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Upturn AI SWOT - About
BIDU 
Baidu Inc (BIDU)
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Upturn Advisory Summary
08/28/2025: BIDU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
33 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $99.76
1 Year Target Price $99.76
| 17 | Strong Buy |
| 3 | Buy |
| 12 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -48.83% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 30.95B USD | Price to earnings Ratio 8.35 | 1Y Target Price 99.76 |
Price to earnings Ratio 8.35 | 1Y Target Price 99.76 | ||
Volume (30-day avg) 33 | Beta 0.34 | 52 Weeks Range 74.71 - 116.25 | Updated Date 08/28/2025 |
52 Weeks Range 74.71 - 116.25 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 10.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-20 | When - | Estimate 13.33 | Actual 13.58 |
Profitability
Profit Margin 20.97% | Operating Margin (TTM) 10.02% |
Management Effectiveness
Return on Assets (TTM) 2.56% | Return on Equity (TTM) 9.75% |
Valuation
Trailing PE 8.35 | Forward PE 11.79 | Enterprise Value 26081050764 | Price to Sales(TTM) 0.23 |
Enterprise Value 26081050764 | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 1.4 | Enterprise Value to EBITDA 5.31 | Shares Outstanding 278228000 | Shares Floating 2118227200 |
Shares Outstanding 278228000 | Shares Floating 2118227200 | ||
Percent Insiders 3.5 | Percent Institutions 22.53 |
Upturn AI SWOT
Baidu Inc
Company Overview
History and Background
Baidu Inc. was founded in 2000 by Robin Li and Eric Xu. It started as a search engine and has evolved into a technology company focused on AI, online marketing, and other internet-related services. Significant milestones include its IPO on NASDAQ in 2005 and its expansion into AI and autonomous driving.
Core Business Areas
- Search and Online Marketing: Baidu's core business, providing search engine services and online advertising platforms to businesses.
- AI and Cloud Services: Focuses on artificial intelligence technologies, including cloud computing, autonomous driving, and AI-powered solutions.
- iQIYI: An online video platform offering streaming content to users.
Leadership and Structure
Robin Li is the co-founder and CEO of Baidu. The company has a hierarchical organizational structure with various business units reporting to senior management.
Top Products and Market Share
Key Offerings
- Baidu Search: China's leading search engine, capturing a significant market share in the region. Competitors: Sogou, Shenma.
- Baidu App: A mobile app providing access to Baidu's search engine, news, and other services. Competitors: WeChat, Toutiao.
- iQIYI: A popular online video platform offering a wide range of content. Competitors: Tencent Video, Youku.
- Apollo: Autonomous driving platform. Competiors: Waymo, Tesla.
Market Dynamics
Industry Overview
The internet industry in China is highly competitive and regulated. It experiences rapid growth in areas such as e-commerce, AI, and cloud computing.
Positioning
Baidu is a major player in the Chinese internet market, leveraging its search engine dominance and AI capabilities to expand into new business areas.
Total Addressable Market (TAM)
The TAM for AI, cloud computing and online marketing in China is estimated to be in the hundreds of billions of dollars. Baidu is well-positioned to capture a significant share.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Leading search engine market share
- Significant investments in AI research and development
- Extensive data resources
- Large user base
Weaknesses
- Reliance on Chinese market
- Competition from other tech giants
- Regulatory risks
- Declining search market share
- Stiff competition in the AI and Cloud sectors
Opportunities
- Expansion into new AI-powered services
- Growth in cloud computing market
- Partnerships with other companies
- Autonomous driving technology development
- Penetration into untapped rural markets
Threats
- Increased competition from domestic rivals
- Government regulations
- Economic slowdown in China
- Cybersecurity risks
- Geopolitical tensions
Competitors and Market Share
Key Competitors
- GOOGL
- TCEHY
- BILI
Competitive Landscape
Baidu's advantage lies in its strong brand recognition and access to the Chinese market. However, it faces intense competition from other tech giants with more diverse business models.
Major Acquisitions
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- Year: 2017
- Acquisition Price (USD millions): 90
- Strategic Rationale: Enhance Baidu's AI capabilities and develop smart home products.
Growth Trajectory and Initiatives
Historical Growth: Baidu experienced significant growth in its early years, driven by its search engine dominance. More recently, growth has slowed down due to competition and regulatory challenges.
Future Projections: Analysts project moderate growth for Baidu, driven by its AI and cloud computing businesses.
Recent Initiatives: Baidu is focusing on AI-powered services, autonomous driving, and cloud computing to drive future growth.
Summary
Baidu is a leading Chinese technology company with a strong presence in search and AI. Its core search business faces increasing competition, but its investments in AI and cloud computing offer significant growth potential. Regulatory risks and intense competition remain key challenges, but Baidu's innovative initiatives could unlock further opportunities. Baidu needs to continue to capitalize on it's AI investments.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Market research data
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance may change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baidu Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2005-08-05 | Co-Founder, Chairman & CEO Mr. Yanhong Li | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 35900 | Website https://ir.baidu.com |
Full time employees 35900 | Website https://ir.baidu.com | ||
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups. In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and professional user generated and user-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
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