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Upturn AI SWOT - About
GRMN 
Garmin Ltd (GRMN)
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Upturn Advisory Summary
09/15/2025: GRMN (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $213.83
1 Year Target Price $213.83
| 2 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 38.1% | Avg. Invested days 56 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 45.83B USD | Price to earnings Ratio 29.43 | 1Y Target Price 213.83 |
Price to earnings Ratio 29.43 | 1Y Target Price 213.83 | ||
Volume (30-day avg) 10 | Beta 1.01 | 52 Weeks Range 158.50 - 243.61 | Updated Date 09/15/2025 |
52 Weeks Range 158.50 - 243.61 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 1.50% | Basic EPS (TTM) 8.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 23.21% | Operating Margin (TTM) 26.03% |
Management Effectiveness
Return on Assets (TTM) 11.45% | Return on Equity (TTM) 20.73% |
Valuation
Trailing PE 29.43 | Forward PE 28.41 | Enterprise Value 43390320425 | Price to Sales(TTM) 6.78 |
Enterprise Value 43390320425 | Price to Sales(TTM) 6.78 | ||
Enterprise Value to Revenue 6.42 | Enterprise Value to EBITDA 22.33 | Shares Outstanding 192494000 | Shares Floating 163494732 |
Shares Outstanding 192494000 | Shares Floating 163494732 | ||
Percent Insiders 14.97 | Percent Institutions 57.38 |
Upturn AI SWOT
Garmin Ltd
Company Overview
History and Background
Garmin Ltd. was founded in 1989 by Gary Burrell and Min Kao. Originally named ProNav, the company focused on GPS technology for aviation and marine markets. Over time, Garmin expanded into automotive, fitness, and outdoor recreation, becoming a leading provider of GPS-enabled devices and wearables.
Core Business Areas
- Aviation: Designs, develops, manufactures, and supports integrated avionics, navigation, and communication solutions for aircraft.
- Marine: Offers chartplotters, fishfinders, radar, autopilots, and other marine electronics for recreational and commercial boating.
- Automotive: Provides GPS navigation devices, infotainment systems, and advanced driver-assistance systems (ADAS) for cars and motorcycles.
- Outdoor: Offers GPS watches, handhelds, action cameras, and other devices for hiking, running, cycling, and other outdoor activities.
- Fitness: Focuses on fitness trackers, smartwatches, cycling computers, and other devices for monitoring and improving physical activity.
Leadership and Structure
Cliff Pemble is the President and CEO of Garmin Ltd. The company has a functional organizational structure with distinct business segments operating under a corporate umbrella.
Top Products and Market Share
Key Offerings
- Aviation Systems: Integrated flight decks and avionics systems for general aviation, business aviation, and air transport. Garmin is a major player in this space. Competitors include Collins Aerospace and Honeywell.
- Market Data: Garmin has a strong market presence with an estimated 60% of newly certified General Aviation Avionics.
- Marine Chartplotters and Fishfinders: Comprehensive suite of marine electronics for navigation, fish finding, and vessel monitoring. Competitors include Raymarine and Simrad.
- Market Data: Garmin has a leadership position in this market.
- Market Data: Garmin holds significant market share, particularly among athletes and outdoor enthusiasts.
- Smartwatches and Fitness Trackers: GPS-enabled smartwatches and fitness trackers for activity monitoring, health tracking, and communication. Competitors include Apple (AAPL), Samsung (SSNLF) and Fitbit(GOOGL)
- Automotive Navigation Devices: GPS navigation devices for cars and motorcycles. Competitors include TomTom (TOM2.AS) and smartphone-based navigation apps.
- Market Data: The automotive sector is decreasing with mobile GPS.
Market Dynamics
Industry Overview
The market for GPS-enabled devices and wearables is competitive and dynamic, driven by technological advancements, consumer demand, and increasing adoption across various industries. Focus is on Aviation, Marine and Fitness with Automotive declining. Growing wearables industry.
Positioning
Garmin Ltd. is positioned as a leading innovator and provider of high-quality, reliable GPS technology and related products. The company differentiates itself through its strong brand reputation, diverse product portfolio, and focus on niche markets like aviation and marine.
