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Upturn AI SWOT - About
BALY 
Bally\'s Corp (BALY)
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Upturn Advisory Summary
08/28/2025: BALY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $11
1 Year Target Price $11
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -16.91% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 491.23M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) 5 | Beta 2.05 | 52 Weeks Range 8.46 - 18.98 | Updated Date 08/29/2025 |
52 Weeks Range 8.46 - 18.98 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -10.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-11 | When - | Estimate -0.3908 | Actual -3.76 |
Profitability
Profit Margin -23.55% | Operating Margin (TTM) 3.25% |
Management Effectiveness
Return on Assets (TTM) 0.16% | Return on Equity (TTM) -111.7% |
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 6015705020 | Price to Sales(TTM) 0.2 |
Enterprise Value 6015705020 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 49122900 | Shares Floating 7192575 |
Shares Outstanding 49122900 | Shares Floating 7192575 | ||
Percent Insiders 12.49 | Percent Institutions 80.18 |
Upturn AI SWOT
Bally's Corp
Company Overview
History and Background
Bally's Corporation, originally known as Twin River Worldwide Holdings, was founded in 2004. It rebranded to Bally's after acquiring the Bally's brand name from Caesars Entertainment in 2020. The company has grown through acquisitions and expansions in the gaming and entertainment industries.
Core Business Areas
- Casinos & Resorts: Owns and manages casinos and resorts across the United States, offering gaming, dining, entertainment, and hotel accommodations.
- iGaming & Sports Betting: Provides online casino games and sports betting platforms through its Bally's Interactive division. Includes brands like Bally Bet and Monkey Knife Fight.
- International Interactive: Operates Gamesys, a global online gaming operator. Bally's acquired Gamesys in 2021.
Leadership and Structure
Soo Kim serves as the Chairman of the Board. Robeson Reeves is the Chief Executive Officer. The company operates with a board of directors and a structured management team overseeing different business segments.
Top Products and Market Share
Key Offerings
- Casino Gaming: Traditional casino games such as slots, table games, and poker at its land-based casinos. Market share data is fragmented due to the regional nature of the casino market. Competitors include MGM Resorts, Caesars Entertainment, and Penn Entertainment.
- Online Sports Betting (Bally Bet): Mobile and online sports betting platform. Limited market share compared to industry leaders like DraftKings and FanDuel. It aims to gain market share through strategic partnerships and promotional offers. Competitors include DraftKings, FanDuel, BetMGM, and Caesars Sportsbook.
- Online Casino (iGaming): Online casino games including slots, table games, and live dealer games. Market share varies by state. Gamesys contribute significantly to iGaming revenue. Competitors include DraftKings, BetMGM, Caesars, and Golden Nugget Online Gaming.
Market Dynamics
Industry Overview
The gaming and entertainment industry is competitive, with both land-based and online operators. The industry is influenced by regulations, technological advancements, and changing consumer preferences. The online segment is experiencing rapid growth, driven by increased accessibility and technological innovation.
Positioning
Bally's Corp aims to be a vertically integrated gaming company with a significant presence in both land-based and online gaming. Its competitive advantage includes its brand recognition, diversified revenue streams, and strategic acquisitions.
Total Addressable Market (TAM)
The total addressable market for online gaming and sports betting is estimated to be in the tens of billions of dollars annually. Bally's is positioned to capture a portion of this TAM through its online platforms and strategic partnerships, with a focus on expanding its reach and acquiring new customers.
Upturn SWOT Analysis
Strengths
- Brand Recognition
- Diversified Revenue Streams
- Strategic Acquisitions (e.g., Gamesys)
- Established Land-Based Casino Network
- Vertically Integrated Model
Weaknesses
- Relatively Low Market Share in Online Sports Betting
- High Debt Levels due to Acquisitions
- Reliance on Regulatory Approvals
- Brand less recognized in certain markets.
- Inconsistent Profitability
Opportunities
- Expansion into New States with Legalized Online Gaming
- Growth in the Online Gaming Market
- Strategic Partnerships with Sports Teams and Leagues
- Leveraging Existing Customer Base for Online Offerings
- Further Acquisitions to Expand Market Presence
Threats
- Increased Competition in the Online Gaming Market
- Changes in Gaming Regulations
- Economic Downturn Impacting Consumer Spending
- Cybersecurity Risks
- Potential for New Entrants Disrupting the Market
Competitors and Market Share
Key Competitors
- DKNG
- MGM
- PENN
- CZR
Competitive Landscape
Bally's faces intense competition from established players like DraftKings, MGM, and Caesars, particularly in the online gaming market. Bally's advantage lies in its brand recognition and diversified offerings, but it needs to improve its market share in key segments like online sports betting.
Major Acquisitions
Gamesys Group
- Year: 2021
- Acquisition Price (USD millions): 2700
- Strategic Rationale: Acquisition of Gamesys provided Bally's with a significant presence in the international online gaming market and access to proprietary technology and a large customer base.
Growth Trajectory and Initiatives
Historical Growth: Bally's has experienced growth through acquisitions and expansion of its online gaming offerings. Historical growth rates vary depending on the specific period.
Future Projections: Analyst projections vary, but generally anticipate continued growth in revenue driven by expansion in online gaming and sports betting. Projections are subject to change based on market conditions and company performance.
Recent Initiatives: Recent initiatives include expanding into new states with online gaming, developing new online gaming products, and forming strategic partnerships to enhance its market presence.
Summary
Bally's is a growing gaming and entertainment company with a diversified revenue stream and a strategic focus on expanding its online presence. The acquisition of Gamesys was a significant move, providing a substantial boost to its online offerings. However, Bally's faces challenges with high debt and intense competition, particularly in online sports betting. Successful execution of its growth strategy and effective management of its debt will be crucial for its future performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Press Releases
- Analyst Reports
- Industry Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bally's Corp
Exchange NYSE | Headquaters Providence, RI, United States | ||
IPO Launch date 2019-03-29 | President, CEO & Director Mr. Robeson Mandela Reeves | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 10000 | |
Full time employees 10000 | |||
Bally's Corporation operates as a casino-entertainment company. The company operates through Casinos & Resorts, International Interactive and North America Interactive segments. It owns and manages casinos in the United States, a golf course in New York, a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The company also owns casino in Newcastle, the United Kingdom; Bally Bet, a sports betting platform; and Bally Casino, as well as is involved in the interactive gaming operations, and lottery management and services businesses. Its casino operations include slot machines, table games, and hotel rooms. It also has rights to developable land in Las Vegas. Bally's Corporation was formerly known as Twin River Worldwide Holdings, Inc. and changed its name to Bally's Corporation in November 2020. The company was incorporated in 2004 and is headquartered in Providence, Rhode Island.
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