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Upturn AI SWOT - About
BC 
Brunswick Corporation (BC)
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Upturn Advisory Summary
10/14/2025: BC (1-star) is a SELL. SELL since 2 days. Simulated Profits (-7.90%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $66.47
1 Year Target Price $66.47
| 5 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -31.11% | Avg. Invested days 30 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.94B USD | Price to earnings Ratio 68.48 | 1Y Target Price 66.47 |
Price to earnings Ratio 68.48 | 1Y Target Price 66.47 | ||
Volume (30-day avg) 19 | Beta 1.35 | 52 Weeks Range 40.40 - 85.77 | Updated Date 10/13/2025 |
52 Weeks Range 40.40 - 85.77 | Updated Date 10/13/2025 | ||
Dividends yield (FY) 2.89% | Basic EPS (TTM) 0.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.82% | Operating Margin (TTM) 7.69% |
Management Effectiveness
Return on Assets (TTM) 3.21% | Return on Equity (TTM) 2.85% |
Valuation
Trailing PE 68.48 | Forward PE 15.5 | Enterprise Value 6352835080 | Price to Sales(TTM) 0.77 |
Enterprise Value 6352835080 | Price to Sales(TTM) 0.77 | ||
Enterprise Value to Revenue 1.25 | Enterprise Value to EBITDA 12.59 | Shares Outstanding 65330800 | Shares Floating 64633720 |
Shares Outstanding 65330800 | Shares Floating 64633720 | ||
Percent Insiders 0.85 | Percent Institutions 109.3 |
Upturn AI SWOT
Brunswick Corporation
Company Overview
History and Background
Brunswick Corporation was founded in 1845 as a carriage manufacturing company. It transitioned to billiard tables and bowling equipment, eventually expanding into the marine industry in the 1960s. Today, it's a leading manufacturer of recreational marine products.
Core Business Areas
- Marine Engine: Designs, manufactures, and markets marine engines, including sterndrive, outboard, and inboard engines under brands like Mercury Marine.
- Parts & Accessories: Provides a comprehensive range of parts, accessories, and integrated systems for boats, including navigation systems, digital controls, and electrical components.
- Boat: Designs, manufactures and markets boat brands like Sea Ray, Boston Whaler, Lund, and Crestliner.
Leadership and Structure
Brunswick is led by CEO David Foulkes. The company operates with a decentralized structure, with each business segment having its own management team.
Top Products and Market Share
Key Offerings
- Market Share (%): 40
- Mercury Marine Outboard Engines: A leading manufacturer of outboard engines with a significant market share, estimated to be around 35-40% globally. Competitors include Yamaha, Suzuki, and Honda.
- Market Share (%): 8
- Sea Ray Boats: A well-known brand of recreational boats, ranging from small runabouts to large yachts. Competitors include Beneteau, Azimut, and Ferretti.
- Market Share (%): 25
- Navico: Specializes in marine electronics (Lowrance, Simrad, B&G). Garmin and Raymarine are main competitors.
Market Dynamics
Industry Overview
The recreational marine industry is influenced by economic conditions, consumer spending, and outdoor recreation trends. Recent growth has been fueled by increased interest in boating and outdoor activities, particularly during the pandemic.
Positioning
Brunswick is a leading player in the marine industry, with a strong portfolio of brands and a global distribution network. Its competitive advantages include its broad product range, technological innovation, and established brand reputation.
Total Addressable Market (TAM)
The global recreational boating market is estimated to be around $50 billion. Brunswick is well-positioned to capture a significant share of this market, with its diversified product portfolio and strong brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Technological innovation
- Diversified product range
- Strong financial performance
Weaknesses
- Dependence on economic cycles
- Exposure to raw material price fluctuations
- Seasonality of demand
- Exposure to supply chain disruptions
Opportunities
- Growing demand for recreational boating
- Expansion into emerging markets
- Development of new technologies
- Acquisition of complementary businesses
- Growing adoption of electrification
Threats
- Economic downturns
- Increased competition
- Changing consumer preferences
- Environmental regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- YAMA (Yamaha Motor Co. Ltd.)
- GARMIN (Garmin Ltd.)
- MALO (Malibu Boats Inc.)
Competitive Landscape
Brunswick has a strong competitive position due to its diversified product portfolio, global distribution network, and established brand reputation. However, it faces competition from other major players in the marine industry, as well as smaller, niche players.
Major Acquisitions
Navico
- Year: 2021
- Acquisition Price (USD millions): 1050
- Strategic Rationale: Expanded Brunswick's marine electronics portfolio and strengthened its position in the integrated systems market.
Freedom Boat Club
- Year: 2019
- Acquisition Price (USD millions): 52
- Strategic Rationale: Diversified revenue streams and capitalized on the growing trend of boat sharing.
Growth Trajectory and Initiatives
Historical Growth: Brunswick has experienced strong growth in recent years, driven by increased demand for recreational boating and strategic acquisitions.
Future Projections: Analysts project continued growth for Brunswick, driven by increasing demand for boating and the company's strategic initiatives. Revenue growth projected to be 5-7% annually.
Recent Initiatives: Recent initiatives include acquisitions of marine electronics companies, expansion into new markets, and investments in electrification and autonomous boating technologies.
Summary
Brunswick Corporation is a robust company with a leading position in the recreational marine industry. Its strong brand portfolio, global distribution, and technological innovation contribute to its success. While economic cycles and raw material costs pose risks, Brunswick is well-positioned for future growth through strategic acquisitions and investments in emerging technologies like electrification.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Brunswick Corporation Investor Relations
- SEC Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brunswick Corporation
Exchange NYSE | Headquaters Mettawa, IL, United States | ||
IPO Launch date 1981-12-31 | CEO & Chairman Mr. David M. Foulkes | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.brunswick.com |
Full time employees 15000 | Website https://www.brunswick.com | ||
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
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