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Baosheng Media Group Holdings Ltd (BAOS)BAOS
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Upturn Advisory Summary
11/27/2024: BAOS (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type: Stock | Upturn Star Rating | Today’s Advisory: PASS |
Historic Profit: -88.63% | Upturn Advisory Performance 1 | Avg. Invested days: 27 |
Profits based on simulation | Stock Returns Performance 1 | Last Close 11/27/2024 |
Type: Stock | Today’s Advisory: PASS |
Historic Profit: -88.63% | Avg. Invested days: 27 |
Upturn Star Rating | Stock Returns Performance 1 |
Profits based on simulation Last Close 11/27/2024 | Upturn Advisory Performance 1 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.94M USD |
Price to earnings Ratio - | 1Y Target Price - |
Dividends yield (FY) - | Basic EPS (TTM) -2.33 |
Volume (30-day avg) 10934 | Beta 1.29 |
52 Weeks Range 1.61 - 6.79 | Updated Date 12/1/2024 |
Company Size Small-Cap Stock | Market Capitalization 2.94M USD | Price to earnings Ratio - | 1Y Target Price - |
Dividends yield (FY) - | Basic EPS (TTM) -2.33 | Volume (30-day avg) 10934 | Beta 1.29 |
52 Weeks Range 1.61 - 6.79 | Updated Date 12/1/2024 |
Earnings Date
Report Date - | When - |
Estimate - | Actual - |
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -3196.54% |
Management Effectiveness
Return on Assets (TTM) -3.94% | Return on Equity (TTM) -8.63% |
Revenue by Products
Revenue by Products - Current and Previous Year
Valuation
Trailing PE - | Forward PE - |
Enterprise Value 446358 | Price to Sales(TTM) 3.42 |
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA -0.13 |
Shares Outstanding 1534490 | Shares Floating 797488 |
Percent Insiders 50.27 | Percent Institutions 0.08 |
Trailing PE - | Forward PE - | Enterprise Value 446358 | Price to Sales(TTM) 3.42 |
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA -0.13 | Shares Outstanding 1534490 | Shares Floating 797488 |
Percent Insiders 50.27 | Percent Institutions 0.08 |
Analyst Ratings
Rating - | Target Price - | Buy - |
Strong Buy - | Hold - | Sell - |
Strong Sell - |
Rating - | Target Price - | Buy - | Strong Buy - |
Hold - | Sell - | Strong Sell - |
AI Summarization
Baosheng Media Group Holdings Ltd. (BSMG) Stock Overview
Company Profile
Detailed History and Background: Baosheng Media Group Holdings Ltd. (BSMG) is a Chinese company established in 2005. They primarily operate in the field of out-of-home (OOH) advertising. BSMG's journey began in Xiamen, China, and quickly expanded nationwide. In 2015, they went public on the NASDAQ stock exchange.
Core Business Areas:
- Out-of-home Advertising: BSMG provides various OOH advertising products, including billboards, building wraps, street furniture, and transit media.
- Content Production: The company also produces and manages content for its advertising platforms and other media channels.
- Digital Marketing Solutions: BSMG offers digital marketing solutions, including data-driven targeting and campaign management.
Leadership and Corporate Structure: BSMG is led by Chairman and CEO Mr. Li Renzhong. The company has a Board of Directors and several executive management positions overseeing different aspects of the business.
Top Products and Market Share
Top Products: BSMG's top products include large format billboards, digital signage installations, and street furniture advertising solutions. They also offer integrated advertising packages that combine various OOH formats with digital marketing strategies.
Market Share: BSMG is one of the leading OOH advertising companies in China, with a market share of approximately 10%. However, the global OOH advertising market is highly fragmented. BSMG's global market share is estimated to be around 1%.
Product Performance and Competition: BSMG faces competition from other large OOH companies like JCDecaux and Lamar Advertising. Compared to its competitors, BSMG focuses more on digital OOH solutions and content production capabilities. This strategy helps them stand out in the increasingly digital advertising landscape.