Total Addressable Market (TAM)
The total addressable market is estimated to be in the tens of billions of USD, encompassing aviation, marine, automotive, outdoor, and fitness applications. Garmin is well-positioned to capture a significant share of this market, particularly in its core segments.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Diverse product portfolio
- Technological expertise
- Global distribution network
- Strong financial performance
Weaknesses
- Dependence on GPS technology
- Vulnerability to economic cycles
- Potential for product obsolescence
- Some segments (Automotive) are in decline
Opportunities
- Expansion into new markets
- Development of innovative products
- Strategic acquisitions
- Partnerships and collaborations
- Growth in wearable technology
Threats
- Intense competition
- Technological disruptions
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Apple (AAPL)
- Samsung (SSNLF)
- Fitbit (GOOGL)
- Raymarine (Raytheon Technologies RTX)
- TomTom (TOM2.AS)
Competitive Landscape
Garmin's competitive advantage lies in its strong brand, diverse product portfolio, and focus on niche markets. However, it faces intense competition from larger players like Apple and Samsung, which have greater resources and brand recognition.
Major Acquisitions
Fusion Electronics
- Year: 2014
- Acquisition Price (USD millions): 74
- Strategic Rationale: Expanded Garmin's marine audio offerings and market presence.
Tacx
- Year: 2019
- Acquisition Price (USD millions): 160
- Strategic Rationale: Strengthened Garmin's position in the indoor cycling market.
Growth Trajectory and Initiatives
Historical Growth: Garmin has achieved consistent growth through innovation and market expansion.
Future Projections: Analysts project continued revenue growth for Garmin, driven by demand for wearables and marine electronics. Expected Revenue Growth Rate [2024: 5%], [2025: 4%]
Recent Initiatives: Recent initiatives include new product launches in the fitness and outdoor segments, strategic partnerships, and expansion into emerging markets.
Summary
Garmin has a strong position in the Aviation and Marine industries with Automotive shrinking in recent years. Wearables continue to push revenue growth for the company. It faces stiff competition and potential economic vulnerability, but a track record of innovation and market leadership position it well for future growth, if it can adapt to the future markets effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Garmin Ltd. Investor Relations
- SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Garmin Ltd
Exchange NYSE | Headquaters - | ||
IPO Launch date 2000-12-12 | President, CEO & Director Mr. Clifton Albert Pemble | ||
Sector Technology | Industry Scientific & Technical Instruments | Full time employees 21800 | Website https://www.garmin.com |
Full time employees 21800 | Website https://www.garmin.com | ||
Garmin Ltd. designs, develops, manufactures, markets, and distributes a range of wireless devices worldwide. The company offers running and multi-sport watches; cycling products; smartwatch devices; scales and monitors; Garmin Connect and Garmin Connect Mobile, which are web and mobile platforms where users can track and analyze their fitness, activities and workouts, and wellness data; and Connect IQ, enables third parties to create applications that run on Garmin devices. It also provides adventure watches; outdoor handhelds and satellite communicators; golf devices; consumer automotive; dog devices; InReach and Gramin response communication device; and Dive devices. In addition, the company designs, manufactures, and markets various aircraft avionics solutions, including integrated flight decks, electronic flight displays and instrumentation, navigation and communication products, automatic flight control systems and safety-enhancing technologies, audio control systems, engine indication systems, traffic awareness and avoidance solutions, ADS-B and transponders, weather information and avoidance solutions, datalink and connectivity solutions, and portable GPS navigators and wearables, as well as service products to the aviation market. Further, it offers chartplotters and multi-function displays, cartography products, fishfinders, sonar products, autopilot systems, radars, compliant instrument displays and sensors, VHF communication radios, handhelds and wearable devices, sailing products, audio products, digital switching products, trolling motors, and lighting products; and domain controllers and infotainment units, as well as software, map database, cameras, wearables, and automotive solutions. The company sells its products through independent retailers, dealers, distributors, installation and repair shops, and original equipment manufacturers, as well as online webshop. Garmin Ltd. was founded in 1989 and is based in Schaffhausen, Switzerland.
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