions in North America. Bally's holds a majority interest in Bally's Intralot S.A. , a leading lottery solutions supplier and igaming operator. Bally's casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas, has been awarded a license to build a full-scale casino and resort in The Bronx, New York and is developing an integrated destination resort in Chicago, Illinois. Bally's has approximately 10,800 employees across the world, recognized for their innovation, energy, and dedication to creating thrilling gaming experiences.
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