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Baosheng Media Group Holdings Ltd (BAOS)



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Upturn Advisory Summary
08/14/2025: BAOS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Analysis of Past Performance
Type Stock | Historic Profit -68.06% | Avg. Invested days 28 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.36M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.45 | 52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 |
52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.51 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -4372.69% |
Management Effectiveness
Return on Assets (TTM) -47.71% | Return on Equity (TTM) -93.98% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2220826 | Price to Sales(TTM) 6.98 |
Enterprise Value 2220826 | Price to Sales(TTM) 6.98 | ||
Enterprise Value to Revenue 3.56 | Enterprise Value to EBITDA -0.13 | Shares Outstanding 1534490 | Shares Floating 937633 |
Shares Outstanding 1534490 | Shares Floating 937633 | ||
Percent Insiders 44.89 | Percent Institutions 1.65 |
Upturn AI SWOT
Baosheng Media Group Holdings Ltd
Company Overview
History and Background
Baosheng Media Group Holdings Ltd. is a holding company primarily engaged in advertising services. The company was founded relatively recently and focuses on providing advertising solutions to businesses. Precise founding details and significant historical milestones are scarce in publicly available information.
Core Business Areas
- Advertising Services: Provides advertising solutions, including placement and strategy, across various media platforms.
Leadership and Structure
Due to limited publicly available information, detailed information on the leadership team and organizational structure is not readily accessible.
Top Products and Market Share
Key Offerings
- Advertising Placement: Facilitates the placement of advertisements for clients on various media channels. Specific market share data is unavailable due to the niche and relatively opaque nature of its operations. Competitors include larger advertising agencies and digital marketing firms.
Market Dynamics
Industry Overview
The advertising industry is highly competitive and rapidly evolving, driven by digital transformation and changing consumer behavior. Growth is particularly strong in digital advertising channels.
Positioning
Baosheng Media Group likely operates within a specific niche within the advertising market. Without more information, it is difficult to assess its competitive advantages precisely.
Total Addressable Market (TAM)
The global advertising market is valued in the hundreds of billions of dollars. Baosheng Media Group's positioning relative to this TAM is unclear without revenue figures and market share data.
Upturn SWOT Analysis
Strengths
- Focus on specific advertising niches
- Potential for agility and responsiveness to client needs
- Cost-effective solution for certain advertising campaigns
Weaknesses
- Limited brand recognition
- Smaller scale compared to larger advertising agencies
- Dependence on a limited number of clients or sectors
Opportunities
- Expansion into new advertising channels
- Partnerships with larger media organizations
- Increased demand for targeted advertising solutions
Threats
- Intense competition from established advertising agencies
- Changes in advertising technology and platforms
- Economic downturn impacting advertising spending
Competitors and Market Share
Key Competitors
- IPG
- OMC
- PUBGY
Competitive Landscape
BMGM is smaller compared to its competitors. Therefore it lacks significant competitive advantages.
Growth Trajectory and Initiatives
Historical Growth: Past growth trends cannot be determined without more financial data.
Future Projections: Future growth projections are unavailable, as they would require detailed financial analysis and market insights.
Recent Initiatives: Information on recent strategic initiatives is limited based on public information.
Summary
Baosheng Media Group Holdings Ltd. is an advertising company that likely focuses on a niche market. Due to limited information and a small market capitalization, its performance and long-term viability are hard to predict. The company operates in a competitive industry, and its future depends on its ability to differentiate itself and capture market share. It needs to monitor industry changes and ensure it is up to date with the latest technology.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Third-party financial data providers
Disclaimers:
The information provided is based on limited publicly available data and should not be considered financial advice. The analysis is subject to change based on new information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baosheng Media Group Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-02-08 | CEO & Chairwoman Ms. Lina Jiang | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 31 | Website https://www.bsacme.com |
Full time employees 31 | Website https://www.bsacme.com |
Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.

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