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Upturn AI SWOT - About
BALY 
Bally\'s Corp (BALY)
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Upturn Advisory Summary
11/12/2025: BALY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $14
1 Year Target Price $14
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 35.31% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 912.70M USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) 5 | Beta 2.05 | 52 Weeks Range 8.46 - 20.74 | Updated Date 11/12/2025 |
52 Weeks Range 8.46 - 20.74 | Updated Date 11/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -19.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When - | Estimate -0.3519 | Actual - |
Profitability
Profit Margin -23.55% | Operating Margin (TTM) 3.25% |
Management Effectiveness
Return on Assets (TTM) 0.16% | Return on Equity (TTM) -111.7% |
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 6437179519 | Price to Sales(TTM) 0.37 |
Enterprise Value 6437179519 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 49122902 | Shares Floating 9587808 |
Shares Outstanding 49122902 | Shares Floating 9587808 | ||
Percent Insiders 12.5 | Percent Institutions 76.52 |
Upturn AI SWOT
Bally's Corp
Company Overview
History and Background
Bally's Corp, formerly Twin River Worldwide Holdings, was founded in 2004. It transformed into Bally's after acquiring the Bally's brand in 2020. Significant milestones include strategic acquisitions and expansion into online gaming.
Core Business Areas
- Casinos & Resorts: Owns and manages casinos and resorts across the United States. This segment offers traditional casino games, hotel accommodations, and entertainment options.
- iGaming & Sports Betting: Provides online gaming and sports betting platforms. This includes online casino games, sports wagering, and daily fantasy sports.
- International Interactive: Engages in digital operations in international markets.
Leadership and Structure
Lee Fenton is the Chief Executive Officer. The company has a board of directors overseeing strategic direction and operations, with a structure typical of publicly traded corporations.
Top Products and Market Share
Key Offerings
- Casino Operations: Bally's operates casinos offering slot machines, table games, and poker. Market share varies by location. Competitors include Caesars Entertainment (CZR), MGM Resorts International (MGM), and Penn Entertainment (PENN).
- Bally Bet Sportsbook: Bally Bet offers online and retail sports betting. It faces competition from DraftKings (DKNG), FanDuel (Flutter Entertainment), and BetMGM.
- iGaming (Bally Casino): Provides online casino games, including slots, blackjack, and roulette. Competitors are DraftKings (DKNG), BetMGM, and Caesars Entertainment (CZR).
Market Dynamics
Industry Overview
The gaming industry is experiencing growth driven by the expansion of online gaming and sports betting. The market is competitive and influenced by regulatory changes and technological advancements.
Positioning
Bally's is positioned as a diversified gaming company with a presence in both land-based casinos and online gaming. Its competitive advantage lies in its brand recognition and expansion strategy.
Total Addressable Market (TAM)
The global gambling market is expected to reach $153.6 billion in 2028. Bally's is positioned to capture a portion of this TAM through its online gaming and casino operations.
Upturn SWOT Analysis
Strengths
- Brand recognition
- Diversified revenue streams (land-based and online)
- Strategic acquisitions
- Expansion into new markets
Weaknesses
- Relatively smaller market share compared to industry leaders
- High debt levels
- Reliance on regulatory approvals
- Inconsistent profitability
Opportunities
- Further expansion into online gaming and sports betting
- Partnerships with sports leagues and teams
- Acquisition of smaller gaming companies
- Expansion into new geographic markets
Threats
- Intense competition
- Regulatory changes and compliance costs
- Economic downturns
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- CZR
- MGM
- PENN
- DKNG
Competitive Landscape
Bally's faces intense competition from larger, more established players. Its advantages include brand recognition and diversified revenue streams. Its disadvantages include a smaller market share and high debt.
Major Acquisitions
Gamesys Group
- Year: 2021
- Acquisition Price (USD millions): 2700
- Strategic Rationale: Expanded Bally's online gaming presence and technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: Bally's has grown through acquisitions and expansion into online gaming.
Future Projections: Future projections are based on analyst estimates, which vary widely. Analysts' reports should be referred to.
Recent Initiatives: Recent initiatives include the launch of its online casino in certain states and partnerships with sports teams.
Summary
Bally's Corp is a gaming company with both land-based and online operations. They are expanding through acquisitions and new initiatives, particularly in the iGaming sector. However, they face strong competition and have a higher debt load. Their growth relies on successful execution of their expansion strategy and adapting to regulatory changes.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share and financial data are estimates and may not be precise. Consult a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bally's Corp
Exchange NYSE | Headquaters Providence, RI, United States | ||
IPO Launch date 2019-03-29 | President, CEO & Director Mr. Robeson Mandela Reeves | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 10000 | Website https://www.ballys.com |
Full time employees 10000 | Website https://www.ballys.com | ||
Bally's Corporation operates as a casino-entertainment company. The company operates through Casinos & Resorts, International Interactive, and North America Interactive segments. It owns and manages casinos in the United States, a golf course in New York, a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The company also owns casino in Newcastle, the United Kingdom; Bally Bet, a sports betting platform; and Bally Casino, as well as is involved in the interactive gaming operations, and lottery management and services businesses. Its casino operations include slot machines, table games, and hotel rooms. It also has rights to developable land in Las Vegas. The company was formerly known as Twin River Worldwide Holdings, Inc. and changed its name to Bally's Corporation in November 2020. Bally's Corporation was incorporated in 2004 and is headquartered in Providence, Rhode Island.
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