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Baidu Inc (BIDU)



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Upturn Advisory Summary
04/22/2025: BIDU (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -37.61% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 30.52B USD | Price to earnings Ratio 9.9 | 1Y Target Price 110.56 |
Price to earnings Ratio 9.9 | 1Y Target Price 110.56 | ||
Volume (30-day avg) 5785799 | Beta 0.32 | 52 Weeks Range 74.71 - 116.25 | Updated Date 04/24/2025 |
52 Weeks Range 74.71 - 116.25 | Updated Date 04/24/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 9.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.85% | Operating Margin (TTM) 11.76% |
Management Effectiveness
Return on Assets (TTM) 3.2% | Return on Equity (TTM) 8.85% |
Valuation
Trailing PE 9.9 | Forward PE 8.67 | Enterprise Value 23265266109 | Price to Sales(TTM) 0.23 |
Enterprise Value 23265266109 | Price to Sales(TTM) 0.23 | ||
Enterprise Value to Revenue 1.28 | Enterprise Value to EBITDA 3.27 | Shares Outstanding 278228000 | Shares Floating 2203406433 |
Shares Outstanding 278228000 | Shares Floating 2203406433 | ||
Percent Insiders 3.5 | Percent Institutions 28.13 |
Analyst Ratings
Rating 4.06 | Target Price 110.73 | Buy 3 | Strong Buy 17 |
Buy 3 | Strong Buy 17 | ||
Hold 12 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Baidu Inc

Company Overview
History and Background
Baidu Inc., founded in 2000 by Robin Li and Eric Xu, started as a search engine company in China. It has grown to become a leading technology company, expanding into AI, cloud computing, and autonomous driving.
Core Business Areas
- Search and Advertising: Baidu's core business revolves around its search engine, providing search results and advertising opportunities to businesses.
- AI Cloud: Baidu AI Cloud provides cloud computing services, including AI-powered solutions, to enterprises.
- Autonomous Driving (Apollo): Baidu's Apollo program focuses on developing autonomous driving technology and solutions.
- Other Services: Includes Baidu App, Baidu Maps, and other related applications.
Leadership and Structure
Robin Li is the co-founder and CEO of Baidu. The company operates with a typical corporate structure, divided into business units focused on specific areas.
Top Products and Market Share
Key Offerings
- Baidu Search Engine: The dominant search engine in China, with a significant market share. Competitors include Sogou (acquired by Tencent), and Shenma. Market share fluctuates but generally exceeds 70% in China.
- Baidu AI Cloud: A comprehensive cloud computing platform with AI capabilities, competing with Alibaba Cloud (BABA), Tencent Cloud, and AWS. Exact market share varies, but Baidu is a significant player in the Chinese cloud market.
- Apollo (Autonomous Driving): Autonomous driving platform for developing self-driving cars, competing with companies like Waymo (GOOGL), Tesla (TSLA), and others. Revenue is still emerging but considered a significant future growth driver.
- Baidu App: Mobile application integrating search, news feed, and other functionalities. Competitors include Tencent's WeChat and ByteDance's Jinri Toutiao.
Market Dynamics
Industry Overview
The Chinese internet market is highly competitive, characterized by rapid technological advancements and strict government regulations. Key areas include search, e-commerce, cloud computing, and AI.
Positioning
Baidu is positioned as a leading technology company in China, with a strong focus on AI and search. It holds a dominant position in the Chinese search engine market.
Total Addressable Market (TAM)
The TAM across Baidu's various segments (search, AI Cloud, autonomous driving, etc.) is estimated to be in the hundreds of billions of USD. Baidu is well positioned to capture a significant portion of this TAM, particularly in the Chinese market. The AI cloud market is growing rapidly, and Baidu's early investment in AI provides a competitive edge.
Upturn SWOT Analysis
Strengths
- Dominant market share in Chinese search engine market
- Strong AI research and development capabilities
- Significant investment in autonomous driving (Apollo)
- Established brand recognition in China
Weaknesses
- Heavy reliance on the Chinese market
- Slower growth in some core businesses compared to competitors
- Regulatory risks in China
- Dependency on advertising revenue
Opportunities
- Expansion of AI cloud services
- Commercialization of autonomous driving technology
- Growth in the Chinese smart device market
- Further monetization of mobile app user base
Threats
- Increased competition from other Chinese tech giants (Tencent, Alibaba)
- Evolving government regulations in China
- Economic slowdown in China
- Potential for technological disruption
Competitors and Market Share
Key Competitors
- GOOGL
- BABA
- TCEHY
Competitive Landscape
Baidu has a significant advantage in China's search engine market but faces intense competition in cloud computing and other areas. Baiduu2019s AI expertise is a competitive advantage.
Major Acquisitions
u6e21u9e26u79d1u6280 (Raven Tech)
- Year: 2017
- Acquisition Price (USD millions): 90
- Strategic Rationale: To strengthen Baidu's AI capabilities and develop smart home devices.
Growth Trajectory and Initiatives
Historical Growth: Baidu's historical growth has been strong, driven by its search engine dominance and expansion into new areas like AI.
Future Projections: Analysts project continued growth in AI cloud and autonomous driving, but slower growth in the core search business. Revenue and earnings projections would be included here.
Recent Initiatives: Recent initiatives include expanding AI cloud offerings, developing autonomous driving solutions, and investing in AI research.
Summary
Baidu is a dominant player in the Chinese search market and is investing heavily in AI and autonomous driving. While it faces competition and regulatory risks, its strong brand and AI capabilities position it well for future growth. The company needs to navigate the evolving regulatory landscape and successfully monetize its AI investments. Continued growth in AI Cloud is critical to diversify revenue streams.
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Sources and Disclaimers
Data Sources:
- Baidu's Investor Relations
- SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Baidu Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2005-08-05 | Co-Founder, Chairman & CEO Mr. Yanhong Li | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 35900 | Website https://ir.baidu.com |
Full time employees 35900 | Website https://ir.baidu.com |
Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and other products and services based on AI. This segment operates Baidu App that enables users to access search, feed, content, and other services through mobile devices; and Haokan, which allows users to upload, view, search, rate, share, favorite, comment, and follow, as well as offers a range of various user generated and professionally produced short videos. It also provides a portfolio of knowledge and information products, including Baidu Wiki, which features columns and videos, such as encyclopedia of intangible cultural heritage, digital museum and recorder of history; Baidu Knows, an online community where users can pose questions to other users, such as individuals, professionals, and enterprises; Baidu Experience, an online platform where users share daily knowledge and experience; ERNIE Bot; and Baidu Post, a social media that allows users to post text, image, audio and video content, and reply to original curation forming valuable discussion groups. In addition, the company offers Baidu Apollo auto solutions; DuerOS smart assistant for the Chinese language; Apollo Go autonomous ride-hailing service; online marketing services; Baidu Maps, a voice-enabled mobile app providing users with travel-related services; and AI chips. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and professional user generated and user-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.
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