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Upturn AI SWOT - About
BC 
Brunswick Corporation (BC)
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Upturn Advisory Summary
09/12/2025: BC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $66
1 Year Target Price $66
| 5 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.2% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.26B USD | Price to earnings Ratio 74.18 | 1Y Target Price 66 |
Price to earnings Ratio 74.18 | 1Y Target Price 66 | ||
Volume (30-day avg) 19 | Beta 1.35 | 52 Weeks Range 40.40 - 85.77 | Updated Date 09/14/2025 |
52 Weeks Range 40.40 - 85.77 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 2.55% | Basic EPS (TTM) 0.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.82% | Operating Margin (TTM) 7.69% |
Management Effectiveness
Return on Assets (TTM) 3.21% | Return on Equity (TTM) 2.85% |
Valuation
Trailing PE 74.18 | Forward PE 15.55 | Enterprise Value 6364594624 | Price to Sales(TTM) 0.84 |
Enterprise Value 6364594624 | Price to Sales(TTM) 0.84 | ||
Enterprise Value to Revenue 1.25 | Enterprise Value to EBITDA 12.62 | Shares Outstanding 65330800 | Shares Floating 64633720 |
Shares Outstanding 65330800 | Shares Floating 64633720 | ||
Percent Insiders 0.85 | Percent Institutions 109.32 |
Upturn AI SWOT
Brunswick Corporation
Company Overview
History and Background
Brunswick Corporation was founded in 1845 as a carriage maker. It evolved into a manufacturer of billiard tables and bowling equipment before transitioning to recreational marine products. It has grown through acquisitions and strategic shifts.
Core Business Areas
- Marine Engine: Designs, manufactures, and distributes marine engines, sterndrives, and related parts and accessories under brands like Mercury, and MerCruiser. The company is the world's largest provider of marine engines.
- Parts and Accessories: Offers a wide range of marine parts, accessories, and integrated digital solutions, including navigation systems, controls, and electrical systems through Advanced Systems Group (ASG) and aftermarket parts distribution.
- Boats: Manufactures and markets a diverse portfolio of boats under brands such as Boston Whaler, Sea Ray, and Bayliner. Includes fiberglass boats and aluminum fishing boats.
Leadership and Structure
Brunswick Corporation is led by CEO David Foulkes. The organizational structure includes business segments responsible for marine engines, parts and accessories, and boat manufacturing, supported by corporate functions.
Top Products and Market Share
Key Offerings
- Mercury Marine Outboard Engines: A leading brand of outboard motors, with a significant global market share in various horsepower ranges. Competitors include Yamaha Motor (YMHAY), Suzuki Motor (SZKMF), and Honda Motor (HMC). Market share fluctuates but is generally around 35-40% globally for certain HP ranges.
- Boston Whaler Boats: Known for their unsinkable design and premium quality, Boston Whaler boats hold a significant market share in the center console boat segment. Competitors include Grady-White Boats, Scout Boats, and Pursuit Boats. Market share estimated at 10-15% in the premium center console boat market.
- Sea Ray Boats: Offers a broad range of sterndrive and inboard/outboard boats, holding a visible market presence globally. Competitors include Beneteau, Groupe Bu00e9nu00e9teau (BEN.PA), and Chaparral Boats. Market Share is estimated at around 5-8% of the global boat market.
Market Dynamics
Industry Overview
The recreational marine industry is influenced by factors such as consumer spending, economic conditions, interest rates, and boating participation rates. The industry experiences cyclicality and seasonal demand.
Positioning
Brunswick Corporation is a leading player in the recreational marine industry, benefiting from its diverse product portfolio, strong brand recognition, and extensive distribution network. Its competitive advantages include technological innovation and manufacturing expertise.
Total Addressable Market (TAM)
The global recreational boating market is expected to reach over $50 billion by 2028. Brunswick is well-positioned to capture a significant portion of this TAM through its diverse product offerings and established market presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Technological innovation in marine engines and systems
- Manufacturing expertise
- Diversified product offerings
Weaknesses
- Cyclicality of the marine industry
- Dependence on consumer spending
- Exposure to raw material price fluctuations
- Potential impact of environmental regulations
- Labor cost inflation
Opportunities
- Growing demand for recreational boating
- Increasing adoption of electric and hybrid marine propulsion
- Expansion into emerging markets
- Acquisition of complementary businesses
- Development of innovative marine technologies
Threats
- Economic downturns
- Increased competition
- Changing consumer preferences
- Stringent environmental regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- YMHAY
- SZKMF
- HMC
- BEN.PA
Competitive Landscape
Brunswick Corporation benefits from its scale, brand recognition, and technological capabilities. However, it faces competition from established players and emerging manufacturers, requiring continuous innovation and cost management.
Major Acquisitions
Navico
- Year: 2021
- Acquisition Price (USD millions): 1050
- Strategic Rationale: Expanded Brunswick's Advanced Systems Group (ASG) and digital capabilities in marine electronics and systems.
Growth Trajectory and Initiatives
Historical Growth: Brunswick Corporation's historical growth has been driven by organic expansion, acquisitions, and strategic initiatives. Specific figures would be obtained from financial reports and investor presentations.
Future Projections: Analyst estimates typically project revenue growth, earnings growth, and profitability improvements for Brunswick Corporation based on market trends and company-specific factors. Without actuals.
Recent Initiatives: Recent initiatives have focused on innovation in marine propulsion, expansion of the parts and accessories business, and strategic acquisitions to enhance product offerings.
Summary
Brunswick Corporation is a strong player in the recreational marine industry, benefiting from a diversified product portfolio and established market presence. The company's focus on innovation and strategic acquisitions positions it well for future growth. However, the cyclical nature of the industry and increasing competition pose ongoing challenges that need to be addressed. Brunswick has positioned itself well in the industry as the market leader.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Brunswick Corporation Investor Relations
- Industry Reports
- Analyst Estimates
- Company SEC Filings
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may differ materially. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brunswick Corporation
Exchange NYSE | Headquaters Mettawa, IL, United States | ||
IPO Launch date 1981-12-31 | CEO & Chairman Mr. David M. Foulkes | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.brunswick.com |
Full time employees 15000 | Website https://www.brunswick.com | ||
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
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