Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
BIDU 
Baidu Inc (BIDU)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/02/2025: BIDU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
33 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $106.02
1 Year Target Price $106.02
| 17 | Strong Buy |
| 3 | Buy |
| 12 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.61% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/02/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 29.33B USD | Price to earnings Ratio 8.49 | 1Y Target Price 106.02 |
Price to earnings Ratio 8.49 | 1Y Target Price 106.02 | ||
Volume (30-day avg) 33 | Beta 0.32 | 52 Weeks Range 74.71 - 116.25 | Updated Date 07/2/2025 |
52 Weeks Range 74.71 - 116.25 | Updated Date 07/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 10.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.42% | Operating Margin (TTM) 13.89% |
Management Effectiveness
Return on Assets (TTM) 2.93% | Return on Equity (TTM) 9.37% |
Valuation
Trailing PE 8.49 | Forward PE 9.2 | Enterprise Value 23700391744 | Price to Sales(TTM) 0.22 |
Enterprise Value 23700391744 | Price to Sales(TTM) 0.22 | ||
Enterprise Value to Revenue 1.27 | Enterprise Value to EBITDA 5.04 | Shares Outstanding 278228000 | Shares Floating 2208942960 |
Shares Outstanding 278228000 | Shares Floating 2208942960 | ||
Percent Insiders 3.5 | Percent Institutions 28.35 |
Upturn AI SWOT
Baidu Inc
Company Overview
History and Background
Baidu Inc. was founded in 2000 by Robin Li and Eric Xu. Initially focused on search engine technology, it has grown into a diversified technology company with significant presence in AI, cloud computing, and autonomous driving.
Core Business Areas
- Search and Advertising: Baidu's core business, providing search engine services and online advertising platforms. Dominates the Chinese search market.
- AI and Cloud Services: Developing and offering AI solutions, including AI cloud, autonomous driving, and AI assistants.
- iQIYI: Online entertainment platform offering video streaming services.
- Other: Includes financial services, smart devices, and other emerging technology initiatives.
Leadership and Structure
Robin Li serves as the Chairman and CEO. The company operates with a hierarchical structure, organized around different business units and functional departments.
Top Products and Market Share
Key Offerings
- Baidu Search Engine: Dominant search engine in China. Holds a significant market share, competing with companies like Sogou and 360 Search. Market share estimated at approximately 70-80% in China.
- Baidu App: Mobile app providing search, news, and other services. Significant user base in China, competing with other super apps like WeChat.
- Baidu AI Cloud: Cloud computing platform offering various AI-powered services. Competes with Alibaba Cloud, Tencent Cloud, and AWS.
- Apollo: Autonomous driving platform. Developing self-driving technology for various applications, competing with Waymo, Tesla, and other autonomous driving companies.
- iQIYI: Online video streaming platform. This platform has over 100 million subscribers.
Market Dynamics
Industry Overview
The Chinese technology market is rapidly growing, driven by increasing internet penetration and government support for innovation. AI, cloud computing, and autonomous driving are key growth areas.
Positioning
Baidu Inc. is a leading technology company in China, with a strong presence in search, AI, and cloud computing. It benefits from its dominant position in the Chinese search market and its expertise in AI technologies.
Total Addressable Market (TAM)
The TAM for AI and cloud services in China is estimated to be worth hundreds of billions of dollars. Baidu Inc. is positioned to capture a significant portion of this market through its AI-powered solutions and cloud platform.
Upturn SWOT Analysis
Strengths
- Dominant position in the Chinese search market
- Strong expertise in AI technologies
- Significant investments in R&D
- Large user base
- Strong brand recognition in China
Weaknesses
- Heavy reliance on the Chinese market
- Competition from other major tech companies
- Regulatory risks in China
- Dependence on advertising revenue
- Slower growth compared to some competitors
Opportunities
- Expansion into international markets
- Growth in AI and cloud computing
- Development of new AI-powered products and services
- Partnerships with other companies
- Increased adoption of autonomous driving technology
Threats
- Increased competition from domestic and international players
- Changing regulatory landscape in China
- Economic slowdown in China
- Technological disruptions
- Data privacy concerns
Competitors and Market Share
Key Competitors
- GOOG
- BABA
- TCEHY
Competitive Landscape
Baidu Inc. has a strong advantage in the Chinese search market due to its early mover advantage and government support. However, it faces intense competition from other tech giants in AI, cloud computing, and other emerging technologies.
Major Acquisitions
xPerception
- Year: 2016
- Acquisition Price (USD millions): 0
- Strategic Rationale: xPerception's visual perception technology helps Baidu develop its autonomous driving technology.
Growth Trajectory and Initiatives
Historical Growth: Baidu Inc. has experienced significant growth in its early years, driven by the expansion of the Chinese internet market. Growth has slowed down in recent years due to increased competition and regulatory challenges.
Future Projections: Analysts project moderate growth for Baidu Inc. in the coming years, driven by its investments in AI and cloud computing. However, the growth rate is uncertain due to the rapidly changing technology landscape and regulatory environment.
Recent Initiatives: Baidu Inc. has recently focused on developing its AI cloud platform, expanding its autonomous driving program, and investing in new AI technologies.
Summary
Baidu is a leading Chinese tech company with a strong position in search, though competition is stiff in AI/Cloud. Its search dominance and AI expertise are strengths. Regulatory risks in China remain a potential challenge, requiring it to carefully manage risks. They need to invest in revenue diversification. With focus and innovation, it can compete strongly.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Market Research Reports
- Industry News Articles
- Analyst Reports
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Actual financial performance may vary. Market share data is approximate and based on available estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baidu Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2005-08-05 | Co-Founder, Chairman & CEO Mr. Yanhong Li | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 35900 | Website https://ir.baidu.com |
Full time employees 35900 | Website https://ir.baidu.com | ||
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups. In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and professional user generated and user-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.