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Upturn AI SWOT - About
BC 
Brunswick Corporation (BC)
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Upturn Advisory Summary
08/14/2025: BC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $64.87
1 Year Target Price $64.87
| 5 | Strong Buy |
| 3 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.19% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.20B USD | Price to earnings Ratio 73.09 | 1Y Target Price 64.87 |
Price to earnings Ratio 73.09 | 1Y Target Price 64.87 | ||
Volume (30-day avg) 19 | Beta 1.27 | 52 Weeks Range 40.67 - 86.35 | Updated Date 08/14/2025 |
52 Weeks Range 40.67 - 86.35 | Updated Date 08/14/2025 | ||
Dividends yield (FY) 2.63% | Basic EPS (TTM) 0.88 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-24 | When Before Market | Estimate 0.95 | Actual 1.16 |
Profitability
Profit Margin 0.82% | Operating Margin (TTM) 7.69% |
Management Effectiveness
Return on Assets (TTM) 3.21% | Return on Equity (TTM) 2.85% |
Valuation
Trailing PE 73.09 | Forward PE 25.64 | Enterprise Value 6321476296 | Price to Sales(TTM) 0.82 |
Enterprise Value 6321476296 | Price to Sales(TTM) 0.82 | ||
Enterprise Value to Revenue 1.24 | Enterprise Value to EBITDA 12.53 | Shares Outstanding 65330800 | Shares Floating 64676185 |
Shares Outstanding 65330800 | Shares Floating 64676185 | ||
Percent Insiders 0.85 | Percent Institutions 106.96 |
Upturn AI SWOT
Brunswick Corporation
Company Overview
History and Background
Brunswick Corporation was founded in 1845 as a carriage company. It evolved into manufacturing billiard tables and bowling equipment. Today, it's a leading global manufacturer of marine engines, boats, fitness equipment, and parts & accessories.
Core Business Areas
- Marine Engines: Manufactures and sells marine propulsion systems, including outboard, sterndrive, and inboard engines, as well as integrated digital solutions and services. Brands include Mercury Marine.
- Boats: Designs, manufactures, and markets a diverse portfolio of boats, including fiberglass and aluminum fishing boats, cruisers, runabouts, and pontoons. Brands include Boston Whaler, Sea Ray, and Lund.
- Parts & Accessories: Provides a wide range of marine parts, accessories, and maintenance products. Brands include Attwood, Land 'N' Sea, and Whale.
Leadership and Structure
Brunswick Corporation is led by CEO David Foulkes. The organizational structure is divided into the three business segments (Marine Engines, Boats, Parts & Accessories) with centralized corporate functions.
Top Products and Market Share
Key Offerings
- Mercury Marine Outboard Engines: A leading brand of outboard engines, known for performance and reliability. Market share varies by horsepower category, but Mercury is a major player. Competitors include Yamaha, Suzuki, and Honda Marine.
- Boston Whaler Boats: Premium fiberglass boats known for their unsinkable design and durability. Competitors include Grady-White, Pursuit, and Regulator.
- Sea Ray Boats: Popular brand of sterndrive and inboard/outboard boats, catering to recreational boating. Competitors include Beneteau, Chaparral, and Regal.
Market Dynamics
Industry Overview
The marine industry is influenced by economic conditions, consumer spending, technological advancements, and environmental regulations. Demand for recreational boating is tied to disposable income and leisure time.
Positioning
Brunswick is a leader in the marine industry, known for its strong brands, technological innovation, and global distribution network. Its integrated portfolio of engines, boats, and parts & accessories provides a competitive advantage.
Total Addressable Market (TAM)
The global recreational boating market is estimated to be worth over $50 billion. Brunswick is positioned to capture a significant portion of this market through its diverse product offerings and strong market presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive global distribution network
- Technological innovation
- Integrated marine solutions
- Strong financials
Weaknesses
- Sensitivity to economic cycles
- Dependence on consumer discretionary spending
- Exposure to raw material price fluctuations
- Highly seasonal business
Opportunities
- Growing popularity of recreational boating
- Increasing demand for electric and hybrid marine propulsion
- Expansion into new markets
- Acquisitions of complementary businesses
- Growing aftermarket for parts and accessories
Threats
- Economic downturns
- Increased competition
- Stringent environmental regulations
- Supply chain disruptions
- Rising interest rates
Competitors and Market Share
Key Competitors
- YAMA (Yamaha Motor)
- HONDA (Honda Motor)
- BRP (Bombardier Recreational Products)
Competitive Landscape
Brunswick's competitive advantages include its strong brands, integrated portfolio, and global distribution network. Disadvantages include its sensitivity to economic cycles and dependence on consumer spending. Yamaha is a significant competitor particularly in marine engines and BRP is very competive in the pontoon and jet boat space.
Major Acquisitions
Navico
- Year: 2021
- Acquisition Price (USD millions): 1050
- Strategic Rationale: Expanded Brunswick's Advanced Systems Group (ASG) and its presence in digital marine technology.
Growth Trajectory and Initiatives
Historical Growth: Requires historical financial data for analysis.
Future Projections: Future projections are based on analyst estimates and market conditions and are unavailable without accessing those resources.
Recent Initiatives: Recent initiatives include investments in electric propulsion, digital platforms, and strategic acquisitions.
Summary
Brunswick Corporation is a leading marine manufacturer with a diverse portfolio of brands and products. Its integrated solutions provide a competitive advantage, but the company is susceptible to economic fluctuations. Strategic initiatives like electric propulsion and digital platforms are pivotal for future growth, while managing external threats such as environmental regulations and economic uncertainties remains critical.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Market research reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brunswick Corporation
Exchange NYSE | Headquaters Mettawa, IL, United States | ||
IPO Launch date 1981-12-31 | CEO & Chairman Mr. David M. Foulkes | ||
Sector Consumer Cyclical | Industry Recreational Vehicles | Full time employees 15000 | Website https://www.brunswick.com |
Full time employees 15000 | Website https://www.brunswick.com | ||
Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
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