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Baosheng Media Group Holdings Ltd (BAOS)
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Upturn Advisory Summary
07/17/2025: BAOS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
Analysis of Past Performance
Type Stock | Historic Profit -67.26% | Avg. Invested days 24 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.36M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.45 | 52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 |
52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.51 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -4372.69% |
Management Effectiveness
Return on Assets (TTM) -47.71% | Return on Equity (TTM) -93.98% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2220826 | Price to Sales(TTM) 6.98 |
Enterprise Value 2220826 | Price to Sales(TTM) 6.98 | ||
Enterprise Value to Revenue 3.56 | Enterprise Value to EBITDA -0.13 | Shares Outstanding 1534490 | Shares Floating 937633 |
Shares Outstanding 1534490 | Shares Floating 937633 | ||
Percent Insiders 44.89 | Percent Institutions 1.65 |
Upturn AI SWOT
Baosheng Media Group Holdings Ltd
Company Overview
History and Background
Baosheng Media Group Holdings Ltd. (formerly Baosheng Technology Group Holdings Limited), established in 2016, is a holding company primarily operating in China. The company evolved from focusing on technology solutions to media services, reflecting a shift in its strategic direction.
Core Business Areas
- Content Production and Distribution: Content development, production, and distribution across various digital platforms.
- Online Advertising: Providing online advertising services for clients. Revenue depends on the effectiveness of advertising which is a major component in the overall product.
Leadership and Structure
Leadership includes executive directors and independent directors. The company structure involves various operational departments such as marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Online Advertising Solutions: Comprehensive advertising solutions, leveraging digital channels. Market share data is not readily available publicly. Competitors include digital advertising agencies like Focus Media (FMCN) and local Chinese firms.
- Content Distribution: Distributing content across various platforms. Revenue data is not readily available. The major competitor is the local media companies in China.
Market Dynamics
Industry Overview
The online advertising industry in China is experiencing rapid growth, driven by increasing internet penetration and e-commerce activities. Content consumption is rising across digital platforms.
Positioning
Baosheng Media Group aims to capture a significant portion of the Chinese media and advertising market, focusing on niche areas and leveraging technological capabilities.
Total Addressable Market (TAM)
The TAM for digital advertising in China is estimated to be hundreds of billions of USD. Baosheng is positioned to capture a portion of this market by focusing on select niche segments.
Upturn SWOT Analysis
Strengths
- Focus on digital media
- Strong connection to the Chinese market
- Technology adoption
Weaknesses
- Limited brand recognition outside of China
- Dependence on single market
- Limited financial resources relative to larger competitors
Opportunities
- Expansion into new digital markets
- Partnerships with other media companies
- Growth in mobile advertising
Threats
- Intense competition
- Regulatory changes in China
- Economic slowdown
Competitors and Market Share
Key Competitors
- Focus Media (FMCN)
Competitive Landscape
Baosheng Media Group Holdings Ltd. faces strong competition from established digital media companies, particularly in China. It needs to differentiate itself through innovative solutions.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been varied and dependent on market conditions and strategic initiatives.
Future Projections: Future projections are difficult to determine without updated financial guidance from the company.
Recent Initiatives: Recent initiatives focus on expanding digital advertising capabilities and content offerings.
Summary
Baosheng Media Group Holdings Ltd. is attempting to make waves in the Chinese digital media and advertising market by implementing advertising and content creation. The company has been showing slow, and inconsistent growth. It needs to carefully consider the market to compete with larger players. While the company is small it can focus on specific niches in the advertising market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
Disclaimers:
Financial data and market share estimates are based on available information and may not be entirely accurate. This analysis is for informational purposes only and does not constitute investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baosheng Media Group Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-02-08 | CEO & Chairwoman Ms. Lina Jiang | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 31 | Website https://www.bsacme.com |
Full time employees 31 | Website https://www.bsacme.com | ||
Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.
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