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BAOS
Upturn stock ratingUpturn stock rating

Baosheng Media Group Holdings Ltd (BAOS)

Upturn stock ratingUpturn stock rating
$2.75
Last Close (24-hour delay)
Profit since last BUY12.7%
upturn advisory
WEAK BUY
BUY since 30 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
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Upturn Advisory Summary

06/30/2025: BAOS (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $0

1 Year Target Price $0

Analysts Price Target For last 52 week
$0Target price
Low$
Current$2.75
high$

Analysis of Past Performance

Type Stock
Historic Profit -68.63%
Avg. Invested days 22
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 4.36M USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) -
Beta 1.45
52 Weeks Range 1.44 - 7.10
Updated Date 06/29/2025
52 Weeks Range 1.44 - 7.10
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -17.51

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -
Operating Margin (TTM) -4372.69%

Management Effectiveness

Return on Assets (TTM) -47.71%
Return on Equity (TTM) -93.98%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 2220826
Price to Sales(TTM) 6.98
Enterprise Value 2220826
Price to Sales(TTM) 6.98
Enterprise Value to Revenue 3.56
Enterprise Value to EBITDA -0.13
Shares Outstanding 1534490
Shares Floating 937633
Shares Outstanding 1534490
Shares Floating 937633
Percent Insiders 44.89
Percent Institutions 1.65

Analyst Ratings

Rating -
Target Price -
Buy -
Strong Buy -
Buy -
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Baosheng Media Group Holdings Ltd

stock logo

Company Overview

overview logo History and Background

Baosheng Media Group Holdings Ltd. (formerly Baosheng Technology Group Holdings Limited), established in 2016, is a holding company primarily operating in China. The company evolved from focusing on technology solutions to media services, reflecting a shift in its strategic direction.

business area logo Core Business Areas

  • Content Production and Distribution: Content development, production, and distribution across various digital platforms.
  • Online Advertising: Providing online advertising services for clients. Revenue depends on the effectiveness of advertising which is a major component in the overall product.

leadership logo Leadership and Structure

Leadership includes executive directors and independent directors. The company structure involves various operational departments such as marketing, technology, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Online Advertising Solutions: Comprehensive advertising solutions, leveraging digital channels. Market share data is not readily available publicly. Competitors include digital advertising agencies like Focus Media (FMCN) and local Chinese firms.
  • Content Distribution: Distributing content across various platforms. Revenue data is not readily available. The major competitor is the local media companies in China.

Market Dynamics

industry overview logo Industry Overview

The online advertising industry in China is experiencing rapid growth, driven by increasing internet penetration and e-commerce activities. Content consumption is rising across digital platforms.

Positioning

Baosheng Media Group aims to capture a significant portion of the Chinese media and advertising market, focusing on niche areas and leveraging technological capabilities.

Total Addressable Market (TAM)

The TAM for digital advertising in China is estimated to be hundreds of billions of USD. Baosheng is positioned to capture a portion of this market by focusing on select niche segments.

Upturn SWOT Analysis

Strengths

  • Focus on digital media
  • Strong connection to the Chinese market
  • Technology adoption

Weaknesses

  • Limited brand recognition outside of China
  • Dependence on single market
  • Limited financial resources relative to larger competitors

Opportunities

  • Expansion into new digital markets
  • Partnerships with other media companies
  • Growth in mobile advertising

Threats

  • Intense competition
  • Regulatory changes in China
  • Economic slowdown

Competitors and Market Share

competitor logo Key Competitors

  • Focus Media (FMCN)

Competitive Landscape

Baosheng Media Group Holdings Ltd. faces strong competition from established digital media companies, particularly in China. It needs to differentiate itself through innovative solutions.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been varied and dependent on market conditions and strategic initiatives.

Future Projections: Future projections are difficult to determine without updated financial guidance from the company.

Recent Initiatives: Recent initiatives focus on expanding digital advertising capabilities and content offerings.

Summary

Baosheng Media Group Holdings Ltd. is attempting to make waves in the Chinese digital media and advertising market by implementing advertising and content creation. The company has been showing slow, and inconsistent growth. It needs to carefully consider the market to compete with larger players. While the company is small it can focus on specific niches in the advertising market.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Website
  • Industry Reports

Disclaimers:

Financial data and market share estimates are based on available information and may not be entirely accurate. This analysis is for informational purposes only and does not constitute investment advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Baosheng Media Group Holdings Ltd

Exchange NASDAQ
Headquaters -
IPO Launch date 2021-02-08
CEO & Chairwoman Ms. Lina Jiang
Sector Communication Services
Industry Advertising Agencies
Full time employees 31
Full time employees 31

Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.