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BALY 
Bally\'s Corp (BALY)
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Upturn Advisory Summary
12/03/2025: BALY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $16.5
1 Year Target Price $16.5
| 0 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 35.86% | Avg. Invested days 47 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 850.50M USD | Price to earnings Ratio - | 1Y Target Price 16.5 |
Price to earnings Ratio - | 1Y Target Price 16.5 | ||
Volume (30-day avg) 5 | Beta 2.05 | 52 Weeks Range 8.46 - 20.74 | Updated Date 12/4/2025 |
52 Weeks Range 8.46 - 20.74 | Updated Date 12/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -18.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-10 | When - | Estimate -0.3519 | Actual -0.58 |
Profitability
Profit Margin -17.41% | Operating Margin (TTM) 4.65% |
Management Effectiveness
Return on Assets (TTM) 0.36% | Return on Equity (TTM) -115.63% |
Valuation
Trailing PE - | Forward PE 45.87 | Enterprise Value 6299949341 | Price to Sales(TTM) 0.34 |
Enterprise Value 6299949341 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 2.26 | Enterprise Value to EBITDA 71.87 | Shares Outstanding 49162136 | Shares Floating 9882081 |
Shares Outstanding 49162136 | Shares Floating 9882081 | ||
Percent Insiders 12.49 | Percent Institutions 77.54 |
Upturn AI SWOT
Bally's Corp
Company Overview
History and Background
Bally's Corp traces its roots back to 1932 as Advanced Patent Technology. It evolved through several acquisitions and name changes, ultimately becoming Bally's Corporation in 2020 following the acquisition of the Bally's brand from Caesars Entertainment. Significant milestones include the expansion into online gaming and sports betting.
Core Business Areas
- Casinos & Resorts: Bally's owns and operates casinos and resorts across the United States, offering a variety of gaming options, dining, and entertainment.
- Online Gaming & Sports Betting: Bally's provides online casino games and sports betting platforms through Bally's Interactive, accessible in multiple states.
- iGaming: Bally's offers online casino and poker games.
Leadership and Structure
Lee Fenton is the Chief Executive Officer. The company has a traditional corporate structure with a Board of Directors and various executive leadership positions overseeing different business segments.
Top Products and Market Share
Key Offerings
- Casino Gaming: Bally's operates land-based casinos that offer traditional table games, slot machines, and other gaming activities. Market share varies by location and specific gaming segment. Competitors include Caesars Entertainment and MGM Resorts International. Revenue is derived from in-person wagering and ancillary services such as hotel stays and dining.
- Bally Bet (Sportsbook): Bally Bet is the company's online sports betting platform, available in select states. Market share is still developing, with competition from FanDuel, DraftKings, and BetMGM. Revenue is generated from wagers placed on sporting events.
- iGaming: Bally's offers online casino and poker games. Competitors include DraftKings and BetMGM
Market Dynamics
Industry Overview
The gaming industry is experiencing growth, driven by increasing legalization of sports betting and iGaming, as well as a rebound in land-based casino activity. There is increased competition and regulatory scrutiny.
Positioning
Bally's is positioned as a growing player in the gaming industry, focusing on both land-based and online operations. Its competitive advantages include the well-known Bally's brand and its expansion into new markets.
Total Addressable Market (TAM)
The total addressable market for the global gambling industry is estimated to be in the hundreds of billions of dollars. Bally's is positioned to capture a growing share of this market through strategic acquisitions and organic growth.
Upturn SWOT Analysis
Strengths
- Recognizable brand name (Bally's)
- Diversified revenue streams (land-based and online)
- Expansion into new markets (sports betting, iGaming)
- Strategic acquisitions to expand capabilities
Weaknesses
- Relatively smaller market share compared to industry leaders
- High debt levels due to acquisitions
- Dependence on regulatory approvals
- Limited international presence
Opportunities
- Further expansion into legalized sports betting states
- Growth of iGaming market
- Partnerships with sports leagues and teams
- Acquisition of smaller gaming companies
Threats
- Intense competition from established players
- Changing regulations and tax policies
- Economic downturn impacting consumer spending
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- DKNG
- PDYPY
- MGM
Competitive Landscape
Bally's faces intense competition from larger, more established players. Its advantages include its brand name and expansion strategy, while its disadvantages include its smaller market share and higher debt levels.
Major Acquisitions
Gamesys
- Year: 2021
- Acquisition Price (USD millions): 2700
- Strategic Rationale: The acquisition of Gamesys was aimed at bolstering Bally's online gaming and technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and expansion into new markets. However, profitability has been inconsistent.
Future Projections: Analyst estimates vary, with projections for continued revenue growth but also concerns about profitability and debt levels.
Recent Initiatives: Recent initiatives include launching new sports betting platforms, expanding iGaming offerings, and acquiring strategic assets.
Summary
Bally's Corp is a growing company in the gaming industry, expanding aggressively into online gaming and sports betting while maintaining a presence in land-based casinos. The company's growth strategy involves acquisitions, which have increased its debt. Increased competition and regulation are challenges. Future success depends on successful execution of its growth strategy and effectively managing its debt burden.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bally's Corp
Exchange NYSE | Headquaters Providence, RI, United States | ||
IPO Launch date 2019-03-29 | President, CEO & Director Mr. Robeson Mandela Reeves | ||
Sector Consumer Cyclical | Industry Resorts & Casinos | Full time employees 10000 | Website https://www.ballys.com |
Full time employees 10000 | Website https://www.ballys.com | ||
Bally's Corporation operates as a casino-entertainment company. The company operates through Casinos & Resorts, International Interactive, and North America Interactive segments. It owns and manages casinos in the United States, a golf course in New York, a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The company also owns casino in Newcastle, the United Kingdom; Bally Bet, a sports betting platform; and Bally Casino, as well as is involved in the interactive gaming operations, and lottery management and services businesses. Its casino operations include slot machines, table games, and hotel rooms. It also has rights to developable land in Las Vegas. The company was formerly known as Twin River Worldwide Holdings, Inc. and changed its name to Bally's Corporation in November 2020. Bally's Corporation was incorporated in 2004 and is headquartered in Providence, Rhode Island.
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