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Upturn AI SWOT - About
BALY 
Bally\'s Corp (BALY)
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Upturn Advisory Summary
07/16/2025: BALY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $13.5
1 Year Target Price $13.5
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.91% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 482.29M USD | Price to earnings Ratio - | 1Y Target Price 13.5 |
Price to earnings Ratio - | 1Y Target Price 13.5 | ||
Volume (30-day avg) 5 | Beta 2.05 | 52 Weeks Range 8.46 - 18.98 | Updated Date 07/16/2025 |
52 Weeks Range 8.46 - 18.98 | Updated Date 07/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -10.28 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.95% | Operating Margin (TTM) 1.84% |
Management Effectiveness
Return on Assets (TTM) 0.2% | Return on Equity (TTM) -65.2% |
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 5821024838 | Price to Sales(TTM) 0.2 |
Enterprise Value 5821024838 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 49013200 | Shares Floating 7087798 |
Shares Outstanding 49013200 | Shares Floating 7087798 | ||
Percent Insiders 12.5 | Percent Institutions 79.52 |
Upturn AI SWOT
Bally's Corp
Company Overview
History and Background
Bally's Corp, formerly Twin River Worldwide Holdings, was founded in 2004. It has grown through acquisitions and expansions, transforming from a regional casino operator to a national gaming and entertainment company. Key milestones include acquiring the Bally's brand and expanding into online gaming and sports betting.
Core Business Areas
- Casinos & Resorts: Operates casinos and resorts across the United States, offering gaming, dining, entertainment, and hotel accommodations.
- Online Gaming & Sports Betting: Provides online casino games, sports betting platforms, and iGaming services in regulated markets.
- International Interactive: Provides free-to-play games globally
Leadership and Structure
Lee Fenton is the Chief Executive Officer. The company has a board of directors overseeing its operations. The organizational structure includes departments for finance, operations, marketing, technology, and legal.
Top Products and Market Share
Key Offerings
- Casino Gaming: Casino gaming offerings at physical locations. Market share data is difficult to pinpoint precisely, but Bally's competes with major players like Caesars and MGM Resorts. Estimated market share for US casino gaming operators would put Bally's around 3-5%. Competitors: Caesars Entertainment (CZR), MGM Resorts International (MGM).
- Online Sports Betting: Bally Bet sports betting platform. The online sports betting market is highly competitive. Market Share is approximately 1%. Competitors: DraftKings (DKNG), FanDuel (Flutter Entertainment (PDYPY)), BetMGM (MGM).
- iGaming (Online Casino): Bally's iGaming platform. Market share data is difficult to pinpoint precisely. Competitors: DraftKings (DKNG), BetMGM (MGM), Caesars Entertainment (CZR)
Market Dynamics
Industry Overview
The gaming industry is evolving with growth in online gaming and sports betting alongside traditional casino operations. Regulatory changes and technological advancements are key drivers.
Positioning
Bally's is positioning itself as an integrated gaming and entertainment company with a strong presence in both physical casinos and online platforms. Their competitive advantages include brand recognition and a growing online footprint.
Total Addressable Market (TAM)
The global gaming market is estimated at $500 billion+. Bally's is positioned to capture a portion of this market through its diversified offerings in physical and online gaming.
Upturn SWOT Analysis
Strengths
- Established brand name
- Diversified gaming portfolio
- Growing online presence
- Strategic acquisitions
- Loyalty Program
Weaknesses
- High debt levels
- Intense competition
- Reliance on acquisitions for growth
- Limited brand awareness compared to larger players
Opportunities
- Expansion into new markets (international)
- Partnerships with sports leagues and teams
- Further development of online gaming platform
- Growing popularity of sports betting
- Cross selling between online and retail businesses
Threats
- Increased regulation and taxation
- Economic downturns affecting consumer spending
- Competition from established and new players
- Cybersecurity risks
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- CZR
- MGM
- DKNG
- BYD
Competitive Landscape
Bally's faces strong competition from established players with larger market shares. Bally's advantages lie in its brand name and growing online presence. Disadvantages include higher debt and smaller scale than competitors.
Major Acquisitions
Gamesys
- Year: 2021
- Acquisition Price (USD millions): 2700
- Strategic Rationale: Acquisition to enhance online gaming and technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by acquisitions and expansions into new markets.
Future Projections: Analyst estimates project continued growth in revenue, driven by online gaming and sports betting. However, growth assumptions depend on market factors and company execution.
Recent Initiatives: Recent initiatives include launching new online gaming platforms, expanding into new states, and pursuing strategic acquisitions.
Summary
Bally's Corp is a growing gaming and entertainment company with a strategic focus on both physical casinos and online platforms. The company's strengths include its established brand, growing online presence, and strategic acquisitions. However, high debt levels, intense competition, and reliance on acquisitions for growth are weaknesses to watch out for. Overall the company is in a good position to expand into other locations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Market research reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance can change, affecting the accuracy of the analysis.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bally's Corp
Exchange NYSE | Headquaters Providence, RI, United States | ||
IPO Launch date 2019-03-29 | CEO & Director Mr. Robeson Mandela Reeves | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 10000 | |
Full time employees 10000 | |||
Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,300 slot machines, 595 table games, and 4,165 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.
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