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BALY logo BALY
Upturn stock ratingUpturn stock rating
BALY logo

Bally\'s Corp (BALY)

Upturn stock ratingUpturn stock rating
$9.9
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/20/2025: BALY (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $13.5

1 Year Target Price $13.5

Analysts Price Target For last 52 week
$13.5Target price
Low$8.46
Current$9.9
high$18.98

Analysis of Past Performance

Type Stock
Historic Profit -16.91%
Avg. Invested days 46
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/20/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 490.13M USD
Price to earnings Ratio -
1Y Target Price 13.5
Price to earnings Ratio -
1Y Target Price 13.5
Volume (30-day avg) 5
Beta 2.05
52 Weeks Range 8.46 - 18.98
Updated Date 06/30/2025
52 Weeks Range 8.46 - 18.98
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -10.45

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -16.95%
Operating Margin (TTM) 1.84%

Management Effectiveness

Return on Assets (TTM) 0.2%
Return on Equity (TTM) -65.2%

Valuation

Trailing PE -
Forward PE 45.87
Enterprise Value 5828866950
Price to Sales(TTM) 0.2
Enterprise Value 5828866950
Price to Sales(TTM) 0.2
Enterprise Value to Revenue 2.26
Enterprise Value to EBITDA 71.87
Shares Outstanding 49013200
Shares Floating 7087798
Shares Outstanding 49013200
Shares Floating 7087798
Percent Insiders 12.5
Percent Institutions 79.52

Analyst Ratings

Rating 3
Target Price 13.5
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold 5
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Bally's Corp

stock logo

Company Overview

overview logo History and Background

Bally's Corp, formerly Twin River Worldwide Holdings, was founded in 2004. It has grown through acquisitions and expansions, transforming from a regional casino operator to a national gaming and entertainment company. Key milestones include acquiring the Bally's brand and expanding into online gaming and sports betting.

business area logo Core Business Areas

  • Casinos & Resorts: Operates casinos and resorts across the United States, offering gaming, dining, entertainment, and hotel accommodations.
  • Online Gaming & Sports Betting: Provides online casino games, sports betting platforms, and iGaming services in regulated markets.
  • International Interactive: Provides free-to-play games globally

leadership logo Leadership and Structure

Lee Fenton is the Chief Executive Officer. The company has a board of directors overseeing its operations. The organizational structure includes departments for finance, operations, marketing, technology, and legal.

Top Products and Market Share

overview logo Key Offerings

  • Casino Gaming: Casino gaming offerings at physical locations. Market share data is difficult to pinpoint precisely, but Bally's competes with major players like Caesars and MGM Resorts. Estimated market share for US casino gaming operators would put Bally's around 3-5%. Competitors: Caesars Entertainment (CZR), MGM Resorts International (MGM).
  • Online Sports Betting: Bally Bet sports betting platform. The online sports betting market is highly competitive. Market Share is approximately 1%. Competitors: DraftKings (DKNG), FanDuel (Flutter Entertainment (PDYPY)), BetMGM (MGM).
  • iGaming (Online Casino): Bally's iGaming platform. Market share data is difficult to pinpoint precisely. Competitors: DraftKings (DKNG), BetMGM (MGM), Caesars Entertainment (CZR)

Market Dynamics

industry overview logo Industry Overview

The gaming industry is evolving with growth in online gaming and sports betting alongside traditional casino operations. Regulatory changes and technological advancements are key drivers.

Positioning

Bally's is positioning itself as an integrated gaming and entertainment company with a strong presence in both physical casinos and online platforms. Their competitive advantages include brand recognition and a growing online footprint.

Total Addressable Market (TAM)

The global gaming market is estimated at $500 billion+. Bally's is positioned to capture a portion of this market through its diversified offerings in physical and online gaming.

Upturn SWOT Analysis

Strengths

  • Established brand name
  • Diversified gaming portfolio
  • Growing online presence
  • Strategic acquisitions
  • Loyalty Program

Weaknesses

  • High debt levels
  • Intense competition
  • Reliance on acquisitions for growth
  • Limited brand awareness compared to larger players

Opportunities

  • Expansion into new markets (international)
  • Partnerships with sports leagues and teams
  • Further development of online gaming platform
  • Growing popularity of sports betting
  • Cross selling between online and retail businesses

Threats

  • Increased regulation and taxation
  • Economic downturns affecting consumer spending
  • Competition from established and new players
  • Cybersecurity risks
  • Changes in consumer preferences

Competitors and Market Share

competitor logo Key Competitors

  • CZR
  • MGM
  • DKNG
  • BYD

Competitive Landscape

Bally's faces strong competition from established players with larger market shares. Bally's advantages lie in its brand name and growing online presence. Disadvantages include higher debt and smaller scale than competitors.

Major Acquisitions

Gamesys

  • Year: 2021
  • Acquisition Price (USD millions): 2700
  • Strategic Rationale: Acquisition to enhance online gaming and technology capabilities.

Growth Trajectory and Initiatives

Historical Growth: Growth has been driven by acquisitions and expansions into new markets.

Future Projections: Analyst estimates project continued growth in revenue, driven by online gaming and sports betting. However, growth assumptions depend on market factors and company execution.

Recent Initiatives: Recent initiatives include launching new online gaming platforms, expanding into new states, and pursuing strategic acquisitions.

Summary

Bally's Corp is a growing gaming and entertainment company with a strategic focus on both physical casinos and online platforms. The company's strengths include its established brand, growing online presence, and strategic acquisitions. However, high debt levels, intense competition, and reliance on acquisitions for growth are weaknesses to watch out for. Overall the company is in a good position to expand into other locations.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Analyst reports
  • Industry publications
  • Market research reports

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance can change, affecting the accuracy of the analysis.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Bally's Corp

Exchange NYSE
Headquaters Providence, RI, United States
IPO Launch date 2019-03-29
CEO & Director Mr. Robeson Mandela Reeves
Sector Consumer Cyclical
Industry Resorts & Casinos
Full time employees 10000
Full time employees 10000

Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business. With 11,500 employees, its casino operations include approximately 17,300 slot machines, 595 table games, and 4,165 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.