Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
BC 
Brunswick Corporation (BC)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/05/2025: BC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $74.53
1 Year Target Price $74.53
| 5 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -38.46% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.57B USD | Price to earnings Ratio - | 1Y Target Price 74.53 |
Price to earnings Ratio - | 1Y Target Price 74.53 | ||
Volume (30-day avg) 19 | Beta 1.36 | 52 Weeks Range 40.14 - 76.60 | Updated Date 12/7/2025 |
52 Weeks Range 40.14 - 76.60 | Updated Date 12/7/2025 | ||
Dividends yield (FY) 2.45% | Basic EPS (TTM) -3.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.6% | Operating Margin (TTM) 6.73% |
Management Effectiveness
Return on Assets (TTM) 3.21% | Return on Equity (TTM) -12.31% |
Valuation
Trailing PE - | Forward PE 16.98 | Enterprise Value 6605415324 | Price to Sales(TTM) 0.88 |
Enterprise Value 6605415324 | Price to Sales(TTM) 0.88 | ||
Enterprise Value to Revenue 1.27 | Enterprise Value to EBITDA 40.33 | Shares Outstanding 65036590 | Shares Floating 64368014 |
Shares Outstanding 65036590 | Shares Floating 64368014 | ||
Percent Insiders 0.87 | Percent Institutions 111.47 |
Upturn AI SWOT
Brunswick Corporation
Company Overview
History and Background
Brunswick Corporation was founded in 1845 as a carriage manufacturing company. It later transitioned to making billiard tables and bowling equipment. Today, Brunswick is a global leader in marine products, including boats, engines, and parts & accessories.
Core Business Areas
- Marine Engine: Designs, manufactures, and distributes a wide range of marine engines, including outboard, sterndrive, and inboard engines under brands like Mercury Marine.
- Boats: Manufactures and distributes a variety of boat brands, including pleasure boats, fishing boats, and pontoon boats.
- Parts & Accessories: Provides a comprehensive range of marine parts and accessories, including propellers, controls, and electrical components.
Leadership and Structure
Brunswick Corporation is led by CEO David Foulkes. The company operates with a divisional structure, separating marine engines, boats, and parts & accessories into distinct units.
Top Products and Market Share
Key Offerings
- Mercury Marine Outboard Engines: Leading manufacturer of outboard engines. The world leader with an estimated 40% market share. Competitors include Yamaha (YAMCF), Honda (HMC), and Suzuki (SZKMY).
- Boat Brands (Sea Ray, Boston Whaler, Lund): Manufactures a diverse portfolio of boat brands. Market share varies by segment, with some brands holding leading positions. Competitors include Malibu Boats (MBUU), Marine Products Corp. (MPX), and Polaris (PII) (for pontoon segment).
Market Dynamics
Industry Overview
The marine industry is influenced by economic conditions, consumer spending, and recreational trends. The industry experiences cyclicality, with demand fluctuating based on the strength of the economy. Post-pandemic trends include increased outdoor recreational spending.
Positioning
Brunswick Corporation is a leading player in the marine industry with a strong brand portfolio and global reach. Its competitive advantages include its broad product offering, technological innovation, and extensive distribution network.
Total Addressable Market (TAM)
The global recreational boat market is estimated to be approximately $40 billion. Brunswick is well-positioned to capture a significant portion of this TAM due to its diverse product range and strong brand reputation.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Technological innovation
- Diversified product offering
- Leading market share in marine engines
Weaknesses
- Cyclical business model
- Dependence on economic conditions
- Exposure to raw material price fluctuations
- Supply chain vulnerabilities
Opportunities
- Growth in emerging markets
- Increased demand for electric boats
- Expansion of digital services
- Strategic acquisitions
- Growth in aftermarket parts and accessories
Threats
- Economic downturns
- Increased competition
- Changing consumer preferences
- Environmental regulations
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- YAMCF
- HMC
- PII
- MPX
- MLBU
Competitive Landscape
Brunswick benefits from a strong brand reputation and wide product range, but faces competition from other established players and emerging brands, especially in the electric boat segment.
Major Acquisitions
Navico
- Year: 2021
- Acquisition Price (USD millions): 1050
- Strategic Rationale: Expanded Brunswick's Advanced Systems Group, adding leading brands in marine electronics and digital control systems.
Growth Trajectory and Initiatives
Historical Growth: Historical growth unavailable without a live data feed. Replace with placeholder values.
Future Projections: Future projections unavailable without a live data feed. Replace with placeholder values.
Recent Initiatives: Recent strategic initiatives include investments in electrification, digital platforms, and strategic acquisitions.
Summary
Brunswick Corporation is a strong player in the marine industry, benefiting from its established brands and global reach. The company's cyclical nature and dependence on economic conditions pose challenges. Strategic initiatives in electrification and digital platforms offer growth opportunities while managing supply chain vulnerabilities remains critical.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Analyst estimates
- SEC filings
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brunswick Corporation
Exchange NYSE | Headquaters Mettawa, IL, United States | ||
IPO Launch date 1981-12-31 | CEO & Chairman Mr. David M. Foulkes | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.brunswick.com |
Full time employees 15000 | Website https://www.brunswick.com | ||
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.