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Upturn AI Summary - About
Baosheng Media Group Holdings Ltd(BAOS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BAOS
11/11/2026: BAOS (1-star) is currently NOT-A-BUY. Pass it for now.
Baosheng Media Group Holdings Ltd is a small-cap digital marketing service provider focused on the Chinese market. The company helps businesses manage and optimize advertising campaigns across major platforms like ByteDance and Alibaba. While it aims to capture growth through emerging AI-marketing technology and short-form video services, it faces severe financial headwinds, including consistent net losses and a declining share price. A primary risk is the potential for Nasdaq delisting due to low share price, alongside intense competition from platform-integrated advertising tools. This stock is currently high-risk and may only suit speculative investors monitoring for a fundamental turnaround in profitability or successful AI-integration milestones.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company's historical financial performance indicates a lack of sustainable, scalable growth. |
| Momentum investor | Weak fit | While the stock exhibits high volatility, it lacks a consistent positive trend required for momentum strategies. |
| Value investor | Weak fit | The company is not currently profitable, making traditional valuation metrics inapplicable or unattractive. |
| Dividend investor | Weak fit | The company has never paid dividends and lacks the financial health to do so. |
| Low-risk investor | Weak fit | High volatility and listing-related regulatory risks make this unsuitable for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to extreme price swings and low trading volume. |
| Valuation risk | High | Persistent losses make it difficult to justify current equity valuations. |
| Competition risk (Platform-integrated ad tools) | High | Direct-to-advertiser tools from major platforms render independent agencies less relevant. |
| Business quality | High | The core business model faces structural challenges and declining demand. |
| Dividend income | Low / none | Investors should not expect any income from this stock. |
| Execution risk | High | The company has failed to demonstrate a path to profitability or long-term operational success. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -55.21% | Avg. Invested days 14 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/11/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Sector & Industry Intelligence
Sector snapshot as of 2026-11-10
Sector
Communication Services
- Signal
- Constructive
- Sentiment
- Bullish
- Market state
- Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 50.0%
- Active BUY / eligible
- 11 / 22
- 22-session BUY-count change
- +1
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Advertising Agencies
- BUY participation
- 0.0%
- Active BUY / eligible
- 0 / 2
- 22-session BUY-count change
- -1
Eligible universe: 2 stocks.
The sector signal does not change this stock’s BUY, SELL, or PASS advisory.
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 5.44M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 290.8K shares | Beta 1.69 | 52 Weeks Range 0.15 - 3.80 | Updated Date 11/11/2026 |
52 Weeks Range 0.15 - 3.80 | Updated Date 11/11/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -9.01 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Search Engine Marketing (SEM) | Fees and incentives for placing ads on search engines like Baidu. | The company earns money by managing where and how ads appear on search sites. |
| Non-SEM Advertising | Social media, mobile app, and short-video ad placement services. | The company earns fees for helping businesses advertise on popular social media and video platforms. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE - | Enterprise Value 6.00M | Price to Sales(TTM) 15.61 |
Enterprise Value 6.00M | Price to Sales(TTM) 15.61 | ||
Enterprise Value to Revenue 17.41 | Enterprise Value to EBITDA -0.13 | Shares Outstanding 33.37M | Shares Floating 31.36M |
Shares Outstanding 33.37M | Shares Floating 31.36M | ||
Percent Insiders 1.67 | Percent Institutions 0.11 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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