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Upturn AI Summary - About
Bally\'s Corp(BALY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BALY
10/26/2026: BALY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Bally's Corporation is a hybrid gaming company operating a portfolio of regional land-based casinos alongside a global digital sports betting and iGaming platform. Its primary strengths lie in its diversified physical assets and proprietary digital technology gained through strategic acquisitions. The main growth story hinges on successfully scaling its digital interactive division and executing major projects like the Chicago casino. However, the company faces notable risks, including high debt levels, fierce competition from dominant digital platforms, and the regulatory uncertainty of the gaming sector. The stock may suit growth-oriented investors with a high risk tolerance who are looking for long-term development catalysts while monitoring debt reduction progress.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is in an aggressive growth phase, but execution risks regarding profitability persist. |
| Momentum investor | Weak fit | The stock often lacks consistent bullish technical trends required for momentum strategies. |
| Value investor | Mixed fit | Valuation fluctuates significantly based on debt levels and growth sentiment rather than stable P/E multiples. |
| Dividend investor | Weak fit | The company does not pay a regular dividend as it prioritizes growth and debt servicing. |
| Low-risk investor | Weak fit | High leverage and the volatile nature of the gaming industry create high risk for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to large swings based on sector news and macro sentiment. |
| Valuation risk | Medium / high | Debt levels heavily influence how the equity is valued by the market. |
| Competition risk (Digital Gaming) | High | Bally's faces significant competition from well-funded giants in the online space. |
| Business quality | Medium | While the physical assets provide stability, the digital business is still evolving in terms of quality and scale. |
| Dividend income | Low / none | Investors should not expect income, as capital is retained for expansion. |
| Execution risk | High | The complexity of integrating multiple acquisitions remains a key execution hurdle. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit 29.32% | Avg. Invested days 54 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/26/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 699.51M USD | Price to earnings Ratio - | 1Y Target Price 9.67 |
Price to earnings Ratio - | 1Y Target Price 9.67 | ||
Volume (30-day avg) 116.4K shares | Beta 2.05 | 52 Weeks Range 8.44 - 19.77 | Updated Date 10/25/2026 |
52 Weeks Range 8.44 - 19.77 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -11.84 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Land-Based Casinos | Revenue from slot machines, table games, hotel stays, and food/beverage at physical locations. | This is the 'bread and butter' stable cash-flow portion of the business. |
| Interactive/Digital | Online sports betting and iGaming revenue from platforms like Bally Bet and international operations. | This is the high-growth, high-cost sector meant to scale the user base. |
| Geography: North America | Primary operations located in the United States. | The main market for future growth is driven by US state-by-state legalization. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 6.14B | Price to Sales(TTM) 0.24 |
Enterprise Value 6.14B | Price to Sales(TTM) 0.24 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 50.47M | Shares Floating 11.67M |
Shares Outstanding 50.47M | Shares Floating 11.67M | ||
Percent Insiders 12.5 | Percent Institutions 75.53 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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