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Upturn AI SWOT - About
BC 
Brunswick Corporation (BC)
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Upturn Advisory Summary
06/30/2025: BC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $60.52
1 Year Target Price $60.52
| 5 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.76% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.65B USD | Price to earnings Ratio 36.83 | 1Y Target Price 60.52 |
Price to earnings Ratio 36.83 | 1Y Target Price 60.52 | ||
Volume (30-day avg) 19 | Beta 1.26 | 52 Weeks Range 40.67 - 86.35 | Updated Date 06/30/2025 |
52 Weeks Range 40.67 - 86.35 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 3.09% | Basic EPS (TTM) 1.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.62% | Operating Margin (TTM) 4.76% |
Management Effectiveness
Return on Assets (TTM) 3.69% | Return on Equity (TTM) 5.16% |
Valuation
Trailing PE 36.83 | Forward PE 21.05 | Enterprise Value 5989940873 | Price to Sales(TTM) 0.72 |
Enterprise Value 5989940873 | Price to Sales(TTM) 0.72 | ||
Enterprise Value to Revenue 1.18 | Enterprise Value to EBITDA 10.67 | Shares Outstanding 65683400 | Shares Floating 65033146 |
Shares Outstanding 65683400 | Shares Floating 65033146 | ||
Percent Insiders 0.83 | Percent Institutions 106.14 |
Analyst Ratings
Rating 4 | Target Price 60.52 | Buy 3 | Strong Buy 5 |
Buy 3 | Strong Buy 5 | ||
Hold 11 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Brunswick Corporation
Company Overview
History and Background
Founded in 1845, Brunswick Corporation began as a carriage manufacturer. It later diversified into billiards, bowling equipment, and eventually, marine products, becoming a leading player in the recreational boating industry.
Core Business Areas
- Marine Engine: Designs, manufactures, and distributes marine propulsion systems, including outboard, sterndrive, and inboard engines. This is primarily done through the Mercury Marine brand.
- Boats: Manufactures and sells a wide range of boats, including fiberglass, aluminum, and pontoon boats, through brands like Boston Whaler, Sea Ray, and Lund.
- Parts and Accessories: Develops, manufactures, and distributes various marine parts and accessories, including electrical systems, control systems, and other related products.
Leadership and Structure
The company is led by a CEO and supported by a team of executives overseeing different business segments and functional areas. The organizational structure is designed to support decentralized operations within each business segment.
Top Products and Market Share
Key Offerings
- Market Share (%): 42
- Mercury Marine Outboard Engines: One of the leading outboard engine brands globally, known for performance and reliability. Competitors include Yamaha and Suzuki. Mercury Marine holds a significant market share in the outboard engine market, varying by horsepower and region, estimated at ~40-45% globally.
- Boston Whaler Boats: Premium fiberglass boats known for their unsinkable design and durability. Competitors include Grady-White and Pursuit. Revenue from this segment contributes significantly to the boat segment revenue.
- Market Share (%): 8
Market Dynamics
Industry Overview
The recreational boating industry is influenced by factors such as consumer spending, economic conditions, and technological advancements. It is moderately cyclical.
Positioning
Brunswick Corporation is a leader in the marine industry, known for its strong brands, extensive distribution network, and technological innovation. Its competitive advantages include a broad product portfolio and a strong focus on innovation.
Total Addressable Market (TAM)
The global recreational boating market is estimated to be worth ~$50 billion. Brunswick Corporation aims to capture a larger share through innovation, acquisitions, and market expansion.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Technological innovation
- Significant market share in key segments
Weaknesses
- Dependence on economic cycles
- Exposure to raw material price fluctuations
- Seasonality of demand
Opportunities
- Growth in emerging markets
- Expansion of digital platforms
- Development of electric and hybrid marine technologies
- Growing interest in boating as a leisure activity
Threats
- Economic downturns
- Increased competition
- Changing consumer preferences
- Environmental regulations
Competitors and Market Share
Key Competitors
- Malibu Boats, Inc. (MBUU)
- Marine Products Corporation (MPX)
- Yamaha Motor Co., Ltd. (YAMHF)
Competitive Landscape
Brunswick Corporation has a competitive advantage due to its extensive product portfolio and strong brands. However, competitors are focusing on specific niches or technological innovations.
Major Acquisitions
Navico
- Year: 2021
- Acquisition Price (USD millions): 1050
- Strategic Rationale: Expanded Brunswick's Advanced Systems Group, adding leading brands in marine electronics and digital control systems.
Growth Trajectory and Initiatives
Historical Growth: Brunswick Corporation has achieved growth through organic expansion and acquisitions.
Future Projections: Analysts project continued growth in revenue and earnings, driven by innovation and market expansion.
Recent Initiatives: Recent initiatives include investments in electric propulsion technology and expansion of its service and parts business.
Summary
Brunswick Corporation is a strong player in the marine industry, supported by recognizable brands and technological advancement. Its dependence on economic conditions is a vulnerability, but it's focusing on electric propulsion and expanding its services and parts business. Growth is projected through market expansion and innovation. The company maintains healthy financials.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Brunswick Corporation Investor Relations
- SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brunswick Corporation
Exchange NYSE | Headquaters Mettawa, IL, United States | ||
IPO Launch date 1981-12-31 | CEO & Chairman Mr. David M. Foulkes | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.brunswick.com |
Full time employees 15000 | Website https://www.brunswick.com | ||
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
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