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Baosheng Media Group Holdings Ltd (BAOS)
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Upturn Advisory Summary
01/08/2026: BAOS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -68.07% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/08/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.36M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.45 | 52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 |
52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.51 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -4372.69% |
Management Effectiveness
Return on Assets (TTM) -47.71% | Return on Equity (TTM) -93.98% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2220826 | Price to Sales(TTM) 6.98 |
Enterprise Value 2220826 | Price to Sales(TTM) 6.98 | ||
Enterprise Value to Revenue 3.56 | Enterprise Value to EBITDA -0.13 | Shares Outstanding 1534490 | Shares Floating 937633 |
Shares Outstanding 1534490 | Shares Floating 937633 | ||
Percent Insiders 44.89 | Percent Institutions 1.65 |
Upturn AI SWOT
Baosheng Media Group Holdings Ltd
Company Overview
History and Background
Baosheng Media Group Holdings Ltd. (NASDAQ: BSMG) is a Chinese media company. Information regarding its founding year and specific historical milestones is not readily available in public English-language financial databases. Its evolution typically involves adapting to the rapidly changing digital media landscape in China, focusing on content creation, distribution, and monetization through various online platforms.
Core Business Areas
- Content Creation and Distribution: The company is involved in producing and distributing various forms of digital media content, including articles, videos, and other forms of online entertainment.
- Digital Advertising Services: Baosheng Media Group likely offers advertising solutions to businesses looking to reach its audience on its platforms.
- E-commerce Integration: While not always a primary focus, many Chinese media companies integrate e-commerce components, allowing users to purchase products directly through their content.
Leadership and Structure
Detailed information on the current leadership team and organizational structure of Baosheng Media Group Holdings Ltd. is not consistently updated in publicly accessible financial reporting. Typically, such companies are led by a CEO and a Board of Directors, with various departments managing content, technology, marketing, and finance.
Top Products and Market Share
Key Offerings
- Competitors: Tencent (TCEHY),Sina (SINA),NetEase (NTES),ByteDance (private)
- Description: Baosheng Media Group operates online platforms that host and distribute a range of digital content. This includes news articles, entertainment videos, and potentially user-generated content. Specific revenue figures or market share for individual platforms are not publicly detailed. Key competitors in this space in China are vast and include Tencent (TCEHY), Sina (SINA), NetEase (NTES), and ByteDance (private).
- Market Share Data:
- Product Name 1: Digital Content Platforms
- Competitors: Alibaba (BABA),Tencent (TCEHY),Baidu (BIDU),ByteDance (private)
- Description: The company likely provides advertising space and services to third-party advertisers on its digital platforms. The success of these services is directly tied to the audience reach and engagement of its content platforms. Precise market share within the digital advertising segment is difficult to ascertain without more granular financial data. Competitors are broad and include major tech companies and specialized advertising platforms.
- Market Share Data:
- Product Name 2: Digital Advertising Solutions
Market Dynamics
Industry Overview
Baosheng Media Group operates within the dynamic and highly competitive Chinese digital media and internet industry. This sector is characterized by rapid technological advancements, evolving consumer preferences, significant government regulation, and intense competition from both domestic and international players. Key trends include the growth of short-form video, live streaming, social commerce, and increasing demand for personalized content.
Positioning
Baosheng Media Group Holdings Ltd. aims to position itself as a provider of engaging digital content and advertising services. Its competitive advantages, if any, would likely stem from its content niche, audience engagement, and ability to monetize its user base. However, it faces significant challenges from larger, more established players with extensive resources and broader ecosystems.
Total Addressable Market (TAM)
The total addressable market for digital media and advertising in China is substantial and continues to grow. While specific figures for Baosheng's niche are not readily available, the overall Chinese digital advertising market is valued in the hundreds of billions of USD. Baosheng Media Group's current market share is likely very small relative to the overall TAM, given the dominance of major tech giants.
Upturn SWOT Analysis
Strengths
- Potential for niche content appeal.
- Agility in responding to market trends (if present).
- Focus on specific digital content formats.
Weaknesses
- Limited brand recognition compared to major players.
- Reliance on a highly competitive market.
- Potentially smaller user base and reach.
- Lack of extensive R&D and technological investment compared to giants.
- Limited publicly available financial and strategic information.
Opportunities
- Growth in specific digital content consumption trends (e.g., short video, live streaming).
- Expansion into new monetization strategies (e.g., e-commerce integration, paid content).
- Partnerships with other content creators or platforms.
- Untapped market segments within China.
Threats
- Intense competition from established tech giants (Tencent, Alibaba, ByteDance).
- Evolving regulatory landscape in China's media sector.
- Shifting consumer preferences and short attention spans.
- Difficulty in attracting and retaining talent.
- Economic downturns affecting advertising spend.
Competitors and Market Share
Key Competitors
- Tencent Holdings Ltd. (TCEHY)
- Alibaba Group Holding Limited (BABA)
- Baidu, Inc. (BIDU)
- Sina Corporation (SINA)
- NetEase, Inc. (NTES)
Competitive Landscape
Baosheng Media Group Holdings Ltd. operates in a highly competitive landscape dominated by large, diversified technology conglomerates in China. Its primary disadvantage lies in its size and resource limitations compared to these giants. The company's ability to compete relies on finding and serving specific audience segments or content niches that are underserved by larger players. Its advantages would be agility and a potentially more focused content strategy, but these are often outmatched by the scale and marketing power of its competitors.
Growth Trajectory and Initiatives
Historical Growth: Information regarding the historical growth trajectory of Baosheng Media Group Holdings Ltd. is not widely disseminated through standard financial reporting channels. It is difficult to ascertain consistent revenue or profit growth without access to detailed financial statements.
Future Projections: Specific analyst estimates for Baosheng Media Group Holdings Ltd.'s future growth are not readily available in common financial data platforms. Forecasting future performance would require access to internal company projections and independent analyst reports, which are not publicly accessible.
Recent Initiatives: Details on recent strategic initiatives undertaken by Baosheng Media Group Holdings Ltd. are not prominently featured in public disclosures. Such initiatives might include content acquisition, new platform development, or strategic partnerships, but information is scarce.
Summary
Baosheng Media Group Holdings Ltd. is a player in China's vast digital media sector, likely focused on content creation and advertising. The company faces immense competition from tech giants, and its limited public financial data makes it difficult to assess its performance. While opportunities exist in niche content markets, the company's ability to scale and compete effectively against well-resourced rivals remains a significant challenge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Publicly available financial news and databases (e.g., Yahoo Finance, Bloomberg - for general industry context and competitor information).
- General knowledge of the Chinese digital media market.
Disclaimers:
This analysis is based on publicly available information which may be incomplete or outdated. Specific financial data for Baosheng Media Group Holdings Ltd. is not consistently reported in accessible English-language financial databases, limiting the depth of the analysis. Investors should conduct their own due diligence and consult with financial professionals before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baosheng Media Group Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-02-08 | CEO & Chairwoman Ms. Lina Jiang | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 31 | Website https://www.bsacme.com |
Full time employees 31 | Website https://www.bsacme.com | ||
Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.
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