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Upturn AI SWOT - About
Baosheng Media Group Holdings Ltd (BAOS)
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Upturn Advisory Summary
09/17/2025: BAOS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -68.18% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.36M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.45 | 52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 |
52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.51 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -4372.69% |
Management Effectiveness
Return on Assets (TTM) -47.71% | Return on Equity (TTM) -93.98% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2220826 | Price to Sales(TTM) 6.98 |
Enterprise Value 2220826 | Price to Sales(TTM) 6.98 | ||
Enterprise Value to Revenue 3.56 | Enterprise Value to EBITDA -0.13 | Shares Outstanding 1534490 | Shares Floating 937633 |
Shares Outstanding 1534490 | Shares Floating 937633 | ||
Percent Insiders 44.89 | Percent Institutions 1.65 |
Upturn AI SWOT
Baosheng Media Group Holdings Ltd
Company Overview
History and Background
Baosheng Media Group Holdings Ltd., a Chinese company, focuses on advertising services. Founded in recent years, it has grown by connecting advertisers with Chinese consumers, primarily through online channels.
Core Business Areas
- Advertising Services: Provides various advertising services, including online advertising placement and campaign management.
- Media Content Distribution: Distributes media content, potentially including video and other digital content, relevant to its advertising operations.
Leadership and Structure
Information on the specific leadership and organizational structure is difficult to obtain due to limited publicly available information. Usually consists of a CEO, CFO and a board of directors.
Top Products and Market Share
Key Offerings
- Online Advertising Placement: Offers placement of advertisements on various online platforms, targeting Chinese consumers. Market share data is hard to ascertain without proper SEC filings. Competitors include large digital advertising companies like Baidu (BIDU), Tencent (TCEHY), and Alibaba (BABA).
- Campaign Management: Provides campaign management services, optimizing advertising strategies for clients. Market share data is hard to ascertain without proper SEC filings. Competitors are similar to online advertising placement.
Market Dynamics
Industry Overview
The digital advertising market in China is large and rapidly growing, driven by increasing internet penetration and e-commerce adoption. Highly competitive and regulated.
Positioning
Baosheng Media Group Holdings Ltd positions itself as a connection point between advertisers and Chinese consumers, likely focusing on specific niches or regions within the broader market.
Total Addressable Market (TAM)
The total addressable market (TAM) for digital advertising in China is substantial, estimated in the hundreds of billions of dollars. Baosheng's positioning is relative to its capabilities and relationships with advertising platforms.
Upturn SWOT Analysis
Strengths
- Focus on the Chinese advertising market
- Potential for strong relationships with Chinese media platforms
- Expertise in navigating the Chinese regulatory environment
Weaknesses
- Limited brand recognition outside of China
- Dependence on the Chinese regulatory environment
- Potential for intense competition from larger, more established players
Opportunities
- Expansion into new advertising formats (e.g., video, mobile)
- Partnerships with other media companies or technology providers
- Growth in e-commerce and digital marketing in China
Threats
- Changes in Chinese regulations related to advertising or media
- Increased competition from domestic and international players
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- BIDU
- TCEHY
- BABA
Competitive Landscape
Baosheng Media Group Holdings Ltd faces intense competition from larger, well-established players like Baidu, Tencent, and Alibaba. Success depends on identifying niche markets and building strong relationships with local partners.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are unavailable due to lack of data.
Future Projections: Future growth projections are unavailable due to lack of data.
Recent Initiatives: Recent strategic initiatives are not publicly available.
Summary
Baosheng Media Group Holdings Ltd is a smaller player in the competitive Chinese advertising market. Its strengths may lie in niche areas and local expertise. However, its lack of visibility and potential competition poses significant challenges, and without more information the outlook is guarded.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Yahoo Finance
- Company Website (if available)
- SEC Filings (if available)
- Market Research Reports (general industry information)
Disclaimers:
The information provided is based on limited publicly available data and general industry knowledge. Market share information is estimated. This analysis is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baosheng Media Group Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-02-08 | CEO & Chairwoman Ms. Lina Jiang | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 31 | Website https://www.bsacme.com |
Full time employees 31 | Website https://www.bsacme.com | ||
Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.
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