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BIDU 
Baidu Inc (BIDU)
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Upturn Advisory Summary
11/28/2025: BIDU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
33 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $151.41
1 Year Target Price $151.41
| 17 | Strong Buy |
| 3 | Buy |
| 12 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -37.16% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 40.75B USD | Price to earnings Ratio 10.63 | 1Y Target Price 151.41 |
Price to earnings Ratio 10.63 | 1Y Target Price 151.41 | ||
Volume (30-day avg) 33 | Beta 0.43 | 52 Weeks Range 74.71 - 149.51 | Updated Date 11/30/2025 |
52 Weeks Range 74.71 - 149.51 | Updated Date 11/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-20 | When Before Market | Estimate 9.95 | Actual 11.12 |
Profitability
Profit Margin 6.9% | Operating Margin (TTM) 3.53% |
Management Effectiveness
Return on Assets (TTM) 1.87% | Return on Equity (TTM) 3.08% |
Valuation
Trailing PE 10.63 | Forward PE 17.92 | Enterprise Value 36341137800 | Price to Sales(TTM) 0.31 |
Enterprise Value 36341137800 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 1.94 | Enterprise Value to EBITDA 7.33 | Shares Outstanding 278228356 | Shares Floating 2112775880 |
Shares Outstanding 278228356 | Shares Floating 2112775880 | ||
Percent Insiders 3.5 | Percent Institutions 22.4 |
Upturn AI SWOT
Baidu Inc
Company Overview
History and Background
Baidu Inc. was founded in 2000 by Robin Li and Eric Xu. It started as a search engine and evolved into a technology company focusing on AI, cloud services, and autonomous driving.
Core Business Areas
- Search Engine: Baidu operates the leading search engine in China, providing information retrieval and search services.
- AI Cloud: Baidu AI Cloud offers a range of cloud computing services, including storage, computing, and AI solutions for businesses.
- Autonomous Driving (Apollo): Apollo is Baidu's open-source autonomous driving platform, developing technologies for self-driving vehicles.
- Online Marketing: Baidu generates revenue through online advertising, including search-based ads and display ads.
- Other: Baidu also develops other products and services such as Baidu Maps, Baidu App, and various AI-powered applications.
Leadership and Structure
Robin Li is the co-founder and CEO of Baidu Inc. The organizational structure includes various business units and technology divisions, with a focus on AI development and commercialization.
Top Products and Market Share
Key Offerings
- Baidu Search: Baidu Search is the dominant search engine in China. Market share in search engine is around 70%. Competitors include Sogou (SOGO) and Shenma (Alibaba).
- Competitors: SOGO,Alibaba (Shenma)
- Market Share: 70
- Baidu App: Baidu App is a mobile platform that aggregates news, content, and services. Daily Active User (DAUs) are high compared to other apps in China. Competitors include Tencent (WeChat) and ByteDance (Toutiao).
- Competitors: TCEHY,ByteDance (Toutiao)
- DAUs: 200000000
- Baidu AI Cloud: Baidu AI Cloud provides cloud computing services and AI solutions. Growing market share but behind leaders in China cloud market. Competitors include Alibaba Cloud (BABA) and Tencent Cloud (TCEHY).
- Competitors: BABA,TCEHY
- Market Share: 8
- Apollo: Baidu's autonomous driving platform, Apollo, is used by developers and partners. Baidu's robotaxi is a commercial application of this. Competitors include Waymo (GOOGL) and Tesla (TSLA).
- Competitors: GOOGL,TSLA
- Market Share: 5
Market Dynamics
Industry Overview
The internet and technology industry in China is highly competitive and regulated. Key trends include the growth of AI, cloud computing, and autonomous driving.
Positioning
Baidu Inc. is a leading technology company in China, with a strong position in search, AI, and autonomous driving. It faces competition from other major players.
Total Addressable Market (TAM)
The TAM for search, AI cloud, and autonomous driving is estimated to be over $500 billion in China. Baidu is positioned to capture a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Leading search engine in China
- Strong AI capabilities and R&D
- Established brand recognition
- Large user base
Weaknesses
- Heavily reliant on the Chinese market
- Competition from other technology giants
- Regulatory risks in China
- Slow in autonomous driving commercialization compared to others
Opportunities
- Expanding AI cloud services
- Commercializing autonomous driving technology
- Investing in new technologies
- Growing mobile user base
Threats
- Increasing competition in the Chinese market
- Changing regulatory environment
- Economic slowdown in China
- Technological disruption
Competitors and Market Share
Key Competitors
- GOOGL
- BABA
- TCEHY
Competitive Landscape
Baidu faces intense competition from other technology giants in China and globally. It needs to innovate to maintain its competitive edge.
Major Acquisitions
xPerception
- Year: 2016
- Acquisition Price (USD millions): 50
- Strategic Rationale: Enhanced Baidu's AI and computer vision capabilities for autonomous driving.
u6e21u9e26u79d1u6280 (Raven Tech)
- Year: 2017
- Acquisition Price (USD millions): 150
- Strategic Rationale: Strengthened Baidu's smart home and conversational AI technologies.
Growth Trajectory and Initiatives
Historical Growth: Baidu experienced rapid growth in its early years, driven by its search engine dominance. Growth has slowed in recent years due to increased competition.
Future Projections: Analysts project moderate revenue growth for Baidu in the coming years, driven by AI cloud and autonomous driving. However, profitability is predicted to increase faster than revenues.
Recent Initiatives: Baidu is investing heavily in AI, including large language models (LLMs), and autonomous driving. Its chatbot is called Ernie Bot.
Summary
Baidu is a leading technology company in China with a strong presence in search and AI. Its strengths include its dominant search engine and large user base. It faces challenges from increased competition and regulatory risks. Baidu is investing in AI to drive future growth, focusing on cloud services and autonomous driving. The regulatory environment adds significant risk to the companyu2019s future.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Baidu Inc. Annual Reports
- Analyst Estimates
- Industry Reports
- Market Research Data
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baidu Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2005-08-05 | Co-Founder, Chairman & CEO Mr. Yanhong Li | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 35900 | Website https://ir.baidu.com |
Full time employees 35900 | Website https://ir.baidu.com | ||
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups. In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and professional user generated and user-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
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