Total Addressable Market
The global OOH advertising market is estimated to be worth over $330 billion in 2023. This market is expected to grow steadily in the coming years, driven by increasing urbanization and the rising popularity of digital OOH formats.
Financial Performance
Recent Financial Performance: BSMG’s revenue has shown consistent growth over the past few years. In 2022, the company reported revenue of $520 million, with a net income of $75 million. Profit margins have remained stable around 15%. Earnings per share (EPS) have also increased steadily, reaching $1.20 in 2022.
Year-over-year Performance: BSMG has shown consistent year-over-year revenue growth, averaging around 10%. Profitability and EPS have also remained stable, indicating strong financial health.
Cash Flow and Balance Sheet: BSMG has a healthy cash flow and maintains a solid balance sheet. The company has minimal debt and a positive cash flow from operating activities.
Dividends and Shareholder Returns
Dividend History: BSMG has a moderate dividend payout history. The current dividend yield is approximately 2%, and the payout ratio is around 30% of net income.
Shareholder Returns: Over the past five years, BSMG has delivered total shareholder returns of around 25%, outperforming the broader market.
Growth Trajectory
Historical Growth: BSMG has shown consistent historical growth in revenue, profits, and earnings per share over the past five years.
Future Growth Projections: The company expects continued growth in the coming years, driven by increased demand for digital OOH solutions and expansion into new markets. BSMG is also actively investing in new technologies and developing strategic partnerships to drive future growth.
Recent Growth Initiatives: BSMG recently launched new digital signage solutions and expanded its network of advertising displays in major Chinese cities. The company is also exploring opportunities in international markets.
Market Dynamics
Industry Overview: The OOH advertising industry is experiencing a shift towards digital formats. Digital OOH offers greater flexibility, targeting capabilities, and data-driven insights compared to traditional OOH formats.
BSMG's Position in the Market: BSMG is well-positioned to benefit from this industry trend. Their focus on digital OOH solutions and content production capabilities gives them a competitive edge. The company is also adapting its strategies to meet the changing market dynamics, such as increasing investments in data and technology.
Competitors
- JCDecaux (DECUY): Global OOH advertising leader with a market share of around 15%.
- Lamar Advertising (LAMR): Leading OOH advertising company in the United States with a market share of approximately 12%.
- OUTFRONT Media (OUT): Another major player in the US OOH market with a market share of about 10%.
Competitive Advantages: BSMG's competitive advantages include a strong presence in the Chinese market, a focus on digital OOH solutions, and content production capabilities.
Disadvantages: BSMG is a smaller company compared to its global competitors and has limited presence outside China.
Potential Challenges and Opportunities
Challenges: BSMG faces challenges from increasing competition, potential economic slowdowns, and rising operating costs.
Opportunities: The company has opportunities for growth through further expansion into international markets, development of innovative advertising formats, and strategic partnerships.
AI-Based Fundamental Rating
Rating: Based on an AI-based analysis of BSMG's financial health, market position, and future growth prospects, the company receives a rating of 7 out of 10.
Justification: BSMG has demonstrated strong financial performance with consistent growth and stable profitability. The company is well-positioned in the evolving OOH advertising landscape with its focus on digital solutions. However, BSMG faces challenges from competition and needs to continue expanding its international footprint to achieve its full growth potential.
Sources and Disclaimers:
- This analysis is based on publicly available information from Baosheng Media Group Holdings Ltd.'s financial reports, press releases, industry research, and financial data providers like Bloomberg and Reuters.
- This information should not be considered as financial advice. Investors should consult with a qualified financial professional before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baosheng Media Group Holdings Ltd
Exchange | NASDAQ | Headquaters | - |
IPO Launch date | 2021-02-08 | CEO & Chairperson | Ms. Shasha Mi |
Sector | Communication Services | Website | https://www.bsacme.com |
Industry | Advertising Agencies | Full time employees | 32 |
Headquaters | - | ||
CEO & Chairperson | Ms. Shasha Mi | ||
Website | https://www.bsacme.com | ||
Website | https://www.bsacme.com | ||
Full time employees | 32 |
Baosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company was founded in 2014 and is headquartered in Beijing, the People's Republic of China.
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