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Baosheng Media Group Holdings Ltd (BAOS)
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Upturn Advisory Summary
11/04/2025: BAOS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -68.07% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/04/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 4.36M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 1.45 | 52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 |
52 Weeks Range 1.44 - 7.10 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -17.51 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -4372.69% |
Management Effectiveness
Return on Assets (TTM) -47.71% | Return on Equity (TTM) -93.98% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2220826 | Price to Sales(TTM) 6.98 |
Enterprise Value 2220826 | Price to Sales(TTM) 6.98 | ||
Enterprise Value to Revenue 3.56 | Enterprise Value to EBITDA -0.13 | Shares Outstanding 1534490 | Shares Floating 937633 |
Shares Outstanding 1534490 | Shares Floating 937633 | ||
Percent Insiders 44.89 | Percent Institutions 1.65 |
Upturn AI SWOT
Baosheng Media Group Holdings Ltd
Company Overview
History and Background
Baosheng Media Group Holdings Ltd. is a media company focused on providing advertising and other services in China. It was founded to capitalize on the growing demand for advertising and media solutions in the Chinese market. The company has evolved from traditional advertising to include digital marketing and other media-related services.
Core Business Areas
- Advertising Services: Offering a range of advertising solutions, including outdoor advertising, online advertising, and advertising placement services. They help clients promote their products and services through various channels.
- Marketing Services: Providing comprehensive marketing solutions, including brand strategy, event management, and public relations to enhance brand awareness and market penetration for clients.
- Other Services: This includes ancillary services such as content creation, media consulting, and other media-related services to complement their core offerings.
Leadership and Structure
The company is led by a board of directors and executive management team. Specific details on the leadership and organizational structure are typically outlined in their annual reports and corporate governance documents. Information for specific members is not consistently available and will require dedicated research.
Top Products and Market Share
Key Offerings
- Outdoor Advertising: Baosheng Media provides outdoor advertising services, including billboards and transit advertising. Market share data is difficult to precisely quantify, but they compete with local and national outdoor advertising companies in China. Competitors include Focus Media and JCDecaux China.
- Online Advertising: The company offers online advertising solutions, including display ads and search engine marketing. Market share in this segment is fragmented and competitive. Competitors include Baidu, Alibaba, and Tencent.
Market Dynamics
Industry Overview
The advertising and media industry in China is large and rapidly evolving, driven by economic growth and increasing internet penetration. The market is highly competitive, with a mix of local and international players. The shift towards digital advertising is a major trend.
Positioning
Baosheng Media is positioned as a provider of advertising and marketing services to businesses targeting the Chinese market. Their competitive advantage lies in their local market knowledge and experience.
Total Addressable Market (TAM)
The TAM for advertising in China is estimated to be in the hundreds of billions of USD annually and is growing. Baosheng Media holds a relatively small portion of this TAM and is positioned to capture more with continued market growth and strategic expansion.
Upturn SWOT Analysis
Strengths
- Established presence in the Chinese market
- Experience in advertising and marketing
- Diversified service offerings
Weaknesses
- Relatively small market share
- Dependence on the Chinese market
- Limited brand recognition compared to larger competitors
Opportunities
- Growing demand for digital advertising in China
- Expansion into new markets
- Strategic partnerships
Threats
- Intense competition
- Changing regulations
- Economic slowdown
Competitors and Market Share
Key Competitors
- FMCN
- JCDECAUX SA (est. China branch)
Competitive Landscape
Baosheng Media operates in a competitive market. It differentiates itself through its local market expertise. Its disadvantages include smaller size and brand recognition compared to larger competitors.
Growth Trajectory and Initiatives
Historical Growth: Historical growth will depend on the company's past financial performance, as reported in their SEC filings.
Future Projections: Future projections are based on analyst estimates, which can be found on financial news websites and investment research platforms.
Recent Initiatives: Recent initiatives would include any new strategic partnerships, product launches, or market expansions announced by the company.
Summary
Baosheng Media Group is a small player in the competitive Chinese advertising market. Its local expertise is a strength, but its smaller size and limited brand recognition pose challenges. The company must capitalize on the growing digital advertising demand and explore strategic partnerships to enhance its market position. Competition and regulatory changes remain key risks.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Financial News Outlets
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may not be precise. Financial data should be verified with official company filings. The AI-based rating is based on a limited set of publicly available information and should be interpreted as a preliminary assessment.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baosheng Media Group Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-02-08 | CEO & Chairwoman Ms. Lina Jiang | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 31 | Website https://www.bsacme.com |
Full time employees 31 | Website https://www.bsacme.com | ||
Baosheng Media Group Holdings Limited, an offshore holding company, operates as an online marketing solution provider in the People's Republic of China. It connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. The company also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. Its advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. The company serves advertiser base across various industries, including ecommerce and online service platforms, online travel agencies, financial services, online gaming, car services, and other advertising agencies. The company was founded in 2014 and is headquartered in Shijingshan, the People's Republic of China.
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